WEBVTT 00:00:00.240 --> 00:00:06.400 The thing that almost stopped me from building my business was the exact same thing that made me successful. 00:00:06.720 --> 00:00:08.000 I had limited 00:00:08.000 --> 00:00:11.040 time, three kids, a military spouse, 00:00:11.040 --> 00:00:12.240 constant moves, 00:00:12.320 --> 00:00:14.960 and unpredictable life that I couldn't control. 00:00:15.595 --> 00:00:25.115 I could not follow the hustle until you burn out advice everyone kept throwing at me. So I ignored it. And I built a business that's on track for $800,000 00:00:25.115 --> 00:00:34.290 working only three hours a day. In this video, I'm gonna walk you through exactly how I build it again if I were starting over right now. The model, the time breakdown, 00:00:34.450 --> 00:00:54.585 and the one objection that I hear every single time, and I wanna address that head on. If you want the step by step plan behind this, comment business plan or click the link in the description below, and we'll send you the knowledge bank business plan, a free resource that maps the whole thing out for you. Let's get into it. Most people who wanna monetize their expertise start with the wrong model. 00:00:54.745 --> 00:00:57.065 They start with one on one consulting, 00:00:57.225 --> 00:01:03.050 or they try to go viral on social media, or they build a course that just sits on the shelf and collects dust. 00:01:03.450 --> 00:01:09.770 All of those models have the same problem. Your income is directly tied to your time. 00:01:10.170 --> 00:01:17.335 One on one work caps you at a number of hours you can physically work. Content creation caps you at platform performance. 00:01:17.335 --> 00:01:24.455 A static course with no support caps you at conversion rates that make grown adults cry. None of them scale. 00:01:24.855 --> 00:01:28.935 The model that actually works, especially when your time is limited like mine, 00:01:29.420 --> 00:01:33.580 is what we call coaching at scale. It combines three things, 00:01:33.820 --> 00:01:34.700 curriculum, 00:01:34.860 --> 00:01:35.660 coaching, 00:01:35.820 --> 00:01:36.780 and community. 00:01:36.780 --> 00:01:47.155 A self paced curriculum that guides your clients through a clear transformation. Group coaching that lets you show up for many people at once, not just one person, and a community that creates accountability 00:01:47.155 --> 00:02:01.070 without requiring you to be on call 20 four seven. This is the structure that lets you serve more people, get better results, and actually have a life. I know this because that's how I built my own business. I'm a lactation consultant, 00:02:01.230 --> 00:02:14.745 a trained nurse. I've spent years helping women one on one. When I look at going back into doing one on one consults now, driving to people's homes, charging by the session, I ran the numbers. It wasn't gonna work. 00:02:15.065 --> 00:02:18.425 Not with three kids. Not with my husband's military schedule. 00:02:18.585 --> 00:02:33.530 Not with the life I actually have. So I built a program instead. A structured program for career driven working moms who wanna breastfeed and actually succeed at it. I deliver it live in group calls. I have a curriculum that they can move through at their own pace. 00:02:33.770 --> 00:03:14.725 I have a community where they can support each other between sessions. That type of structure meant that I can serve 30 women instead of three, and I work fifteen hours a week instead of forty. The coaching model isn't just more profitable. It's more humane for you and for your clients. Now let me show you how three hours a day actually maps into a real business. When I tell people that I work three hours a day, the first question is always, so what are you even doing in those three hours? Alright? And that's a fair question. Here's what I found out the hard way. Most business owners stay busy doing things that feel productive, but don't actually grow the business. Tweaking the website, reorganizing files. For me, it's creating spreadsheets, 00:03:15.125 --> 00:03:18.085 responding to every comment, perfecting the logo. 00:03:18.245 --> 00:03:20.165 Even I fall into these traps sometimes, 00:03:20.780 --> 00:03:23.580 but I don't have time for that. And honestly, 00:03:23.820 --> 00:03:24.860 that constraint 00:03:24.860 --> 00:03:31.180 was a gift. When you only have three hours, you get very fast at asking one question. 00:03:31.500 --> 00:03:32.780 Does this task 00:03:32.860 --> 00:03:38.315 actually move my business forward? Everything in a coaching business comes down to three things. 00:03:38.555 --> 00:03:50.740 One, sales conversations with qualified people. Two, serving your current clients exceptionally well. And three, creating content that attracts the right audience. That's it. Everything 00:03:50.740 --> 00:03:56.980 else is secondary. Here's how I actually break that down day to day. My first hour is usually client facing, 00:03:57.060 --> 00:03:58.340 delivering coaching, 00:03:58.340 --> 00:04:00.580 showing up in the community, answering questions. 00:04:00.660 --> 00:04:09.055 That's the delivery side of the business. My second hour is usually business growth, sales calls, lead generation, following up with people in my pipeline. 00:04:09.215 --> 00:04:12.095 That's the revenue side. The third hour is content. 00:04:12.175 --> 00:04:13.935 One video, one email, 00:04:14.175 --> 00:04:24.860 one piece of content that brings new people into my world. That's a long term asset. Now those aren't always perfect one hour chunks every day, but that's essentially the goal. Three hours, 00:04:25.020 --> 00:04:31.500 three priorities, clear, focused, and done. The reason this works is because I'm not trying to do everything. 00:04:31.580 --> 00:04:36.335 I'm doing the 20% of things that drive 80% of results. 00:04:36.655 --> 00:04:38.255 You don't need more time. 00:04:38.495 --> 00:04:45.855 You need to stop spending time on things that don't matter. And in a coaching business, that clarity comes faster than you'd think. Now 00:04:46.200 --> 00:04:52.680 this is the objection that I hear the most, and I wanna address it directly because it's the thing that stops 00:04:52.760 --> 00:05:06.025 most people from building a business more than anything else. I'm not sure I'm qualified. Who am I to teach this? There are people that know more than me. And here's what I wanna say to that. You don't need to be the world's leading expert. 00:05:06.265 --> 00:05:14.105 You need to know more than the people you're teaching. And here's the thing, you already do. Your expertise is built from your lived experience, 00:05:14.500 --> 00:05:21.220 The problems you've solved. The path you've already walked. The mistakes you've made so your clients don't have to. 00:05:21.540 --> 00:05:23.060 That's not just valuable. 00:05:23.300 --> 00:05:27.620 That's what people are actually paying for. They're not paying for a textbook. 00:05:27.860 --> 00:05:33.515 They're paying for someone who's been where they are and can show them the way out. Your experience. 00:05:33.515 --> 00:05:42.075 That's the thing. And it doesn't have to be perfect. You can learn and continue to perfect it as you go. I had a certification. 00:05:42.075 --> 00:05:59.470 I had clinical experience. I had years of helping women with feeding. I even went back to work myself and really struggled and figured it out. And I still questioned whether I was qualified to coach. I always thought I needed to go back to school or needed another certification or needed to learn more before I started. 00:06:00.105 --> 00:06:03.705 But what helped me the most was this reframe. 00:06:03.785 --> 00:06:25.240 I created the program I wish I'd had when I was struggling as a new working mom. That's it. I wasn't trying to teach everyone everything about pumping. I was solving one specific problem for one specific person. The career driven mom who wanted to breastfeed for a full year and didn't know how to make it work with a breast pump when she went back to work. That was me. 00:06:25.560 --> 00:06:35.235 Right? And I figured it out. That's a real problem a lot of moms have, and I had the answer. And the fact that I lived through it made me more credible, 00:06:35.475 --> 00:06:45.570 not less. These moms didn't care about what certifications they had. They cared that I knew how to help them get from where they are, from where they wanted to go. Your lived experience 00:06:45.650 --> 00:06:48.930 is your unfair advantage. You don't need more credentials. 00:06:49.170 --> 00:06:54.290 You need more clarity on who you serve and what specific transformation you deliver. 00:06:54.690 --> 00:06:57.090 The question isn't, am I qualified? 00:06:57.250 --> 00:07:19.890 The question is, who is one step behind me, and what do they need to get where I already am? Answer that, and you have a coaching business. So what does step one actually look like? I hear this a lot. I don't know where to start, So let me make it simple. You don't need to build a full program first. You don't need to build the website. You don't need to record 47 modules. 00:07:20.130 --> 00:07:21.890 You start with conversations. 00:07:22.290 --> 00:07:25.970 Talk to 20 to 30 people who represent the person you wanna serve, 00:07:26.505 --> 00:07:28.025 Not to sell them anything, 00:07:28.345 --> 00:07:29.465 to understand them. 00:07:29.865 --> 00:07:36.745 Ask them, what are you struggling with? What have you already tried? What would your life look like if this problem was solved? 00:07:36.985 --> 00:07:44.220 That research becomes the foundation of your offer, your curriculum, your sales language, your entire business. 00:07:44.300 --> 00:07:51.500 It's one of the most valuable things you can do to get your business off the ground. Once you understand the transformation, 00:07:51.660 --> 00:07:57.075 you outline a simple program. Deliver it live to a small group first, get real feedback, 00:07:57.235 --> 00:08:01.395 and refine it. That's what we call a profitable offer prototype. 00:08:01.555 --> 00:08:06.435 Validate before you build. When I built my program, I wasn't starting from scratch in a vacuum. 00:08:06.675 --> 00:08:13.170 I knew my client. I had been her. That meant that when I went to talk to working moms about their experience, 00:08:13.170 --> 00:08:16.050 I already understood the problem at a deep level. 00:08:16.450 --> 00:08:18.690 And that meant my offer landed. 00:08:18.850 --> 00:08:26.085 I didn't need a huge audience. I didn't need expensive ads. I needed the right message for the right person. 00:08:26.565 --> 00:08:31.445 My first cohort came from a small email list and genuine conversations, 00:08:31.525 --> 00:08:40.850 not from going viral, not from running ads, from connecting with people who had a problem I knew how to solve. You're not starting from zero. 00:08:41.170 --> 00:08:47.170 You're starting from everything you already know. The program comes later. The conversations 00:08:47.170 --> 00:08:57.685 come first. I started my business in nap time windows, thirty minutes here, an hour there, whatever I could carve out between my husband's military schedule, three kids, 00:08:57.925 --> 00:09:01.845 and the life that I already had. And from those tiny windows, 00:09:02.085 --> 00:09:09.130 I built something real because the model doesn't require a lot of hours. It requires the right hours 00:09:09.450 --> 00:09:20.090 in service of the right offer for the right person. If you know your expertise is valuable, if you've created a result for yourself or someone else and you know it's repeatable, 00:09:20.515 --> 00:09:37.650 you have what you need to start. Comment business plan below or click the link in the description. The knowledge bank business plan will meet you right where you are and help get you started. And if you wanna go even deeper on the first step finding the exact niche your coaching business should be built around, watch this video next. 00:09:37.890 --> 00:09:49.208 I'll show you how to find your million dollar niche in thirty minutes using an AI tool. It's the perfect next step after this one. Let's build something that works for your life, not the other way around.