WEBVTT 00:00:00.000 --> 00:00:04.560 I have written dozens of books for 7 and 8 figure experts. 00:00:04.800 --> 00:00:32.680 And every time Claude was involved, there ends up being this huge mess that we have to untangle. And that's often why these people come to me because they start their book with Claude, and then they never finish it because they just can't quite get it right. When I fixed these books, we were able to publish them and use them to help these experts generate 6 or even sometimes 7 figures in additional revenue. You do not want to publish a book without fixing this mistake. 00:00:33.000 --> 00:00:34.040 It will actually 00:00:34.360 --> 00:00:37.240 reduce trust, will lower your authority, 00:00:37.640 --> 00:00:45.720 and it will fail to produce any meaningful result in your business. And this is a mistake that a professional editor 00:00:45.365 --> 00:00:50.565 would never let you make. You hardly ever see this in the traditional publishing world. 00:00:50.805 --> 00:00:54.485 In fact, your book would not even make it out of the proposal stage 00:00:54.645 --> 00:01:00.405 if you had professional eyes on it. The problem is when you're writing books with AI like Claude, 00:01:00.910 --> 00:01:08.110 it will let you make this mistake all day. I've seen it dozens of times, and it is very hard to untangle 00:01:08.110 --> 00:01:19.805 a book once this mistake has been made. It is much better to fix it upfront. And if you're trying to get customers or clients with a book or use it to grow your business in some meaningful way, 00:01:20.125 --> 00:01:24.365 writing the book with or without Claude is really just one piece 00:01:24.525 --> 00:01:26.925 of a much larger ecosystem. 00:01:26.925 --> 00:01:31.330 You also need to sell your book inside of a book funnel 00:01:31.330 --> 00:01:34.530 so that you can make a lot more per book sale 00:01:34.770 --> 00:01:42.450 and get their contact information so that you can follow-up with them. You need to have a high ticket offer 00:01:42.625 --> 00:01:52.065 that lives behind the book so that you can ascend book readers to the thing that actually makes you money. You also need what I call an invitation 00:01:52.065 --> 00:01:52.705 funnel, 00:01:52.865 --> 00:02:02.350 which is the thing that lives in between the book and the high ticket offer and invites them to take the next step. You also need to get this book on Amazon in all formats, 00:02:02.590 --> 00:02:07.310 but do it in such a way where you lift the Amazon purchasers 00:02:07.470 --> 00:02:11.230 out of the book and also onto your newsletter 00:02:11.555 --> 00:02:16.035 so that you can continue to follow-up with them, build your audience, 00:02:16.275 --> 00:02:18.515 and sell them the products or services 00:02:18.595 --> 00:02:27.800 that you want to sell behind the book. If you want the full system on how to write a book that generates customers or clients for your business, 00:02:28.200 --> 00:02:31.320 you can grab my book, the author operating system. 00:02:31.400 --> 00:02:33.960 The link is in the description in the pinned comment. 00:02:34.120 --> 00:02:36.200 It costs less than a cup of coffee, 00:02:36.440 --> 00:02:49.665 and it comes with a ton of bonuses that cover all of the elements that I just spoke about. It also comes with the AI agent skill pack, which is a massive Google Doc that has every single writing prompt 00:02:49.745 --> 00:02:51.265 that I've ever created 00:02:51.425 --> 00:03:03.520 for Claude. This has taken me hundreds of hours of telling it to fix its mistakes over and over again and generate prompts so that those mistakes won't happen. One of my clients said that that 00:03:03.760 --> 00:03:06.880 skill pack with those prompts is literally the guardrails 00:03:07.425 --> 00:03:09.105 that has helped him 00:03:09.265 --> 00:03:13.905 write a great book because it just doesn't let you make the mistakes 00:03:14.065 --> 00:03:23.550 like the one we're going to talk about in today's video. Okay. Without further ado, let's talk about this mistake Claude keeps making that's basically screwing up everybody's 00:03:23.550 --> 00:03:33.790 book. There's something every great book has that I have named the golden thread. When I researched it, I found that there's a word for this in the traditional publishing industry. 00:03:34.110 --> 00:03:36.190 They call it the through line. 00:03:36.715 --> 00:03:42.395 And what this does is it really allows your book to be punchy and cohesive 00:03:42.475 --> 00:03:43.595 and to stay 00:03:43.835 --> 00:03:45.435 on theme throughout. 00:03:45.675 --> 00:03:48.635 The book just makes sense. It makes 00:03:48.715 --> 00:03:49.835 the single 00:03:49.915 --> 00:03:51.115 big argument 00:03:51.280 --> 00:03:54.800 that you intended to make instead of 00:03:54.960 --> 00:03:57.840 going off in 10,000 different directions 00:03:58.000 --> 00:04:12.405 and confusing the reader and causing them to just chuck your book in the dust pile. This is also the key to writing a book that actually stands out in your niche. It's like, oh, this is actually something new. This is actually a fresh, unique idea. 00:04:12.565 --> 00:04:16.725 How many books have you seen that the moment you see the title and cover, 00:04:17.045 --> 00:04:26.500 you're instantly bored because there's nothing unique about it. There's nothing fresh about it. It doesn't stand up. The book has no golden thread, 00:04:26.820 --> 00:04:37.395 and it is dead on the vine before it even began. So first, I'm gonna show you what a book looks like that does not have a proper golden thread. And embarrassingly, 00:04:37.795 --> 00:04:39.075 I'm gonna show you 00:04:39.715 --> 00:04:43.955 my second book called Nail Your Niche. I put my heart and soul into this book. 00:04:44.275 --> 00:04:51.340 A lot of people loved it. But there's some reviews that say, like, what's part one even about it gets good in part two? 00:04:51.660 --> 00:04:54.540 And I got a little pissed off when I first read those reviews, 00:04:54.860 --> 00:04:59.660 but the more I thought about it, those points were totally valid. 00:05:00.545 --> 00:05:01.345 Basically, 00:05:01.745 --> 00:05:02.385 I 00:05:02.625 --> 00:05:04.705 veered off course 00:05:04.705 --> 00:05:17.610 several times from the big idea in this book, and you can actually see it right in the title. Okay? So I chose nail your niche as the title. That works because that's like, oh, nail your niche for what? 00:05:17.850 --> 00:05:19.370 And the subtitle, 00:05:19.690 --> 00:05:23.210 if you can see here, I chose the seven ingredients 00:05:23.370 --> 00:05:26.570 to a 6 figure online coaching business. 00:05:26.995 --> 00:05:32.195 Now right out of the gate, that doesn't really make sense. Like, nail your niche, 00:05:32.515 --> 00:05:36.355 the seven ingredients of a 6 figure online coaching business. 00:05:36.755 --> 00:05:38.035 It's almost like 00:05:38.515 --> 00:05:39.795 this book is the 00:05:40.650 --> 00:05:43.690 bible for how to build an online coaching business, 00:05:44.410 --> 00:05:46.730 and there's seven ingredients. 00:05:47.050 --> 00:05:51.050 Then why is the title nail your niche? Like, those two don't go together. 00:05:51.210 --> 00:05:56.250 I I should have named it something like nail your niche. The positioning 00:05:55.825 --> 00:05:56.705 strategy 00:05:56.865 --> 00:05:59.505 that becomes the foundation of 00:05:59.745 --> 00:06:02.625 your 6 figure online coaching business. 00:06:02.785 --> 00:06:05.345 Can you see how those two work together? 00:06:05.745 --> 00:06:12.145 Everything in the book should be about how having your niche nailed 00:06:11.720 --> 00:06:12.440 is 00:06:12.520 --> 00:06:55.275 the first step and it's foundational. The introduction would be like, here was me without a niche. And then when I did find a niche, here's what happens when you don't have a niche. Here's what happens when you do have a niche. And then here's how to do it. It's literally just one argument that you gotta know your niche. It's the foundation of a successful coaching business, and every chapter literally just ties back to that golden thread. Now I kinda did that, but, like, look, chapter three, that's some precious real estate. It's kinda like track three on a album. You know? Usually, artists save that real estate for, like, one of their best songs. I don't know if you can see that, but chapter three is how to pick your coaches. And I go into this long 00:06:55.355 --> 00:06:57.435 framework for how to choose 00:06:57.675 --> 00:07:00.475 a coach that has nothing to do with your niche. 00:07:00.875 --> 00:07:06.395 So it's a perfect example. Like, when I rewrite this one day, I'm just gonna delete that chapter entirely. 00:07:06.870 --> 00:07:11.030 Chapter four, the good and the bad of the online education industry. 00:07:11.350 --> 00:07:15.670 What does that have to do with choosing a niche and why that's foundational? 00:07:15.670 --> 00:07:24.805 Then when I get into section two, can see nail your wide, nail your demographic, nail your niche, nail your promise, nail your QER. We're finally getting to the point. 00:07:25.285 --> 00:07:29.445 And then even in section three, I have other things like the 00:07:29.765 --> 00:07:31.845 three attraction strategies, 00:07:31.845 --> 00:07:35.605 which is which is the three different ways that you generate leads 00:07:35.710 --> 00:07:43.550 for an online coaching business. And again, that just strays from the core idea of it's all about choosing your niche. That's foundational. 00:07:43.710 --> 00:07:48.990 Here's why that's true, and here's how to do it. This book here, Deep Work by Cal Newport, 00:07:49.735 --> 00:07:54.295 I kinda spilled something on it, but this is a fantastic book. 00:07:54.695 --> 00:08:08.680 And this one went through the filter of traditional publishing, so they're not gonna let him screw it up. He's also a fantastic author. Now I want you to look at the table of contents for this book. Look. Part one is the idea of deep work. 00:08:09.000 --> 00:08:10.120 It is valuable. 00:08:10.360 --> 00:08:25.275 It is rare. It is meaningful. And part two is the rules. The rules of deep work. So how to do it? And as a little bonus tip, that's a really fantastic way to structure your outline of your book is part one is like the principles 00:08:25.275 --> 00:08:27.515 and part two is the practices. 00:08:27.755 --> 00:08:54.515 So another way to think about it is tell people how to think, then tell people what to do. This is built into all the prompts that I use to write books because it's just a super clean way to separate it. And you'll see the same outline structure in books like 10 x is easier than two x by Benjamin Hardy. Lots of best selling books. But look. I'm digressing right now from the golden thread of this video. We're talking about the golden thread. I'm telling you about outline structures. 00:08:54.595 --> 00:09:03.560 I'm getting too excited. What I want you to really understand is that this book has a golden thread. It's all about the idea of that deep work 00:09:03.720 --> 00:09:05.160 is meaningful, 00:09:05.160 --> 00:09:06.920 valuable. It's what you've been missing. 00:09:07.160 --> 00:09:08.520 Here's why that's true, 00:09:08.840 --> 00:09:24.545 and here's how to do it. Can you see how simple that is? It probably took him years to strip the idea down to that level of simplicity and then convey it to people in literally eight chapters like this. This is a work of mastery. Like, here's another random example. So I 00:09:24.705 --> 00:09:28.785 like to drink green smoothies. That's like one of my 00:09:29.210 --> 00:09:34.170 core meals that I eat almost every day. It's my breakfast every day. It's like tons 00:09:34.650 --> 00:09:37.690 of protein powder, peanut butter, avocado, 00:09:37.850 --> 00:09:40.170 spinach, carrots, blueberries, 00:09:40.490 --> 00:09:44.570 like water, banana, a little bit of almond milk or oat milk. 00:09:45.345 --> 00:09:50.545 It's a bomb by the way. If I was gonna write a book about healthy eating, 00:09:51.345 --> 00:09:53.745 I'd probably just narrow it down 00:09:53.985 --> 00:09:57.105 to talk about that smoothie 00:09:57.345 --> 00:10:00.065 and I might even target it further 00:10:00.740 --> 00:10:03.620 to dads who want to get healthy. 00:10:04.180 --> 00:10:14.660 And I'd say like, look dads, you're busy. You know, you wanna be healthy and and lose weight and be fit. The easy cheat code for that is just drink green smoothies. 00:10:15.285 --> 00:10:17.205 Can you see how clear that is? 00:10:17.605 --> 00:10:20.005 I know it sounds like overly simplified. 00:10:20.245 --> 00:10:26.405 If your book's a bit more spiritual or dense, it's gonna be a little trickier to do this, but it's so simple. 00:10:26.565 --> 00:10:36.410 It's like, here's my journey. I used to, like, have food allergies and eczema and stuff, which this is true. And when I learned to eat more of a high nutrient diet 00:10:36.650 --> 00:10:39.610 where I'm putting lots of fruits and veggies in a smoothie, 00:10:40.635 --> 00:10:47.515 all that went away. And I have lots of energy, and I never get sick anymore. Here's the science behind why smoothies 00:10:47.515 --> 00:10:53.515 are better because they chew the food for you and the nutrient availability increases. You're sold on that idea? 00:10:54.130 --> 00:11:03.730 Now here's how to make the smoothie. Here's some pitfalls to avoid when trying to live the green smoothie life. That is what a properly built book looks like. 00:11:04.050 --> 00:11:19.535 It's centered around one big idea. If you're, like, thinking of doing a book or you're in the process of it, I invite you to just pump the brakes for a minute and think about the big idea for your book. Is it clear? 00:11:19.855 --> 00:11:21.295 Is it unique? 00:11:21.750 --> 00:11:34.070 Is it something that you can state in a sentence and your grandma would understand it? This is key. There's a guy named Michael Masterson. He's a fantastic author, by the way, of some best selling books. 00:11:34.635 --> 00:11:37.435 And he was one of the head copywriters 00:11:37.435 --> 00:11:38.955 at Agora 00:11:39.035 --> 00:11:45.195 for a long time. Agora is like this 9 figure marketing agency type of business or whatever. 00:11:45.835 --> 00:11:47.275 What they did 00:11:47.515 --> 00:11:56.020 is they put out massive amounts of newsletters and blog posts to millions of people. And so they had all this data 00:11:56.180 --> 00:11:59.140 on which pieces of content 00:11:59.300 --> 00:12:02.485 performed the best for them. They studied 00:12:02.485 --> 00:12:03.525 all of them. 00:12:03.925 --> 00:12:08.165 Here's what they found. This is gonna tie it all back for you nicely here. Content 00:12:08.485 --> 00:12:14.085 that got people to click and got people to read and got people to take action 00:12:14.165 --> 00:12:15.525 all shared 00:12:15.525 --> 00:12:21.280 one thing in common, and that is that it all had one big idea. 00:12:21.760 --> 00:12:24.480 So the article might have been about 00:12:24.720 --> 00:12:27.520 why you should write an ebook. 00:12:27.760 --> 00:12:31.760 And notice, it's just why you should write an ebook. It's not 00:12:32.165 --> 00:12:37.685 why you should write an ebook and the three steps to start writing your ebook. 00:12:37.925 --> 00:12:39.285 That's two ideas. 00:12:39.365 --> 00:12:42.725 And they found that when you put more than one idea 00:12:42.725 --> 00:12:44.565 into a piece of content, 00:12:44.725 --> 00:12:48.120 it does a lot worse. You actually wanna pull those apart. 00:12:48.440 --> 00:12:54.680 Write a blog post on why people should write an ebook. Write a blog post on the three steps to start writing your ebook. 00:12:54.920 --> 00:13:03.585 Two ideas, pull them apart. The same thing is true for books. It actually goes further than this. Only should your book 00:13:03.745 --> 00:13:08.065 have one big idea in it is centered around one big idea. 00:13:08.465 --> 00:13:09.745 Each chapter 00:13:09.905 --> 00:13:11.825 should actually only have 00:13:12.065 --> 00:13:12.785 one 00:13:12.945 --> 00:13:24.720 big idea as well. And those are like the sub ideas of the big idea. So for example, the first three chapters in Cal's book are deep work is valuable, 00:13:25.040 --> 00:13:29.475 deep work is rare, and deep work is meaningful. 00:13:29.715 --> 00:13:32.115 So those are three different ideas 00:13:32.595 --> 00:13:33.555 about 00:13:33.715 --> 00:13:45.430 this bigger idea that deep work is awesome and everyone should be doing it. Take the time to get clear on the big idea for your book, which will act as that golden thread that passes 00:13:45.510 --> 00:13:50.950 through it, and that is how you can then use something like Claude 00:13:50.950 --> 00:13:56.950 to actually write a great book that makes a difference in your business, bringing you customers and clients. 00:13:57.465 --> 00:14:08.425 Once you're clear on that, you're gonna wanna watch this video where I break down the entire process of writing a book with Claude step by step. It's a full tutorial. 00:14:08.425 --> 00:14:11.145 Check that out here, and I appreciate you watching.