WEBVTT 00:00:00.000 --> 00:00:48.385 If nobody is clicking on your videos, at some point, you've probably wondered, YouTube, are you actually showing these to the right people? So I actually asked. I used YouTube's own AI Ask Studio to audit my channel's data, and the answer was yes. YouTube was showing my videos to the completely wrong audience. So now I am showing you those exact reports so you can audit your own channel, plus the three step fix to finally point the algorithm to the right audience. Now when you hit publish, YouTube has no idea who wants to watch your videos. So for the first forty eight to seventy two hours, it is seeding out your videos to various audience groups to basically just see who bites. So if you look in your impressions graph, you'll see a bunch of spikes. That's seeding. It's basically you two acting like a detective but with no clues. So our job is to give the detective better clues so it can find the right rooms, the right audiences, 00:00:48.545 --> 00:00:58.220 but how do we even know that we're giving it the right clues? Now this is the first report you are going to do. I want you to pick a video that didn't perform well, and you're gonna go into its analytics. So I'm gonna do 00:00:58.700 --> 00:01:01.100 this one here. You're gonna go analytics, 00:01:01.660 --> 00:01:02.460 reach. 00:01:02.940 --> 00:01:06.780 You're gonna scroll down until the 00:01:05.745 --> 00:01:07.265 content suggesting 00:01:07.265 --> 00:01:10.625 this video section, and then click see more. 00:01:11.505 --> 00:01:14.145 I want to show you who 00:01:14.305 --> 00:01:21.870 YouTube what other videos YouTube was recommending my content next to. Why the declining birth rate is none of Gen z's business? 00:01:23.390 --> 00:01:24.110 Clearly, 00:01:24.670 --> 00:01:26.190 related to content creation, 00:01:26.350 --> 00:01:31.310 0% click through rate. Not surprised there. Nobody's pretty in person anymore. 00:01:32.895 --> 00:01:35.695 Oh, I got two views. I got a 1.2 00:01:35.695 --> 00:01:41.295 click through rate there. For the guy who accidentally abandoned his woman to die in the Alps, 00:01:41.535 --> 00:01:42.815 I got three 00:01:42.815 --> 00:01:44.255 views from that 00:01:44.840 --> 00:01:48.520 with a average view duration of thirty one seconds. 00:01:48.920 --> 00:01:55.960 So clearly, the people interested in that were not interested in my content. The Love Island slop has taken over TikTok. 00:01:56.120 --> 00:02:01.845 I got a one view from there, and they stayed for twenty three seconds. Almost instantly, 00:02:01.845 --> 00:02:09.205 I can see YouTube had no idea who this video was meant for. It was just pairing it beside 00:02:09.365 --> 00:02:10.245 literally 00:02:10.245 --> 00:02:13.605 the most random assortment of videos. 00:02:13.765 --> 00:02:16.005 But if they watch video a and it's on 00:02:16.620 --> 00:02:18.460 just marrying your son already, 00:02:19.500 --> 00:02:20.140 people 00:02:20.300 --> 00:02:23.020 aren't gonna click on video b. Like, 00:02:23.420 --> 00:02:35.525 they see my video b being recommended, and they're like, no. That's not for me. That's not for me. Prefer other things. So if three out of this top five suggested videos have nothing to do with your niche, 00:02:35.685 --> 00:02:42.005 you have not given the detective enough clues yet. So the system reads it as nobody wants to watch your video. 00:02:42.325 --> 00:02:50.740 But, really, it's just the Love Island people don't wanna watch my video. This is our next report. So pick another video and go into its analytics. 00:02:51.540 --> 00:02:53.380 So I'm gonna do this one here. 00:02:53.780 --> 00:02:55.700 And I want you to go into 00:02:55.780 --> 00:02:56.660 reach. Tap. 00:02:58.025 --> 00:03:01.465 And first, we'll pause here for a second because I wanna I wanna explain something. 00:03:01.785 --> 00:03:04.985 This click through rate number that you see 00:03:06.185 --> 00:03:11.145 is not actually a single number. It is a combined 00:03:11.145 --> 00:03:20.770 click through rate of the various traffic sources because every traffic source on YouTube has its own separate click through rates. And the mismatch 00:03:20.850 --> 00:03:31.955 and why you're not getting a good click through rate often lies in the gap between those sources. Now I'm gonna scroll down into the how viewers find this video section and click see more. 00:03:33.555 --> 00:03:43.100 Now this is where we're gonna find the data that we're looking for. If we look right here, we'll see that our my browse click through rate is 8.1%. 00:03:43.180 --> 00:03:47.420 That's really good. That means that my title and my thumbnail were working 00:03:47.500 --> 00:03:54.235 for people who knew me, who knew the type of content. But if you look at the suggested 00:03:54.235 --> 00:03:57.675 videos click through rate, 1.9%. 00:03:58.715 --> 00:04:02.395 That's not good. Right? Like, that's a huge difference. 00:04:02.795 --> 00:04:06.635 So what does that mean? Suggested is YouTube trying to find me new people. 00:04:07.250 --> 00:04:08.850 And at 1.9%, 00:04:08.850 --> 00:04:09.410 well, 00:04:10.130 --> 00:04:25.335 I don't think the people that's finding me are the right people because they're clearly not clicking on my videos. So a high browse and a low suggested means that existing fans are loving it, but YouTube's struggling trying to find new fans. I am not giving YouTube enough 00:04:25.815 --> 00:04:29.895 clues on this video to help it find new audiences. 00:04:30.215 --> 00:04:32.215 And there, you can clearly see how 00:04:32.540 --> 00:04:36.220 the click through rate is the combined average of all these sources, 00:04:36.380 --> 00:04:43.180 and suggested is at the very bottom. The last report I want you to look at. Good. Pick a video, go into the analytics, 00:04:43.340 --> 00:04:44.380 click on reach, 00:04:44.780 --> 00:04:47.580 and then click on the impressions click through rate tab. 00:04:48.525 --> 00:04:51.565 And I want you to look at this graph here 00:04:51.805 --> 00:04:52.925 or chart. 00:04:53.245 --> 00:04:54.445 Is it a chart? 00:04:54.765 --> 00:04:59.485 It's a line. What you're looking at is as your impressions are getting higher, 00:05:00.045 --> 00:05:07.000 your average click through rate is gonna start dropping because that means it is ceding it to more and more 00:05:07.560 --> 00:05:11.400 newer viewers, more and more different audiences. 00:05:11.560 --> 00:05:19.655 So if we look at this chart from the click through rate, it's all over the place. So some audiences are really high, some are really low. 00:05:19.895 --> 00:05:22.295 And when you get these, like, zigzags 00:05:22.375 --> 00:05:30.295 that are kind of all over the place, you know that YouTube is having a really hard time trying to figure out who your audience is. Some click through rates are 6.8%, 00:05:30.510 --> 00:05:32.110 Some are 2.2. 00:05:32.270 --> 00:05:33.630 There's a 1.8, 00:05:33.630 --> 00:05:34.830 a 5.1. 00:05:34.830 --> 00:05:36.190 A more steady line 00:05:36.590 --> 00:05:51.005 means that YouTube is having more success finding your audience. A sleep steep slide down or this ziggy zaggy means it's it's it's struggling, and it's getting it wrong. It's getting it right, and it's getting it wrong. So I asked YouTube's AI the obvious next question. 00:05:51.485 --> 00:06:02.530 What do I actually do to change this? How can I improve my suggested video click through rate? And it came back with three fixes, and I want you to notice that not one of them has anything to do with the thumbnail. 00:06:02.530 --> 00:06:05.090 They were all related to the title, 00:06:05.250 --> 00:06:13.625 just telling YouTube exactly who the video was for. So the first fix it recommended was to cut fake words and just name the actual thing 00:06:14.265 --> 00:06:22.585 that we're talking about. So what does this mean? No tips, tricks, secrets, hacks, growth. Like, what does growth even mean? Growth could mean, like, 00:06:22.985 --> 00:06:27.620 growing a garden, growth in stocks, growth in hair, personal growth. 00:06:27.940 --> 00:06:36.420 It's so vague. Like, it names the action, but not the actual thing that we're growing. So a title like skin care tips and tricks becomes 00:06:36.500 --> 00:06:50.875 the double cleanse routine for oily skin. More specific. Right? So our second fix is to stop making the title only about you and name who it's for. And we wanna be careful here because the trap isn't in the words like my, me, I. 00:06:51.355 --> 00:06:56.670 I know I use those a lot in my titles. The fact that there is no signal for who else 00:06:57.230 --> 00:07:04.830 would be interested in this. There are two ways that we could do this. The first is you can name it outright. Now my video, I'm tired of seeing small channels fail, 00:07:05.390 --> 00:07:13.195 literally says small channels. Right? Like, that's the label. It's it's pretty obvious. The second way that you do this is by placing them by their situation. 00:07:13.275 --> 00:07:21.275 My first thirty days on YouTube. I never say this is for new creators in the title, but if you've only been on YouTube for thirty days, then 00:07:21.940 --> 00:07:27.380 that would mean that I'm a new creator. This is for new creators. So it it kind of, like, situationally 00:07:27.380 --> 00:07:34.020 applies it there. Both of these count, and what flops is a title that does neither of them. Like, my workout routine 00:07:34.100 --> 00:07:41.065 tells me nothing. Who are you? Why do I care about your workout routine? My go to workout for total beginners. 00:07:41.305 --> 00:07:42.505 Ah, okay. 00:07:42.985 --> 00:07:47.945 This is a total beginner's workout routine. I'm a total beginner. I'm looking for a workout. 00:07:48.345 --> 00:07:51.785 Fix number three, dropping the broad category keywords. 00:07:52.160 --> 00:07:55.920 These are things like money, success, video, recipe, 00:07:56.160 --> 00:08:03.040 single words that are too big for a small channel twin. If I did a video, I'm like, how to make money on YouTube, 00:08:03.440 --> 00:08:07.335 now suddenly, uh, that video is getting placed next to 00:08:07.975 --> 00:08:09.255 Ali Abdaal, 00:08:09.815 --> 00:08:10.935 Think Media, 00:08:11.415 --> 00:08:12.295 MrBeast. 00:08:12.295 --> 00:08:22.940 Right? Like, all of these massive channels. There's no way that my little video is gonna be able to compete next to that. It's gonna be so much harder. Here's another example. So if you were a cooking creator, easy dinner recipes. 00:08:23.020 --> 00:08:29.580 You are now fighting all of food YouTube in that one. But thirty minute sheet pan dinners for busy parents, 00:08:31.020 --> 00:08:36.155 that is a super specific video targeting a super specific person. 00:08:36.395 --> 00:08:39.355 YouTube's gonna have a lot easier time finding 00:08:39.515 --> 00:08:42.555 a better fit for you, for your audience, 00:08:42.715 --> 00:09:08.345 and then you will get a higher suggested video click through rate so more people will watch. And the simplest way to think about this, what AI was doing with all three of these fixes was just naming a who, so who the video is for, and a what, what it's actually about. So your first 40 title characters and your first description line will do the heavy lifting on the who and the what of the video. If I did a my secret YouTube tips video, 00:09:08.585 --> 00:09:37.215 no. That's no good. What's the who? What's the what? The metadata audit for small channels under one k. Maybe not the best title, but we'll use it for the example because you can clearly see the who, which is small channels under one k, and you can see the what, which is the metadata audit. Now if you have been digging Ask Studio as much as I have and you wanna see the exact prompts that I've been using to help break down my channel's data and really help me analyze what's going on, I put together a full on, like, prompt packet. 00:09:38.015 --> 00:09:46.050 It's copy and paste, so it's super easy, and the links will be down the description if you wanna check that out. So after learning this, I actually went back and I redid 00:09:46.050 --> 00:09:50.850 all the titles from my lowest performing videos to make sure that I had a who 00:09:51.010 --> 00:09:56.615 and a what in them. Because also YouTube never gives up on your videos, truly. 00:09:57.095 --> 00:10:02.535 On my old channel, I had videos that were years old that were flops. Like, they were complete flops. 00:10:02.695 --> 00:10:11.495 And I was like, you know what? Let's go back. Let's change up the packaging. New title, new thumbnail. They started growing again, and they became unflops. 00:10:11.495 --> 00:10:16.690 You also need to be patient and give YouTube time because it takes about forty eight hours to process metadata changes. 00:10:17.090 --> 00:10:17.570 So 00:10:17.890 --> 00:10:31.484 sit back, relax, don't go crazy. I actually tracked all my numbers from the first thirty days of YouTube, and some of it actually really surprised me. So if you want the honest unfiltered version of what starting at zero really looks like, you're gonna wanna watch that right here.