Claude's skills have changed the way I make content. 17 of them, doing the work I used to do by hand. Hooks, scripts, caption, whole newsletters,
one word, and they run. I've spent over ten years in content marketing and built multiple social media brands, and these skills have given me back more than twenty hours a week, and I'm giving you all 17 in this video. From ideas to posting to monetization
to every platform. By the end, you'll have the whole system plus the two skills to build them all. Let's create.
Before I show you these 17 unmissable skills, we're gonna start off with me giving you the rundown. So skills are reusable tools that save you hours every single week. By the end of this video, you will know how to build skills, how to use my skills, and it will change your entire workflow. So you build it once, you set it up in minutes, and it runs forever. And it's triggered forever, so one word, and it will trigger and start. And it's literally
saved me so much time. Now to install skills, it's super simple. You go here to your quota customize, press skills, and then you have three different options. So you can browse skills. You can create with Clord, write skill instructions, upload skills. So the skills I give you, which will be available in my vault in the description of this video for free, I deserve a like. You just literally come here, drag the file into upload a skill, and it's ready to go. You're going to see how skills connect within chats to build these systems that make my life so much easier as a content creator. Let's jump into it. Okay. Now I've split this video up into four sections. So we have the universal section, which are universal skills for any content creator, social media people. Then we have some which are specific to Instagram, to YouTube, and then to building systems and bonuses. So trust me, you do not want to miss this as you will learn how you can create them yourself, how they actually work in a system, and you will be prompted. So this will trigger your mind to start thinking, you know what? I could create a skill for this in your workflow, a skill for this, changing
your life.
This is Jordan Rivera.
Now they are a fitness coach. They're in this specific niche. They have this audience. They have this goal of 300 paid members,
49 dot pounds a month coaching app this quarter, etcetera. So I've created this profile of this creator,
this social media account, just so that we can have this consistency throughout the video. And you can see as I built this system,
but it doesn't matter if you're faceless, personal brand, business, whatever. This is all going to be applicable to you. I'm just having this specific person so that we have consistency and you can see it in action. Now let's jump to universal
section one.
Okay. So now we're going to start with the universal skills, and these are extremely important. The first one is the goal lock. So locks one goal and runs everything you make through it. So whenever you start a session of shiny new ideas,
this is going to keep you on track. Let me give you an example right here. So you can see here, I've got my goal lock. And based on Jordan, I've created this primary goal. So the first thing you would do with this skill once installed is go goal lock and then put in your kind of goals. So primary goal, what who I want to attract, my positioning, etcetera. It doesn't need to be like this.
Everything is in my vault, but you could just literally put any goal. So if your goal is to get 10,000 followers, you know, I want to attract this type of clientele,
whatever, put that in, lock it, and it will say goal is locked and set. So you can see that it's kind of done that. Then what will happen is in any chat going forward, if I have an idea, you know, with social media, there's basically endless ideas, shiny object syndrome. Should I do this? Let me think of this. Let me try this. So anytime you have anything in any chat or you suddenly start dive you know, going in a different path, you can just literally go go lock, and it will double check whether this idea or the path you're going down actually matches the goal that you've set right there. So for example, I want to make a trending reel on 75 hard challenge. It's blowing up right now. Everyone's doing it. Boom. Goal check. 300 paid members by the end of the quarter. What you brought this, is it on goal? No. Because the topic is one flip but the topic is one flip away from a strong yes. So
what it will do is actually tell you that, you know, the views aren't the goal, but it can also give you a fix on how to make it more worthwhile
to actually get to this point. So this is extremely important. You know, I run this in any chat that I have where I'm suddenly going off track or something like that, and boom. It will help me realign my vision. This is an this is an extremely important one to use when using AI no matter who you are. Hooks. Hooks. Hooks. Everyone is always talking about hooks, but let me introduce you to something. There is something called the climax. A climax is when you're watching a movie and the superhero kills the villain, that's the climax of the whole movie. The movie the way the movie's been built up to that moment, and content is basically like that. When you have an audience, they're watching your content expecting that climactic moment, the wow moment. Hooks are basically this forced, you know, controversial statement at the start that actually don't do anything. And if you start to understand that your climax is the most important part of your newsletter, YouTube video, everything, it will change everything. Now I'm here on my bridge skill. And for example, what I would do for Jordan, I've got a random script here, draft. Okay?
I would run this skill, and what it does is basically it instantly identifies the climax for me. And then then and then it gives me openings which match that climax. Instead of me finding these 50 power words to use for hooks, I'm using the climax. And this is the best way to create content and stuff that people just don't talk about when it comes to social media. And, honestly, if you can understand this, this is literally one of the most important things in this video. If you want me to dive more into reconstructing reels, carousels, and actually building towards a climax, let me know in the comments. But, honestly, this bridge can be used anywhere. So if I'm creating any piece of content, newsletter, YouTube video, TikTok, whatever, this bridge is going to help me create real content which actually has a real payoff for viewers.
Next, we have the signal mind. So this finds content angles
hiding in raw data. So for example, if I have news, Reddit posts, you know, whatever it is, this will turn it into actual angles for me as a content creator. Now this is an automation I ran where I was able to gather information from Reddit, x, etcetera, and I do this on a daily basis for my personal brand, etcetera. If you want me to make a video about automations for research, for analysis,
let me know. But let's say I've got this information here, and, again, remember, you can just paste blogs. You could put anything. I run my SignalMine. From this, what it will do is give me opportunities
or or possible angles for content. So the signals worth posting about ranked.
So the first one is the 10 k steps number was always fake. Posting on walks are the real lever. The gym already budgeted for your quitting by February,
etcetera, etcetera. Then it just gives me angles and gets me going in terms of what I could possibly do for content. You know? Sometimes we're stuck with content, you know, not sure what to do. I have this automated where it gives me information. It saves me time from scrolling and just wasting a bunch of time, And this signal mind skill can be used on anything. So if I had a blog, if I had a Reddit post, any information, I just throw it in here, run this, and it's done. And, of course, you can have an automation system behind. Let me know in the comments if you want me to jump more into this, but this is an extremely useful one to have. Next up is one of my favorite. Now often as creators on social media, we don't actually give our own stories or stories that are real life around us, and storytelling is one of the best ways to build authority.
This pulls the content angles hidden in
pulls the content angles hidden inside your own stories. So let's say when you use it, you have a great client win or a personal moment,
but only see one post in it, or you can't see a post. So what you would do for this is so for example, I'd run my story mode. So mine this for content.
Then you literally type in the kind of the story. It could be anything.
And what it will do is then tell you what's in here and the different angles that you could create for content. And this is super, super important because, honestly,
your stories, everyone's stories, it doesn't matter what world you live in, are all unique and position you differently from everyone else. And one of the things with content is that it's all very similar, and if you can stand out, that's your opportunity. Do not sleep on StoryMind. It's extremely
valuable. If you want me to dive more into storytelling,
which is a massive, massive skill, let me know. The next one is freebie suggestion. Now freebies are a massive tool if you want to build lead magnets, if you want to build emails, you know, if you want to make a business,
massive. Turns a content topic into a specific lead magnet created on effort first payoff.
So let me show you how this would work. So I would run my skill right here. I'm making content this week about so for example, if I had a big chat, which was me creating real content, like, or ideas for YouTube, etcetera, I could run my freebie suggest that in there bay and ask it to, based on this these content,
give me some freebies. But in this case, I'm just gonna run, you know, an example piece of content. And from that, it's able to give me five different kind of angles or four in this case,
angles of simple freebies that I could create. So a short PDF, carouseless PDF, what's in it, what to do in the days the plan falls apart.
You know? And it just gives me these options which I can then easily create.
Freebies are a massive, massive tool for me and for most creators who are leveraging. Now is the best time to do this. And you can see it always gives me a quick win. So the one that I could probably do the easiest and the quickest, boom, done. And the keyword, if I want to integrate it into my many chat or my automations, it's already right there. So it does a lot of the heavy lifting for me in a matter of seconds.
Okay. Now some of you are here specifically for Instagram. Let's jump into the Instagram section. So here we have four specific skills. Now, of course, most of these skills are interchangeable with different social media platforms.
Caption plus CTA, writes the caption and routes the CTA to the right mechanism per platform.
So here I have my example. So caption and CTA skill, writes captions for a reel I'm posting about, etcetera. Now for these, I'm kind of just giving a kind of generic prompt, but let's say I'm doing a reel. So similar to what I've just done in the previous skill,
I've got a reel, then I do my freebie, then I could do my caption and CTA. And boom. In a simple, uh, kind of chat, I've got a sequence. Create the reel, create the freebie or the suggestor, and create the caption. And boom. It's able to give me a professional Instagram caption,
and, you know, in this case, it gives me a LinkedIn one, etcetera. Obviously, you can ask it not to do LinkedIn, not to do x, etcetera. And it gives me the CTA kind of mechanism. So what's going to be kind of the comment walk exactly the same as the other one, keeping the caption collabs friendly, etcetera. Of course, if I want, you know, these em dashes to be removed in my, um, captions, you know, you just kind of tweak the skill slightly.
Very simple tweaking, but a very, very useful skill, a fundamental basis skill that, again, is gonna change your chats.
Next is the real script. You guessed it. It couldn't be a video without this. So write the full short form script, climax led opener, tight beats visual cues, batching day. You know, this is super useful. Of course, you know, I've got the the real scripts that I'm giving you is kind of one I've created. But, of course, over time, you want to tweak it, you know, make it understand your script style, understand your, you know, your climax led opportunities, the way you create content, small tweaks over time, that's how you're going to create your skill. Boom. Real script. Write me a real script on why walking twenty minutes after meals, you know, and it just starts creating it. And then from there, it's with the opener, beat one. It even gives me visuals. If I wanted to update it and say, don't give me visuals. I don't need this. I just need text. It does all of that. But it's super, super simple. Even includes a CTA if that's my content. Couple of notes.
Now this is where it gets interesting. So let's say I've got my real scripts, and this is where I want to start showing you how a system in this actually works. So this already understands want me to run this opener through the bridge. So it's giving me this script, but it understands that this is how a system works is, boom. Let's run it through the bridge. It understands that, and then it will start giving me better
openings
that match the climax of the video. And there you have it. And then from there, you know, it would could go on to, you know, my caption CTA,
could go on to my freebie, and this is how you start building these systems where instead of me typing, you know, speaking, all of this, it's already predetermined
or preset because I've put in the work.
Next up is audience gaps. This is extremely important because often as creators or in social media, we focus very much on, you know, what we're creating, what I think, what you know, all about me. But we need to actually understand that it's the audience that's going to watch our video, that's gonna buy something, that's gonna like it, that's gonna save it, that's gonna share it. So what does this do? It surfaces the three questions your audience is silently asking
and what to possibly do with each. So before posting to catch what's missing. So this is extremely important. So here's a real script I'm about to post. What are the questions my audience might be silently, you know, asking when they watch? So so in this case, you know, this information might be useful for me to answer in the caption. So if there's something I've missed in my reel, I can then focus my caption to have this information.
If I did this with a reel script before I've recorded it, it might give me a different outlook on how to readjust my script.
So you can see here, audience gaps, twenty minute walk after dinner. Boom. What I what if I can't walk after eating, you know, etcetera. Pick yeah. So the content is about walking after dinner, and then it's like, you know, what if I can't walk after dinner? I'm back on course picking up kids. It's dark and freezing outside. It starts giving you different perspectives on what people might ask, and this is honestly a big, big gap. This one is one of my favorite. Okay? And I didn't do it justice with the name Follow-up Engine. So let's say one of your posts went viral.
What you would do is
start again maybe. I don't know what to do. Let's just post this. No. No. No. No. No. No. No. What you need to do is you need to post a follow-up of that content that's actually going to match potentially the previous one that did well, and this does exactly that. So here, follow-up engine, my reel on walking twenty minutes after meals just blew up. 340,000
views, 1,200 saves. Actually, it would probably have more saves, but there's the point. What it would do, why it worked, so give you a quick insight into why it worked, then the follow-up, the deeper cut, why timings work. The next question, because they have to be twenty minutes after every meal. Different angles that you can follow-up.
This is how momentum works on social media. If you understand this,
big, big opportunity for you to grow. If you want me to dive deeper into this, I don't know what I'd call this, but, you know, let's say follow-up. Like, the follow-up method, understanding this is something that people don't speak about, but is one of the key key key aspects of growth on social media.
It's
YouTube time. Now YouTube is where things get spicy. Again, if you're not doing YouTube, don't worry because trust me, there's still opportunities here for you.
And later on in the video, they get even better. So YouTube ideation. So video ideas built for how YouTube actually surfaces content. So when you use it, you can for planning content. So let's actually put this into practice. So YouTube ideation, give me a YouTube video ideas for my channel. I help busy professionals, three two, 32 to 45 lose weight substantially without leaving in the gym, etcetera, etcetera. So what it will do is then start to give me ideas.
Now, again, if I'm running the signal mind, I could give the information it gives me, you know, from there into this. You know? And that's when you start piecing these skills together. Obviously, I've kind of given it a generic one. But it then starts to give me these important
pieces of information. You know? What intent is this search? You know? Why it gets discovered? Because people are actually potentially typing this. You know, intent browse. So people are potentially browsing, and they might be you know, it's it's gonna stop the scroll. It's clickbait.
Extremely
useful to have this skill when you're ideating
because ideating is not easy. Okay? Coming up with ideas is not easy. But if you're using the goal one, if you're using the signal mind, you're using this one, YouTube content can become easier for you. YouTube packaging. Now this is a big one. Title and thumbnail, word pairs that never echo each other. So this is super important. You know, this is essentially,
like,
with packaging, you know, everyone will have their kind of own ideas or their own ways to do packaging. But, essentially, once you have, like, a packaging formula, you've been testing it
you know, let's say I've got my idea done. I've got my script done. Then or before even I've done that, I could just do my packaging. Packaging is super important when it comes to YouTube because without a good title, without a good thumbnail, no one is going to watch your video. Can have the best video on the planet. But if those two don't work, you don't understand how people are going to press your video, then it's all pointless.
YouTube packaging, once you have a formula, having this in a skill that you could just go boom quickly
is extremely useful because you don't wanna waste YouTube videos are difficult to create. There's so many different components
that being able to just quickly run through them, get information fast is going to help you a ton. This is an extremely important
tool. If you want me to make a video more about packaging, even for social media in general, because packaging is what makes people press a video. And if you understand that, again, it's gonna give you so much better results.
Okay. So one of the first things, you know, once you have your packaging, once you've done your signal in mind, once you've got your ideas locked in, what you want to do is not go straight to script.
Okay? You need to turn a topic into a full kind of retention
awareness
video structure. Okay? So once you have the stuff logged in, what you want to do is start outlining how the video could potentially be.
This is extremely important because a lot of people go straight into, now write me a script, But you need to have a flow through your videos. One thing that what, you know, I really work on in my YouTube videos is the flow. So at the beginning of this video, I had the universal part, then I have the Instagram, then I have the YouTube, then I have the systems.
Like, I'm purposefully building my videos in that way. You know, if I'd put YouTube right at the beginning, maybe some of you would press off the video. So everything is intentional when you're creating content, and this helps you to do that. You could do the exact same for short form. So when you have an idea, you know, how am I going to, you know, structure this? How what's the outline? An outline is going to give you the the skeleton. Okay? And having a skeleton is extremely important. Now you might be thinking, you know, this is so many different steps, but once you have a skill set up once, it's just a matter of, okay, skeleton. Okay. Have a read. You know, maybe I'm gonna swap this or this doesn't make sense. Done. Next. Script.
And it just starts to piece together. So, yes, it seems long, but those are the steps it takes to achieve the results that, you know, people achieve. This is one of the classics long, too short. You have a long YouTube video from a competitor, from a random channel, from your own. You want to take it and turn it into some short form scripts. Well, guess what? This skill does exactly that. So, you know, often you want
you know, often as a creator so
so so as I've just said, you might be in loads of different scenarios. You might be just researching on YouTube, looking at other creators. You're not a YouTube creator, but you can get their transcripts. You have this done a YouTube video. You want to turn it into some reels.
Boom. All you would do is long to long to short, put in your script. You know, in this case, I've just put in a summary. Summary also works, but the more information, the better. And what it will do is start then giving you ideas for your short form content.
Extremely useful because once you have this system let's say for me, I've got a a YouTube video and, you know, I want to get people from Instagram to watch my YouTube video or people to watch my Instagram from my YouTube. You know? Once you have these systems all tied in and you're not creating random content for this, random content for that, and it's all tied together, things work but much better for you. Again, this is part of a bigger system. You can do the opposite of this as well, short to long. If you have success on Instagram, you wanna start creating some long form, you know, where can I find opportunities in my short form? But, ultimately, this is one of the most popular ones where you have long YouTube scripts or long pieces of content. It could even be blogs, newsletters, anything, and it just is able to translate that or recreate that into short form content.
This one is a very popular one. Game changer.
And now we've reached systems.
Okay? So systems are super important. This one, I think I've maybe said it twice, but this one is also one of my favorite. Series, huge. Series, Instagram, TikTok, anywhere. Series are super important because people
ultimately will watch multiple pieces of content. Okay? If one of your videos is about a penguin falling off a cliff, a story about that, the next one is why, you know, you need to grow tomatoes in your garden, then there's a bit of a kind of no connection between them. Series make sure that people keep watching your content, that they understand what you're posting about.
Turns one big idea into connected multipart series across cross platforms. So right here, I've got my plan of content series around my core philosophy, sustainable fat loss for busy professional beats every extreme
diet. Now, of course, this one is kind of a broader or, you know, more first step, so I just wanted to plan a series. But let's say I've currently,
you know, got content that's performed really well, and
I wanted to run the follow-up one. I could also run a series planner where both of them work together or in sync, And a series is so useful. So you can see right here, core philosophy, why busy professionals fail at every diet, the four levers that actually move fat loss when you're time poor. So once you have your ideas, whether it's Signal, Mind, or whatever, run it through a series planner, and that's how you just get months and months worth of content
so so easily that actually has substantial
value to your audience, and it's gonna help you build momentum and grow. This is an absolute
important tool. Doesn't matter if YouTube,
Instagram, whatever. Even gives you suggestions,
but, of course, it's down to you. This is a big one. So newsletter drafters. So email marketing is absolutely huge because, essentially, with your YouTube, with your Instagram, with your TikTok, with your account, with your LinkedIn, you don't really own your audience. But once you start getting people's emails, you start emailing them,
you own that email list, and this is a massive valuable asset. And but creating newsletters, creating emails is not easy. Okay? But you can actually create a newsletter drafter
that makes your life easier. Okay? And what you would do for this is this. So, essentially, write a newsletter issue from my list. Topic, why walking twenty minutes off the mill beats chasing 10,000 steps, and what that teaches about sustainable fat loss generally. And from there, it will start to build that for you. Now, of course, what I would suggest for this is potentially getting some formats or some examples of newsletters in your niche that you like just so that you can make tweaks to this actual skill.
If you want me to make a video which goes more into newsletters, lead magnets,
building that system for, you know, creating an actual business, let me know because this is a massive aspect of social media. You know, everyone's talking about views, you know, growth, etcetera, hooks, hooks, hooks. But
what's that for? It's for this. It's for building a business. So if you want me to speak more about this, let me know. But, again, this is a massive, massive tool that you do not want to lose out on. Before I show you these 17 unmissable
skills, we're gonna start off with me giving you the rundown. So skills are reusable tools that save you hours every single week. By the end of this video, you will know how to build skills, how to use my skills,
and it will change your entire workflow. So you build it once, you set it up in minutes, and it runs forever. And it's triggered forever, so one word, and it will trigger and start. And it's literally
saved me so much time. Now to install skills, it's super simple. You go here to your quota customize, press skills, and then you have three different options. So you can browse skills. You can create with Claude write skill instructions as well as upload skills. So the skills I give you, which will be available in my vault in the description of this video for free, I deserve a like. You just literally come here, drag the file into upload a skill, and it's ready to go. You're going to see how skills connect within chats to build these systems that make my life so much easier as a content creator. Let's jump into it. Okay. So now we have the skill opportunity finder. So these next two are so important. These are the meta skills that literally everyone has to be using. Okay? And this is where you're going to be able to build your own. So, essentially, for this, it's simple. Here, I have my chat, and, essentially, I've put in the purpose of this is, basically, we all spend a lot of time on Claude on,
you know, doing stuff, having these chats. Within that, we're feeding it information. We're, you know, doing stuff. With this skill opportunity finder, what it does is it will scan all of your Claude chats
and find patterns that you often repeat that you should have skills for. So all of the skills I've provided in this video, you can use. But there's gonna be skills that I can't provide for you that are easily turned into skills, and this will literally do that for you. So here you could see on my dummy account, it will it digs into my actual chat history, find the patterns, and then it starts to scan everything and gives me opportunities ranked by leverage where it thinks I should have certain skills, you know, for my workflow.
And this is going to be an absolute this is probably the biggest game changer now in this whole video, because if you use Claude for even a few hours a week, there's gonna be tons of data and things you can do to build a better system.
Then the next one is build up, which is building that skill. You might be thinking, Alex, but how am I gonna build this skill? Well, guess what? Claude actually have their own skill builder provided for all of us. And you can see right here after that, I was like slash skill builder, build me the skill for a specific one that I wanted.
And literally from there, it gave me everything,
and I would literally it literally builds me the skill, and then I save skill. And then in the future when I want to run it, I literally go campaign. I didn't install it in that case, but it would be like that. And you could see again that will be in your personal skills right here, skill creator
added by Anthropic
right there. These two skills alone will change your entire workflow.
If this video was useful, please drop a like and let me know in the comments if you want me to dive deeper into anything
that I've discussed from automations
to storytelling
to whatever it might be. I read all my comments
and gather information that helps me create more content for you. Everything will be available in my vault.
Everything I do is about making my life and your life easier as a content creator, as a social media business.
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