WEBVTT 00:00:00.000 --> 00:00:02.160 Now I've sold over $250,000,000 00:00:02.160 --> 00:00:16.965 of digital products for myself and my clients over the last nineteen years, and AI has unlocked new opportunities for digital products that are even greater than any I've ever seen. So when you combine digital product principles that I've discovered throughout the nineteen years with new AI technology, 00:00:17.125 --> 00:00:18.965 gas, meat, fire. 00:00:19.685 --> 00:00:25.765 Here then are several digital product creation secrets you should combine with AI to make big money and make big impact. 00:00:26.085 --> 00:00:28.245 Number one, sell instant gratification. 00:00:28.245 --> 00:00:35.670 You could cook a potato in the oven, it takes about ninety minutes, or you can microwave it and it takes about five. Now it doesn't taste quite as good in the microwave, 00:00:35.750 --> 00:00:46.165 but it's 20 times faster. And this is how you should launch digital products. Find a solution people are already paying for, then find a way to get them to that solution in half the time or less. 00:00:46.325 --> 00:00:54.085 The first million I made in digital products was around just one strategy, how to insert specific result in specific time frame with these conditions. 00:00:54.325 --> 00:01:04.770 Now here's how easy it is to find these opportunities with AI. Simply ask your favorite LLM to come up with ideas in your niche that use this formula, how to insert specific results, specific time frame with conditions, 00:01:05.010 --> 00:01:28.970 and it will give you a whole bunch of ideas. Here's some I found in just two minutes. One, how to reset your metabolism in ten days or less without extreme dieting. Two, how to eliminate bedtime battles in five minutes or less without bribes. Three, how to get more matches on dating apps in twenty four hours or less without better photos. Four, how to stop impulse spending in seven days or less without strict budgeting. Five, how to learn conversational Spanish in nine days or less without 00:01:29.050 --> 00:01:37.130 apps. Number two, come up with solutions that customers can apply and see benefit from on the first, second, or at worst, the third time they attempt to do what you show them. 00:01:37.775 --> 00:02:07.525 Most digital products don't get any results for anybody ever. People buy them and try them and have nothing to show for it. So you should create products that can deliver a win within the first ten minutes of somebody consuming that digital product. And it doesn't have to be a massive win either. Any win will feel huge to someone who just paid you money for a digital product. One of my first products that I ever created was how to write articles faster without sacrificing quality. And four out of five people who bought it saw an increase in their article writing speed 00:02:07.525 --> 00:02:09.685 the first time they used the system. 00:02:10.005 --> 00:02:10.885 The first 00:02:11.045 --> 00:02:11.685 time. 00:02:11.925 --> 00:02:38.455 Because I skipped the warm up, the history lesson, the background story, and I led with the best secret right there on page one. What kind of wins can you help your users get? You can give them speed wins. I did this faster than usual. You can give them clarity wins. Oh, I now know exactly what to do here. You can give them relief wins. Oh, I no longer have to worry about this in confidence wins. Oh, this is something that I can actually do. AI makes this easy by the way because you can give specific prompts to your customers 00:02:38.935 --> 00:02:54.220 that they can use to assist them with whatever solution you're selling. Number three, narrow your focus. The easiest way to get an instant win for your customer, go after very specific customers with very specific problems that you can very quickly solve. If I taught how to go viral on Instagram, 00:02:54.460 --> 00:03:19.000 where would I even start? But if I taught real estate agents a specific type of Instagram content format to post for their existing listings that they have, then I can engineer an incredibly quick win for them because I could just give them a template. And that template can be super specific to their needs. It could tap into what they already have, which is a listing, and I could even use AI to go over their listings for them and generate and send the scripts 00:03:19.160 --> 00:03:24.520 to them. But I can't templatize if I go broad and I can't make assumptions either. 00:03:24.840 --> 00:03:30.565 Growing viral on Instagram from scratch, I'd first have to teach customers how to pick a freaking niche. 00:03:30.885 --> 00:03:34.085 But now with my real estate agents, I pick no niche 00:03:34.325 --> 00:03:41.205 and nor do I teach what type of content to create. I just hit the ground running. I give a win to the customer immediately. 00:03:41.700 --> 00:04:01.885 And AI can multiply this because if you make AI do all the generic stuff like write me a book, it sucks. But if you niche down to a super duper specific task and have the AI do it, it does it amazingly well. So you can chunk down and help your customers. And by chunking down, you'll get a better result with the AI. Number four, go after neglected audiences. 00:04:01.885 --> 00:04:41.590 You tap into this already by getting specific as we previously discussed, but we can take it a step further if we filter it with these three conditions. One, they have money. Two, their problem is urgent. Three, their options suck. The clue here is demographic mismatch. Like, a lot of weightlifting training is aimed at gym rats and not busy 40 execs who have a lot of money but almost no time. Like me, for example. When I lived in Cannes, I remember having a conversation with my personal trainer. His name was Lucas. And during one of our workout sessions, he told me, he goes, I don't use social media to get clients anymore, Jason. He said, because I'd only get DMs from these young guys who had no money but had all sorts of little technical questions. 00:04:41.830 --> 00:05:03.625 But he says, guys like me, we book a session and if we don't like you, we just don't book again and we move on. We don't ask questions. We don't even know about all those little details nor do we care. We just want to get a workout in with the least amount of downtime between work to workout and back to work. I don't want to drive to the gym and encounter 62 roundabouts along the way in Cannes. 00:05:03.705 --> 00:05:08.360 I just want to get the workout. You can make a fortune if you're good at spotting frustrated buyers, 00:05:08.920 --> 00:05:23.655 especially when you pair it with AI. You could go to Amazon book reviews or other sites such as Reddit and train an AI to sniff out the buyer complaints and the buyer frustrations for you. Have it spot the this doesn't work if comments or the what about people who remarks, 00:05:23.655 --> 00:05:30.215 etcetera, as it relates to products that they spent money on. Soon you'll have a list of huge digital product opportunities. 00:05:30.215 --> 00:05:32.615 Number five, focus on outcomes not information. 00:05:33.170 --> 00:05:40.850 If you wanna lose weight, it's simple. Burn more calories than you consume. So to lose 10 pounds of fat, go into a 35,000 caloric deficit. 00:05:40.930 --> 00:05:41.570 Easy. 00:05:41.730 --> 00:05:46.450 But not really because all the emotion that is wrapped around that information, 00:05:46.770 --> 00:05:54.025 that's what the real challenge is. And this is why fasting works so well for some people because without counting calories or knowing anything about nutrition, 00:05:54.265 --> 00:06:03.560 they just restrict when they eat, which is easy for some people, and the weight shuts off. Then hilariously, by the way, they think there's some superpower associated with fasting when usually 00:06:03.800 --> 00:06:06.920 they just ran into a caloric deficit. But who cares? 00:06:07.160 --> 00:06:09.000 Because the weight came 00:06:09.160 --> 00:06:20.035 off. This is why the all meat diet is working so well because it's hard to eat too many calories when all you eat is meat and the satiation effect of meat is much higher than bread for example. 00:06:20.435 --> 00:06:33.700 Uh, but even better is the simplicity of the diet. And this is why vegetarians tend to get fat these days because you can more easily process vegetarian foods than you can meat products and processed foods are easier to over consume. 00:06:34.260 --> 00:06:36.740 So all digital products have the same problem. 00:06:36.980 --> 00:06:42.455 The information often gets in the way of the outcome because you get into the nuance in it and the exceptions 00:06:42.455 --> 00:06:43.815 and all of the details. 00:06:43.975 --> 00:06:55.340 Instead, teach less, find the essential, and then figure out what could get in the way of following what you teach. Have AI sanity check it. Where could I lose people with this? And then simplify, 00:06:55.420 --> 00:06:56.780 simplify, simplify. 00:06:56.940 --> 00:07:00.700 The book, Five Love Languages is laughably simplistic. 00:07:00.700 --> 00:07:06.060 Anybody immediately gets it and because of it, the book has sold millions of copies. 00:07:06.380 --> 00:07:12.035 Your goal is to communicate a complicated subject matter in the simplest way possible. 00:07:12.195 --> 00:07:31.400 And AI is good at helping remove all of that unnecessary complexity. Number six, violate few to know social norms. Now I sat first row during the pickup artist heyday. Guys like Mystery would sell these high digital products that top men how to get women, and it sort of worked. Some of these gurus made some money, but the tactics were pretty gross. 00:07:31.800 --> 00:07:47.315 Uh, the guy who made the most money in this niche, by the way, was a guy named David DeAngelo, pen name, because he didn't just teach how to get one night stands or how to have a harem of women at your beck and call. He taught how to double your dating. And his lead gen digital product was all about how to know 00:07:47.555 --> 00:08:02.530 when a woman was ready to be kissed. See, David D'Angelo didn't go out there and sleep with thousands of women like Mystery or Ross Jeffries did. That wasn't his goal. And he had a life outside of getting laid, unlike most of these PUA dudes. And his digital products, 00:08:03.305 --> 00:08:07.705 as a result, sold tens of millions of dollars more than everybody else's. 00:08:07.865 --> 00:08:27.520 Here's another example in business. If you need to make money as fast as possible, cold call, but you probably won't because you hate when you're cold called too. It's intrusive, but damn, if your kids need to eat, dial for dollars, baby. But if you teach an audience this, few will comply with it. So better is finding more acceptable strategies within their current social norms that are also effective 00:08:27.680 --> 00:08:40.705 even though they might not objectively be as effective as cold calling. Now you could have AI cold call for you, and that might be an easier pill to swallow. So I think a big leverage to AI is it can do things for you that you personally would feel 00:08:41.425 --> 00:08:42.785 uncomfortable doing, 00:08:43.105 --> 00:08:57.590 but you'd be okay if a robot did, like following up or creating content for you and so forth. So another way AI can help is this, create your digital product and then have the AI analyze it looking for where potential social norm violation may occur 00:08:57.830 --> 00:09:09.585 and then give you a suggestion of alternative strategy. So then in your product, you could always teach a fallback. You can say this is the best objective way, but it may be uncomfortable, so if you have trouble with it, you can alternatively 00:09:09.585 --> 00:09:28.260 use this approach. Number seven, easy to explain, easy to accept. Walking is super beneficial for your health. A general optimal range is between 7,000 to 10,000 steps. Now as you get older, like 60, then 6,000 to 8,000 steps a day is fine. And if you want to increase weight loss, about 3,500 of those steps should be at a brisk pace 00:09:28.745 --> 00:09:29.545 or 00:09:29.705 --> 00:09:33.385 10,000 steps a day. 10,000 is a nice round number. 00:09:33.625 --> 00:09:40.905 And it's not overdoing it. And while it may be difficult, it's not out the range of what most people can see themselves capable of accomplishing. 00:09:41.225 --> 00:09:45.220 You need to find the 10,000 steps concept for your digital product. 00:09:45.460 --> 00:09:52.660 Compare that to hustle culture. It's easy to explain work your face off, but it's hard to accept. Or how about manipulating 00:09:52.660 --> 00:10:09.735 insulin sensitivity cycles and hormone windows to lose weight? That's hard to explain. So only if absolutely necessary should you teach concepts that are difficult to explain. Shy away from them as much as possible. Find ways to get the outcome without all the detail. An AI can help you here. If anything, 00:10:10.250 --> 00:10:37.875 it can give you the explain it like I'm five version. You can also train an AI robot on your content so it can have a conversation with your buyer around the topic because conversations are easier to learn from them by reading and watching videos. Number eight, Parkinson's law is either your best friend or your worst enemy. The digital product you wanna create will fill the time you schedule to create it. And most product creators put no deadline so the time is infinite and the product never gets finished. 00:10:38.275 --> 00:10:42.650 When I started, I went the other extreme. I made the deadline one sitting. 00:10:42.890 --> 00:11:04.035 The product started when I sat down and it was finished by the time I stood up. And this was a huge breakthrough for me because it forced me to create short digital products which made me only focus on outcomes for my audience and I had to engineer quick wins for them and had to narrow my focus on the topic. Now, you don't have to be this hardcore, but be somewhat hardcore. 00:11:04.370 --> 00:11:23.465 Set a deadline then ask yourself, how can I do it in half the time? Then half that again. And the AI for sure can speed up your product creation because every product, no matter subject matter nor length, follows the eighty twenty rule. 20% of the information provides 80% of the value. So you're responsible for creating that 20% 00:11:23.465 --> 00:11:44.560 and then the AI can fill in the rest for you. So if you use AI to write, it will speed up your product creation for you by five x at least. Number nine, the best place to do research, competitor products, especially those with those long form sales letters or webinars challenges or other long form advertising content. AI will analyze all the promises, the benefits, the pain points, the deliverables, 00:11:44.720 --> 00:11:48.240 and then your job is to combine the best parts of all of the rest of the products 00:11:48.785 --> 00:11:50.305 into your product. 00:11:50.545 --> 00:12:28.615 This is the same approach, by the way, that made Walmart so big. Sam Walton had very few original ideas in his life, but he was great at finding what the competition was doing well and then quickly integrating those strategies into Walmart. And AI is a gold mine for this in the digital product business. No one has really even caught on to this opportunity yet. Number 10, world class experts can be cheap. Mike Menser was a former Mr. Olympia and Mr. Universe and one of the most successful bodybuilders of his time, and he charged $100 an hour for a console. If you even adjust up for inflation today, that's a whopping $200 an hour. I've been in yoga classes taught by former yoga world champions 00:12:28.775 --> 00:13:24.495 that were getting paid peanuts to run these classes. And I can find Hollywood script writers with Emmys who charge less than $80 an hour. And I can find studio musicians who have played on songs that have been streamed hundreds of millions of times. And I can pay them $50 an hour. World class expertise in most fields is comically cheap. So reach out to these experts, DM them, and inquire how much you'd have to pay to interview them for an hour. Let them know you're gonna do research for a digital product that you're creating, and then get their permission to use their quotes from that interview that you conduct for your product. Now, if you interviewed five experts on a topic and then had AI analyze it and sympathize the best of each interview into a product, you'd have a killer freaking digital product on your hands along with a ton of proof behind it and all for less than a thousand bucks. AI is not great at knowing what is or isn't expert information on its own, but when you feed it all the expert information 00:13:24.655 --> 00:13:39.570 and you have it organized and optimize it, that's where AI really shines. Number 11, crawl, walk, run. There's three ways to launch a new digital product. One, make the impulse purchase version of it. A cheap, short digital product that takes a little time or effort to create 00:13:39.925 --> 00:14:01.780 and then see if people buy it and get a result from it. Number two, make the beta version of it. A rough around the edges, no fancy design or gamification system or multifaceted delivery system. Just a great solution without the gloss. Then if people buy it and get a result from it, add the slick packaging to it and build it out even further. Number three, sell it before you build it because if you can't sell it in advance, 00:14:02.020 --> 00:14:07.940 then you save yourself the trouble of building it. The biggest launch we promoted as an affiliate where we sold $9,800,000 00:14:07.940 --> 00:14:22.305 of product in eight days, this wasn't the first time we promoted this product. It was the fifth time. This product would launch every six months, and so the first time we promoted it, we didn't put that much effort into it, and then we sold a whole bunch of money. So we went, oh, 00:14:22.705 --> 00:14:29.780 what if we really added deliverables to this? What if we really put some serious time and money into building out those deliverables? 00:14:29.940 --> 00:14:35.220 And that resulted in us making a ton more money when the product launched again 00:14:35.460 --> 00:15:14.155 and we just kept doing that for each and every launch after. And soon we had a stack of bonuses more valuable than the product itself. We had a higher price point to work with based on the result from that product, and we even had a better than money back guarantee that we put over the top of that product. So launch v one fast and dirty. Don't compromise on the value and be transparent that it is a rough around the edges version, but validate it as quick as you possibly can because product market fit is always somewhat a mystery on a net new digital product. But then once it hits, you go crazy. You add the fancy digital product strategies that I teach all my consulting clients and that I teach inside of my product e class program 00:15:14.155 --> 00:15:25.571 because we just scratched the surface today. But it's more than enough to get you going. The digital product industry is booming right now. It's bigger than it's ever been. And when you combine it with a eye, 00:15:26.131 --> 00:15:27.171 the upside 00:15:27.411 --> 00:15:28.291 is incredible.