There's gonna be no gatekeeping on this video. Everyone talks about creating content with AI, but no one's showing you the complete system. I'm talking about a system where you could put your transcript,
your meetings, your brainstorming
sessions, and it will create tweets and threads,
carousels,
LinkedIn posts, Substack articles, a whole talking head video with your AI avatar,
and a story with your AI character.
All in one tool, one location. You don't have to toggle through all these AI tools. And in this video, we're gonna break it down section by section. I promise you it's going to be extremely simple, literally a copy and paste. And I'm a walk you through each step from step one of creating the transcript
all the way to the complete system where all you have to do is type in one thing and it'll make everything. And to make it easier and for you to go along with it, I created a notion template that's in the description and the QR code is about to pop up so you could follow along with all the skills and the prompts that we're going to need. This is going to be a Claude Cowork masterclass.
So get your Claude open, get your pen and your pad, and let's start with step one. So step one, we're gonna open up Claude Cowork. Now what most don't know is that you can transcribe a video and audio right inside of Cowork. If you don't believe me, you could put in the prompt of if I gave you a YouTube URL or gave you a video,
could you transcribe it? And it will say yes. And so what we did was gave it a YouTube URL for this example, but you can upload your own video
and it made
the transcript right here into a markdown file that automatically
saves into your Google Drive. Now that we have the input to run this, now let's build out the system. Now what we are about to create is what I call draft loop, where you're taking your videos,
your journal entries,
your meetings,
and you're turning it into a draft machine where the transcript is now turned into written visual
and video content
automatically inside a co work. Now to visually see what we're about to build with Draftloop is that we already have our transcript.
Once we have that and we enter in co work, it's gonna go through a content edit.
Then we're going to build out everything from the threads to the LinkedIn polls
to
the carousels
and the Heijin AI avatar.
Now overall, we're gonna build nine skills, but I don't want you to be intimidated because majority of this is going to be copy and paste. So I don't want you to feel like manually you're gonna have to do anything. To break it down even simpler, it's only five sections. We have our foundation,
we have our written side, the visual,
the video,
and then at the end of this video, we're gonna show you how it is simple to just type in one thing and it creates everything automatically. So the first thing we have to do to set up the system is the foundation which is our brand voice. This is a very important skill to set up first and foremost because this determines our tone, our patterns, our phrases,
everything for it to sound exactly like us when we're making our tweets and LinkedIn and Substack posts. So it doesn't sound like generic slop. Now I'm a set you up for success because the prompts that I'm about to give you is going to read your past conversations
and see what your brand voice and the rest of the skills are going to be. And if you don't have any information in it or if it doesn't have everything is going to ask you questions. So in your Notion page, you're gonna see this setup prompt.
And so I want you to copy it, go into Claude Cowork, hit customize,
go into new skills,
and hit the plus sign,
create skills,
and create with Claude.
What we're going to do is get rid of this,
hit that setup skill right there. So it's going to set it up to ask you questions and go through your past Claude.
But then we're going to get the full
brand voice skill. So this is what the full brand voice skill and it's going to get everything that it needs from you as far as your name, your brand, your audience, all of that is going to be in there. Copy it, you paste it,
and now you're gonna hit enter. And literally, we're going to be doing this with all the skills. So now we're getting into the actual content. So we're gonna build out the threads, the LinkedIn, the Substack,
and
the five lens framework. So getting into the written side like the tweets and the threads and LinkedIn posts, let me show you what it can actually create before we set up these skills. So I had put a transcript in and it created these tweets. So it gave me 15 tweets
from the transcript.
Right?
Then it gave me three threads that I can use.
Right? And this is good for x or threads.
It also has my LinkedIn posts all in this document.
So it has three different
LinkedIn posts as you can see. I lied, actually four. And last part about the written one is the Substack. It actually made three different essays
that I can use and put onto my Substack. And it saved everything into my Google Drive. Now for the Tweets and Threads, we don't have to do that setup prompt that I showed you earlier.
It's very simple. It's gonna go through
a Tweet pass and a Threads pass. So you can have your options of how you wanna go either short or whether you have more of a dialogue into your written content. So for each of these, we don't need to do the setup prompt. All we have to do is get the actual skill
and put it into quad. So for example, for the tweets and threads, we're gonna go down to where it says the full skill instructions.
We're gonna copy that. We're gonna go back into skills and all we're going to do is paste it and press go.
And we're doing that with each of these. With the LinkedIn one,
we're just gonna go and copy the instructions.
We're gonna do that for a substack,
do the same thing,
as well as the five lens framework. So when it's all said and done with the written section, you'll be able to generate your tweets and your threads
and everything that we just did from the written section. But now how do we do the visual? So remember at the end, we're going to set it up to hit a button, but we can't miss any of these steps. So let's get into the next one. With the visual side, we're gonna make carousels and a storyboard for our AI character.
And so what it's going to do is look something like this. So this is kind of style that I like where it looks like it's being written on paper, has a pen. Also, I had created a storyboard with my LB character
so I can set it up that my video can just do all of these different scenes. Now to make this work, we don't only just need the skill, we need the connectors.
And for this to work, we need the Higgs field connector. I did do a video about how to set up Higgs field and Claude,
and I'll drop that up top and also in the description.
But to make sure that you have this connection,
you're going to go into connectors
and it should say something right here with Higgs field. If not, you're going to have to do add custom connector and I walk you through that all in the video. Once that connection is set up, now we gotta make the carousel and the storyboard skill
so that it can automatically do it. Now for the carousel and the story, we do have a setup prompt. So if I go into the carousel,
you'll see step one is going to say
use this prompt to set it up. So we'll just do copy
and kind of the same thing go into skills and put this there as well as the actual skill underneath it. And it's gonna be the same thing with the character storyboard.
You have your setup prompt and then you have the actual skill. I got two more steps. Remember, we can't skip anything and this one's going to allow us to scale ourselves and not having to record videos
all the time. So now we're doing the video side and setting up Heijin and Claude to talk to each other. Now first things first to automate this, we gotta go inside of Heijin and pick out the avatar we always wanted to use and the voice we wanted to use. Now the way that I have the skill set up, it's gonna always ask me if I want an indoor avatar or an outdoor avatar. Why? Because what I wanna do is have a variety
of avatars.
So I will pick this one as well as this one right here. And all I would need
is the actual
copy the avatar ID
for both of them. And we're actually going to do the same thing with voices because inside of HeyGen, it does clone your voice, but I also have it hooked up to 11.
So either way you can use the hey Jen voice or you can set up a third party with eleven Labs to clone your voice. And so the same thing you're gonna want to do is you're going to go into the voice that you want and hit get voice ID. But the important part is to have those IDs because when you have the setup prompt for your skill is going to ask for that. So just replace
the voice ID right here with your actual one, the indoor avatar and outdoor avatar. Now, if you don't have an indoor outdoor, that's fine.
This is where you'll just tell it I have one avatar
and just put it there and it will adjust. We're gonna do the same process that we've been, take the setup prompt,
then as well as take the full skill and put it inside of Claude. And now, let's put it all together so we never have to worry about doing this over and over again. Now the last thing that we're going to do is set up this last skill that brings it all together, which is the whole draft loop. Now once this is set up to trigger all that we did, all we have to type in is run the full pipeline. So this is the full skill instruction
and we're gonna copy this and create this skill. Now my suggestion is creating a co work project called draft loop to have this run so it knows the instructions that you want and it knows exactly what you want to do. So as you can see, I already have mine set up, but if we was to make it from scratch, we'll hit new project. We'll go start from scratch,
draft loop,
have that up top, and then you're gonna paste these instructions.
Now, I'm gonna give you the instructions inside of Notion, but what I want you to do is reverse engineer it so it can customize it to your brand and your content and all the skills that you just created. And what you're going to put into these files, let's say you have a logo, let's say you have your AI character,
let's say you have the certain type of carousels that you want it to look like, you're gonna put all of those files right in here And then memory is on and hit create. So anytime you have a transcript, you're gonna put it right here. And then you say,
can you run the full content pipeline?
Hit enter and it's gonna start. So once I add my prompt, it's going to ask me my call to action.
It's gonna go through my content audit.
So
it figured out the tweets from it. It figured out the threads from it.
The LinkedIn post just the topic wise because this is just the audit. It hasn't written anything out just yet.
But it you can see that it's creating everything. Right? And for the sake of this video, I'm just gonna say yes. But normally I would comb through it and kind of make tweaks for however I want it to be.
So now that I say yes, it's gonna start working. And with co work, it shows you the whole progress.
So it already did the content audit,
and now it's writing all the written content. It's gonna do the visuals. It's gonna do the video,
and then do the carousel.
And now you can see it's starting to make the carousels,
all the images with the text that we already approved.
Here is the character
story that we made. I had an idea. I sat on it. I thought I had more time. Ideas come from God. If you don't execute, it goes to somebody else. They may not do it as well as you can. Act on what was given to you. And as you can see, it created my talking head video right here. And hey, Jen, if there's a part you're not sure is gonna work, that's probably gonna work. Hands down.
And the reason is simple.
We overthink.
Your first instinct was fine.
If you thought, I think this could work, but I'm not sure,
post it. It'll probably work. And it saved all the written content, the images and the videos inside of my Google Drive. Now, this is where AI has truly become a content machine by you just giving it one thing and it creates everything else. Now, Heigen isn't completely required to run draft loop. Some people don't feel comfortable cloning themselves, but I wanted to show you the process. If you don't want to add that, you can remove it in your instructions.
And that is my complete content system called Draft Loop. I'm gonna give you the Notion page that's gonna be in the description.
You do need a Higgs field subscription to run it and a HeyGen subscription to run it, but it's all inside of Claude once you have it all connected. And if you want to learn more about Claude Cowork and building out your whole marketing team, I got that right here.