§ 01 · The Hook
The bait, then the rug-pull.
Anthropic dropped 31 pre-built workflows for small business owners into a single Claude Cowork plugin — and in the first week alone it crossed a million installs. This is a ground-up walkthrough: what skills and plugins actually are, how to install the pack in under two minutes, and what it looks like when you hand it a real hiring packet and a real vendor contract.
Where the time goes.
00:00 – 00:43
01 · What the plugin is
Presenter opens on the Anthropic small business landing page, names the 31-skill count, and lists key use cases.
00:43 – 00:57
02 · What we will cover
Road-map: explain skills vs plugins, install the pack, tour skills, demo two workflows end-to-end.
00:57 – 01:53
03 · Skills and plugins explained
Visual diagram: a skill has name + description + instructions + connectors. A plugin is a bundle of skills sharing the same connector pool.
01:53 – 02:25
04 · Lives in Cowork, not the browser
Claude Cowork is the desktop app workspace mode, not claude.ai in a browser. Download at claude.ai/download.
02:25 – 03:32
05 · Installing the plugin
Customize tab > Browse Plugins > search small business > install. Plugin appears in sidebar immediately.
03:32 – 04:09
06 · The 12 native connectors
QuickBooks, PayPal, HubSpot, DocuSign, PandaDoc, Gmail, Google Calendar, Google Drive, Outlook, Microsoft 365, Canva. Most small businesses already pay for half.
04:09 – 04:58
07 · Zapier MCP for any other app
If a needed app is missing from the native list, Zapier MCP covers roughly 50x more connectors.
04:58 – 05:20
08 · Approval gates on money and customer actions
Every step touching payments or customer interactions requires explicit user approval before executing.
05:20 – 06:48
09 · Three skill buckets: Finance, Marketing, Admin
Finance/Ops: payroll, invoice chaser, tax prep. Marketing: campaign runner, lead triage, content strategist. Admin: contract review, job post builder, business pulse.
06:48 – 15:20
10 · Demo 1: Job Post Builder
Trigger with /job-post-builder. Structured intake form. Claude plans five steps, pulls live data from Indeed and Monster, produces job post + interview guide + offer letter in roughly four minutes.
15:20 – 16:01
11 · Model selection: Opus vs Sonnet vs Haiku
Opus 4.7 for complex reasoning. Sonnet 4.6 balanced. Haiku for simple fast tasks. Explicit cost-vs-capability tradeoff.
16:01 – 18:00
12 · Demo 2: Contract Reviewer
Upload vendor MSA. Intake form asks deadline, focus areas, deal size. Claude flags 6 red items: auto-renewal clause, missing IP ownership, unlimited liability exposure.
18:00 – 18:30
13 · Customizing skills for your process
Any skill can be customized by describing your existing process in plain English inside the Edit panel.
18:30 – 20:29
14 · What this replaces and what it does not
Replaces: hours of tab-clicking, guesswork admin, invisible work. Does not replace: accountants at year-end, lawyers on big deals, judgment calls. Goal is profit-per-employee leverage. Closes with dual CTA.
Visual structure at a glance.
Named ideas worth stealing.
00:57
concept
Skill vs Plugin Distinction
- Skill = one workflow (name + description + instructions + connectors)
- Plugin = bundle of skills sharing one connector pool
The fundamental mental model for understanding how Claude Cowork plugins are structured.
Steal for Any explainer about AI agent tooling or MCP server organization
05:20
list
Three Skill Buckets
- Finance and Operations (payroll, invoices, tax)
- Sales and Marketing (campaigns, lead triage, content calendar)
- Admin (contracts, hiring, weekly pulse)
How the 31 skills are organized, mapping to three roles a small business would otherwise hire.
Steal for SaaS landing page feature organization or service package positioning
16:01
model
Model Selection Ladder
- Opus 4.7: highest reasoning, highest cost
- Sonnet 4.6: balanced for most workflows
- Haiku: fastest and cheapest for simple repetitive tasks
A practical decision rule for matching Claude model to task complexity and cost tolerance.
Steal for Any LLM cost-optimization content or API pricing explainer
Lines you could clip.
01:32
"A plugin is just a bundle of skills that share the same connector pool."
05:16
"Nothing is going to fire automatically — every step that touches money or customers needs your approval first."
15:09
"This is quite literally a junior employee's afternoon, all done in about four minutes."
18:56
"It replaces the hours of clicking through tabs, the decisions you're guessing at because checking would eat the whole evening, the work that nobody sees until it breaks."
Things they pointed at.
How they asked for the click.
19:50
product
"If you are looking to implement any things like this into your business and you're looking for us to help you, then go ahead and book in a call down below in the description."
Soft two-path CTA: book a call (done-for-you consulting via reprisesai.com) or join the Skool community (self-directed).
Word for word.
HOOK opening / re-engagementCTA the pitch metaphor analogy
00:00HOOKAnd Throbbing just released a brand new small business plugin with 31 skills built specifically for small business owners. And after testing it, I think this is one of the clearest examples yet of where Claude is going. Now this is not just another chatbot feature.
00:12HOOKIt's a full plugin pack inside of Claude Cowork that can help you write job posts, review contracts, chase any invoices, clean up your CRM, plan campaigns, even summarizing your business and working across tools like QuickBooks or PayPal, HubSpot, Gmail, Canva, you name it.
00:28HOOKSo in this video, I'm going to be breaking down what the plug in actually is, explaining what skills are, and showing you what is inside the pack, and then we'll be demoing some of the most useful workflows end to end so you can see exactly how this can be working inside your business. And if you've never used Claude Coleric before, if you've never installed a plugin, and if you have no idea what a skill is, don't worry.
00:49HOOKI'm going to walk you through this from the ground up, how to install it, how the skills work, what they can actually do, and where you still need a human in the loop. So So before I actually get into showing you the skills, you need to first understand two different things, skills and plugins. So this entire update, it dropped just a couple of weeks ago.
01:06Anthropic, they published the launch announcement in a full solutions page. Both will be linked in the description if you want to read the official version. But what I'm gonna be walking you through here is the practical install plus a tour of what's actually inside.
01:18So with Skill, this is just one workflow. So it has a name, it has a short description of what it does, it has the instructions that Claude follows to actually go about doing it. And it also has a list of the applications that it needs to be processing
01:32and executing. And the applications that it actually needs, these are called connectors. Now on the other side of things, a plugin, this is just going to be a bundle of skills that share the same connector pool.
01:42So the small business plugin, for example, this is just one of those different bundles. And there's about 31 skills inside of this specific bundle. They're all wired into the same 12 applications.
01:53And just a quick note on things, this plugin, it specifically lives inside of Cowork, not the regular Clawd chat on the browser web where you might normally be using this. In Cowork, it's just the workspace mode inside of the Clawd desktop application where you can install plugins just like this one, and you can run multi step workflows, which is awesome.
02:11And again, it's just a desktop only thing, so you can't just come on to the browser and just search up claw.ai. You have to have the application downloaded on your desktop. If you don't have that already installed, make sure to just go to claw.ai/download.
02:24You'll be able to set it up there. Now to actually get started downloading these plugins, first, just go into customize inside of the co work tab. Of course, there's three different tabs.
02:32We have the chat, co work, and then we have Claude Code. Today, just focusing on co work. Make sure to check out my other videos or join my community if you're interested in seeing how Claude Code works, all that good stuff.
02:42Anyways, just go inside of customize. You can see I already have some personal plugins installed, but we are going to be focusing on the browse plugins inside of here, from which we can just type up small business. And you'll see it already populates, and you get a brief description,
02:56and you can click on all the other skills that are inside of this. So we have the connectors, so things like your applications, QuickBooks, Google Drive, we have Slack, and then we have all the different skills.
03:06So we can click on each one, and we can find a brief description on what each one is going responsible for doing. Now this plug in alone, it already crossed over a million installs in just the first week, which kinda tells you like what kind of pickup this thing has and the leverage that it actually generates.
03:22But from here, it'll just simply wants to press install. Once you install it, you click on manage, and that's it. So the skills, they're now going to be inside of your sidebar.
03:30You can see it populates right here. And the native connectors, these are just going to cover your accounting with QuickBooks, and then payments with PayPal,
03:39and, you know, your CRM with HubSpot, or whatever CRM you're using. You can have contracts with DocuSign, PandaDoc, your inbox and calendar, and files with Google Workspace,
03:50or even Outlook, Microsoft three six five, and even design with Canva. Now most small businesses, they're already likely paying for about half of these things. And if you do ever have an application that you are using inside of your business, or you want to be utilizing,
04:02and it is not on this native list right here, or inside of Claude. How you actually determine that is if you just go to the connectors, browse connectors, you can see all the different applications
04:13that they have and all the different plugins as well. But if there's nothing that you can find, maybe hypothetically if Slack or maybe Microsoft Teams is not on here, what you can be using is something like Zapier. Zapier offers an MCP
04:27where they offer probably 10 times the amount, maybe even more, 50 times the amount of applications that Claude has. So for example, if we do not have Slack or Teams on Claude, which I believe they do have both, in that case, you could be going to Zapier MCP,
04:43connecting that to Claude, and you will be able to access all the applications that you are currently using inside of your stack. So I have another video on how to connect Dapier MCP to Claude, you can literally connect any business application that you are using. Make sure to check that out if you are interested and you find it helpful.
04:58Anyways, going back into our plugin, we can even check out some of the skills. And I do wanna mention that with all of this, the way that Anthropic actually built this, every step that's going to be touching money or handling any customers and interacting with them, it's going to need your approval before it actually runs.
05:14So nothing is going to fire automatically in that case, which is actually a more practical and safer approach. So like I mentioned, there's about 31 different skills.
05:23So they're going to be grouped roughly into about three different buckets. So there's finance and operations, and then there's sales, marketing, and admin.
05:31Now on the finance side of things, we have different skills, like we have the plan payroll. This is for cash and any payroll forecast. And then just above, we have the invoice chaser.
05:41This is going to be obviously for any overdue payments. Down on the bottom, we have the tax prep, we have the tax season organizer as well, just for all the receipts that your accountant actually asks for. So feel free to navigate and browse through all of these, but they're pretty in-depth, they provide a lot of context and a lot of information about how these processes
06:00typically are ran. Now on the marketing side, you've got campaign runner. This is going to be helping you run your social media campaign.
06:07Above that, we even have the lead triage. So this is just for sorting any of your inbound leads that you are receiving. Above that, we have the content strategist.
06:16So this content strategist, this is going to be helping just organize and assign your content calendar accordingly. Moving into the admin side, we have the contract review. Obviously, just reviewing any contracts that you are receiving.
06:30Below that, we have the job post builder. This is going to just help you write job posts and any offer letters alongside it. And then lastly, we have a business pulse.
06:37So this is just going to pull everything into one Monday morning view for you. That's just a small flavor of what is actually in there, and just to set the expectations, I'm not gonna walk you through all 31 in this video. That would just be a four hour video alone that nobody's going to be finishing.
06:52What I'm gonna do is I'm gonna run through just about two of them in-depth, the ones that I think are going to be the easiest places to start so that you actually know how this works. And the rest, you can browse the same way that I just did. In the descriptions inside each tile, they tell you just exactly what each one's going to be doing.
07:08So just click on one. You go inside of all of this. You'll also be able to customize all of them if you would like.
07:13And of course, you could change each one and add any company contacts or adjust them so it's going to be a little bit more applicable to you and your business specifically and your language, anything like that. But we'll get into all of that stuff in a little bit.
07:25Now before we do jump into the next piece, which is going to be the demos, I wanted to mention that on June 3 at 7PM eastern, I'm doing a free live webinar, and basically what I'm gonna do is I'm just gonna walk you through the four AI agency offers that are actually working and selling right now, that either my AI agency or my students that I'm teaching are actively selling, and the whole point of this session is you watch it, you figure out which one of these four fits you, and then you go land your first client with these offers.
07:50So it's completely free. It'll be live. I'm not recording it, so if you don't show up, you will be missing it.
07:56And if you do show up live, I'm going to be giving this thing that I just made called the AI offer selection scorecard. Basically, how I would be picking the right offer if I was starting scratch today. So link will be down below in the description.
08:06Click it, grab your spot, and I will see you on June 3. Let's get back into the demos. Alrighty.
08:11So first skill, this is going to be the job post builder. Now I picked this one to just go first on purpose because it's the easiest possible place to be starting. You'll get three real usable documents out of it without connecting a single tool.
08:22Now just a quick look before I run it, every skill, it has a little detail page just like this. So what it actually does, when it was updated, and how you actually trigger it. So in this description specifically, it says it just builds an end to end hiring packet, and right here it just tells you how to fire it, which is going to be a slash command.
08:41And if you the honest line at the bottom of the description, it does not screen or rank applicants. It just writes your hiring documents. It doesn't pick your people for you.
08:50I always like seeing a tool tell you what it will not do. But anyway, so here's what the skill is actually going to give you. You first just tell it about a role that you're actually going to be hiring for, you know, number one or phase one, understanding the role, and then it's going to produce three different documents.
09:04HOOKIt's gonna give you a job post, an interview guide with real scoring rubrics, and an offer letter. So if you think about who normally is going to be doing that, you read it yourself at night, or you pay a recruiter a few $100.
09:15This does all three in just one go. That's the pitch. Let me go ahead and run this off.
09:18I'm going to back out of this customized section, and we're just going to go in this regular co work tab right here. Now from here, we're gonna just do a slash command. This is how you're going to be triggering and calling all of your skills, you can see it's already going to populate.
09:30So job post builder, and it gives you the description that we just walked you through. So let's press tab, and I'm honestly not even going to type anything. I just wanna show you what you're going to be getting, what it'll do when you actually just start giving it this specific skill.
09:42So right off the bat, it's going to make it extremely simple for us to actually provide all the information. So it just gave us a simple form. What is the role title?
09:51What team or function is this for? And who will they report to? What three to five things will this person own day to day?
09:56What are the must have qualifications? Any nice to haves? Where is the role based compensation?
10:01How is your interview process structured? How would you like the offer letter delivered? Do you have an existing job post, interview guide, or anything you can use as a reference or an anchor?
10:09And then I believe just some notes down at the bottom. Alright. So I went ahead and I started filling this out, and I actually left a few blank.
10:16That's just to show that you do not need to always have this very linear specific pattern. It doesn't always have to be perfect. So what is the role title?
10:23Operations coordinator. What team or function is this for? Just operations, biz ops, reports directly to the founder or the operations lead.
10:30Here are some of the things that they do day to day. Here are some of the must have qualifications, where the role is going to be based.
10:35I left the compensation range empty, and how is the interview process structured? Use a sensible default, and then just give me the Word documents.
10:42So I'm going to click on continue, and we'll see what this actually spits back out to us. So this is the most important part that I want you to be seeing, is that it's it's going to create us a plan. So right now, it's going to associate and, well, first, find the tools that it needs to associate with.
10:56So if we actually open this up, we can see specifically what it is doing inside of each one. So it's going to do some web searches and finding all of the different results that we are
11:05creating or giving it. It's going to find other examples from online, so different operation coordinators finding, you know, how much this position usually is hiring for, what the average rate is.
11:16But the most important thing is it is going to be planning for us. So it actually wrote everything out in about five different steps. So research comparable operations coordinator postings,
11:25then write the job post, and then draft the interview guide, plus a scoring rubric. It's just gonna give me this in the doc x like I asked for it. Assemble the offer letter template, and then verify the final hiring packet.
11:36So we can click on the working folder. So this is actually some markdown files that we already have inside of our skills. So I can show you this in just a little bit, but if we actually click on any one of them, it's just going to be a simple text file that you can read in plain English.
11:51So we'll actually have to okay. There we go. So here's some of the gotchas.
11:55This is normally what the file should look like if we can looks like we can't open the markdown right now. But, anyways, if we go back into the preview, it's a little bit buggy on the web app, but typically, if you're gonna use this inside of an IDE, like anti gravity, or if you just show it inside of your folder and open it up there, you'll be able to see, like, what the files actually look like.
12:15But looks like there's some bugs here. But when you're actually going through this yourself, you'll be able to read all of this stuff and what each file is going to be containing. So obviously, this is gonna be the job post structure.
12:24Then down at the bottom, we can see all the context. So all the things that it's actually doing, all the skills that it's going to be utilizing. So inside of here, here's all of the different web searches that it actually ran through.
12:34We'd also go inside and see what else it was doing. So what skills was it using? There's a doc x skill that it was calling, so how to actually create Google Docs.
12:44Job post builder. So, of course, this is just going to be, like, the overarching skill that we were just talking about.
12:50Now while this is finishing up, you can also go inside and change any of the information. I briefly mentioned it earlier. So if you go back into customize, we can click on our plugins.
12:59And if there's any specific skills that you want to be changing, well, then you just simply go inside each one. So if we go into just do a random one, price check.
13:08You can go into the edit section, and you can customize it with Claude. In which case, you will just type out well, it's actually gonna give you a templated draft in which it says customize the price check skill of the small plug in for me based on my company.
13:21In which case, you can just go on and on and on about what you want changed, what language or what structure you would like it to follow, how you want it to go about the process. For example, if you guys already have a current process that you are employing for your team and you want it to just be automated, this is exactly how you go about it.
13:39You just speak with the AI, type out in plain English, and you just have to direct it like you would be directing a employee. Alright. So we're now just getting our results back.
13:47We can see here it has everything to build up with three docs. Let me go ahead and start building it out. This is where it was finishing up its research, taking that information,
13:55then moving that into the next stage. So what you're looking at right here, this is the fifth and final step. I believe it was only five steps, but anyways, we can click on any one of these.
14:04So here's the operations coordinator job post. We can go through this if we want to change the format. If we want to change
14:11the maybe font, for example, or the sizing, then we can absolutely do so. We could just either take this and put it into Google Drive ourselves, or you can just provide in the input and just say, I want you to change the font to sans serif.
14:25We could also open up the operations coordinator interview guide, so what you give to your team on how to actually interview these guys properly. And also here is the offer letter. So everything looks good to go.
14:36I mean, is exactly what we would need. So the best thing about this is it was really researching the web. You'll see it pull from different things like, for example, it was pulling from Indeed and Monster and all these other websites out there.
14:48So the bottom line is this is going to be grounded in real market data. None of this is just going to be hypothetical or inventive. Now something like this, this can literally be a junior employee's afternoon
15:00in about a minute, sixty seconds. Look how quick that was done. Now the most important piece that I want to mention is that this is quite literally a junior employee's afternoon,
15:09all done in about, what did that take, maybe four minutes to draft up this entire thing to go through, do real validated market research, all done in just a few minutes.
15:20Now we're gonna move on to the second skill, and we're just gonna create a brand new task for this. It's gonna be completely separate from the last one. This is gonna be a contract reviewer.
15:29So let's say a vendor's going to be sending you a contract Friday at 5PM every single week. So you sign it typically on Monday because you didn't have time to read it, and then six months later, you're probably realizing that you missed the auto renewal clause that just locked you in for two more years.
15:44So I've got a vendor services contract right here that I need to review. And instead of actually having to manually review it, we can just go ahead and type in to Claude. I've got a vendor services contract right here that I need to review.
15:56And what I can do from that is just find the review contract. We'll run this off.
16:02And by the way, I'm using Opus 4.7 for context. That is the strongest and most powerful model. Actually, one of the best models in the world right now, especially for coding and different things like reasoning.
16:11But a lot of the times, you are not going to have to use Opus 4.7. It's very expensive, and it does take a little bit longer. So in that case, you can be using something like Sonnet, Sonnet 4.6, or anything else.
16:21Or even at times, can be using Haiku, which is gonna be a lot faster and a lot cheaper. It's just not as smart. It's not as great as reasoning.
16:28So for very simple tasks, you will want to be switching from Opus 4.7 to those lower tier models. Now you can see it's going to do the same thing as before.
16:36It's going to prompt me with a few different questions, like when do you need this finalized? Any areas that you want me to focus on? So I'm just gonna put in some random information.
16:43I'm gonna say maybe about, like, this date. Any areas you want me to focus on? I'm maybe select all of them.
16:50And roughly how big is this deal, and we'll say a 100 k to 500 k per year. And we will go ahead and click on continue. So once we provide that information, a little bit later, it's going to be running through all these different commands.
17:01Obviously, it's going to make our plan first, identifying the red flag, running the clause by clause analysis, identifying the missing clauses, and then building red line summary documents, verifying the doc x renders cleanly.
17:14Here's the working folder, so it's going to generate the master service agreement. So here's the contract review. Bottom line, this is an aggressively vendor favorable template, so giving me its thoughts, its key findings.
17:25After doing further research online, you know, gathering market data, doing some pretty in-depth research all throughout. But here's everything that it's providing.
17:35This is incredibly intricate and definitely very in-depth. So which one is this specifically?
17:41So it looks like we have maybe two contract reviews. But overall, we now have our output. So here's the six red items.
17:47So it did flag several different things. Three critical clauses missing entirely, suggested play given the deadline that I had provided to it, and, yeah, it looks like that's everything. So from here, I can make any tweaks that I would like.
17:58I can have it even draft up a revision or a response to send back to the person that we actually received this from, and make it as simple as possible for us to finish this process.
18:10Now again, if there's anything that you do not like about this, or if you want it to be aligned with how your team normally does this manually, what's going to be best is just having your team provide exactly how you guys go about this process and different things that you would like to see added. So again, you literally just have to be talking to Claude just like you would be talking to another employee that you had just brought on.
18:30So what I just walked you through is two of the 31 skills. The full pack, it covers finance, marketing, sales, follow-up, hiring contractors, customer service, and even weekly recaps.
18:40And that is most of the work that you would otherwise hire a bookkeeper, a marketing coordinator, even a recruiter, and a part time operations person to do all of that. And it's already paid for if you have a Claude Pro or Max plan. And the part that I have to be straight with you about is that this doesn't replace your accountants
18:56or any other person at the end of the year. It doesn't replace your lawyer when the deal is actually big. It doesn't replace the judgment call on whether to take a client.
19:05It replaces the busy work in between all of that. So the hours of clicking through tabs, the decisions that you're guessing at because checking would just eat the whole evening, the work that nobody sees until it breaks. That is where this is .
19:17So it is meant to allow your team to focus on more revenue generating activities, putting them to focus and work on the tasks that really matters, that really moves the needle inside of a business. So for the most part, we have been implementing different systems. We've been consulting to businesses for about three years now, and we've never once replaced a team.
19:37CTAWe've never once, more specifically, replaced an employee. We always allow them to just focus on more revenue generating work, allowing the teams to really increase their profits, drive more leverage, increase their bottom line, increase the profit per employee.
19:52CTAThat is what happens here, and if you are looking to implement any things like this into your business, and you're looking for us to help you, then go ahead and book in a call down below in the description. We can see if it'd be a right fit. But with that being said, if you're looking to do all this yourself, and you're looking for a more hands on approach, more guidance, and unlimited support, then make sure to check out our private school community.
20:12CTAAlso, sign up for our free AI newsletter for more AI strategies, and different things, and different news every single week. But with that being said, I hope you guys found some value within this video. Drop a comment what you guys are gonna be using this for.
20:25CTAI read every single comment. But thank you guys for watching, and I'll see you in the next video.
— full transcript
§ 05 · For Joe
Workflow automation that earns trust by asking permission.
WHAT TO LEARN
The most durable AI automations stay in your chain of command — every step that touches money or a customer waits for your approval before it fires.
- A skill is one workflow, a plugin is a bundle sharing one connector pool — understanding the structure helps you build and debug faster.
- Most small businesses already pay for the apps on the native connector list; the activation cost is installing a plugin, not buying new software.
- Leaving form fields blank does not break multi-step AI workflows; good skill design handles missing inputs by applying sensible defaults or pausing to clarify.
- Grounding outputs in live market data (Indeed, Monster, comparable postings) is what separates a useful job post from a generic template.
- A contract review that flags auto-renewal clauses and missing IP ownership language in four minutes is not replacing a lawyer — it is replacing the Monday morning where you sign something you did not fully read.
- Matching the model to the task (Opus for reasoning-heavy work, Haiku for simple repetitive tasks) is a cost discipline that compounds over thousands of runs.
- Skills customized to your specific process outperform default skills because the instructions are grounded in how your team already works.
- Honest scoping is a feature, not a disclaimer: a tool that tells you what it will not do is one you can actually trust for the things it will.
