$214
in a single day just twenty nine days after starting his one person AI business.
That is how much money I just helped my 50 year old brother make on YouTube using Claude Coat. And get this, he is technologically
challenged. He's been working in the trades for thirty years, plus he's also a realtor on the side, and he spends maybe fifteen to thirty minutes a day on his one person business. Now most people would say that there's no way that a guy like that could pull these kind of numbers, and honestly, a year ago, I would have agreed with him. But here's the thing. He is not special. He just had access to the same exact playbook that I'm about to walk you through. The one that I use myself and the one that I share with people in my community who are also crushing it. So in this video, I'm gonna be breaking down exactly how we did it, the framework, the Claude code workflow that does most of the heavy lifting, the contrarian move that flipped everything, and the moment that we realized that this thing was actually going to print money. Now, by the way, my brother started a very specific type of one person business, but this actually works for just about any type of side hustle or one person business out there. And you'll see what I mean here in a moment. So whether you're trying to do some sort of SaaS, do affiliate marketing, sell digital products, an agency, coaching, etcetera, this is going to be very useful for you. So if you appreciate me making this type of content and you want me to make more of it in the future, let me know by gently tapping that like button, and let's jump into it right now. Okay. So first of all, let's go over Zach's backstory because I think it's important I give you some context here. Zach is my brother. He's in his fifties. He's been working the trades for thirty years and he's owned his own business for over twenty years. And he's also a realtor on the side and he has an amazing social life too. So he's a very busy guy. And Zach is not a tech guy. Right? And I love him. Don't get me wrong. He's hands on. He's a get it done type of person. But when it comes computers or phones or that kind of thing, not really his thing. Cameras, forget about it. Editing software, forget about it. Setting up lighting or a set or anything involving setting up some sort of YouTube channel or making content or anything like that, not a natural at all. Okay? But he wanted more. He And had this entrepreneurial itch, right? It's the same one that a lot of you watching this right now have where you know you can do more than just trade hours for dollars. Because yes, he did have a business, right? It was a trades business, but at the end of the day, he was just trading hours for dollars, right? He wasn't able to build something that can make money without him. And he wanted leverage. Right? He wanted income that didn't depend on him being on a job site or showing up to a closing. And he wanted to build something that ran in the background while he was doing his actual life. And he also wanted to build something that didn't require him to have to actually use his physical body. And so he came to me and he's like, hey bro, what do you think I should do? And I told him to do this one person business model. Now here's the part where most people leave out. Right? Zach had already tried a bunch of online side hustles before. Right? He thought about doing a bunch of different stuff. He'd even watched a bunch of different videos. He'd given some of them a try, but nothing really worked for him. Right? So when he sat down with me, he was already a little bit burnt out. Right? He was a little bit jaded. And let me tell you what he said to me word for word. Do you really think this is gonna work for me? Because he was skeptical. He did not think it was gonna work for me. If you ever ask yourself the exact same question, you're not alone. Almost every single person that I've ever coached has asked me that at some point. They almost all have impostor syndrome or they have low confidence or they're just scared that it's not gonna work for whatever reason. Now he was technologically challenged. He was in his fifties. He already tried a bunch of things that didn't work, and he was busy. Right? And he just did not think he had what it took. Now you might be thinking, well, yeah, Shane, he probably didn't have what it took. No. The problem wasn't Zach. The problem is that every single one of those failed side hustles had one thing in common, and that was there was no proven system underneath them, and that's the difference. So I told Zach the same thing that I'm about to tell you. When you have the right system, right, the right method does the heavy lifting, not the person. And I would know because I've worked with hundreds of clients at this point. We have we have over a thousand people in our community. People from every background you can imagine. Tech people, trades people, stay at home moms, career switchers, 6 figure w two employees, broke 22 year olds with no skills, all of them. And the one win that they all have in common is they're using a proven playbook. And the ones who fail are the ones that are out there doing it on their own guessing at every turn. And that's why I knew Zach could do this, right? Not because he was special, not because he had some magical advantage, but because the method I was about to give him had been tested hundreds of times. And it works whether you're 22 or 52. And there's really one part of the method that really trips people up a lot of the time and this is where Claude Code comes in. So the hardest part of building any one person AI business is traffic, aka distribution. Right? If you have traffic, if you have distribution,
the business basically takes care of itself. You can have not that good product market fit. You can be in a super saturated market. But if you have traffic, you're gonna have a successful business. It's just that simple. And the absolute best form of traffic right now is of course social media. And the best platform to be on when it comes to social media is YouTube. Now, by the way, if you want to do personal brand and you know, use other social media platforms, what we recommend you do is you use YouTube as your mother platform and then you syndicate the content to other platforms. We'll talk about that a little bit later on. And what you can do is you can literally just do whatever one person business that you were gonna do anyways, and then you can use YouTube
to almost be like a video diary.
Right? You can build in public. You can use YouTube to be a video diary, then you promote your business on there. And this is without a doubt the easiest, quickest, fastest,
and most affordable method of actually getting clients and actually promoting your business. And so the hardest part of building a YouTube channel that actually makes money isn't editing, it isn't filming, it's not even being good on camera, it's picking the right niche. And I've seen people mess up on this just so many times. Like 90% of beginners mess up on this. They pick a niche that they think they want, then a year later they're sitting on a dead channel with 47 views per video and no money to show for it and it's just absolutely brutal. So what I did for Zach and what I'm about to show you right now is I used Claude with a custom skill that I built that's literally trained on the data of what works on YouTube. Right? So we basically did this with Zach. It talks back and forth with you. It asks you a few questions. You answer the questions, and then look at this. Within seconds, Claude code is giving me real niche options based on what people actually search for and what makes money and what aligns with a person's background. So it's not guessing,
it's not vibing, it's literally pulling data from thousands of channels and what works. And in Zach's case, the niche that we landed on was helping young people and career switchers pick the right blue collar career and actually transition into it. And this is what made it possible for a 50 year old technologically challenged trades guy to pick the right niche in the very first try. And I'm gonna be giving away this exact Claude code skill completely free at my life training this week, which leads me to a quick break. Alright, quick break. This week, I'm doing a one time only workshop where I talk about how to finally make money from youtube.com in 2026.
And you can check it out down in the description and the pinned comment below. At this workshop, I'm gonna be giving away the Niche Validator Pro completely free. And it's been trained on thousands of hours of my teaching, coaching sessions, and more, so you don't have to spend years to pick a profitable niche. You can do it in a matter of minutes. Heck, it's even possible to do it in seconds sometimes. And I'm gonna be giving this away at the workshop. So make sure you click the link in the description and then show up to the workshop. And the best way to do that is to make sure you add it to your calendar once you've signed up for it. So you basically just click add this to your calendar once on the thank you page after you've registered. And it'll show up as either Google, Apple, or Outlook calendar, whatever calendar you have, so you can make sure you won't miss the chance to grab the Niche Validator Pro completely free. And you'll also be able to ask me questions live. So I look forward to meeting you. Can't wait to see you there. I'm gonna be showing you this new opportunity. It's completely free and it's amazing whether you basically want to use it to get a better job, use it to network, use it to make some passive income, start a side hustle, make a full time income, or even start a full on business.
It works incredibly well with all of those and it's completely free. So make sure you click the link in the description and then show up to the workshop. And now back to your regularly scheduled content.
Now, alright. So let me break down the framework and I call this the hybrid personal brand method. Right? And it's the same framework that Zach used. It's the same one that all of my clients use and it's the same one that I'm about to walk you through step by step. So step one is to pick the right niche.
Not just one you like, one where there's actual money. And this is the part that most people fail at. Right? They either go too far on the passion side and they like try to do some kind of video game niche or something like that, which has a ninety nine point nine nine nine nine nine percent failure rate, or they go too far on the money side and they just do something that's way too boring for them and they just never have any motivation to do it. Okay. And this is the part that Claude code helps the most with and it's like magic. I can't tell you how many people have said that this is the most insanely
amazing AI they've ever used. We've literally gotten like hundreds of comments from people talking about how good this is. So step two is to find proven video ideas. Right? So the video ideas are kinda like the building blocks of the niche. Right? So if your niche is your body, then the video ideas are like the cells that make up your body. Now a quick analogy I love is you don't start a restaurant by inventing a brand new cuisine that no one has ever heard of. You pick a cuisine where people already want it, and then you just make a better version of that cuisine. And that is how proven video ideas work. Right? You're not reinventing anything. You're executing on demand that's already there. Now step three is to make content. And you really don't wanna overthink it. Don't try to be perfect. Just make videos on those proven ideas using a consistent format. And of course, you can use AI to help you do a lot of the heavy lifting there as well. That's something I'll be talking about in this video as well as going deeper on that the workshop as well. So step four is to let the audience tell you what they want. Both what they want in terms of content that you make in the future, but also what they want in terms of what they want to actually buy. Right? AKA monetization.
So that one is huge, and we'll get into that here in a Now there's also a framework called Ikigai that you might have heard of. It's the intersection of four things, which is what the world wants, what you're good at, what you enjoy doing, and what you can actually get paid for. And the sweet spot is where all four overlap. And for Zach, the intersection of those four lit up like a Christmas tree. He spent thirty years in the trades. That's what he was good at. He loves helping people break into the trades because these days it's hard to get a job, so that's what the world wants. And he genuinely enjoys it because he likes helping other people and mentoring people. So the niche we landed on was helping young people and career switchers pick the right blue collar career and actually transition into it. And it is a hot niche. Right? It's underserved, it's monetizable,
and it fits Zach perfectly. But picking the niche was just the first step and the real magic came next. Now here's where most people are gonna disagree with me, and honestly,
I don't care. Okay? Because when Zach got started, we didn't try to monetize anything at first. Now this isn't what we do with all clients. With a lot of clients, they already have an idea for what they wanna monetize or in many cases, they literally already have a product or a service. And so we build the YouTube channel to promote that product or service. But in Zach's particular case, he didn't really know what he wanted to sell and he was honestly very very busy. Right? He didn't even have four hours a week to work on his channels. He just had like one or two hours. In Zach's particular case, the wrong way to do it would have been to build the offer first. And the right way to do it is to just make content first and then let the audience tell you what they want. Right? And that is what we did in this particular case. Now, it's not always like that because there's some nuances to who should do which one, but in his particular case, it made way more sense to do it this way. Why? Because Zach is super busy, right? He's got a trades business,
he's got the real estate stuff going on, and he has a really good social life, etcetera, with his wife. And he doesn't have time to spend six months building a course that nobody asked for. So think about it like opening a restaurant. The wrong way is to spend eight months designing a menu, training a kitchen, printing fancy materials before you ever ask anyone in the neighborhood what they actually wanna eat. And the right way is to set up a small stand, see what people line up for, and then scale up the kitchen. That's probably like a much much smarter way to do it. And that's exactly what we did with Zach. And so instead, we just make content. We picked proven video ideas, we made videos on them, and then we waited. Now there is a science to picking the video ideas. This is another Claude skill that we created, and we're also gonna be giving you an opportunity to get that at the live training this week as well. But people started commenting things like, how do I actually break into electrical? Which trades pay the most by year five? Is this course by some random company any good? And this is the magic part because the audience was literally screaming for trade career help. We found a partner, a company called Course Careers, that was already
creating courses about breaking into the trades, and we started promoting them as an affiliate, and the money started flowing. Now we could have built our own course, and we probably would have made even more money than affiliate marketing. But there's a very good chance that we would spend four months making the course, and then it really wouldn't work. Right? But we didn't have to because the demand was already proven and there was already a product that fit it. Now as a quick side note, if you ever are planning on making your own product, this rule still applies. Always make sure that you sell the product first before you actually make it. And you might be thinking, oh, well, Shane, I can't do that. Yes, you can. You can literally sell the product first in almost every single case, whether it's a service, a course, coaching, all kinds of different things. You can sell the product first before you actually build it. And that's probably a topic for another video, but that is what you can do and it's really what you should do in most cases. By And way, if the product doesn't work out for whatever reason or people don't get results, can just refund them. It's no big deal. Alright. So now let me walk you through the numbers because they are absolutely wild. So day one, starting from absolute zero, we uploaded his first ever video. By day 19, he got a thousand subscribers and four thousand watch hours. By day 21, he was monetized on YouTube. And by day 29, he made $214
in a single day just from YouTube AdSense alone. Then by month three, he had a 400 plus dollar day, and his best day ever was $520
in a single day. Plus, he's making affiliate income on top of that. And pretty soon, we are actually gonna do an update video where we actually interview him on all the money that he's made so far. So just to put this in perspective, the average YouTuber who actually makes it to a full time income, it usually takes them about three to four years of posting to get to a full time income. Zach got there in twenty nine days. And keep in mind, most YouTubers don't even have their channels monetized to twenty nine days. Right? They're sitting at zero, and Zach was sitting at $214
a day. Now you might be looking at these numbers and thinking, you know what, Shane? $214
in a single day in twenty nine days, that has to be a fluke. A one off. You got lucky. Nope. By month three, he a had $400 day, and then he had a $520
day. And that was all just from AdSense. He was making lots of money from affiliate marketing as well. And remember, all of this is with maybe fifteen to thirty minutes a day of his actual time investment. Right? So he was only spending about two to three hours a week on the channel because he's a busy guy, like I said. And on top of all of that, he's not somebody who had some massive advantage. He's not tech savvy. He's not really good at making videos, and he's in his fifties. Right? He's obviously not charismatic. He's not like some kind of young charismatic
Beast type figure. Right? He is a 50 year old technologically challenged trades guy pulling these kinds of numbers, working fifteen minutes a day. So let let me just put this in perspective just for a moment. Okay? I am so confident that this one person business model works that I tried it on my own 50 year old technologically challenged brother, used Claude in our systems to do like 90% of the work for him, and made him a full time income in twenty nine days. So if a 50 year old technologically challenged guy who has been swinging hammers for thirty years, runs his own trade business, sells real estate on the side, is super busy, can pull $500 a day with fifteen to thirty minutes of his time per day on YouTube,
what is actually stopping you? Be honest with yourself for a minute because I've heard every excuse in the book. Right? I'm too old. I'm too young. I don't have time. I'm not tech savvy. I don't know what to talk about. Nobody would watch me. I don't have the right charisma. Alright, guys. I'm just gonna play a very quick clip of Zach's very first video that he posted, which took off and got over 800,000 views. And you tell me if he's overly charismatic. Look.
I've been in the trades for twenty nine years now, and there's something that keeps pissing me off.
Everyone out here is talking about the same damn trades. Zach is not overly charismatic. Right? It looked like he was almost an AI. We literally got comments on the video that asked him if he was an AI. And spoiler alert, no, he wasn't. He's not an AI. He just he's just so bad at YouTube with his very first video that it sounded like he was. Right? He was super monotone. Now he's gotten better since then, but honestly everybody's really bad with their first videos and it doesn't matter. It still took off and that is because we found the right ideas and we had the right niche in the first place. Your content does not have to be that good if you find the right niche and the right ideas. If you set yourself up for success from the beginning with the right base, your content does not need to be world class. The only thing that is actually stopping most people is they don't have a proven method. Right? They're guessing. They're winging it. They're following random advice from random YouTubers who don't actually make money themselves. So quick reality check, did you know that boogie two nine eight eight has 4,000,000 YouTube subscribers and only makes about 3 to $4,000 a month from YouTube? And I showed you my numbers. I made about 44,000 in the last year, which gives us $3,724
a month on average. Right. So he made about $44,000
an entire year from YouTube. That is less than the average income for an American. And that's with over 4,000,000 subscribers. Meanwhile, my client Josh with under a 100,000 subscribers made a 185,000
in a single month on YouTube. And we got there by using our methods. So subscribers mean nothing without the right method behind them. And that is the actual barrier, right? It's not your age, it's not your tech skills, It's not your free time. It's the method. It's the system. And the system is what I wanna give you. So here's how we wrap this up. If you want the same exact framework, the same Claude code skill, and the same playbook that Zach is using right now, it's free in the live training that I mentioned earlier. So click the link in the description and the pinned comment below to attend that. And seriously, just click it. Right? The entire framework, the Claude code skill, other amazing AIs on top of that, and a q and a for completely nothing. It's totally free. But if you watch all of this and you're thinking, Shane, I want more than a free training. I'm done messing around. I want personal help, accountability, and a system that's been proven hundreds of times. Then I do have a coaching program for that, and it's called the content growth engine. And we give 99%
of stuff away for free. Right? These videos are amazing. We make the awesome free AIs, and we do the free live trainings as well. And we know that 99% of people are never gonna work with us directly, and that's totally fine. We're totally fine with just giving away way more value than we receive. But there's always that 1% of you out there that are dead serious about growing and making money with a personal brand on YouTube. And these are the people who don't wanna figure it out alone. These are the people who want the shortcut version with direct coaching from me. So for those people, we have CGE. And right now, we're accepting three to five new people into our one on one coaching program. So spots are very limited. We only accept about 18% of people who apply, and typically we work with business owners who wanna grow and make money on YouTube. YouTubers who are getting a lot of views, but they're struggling with monetization.
YouTubers who are crushing it already and they wanna crush it even more, or people who want to treat YouTube and their personal brand and their one person business like a business. Right? People who are very serious about growing and making money on YouTube. So if that sounds like you, and only do this if you're actually serious, go ahead and apply by clicking the second link in the description and the pinned comment below. It'll take you to my calendar to book a call with my team, and we'll have a real conversation about whether it's a fit. No pressure either way. And if it's not a fit, that's totally fine. The free training is still gonna give a ton of value. And if a 50 year old technologically challenged trades guy who works thirty minutes a day can do this, why not you? Now if you wanna see the full breakdown of exactly how we helped my brother, go ahead and click this video right here.