§ 01 · The Hook
The bait, then the rug-pull.
The promise is blunt and the timeline is one week. The host opens with a claim designed to self-select: the information exists, Claude makes execution tractable, but almost no one will actually follow through. What follows is a 41-minute screen-share from someone who built a $25M agency at 21 showing every prompt, every live result, and every real client dashboard.
Where the time goes.
00:00 – 00:41
01 · Hook -- nobody will do this
Cold open promise: 7-day roadmap, $25M track record, decisiveness as the one variable.
00:41 – 01:28
02 · The one real secret
$100 Startup study of 1500 founders -- they all picked a market and started within one week.
01:28 – 04:46
03 · Day 1: Choose your market
Live Claude prompt with 4-criteria rubric. Deep research returns 3 ranked markets; creator picks med spas.
04:46 – 07:03
04 · Pirate gold analogy
Merchant ships vs Silver Fleet -- individual businesses vs franchise networks.
07:03 – 13:52
05 · Day 2: Choose your ship
Franchise targeting prompt live in Claude. Facebook mutual-friends trick. Anytime Fitness story: 1 client became 40+ via word-of-mouth.
13:52 – 19:12
06 · Day 3: Build Pillar 1 -- database reactivation
Every local business has 20K dormant leads. Jane Szukalowski case study: 42 new customers, $40K revenue, zero ad spend in 8 days.
19:12 – 26:37
07 · Day 4: Build Pillar 2 -- reviews and referral automation
Raffle mechanic plus 5-star trigger plus referral follow-up built live. 68 reviews in 30 days example.
26:37 – 30:30
08 · Day 5: Build Pillar 3 -- instant lead nurturing
Golden hour: 5-minute window, 400 percent drop after. 5-message sequence built live in Claude.
30:30 – 36:43
09 · Day 6: Getting clients -- paid ads
Cold outreach is dead. Facebook Ad Library for competitor research. Claude analyzes ad screenshots.
36:43 – 41:47
10 · Day 7: Build a Claude sales trainer
7-step framework loaded into Claude. Drill mode and review mode. Live demo shows framework break detection.
Visual structure at a glance.
Named ideas worth stealing.
03:09
list
4-Criteria Market Filter
- Proof of concept (other agencies making money)
- TAM greater than 10000 locations
- High-ticket services
- Growing market
The rubric fed to the Day 1 Claude deep-research prompt to rank three potential agency niches.
Steal for Any niche selection decision for a service business
07:03
concept
Choose Your Ship
Target franchise owners instead of individual businesses. One referral propagates across the whole non-competing network.
Steal for B2B service businesses choosing between market segments
13:52
list
The Three Pillars
- Database reactivation
- Reviews and referral automation
- Instant lead nurturing
The complete sellable system covering the full local business customer lifecycle.
Steal for Defining a packaged service offer for any local business marketing agency
27:01
concept
The Golden Hour in Sales
Inbound leads are buy-ready for 5 minutes after form submission. Most businesses respond in 42 hours. Instant AI follow-up is the differentiation.
Steal for Any service pitch to local businesses about lead response time
37:56
list
7-Step Sales Framework
- Intro -- establish authority and rapport (1-2 min)
- Discovery -- diagnose current state with black-and-white numbers
Personal framework loaded into Claude as a sales training corpus.
Steal for Building a Claude-powered sales trainer for any service business
Lines you could clip.
00:00
"Anyone can build a one person business in the next seven days using Claude, but almost nobody is gonna do it."
01:36
"It is not connections, intelligence, or money like most people think. It is decisiveness."
27:07
"After five minutes, your chances of getting them to buy drop by over 400 percent."
30:53
"With outreach you are spending hours a day chasing prospects who do not want to talk to you. But with ads you are in front of business owners who are looking to solve the specific problem you solve."
Things they pointed at.
00:41bookThe $100 Startup by Chris Guillebeau
How they asked for the click.
39:45
product
"If you are serious about starting, scaling, or even selling a profitable AI agency with me, the application link is in the description below."
Soft personal CTA pre-framed with an explicit disqualifier. Framed as mutual benefit -- creator wants a portfolio of agencies to sell at a higher multiple.
Word for word.
HOOK opening / re-engagementCTA the pitch analogy story
00:00HOOKAnyone can build a one person business in the next seven days using Claude, but almost nobody's gonna do it. And right now, the AI space is noisier than it's ever been, and there are dozens of businesses that you could start right now. And most people will spend weeks or even months just trying to figure out what they should build.
00:15HOOKSo I'm gonna give you the seven day road map to build my $25,000,000 business from scratch. It took me nine months to get my first $10,000
00:22HOOKmonth, but by the end of day seven, you'll have everything you need to do it in half the time. Each step is designed to take you just a few hours every single day, so you have zero reason to procrastinate or waste any time. So let's get into it.
00:33HOOKThere's only one thing you need to do to build a successful business and it's not connections, intelligence, or money like most people think. It's decisiveness. In a book called The 100 Dollar Startup, the author studied 1,500 people who built full time businesses with only a $100, and he found that all of them had one single thing in common and only one thing.
00:49HOOKThey picked their market and they started within one week of deciding on it. That's it. And that's the mistake that a lot of people make is they overthink the first step and spend months trying to find the perfect market when in reality, no perfect market exist.
01:02HOOKAnd every day they spend researching is another day their competitors are getting ahead and they're wasting time. And I don't want you to spend the next six months or the next twelve months in a research rabbit hole like I did. So on the first day, we're gonna choose the market you're going to serve.
01:16HOOKNow here's the thing, not every market is equal. Some markets enable this business model to print money, but others will waste the next six days of your life or potentially even more. So let me show you how to pick the right market using Claude.
01:27HOOKSo this is the prompt that I've developed that it really does a lot of the heavy lifting for you to be able to do the research to see which markets hit all four criteria I know a marketer niche needs to hit for you to be able to be successful and make a lot of money with a lot less work than you would need for other markets.
01:43Okay? So basically, it's just gonna do a deep dive into three markets for you based off some things based around your situation that you're gonna insert here. Right?
01:51Do you have any experience? Do you have any connections? Stuff like that.
01:54For me, when I first got into this, I had no connections to anyone and I had no experience in anything. I was 21. I was a lifeguard and a security guard prior to that.
02:02I was actually fired from both of those jobs because I didn't really care. But my my point in saying that is if you do have some grade, if you don't, it doesn't matter. So all I'm gonna do here is I'm gonna copy this and paste this into Claude.
02:13And then in addition to that, I'm gonna drag and drop this document right here, which is basically a rubric I created, which is gonna help assist in it, I have right there.
02:23And so if you want this, if you want the doc and you want the rubric, just let me know. DM me on Instagram and I can send it to you. But as far as this is concerned, now all we really need to do is go in here and insert any of this stuff if you have any.
02:35Right? So I'm just gonna say none. Any family friends.
02:38Right? Literally, when I first got into this, I knew somebody who owned restaurant and I had no interest in doing that. So nope.
02:46Right? This is no available budget for initial tools and software. I'm just gonna put $5,000
02:53and then return exactly three markets. Alright. So I'm gonna go ahead and hit enter,
02:58and now we're going to see what it ultimately comes up with. So now it's thinking and it's scouring the web.
03:04Okay. So here we are. It finished its report, and now what we can see is right here,
03:09it's got the three recommendations in the deep research. So if we look at this, these are the four criteria we always wanna follow is proof of concept. All I mean by that is, are there other agencies having a ton of success working with this industry?
03:22Because we don't wanna reinvent the wheel. The last thing you wanna do is try and create something for a market that someone's not making money in. You don't wanna be the pioneer and be the first person to figure out the route to success.
03:32Okay? You're gonna make a lot of mistakes. Think about Myspace.
03:35Myspace was one of the first and they're no longer around anymore. Okay? So proof of concept is one, total adjustable market greater than 10 k, so that just means there's at least 10,000 plus customers.
03:44High ticket, meaning they charge a lot of money, and then a growing market. You don't want to go after a market that is shrinking
03:51and ideally you don't wanna go after a market that's stagnant either. So the first market that it has given us, it looks like is dental offices, med spas, and HVAC services,
04:01which 100% are great markets to go after. And so as you can see here, it's going over different agencies that work in these industries.
04:10And so for this example, what I'm gonna do is I'm gonna pick the med spa space simply because if I were starting over again from scratch, I think I would probably go after this market simply because looking at it, it's growing very, very fast. It's very, very popular, and longevity,
04:28health, hormones, peptides are all things that are very trendy. They're very popular right now, and they're not cheap. They're a lot of money, and they're reoccurring things.
04:36Right? And so, again, this was under the context of me not having any competitive edge, but, you know, this is what I'm gonna pick as far as the examples for med spas as far as that's concerned. Alright.
04:45So now you have your market. Now you need to find out who you're gonna work with because not every business is worth working with. And let me explain.
04:53Between the fifteen hundreds and seventeen hundreds, there were ships full of gold and silver that were sailing from America back to Europe, from port to port. But at the time, The Caribbean was full of pirates that would attack a lot of these ships that they saw to try and loot them. And so some of these ships using this exact same route were just normal merchant ships that didn't have any gold or silver.
05:11So sometimes the pirates made good money and sometimes they made basically nothing. But one group of pirates didn't just attack at random, they figured out the schedule of the entire Silver Fleet in just one raid, literally set them up for life, and the same thing applies when you're picking who you wanna work with. Some clients are like the merchant ships.
05:29They'll pay you for some time, but they'll also limit how much you can make because they'll get mad if you work with some of Right? They they're not incentivized to refer you to people because they might directly compete with them. But others are like the silver fleet.
05:41If you can get one great result with one of them, you then open up the door to tens and dozens of other clients, and then you'll be set up for life. And that's why the ship you wanna target are franchises. Franchise owners are part of advisory boards, chat groups, and they go to the same conferences that all of them go to.
05:56So they talk constantly, kinda like a high school click, and they're always trading secrets about what's working and what's not working. And that's because other owners aren't local.
06:04So they don't directly compete with these people because they have a radius that you can open up another one within. And since they all run the same business, the same solutions will work for them. So one franchise owner can talk about you with hundreds of other owners, and that's the best marketing you could ever have because those referrals will already trust that you can help them with their problems.
06:21That's exactly what happened to me after I closed a franchise owner with 12 Anytime Fitness location. After I got him good results, around 25 franchises literally reached out to me to work with me.
06:30They were extremely easy to close all because one of them recommended my services to them. So let me show you how to use Claude to find people exactly like that that just refer you to people and become lay down sales that are super easy to close. Day number two.
06:44And so for day number two, we're gonna be ultimately targeting and narrowing down the sub market within the market that we wanna go after because the riches are in the niches. But what most people don't understand because basically no one actually runs an AI agency or has run an agency like this and built it to a successful level where they've made millions of dollars.
07:01You want to find networks, franchises, and individuals within niches that can help refer you to hundreds if not thousands of customers, which is what's happened to me.
07:11And that's the one common thing I've noticed, the common theme I've noticed between people who have a lot of success and people who don't. And what I mean a lot of success and people who don't, I mean it's literally the difference between people that between 10 to 50 k a month and people that make a 100 to 500 k a month with their agency.
07:25Okay? So this second prompt is choose your ship. And so what we're saying is you are a franchise market research given the target market below, identify the top 10 franchises brands that best match the filters, be specific, use actual brand names only, no generic categories,
07:39and then you've gotta enter your target marker right here. And so what I'm gonna do is I am going to copy this and then I'm going to take it back over to Claude. And from there, what I'm gonna do is enter in the specific areas that we need to enter
07:53and go from there. So right.
07:55I'm going after med spas, insert your country, USA. And then from here, approximate number of locations in country. Right?
08:02I I think the market research ended up saying like 13,000 right around there. Right?
08:07So I'm just gonna leave it like that. We're gonna hit enter and go from there because that doesn't even really matter. It already knows how many locations there are.
08:14Alright. So it's loading up and from here, that's what we're gonna go through and figure out. And so while it's loading, one thing I wanna show you guys is this.
08:23So if I go to my Facebook page right here, what we're gonna see is this is my Facebook from back in 2019. So I literally filtered it to literally go back all the way to 2019 and for context, I started my Facebook in 2018 when I started my business. I had no social media prior to starting my business when I was 21, and I specifically built it to become a marketing asset for my agency to acquire customers.
08:45That's literally why I made it. And so this is a picture of me right here where I went to speak at an event in New Orleans in front of a bunch of Anytime Fitness owners. And so that's me, and this is a guy named Jeff O'Meara where you can see right here he said, so glad you made the trip.
08:59Keep keep providing the great customer service and results. Right? And so he had me come speak in front of 50 gym owners and basically pitch them on my service, which is the same thing I still do to this day.
09:10It's evolved a bit. But because of this one guy who owned 12 gyms, I was able to sign up over 40 gym owners by doing a speech when I was 21. Basically, a year after I started my business.
09:21Right? And so that's why again, these sub niches are so important that I'm going into is because you don't wanna just pick med spas. You wanna find networks within med spas and you wanna find people like him that can open up doors to big big opportunities.
09:35Okay. If I go back over to my page right here, my Facebook profile, one thing you'll notice here as I scroll through this is check out this guy's background.
09:44It says alloy. You can't really see it, but it's yellow and gold looking. Right?
09:48Now what we're gonna kinda keep doing from here is just look at this guy's hat. Right? Does it look a little bit similar to that?
09:54Kinda does. You're gonna notice a trend. Look at this guy's hat.
09:57Look at this guy's hat. Now this guy right here referred me and has referred me now to over 22 Alloys.
10:05And we are now becoming a preferred vendor for Alloy, is a growing franchise that's growing exponentially where they're opening up six to 12 a month, and they're at over a 150. And so my point in mentioning this is I I can show you an example of me doing this back in 2019 and I can also show you an example of me doing this in 2026
10:23still to this day. Okay? And so one other pro tip here that I will say is when you find people like Jeff and people like Rob, what you wanna do is this, and this is a little tip.
10:33No one talks about this. No one knows about this because again, no one really does this stuff. But you wanna go to this person's friend list and then you wanna go to mutual friends.
10:40And now from here, what you're gonna find this is actually the founder of the franchise. You're gonna find a lot of people that I have mutual friends with. And what you wanna do is start adding all these people that you have three to five mutual friends with because more than likely they're gonna be Alloy owners.
10:54Okay? And so that's really what you wanna do is go to all friends, and now you're gonna see all these other people that I could add as friends that are not my friends, but I have mutual friends with, which means more than likely they're gonna be an Alloy owner. And so obviously, don't wanna just add a bunch of random friends, but what you do wanna do is make sure they own the franchise that you're trying to go after.
11:15Because now if you go back over to my page right here, what you're gonna see is literally all of my post. I have over 500 post videos over the last seven and a half years of me doing this. Literally just talking about my experience working with gym owners, right, and and posting videos of me working with gym owners.
11:31And so this is literally a marketing asset of that, of me doing exactly that. Of me taking gym owner. This is a guy that owns eight gyms in Canada.
11:38I took he and his wife out to dinner. Right? Like that's what this is all about.
11:42And why do you think I took him out to dinner? So that I could post a picture of it on my Facebook knowing a lot of people would see it and wanna work with me and be more interested in working with me because of that. Right?
11:52And I have tons of examples of me doing that. And if you even scroll through my reviews on Google, what you're gonna see is that we're getting a lot of recent reviews from franchises. Okay?
12:01So this is incredibly important that you do go after franchises. And now that we have this kind of done again, we're gonna be able to look into it and see, right, everything that it had to say.
12:12And so, basically, what we've got here is it's saying hand and stone massage and facial spa. They have 600 locations across The United States, which is insane.
12:21You know, that's a massive that's four times larger than Alloy, the franchise I was just referring to that we're starting to work with. VIO Med, 66 locations. So this looks like an emerging one that's growing rapidly, somewhat similar to Alloy, but obviously in the med spa space.
12:35And then QC Kinetics, I think that's probably how you pronounce it.
12:39182 centers forever young anti aging solutions. Right? And so
12:45bottom line here is what you wanna do is go very, very deep through this, and then you wanna do the research on finding the biggest operators within each of these locations. Because one thing that I also have that is kinda wild is my business partner who is actually a customer of mine and a client of mine, he was a customer of mine from 2019 to 2021, but he came became my business partner in 2022.
13:06He is the second largest Anytime Fitness owner in the entire Anytime Fitness chain, which is the biggest gym chain on the planet. There's over 4,000 Anytime Fitnesses. He's the second largest.
13:15He owns over a 100 he owns a 140 Anytime Fitnesses now. This article was written a little while ago. But again, further illustrating my point and showing you how important it is to find the sub niches within the niches and then build the relationships with those people, and take my tip of using the Facebook angle of adding these people and then using your Facebook page as a marketing asset.
13:35Because a lot of people think that Facebook is like this old social media platform that nobody goes on. But the reality is a lot of business owners between the ages of like 30 plus are on Facebook. That's where they're at, especially these local brick and mortar business owners.
13:48HOOKAnd so if you use it and look at it like a marketing tool, it will pay off. I'll just say that. Okay.
13:53HOOKSo now we're on day three, and today we're building the first pillar of the system, you're gonna sell. Now, the most common advice you'll get in here is that to make money, you need to help businesses get more customers. So you'd probably imagine that you need to do something like run their Facebook ads or make content for them.
14:06HOOKBut there's a very different approach that nobody thinks about that does not require any money. And when you're starting out, old clients are better than new clients. Let me explain.
14:14HOOKEvery local business is sitting on a pile of information from potential leads. That's people who filled out a form and didn't buy or their past clients who didn't renew their membership. And every single one of these people has had a phone number and an email address still sitting in the business's database.
14:28So the best way to help a business make more money is to reach out to these people than just offer them something. And the reason why this works so well is that all these contacts were already thinking about buying from the business. So they just need an extra incentive to come back in to do that.
14:40And that is almost a no brainer for every single business owner because they can pull around 20,000 leads they already have that are collecting dust without spending a single dollar on ads or marketing. So here's how you can do this with Claude to help and literally build it today. Okay.
14:52So what this prompt says is you're a direct response copywriter specializing in SMS and email reactivation campaigns for local businesses. Write a complete AI database reactivation campaign for the following client.
15:03Okay? And so there's gonna be some more stuff that you can insert specific to your situation. And before I do run through this prompt, what I wanna kinda show you is how powerful something like this can really be.
15:14And so this is my businesses sections where people leave us reviews. And so I'm gonna scroll to this one review kind of illustrating the effectiveness of a reactivation. So you can see this is Jane Sukolowski,
15:25super sweet lady. She's got four gyms up in Michigan. And so if you just read what she had to say, she said GMN, gym members now, executed a fourteen day trial with a former member list.
15:35So we took her old members that were no longer paying her money and we reactivated them, which I'm gonna show you how to build an entire reactivation campaign here in a second with a simple prompt. But I'm just showing you right now the the power and the benefit of doing something like this and what could potentially happen for a customer if you do this.
15:51Because it's so simple, it's so easy to do, but none of these businesses really do a good job of it, and that's why it's so valuable. And so with only eight days in the marketing promotion, our team has successfully secured, meaning signed up, 32 members in 12 p t agreements. That's a 92% conversion rate.
16:05Looking for a real ROI, contact Chad at GMN. So Chad's one of my employees. And so basically,
16:11she was able to get 42 new customers and I know what the numbers look like for this. She added on like $40,000 in revenue and collected over $10,000 in cash, and she didn't spend a single dollar on any marketing to make this happen. Okay?
16:25And so that is the effectiveness of doing something like that. And so all we're gonna do is literally take this prompt, and like I said, if you want me to send this to you, I can very, very simply. Just let me know, comment below, or just message me on Instagram.
16:38But now what I'm gonna do is I'm gonna edit it based off the market. Right? And I'm just gonna delete it right here because we're only doing MedSpa, specific business, insert fictional or real business name.
16:48It doesn't really matter. All I need to do is insert that and then hit enter. And now from here,
16:52what it's gonna do is build out a campaign specific to that. And what I'm gonna do while it's doing that is I'm gonna show you what this actually looks like from my end with me doing it for customers as well. And so this is a customer of mine, and you can see here over the last thirty days, we were able to get them 24 people to opt in that were interested in coming in.
17:10Now this is not accurate in terms of booked appointment, showed appointment, sales because they have to update this on their end. But what I will show you from here now is what their calendar looks like. And as you can see here, any appointments that have already occurred, which are right here, here, here, and here, means they showed up because they mark people that don't show as no shows.
17:28So of these appointments, they've already had a lot show up. And now what I'm gonna show you is what this actually looks like in action. Okay.
17:35So you can see right here our our system sent off a text saying thanks for showing interest in our first stretch free promo. What What time works best for you to come by? And they didn't respond.
17:45Right? But we didn't stop there. We kept reaching out to them.
17:47You can see here we're literally reaching out to them asking if they still wanna take action on it and it took us a couple messages. You can see that they said, yes, please in afternoon. Great Monday.
17:56Right, 02:30, please. Was able to book them in. Right?
17:59Comfortable clothes. And then from here, can say it just said, just text here as you're walking inside. That would really help.
18:04And so, again, what you just saw here is exactly what we did for Jane that ended up getting her such a great result to the point that she was able to sign up over 42 new customers with little to no effort and no money being spent on ads. And so now if we just come over here,
18:20what you're gonna see is it has literally built out a full campaign, breaking everything down top to bottom as far as what you want to do. And so what you can see is we're reopening your consultations about a glow aesthetic studio with a $100 off your first Botox or filler appointment, but only if you book by Friday.
18:36Okay? And so as you can see, you could change out the offer, and I'm gonna show you how to determine what offer you should look at running as well here in a little bit. But basically, it's built out a full campaign for you.
18:45And as you read through it, what you can see is that this is very similar to what I just showed you that did work that I use for gyms, right, that we're actively using to help gym owners with exactly this. And so now you'll literally have a full campaign built out for you based on what we do within my agency. If you take my prompt and then upload it in to Claude, which is gonna it's gonna work 100%
19:08just like I showed you an example of it working right now in real time. Okay. Now let's build the second pillar in the system, and it's something that most businesses don't know they need.
19:17And the truth is people don't make the decision to buy something. We just follow what other people do. Studies show that 97% of customers read online reviews before buying from a local business, which means that's basically everyone.
19:28And Google's data shows that a business going from 3.5 stars to over four stars can increase their revenue by five to even 10%. So reviews aren't just a vanity metric for businesses. Without reviews, people won't trust them, which means they're not gonna give them money.
19:42They're not gonna buy. And yet, only 11% of businesses ask their customers for review. That means that 89% of your future potential clients are losing money right now because they don't do this.
19:51So the pillar we're building today is an automation that handles reviews and referrals. Now let's build this. And so with this, what we're gonna do is write every message for reviews and referral system for a local business and output both SMS and email versions of each message.
20:05Okay. So similar to the other one, the reactivation, what we're doing here is we're taking their database of customers that have already paid them money or are currently paying them money. Let's say, for example, it's a gym or it's a med spa, right, where they're paying for a reoccurring based service or they recently bought a one time service.
20:23We're gonna reach out to them and just ask them how their experience was and get them to leave reviews. And in addition to that, we're gonna leverage an offer to get them to leave reviews at a higher rate like a raffle, basically saying, hey, hope you had a great time. By the way, do you want a chance to win a thousand dollar gift card to Amazon?
20:37If you would, just let us know on a scale of one to five how your experience And then from there, the people that say they had a good experience, we ask for a Google review. The people who said they didn't have a good experience, we don't. We just send them into a feedback form to ask them how their experience was and why it wasn't great so that the customer can now handle that and address that.
20:53But once they leave a review, the AI responds to the review for them on Google. And then from there, we follow-up with them again asking them for a referral, basically saying, hey, thank you for the review. We really appreciate the kind words.
21:04By the way, we've got a couple discounts or a couple free passes to try our new offer out, whatever it could be. Feel free to send this to any friends and family because it'll be a link, and anyone that comes from you will put your name into that raffle to win that thousand dollar gift card five more times. And so what do you think they end up doing?
21:18Do you think they end up sending that link for that discount or a free offer to their friends and family so that they have a chance to win thousand dollars at a higher rate? Yes. They do.
21:26So they they absolutely do that and it ends up getting a really, really good result. So if I just come back over here and go to the market, right, I'm gonna do MedSpa, and you can see here in Surprise, like a thousand dollar gift card.
21:38I'm just gonna do that as the example, obviously, based off whatever it is for you, you're gonna wanna do that. Now I'm just gonna hit enter. And while it's doing the work, what I'm gonna show you is an example of really what this looks like and how powerful this really can be because it's such an effective service.
21:54And again, a lot of businesses don't do anything with this. On average, 98% of people reference Google reviews prior to making a purchasing decision.
22:03But the issue is that only 11%, like five to 11% of people that work at businesses ask for reviews. And just ask yourself this.
22:11How many times do you get asked to leave a review when you do go to a brick and mortar business? Right? Like I get asked very rarely.
22:16It does not happen often, and if they do follow-up and text me, it's very unpersonal and I don't have anything to gain for doing it either. Okay?
22:25And so this is an example of a client of mine over the last thirty days where you can see here we've been able to get them 68 good Google reviews. And then in addition to that, we were able to get them two referral leads and they actually signed up too.
22:37So we were probably able to get them more referral leads here. It's just not showing because I have it on last thirty days, but they were able to close two free leads. And so the crazy thing about this is that they spent no money at all.
22:47This is just an automated AI system getting them reviews and getting the referrals. And these referrals are free leads. And once they opt in,
22:54my system will then nurture them as well. So here's an example of what this looks like. You can see this person was reached out to and you can see won a chance to win a one year free membership.
23:02So that's the offer we use in this example and just let us know on a scale of one to five. Now from here, you can see we followed up with them again because they didn't say anything and then she said five, meaning she had a great experience. Now from here,
23:12we give them a link that will take them directly to Google where they can leave the review. And then from there, we know that they left the review because we have a trigger set up to then reach back out to them saying, also, we have a couple free seven day passes for friends and family to claim. All you have to do is share the link below.
23:26Each person you have fill up this form, we will add your name into the raffle 10 additional times. Now let me show you this one. Right?
23:32You can see this example right here where someone opted in for a free seven day pass that was a referral, and now we're following up with them to then get them to book. And she actually said, hi. I actually just came by and signed up with her friend.
23:44Right? So as you can see here, we literally got them a sign up without them having to lift a single finger or spend any money on app. Right?
23:52All we did was took their active customers to do free marketing for them by leaving them reviews and leveraging an offer, which is ultimately what got them to leave the review in the first place, and then putting another offer in front of them to then bring their friends and family in. Right? Because the perfect time to ask somebody for a referral is right after they just said something nice about you on a public forum like Google.
24:11Okay? And this is something that no one does and it's so easy to do. And the most important thing is that it's extremely valuable and beneficial to the business owner because when they're running ads
24:21and they are investing into marketing, now that you know 98% of people look at Google reviews before becoming a customer or making a purchasing decision, if they don't have a consistent process in place to get them review. Like that this customer I was just showing you where you can see right here, eighteen hours ago, a day ago, a day ago, uh, two days ago, two days ago, two days ago, three days ago, five days ago, five days ago, and they're all five star reviews.
24:41Right? That's like a dozen reviews in the last six days. Who do you think is more likely to get a better return on their marketing?
24:47Somebody who's gotten a dozen reviews in the last seven days or somebody who's gotten one review in the last twelve months. Right? Obviously, the person who's gotten a lot more reviews more frequently that are of higher quality than the person who's getting them less frequently.
25:00And so in addition to that, they'll also rank higher on Google. So they'll be easier to find when people type in key search term like med spa near me, weight loss near me, clinic near me, etcetera. Right?
25:10And so now if we scroll back over here, what we can see is it came up with the campaign verbatim, very similar to what I have here, but specific to a med spa. Right?
25:20And then it even does it for email as well, which makes it very, very easy. And now if we look over here, you can see it's locked in. Would you drop us a quick review?
25:28It has a review link right there. Now from here, right, one star responses. Thanks for being honest with us.
25:33We wanna fix this. Can you share a little more here, right, where they can leave feedback? We're not driving them to Google.
25:38And then from here, the people that did leave a good review, we're gonna follow-up with them asking them for a referral. Right? And so it's the exact same process that it built out for you based off the market you're going after, which is incredible because it's never been easier to do this and make money with this.
25:53I'll tell you this. When I first started doing this back in the day, back in 2019, before COVID, I had to have a team of a dozen virtual assistants in The Philippines where English isn't even their first language doing this.
26:04And there were a lot of mistakes that happened. I will just say that where it's very easy now. Alright.
26:10So these are two of the most important pieces of the system I sell in my agency, and the reason why I'm giving you this for free is because my goal is that you build a successful AI agency. Because if I can help five to 10 of you build a seven figure business, we could become partners. And right now, my company is valued at over $5,000,000.
26:25HOOKBut if I partner with more companies, I could sell my own for 10 times more as part of a portfolio. So if you're interested in starting or scaling your AI agency and becoming my partner, I'll leave a link in the description. Now let's finish your system.
26:37HOOKOkay. So for day five, we're gonna build something that will help your clients get ahead of the competition. In medicine, there's something called the golden hour.
26:43HOOKThe idea is that when someone has a heart attack, a stroke, or maybe even a major trauma, the first sixty seconds basically dictate if doctors can actually save that patient. In business and sales, there's something similar to the golden hour except it's not sixty minutes. It's only five minutes.
26:56HOOKWhen someone submits a form on a business's website, they're in the perfect zone to be sold. The only thing they're thinking in that moment is that they want to solve the problem that they have. But after five minutes, your chances of getting them to buy drop by over 400%.
27:09HOOKAnd most businesses take over forty two hours to follow-up with their prospects. And by that time, the prospect has already bought something from someone else. So the third pillar of the system will help businesses with following up with their leads so that when someone fills out a form on your client's website or on a Facebook form, they'll get a message back instantly before that five minute window closes.
27:26And Claude will help you write that. I'm gonna show you right now. Here is the prompt where it says, you are a direct response copywriter specializing in website lead nurturing sequences.
27:34Write a complete five message sequence for the following client. Right? So you need to insert your marker right here.
27:39There's a couple other things you're gonna need to insert, but basically what this is gonna do is make it so that you easily have a process to nurture customers' leads based around the process I've used to nurture I mean, my agency has probably nurtured literally over a million leads for customers now over the last seven and a half years.
27:57Um, I entered Medspa right here, specific service the lead is inquiring about. Right? So you can just insert this.
28:04Right? We we could just probably end up saying a, uh, medical weight loss.
28:09Right? That's very popular. Um, business name, JP's
28:14Med Spa. Right? Primary desired conversation action, book a free person.
28:18Yeah. So we want them to book a free in person consultation. That's exactly what we want them to do because we want them to book to come in to be sold.
28:26And now we're just gonna hit enter on it. Okay? And it's gonna go to town and do its thing.
28:31While it's doing that, what I wanna show you is exactly what this ultimately, uh, looks like.
28:37So since I went over the reviews, one thing I just wanted to show you guys is how powerful this really is, where, you know, I have people talking about their experience while working with us and, you know, the reviews we've been able to get them. Or you can see right here, right, utilizing gym members now has helped our Google reviews more than double.
28:55Chad is responsive and helpful helpful from all angles. That's my employees a beast.
29:00And then GMN has been great to use at BFT Lincoln. Our rep Chad is always full of ideas that we have to put into play that have successfully helped us grow our membership base. They've also helped us secure many five star Google reviews which has bumped us up on the SEO list.
29:13Right? So very, very important. But nonetheless,
29:16what I'm gonna kinda go over to from here now is talking specifically about nurturing the leads. Right?
29:21So for example, this is a client of mine that we've been working with now for almost two years. You can see we've generated them 1,420 leads.
29:28We've gotten them a ton of results from reactivations and a ton of results for reviews. Right? So the whole entire
29:34system. And so if I go in here, you're gonna see that we followed up with this lead right away, and you can see right here where they responded at 03:09, we then responded right away. And just going through the whole conversation,
29:44you can see it's all back and forth. Okay. Okay.
29:47We got them to show up. Right? And that's very, very important because if you follow-up with leads right away and you do it on behalf of a business, you're going to help them a lot.
29:57And so that's exactly what this has just done is it's literally built out exactly what that needs to look like. Right? The first five minutes instant response, it's JP's Med Spa.
30:05We just got your inquiry about medical weight loss. Let's get you in for a free consultation. Grab a time here, the booking link.
30:11Right? And it looks very, very similar to exactly what I just went over with you a second ago on mine. Okay.
30:17You have the system you're gonna sell now. It's time to get in front of your potential customers and prospects so they can actually sell them. Now a lot of people on YouTube will tell you that the best way to get clients is to use AI to send hundreds of emails, hundreds of text, or make hundreds of robo dials, but that's exactly why this strategy is complete bullshit and does not work.
30:34If you can send a 100 emails or DMs with AI, everyone can do the same thing, which means business owners get hundreds of messages a week, literally hundreds of messages a day, and it just does not work because it's a bunch of beginners pitching them. I And can tell you this from experience. I get these types of emails, text, and calls literally every single day and I do not respond to any of them.
30:52So instead, you should run paid ads where people come to you. With outreach, you're spending hours a day chasing prospects who literally don't wanna talk to you.
31:00But with ads, you're gonna be in front of business owners who are looking to solve the specific problem you provide a solution to. So instead of you having to chase them, they'll chase you and come to you.
31:11Now the question is, what do you say in the ad? The good news is you don't have to figure that out from scratch because there's a free tool called the Facebook ad library where you can see every single ad your competition is currently running. And you can use Claude to help you understand why those ads work and how you can replicate them.
31:27Let me show you how. Okay. Now so for getting clients, here's the prompt that we're gonna use, and it starts off with you are a direct response advertising
31:35strategist analyzing competitor Facebook ads for a beginner AI agency owner. Your job is to break down what's working in the market right now so the user can model winning patterns instead of guessing. And so basically, what we're gonna do is just take screenshots
31:47of ads that are already winning and then enter it in alongside this prompt, which is gonna be able to literally pull creative that are going to do very well. So I'm gonna take this, go back over to Claude, paste it into Claude. And now from here, what I'm gonna show you how to do is actually search this stuff up on the Facebook ad library.
32:04Okay? So you're gonna wanna go to the Facebook ad library. Now from there, what we're gonna wanna do is set it to all and then go to all ads.
32:11And now what we're gonna do is type in med spa agency. Alright? Now from here, you have the option, and I'll scroll through to find a bunch of med spa agencies.
32:19And the main thing you're gonna wanna be looking for is med spa, med spa. Right? Most med spa marketing agencies so we know for a fact that this is a med marketing agency.
32:26Right? We can go to them, and we can even go here now and type in Luria Group.
32:31Right? And so now if I if I click on this, what we're gonna see is their ad right there. And now if I go back here, we can keep scrolling to find some other ones.
32:39Okay? And so if I find this one, med spa advertising. Now MedSpa advertising.
32:43Right? Now if I click on this, what we're gonna see is, yeah, they've got a couple ads. And so now all we need to do is zoom out here to take a screenshot.
32:51I'm gonna probably have to zoom out a bit. And now you just need to click right here to expand it all the way. And now what I'm gonna do is literally just take a screenshot of this, and then I'm gonna be able to paste it into
33:03Claude. Alright? So now I'm gonna go back over here, drop that there, then I'm just gonna hit enter once it's done loading.
33:11And now it's gonna run the whole process, and what we're gonna see is exactly what it spits out. Right? Right.
33:17So it's noticing patterns. Every single every single ad opens with the same line, same pattern, audience call out. Right?
33:22Med spa owners, med spas, trying to get them more customers, more patients. Right? The call to action structure appears twice in every single ad.
33:29Right? So it's breaking down the patterns between the ad copy that it's noticing and picking up on that are clearly winning copies and winning patterns. Right?
33:35Lots of emojis which we kinda saw. You could see the ad creative now that it's breaking down. So the different elements of a ad, if you're not familiar, because I wasn't when I first got into this, are it's very simple.
33:46I'll just break them down for you real quick so you understand if you're completely new to this. Alright? So
33:51basically, what we've got right here is the, uh, button. Right? Right.
33:56The call to action. What we have right here is the headline, and typically you'll have a description under it which just supports or reinforces the headline. This is the creative.
34:04It can sometimes be a image, a static image, or a video, or it could be a carousel where you can flip through. And then this is the actual copy, which is simply the wording before the ad creative itself. And then this is the Facebook business page right there.
34:16Right? So if we go back over here, you can see it's breaking down the creatives because they have video and static, and now it's breaking down the winning formula, and it's basically saying what you should do. Right?
34:26Med spa owners, your past clients are worth more. Body, you have hundreds of past clients. Call to action, learn more.
34:30Right? Visual, uh, directions for the creative. Right?
34:34So it has it all right here, and it literally broke them down and set them up. Now, this is one thing that is not Claude that I'm gonna show you, which is what I mentioned a second ago, which is this GPT that I created that will literally build you ads as well, a little bit more efficient than even Clog.
34:49Clog can't make images. So I'm just gonna click this right here. Just DM me on Instagram or comment below on this this YouTube video saying ads if you want me to send this to you.
34:57So it's asking what industry are you trying to build ads for? I'm gonna say MedSpas. And now from here, it's gonna go ahead and bang it out and literally build ads based around exactly what I do.
35:06My agency that generates hundreds and hundreds of leads and sales and millions of dollars worth of sales that I've spent over $1,000,000 on my own that I've literally uploaded into this thing. Now I'm gonna say make me creative, and from here, it's gonna be able to make me creatives. And now I'm just gonna show you some results from doing this.
35:22Right here, what we're looking at is a partner of mine that I help. And as you can see, this is the campaign I built for him once he started working with me. He's getting leads for $5.
35:31This guy goes after med spas. Now right underneath this, these are campaigns that another person told him to run. Actually, it's a guy named Serge Guattari who's got like 70,000 YouTube subscribers.
35:41This is what his team told him to run where he spent if you add up all the money right here, he got no sales from this. He's already gotten a sale from that. He spent $700.
35:49He's gotten multiple sales from this. But with this right here, he spent over $5,000 and got literally no customers. From here, this is a guy that goes after HVAC companies.
35:58You can see he's getting leads for $2.91. This is somebody that goes after retirement communities. So right if your if your grandfather or grandmother isn't able to take care of himself and you put them in a assisted living home, that's who he goes after.
36:11He's getting leads for $3.83. And this is a mate of mine in London that I help that goes after contractors that sell windows and doors to residential houses, and he's getting leads for $4.12.
36:23Right? And so now, if I go back over here, you can literally see the winning descriptions, the winning headlines, and the winning copy that it made that is gonna crush.
36:31That way you can literally just copy and paste all of it, and that's exactly what all these people did to be able to get really good results. Okay. By now, you've made more progress than 90% of people who wanna start a business.
36:42But if you skip this next part, you'll struggle to get your first client for a very long time, potentially months. Let's say you follow everything in these six days and you start getting calls with potential clients. You hop on the call, spend an hour convincing your prospect to buy, and at the very end of it, they say, let me think about it.
36:57So you hop on the next call and the exact same thing happens. Then you get on more calls and you keep getting the exact same answer, I need to think about it. So after three months, you've taken 40 calls and you haven't signed up anyone and you haven't made any money.
37:09And you think that the business model doesn't work and that you wasted months of your time and effort, but the problem isn't the model or the offer. It literally just comes down to you and your sales skills. You could have the best product in the world, but if you don't know how to sell it, nobody is gonna be interested in paying you any type of money for it because you're incapable of articulating
37:28how it could benefit or help them. So today, we're building a sales trainer using my seven step sales framework that I've developed. And I'd used this framework over 4,000 times and closed over 50% of my prospects using it.
37:40And with this trainer, you're gonna be closing like someone with two years of experience after just a couple weeks if you really, really use it. Here's how you can build it. Okay.
37:48So this is the final day and it's the training day. And so what the prompt says is you are my personal sales trainer. You are loaded with the following seven step sales framework, which I've created,
37:56which you will use as the standard for both training and reviewing my sales calls. Okay? And so basically what this is gonna do is give you the option to role play with it or to have it review your sales calls through your transcript by literally just uploading your transcript to it, which is incredible.
38:13And this is really cool because if you've never done sales calls before, you know, the the reality is you're gonna have to learn one way or the other. Either you're gonna have to learn through trial and error or you can learn through role playing. And I would recommend the latter because if you set yourself up for success and do that, the money you invest into the marketing that you spend will generate a massive return.
38:34Or if you don't do that, you're just gonna have to learn by spending money. Okay? And so what I'm now gonna do is hit enter on that, and we're gonna let it do its thing.
38:41And from here, it says it's loaded with the seven step framework, and now it just says start review mode and pays the transcript and I'll give you step by step against the framework, or you can start drill mode and it will you basically just give it the market, the prospect profile, and it will kinda start from there. So, right, what I'm gonna do is just give it an example and we'll kinda go from there.
39:00Alright. So we're gonna do drill mode and what I want you to do is be a med spa owner. It's gonna be JP's med spa.
39:06This med spa has been open for about thirteen months. They sell peptides. They sell stem cells.
39:10They sell TRT and hormones and IVs, and they're really trying to get more TRT clients, specifically men,
39:18and they were working with a marketing agency three months ago that was charging them 3,000 per month and then $5,000 a month in ad spend, and they weren't getting the results that they wanted which ultimately led them to canceling and now wanting to continue working with them which is why they ended up booking a call with me to see about how I could help them out to improve the results.
39:37CTAOkay. And med spas pay, like, $3,000 a month on average to have this offer, especially the offer that I help my partners provide because no one else is providing it.
39:49CTABut now what you can see is it's got it right here. It's all ready to go. I'm on the Zoom call.
39:54CTAI just connected Go, and you can literally just go back and forth with this, right, and basically tell it whatever you're doing. Right?
40:04CTARight now, we can kinda jump right into it. So what would you say has been the biggest problem keeping you from reaching your goals in your business that that other agency wasn't able to help you hit? We'll
40:16CTAsee what it has to say about that. I don't think it's gonna like that because I should have done more of like an intro. Um, okay.
40:32CTALook at how cool this is. Right? It's literally breaking down top to bottom based off my sales process that I've developed after doing over 4,000 sales calls and closing over 1,500
40:41CTAlocal business owners on one to one one Zoom calls, and it's literally telling me exactly what I should do differently. Right? And so this is invaluable stuff.
40:49CTAReally, really take advantage of it. So now you have more than I did in the first three months back when I started, but if you want help to scale the business you just built, you can become my partner. And don't worry, I'm not trying to sell you a shitty course or some shitty coaching or some shitty masterclass.
41:04CTAI still run my agency, Jim Rivers now, and I make very good money from it. What I'm trying to do is find the right people who wanna take advantage of this opportunity and work together with them. That is exactly what my goal is, and that's exactly what my goal has been for making my YouTube channel in the first place.
41:18CTASo if you're serious about starting, scaling, or even selling profitable AI agency with me, the application link is in the description below. We'll hop on a call and see if you're a good fit. And if you're not ready for that, that is completely fine.
41:29CTAYou can just keep watching the free value that I have on this channel. Anyway, I hope you found this video useful. And if you wanna be able to close people exactly like me and see examples of me doing it where I literally close over $1,000,000 worth of AI agency customers, check this video out right here where I break it down 10 sales calls that led to over $1,000,000 in revenue.
— full transcript
§ 05 · For Joe
The franchise referral loop is the actual business model.
WHAT TO LEARN
The three Claude-built service pillars are easy to copy -- the real insight is that selling to franchise owners means one good result does your marketing for you across an entire network.
- Picking a market and starting within one week is the most statistically predictive behavior among successful solo founders -- the research phase is where most people stall permanently.
- The four market filters (proof of concept, TAM over 10K, high ticket, growing) turn market selection into a structured research task, and passing all four means other agencies are already profitable there.
- Franchise owners attend shared conferences, advisory boards, and group chats with dozens of non-competing peers -- one strong result travels through that network at zero marginal acquisition cost.
- Local businesses already own their best leads in dormant databases of past inquiries and lapsed customers; reactivating them costs nothing in ad spend and can produce measurable revenue within days.
- The review-to-referral sequence works because the optimal moment to ask for a referral is immediately after someone publicly said something positive -- social goodwill peaks at that exact moment.
- After five minutes, the probability of converting an inbound lead drops by over 400 percent; most businesses respond in 42 hours; an AI-powered instant follow-up is a concrete, quantifiable differentiator.
- Cold mass AI outreach is fully saturated -- business owners receive hundreds of these messages daily; paid inbound ads reach people actively searching for the problem you solve.
- The Facebook Ad Library shows every ad a competitor is currently running; feeding screenshots into Claude yields a breakdown of copy structure and CTA formula, compressing months of split-testing.
- Sales skill is the ceiling on every other investment in this system -- role-playing against a Claude instance loaded with a real framework compresses the learning curve significantly.
