Dude, check this out. Come here. I signed up for HighLevel three weeks ago. I've been working nonstop
on my website,
and my logo is almost done. I have a bunch of really cool work flows that are gonna make it so easy to sell this.
And literally, all I'm waiting for is my logo to be done and just a few other graphics for the website. And then I'm ready to launch.
That reminds me. What is your launch plan, by the way?
What do you mean? I mean, like, once the site's done, how are you gonna get customers?
Well, I'm gonna post about it, but I'm also setting up, like, this automated onboarding
video tour so people can just sign up. Many clients do you have right now?
None, but I don't if not the point. Stop you right there
because
you are trying to do the hardest
version of this. It's what everybody does when they sign up for HighLevel,
and it's the reason most of them never make money. Well, what do you mean? I mean, there's three levels to this whole thing. Okay? And you're starting out on level three when you're technically not even past
level zero yet. You need to start with number one,
and you're attempting to do level three on day one. What do you mean? Like three levels?
Yeah.
And by the end of this video, you're gonna understand why level one is the actual easy money that people talk about. Level two is where you actually grow, and level three is something that you and most people have no business attempting
until they've done levels one and two.
So what's level one?
Level one
is done for you, d f y.
This is where you go find a business, you talk to them, you figure out their problem,
and you solve it for them using HighLevel.
They don't log in. They don't build build anything. They might not even know there's a desktop app,
but they pay you because you're getting them a result that they weren't getting before.
But that sounds like an agency.
Like, I'm not in the business of trading time for money like all those agency owners.
And this is exactly the mindset that's keeping people stuck. HighLevel is a tool. The plumber,
the HVAC contractor,
the dentist,
the tree trimmer, they don't care what software you're using. They don't wake up thinking, wow. I really need a nice SaaS product. The business owner wakes up thinking,
I just need the phone to ring more.
And you make it ring more for him, and then you charge him for it. And you deliver it using high level on the back end.
But doesn't that depend on me doing everything? Like, I'm trying to scale here.
Okay. Slow down. You have zero clients right now. Scaling is not your problem.
Getting your first client is. And this is what nobody tells you about done for you is that it's so much easier because the sales conversation is so much simpler when you're not talking about features and, hey, I'm gonna replace everything in your business, and you're gonna be able to use this awesome software.
You're just saying problem is x, solution is y, and we can make that equal z together.
Would you like to talk about it?
Okay. But, like, what does that actually look like day to day? So you
Let's take home services as an example
and tree trimming as the sub niche within that.
You go talk to some tree trimmers and figure out what their problems are and then you build a simple solution using HighLevel that solves that problem.
It might be speed to lead. It might be like a call connect workflow.
It could be Google review requests.
It could be voice AI or chat AI if they're running ads,
any of those small
little services that solves a specific
leak
in their current business. And then you sell one client, you get a case study, and you use that case study to sell the second client. And they never log in to the software? Like, I spent so much time building this.
Maybe, and I mean maybe,
you give them the mobile app so they can respond to leads every once in a while. But they're not in the workflow builder.
They're not in the funnel builder, they have no business being in there, and every time you give them access to something else, one of two things is gonna happen. Number one, they're never gonna use it, or number two, they are gonna use it and then they're gonna break it and you're gonna have more support problems than you want. But,
like, this still feels so small. I see all these people with, hundreds of SaaS customers completely do it yourself where they sign in and build everything themselves for $800
a month. Yeah. But how many of those people do you think started
by building a software that people could just go to the website,
check out, and sign up with everything themselves?
Literally, maybe five of them, and all of them had a massive audience that they launched to. Most everyday run of the mill successful high level agencies got really good at solving a run of the mill everyday problem for a specific niche, and then once they got to 30 customers, 50 customers, a 100 customers,
they started getting into the economies of scale in level two. Okay. But when does level two come in then? Level two is done with you. This is where you give the core system to the client,
but you're still involved in supporting them and actually using that on a day to day basis.
To be honest, if you're in home services, you may never get to this point because you'll still be building so much on behalf of the clients, but if in a different niche,
this may make a lot more sense. What do you mean about the niche? So think about dental, for example. If you're working with a dental office, you've got the dentist himself or herself,
and then you've got the front desk people. They're the ones that are actually using the software. They've gotta know how to use the calendars, the conversations,
and maybe a few of the other manual tasks that you have to do every day inside of HighLevel. So what you would do for them is package a snapshot that has all of the automations that they need inside of there, the calendars and the text templates, and then you would train them on an ongoing basis on how to actually use that. And that's harder than done for you. Why?
Well, because you have a training component now, and it's up to the client to actually
adopt the product. And driving product adoption
is actually much more difficult
than just doing everything for the client. It's its own problem. It's its own set
of solutions that you have to come up with for it, and your churn is gonna be higher if you're relying on them to actually use the software every single day
when it's not a 100% automated for them.
So
would this be where, like, third party support companies come in? This is where they start to make sense for some people. If you've got 30 to 50 dentists on your software and the front desk people are asking questions about how to use it every day and they reach out to you every single time for every single question,
your time is better spent trying to get new dentists on your software.
So you could hire a third party support company.
They come in. They can answer those level one support chats so that if anything needs to get escalated, you actually have time to help with that. So
if I get five clients and I'm paying for a support company,
you're paying somebody to do something that you should be doing yourself.
If you only have five clients, you should know all of them by name. They should be able to message you, and you should be taking care of their needs
on a done for you basis.
Done with you doesn't come into place until you have dozens of clients.
Okay.
So now we're at level three which is what I wanna build anyway.
Yeah. The thing everyone is trying to build because it's what gets sold as the dream.
This is where the client finds you. They sign up on your website because it's so compelling and amazing. They onboard themselves using your knowledge base and product tours, and then
they start using the software in their own business every single day, give you amazing reviews, tell all of their friends, and there's no long term commitment from you, and you ride off into the sunset on unicorns and rainbows. Yeah. But that's the dream. Right? Passive income, recurring revenue.
Yeah. But let me ask you something. Do you have an audience? Not really. I mean, I have a few 100 followers.
Do you have a proven offer that you've sold to more than 10 people?
No. Do you have case studies, testimonials, or proof that what you do actually works?
I mean, not really.
Then who is signing up for this SaaS? Like, genuinely, who is making it to the checkout page and actually putting in their credit card?
Because you just told me you hadn't thought past finishing your beautiful website.
And I'm not making fun of you. This is where most people are, but the dream that's sold around this skips past the hard part that most people don't wanna face. What's the hard part? Distribution.
Getting eyeballs. If you're Dean Graciosi and Tony Robbins and you launch a high level SaaS to your massive email list and literally everybody on earth that knows you, then, yeah, build a self serve SaaS because you've got the hard part taken care of already.
But you with no testimonials,
no proof, and no idea where your next client is coming from have basically built an automated
amazing convenience store in the middle of the desert and you're wondering why nobody is walking in. So it's not that the model itself is bad? No. It's actually great.
It's just that it's the last thing you should build,
not the first. And here's what's really happening. Most people try to start here where you are and end up doing all the done for you work anyway. They can't get the self serve sign ups, so they eventually just go out and start doing prospecting and closing people one on one. But they don't change their pricing, so they're doing done for you with a do it yourself
price point. And they're paying for a bunch of extra tools like third party support, white label knowledge base, and white label onboarding tours that nobody's actually using. Ouch.
I'm not saying it to be mean. I'm just saying it because I see it every single day. People spending weeks trying to make their website pretty when they should just be spending the afternoon calling 10 to 20 businesses and starting conversations.
Because the reality is the afternoon of calling people could get your one client closed that actually covers your high level subscription, and then everything after that is profit. So the white labeling,
the, like,
knowledge base, the custom theme that I've put in there, you're saying none of that matters? I'm saying none of it matters yet.
They don't care about the colors of your app because they probably shouldn't even be seeing the desktop app anyway.
They don't care about the white label knowledge base because you're gonna be doing the work for them. And you trying to figure out what color to make your website and your app and which third party support company to hire is just procrastination
disguised as work.
Alright. This feels like a personal attack. Good. Because the people selling you theme builders and the fact that you need white label support for your clients with zero clients are just making money off of the idea that you have that you're going to be a SaaS owner. But it's literally cosplay. Like, you're dressing up like a CEO when you have zero clients. So what's the point? Okay. But at some point, you do need that stuff. Right? At some point, absolutely.
Invest in the brand,
make things as seamless as possible, make it so that you can close 20 clients a month instead of just four. But that's a level three problem,
not a level one problem.
So what's the move then? Like,
somebody's watching this. They're just like me.
They feel personally attacked by everything you just said.
What are they supposed to do? Stop building. Start selling. And if selling feels scary,
then just do research. Walk out your front door, get on Facebook Messenger, get on Google Maps, and just start talking to people. And be upfront about the fact that you're doing research research on the x y z business model, and you want to see if they'd be willing to have a chat. Figure out what their day to day problems are. Sometimes they'll tell you. Sometimes it's kind of coded in what they're saying, and then build a simple solution in high level that actually solves that problem. It's not gonna be nine times out of 10 what your favorite YouTube guru told you to sell.
It's going to be whatever your niche actually needs that they will say yes to. Okay.
That's level one, and then here's what happens after that. You close your first client, and you learn more in the first two weeks of setting them up and getting results than you would in six months of building a do it yourself SaaS that nobody actually uses. And what you'll learn is the things that they actually need, the things that they lie about, the things that they tell the truth about, and all of this will support the infrastructure that you build to then go to level two and level three because they're built on experiences,
not guesses.
So level one helps you build level two. And level two teaches you how to build level three. You can't skip this natural progression.
You can try,
but you're just gonna end up back in the same spot six months later, but you're gonna have spent a bunch of money on tools you don't need, and you're gonna be demoralized.
Look. If you're watching this and you realize you may have skipped a step or two, that's okay.
Most people just need somebody to sort of tell this message to them in a way that resonates so that they can start working on the right things. If you want a clear path on how to actually do this,
everything from picking a niche, building an offer for that niche, getting sales meetings, having sales conversations,
delivering for them, retaining them for a long time. We cover all of that in my community, the HighLevel Guild, which you can join 100% for free by signing up for or upgrading to the next level of HighLevel with my link. There's also a direct pay option available if that's better for you. All the links for that are down below. Please stop building a software company and start building a service that uses software.
Ditch the SaaS. It can come later.
Go get your first client.