§ 01 · The Hook
The bait, then the rug-pull.
The premise lands before the title card does: why are you leaving money behind that other people seem to scoop up effortlessly? Myron Golden's answer isn't a script — it's a mirror. The problem is what you believe about buying, time, and what selling actually is.
Where the time goes.
00:00 – 01:04
01 · Hook + promise
States the problem: you can't sell, and other people are charging 10x more. Frames the session as three root causes.
01:05 – 03:00
02 · Everything reproduces after its own kind
You attract the buyer you are. Internal resistance to buying creates external resistance to selling.
03:01 – 08:15
03 · Becoming a generous buyer
Tipping story ($500 to a suicidal server), law of the farm, sowing money as seed. Every dollar spent is a seed in the garden of your future.
08:16 – 09:16
04 · Bridge to second principle
Transitions from buyer mindset to the time/money relationship as root cause two.
09:17 – 10:50
05 · Destroying 'time is money'
Proof by elimination: lose all your money, you can get more. Lose all your time — it's over. The cultural lie that equates them keeps people poor.
10:51 – 13:26
06 · Elapse vs. collapse time frames
Whiteboard: Poor/MC elapse time frames, rich people collapse them. Get more done in less time by recognizing time's superiority.
13:27 – 15:06
07 · Wealth = speed
Whiteboard: $1M in 20 years (not rich) vs. $1M in 1 year (rich) vs. $1M/month (240x richer). Same money, different velocity.
15:07 – 17:38
08 · $75K/year → $75K/month
Whiteboard: the exercise of taking annual income and making it monthly. Most people have never even intended this. Intention precedes the shift.
17:39 – 21:03
09 · Law of averages — say less to more people
Detachment from outcome. SWSWSWSWN. 18/100 close rate means volume is the only variable. A fast no beats a forever maybe.
21:04 – 22:49
10 · Selling vs. convincing
People love to buy and love to be sold — they hate to be convinced. Distinction: convincing = your reasons; selling = their reasons.
22:50 – 24:52
11 · Law of large numbers + obsess over their transformation
Multiply averages by scale. Hyper-obsess over solving their problem more than they do. Objections = questions that festered. Remove resistance before the price.
24:53 – 26:07
12 · Commission breath and close
The more you need them, the less they believe they need you. Detachment from outcome is the mechanism — not a trick, but a law practiced for 40 years.
Visual structure at a glance.
Named ideas worth stealing.
01:05
concept
Everything Reproduces After Its Own Kind
You attract the kind of buyer you are. Reluctant buyers create reluctant prospects. Becoming a generous, enthusiastic buyer draws the same energy back.
Steal for Positioning your offer at a higher price point — start by paying others at that level without flinching
10:51
model
Elapse vs. Collapse Time Frames
- Poor/MC: elapse (waste time, stretch timelines)
- Rich: collapse (use money to compress experience and income velocity)
Wealth is measured in the speed of money acquisition, not just the amount. Use money to buy back time rather than trading time for money.
Steal for Framing the value of any paid tool, course, or hire as time compression rather than cost
19:24
acronym
SWSWSWSWN
- Some will
- Some won't
- So what
- Someone's waiting next
A detachment mantra for sales volume. Eliminates emotional investment in any single outcome and keeps you moving to the next conversation.
Steal for Cold outreach, DM sales, or any high-volume prospecting environment
21:04
model
Selling vs. Convincing
- Convincing: get them to act for your reasons
- Selling: help them decide for their own reasons
True selling is outcome-agnostic from the seller's perspective and outcome-focused from the buyer's perspective. When it works, the buyer thinks it was their idea.
Steal for Any sales conversation, offer page copy, or email sequence — replace push language with desire-surfacing language
22:50
model
Law of Averages x Law of Large Numbers
- Know your close rate
- Multiply volume to hit any sales target
- 18/100 → talk to 200 → close 36
Combine a stable close rate with increasing prospect volume to make any income target a math problem rather than a luck problem.
Steal for Setting weekly/monthly activity targets in any sales role or launch context
23:50
concept
Objection Elimination Framework
An objection is a question that wasn't answered in the presentation and festered. Eliminate objections by anticipating resistance and removing it before the price reveal.
Steal for Structuring sales videos, VSLs, webinar flows, or any presentation that ends with an offer
Lines you could clip.
07:56
"You're gonna sell like you buy."
20:10
"A fast no is 100 times better than a forever maybe."
19:56
"Tell me yes or tell me no, but tell me now I gotta go."
21:50
"People love to buy and they love to be sold. They just hate to be convinced."
24:16
"An objection is a question that did not get answered in the presentation, and it got infected and festered into an objection."
25:30
"The more I make you feel like I need you, the less you believe you need me. That's called commission breath."
15:04
"You already make enough money to be rich. You just make it too slowly."
How they asked for the click.
25:55
next-video
"Stay blessed by the best. We'll see you in the next video. Bye for now."
Low-key sign-off with no explicit CTA — audience is already in a live event context
Word for word.
HOOK opening / re-engagementCTA the pitch metaphor analogy story
00:06HOOKto get people to buy things at low prices while other people seem to be selling the world for tens of thousands of dollars. So
00:52HOOKGrow. But it has to be an apple tree. And now you say you say, man, I thought you were gonna talk to me about how, like, how to get people to line up around the building and buy credit cards in hand.
01:04I am. Everything reproduces after its own kind. I live in Florida.
01:08I've never seen an orange growing on an apple tree, and I've never seen an apple growing on an orange tree because everything reproduces after its own kind. You wanna have you wanna have an army, a multitude, a a a crowd
01:20of rabid hungry buyers, hungry happy buyers? Become a hungry happy buyer.
01:28See, the cultural hypnotic societal mechanism has programmed you to love money more than time and to love money more than people.
01:38And that's one of the reasons you can't sell. See, you've got so much internal resistance to buying.
01:46By the way, the one of the reasons like, if you hate to sell and maybe this is not true for you, but it's true for a lot of people. One of the reasons you hate to sell is because you hate to buy. And you don't really hate to buy, you just hate salespeople.
02:02You go into a shoe store, they don't sell cars in there. The shoe salesperson comes up to you and says, can I help you find something?
02:11And you unzip your face and a monster jumps out says, no. I'm just looking.
02:19And you have you literally have a visceral reaction to someone who is attempting to help you buy the thing you came in the store
02:31for. And
02:34so because you have this visceral reaction to salespeople and you don't like it when people attempt to sell you something.
02:44You don't want people to feel about you like you feel about them, so you don't like to sell.
02:52So therefore, since you don't like to sell, you can't attract happy buyers. See, if you could get to the place
03:01in your life where you love the people
03:07and use the money instead of loving the money and using the people,
03:16then when people serve you, you would be happy to pay them.
03:21You know what drives me bananas? Folk going into a restaurant, running
03:29the server ragged like an indentured servant, and then not leaving a tip
03:40or leaving a dollar or church church church folks
03:46leaving a tract, a gospel tract, and no money.
03:53I'm I'm just keeping it real. Like, what what would happen what would happen if you became what would happen in your life if you became a happy
04:04tipper of people who serve you? Yeah. I'll
04:08tell you what happened. You'd realize that money is not your source. That's right.
04:13Come on.
04:16I if I go to a restaurant if I go to a restaurant and I'm buying and I go out to eat,
04:23worst case scenario, if they do a good job, worst case scenario, they're gonna get 20%. Mhmm. Best case scenario,
04:29if I'm paying, they might get 10 or 20 or $30 tip per person if they do a great job. Why?
04:37Because I wanna say thank you. Yeah. Yeah.
04:41And they will remember a great tip for the rest of the day, maybe the rest of the week. Mhmm. I
04:50won't remember it after I leave the restaurant. I I was I took some clients to lunch one time in Saint Pete.
04:58We had an event in Saint Pete. And there was this girl who was getting ready to get off work, but she stayed to service. And I think we had 22 people.
05:0720 I had 22 clients. And we kinda ran her ragged because I serve high end clients, and they know exactly what they want.
05:18And when we got done when this girl got done, she served us joyfully the whole time.
05:25And I gave her a $500 tip.
05:30And she came in tears and told us the story about how she had just gotten out of the hospital,
05:39and she didn't know what she was gonna do because she had these hospital bills, because she had tried to commit suicide.
05:47And
05:51$500 was more than just money to her. You know what it was?
05:58It showed her that somebody sees her. It showed her that somebody
06:04cares. I'm gonna tell you something.
06:09You know the law of gravity. Right? What goes up must come down.
06:12There's a law called the law of the farm. Here's here's how it goes. You reap what you sow.
06:18Yes. But you don't reap when you sow.
06:26You usually reap later than you sow. But you don't reap the same quantity that you sow.
06:34You usually reap more than you sow. Yes.
06:38What if you realized? What if you woke up one morning and you realized that every word that comes out of your mouth is a seed that you are sowing into the garden of your future? And every thought that you think is a seed that you're sowing into the garden of your future?
06:52And every deed that you do is a seed that you're sowing into the garden of your future? And every dollar that you spend is a seed that you're sowing into the garden of your future. And what if
07:02I'm not talking about blowing money. I'm not talking about being frivolous. I'm just talking about being generous.
07:10Because here's what it says. Given it shall be given to you. Mhmm.
07:15Pressed down, shaken together,
07:20running over, watch this, shall men
07:26shall men give into your bosom. What am I saying?
07:31I'm saying if you wanna have happy an army of happy hungry customers, you need to be a happy hungry customer
07:40for whatever it is you buy because you're gonna sell like you buy.
07:45And see, when somebody serves me, I'm happy to pay them. I don't I don't I I do not balk even a little bit at the price.
07:52You know why? Because I don't want people barking at the price when I tell them how much I charge, and I charge more than most people.
08:00And so when somebody serves me, I'm like, oh, well, here's your money. And I don't wanna hold anybody's money in my pocket sixteen seconds longer than I'm supposed to because the scripture tells me not to do that. Okay.
08:10So so the one of the reasons you can't sell one of the reasons you have you can't sell because you're not a happy buyer. And so you don't have an army of people you don't have an army of people lined up out the build out the door around the building, credit cards in hand, cash in hand, clamoring to pay you like Apple does when they come out with a new iPhone
08:31even though the newest iPhones are way worse than the older ones. Okay. I'm not even gonna talk about not even talk about how Apple deteriorated, but anyway, that's another conversation for a different day.
08:41But the other reason you can't sell is because you don't understand the relationship of time and money. Because the culture hypnotic societal mechanism programs you to believe the lie that watch this now.
08:54They programmed you to believe the lie that
09:05Time is money.
09:09You've probably said it. I know you've heard other people say it. I used to say it.
09:12Time is money. Time is money. Time is money.
09:14That's a that's dumb as a box of rocks. Time ain't money? I'll prove it to you.
09:22If you lose or spend all of your money, can you get more money? Yes.
09:28Yes. Yeah. What if you lose all of your time?
09:31Do you get more time? It's a wrap. If you had to choose today to lose the rest of the time you have left or all the money you have, which one would you choose?
09:41The money. Right. So we know in fact, if I said to you, I'll give you a million dollars today.
09:47Who wants the money? Raise your hand if you want the money. Raise your hand.
09:50Okay. What what's wrong with the rest of y'all? Okay.
09:52Okay. Okay. But there's a cat there's a caveat.
09:55There's a caveat. You have to end your life today. Now who wants the money?
10:00Nobody wants the money. Why? Because you already subconsciously
10:04realize that time is more valuable than money, but you never consciously thought about it. But what if I said to you, what if what if what if you were sick and you were gonna die,
10:14but there was a remedy. And the price of that remedy and it wasn't covered by insurance.
10:21The price of the remedy was all the money that you have. How many of you would spend all the money that you have to buy that remedy so you didn't die today? Right?
10:29Why? Because you already realize that time is more valuable than money, but you don't think of it that way. So you gotta stop saying that time is money because if you keep saying that time is money, here's what you're gonna do.
10:37You're gonna sell a whole bunch of your time for a little bit of somebody else's money, and you're gonna waste a lot of time to save a little bit of money. But when you realize that time is more valuable than money, then you're gonna use as much money as necessary to buy back the rest of your life. See,
10:51time, because of compound interest, time makes money more valuable. But because of compacted experiences,
10:59money makes time more valuable. What does that mean? That means if you take one vacation a year
11:06and you're gonna live for forty more years, you get to take 40 more vacations. But what if instead of taking one vacation a year, what if you started taking one vacation a quarter and started taking four vacations a year? Just because you could, just because you had enough money, you start taking four vacations with your family a year.
11:23Now you get to take forty years worth of vacations in ten years. Mhmm.
11:31And a hundred and sixty years of vacations in forty years. In other words, the quality of your life is not measured by the number of years of experience you have doing a thing, but by the number of experiences you put in those years.
11:43And when you have more money, it gives you the ability to put more experiences in your years. This is why
11:52poor people poor people
11:58and middle class people
12:03elapse that's not I didn't spell that right. Elapse
12:10time frames.
12:16You know why? Because they don't realize that time's more valuable than money. That's why poor people middle class people waste time.
12:22Like, I'm I'm I'm confused at when people have time
12:30to sit down and watch a four hour sporting competition. I'm like,
12:39where does this time come from? Like, I'm not even working eight hours a day, and I don't have time to do that.
12:46I don't have time to read. Like, I don't have time to read all the books I wanna read. I
12:50don't have time to spend with all the people I wanna spend time. Like, what they elapsed time frames.
12:55I think there's there's an e on the end of a lapse. I just noticed that. Okay.
12:59So they elapsed time frames, but watch this. Rich people, here's what we do.
13:06We collapse time frames. I
13:12don't know if I spelled that right or not, but it's okay if I didn't because we have this thing on our blackboard called a spelling box. And if I misspell a word down here, take any letter between a and z, put it where it goes, together we can spell that word right. Okay.
13:25So we collapse time frames. Okay. We collapse time frames.
13:29What does that mean? We collapse time frames. We get more done in less time
13:35because we realize that real wealth is measured more in time than it is in money. Wealth is measured more in time than it is in money.
13:43What does that mean? K. What it means is
13:47if you make let's call it a million dollars because that's what people think of as a lot of money. Right? So
13:53if you make a million dollars, are you rich?
14:34HOOKIn fact, if you make a million dollars a year, you're 20 times richer than the person who makes a million dollars in twenty years. Y'all both made the same amount of money. One of you just made it faster.
14:44HOOKIf you make a million dollars a month, now you're, whatever that is, 240 times richer than the person who makes a million dollars in twenty years.
14:54HOOKNot because you made more money, just because you made it faster. See, I submit to you that all of you already make enough money to be rich.
15:04HOOKYou just make it too slowly. Think about how much money you make per year. Somebody you don't have to shout out how much you make.
15:11You can shout out how much you used to make if you wanted to. Somebody shout out an amount of money that people make. 75,000.
15:1675,000 a year. So you're making $75,000
15:19a year. Here's how you get rich.
15:22You ready? 75,000 a year. Take this
15:27yearly amount. K? Take that yearly amount
15:31and okay. That works.
15:35Make it monthly. Now you're rich. Same amount of money.
15:39Just making it faster. Now
15:43here's what I know. We just we we talked in our q and a session about about energy and intention.
15:51Most people have never set an intention Yeah. Ever in their life to turn their annual income into their monthly income ever.
15:59The thought has never even entered their mind that that would be possible for them.
16:04Now
16:07I maybe there's something wrong with me. Y'all know I my nickname's big head.
16:10Right? So because my head was this size when I was in the first when I was in the first grade, And I was top very top heavy, and I used to fall down forward and hit my head on the sidewalk. That's why I had these scars on my forehead.
16:20That's literally what they're from. I'm not making that up. That's
16:23that really happened. Okay. Well, anyway, you are looking at me all shocked ified.
16:28Okay. Idea what a deal. Okay.
16:30So so maybe that's why I'm the way I am. I juggled some stuff loose and it never got back tight. Right?
16:38But when I'm thinking about earning revenue, I'm I'm like, we have really good revenue.
16:46And, like, I said to somebody this morning,
16:52and I'm gonna I'm gonna get into this here in a hot second. I said to somebody this morning or yesterday,
16:59I've been an entrepreneur for forty years since I was 25. We've generated between 60 and $70,000,000
17:09since I've been an entrepreneur, which is decent. That's not terrible.
17:16But now I've literally figured out the plan where we could do more than that in the next six months.
17:23And I know what you're thinking. Well, why would you care?
17:26Why would you wanna do Because I can. So
17:33so so how do you how do you speed up your income? Here's how you speed up your income. Like,
17:40you get good at selling.
17:46Myron, what is the number one skill if I wanna multiply my income that I need to develop? The number one skill that you need to develop is
17:54you need to learn how to sell, and you need to get good at it, and you need to have as many sales conversations as necessary to master the skill of selling. And by the way, you talk about collapsing time frames?
18:07Here's one reason why people never learn to sell is because when it comes to sales, they want people to say yes and they elapse time frames because every time they get a no, their feelings get hurt. You know why their feelings get hurt?
18:20Because they want a yes. So here's why you can't sell. Because when you're selling, you want people to say yes.
18:27When I'm selling, I don't care what they say. Like like, no. Not like at all.
18:33I am so divorced from my need for somebody's for the person I'm talking to to say yes. Would you like to know why? Because there's a law that tells me if I talk to enough people in a short enough period of time, somebody somewhere gonna buy something from me.
18:50So I want I want like, I I want you to really think about this now. I mean, what's that what's that law called? It's called the law of averages.
18:57If I talk to 10 people, I'm gonna sell a certain number. If I talk to a 100 people, I'm gonna sell a certain number. So
19:04if you're in that group of 100 people, I don't care if you wanted a yeses or wanted a noes. Let's
19:10say let's say I can sell 18 out of a 100 on whatever I'm selling. I don't care if you wanted a 82
19:18or wanted a 18. I just know I gotta get to a 100.
19:24And so now I'm like, tell me yes or tell me no, but tell me now I gotta go. S w s w s w s w n. What's that mean?
19:30Some will, some won't. So what? Someone's waiting next.
19:34You wanna be good at sales? Say less to more people.
19:43Say less to more people. You wanna be bad at sales? Say more to less people.
19:47What does that look like? You attempting to turn a no into a yes, so the law of averages already told you they are no. So
20:02if, like, one on one sales, one on many sales, I don't I don't have time to care who says yes or who says no. Why? Because for me, this is a race for the aces.
20:12I am not I'm not looking for yeses. I'm just looking for decisions,
20:18and I'm not looking for slow decisions because guess what? .
20:28Let that one grow on you. So if you wanna be wealthy and you wanna get good at sales,
20:35collapse the time frames between presentations
20:41and say less to more people. You wanna get good at sales? Stop walking around quoting ridiculous truisms that aren't true.
20:50Like, people love to buy them, but they hate to be sold. The idiot that came up with that was bad at sales.
20:59Why do I say the idiot that came up with that? Because here's the reality. People love to buy and they love to be sold.
21:04Mhmm. They just hate to be convinced. And one of the reasons you can't sell is because you attempt to convince people thinking that that's selling.
21:13When you get good at sales and somebody buys something from you, they will think it was their idea.
21:20Okay. Everybody take out your phone. How many of have an iPhone?
21:22Who has an iPhone? Okay. Android.
21:25Android or iPhone. Okay. You got you got an Android.
21:27You got an iPhone. Guess what? You weren't born wanting that.
21:31So why did you buy one? Oh, I just wanted one.
21:35Yeah. You know why you wanted one? Because they sold you on one one.
21:38We love to buy and we love to be sold. We love to be sold, but we hate to be convinced. And here's the difference.
21:45Selling is persuasion. It's not convincing. Selling is when I
21:50let me tell you what convincing is first. Convincing is when I attempt to get you to do something I desire you to do for my reasons. That's convincing.
22:00Selling is when I help you make a decision you already desire to make for your own reasons.
22:08So when I'm selling, I'm not thinking about me. I'm thinking about you because I already know I can't lose.
22:16Why? I'm following a law, and it's a winner's law.
22:19It's called the law of averages. And guess what I'm gonna do? I'm gonna multiply the law of averages times another law.
22:25You know what it's called? The law of large numbers. So if I know I can sell 18 out of a 100, I'm not gonna talk to a 100 and sell 18.
22:34I'm gonna talk to 200 and sell 36.
22:38That's called the law of large numbers multiplied times the law of averages. And see, most people don't get that.
22:45And if you do that, you can get really, really rich really, really fast. And you can have
22:56it sounds so crazy like I get it. It sounds crazy. So I sound like a crazy person.
23:01I may even look like a crazy person.
23:05You can have $100,000 months or $100,000 weeks or $100,000 days or $100,000
23:12hours. You can have million dollar months, million dollar years, million dollar weeks, million dollar days, million dollar hours.
23:22But you have to hyper obsess over solving somebody else's problem
23:31more than they do so that you find the solution that they're willing to pay you for. And if you will do that,
23:40you'll be able to sell for the rest of your life. I'm really good at sales.
23:45You know why? And I don't ever have to talk anybody into anything. Ryan, you know what people ask me?
23:48They say, but, Meyer, how do you overcome objections? Easy. I don't get them.
23:53I don't get objection. Objection? Cow, please.
23:57You say, what do you mean you don't get objections? Here's what I mean. I believe that an objection is a question that did not get answered in the presentation,
24:05and . So what I do is I think about the person I'm selling to long enough and hard enough to figure out what their resistance will be so that I can remove that resistance before we ever get to the how much the offer is. And see, you wait till the end and you do all the talking and then you want them to participate when it's time to close.
24:26This ain't that, baby. So that's how you close. This is how you get good at selling.
24:32Start collapsing the time frames. Get good at obsessing over solving their problem, not your commission problem,
24:40their transformation problem, and your commission will take care of itself. If you will do these things, it'll change your life for the rest of your life. One of the reasons you have a hard time selling is because you desire people to buy.
24:51Stop it. If you can get to the place where you really don't care I mean, you care about them, but you don't care if they say yes or tell say no because you already know somebody's gonna say yes. I'd I've been I've been practicing this law for forty years.
25:05I know it works. There's no doubt in my mind. I don't have to worry about it.
25:08Like, I have no idea where my customers are coming from this month. I know they come and know they're on their way.
25:18So I practiced this law for forty years. It is never proven
25:24to be wrong because the more
25:30I make you feel like I need you, the less you believe you need me.
25:36That's called . The more I make you feel like I don't need you, the more you believe you need me.
25:46CTASo the best way for me to make you feel like I don't need you is for me to feel like I don't need you because I'm aware
— full transcript
§ 05 · For Joe
Three beliefs that make selling feel like pushing uphill.
WHAT TO LEARN
The sales struggle most people experience isn't about tactics — it's about three inherited beliefs that silently sabotage every conversation before it starts.
- Your relationship with buying determines your ability to sell: internal resistance to paying full price, tipping generously, or buying eagerly bleeds directly into how you present offers to others.
- Believing time equals money keeps you selling time cheaply and saving money obsessively — two behaviors that guarantee slow income growth regardless of your work ethic.
- Wealth is a speed measurement, not an amount: the same million dollars earned in one year versus twenty years represents a 20x difference in real financial position.
- Every objection at the close is a question you failed to answer earlier in the conversation — not a negotiation to win, but a gap in your presentation to close.
- Selling and convincing are opposites: convincing uses your reasons, selling surfaces theirs. A buyer who thinks the decision was their own idea will never feel sold to.
- Detachment from any individual outcome is not emotional indifference — it's statistical confidence in a law that says volume produces results regardless of any single no.
