Google just ended search as we know it, and the evidence is already sitting in your Google search console. Your impressions are going up, but your clicks are going down. That's not an accident. That's AI answering searches before anybody even reaches your website. Combine that with what Google just shipped at IO, search agents that not only browse the web for you, but can book for you, purchase for you, and even submit leads for you without you ever visiting a website. And you have a complete rewrite of what it means to get found online.
And if you don't adapt, your SEO, your leads, and your sales will quietly disappear. But in this video, I'm gonna show you exactly what changed, the one mental model that explains all of it, and the strategy that you need to be doing right now so that these search agents recommend you and not your competitor.
Let's get to it. There were a lot of incredible announcements at Google IO, but there were two that are gonna impact the way we search. The first one is the fact that the search box is now turning into your own personal dashboard. You can ask how do I build a balanced workout plan and a few more other things. And Google not only looks through your information but creates a personalized dashboard that you can use over and over and you can also share with people. This is gonna be the death of a lot of other traffic particularly for websites that have things like recipes or workout plans.
See you later. Those are not gonna exist anymore. And number two are these browser search agents. Now this isn't specifically new. We've seen this with Perplexity's comment and a few other AI companies have their own versions.
But when Google does it, they automatically
have a billion users behind them. So this really makes a massive impact and you need to know how to optimize for these search agents. What you need to start thinking about is the fact that your customers now have a concierge service. These are the search agents because they know so much about you or about the customer that they're going to search with all that knowledge and information behind them. Let me give you an example. Let's say in this weird example, I owner of a Vietnamese restaurant somewhere in Melbourne, let's say Fitzroy.
If I type in find me an accountant, Google's not just gonna search normally with these agents accountants near me. Absolutely not. It has all of the previous information about me. So it's gonna see, okay, let's find an accountant, but for a 12 person Vietnamese restaurant in Fitzroy with 1,800,000 revenue that uses zero and prefers in person meetings.
That is all the information that it's gonna do the search with because it wants to find the perfect accountant in this instance for me. So we're no longer optimizing just for humans or for the AI search engines, but for the search agents.
And I'm gonna show you how in a second you actually optimize for these agents so they choose your business and not the competitors. So stick around for that. But first, we need to understand if traffic is down, how do we measure things? What's the next real KPI that we can follow? Well, this really comes down to two main things, your search appearances
and your citations.
And how to find this data? Well, there's actually a free tool that is very much slept on. Hi, guys. Just a quick one. Ranking in the AI search engines like Google AI overviews doesn't have to be complicated. Inside the AI ranking school community, I'll learn learn how to do that for multiple of these clients which are now ranking for the right service keywords in the right locations inside Google AI overviews. And if you wanna learn how to rank in this new age of AI search engines like Google AI overviews or GPT search, the AI ranking school community is for you. Link below back to it. And that is Bing Webmaster Tools. I know. Who would have thought I would have started using Bing. But Bing Webmaster Tools, which is their version of Google Search Console
has this fantastic
set of data that you can have access to. If you go to your Bing account and you go to the AI search performance tab, it gives you all of the citations from AI and all the times you're getting cited, which is amazing. So if I scroll down here, I see that over the past three months, I've been cited a total of 8,600
times, the average pages that are getting cited and the queries which my website is being cited for.
Really good information and whilst I'm not getting the the traffic that one would used to get, I'm still getting cited
which is a good KPI to understand.
Now, we need to know that this is only for the Bing searching network which means just for GPT
which is all well and good but let's be real here, the big competitor here is Google so we need to know how we're getting cited in Google AI overviews. There's another tool that you can use for that. I'm gonna leave a link for you to try out Datawise for free. You don't need a credit card or anything. And there's a section here that is AI visibility.
I'm gonna go to the brand tracker section and here I can put a website like let's put
the sell.com.
I gotta make sure I've got Google AI overviews selected and I'm gonna go to analyze. This is gonna give me all the times and the AI search visibility of Vercel as a domain. So it's getting these many total mentions,
where is it getting mentioned mostly from the website but also on YouTube and Reddit,
and the mentions over time as well as the actual questions
that are making the AI search engines cite
and mention Vercel. So now that the new KPI is really more about search appearances and citations,
you need to think of your website not just for a landing page for humans,
but you need to think about it as a data API
of your business for these agents. And websites have already been something like this anyway,
but you really need to think about having all of the correct information and all of the information that you can on your website. Because essentially the ability to give the agents all the information
they need to make sure that they recommend
you. But here's the thing, you need the right type of information to get cited because having the right information doesn't mean having all of the information. See, what's really going to win now is you getting hyper niche in understanding who your customer is. Let's say I'm still that accounting or I've reversed the roles this time. I'm the accountant this time and I want to market myself from an SEO perspective.
I can't longer say, oh, yeah, I'm an accountant for small businesses. That is way too broad and it's not gonna bring me the right traffic because I'm not gonna give the search agent the right information. I need to get deeper. For example, accounting for hospitality businesses in Melbourne. And that isn't even niche enough. I need to go a step further and I would say things like accounting
for restaurants in Fitzroy that uses Xero. That's the accounting software. And you might be saying, oh, there's no search volume for that. I'm gonna get really no clicks. But remember,
nobody's getting clicks anyway practically.
So you need the right clicks. And the more niche you get, the better information
the search agents have to make sure that you're the one cited because you have all the exact requirements
that a user might be looking for. So now we know what are the new KPIs that we need to look at. We know what type of information we need in our website.
How do we know if our website is search agent friendly that the agents can actually access our website and do all the things they need to? But let's do the test.
To do this test correct, and by the way, it's free, you need to download a special version of Chrome called Chrome Canary.
This is the version that is used by developers because it's updated almost daily with new features. Some of these features in Chrome Canary, not many people get. So I need you to download that. Once you've downloaded and installed it, you need to do a couple of things here. You want to go to this URL and I'll leave it in the screen here
and you want to make sure that you enable WebMCP
for testing. This is critical
because by default, it's just by default, but you need to make sure that it's enabled.
Now we're ready to go, and we can test if our website is ready for the AI search engines or the AI agents, sorry, that are searching through the website. I'm gonna pick a website here. With the website loaded in Chrome Canary,
you wanna go up here to the three dots, you wanna go to more tools and we're gonna go to developer tools. Now by default, you might have been placed in the elements tab. You wanna go to the lighthouse tab.
And if you don't see this report here, it's because maybe you've got the dock sided in the side like this. I like it at the bottom so I'm gonna place it like here, like this here.
What you need to do is make sure that in the categories you have this agentic
browsing category selected.
I've got the desktop selected and I'm going to analyze the page load.
Now this calls the lighthouse report which is just a classic report that every SEO should know about. It essentially tells you the performance of your website from a speed, from an SEO perspective, from a technical report perspective.
Really good to have. But now there is a very new and important feature here because these are the normal
datasets that we get, performance, accessibility, best practices, SEO, but now there's a new one, agentic browsing.
That is the one that you need to make sure you optimize for. So if I go down to the website, I see here,
okay, my agentic browsing. I'm missing a lot of things. The accessibility
tree is not well formed.
So now you know if your website is actually optimized for this or not because you can get up to three out of three from the agentic browsing and that's where you know that you're actually getting optimized. What's one thing that you can do today to make sure that you are optimized for this new type of SEO? Well, thankfully, Google has confirmed the one thing that's going to help this is setting an LLM dot TXT file on your website.
This used to cause a bit of drama in the Internet because people thought that LLM dot TXT files were a waste. Turns out they're not. So how do you put this file on your website? Let me show you really quickly because it's very easy to do. All you gotta do is if you're on WordPress is make sure that you have a plugin installed called Yoast. Right? So I'm gonna look for the plugin with you. I'm gonna go to plugins. I'm gonna add a plugin
and I'm going to search for Yoast.
And it should be the first one that you find here. I'm going to install the free version for this purpose is gonna be more than okay. So I'm gonna install this and then you need to activate it. With that plugin installed, we can go to Yoast SEO because we're gonna have that tab now. We wanna go to settings within the Yoast application.
You want to scroll
all the way down until you see this one here, which is the LLM dot TXT file. It's just under the AI tools. All I wanna do is enable that and save changes and that's it. Well done. You've set your LLM text file on your website.
You're on your way to becoming a lot more friendly for the search agents. Now if you run the same test that we did before with your website,
you might get two for agentic browsing or even three out of three depending on the other things that you have on your website.
We figured out how to get four out of four for agentic browsing. So kind of optimized for performance, accessibility, and SEO almost everything a 100%.
These are the type of things that we're keeping up to date and we teach inside our community AI ranking. I'll leave a link if you wanna try it out risk free for seven days below. And that is it. Welcome to this new AI search era of agents doing most of the work for you. The main thing from there is not to panic. SEO has been changing for more than ten years now. It's not going anywhere, but it is evolving. Thanks for watching. I'll catch you in the next one.