At 2AM with GBTV, go, why can't you fix this bug? And I was like, I'm talking to a fucking computer,
and it literally will not fix that bug. And I'm like, what am I doing with my life?
I'm gonna build an AI that builds companies, and then I'm gonna build a thousand companies with all my ideas, and the dream got really big.
Everyone is building an AI in some way, shape, or form, but there's only a handful of people that are truly building at the fringe of what's actually possible. And today, we're getting to meet one of them. It's a super ambitious project. And so obviously,
investors love really ambitious project that can change the world. It's also very impactful one if you can help the 99%
be more of a part of the economy. I'm going behind the scenes with Ben Barocca, the founder of Pulsia, a platform that uses AI agents to autonomously build and launch companies for anyone. The mission of Pulsia is really to give a tool that is able to build any business, but also any idea autonomously,
setting up a bank account, talking to an accountant doing taxes, to talking to a factory to build something specific, and then plugging into all of these to hiring a human. Ben just closed a $30,000,000
seed round by making VCs pitch his AI agent instead of him. And his goal is to build the first one person billion dollar company. But the question on everyone's mind is, can he actually pull it off? What you really want is just like Bolsia to rip for you to tell us, Paulsia, hey, like, here's my business. Just do it. I don't wanna babysit you. Your AI just run for twenty four hours straight. This should be such a perfect indication of the fact that you can do this too. Anyone can do this. AI has just leveled the playing field. Go nuts and build something that the world's gonna use.
Alright. So today,
we are catching up with a guy called Ben Serra. He's a previously exited founder. He's onto a new venture called Pulsia. It is a agent architecture that allows anyone to basically type a sentence in and build a business and
have it run completely autonomously twenty four seven. I meant to go on a run-in like twenty minutes. He's like a really good runner apparently.
So he said he was not that good, which is what every good runner says.
Probably gonna smoke me, so we'll see what happens.
Life of a founder, it's like, I feel like you can't eat with the discipline because it's such a drive, and it there's so many ups and downs. You have to find those rituals
because, like, you you only do your best work when you feel your best. Right? Yeah. And and So that's why, like, it's, like, it's hard for me to live somewhere that feels right
to have a nice setup, like, a nice life setup when I'm working.
My posture
I don't know. Just trying to create the best experience for my customers. Okay. I also feel good. Yeah. I'm also in a good mental state.
It's a beautiful spot.
Cheers. Cheers.
Super hectic run. Super hardcore.
What's time today? What's going on? So today is gonna be about we have a podcast,
uh, that we're gonna do in an hour. Oh, actually, the French a French podcast
going international.
Yeah. We're gonna release this new feature called Boost. Um, it's code named Boost. Don't I know if you wanna call it Boost yet.
Uh, but, essentially, it's like a way for Polsia
to run autonomously for much longer because cost of intelligence is so high. Like, you know, Entropic OpenAI APIs for the top models are so high. You know, the initial product was just like, um, you know, you had to you had one task every night, and then, like, in the product, you could ask to do more tasks every day one by one, and you can commission Polsia to just, like, run continuously for hours and hours.
Alright. So we are on our way into San Francisco City to go to the office where
Ben works at. He just finished up his podcast. It is absolutely crazy
that within, what was that, like a month and a bit of actually like having this product live,
that is at a 7,000,000
annual recurring revenue. That is just insane.
It is like unheard of heard of numbers here, but it like in AI like it makes it possible. And when you see what he's actually building and what he's built for someone, like I'm like, oh yeah, I would use that 100%.
Like this is the future.
It's just insane.
Can I be in the
Welcome to the vlog?
How do you guys know each other?
We are French.
French, Texin. Texin. She's a investor at Google Ventures. And
Yeah. Yeah. We met in LA, I think, two Two minutes at a party. Two weeks ago at a party at one of your investors party, Sufja Morozo. Yeah. And
the rest is history.
Very excited about what he's building. I think
you're really building the future.
Some people may not see it now, but
it's very exciting. Have you tried the sugary croissant next door from the Magri? Oh my god. Do you want one? Let me get you one. Do you want one? Sure. Okay. Fuck it. You're the best one. I'm telling him that, like, a fast everyday.
Hello. Bonjour. Hi. In
my Australian accent. Sometimes
the universe wants you to eat croissant and you eat the croissant.
We've been like we've been like fighting it for like we've been fighting it twice on two separate occasions this morning and it's it's happened. Tell me who that was, what just happened, like crazy proximity. Right? I know. So it's actually that's the
that's an investor from Google Ventures that I met a while back in LA actually at like a party that like one of my investor
threw back then. And yeah, when I moved to SF, she was one of the people that like I knew and then we hanged out and she actually she had the studio in Marina that she rented from me for a month. So I was in Marina for month. That's why I wanted to take you here. And it's such a cool, peaceful place to get coffee, to get the fourth coffee of the day. And,
yeah, it's so random that I rent to her, but it's sort of like that serendipity you get in SF
where you keep on running into people casually and then it's like, well, yeah, when you wanna raise a round, then it's so much easier when you're right there and you can just chat about it over coffee or over croissant. Right? Literally.
Literally. And it's like if I was in Paris or in Houma or wherever, it's like that doesn't happen. Yeah. So you you can still build. You can still build great things, but you don't run into those people that like lift you up, that like give you opportunities to like go bolder, go faster, you know? Yeah. That's what you get at SF. That's what's a magical place. We're getting to Sapiens
HQ,
which is one of the infrastructure for agent sort of companies I work with to help me scale Postiere without having to, uh, rebuild
the whole Internet myself. So, yeah, the idea is like partnering with the best
SF
AI agent startups that are all getting started,
and are all building the the infrastructure for this future that's coming that's now and coming soon. Yeah.
And yeah, it's like working with other people without hiring employees.
The thing to think about it what would be interesting is sort of like having all these different channels. And so for each one, there's obvious big ones we could target. Yeah. And it's it's podcasters.
It's like, you know, if it's a late night show, I mean, that's more difficult to do. But, like, at which diff at which stage of the company or which feature
we think they could be interested. Because of course, we can wait until they invite us, but we can also provoke it with our network of people. But we can maybe
today is not good. But if we announce the fundraising,
maybe
trying our luck to say, who knows? I think the fundraising, we should brute force it on each of those channels because the story is too beautiful to
not being on all those things, those
channels.
The story is basically sort of founder company raising a shit ton of money
and actually the company growing fast. And I think this should be one of the priorities from us, but also the PR agency Of course. To really be sure that we're going to be pushed on all those different channels. Yeah. Was thinking, for example, the solo founder journey. And that's something interesting. Those are obvious moments. Then there's features that could sound boring, but actually, we could turn it into an interesting story. Yeah. Right? So we talked about boost like the okay. Yeah. It's just a button to get Portia to be autonomous. God mode. But actually, no. Let's turn into let's call it god mode or yolo mode or, like Yeah. You know, like, something that's more interesting than boot.
It's pretty cool to hear how Ben is actually thinking about go to market virality and customer acquisition, and that is one of the most critical pieces in getting a company like this to a venture scale outcome. But building a product that can actually deliver on that promise is a whole other challenge, and that comes down to the infrastructure partners making it all work behind the scenes. And that was exactly where we were headed next. Polsia, obviously, is building an AI that can build and run businesses for for the 99%,
which means we get a lot of nontechnical people that, like, go to Porsche and ask them for their dream company or their dream projects.
And
sometimes Porsche needs to use a browser to act and to do things. For those who don't understand, would you mind introducing exactly what the product is? Yeah. So Encore Browser is basically an gigantic browser automation workflow that allow you to basically automate anything you want on the web without the hassle of,
uh, are you human or are you bot and
do it as fast as you can. So that's basically what we do, and that way we allow agents to interact
with the web in a seamless way. Polsia is super pumped to be partnering with,
you know, with Sapient,
with Anchor Browser, with Blackcell, and a and a few other companies we're talking to to get everyone
to benefit from each other. Right? Because everyone is is is building a part of the stack, going very deep in a part of the stack.
And, you know, like, Polsia is, like, building more, like, the the the end product, like, the autonomous loops, the orchestrations,
the, like, memory layers,
and, obviously, like, the consumer, you know, the consumer growth, right, which is a big part of, like, what Porsche does and educates people. It's so funny. Like, you know, you're a solo founder, but it still takes a village.
Right? But, you know, you can be a CEO and raise all the capital
and
hire an army with, like, the Lord of the Rings. You know? It's like, okay.
I'm proto.
Like, guys The fellowship have the ring, but, like, I need, like, you guys to come with me because, like, we're going to Mordor.
So right now, the infrastructure is quite a it's quite a challenge to build, but it's Yeah. Amazing to see that much apps being deployed in a few sec in a few milliseconds
or even nanoseconds.
It's insane. I mean, really cool. Like, I love that, you know, we started working on just this inbox, which, by the way, is a whole thing with, like, all the security challenges of those agents Yeah. Going wild and like trying to like break everything if they can. And so being able to contain them into the sandbox where it's like, you know, you stay here, you stay Yeah. The corridor. And also, you know, end of the day, it's about reducing cost for our policy, which means we can reduce cost for the customer and get more customers.
Yeah. It's the new infrastructure, like, only pay on demand. Like, when you're using stuff, you pay. But otherwise,
it's free. Exactly. So And it's like I feel like the Internet was built for you. I mean, it was built for humans and for Definitely. And all those like web servers and boxes. It was built for a company to build one web server,
and so there's like minimum commitment and cost. And when it's just an agent who's spinning up, you know, we're gonna launch a feature soon where it's like a user can launch like 10 businesses in parallel and just like AB test them. Yeah. And it's like, well, I cannot pay like $10 a month for 10 personal accounts.
That makes no sense. I mean, no. Because actually, these are temporary businesses that get built in like in minutes.
Yeah. So super excited for you guys to to sort of like figure out. At some point, we'll reach the the the infrastructure problem.
Yeah. Probably where we need to have more servers. Yeah. But that's our More data centers. Yeah. More data centers. Centers so that we can support all CS growth. Exactly.
We need to find
VCs or, I don't know, someone that is excited about this about base scale. I we met a a VC earlier
today. She's she's she's
excited.
She's gonna finance it. Yeah. And then there's the whole GPU problem. Like, that's something we wanna tackle afterwards. Like, we started with a sandbox, but we we want to optimize the whole infrastructure
Yeah. Network wise, storage wise, GPU wise also. Yeah. And so that's a whole ecosystem that we want to provide. Yeah. I love it. And
at some point, we'll tackle the GPU problem with our own data centers. All the network is inside these data centers, so you have the most optimal
sandboxing
and agentic platform
Yeah. To work with.
Sapiom is like the infrastructure
that makes Porcelain possible. Porcelain was
imagined and vibe coded by me. But very quickly as the system scaled,
it's like,
okay. There's a whole infrastructure of, like, you know, how do I how do I make sure that, like, when Polsia agents
run,
uh, they're secure, it's scalable, meaning if we go from, like, 1,000
customers to 10,000 to a 100,000, it scales. How do we make sure that, like, agents have all the best APIs
and at the better at the best cost and that they are allowed to use those scales? So that was sort of, like, the the in the initial partnership. I was like, well, you guys build the payment rails and the API rails, and I'll bring the customers.
And it's like we win together.
And and now we are, like, buying GPUs.
And now we're like, actually, okay. So how do we go from from, like, 7,000,000
run rate to 70,000,000 run rate? How is it going on the GPU side? Yeah. It's still a mess? Yeah. It's hard to get GPUs. And it's hard to make those GPUs work at, like so we had a good concession today with
What are they saying? Are they saying, like I feel like it's literally their job to run models.
I told them. And so it's like told them actually. Do you mean, like,
the top open source model is has an issue running on your fucking GPUs? Like, it doesn't make any sense to me. Just so I can understand, like, for the audience who doesn't understand how this all works, so you're buying GPUs
from companies.
How does that even work? Are you physically
building
infrastructure out west to, like, hold the GPUs? No. So there is companies who are actually running
those GPUs, and they cannot resell the GPUs with the model. So it's similar to Entropic. You know, when you go to Entropic, your API is like technically, Entropic is running GPUs to run their model, but there there are companies that actually kind of reserve and buy kind of GPUs that they will run for you, and you decide the model that you want to run on those GPUs.
So you can decide which open source model you want to run. So they kind of run those GPUs, and then you book those GPUs for
a year, two years, three years. Uh, and then it's your kind of
rack on our servers of GPUs,
and then you can just turn all your traffic.
And that's at no cost. You just pay the GPUs. And then it's up to you to optimize it and to, uh, leverage all those GPUs.
But, uh, today GPUs, it's like a black market. Uh, it's almost impossible to get, uh,
every one of those big companies, and they just
got sold right away. Uh, so we're always competing against
people in Asia, people everywhere to get some allocation of GPU,
which is quite quite interesting. So it's all about connection and, you know, putting investors to figure out how we can connect with the right founders
and making the right connections to get some clarity.
To get a computer, that's crazy. Yeah.
Yeah. Is
there any sort of advice you'd give a founder who's looking to do something,
I guess, a bit similar like this? Like, what would you say to those guys out there? I mean, what I think is that until you have product market fit, you should force yourself to be alone or a micro team. Like, you and one other person and that's it. Anyone on the team and if it's just you, it's just you, should use AI all day long like Flock Code, Codex, Polsia, whatever you want. And once you have Falcon Market Fit,
try to get to replace employees. And what I'm trying to say is that like it will force you to fully understand where's the edge.
And because once you understand what the edge, it might give you ideas to actually the business you were trying to start in the first place.
And it's the only way to being able to win in this age is to fully understand the cutting edge.
And if you start hiring too fast and then you rely on someone else's knowledge
to build, that's where you may lose. And so stay lean,
stay solo,
and
go get them.