WEBVTT 00:00:00.480 --> 00:00:10.080 Hi. My name is Tyler Moore. I've been building websites for over twenty years and this is Emmanuel Diaz. He's been making websites for a long time and has made over a thousand websites. 00:00:10.160 --> 00:00:16.185 You told me something last week. You said that nobody actually wants a website. They want something else instead. 00:00:16.185 --> 00:00:17.465 Uh, defend that. 00:00:17.945 --> 00:00:21.625 Yeah. So, you know, if if you run a website design agency, 00:00:21.865 --> 00:00:30.520 um, you might have noticed that you care a lot about creating a website and having a nice website. But for the average person or, like, the average business owner, 00:00:31.800 --> 00:00:45.295 their website is not something that they think about a lot. It's kinda like a business card where, like, you know, you wanna have a nice business card, um, and then that's kind of it. You just it kinda sits there. And if you've ever tried to do, like, a cold sale, 00:00:45.695 --> 00:00:48.175 calling somebody to offer them a website, 00:00:48.415 --> 00:00:48.975 they 00:00:50.015 --> 00:00:58.175 unless it, like, is a particular pain point where they're, like, embarrassed about their website or their business is just starting and they kinda need something up and running, 00:01:00.300 --> 00:01:08.940 they don't really care about it that much. It's just like, okay. I have a website or I it's ugly or it's okay, and it just kinda sits there. It's it's kinda fine. So 00:01:09.340 --> 00:01:15.365 what I've come to the conclusion of is that what customers actually want is not a website. What they really want is 00:01:16.165 --> 00:01:25.910 money. They wanna they wanna you need to sell them you need to sell them not on the website, but on systems that will will make their life easier. 00:01:26.230 --> 00:01:44.155 And if it makes your life easier and it also makes them more money, um, that is a a much better pitch than, uh, hey. I wanna make you a a better website. So how do you go about pitching them, and what is their reactions, and does it actually get the higher conversion rate when you reach out? Or how does it all work together? 00:01:44.875 --> 00:01:47.675 Yes. So I I wanna show you an example. So, 00:01:48.235 --> 00:01:49.835 uh, if you open 00:01:49.995 --> 00:01:53.675 right there where it says, um, if you go to gotyoursix, 00:01:53.990 --> 00:01:56.310 let me see. I think it's gotyour6.com. 00:01:57.750 --> 00:01:58.630 Oh, 00:01:59.430 --> 00:02:00.710 gotyoursix? Hold 00:02:01.190 --> 00:02:03.990 on. Gotyour6.com? 00:02:03.990 --> 00:02:08.545 You are. You are. You are. You are in the number six. Okay. Gotyour6.com. 00:02:09.185 --> 00:02:09.825 Okay. 00:02:10.065 --> 00:02:11.585 So this is like 00:02:12.385 --> 00:02:13.825 no. It's not this one. 00:02:14.785 --> 00:02:19.905 Although this is a this is a an equally equally bad What is this? 00:02:20.705 --> 00:02:22.940 I don't know. That's not the website. 00:02:23.260 --> 00:02:23.980 Let 00:02:24.300 --> 00:02:25.580 me send you the 00:02:25.900 --> 00:02:26.860 the link 00:02:27.100 --> 00:02:28.540 right now. Oh, 00:02:29.660 --> 00:02:33.500 sorry. My bad. It's it's got your six firearms training. 00:02:33.865 --> 00:02:36.585 It's a very long name. So I'll send you the link. 00:02:36.985 --> 00:02:37.545 But 00:02:38.025 --> 00:02:41.305 the the website is it kinda has the same problem as 00:02:41.305 --> 00:02:42.985 the website that you just opened. 00:02:44.505 --> 00:02:58.040 It's like a ugly website. It's like a you know, it's just not they did it themselves. Right? Now if you if you look up the business, right, so if you just put Got Your Six Firearms Training, put Florida because they're in Florida. Mhmm. If you look up the business, okay, 00:02:59.240 --> 00:03:01.160 Got Your Six Firearms Training Florida, 00:03:02.535 --> 00:03:09.975 You can see that it's, uh, there. It's the first one. Wow. So they have, like, a very good they have, like, a lot of people going there. 00:03:10.455 --> 00:03:11.335 Right. 00:03:11.415 --> 00:03:12.055 So 00:03:12.455 --> 00:03:16.535 the business is doing well. They have a ton of reviews. They're very active on social media. 00:03:17.300 --> 00:03:21.300 So if I call them and I say, hey. I can make your website look prettier. 00:03:21.540 --> 00:03:31.060 Who cares? Like Yeah. You know, my my website my business is running just fine with, like, a simple website. Like, it gets the job done. Like, it's who cares? 00:03:31.380 --> 00:03:36.915 So what I try to pitch, not just them, but, like, any customer is, um, you know, you try to think about 00:03:37.155 --> 00:03:49.160 what could you actually improve in their business before you contact them. Uh, and it's hard to think about this for every single individual business that that could exist, so you kinda have to niche down to, like, okay. What what business can I solve a problem for? 00:03:49.480 --> 00:03:51.240 And for them, for example, 00:03:51.400 --> 00:03:54.520 the issue is that students will, like, book a class, 00:03:55.480 --> 00:04:09.755 and then, you know, they kinda do it one time, get, like, a firearms license, and then they they don't really go again. But, usually, for firearms, you're supposed to, like, train regularly so that you don't get rusty and you you know how to use it and, you know, you're safe about it. So what I 00:04:10.395 --> 00:04:15.915 yes. I offered them a nicer website because I want them to look more professional, but but what they actually want to buy 00:04:16.480 --> 00:04:20.560 is a a booking system that automatically, 00:04:20.960 --> 00:04:28.880 uh, what it does is when they sign up a student every month, it automatically sends them a reminder asking them to book another class. 00:04:29.200 --> 00:04:39.095 Um, it also they can also log what level of training they did. So he has, like, different levels, level one, level two, level three. He can log what level they did, and then it automatically invites them 00:04:39.575 --> 00:04:41.895 to do, like, the next level of training. 00:04:42.295 --> 00:04:48.780 If it's the student's birthday, it sends them a reminder, like, a couple days before saying, hey. You wanna come, you know, train for your birthday? 00:04:50.380 --> 00:04:52.940 And, also, like, before holidays, 00:04:53.180 --> 00:05:03.105 it sends a reminder asking them if they wanna, you know, use the holiday weekend, the long weekend to to do, like, a training session or something like So when I when I explained that part 00:05:03.425 --> 00:05:11.985 in the in the business owner's mind, they're like, wait a minute. This more students, more train okay. Wait. This equals money. Yeah. That's what they actually that's what they actually care about, not 00:05:12.430 --> 00:05:25.870 not having a prettier website. But how did you even, like tell me the story. Walk me through the story of how did you actually contact them? What did you say? Did they contact you? What was that first step? And then and then how do you even know 00:05:26.455 --> 00:05:27.735 what they needed? 00:05:27.975 --> 00:05:31.015 You know? How does, a new if I'm trying to pitch somebody, 00:05:31.175 --> 00:05:32.695 how would I even know? Yeah. 00:05:33.335 --> 00:05:34.935 You know? So the the 00:05:35.255 --> 00:05:54.590 that's why it's good to kinda figure out a niche because once you figure out one one problem, it's easier to sell other similar businesses. Like, you know, once you you kinda have to go either do the research and figure out a known issue. Right? So if if you research, you'll you'll know that there's a lot of gaps in, like, um, subscription businesses that are 00:05:55.075 --> 00:05:58.835 that are routine, but you can't really have a subscription, like pet groomers, 00:05:59.555 --> 00:06:00.435 barbers, 00:06:00.755 --> 00:06:02.755 things that people go to routinely, 00:06:02.835 --> 00:06:05.555 but they can't really offer a subscription service. 00:06:05.795 --> 00:06:14.160 And you could think, you know, how could I how could I make their life easier? Right? You you really need to put effort into putting your yourself in the shoes of the business owner. 00:06:14.400 --> 00:06:16.560 Imagine what their day is like and 00:06:17.120 --> 00:06:23.200 and how to how you would fix their solution. And, you know, with with tools like Cloud Code, which is what I use, 00:06:23.945 --> 00:06:30.425 you know, it it really opens the door to okay. I can build any kind of software that can run any kind of system. 00:06:30.905 --> 00:06:37.305 How can I use this? Which I know that the business owner probably doesn't have access to a tool like this. How can I use this to build some kind of 00:06:38.090 --> 00:06:39.610 really niche software 00:06:39.770 --> 00:06:54.495 that can solve specifically this very specific issue that that is so specific and so small that there's no, like, giant software that does it? Right. But you can offer it to that to that small business. Can you give me some more examples of, like, what is a small, you know, niche thing that you can do 00:06:54.895 --> 00:06:55.775 for people? 00:06:56.095 --> 00:06:56.495 Yeah. 00:06:57.855 --> 00:06:59.855 So another example was for 00:07:00.335 --> 00:07:04.735 a bridal company that I did. So I think you have it pulled up right there. 00:07:05.455 --> 00:07:08.095 So this is Blushing Bridal. There's, a bridal boutique. 00:07:08.590 --> 00:07:19.630 And Very nice website. Did did you Yeah. It's a beautiful it's a beautiful website. And to be honest, for for these customers, they they never asked me, like, oh, can you build me this? 00:07:20.190 --> 00:07:23.805 It's kind of like I work with a subscription model. So, 00:07:24.285 --> 00:07:31.485 you know, there's only so much so many website updates that you can do. Right? Um, so I always try to think, well, what could I build 00:07:32.045 --> 00:07:32.685 that 00:07:33.565 --> 00:07:39.510 makes it worth it for them to continue to pay the subscription? Right? And Mhmm. When you give your customer a tool that, 00:07:39.830 --> 00:07:48.230 um, increases how much money they make, uh, and and and the money they make from the tool makes is more than what the, uh, what the tool cost. It's 00:07:48.790 --> 00:07:51.190 it it makes complete sense to 00:07:51.795 --> 00:07:59.795 to keep pay paying for it, which is, you know, I want my customers to be happy, and I I want them to use these tools for a long time. So she had on her she had a WordPress website, 00:08:00.355 --> 00:08:02.755 um, and she had a booking system that, uh, 00:08:03.155 --> 00:08:07.395 you know, it was a a very, uh, standard free plug in booking system. 00:08:08.010 --> 00:08:13.610 And what it would do is, uh, the person would would fill out the sheet. So if you go to her website 00:08:14.250 --> 00:08:18.090 if you go to her website, um, it says click click book your appointment. 00:08:19.610 --> 00:08:20.730 Book your appointment? 00:08:21.050 --> 00:08:26.465 Yeah. Right there. So this is what she had. She had an uglier version of this. We made it look pretty. 00:08:26.705 --> 00:08:31.905 Um, but this is what she had. So you could, uh, click a date right there, and then you could pick a time. 00:08:33.025 --> 00:08:40.290 And then the bride would fill out the information for, like, uh, trying on her dress. Right? And that's it. She did get a confirmation email, and that was it. 00:08:40.770 --> 00:08:43.410 And the the WordPress plugin that she had, 00:08:43.810 --> 00:08:44.930 it was abandoned, 00:08:45.010 --> 00:08:48.690 and it was starting to create, like, fatal errors on her website. 00:08:49.235 --> 00:08:54.515 So I told her, hey. Listen. We we we should replace this before it, like, breaks the website really bad. 00:08:55.795 --> 00:09:01.075 And she was like, okay. Let's let's let's work on that next. And I thought, okay. I can I can make a a booking plugin with Cloud Code? 00:09:01.810 --> 00:09:04.530 But I was like, you know, what if I made something that was, like, 00:09:05.170 --> 00:09:11.570 really cool? Like like like, go further beyond than just a booking plugin. There's a million booking plugins. 00:09:11.730 --> 00:09:14.530 So I made an entire appointment 00:09:14.530 --> 00:09:15.330 system. 00:09:15.650 --> 00:09:29.545 So it has the entire booking plug in part, um, that you would, you know, do. But the really cool thing is, uh, a couple of things. So she has this dashboard now that's, like, really pretty. Before, it was just, like, the WordPress UI, which is, like, blue and gray. Now it's, like, brand matched. 00:09:30.160 --> 00:09:35.760 So this is a demo of what she sees. So, for example, under Olivia, if you click view, 00:09:36.400 --> 00:09:38.080 uh, click view right there, 00:09:38.400 --> 00:09:43.280 um, it also has, like, all the bride's details, almost like kind of like a mini CRM. 00:09:44.095 --> 00:09:50.415 And now she has another tool, uh, that she could use. You see where it says pick dresses? So click where it says pick dresses. 00:09:50.735 --> 00:10:01.560 This is where she can kind of preselect the dresses that she wants to demo for the bride based on her on her thing. So those are all the brands that she has. She can click any of the brands, 00:10:02.600 --> 00:10:16.485 and it'll load from her website. Oh, wow. But instead of loading, like, the ecommerce view, it'll load, like, this really, like, nice elegant view. She can heart whichever ones that she wants to demo. So you can, like, heart one of them, it'll it'll add it to the little thing. 00:10:16.805 --> 00:10:23.765 And then you can click at the top left corner to, like, go back home or or save the the pic. So you go back home. 00:10:24.165 --> 00:10:28.060 And now here's the here's, like, the the really special part that I explained to her. 00:10:29.260 --> 00:10:32.780 She has in her in her studio, 00:10:32.940 --> 00:10:34.540 like, this really big, giant 00:10:35.020 --> 00:10:36.460 60 inch screen 00:10:36.700 --> 00:10:53.715 where she has her website open, and she shows the videos and the images of what the dresses look like. So I was like, wouldn't it be nice if the bride came in and it said, welcome bride's name, and then it had, like it wasn't just, like, her website. It was, like, something nice, uh, for the bride. So now if she clicks start appointment, 00:10:54.300 --> 00:11:00.380 it automatically launches a, like, a presentation mode. That's cool. So, yeah, so this will be on her screen. 00:11:00.780 --> 00:11:02.060 Uh, welcome, Olivia. 00:11:02.380 --> 00:11:09.100 And, uh, it has there her, um, social media tag at the bottom. And the idea is what I explained to her is, hey. Listen. 00:11:09.585 --> 00:11:12.785 The bride comes in. She sees her name. It feels personal. 00:11:12.945 --> 00:11:15.745 It feels like you did something really, like, really special just for her. 00:11:16.625 --> 00:11:17.985 Usually, brides 00:11:18.385 --> 00:11:24.160 are not gonna post to Instagram a photo of the dresses that they're picking it's kinda like the the whole point is it's, like, it's a surprise. 00:11:24.560 --> 00:11:30.800 So, usually usually, brides will will share, like, every part of, like, what they do, but they won't share the dress part. But 00:11:31.680 --> 00:11:50.695 this, you know, they could take a picture that they're in the studio, and they could take a picture of this welcome screen with her tag. So it's something that is shareable without them having to share the dress. Right? So I think something that that they could share on social media, and it also has her her tag right there. That's cool. So now if you go to the bottom left hand corner I mean, sorry, bottom right hand corner, you click start. 00:11:51.655 --> 00:12:02.990 Yeah. Right there. It's gonna go to another screen where it's gonna have the dresses that were pre prechosen. You hover your mouse over them. It automatically plays a clip Oh, nice. Of the of that particular dress. 00:12:03.230 --> 00:12:07.230 And then if they click if you click on one of the dresses, then you get 00:12:07.445 --> 00:12:19.605 more photos and videos of of that particular dress. Wow. So this presentation mode, it doesn't have any tags or price information or or anything like that. It's all about, like, being in the moment and, like, selling the dress 00:12:20.030 --> 00:12:24.990 versus the the ecommerce website that, you know, it has a dress, but it has a bunch of other text information. 00:12:25.390 --> 00:12:28.990 And this is really more about, like, creating this, like, boutique presentation. 00:12:29.230 --> 00:12:36.415 So so what does she feel? Well, when you showed her this, what did she I mean, because this would have costed before, I don't know, a $102,100,000 00:12:36.415 --> 00:12:42.735 dollars, and I know she didn't pay that much for it. Her business probably couldn't even support paying that much for it. Right? 00:12:43.135 --> 00:12:45.535 Yeah. So So what did she say when she saw this? 00:12:46.610 --> 00:12:52.610 Yeah. She was blown away. She was blown away. She was, like, nervous. Like, she was, like, not sure. She 00:12:52.690 --> 00:12:54.850 she wasn't expecting it. Right? Mhmm. 00:12:55.170 --> 00:12:57.810 Because we basically developed an entire, like 00:12:58.465 --> 00:13:06.705 Yeah. A whole system for it. You're like Yeah. You pay this matcha, then you get, like, all of this, and she thinks it's some sort of scam or something. 00:13:07.025 --> 00:13:17.570 Right. So so she was blown away. She it's running on her website now, and I think her her first appointment where she's gonna use it is in a couple of days. So Oh, that's exciting. Excited about that. 00:13:17.970 --> 00:13:34.705 Yeah. So, you know, it's something that really makes her unique, and I think it's it's a you know, I like to think about it like, if it was my business, what would I want it to to feel like? Mhmm. And I think that is something that the customers value a lot. And when you're able to provide that kind of value to them, 00:13:35.905 --> 00:13:49.690 that is what they want, not just, like, a fancy website. Right. And I think that is part of the story. Now that we have and you have these tools, you can provide so much more value to people and go into so many smaller 00:13:49.850 --> 00:13:55.385 niches that were not available because this would've cost hundreds of thousands of dollars to make. 00:13:55.705 --> 00:14:09.300 Right. Like, um, you know, creating I created this for her. Probably it took about a week, um, to get it to get it to work just right because, uh, you know, it is integrated with, like, payment processing and booking and all that kinda calendar and all this kind of stuff. 00:14:09.700 --> 00:14:19.625 Um, but this would have been months months and months, um, in the past, and it might not have been as good. You know? And and I know that you said that you work on, like, a subscription 00:14:19.865 --> 00:14:24.105 services. You don't have to say the exact pricing of everything because I know it's probably per customer. 00:14:24.425 --> 00:14:30.505 But is this in the thousands of dollars a month, the hundreds of dollars a month, the 10 thousands dollars a month? Where are we? 00:14:31.520 --> 00:14:35.200 Yeah. No. I think she's paying she's paying, like, $250 00:14:35.200 --> 00:14:36.560 a month is what she pays. 00:14:37.680 --> 00:14:40.880 And I think if you were to, like, get Bespoke 00:14:41.040 --> 00:14:42.320 booking software, 00:14:42.560 --> 00:14:53.625 that alone is probably more. Yeah. You know? Well, like, hundreds software. Hundreds of thousands, I think this would have cost Yeah. You know, for all of the appointment and all the integrations and the website and everything. 00:14:54.025 --> 00:15:12.190 Yeah. So she she's super happy. And and think about you know, how expensive is a wedding dress? Right? So my logic is if this increases her conversion rate to even one more dress per month, which it it'll probably do more than that, but let's say that's all it does, well worth the value. Like, she why would she ever cancel a subscription? You know? Yeah. 00:15:12.990 --> 00:15:14.910 Uh, the other thing I wanted to 00:15:15.445 --> 00:15:17.365 point on is you showed me 00:15:17.925 --> 00:15:22.325 a text of one of your customers. I think it was the 00:15:22.485 --> 00:15:24.005 firearm person. 00:15:24.245 --> 00:15:26.485 Yeah. Because And he and he said that, like, 00:15:26.805 --> 00:15:33.780 you're, like, part of his family, part of the team. He he felt like some you know, some was that this person? That somebody had their back. 00:15:34.180 --> 00:15:42.705 Yeah. Can you tell tell me about that story. I think that was really good. Yeah. So so this is a guy who he's starting a new business. Right? He he's been doing it on the side. 00:15:43.425 --> 00:15:44.705 What he does is, like, 00:15:45.425 --> 00:15:52.625 the renewal for, like, security guards. So security guards have to renew their licenses to to every, like, once or twice a year. 00:15:53.650 --> 00:16:00.770 And, you know, there are some compliances that he has to meet, like, with the state to do that. And it's very difficult because you have to have all this documentation 00:16:01.090 --> 00:16:09.525 saved, you need to re you need to remember everybody's renewal day and, like, remind them and, like, keep track of all the people. It's complicated. 00:16:10.005 --> 00:16:11.925 So he was using HubSpot before, 00:16:12.325 --> 00:16:14.725 and the the issue with HubSpot is that 00:16:15.365 --> 00:16:18.725 first of all, you need to learn HubSpot. And they're like actually, 00:16:18.950 --> 00:16:23.510 go go up like, pull up HubSpot pricing right now, and it's, like, it's, like, insane. 00:16:24.950 --> 00:16:26.470 And it's kind of like a a 00:16:27.110 --> 00:16:29.670 most softwares are, like, one size fits all 00:16:30.230 --> 00:16:34.975 because it's obviously, it's very difficult to make, like, custom software for every kind of of business. 00:16:37.055 --> 00:16:39.295 But, yeah, you see, if you go into professional, 00:16:39.535 --> 00:16:41.375 it's it's already in the $800 00:16:41.375 --> 00:16:42.975 a month. It's very expensive. 00:16:44.415 --> 00:16:48.330 And that's where all, like, the really good features are. So and even then, 00:16:48.570 --> 00:16:56.970 again, you have to learn HubSpot. Right? It's kind of like a one size fits all feature. There's a ton of stuff that that that you probably don't need to use, 00:16:57.530 --> 00:17:19.000 and it's it's just difficult for for business owners to figure out. Business owners don't want to figure out software. It's like another barrier. Yeah. Um, they don't they want the website to work for them, and they and and being able to approach a business and tell them, hey. Listen. I'm gonna build this software that does it does exactly what you need it to do. No nothing extra. Right. I'm show No the 00:17:19.800 --> 00:17:20.760 extra buttons. 00:17:21.160 --> 00:17:28.600 And, you know, when he calls me and he tells me, hey. You know, there's this new document that's required, and we need to add that to, like, the to, like, the CRM. 00:17:29.125 --> 00:17:46.950 Okay. Yeah. Let's add another field to the CRM. No problem. Done. Yeah. Versus like, hey. You know, that's not supported in the software you paid for. Sorry. Yeah. You know? I can't do it. I can't do it. So so this CRM here, to make it super easy for him, it's, like, alphabetized. The number of students 00:17:47.430 --> 00:17:57.350 per letter are in there. If you click on any of the student profiles these are all demos, of course. If you click on it also, it's, like, matched to his brand too. 00:17:58.955 --> 00:18:05.115 So if you click yeah. It's all demo information. If you click any of the student's profile, he has all their content information. 00:18:05.515 --> 00:18:08.715 He has, like, all their documents all in one place. 00:18:09.275 --> 00:18:13.195 So he doesn't have to stress about whether he's compliant or not with, like, what it is. 00:18:14.300 --> 00:18:23.260 Another thing he told me is that he does, like, a course that that they have to complete. So we said, okay. Let's just build the courses into the into the CRM. 00:18:23.340 --> 00:18:27.115 I don't know if this demo has it. Go back to the home page. It it might. 00:18:28.235 --> 00:18:29.595 Uh, let's see. 00:18:30.155 --> 00:18:37.675 Oh, I think this one I think this link doesn't have it. But, yeah, we we had the he he wanted to do courses, and we just built in built in the courses as well. 00:18:38.970 --> 00:18:42.490 Nice. So he has like a custom it's completely 00:18:42.570 --> 00:18:43.370 custom. 00:18:43.770 --> 00:18:45.450 But what I wanna know is 00:18:46.090 --> 00:18:56.655 what was his response when you showed him this? Because he's not paying thousands of dollars a month for it. You know, he's paying a small fee for this custom software that would not have been possible 00:18:56.975 --> 00:19:00.415 eight months ago or a year ago. So, you know, 00:19:00.895 --> 00:19:11.890 I I just really love when he when you shared that text, and I want you to tell everyone, you know, what basically what that text said. Yeah. It was like a super long text of him saying how happy he he was 00:19:12.210 --> 00:19:13.010 because, 00:19:13.090 --> 00:19:16.770 you know, it it was I think this was something that was stressing him out a lot, 00:19:17.330 --> 00:19:20.450 like, compliance. Like, it was a very big 00:19:20.945 --> 00:19:27.025 barrier to him starting the business, like, having the required compliance and a system to document everything. 00:19:27.505 --> 00:19:31.745 And and this is not a technical person. This is not a technical guy. He he just knows his trade. 00:19:32.065 --> 00:19:47.935 So to build him a software that works exactly meets him at his level, does exactly what he needed what he needs it to do, it was very impactful to him because it it really made it simple for him to, um, go on to the next level and and and, you know, he's he's starting to book students. Like, it's 00:19:47.935 --> 00:19:53.135 nice to see that you're starting a business and, like, the gears are starting to roll and it's starting to actually work. 00:19:53.455 --> 00:19:54.175 Yeah. 00:19:54.575 --> 00:19:57.535 So you you started this with nobody wants a website. 00:19:57.775 --> 00:20:04.640 What do they really want? And so, yeah, what do they really want? Do they they want they want sales? They want organization? 00:20:04.720 --> 00:20:06.880 They want a custom solution to, 00:20:06.960 --> 00:20:08.240 you know, what they want? 00:20:09.040 --> 00:20:15.120 Yeah. Exactly. That's exactly it. Um, what what businesses really want is, um, they want their lives to be easier, 00:20:15.360 --> 00:20:32.230 and they they want their business to to perform better. Right? So I think, uh, the the main takeaway is, um, you know, when you're trying to pitch a website, don't pitch a nicer website. That's it's gonna be unless the person really wants a nice website, it's gonna be hard to solve. Try to figure out what the pain point is of the business, 00:20:32.710 --> 00:20:38.550 figure out how you can solve it, and, you know, show them that solution that that that you built. 00:20:39.350 --> 00:20:59.595 And tell them, hey. Listen. You know, you probably have these issues, one, three, four, five, and and I built a system that solves these issues. And, you know, maybe that includes having a nicer a nicer website with better SEO and things like that. But if you present the the solution to to the problems that you know that they have, that's gonna convert way better than just a nicer website. How do you tactically go from, 00:21:00.670 --> 00:21:03.070 okay. I'm not gonna pitch a website anymore, 00:21:03.150 --> 00:21:10.750 but let's say I don't have a bunch of reviews like you do and people aren't coming to me. How do I approach somebody and say, 00:21:11.150 --> 00:21:17.345 uh, offer these solutions to them? Especially when I don't know exactly what they need. Is there a solution for that? 00:21:17.905 --> 00:21:21.745 Yeah. You know, if if I was starting from zero right now, 00:21:22.145 --> 00:21:27.265 um, I would still reach out to maybe friends and family who have small businesses. 00:21:27.745 --> 00:21:36.700 And, um, you know, using AI tools, it obviously makes it a lot easier. Uh, kind of talk to them, figure out what issues they have and what what tools would help them. 00:21:37.900 --> 00:21:46.295 And then from there, let's say you have a a family member who's a plumber or who's an electrician or, you know, works in in whatever in whatever trade or or job, 00:21:46.695 --> 00:21:57.495 if you can build them a really useful tool, then it it gives you a leg up to reach out to other plumbing business, other electric That's smart. Other you know, say, hey. Listen. I I built this for this kind of company. 00:21:58.310 --> 00:22:01.190 We can build it for you. And sometimes what you need to do, 00:22:01.750 --> 00:22:05.190 if you figure out a really good it's you just ideate a solution, 00:22:05.750 --> 00:22:15.255 just build a dummy version of it. And, you know, reach out to the business and be like, hey. Listen. I built this product for dog groomers, and it solves these problems and, you know, share it with them. 00:22:15.655 --> 00:22:51.325 Um, and if you come from a perspective that you you wanna help them solve a problem and improve their business and not you just wanna sell them a nicer website, that converts better. And you I I think that's a great great advice. What I wanna do is I've seen a bunch of these framing websites. You know, they they frame pictures and stuff. And what I wanna do and I wanna try it is I wanna try to build software because they don't have any software that allows them to adjust the size and adjust the thickness of the frames and all that and the type of wood. And I wanna build that for them and then I wanna show them this demo that's obviously better than their website of filling out just a form 00:22:51.690 --> 00:22:54.330 And you know, they can interact with it, put in a picture. 00:22:54.970 --> 00:23:03.370 And I think that would do really really well. So if there was one takeaway, one thing that people can do tomorrow 00:23:04.265 --> 00:23:06.425 in order to not sell a website, 00:23:06.905 --> 00:23:12.105 what would it what would it be? And sell something else instead. What was, like, with the one action thing they could take home? 00:23:12.665 --> 00:23:15.145 Yeah. I think the the one thing you can do 00:23:15.465 --> 00:23:17.785 would be to figure out a a problem. 00:23:18.560 --> 00:23:24.880 And, you know, the the freebie that I would give you is businesses that have a regular booking. Right? So they can't do a subscription. 00:23:25.200 --> 00:23:28.080 There's a lot of businesses like that, dog groomers, 00:23:28.720 --> 00:23:29.840 personal trainers. 00:23:30.575 --> 00:23:31.775 There's a ton of them. 00:23:32.175 --> 00:23:38.975 Pick one that you like, and that's a that's a really good niche that that has that specific problem that I've identified. 00:23:39.135 --> 00:23:49.180 But if if you're familiar with other businesses near you or family members or friends that run businesses, ask them. Like, hey. What are what are some things that, like, you are, like, really tough that, like, you wish was easier, 00:23:49.340 --> 00:23:56.494 um, or or some software that you wish you had, but it's too expensive or too hard to use? Um, and that'll give you a lot of insight on on what you can build for them. 00:23:56.814 --> 00:24:04.094 Thank you so much. Please remember to comment, rate, and subscribe. I think that was great advice. Appreciate it. See you. Thanks, everybody. See you next time.