Have you ever wanted to make a YouTube video or start a YouTube channel, but then the thought of actually filming the videos just completely stresses you out that you're like, yeah, I don't I don't know if this is for me. Well, I have discovered a new type
of format
to shoot your YouTube videos
that I'm gonna share with you today, and it's not daunting. It's not stressful.
It's so much easier to produce than your regular just talking head YouTube videos, but it's also super effective.
It is going to build trust with your audience. It is going to help you be more authentic and connect more with that audience and ultimately so that you can get leads and sales and grow your business
on YouTube. Now it sounds a little bit too good to be true, but I've shot hundreds of YouTube videos,
and I found this to be the easiest and most effective content format that you can do. And I'm doing it right now, but I'm gonna break down what it is. I'm gonna break down how to do it the right way so that it is effective. And so let's just jump right into it.
First of all, what is it? Well, I have a name for it, but I wanna I wanna wait on that because I need to explain it first so that it makes a little bit of sense to you when I give you the name. So you know how the idea of, like, starting an audio only podcast, it sounds really intriguing because you don't need to stare into a camera, which can be super stressful.
And you're like, if it's audio only, I could just, like, chill on my couch.
Uh, Yeah. I I don't have to I can look down at my notes. I don't have to, like, script something out. I can just chill and talk. Like, that's easy. I just wanna be able to talk and flow and and relax.
But on YouTube, you're filming it, you feel like you need to look into the lens.
And then that's scary. You know, you're like, am I allowed to look at my notes?
Um, and so then you start over complicating it. But there's something if you remove the camera,
there's something that is super freeing and feels easy
about
doing
a podcast.
But the issue with doing this like kind of podcast format where you're just chilling on the couch, you have your notes, and you're talking
is
it can be hard,
uh, to keep retention. It can sometimes be kind of boring because
they're just winging it
editing and they are just going with the wind, you know, and really just optimizing
to make it easy. This new format
has
a little bit of that of what I just explained,
but it also is mixed with the effectiveness
of a talking head YouTube video.
Talking head YouTube videos are like the most popular YouTube format.
Right? Uh, it's very it's like this. You might think this is a talking head YouTube video. It this is different and that's what I'm gonna explain here is there's a little bit of both. But the idea of a talking head format is that you can actually think of the idea first, the title, the thumbnail,
and
figure that out first so that you know it's gonna get clicks and get views. That's what that's what you should do if you're trying to just like reach as many people as possible.
But the issue with the talking head stuff
is it is very you have to script that thing. It's like hard to actually
script these videos, read it into a camera. It's very overwhelming sometimes. And even if you have like a teleprompter,
you just feel robotic
because you're reading this script in order to like make it kind of a little bit easier. And if you're not using a teleprompter,
you're like spending so much time trying to perfect it and like look at the lines and then read it back to the camera. It's it's pretty difficult
and draining. I would say it's pretty draining.
However,
there's obviously pros to it and there's cons to both of these.
And
this new format, I'll give you the name, is what I call a YouTube
mock cast.
So a mock cast is like what people would call like a fake podcast. Usually, if you're filming like you'll see people film like short form videos
and it like looks like a podcast, but it's not an actual podcast. It's a it's a mock cast.
But the YouTube part kinda brings in this like this YouTube talking head idea to it. So it's really just a blend
of long form talking head video
where you're strategically,
uh, thinking about it. It's strategically thought out
in the in the way that you actually do it. So
YouTube. It's a talking head video optimized for YouTube
but it's performed or delivered
with the ease of it being like a podcast.
And that's what I'm trying to do here. I'm not scripted out this video to the tee because
honestly, like, when I see people too, by the way, this is maybe just my personal opinion. When people script out their scripts to the tee and they're just like reading it on a teleprompter,
I'm like, it just feels AI to me. I'm like, is this an AI YouTube video or is this person just reading a script that most likely probably came from AI?
And you just wonder. Right? But when you could just show up on camera yourself, like I'm just trying to be me. I'm trying to be you know, I'm just chilling, having trying to have a good conversation, sharing with you this whole new format of the YouTube Modcast.
And it's not fully scripted, but it's structured,
and I'm taking you somewhere. Okay? So now let me share with you, now that you know what the YouTube Modcast is, the blend of, like, a podcast,
but not it's not, like, intended to be just like a it's not a podcast. It's a YouTube video, YouTube talking head video, but with the mix of the easiness
or the the delivery
of a podcast.
Okay? It's it's like that.
Here's how to make it easy to film, and then I'm gonna break down on how to actually make it effective so it grows your business,
so that it brings in new people into your world. And I'll break down both of those right now. So the first thing is how do you make it easy to film? Well,
make it easy to film by having notes.
Just literally, you could do a bullet point outline. And this is so much better than a talking head video because there's way less scripting. Like, I just have my notes here, and I actually even have my notes up here on the teleprompter
that I can look at and read up here. So even if I'm reading my notes, my next one is to write out your hook. That's literally all I wrote. I wrote write a hook.
But I know now I'm gonna talk about how I like to write out my hooks more word for word. So at the beginning of this video,
I
wrote out word for word the hook,
and I read that through the teleprompter, but then the rest of it was bullet points. That's how I'm structuring the script because
if it's if I have to type every single word out that I'm gonna say in this video,
I
would hate it, number one. Uh, I'd hate reading the prompter, and it would take forever to write that thing out. And then if I used AI, would just feel AI. I just don't like it. I mean, I think a lot of people feel that. Right? They want it to be real.
Um, so that being said,
that's gonna make it easier to film to have some level of structure. Don't just wing it.
Don't just grab a microphone, go sit on your couch, pull up a camera, and have a structure, just bullet points so that you can look at your notes. And that's okay. Who cares if you look down at your notes?
Who actually cares? If you're using YouTube to build your business and your brand,
like,
you're not trying to be the next MrBeast and entertain the world.
Just be you, show up, give value. That's it. And then do it again and again and again and again. Okay.
Another thing that can make it easier is, like, just literally get a podcast microphone. It doesn't need to be this expensive one. I found one for, like, $50 that I used, um, and it sounds amazing.
And if you have a podcast microphone, it kinda just like and you even get, like, a little chair, you know, where you can just sit down and chill.
It puts yourself in that mindset
of it being a little bit more relaxed.
And for me, like right now,
I I'm like, yeah, I'm not saying everything perfectly. I'm kinda stumbling over my words, whatever, but it doesn't matter. This is I'm pretending this is like a in my head, I'm like, this is a podcast. There's not gonna be cutting. And that's actually my next point too,
is pretend that you're live.
Hit play.
Pretend you're live.
You could obviously go back and, like, redo a section. That's fine. But
try not to. Try to just sit down and deliver it. And then if you just keep doing it, you're gonna get better at it. The first time you're gonna do it, it's not gonna be that good. That's okay. You'll get better as you go.
So pretend like you could post it with zero editing.
And that is the energy you want to have going into it is that
I'm gonna hit play.
It's a podcast. We're live, and I'm talking, and you're just gonna go with the flow. That's the energy
you need in order to bring the anxiety down so that you can actually make
content.
And, like, at the very beginning of the video, like, all of us have thought that before. Like, the filming is like, I hate it. Just
lower
the expectation for yourself. It doesn't need to be perfect.
Who cares?
It and allow yourself for it not to be perfect.
Um, easier said than done. But if you start doing it and then you post it that's gonna be the next part. It's gonna be hard to post it. Post it and do it again and again and again, um, and you will get really good at it. How do you make it effective? So we want it to bring in new viewers. We also want it to build trust
and work for our business, give us leads and sales.
And so here's a couple tips on how to make this type of format effective for you.
Number one,
there there's two types of content. Um, I have a video. I don't know when it comes out in relation to this one. It's a link in the description.
But there's capture content. You're trying to get new viewers into your world. And then there's conversion content.
It's meant not to go viral. It's not meant to get a ton of new viewers. It's meant to nurture and convert
the existing audience.
So if you to make it effective, number one, identify,
is am I trying to reach new people, or is this a conversion content where, like, it doesn't need to go viral?
If you're trying to make capture content, think about the packaging first. Think about a good idea, title, and thumbnail.
And then you just use this format to deliver
on
that idea.
I I have videos breaking down more in detail like how to find outliers and what videos to make and all that, so I won't dive into it.
But my point is you can still do that with this format.
And what's nice too
is
if you you can still get creative in this format with your thumbnails.
Because if you do like a creative thumbnail,
you could just edit the intro to kinda line up with what that thumbnail looks like so that it feels like it's kinda cohesive.
Or if you just wanna keep the thumbnail super simple,
like, this already looks like a podcast. Just make a thumbnail that looks like a podcast,
and you could do it that way. But if you get, like, a really cool idea for, like, a thumbnail where, like,
my head's cracked open and I have an AI brain,
well, cool. I could still use that as a thumbnail idea.
And
then I could, in the intro, just add in some visual elements to have that make sense.
Also,
if you wanted to be effective I already talked about structuring. I even talked about writing out the hook.
I will say writing out your hook and just being strategic with writing out the hook is is very important for making it effective because a lot of people
wing their intros.
And when on YouTube,
on your phone, if you open it up, you're gonna see that thumbnail for, like, a second, and then it's gonna autoplay the beginning. So you wanna hook people in right away, and that's really, really important.
Let's see. What is it even saying here? And you know what? I'm not even gonna cut this out because my point is this is supposed to be like a podcast, and so we're just chilling. And, honestly, the nice thing about
this type of format and shooting in this way is
you could sauce it up and, like, send to an editor and, like, make it, like, this crazy visual and, like like, you could if you wanted to. And if your audience wants that, that would that's what I would say if your audience wants that. Um, but you don't have to. Like, because it's like a podcast,
people expect to put a podcast on their TV
or on their phone and just, like, listen to it. It doesn't need to be crazy edited. So you could leave it with the bare essentials of just, like, your your little hook, your outline, like, no editing. That's fine.
Uh, and especially depending on the niche, especially if it's conversion content,
people don't really care so much about the editing. We, uh, we were testing out a new format and style for Cole Gordon,
and
great editing,
everything thought out. We're trying to go very viral,
and and and we were doing this little experiment.
One of the comments, though I might just throw it up right here because I can't remember exactly what it said. But it was like they were like, you don't need the editing. We just wanna like, could you just talk to the camera and give us like like, we want your brain. And I'm like, man, that is that is
again, not for every niche maybe, but, like, for a lot of us, like, we just in our heads, we overthink it, and it's like, it's gotta be this Netflix
style movie.
It doesn't.
You could just look into the camera talk. Like, people just wanna hear
your insights,
your experience,
and that is more valuable than production quality, than editing quality, than any of that. Right? And, of course, it's going to depend. But I think for a lot of us business owners here, I
think that I think that is gonna be helpful for you guys. I I also really what I like about this being what makes this effective
is this format builds your authority.
Because
if you have a podcast where you're just interviewing guests,
well, that really builds their authority. I did a podcast with one of my business coaches, Alejandro Reyes,
and
he got so many clients from it, and I didn't because
I was interviewing him.
But, like,
if if if I'm wanting to get clients, if I'm wanting to get leads, if I'm wanting to build my authority, build my business,
I need to make sure that I am the one delivering the value in the content. So I'm not saying you can't do podcasts with guests. I think that's great capture content.
But I think what's awesome about this type of content is you can just do solo episode, boom, to the camera, and it's great conversion content. And it could absolutely still be capture content as well, but it's gonna build your authority because people get to see your expertise.
They get to see your value,
and that's what makes it super effective. Now just shooting in this format and shooting in this way doesn't isn't a guarantee that your, like, business is gonna grow, that your channel's gonna grow.
You have to keep in mind
what your audience actually wants. And so I made a whole video breaking down how to balance out what your audience wants and figure out how to figure out what they want with, like, finding a format and a way to
make it sustainable. And so if you click on the screen, you can go watch that video, check it out. I think you'll find it helpful,
and I'll see you in the next video. Peace.