WEBVTT 00:00:00.160 --> 00:00:13.120 Have you ever wanted to make a YouTube video or start a YouTube channel, but then the thought of actually filming the videos just completely stresses you out that you're like, yeah, I don't I don't know if this is for me. Well, I have discovered a new type 00:00:13.360 --> 00:00:14.480 of format 00:00:14.745 --> 00:00:16.905 to shoot your YouTube videos 00:00:16.985 --> 00:00:21.865 that I'm gonna share with you today, and it's not daunting. It's not stressful. 00:00:22.105 --> 00:00:28.990 It's so much easier to produce than your regular just talking head YouTube videos, but it's also super effective. 00:00:29.150 --> 00:00:42.350 It is going to build trust with your audience. It is going to help you be more authentic and connect more with that audience and ultimately so that you can get leads and sales and grow your business 00:00:42.865 --> 00:00:49.345 on YouTube. Now it sounds a little bit too good to be true, but I've shot hundreds of YouTube videos, 00:00:49.825 --> 00:01:06.730 and I found this to be the easiest and most effective content format that you can do. And I'm doing it right now, but I'm gonna break down what it is. I'm gonna break down how to do it the right way so that it is effective. And so let's just jump right into it. 00:01:07.050 --> 00:01:25.020 First of all, what is it? Well, I have a name for it, but I wanna I wanna wait on that because I need to explain it first so that it makes a little bit of sense to you when I give you the name. So you know how the idea of, like, starting an audio only podcast, it sounds really intriguing because you don't need to stare into a camera, which can be super stressful. 00:01:25.260 --> 00:01:28.860 And you're like, if it's audio only, I could just, like, chill on my couch. 00:01:29.180 --> 00:01:40.325 Uh, Yeah. I I don't have to I can look down at my notes. I don't have to, like, script something out. I can just chill and talk. Like, that's easy. I just wanna be able to talk and flow and and relax. 00:01:40.565 --> 00:01:43.365 But on YouTube, you're filming it, you feel like you need to look into the lens. 00:01:43.765 --> 00:01:47.605 And then that's scary. You know, you're like, am I allowed to look at my notes? 00:01:47.845 --> 00:01:52.950 Um, and so then you start over complicating it. But there's something if you remove the camera, 00:01:53.270 --> 00:01:56.790 there's something that is super freeing and feels easy 00:01:57.270 --> 00:01:58.070 about 00:01:58.150 --> 00:01:58.870 doing 00:01:58.950 --> 00:02:00.070 a podcast. 00:02:00.150 --> 00:02:06.665 But the issue with doing this like kind of podcast format where you're just chilling on the couch, you have your notes, and you're talking 00:02:06.985 --> 00:02:07.785 is 00:02:08.025 --> 00:02:09.385 it can be hard, 00:02:09.625 --> 00:02:13.625 uh, to keep retention. It can sometimes be kind of boring because 00:02:13.945 --> 00:02:15.785 they're just winging it 00:02:16.890 --> 00:02:22.170 editing and they are just going with the wind, you know, and really just optimizing 00:02:22.170 --> 00:02:24.890 to make it easy. This new format 00:02:24.970 --> 00:02:25.690 has 00:02:25.770 --> 00:02:28.890 a little bit of that of what I just explained, 00:02:29.370 --> 00:02:32.815 but it also is mixed with the effectiveness 00:02:32.815 --> 00:02:34.655 of a talking head YouTube video. 00:02:34.975 --> 00:02:38.815 Talking head YouTube videos are like the most popular YouTube format. 00:02:38.815 --> 00:02:52.020 Right? Uh, it's very it's like this. You might think this is a talking head YouTube video. It this is different and that's what I'm gonna explain here is there's a little bit of both. But the idea of a talking head format is that you can actually think of the idea first, the title, the thumbnail, 00:02:52.180 --> 00:02:52.740 and 00:02:53.620 --> 00:03:01.460 figure that out first so that you know it's gonna get clicks and get views. That's what that's what you should do if you're trying to just like reach as many people as possible. 00:03:02.635 --> 00:03:05.675 But the issue with the talking head stuff 00:03:05.995 --> 00:03:10.875 is it is very you have to script that thing. It's like hard to actually 00:03:11.195 --> 00:03:17.740 script these videos, read it into a camera. It's very overwhelming sometimes. And even if you have like a teleprompter, 00:03:17.740 --> 00:03:19.180 you just feel robotic 00:03:19.180 --> 00:03:25.820 because you're reading this script in order to like make it kind of a little bit easier. And if you're not using a teleprompter, 00:03:26.060 --> 00:03:32.245 you're like spending so much time trying to perfect it and like look at the lines and then read it back to the camera. It's it's pretty difficult 00:03:32.485 --> 00:03:34.965 and draining. I would say it's pretty draining. 00:03:35.605 --> 00:03:36.405 However, 00:03:36.645 --> 00:03:39.765 there's obviously pros to it and there's cons to both of these. 00:03:40.325 --> 00:03:40.965 And 00:03:41.125 --> 00:03:45.200 this new format, I'll give you the name, is what I call a YouTube 00:03:45.360 --> 00:03:46.560 mock cast. 00:03:46.800 --> 00:03:53.920 So a mock cast is like what people would call like a fake podcast. Usually, if you're filming like you'll see people film like short form videos 00:03:54.160 --> 00:03:58.595 and it like looks like a podcast, but it's not an actual podcast. It's a it's a mock cast. 00:03:58.915 --> 00:04:07.635 But the YouTube part kinda brings in this like this YouTube talking head idea to it. So it's really just a blend 00:04:07.880 --> 00:04:10.600 of long form talking head video 00:04:10.840 --> 00:04:12.440 where you're strategically, 00:04:12.840 --> 00:04:15.880 uh, thinking about it. It's strategically thought out 00:04:16.280 --> 00:04:19.000 in the in the way that you actually do it. So 00:04:20.175 --> 00:04:22.895 YouTube. It's a talking head video optimized for YouTube 00:04:23.135 --> 00:04:26.415 but it's performed or delivered 00:04:26.495 --> 00:04:28.895 with the ease of it being like a podcast. 00:04:29.375 --> 00:04:34.735 And that's what I'm trying to do here. I'm not scripted out this video to the tee because 00:04:35.010 --> 00:04:43.810 honestly, like, when I see people too, by the way, this is maybe just my personal opinion. When people script out their scripts to the tee and they're just like reading it on a teleprompter, 00:04:43.890 --> 00:04:53.405 I'm like, it just feels AI to me. I'm like, is this an AI YouTube video or is this person just reading a script that most likely probably came from AI? 00:04:53.645 --> 00:05:06.180 And you just wonder. Right? But when you could just show up on camera yourself, like I'm just trying to be me. I'm trying to be you know, I'm just chilling, having trying to have a good conversation, sharing with you this whole new format of the YouTube Modcast. 00:05:06.340 --> 00:05:09.620 And it's not fully scripted, but it's structured, 00:05:09.940 --> 00:05:18.775 and I'm taking you somewhere. Okay? So now let me share with you, now that you know what the YouTube Modcast is, the blend of, like, a podcast, 00:05:18.775 --> 00:05:27.655 but not it's not, like, intended to be just like a it's not a podcast. It's a YouTube video, YouTube talking head video, but with the mix of the easiness 00:05:27.655 --> 00:05:30.055 or the the delivery 00:05:30.215 --> 00:05:31.095 of a podcast. 00:05:31.580 --> 00:05:33.420 Okay? It's it's like that. 00:05:34.140 --> 00:05:40.780 Here's how to make it easy to film, and then I'm gonna break down on how to actually make it effective so it grows your business, 00:05:41.500 --> 00:05:48.885 so that it brings in new people into your world. And I'll break down both of those right now. So the first thing is how do you make it easy to film? Well, 00:05:49.525 --> 00:05:52.005 make it easy to film by having notes. 00:05:52.325 --> 00:06:04.920 Just literally, you could do a bullet point outline. And this is so much better than a talking head video because there's way less scripting. Like, I just have my notes here, and I actually even have my notes up here on the teleprompter 00:06:04.920 --> 00:06:12.200 that I can look at and read up here. So even if I'm reading my notes, my next one is to write out your hook. That's literally all I wrote. I wrote write a hook. 00:06:12.920 --> 00:06:18.655 But I know now I'm gonna talk about how I like to write out my hooks more word for word. So at the beginning of this video, 00:06:19.055 --> 00:06:19.615 I 00:06:19.935 --> 00:06:21.935 wrote out word for word the hook, 00:06:22.335 --> 00:06:28.190 and I read that through the teleprompter, but then the rest of it was bullet points. That's how I'm structuring the script because 00:06:28.190 --> 00:06:32.030 if it's if I have to type every single word out that I'm gonna say in this video, 00:06:32.910 --> 00:06:33.390 I 00:06:34.030 --> 00:06:46.275 would hate it, number one. Uh, I'd hate reading the prompter, and it would take forever to write that thing out. And then if I used AI, would just feel AI. I just don't like it. I mean, I think a lot of people feel that. Right? They want it to be real. 00:06:46.995 --> 00:06:49.155 Um, so that being said, 00:06:49.475 --> 00:06:53.235 that's gonna make it easier to film to have some level of structure. Don't just wing it. 00:06:54.160 --> 00:07:04.960 Don't just grab a microphone, go sit on your couch, pull up a camera, and have a structure, just bullet points so that you can look at your notes. And that's okay. Who cares if you look down at your notes? 00:07:05.440 --> 00:07:09.360 Who actually cares? If you're using YouTube to build your business and your brand, 00:07:09.975 --> 00:07:10.695 like, 00:07:10.855 --> 00:07:13.975 you're not trying to be the next MrBeast and entertain the world. 00:07:14.535 --> 00:07:20.855 Just be you, show up, give value. That's it. And then do it again and again and again and again. Okay. 00:07:21.655 --> 00:07:30.520 Another thing that can make it easier is, like, just literally get a podcast microphone. It doesn't need to be this expensive one. I found one for, like, $50 that I used, um, and it sounds amazing. 00:07:31.000 --> 00:07:37.320 And if you have a podcast microphone, it kinda just like and you even get, like, a little chair, you know, where you can just sit down and chill. 00:07:38.345 --> 00:07:40.505 It puts yourself in that mindset 00:07:40.665 --> 00:07:42.985 of it being a little bit more relaxed. 00:07:43.305 --> 00:07:44.905 And for me, like right now, 00:07:45.385 --> 00:07:57.050 I I'm like, yeah, I'm not saying everything perfectly. I'm kinda stumbling over my words, whatever, but it doesn't matter. This is I'm pretending this is like a in my head, I'm like, this is a podcast. There's not gonna be cutting. And that's actually my next point too, 00:07:57.370 --> 00:07:58.810 is pretend that you're live. 00:07:59.370 --> 00:08:00.570 Hit play. 00:08:00.810 --> 00:08:02.010 Pretend you're live. 00:08:02.250 --> 00:08:05.975 You could obviously go back and, like, redo a section. That's fine. But 00:08:06.375 --> 00:08:16.295 try not to. Try to just sit down and deliver it. And then if you just keep doing it, you're gonna get better at it. The first time you're gonna do it, it's not gonna be that good. That's okay. You'll get better as you go. 00:08:16.775 --> 00:08:18.855 So pretend like you could post it with zero editing. 00:08:19.470 --> 00:08:23.470 And that is the energy you want to have going into it is that 00:08:23.710 --> 00:08:24.910 I'm gonna hit play. 00:08:25.550 --> 00:08:31.550 It's a podcast. We're live, and I'm talking, and you're just gonna go with the flow. That's the energy 00:08:31.710 --> 00:08:37.285 you need in order to bring the anxiety down so that you can actually make 00:08:37.605 --> 00:08:38.485 content. 00:08:39.045 --> 00:08:45.765 And, like, at the very beginning of the video, like, all of us have thought that before. Like, the filming is like, I hate it. Just 00:08:46.565 --> 00:08:47.365 lower 00:08:47.525 --> 00:08:50.885 the expectation for yourself. It doesn't need to be perfect. 00:08:51.500 --> 00:08:52.540 Who cares? 00:08:52.860 --> 00:08:55.180 It and allow yourself for it not to be perfect. 00:08:55.580 --> 00:09:11.055 Um, easier said than done. But if you start doing it and then you post it that's gonna be the next part. It's gonna be hard to post it. Post it and do it again and again and again, um, and you will get really good at it. How do you make it effective? So we want it to bring in new viewers. We also want it to build trust 00:09:12.735 --> 00:09:15.215 and work for our business, give us leads and sales. 00:09:15.455 --> 00:09:22.820 And so here's a couple tips on how to make this type of format effective for you. 00:09:23.300 --> 00:09:24.180 Number one, 00:09:24.740 --> 00:09:30.980 there there's two types of content. Um, I have a video. I don't know when it comes out in relation to this one. It's a link in the description. 00:09:31.700 --> 00:09:36.180 But there's capture content. You're trying to get new viewers into your world. And then there's conversion content. 00:09:36.995 --> 00:09:42.355 It's meant not to go viral. It's not meant to get a ton of new viewers. It's meant to nurture and convert 00:09:42.435 --> 00:09:43.795 the existing audience. 00:09:44.435 --> 00:09:48.515 So if you to make it effective, number one, identify, 00:09:48.675 --> 00:09:54.090 is am I trying to reach new people, or is this a conversion content where, like, it doesn't need to go viral? 00:09:54.570 --> 00:10:00.650 If you're trying to make capture content, think about the packaging first. Think about a good idea, title, and thumbnail. 00:10:00.890 --> 00:10:05.530 And then you just use this format to deliver 00:10:05.690 --> 00:10:06.410 on 00:10:06.570 --> 00:10:07.290 that idea. 00:10:08.115 --> 00:10:15.315 I I have videos breaking down more in detail like how to find outliers and what videos to make and all that, so I won't dive into it. 00:10:15.875 --> 00:10:19.155 But my point is you can still do that with this format. 00:10:19.635 --> 00:10:20.995 And what's nice too 00:10:21.235 --> 00:10:22.115 is 00:10:22.870 --> 00:10:27.430 if you you can still get creative in this format with your thumbnails. 00:10:27.830 --> 00:10:30.310 Because if you do like a creative thumbnail, 00:10:30.470 --> 00:10:36.935 you could just edit the intro to kinda line up with what that thumbnail looks like so that it feels like it's kinda cohesive. 00:10:37.415 --> 00:10:39.895 Or if you just wanna keep the thumbnail super simple, 00:10:40.295 --> 00:10:44.215 like, this already looks like a podcast. Just make a thumbnail that looks like a podcast, 00:10:44.615 --> 00:10:48.615 and you could do it that way. But if you get, like, a really cool idea for, like, a thumbnail where, like, 00:10:49.510 --> 00:10:52.310 my head's cracked open and I have an AI brain, 00:10:52.470 --> 00:10:55.750 well, cool. I could still use that as a thumbnail idea. 00:10:55.910 --> 00:10:56.470 And 00:10:57.430 --> 00:11:02.715 then I could, in the intro, just add in some visual elements to have that make sense. 00:11:04.635 --> 00:11:05.275 Also, 00:11:05.595 --> 00:11:09.675 if you wanted to be effective I already talked about structuring. I even talked about writing out the hook. 00:11:10.075 --> 00:11:17.480 I will say writing out your hook and just being strategic with writing out the hook is is very important for making it effective because a lot of people 00:11:17.960 --> 00:11:19.480 wing their intros. 00:11:19.880 --> 00:11:21.400 And when on YouTube, 00:11:23.080 --> 00:11:33.045 on your phone, if you open it up, you're gonna see that thumbnail for, like, a second, and then it's gonna autoplay the beginning. So you wanna hook people in right away, and that's really, really important. 00:11:34.645 --> 00:11:43.790 Let's see. What is it even saying here? And you know what? I'm not even gonna cut this out because my point is this is supposed to be like a podcast, and so we're just chilling. And, honestly, the nice thing about 00:11:44.270 --> 00:11:47.390 this type of format and shooting in this way is 00:11:47.710 --> 00:12:02.705 you could sauce it up and, like, send to an editor and, like, make it, like, this crazy visual and, like like, you could if you wanted to. And if your audience wants that, that would that's what I would say if your audience wants that. Um, but you don't have to. Like, because it's like a podcast, 00:12:03.185 --> 00:12:05.905 people expect to put a podcast on their TV 00:12:06.145 --> 00:12:18.310 or on their phone and just, like, listen to it. It doesn't need to be crazy edited. So you could leave it with the bare essentials of just, like, your your little hook, your outline, like, no editing. That's fine. 00:12:18.630 --> 00:12:22.790 Uh, and especially depending on the niche, especially if it's conversion content, 00:12:23.445 --> 00:12:31.205 people don't really care so much about the editing. We, uh, we were testing out a new format and style for Cole Gordon, 00:12:32.165 --> 00:12:32.645 and 00:12:33.445 --> 00:12:34.485 great editing, 00:12:35.285 --> 00:12:37.365 everything thought out. We're trying to go very viral, 00:12:39.530 --> 00:12:42.730 and and and we were doing this little experiment. 00:12:43.130 --> 00:12:58.205 One of the comments, though I might just throw it up right here because I can't remember exactly what it said. But it was like they were like, you don't need the editing. We just wanna like, could you just talk to the camera and give us like like, we want your brain. And I'm like, man, that is that is 00:12:58.445 --> 00:13:06.925 again, not for every niche maybe, but, like, for a lot of us, like, we just in our heads, we overthink it, and it's like, it's gotta be this Netflix 00:13:07.085 --> 00:13:07.965 style movie. 00:13:08.790 --> 00:13:09.750 It doesn't. 00:13:09.990 --> 00:13:13.350 You could just look into the camera talk. Like, people just wanna hear 00:13:14.150 --> 00:13:15.430 your insights, 00:13:15.510 --> 00:13:16.550 your experience, 00:13:17.030 --> 00:13:28.705 and that is more valuable than production quality, than editing quality, than any of that. Right? And, of course, it's going to depend. But I think for a lot of us business owners here, I 00:13:29.185 --> 00:13:36.545 think that I think that is gonna be helpful for you guys. I I also really what I like about this being what makes this effective 00:13:36.720 --> 00:13:39.280 is this format builds your authority. 00:13:39.680 --> 00:13:40.320 Because 00:13:40.720 --> 00:13:43.600 if you have a podcast where you're just interviewing guests, 00:13:44.080 --> 00:13:49.680 well, that really builds their authority. I did a podcast with one of my business coaches, Alejandro Reyes, 00:13:50.000 --> 00:13:50.640 and 00:13:51.305 --> 00:13:55.305 he got so many clients from it, and I didn't because 00:13:55.305 --> 00:13:56.665 I was interviewing him. 00:13:57.385 --> 00:13:58.265 But, like, 00:13:59.145 --> 00:14:05.225 if if if I'm wanting to get clients, if I'm wanting to get leads, if I'm wanting to build my authority, build my business, 00:14:06.100 --> 00:14:13.780 I need to make sure that I am the one delivering the value in the content. So I'm not saying you can't do podcasts with guests. I think that's great capture content. 00:14:14.100 --> 00:14:26.415 But I think what's awesome about this type of content is you can just do solo episode, boom, to the camera, and it's great conversion content. And it could absolutely still be capture content as well, but it's gonna build your authority because people get to see your expertise. 00:14:26.575 --> 00:14:28.415 They get to see your value, 00:14:28.655 --> 00:14:38.730 and that's what makes it super effective. Now just shooting in this format and shooting in this way doesn't isn't a guarantee that your, like, business is gonna grow, that your channel's gonna grow. 00:14:39.210 --> 00:14:41.290 You have to keep in mind 00:14:42.250 --> 00:14:54.805 what your audience actually wants. And so I made a whole video breaking down how to balance out what your audience wants and figure out how to figure out what they want with, like, finding a format and a way to 00:14:55.045 --> 00:15:00.005 make it sustainable. And so if you click on the screen, you can go watch that video, check it out. I think you'll find it helpful, 00:15:00.245 --> 00:15:02.405 and I'll see you in the next video. Peace.