WEBVTT 00:00:00.000 --> 00:00:03.280 Over the last ten years of running an online business, 00:00:03.440 --> 00:00:22.625 I have tested a whole lot of cold outbound methods. We've done cold email, cold email with video, cold calling, cold SMS, cold WhatsApp, cold Instagram, cold Facebook, Zoom clips outreach, Loom outreach, and probably a few other methods that I forgot. One of these methods we have used to scale a ton of businesses with, 00:00:23.025 --> 00:00:36.490 and I am going to break down which method and why it works, as well as explain the other methods and what could be best for you. Let's get into it. So why do most cold outbound methods fail? I want you to listen to me and take this honestly 00:00:36.890 --> 00:00:41.130 and see if you can take this as being fact. 00:00:41.610 --> 00:00:44.730 And this is going to shift how you look at outbound, 00:00:45.515 --> 00:00:50.235 and it will make you far more successful at outbound far faster. 00:00:50.235 --> 00:00:53.755 Okay? Most cold outbound fails because the prospect 00:00:53.915 --> 00:00:56.795 does not want to buy what you are selling. 00:00:57.115 --> 00:01:01.195 That is why it fails. Okay? It's literally supply and demand. 00:01:02.290 --> 00:01:02.930 And 00:01:03.490 --> 00:01:04.930 to illustrate this, 00:01:05.330 --> 00:01:08.130 I just got off a call with a client who 00:01:08.690 --> 00:01:12.530 essentially has a marketing product for bankruptcy lawyers. 00:01:12.850 --> 00:01:13.410 And 00:01:13.715 --> 00:01:20.675 we went to the market and we said, hey. We help connect bank bankruptcy lawyers with homeowners who are foreclosing. 00:01:21.475 --> 00:01:28.595 We can generate three to four of these a month. And they were getting a good amount of calls. Maybe, like, five to 10 00:01:29.370 --> 00:01:32.330 Zoom calls that showed up a month for this offer, 00:01:32.570 --> 00:01:36.570 which if you've ever done trying to sell marketing services to lawyers is is good. 00:01:36.810 --> 00:01:44.805 And they wanted to change the offer because these people didn't want to buy their video marketing solution. They just wanted to delete. Okay? 00:01:45.125 --> 00:01:49.925 And the fundamental problem here is the market doesn't wanna buy 00:01:50.085 --> 00:01:56.805 this video thing. They they want the leads. And so you have to meet the market where they're at. And for some reason, 00:01:57.605 --> 00:02:01.710 if you were to stand outside like a law conference 00:02:01.710 --> 00:02:20.015 and talk to partners as they came out the door or other owners as they came out the door and said, hey, we've got this we've got this video production tool. Right? And you talk to one person, they said they're not interested. And you talk to the next person, they said they're not interested. You talk to like 3,000 people a day for three days, and they all said they're not interested. 00:02:20.255 --> 00:02:24.735 Alright? What are you gonna do? You're gonna be like, oh, okay. These people aren't interested. 00:02:25.215 --> 00:02:29.855 I have to change what I'm trying to sell them. That's what you would do. But for some reason, when you email 00:02:30.790 --> 00:02:31.590 10,000 00:02:31.590 --> 00:02:47.525 people and they say they're not interested, they're like, cold email doesn't work. You you look at the method and then you're like, oh, well, there's this new other sexy, shiny way of doing it. We'll try that one, and that doesn't work. Oh, well, I've heard Facebook ads really good. We'll do Facebook ads. Oh, that doesn't work. Oh, well, there's this new referral program. Like, you go set it up and you 00:02:48.245 --> 00:02:54.325 that isn't how you solve it. You solve it by finding what there is demand for, 00:02:54.805 --> 00:02:56.085 and then you 00:02:56.085 --> 00:02:56.805 put 00:02:57.045 --> 00:03:04.270 your offer aligned with where there's demand for, and then you will make heaps of money. That that is the game. So essentially, 00:03:04.270 --> 00:03:11.150 you're gonna tell 10,000 people what you do and no one gives you money. That means there's no demand for what you're selling. And 00:03:11.470 --> 00:03:12.830 people are like, but 00:03:13.070 --> 00:03:15.310 there is demand for what I'm selling. I I'm selling it. 00:03:16.325 --> 00:03:18.245 You're selling it inbound. 00:03:18.245 --> 00:03:22.645 You're selling it to people who trust you. You're selling it to people who are problem aware. That's not the market. 00:03:22.965 --> 00:03:24.645 Just completely separate that. 00:03:25.125 --> 00:03:39.620 The outbound market is people who don't know you. They don't like like you, and they don't trust you. Okay? That is who we're trying to sell to because that is how we're gonna grow our business. Okay? Now if you say to me, but what I sell is complex, and, yeah, I I understand that lots of offerings are complex. 00:03:39.940 --> 00:03:40.580 So 00:03:41.565 --> 00:03:43.805 with the outbound, it can't be complex. 00:03:44.445 --> 00:03:49.405 You can you can get to the complexities down the line. Sometimes you get to the complexities once 00:03:49.405 --> 00:03:55.725 they've already received products from you or once they've been a client of yours for months, then you can dive into the complex stuff. Okay? 00:03:56.480 --> 00:04:01.360 So what you have to do is you have to do one or two things. You should just simplify what you're selling 00:04:01.600 --> 00:04:03.680 or you have to sell a lead magnet, 00:04:03.920 --> 00:04:14.185 e g something for free that they would otherwise pay for to get them on a call to build trust or a front end offer, which is compelling to the outbound market, which again builds trust. 00:04:14.345 --> 00:04:23.225 Okay? That is what you have to do if you're saying what what you do is too complex. Right? If you really don't believe that it's not because the market's not interested, it's because they don't understand. 00:04:23.545 --> 00:04:24.025 Right? 00:04:24.665 --> 00:04:31.920 You know, these people aren't aren't interested. They just don't understand what we sell. They don't understand the value. Okay. Cool. Well, you have to simplify it or you have to sell a lead magnet. 00:04:32.240 --> 00:04:43.845 So all outreach methods work. So we've generated calls from cold email using plain text, cold email with video, cold SMS, cold WhatsApp, Facebook DMs, Instagram DMs, Loom sharing, Zoom clip sharing. Alright. 00:04:44.165 --> 00:04:47.925 And if you're doing one of these things and it's not working 00:04:48.725 --> 00:04:50.165 and you're looking to change, 00:04:50.645 --> 00:04:52.005 then as a sanity test, 00:04:52.920 --> 00:04:56.440 if you sent a really compelling offer through these channels, 00:04:56.840 --> 00:05:00.920 would it book meetings? But just think of the most compelling offer. You're like, yeah, would book meetings. 00:05:01.160 --> 00:05:05.400 Okay. So then the problem is that the most compelling offer would book meetings. 00:05:05.560 --> 00:05:06.920 Your offer doesn't book meetings, 00:05:07.405 --> 00:05:23.270 so it's not the channel. It's that your offer is not compelling enough. Okay? Fundamentally, the channel isn't broken your offers and you fix this by making a more compelling offer. That is how you fix this. So how do you make a more compelling offer? So you make a more compelling offer by doing market research. 00:05:23.750 --> 00:05:24.470 Marketing. 00:05:24.790 --> 00:05:30.710 Figuring out how to position your product in the market such that it's aligned with demand. Okay? 00:05:31.270 --> 00:05:35.035 To do this, you're gonna have a stab. You're going to guess 00:05:35.035 --> 00:05:44.315 what is the most compelling thing that has demand for. Okay? That is gonna generate you calls. On those calls, you are going to talk to the outbound market 00:05:44.315 --> 00:05:49.515 and you are going to investigate. You're not gonna try and sell them. You're gonna try and investigate what it is they want to buy. 00:05:50.210 --> 00:05:51.890 What do they really want to buy? 00:05:52.450 --> 00:05:56.610 And then you're gonna create an offer around what they really want to buy. Okay? 00:05:56.930 --> 00:05:59.170 You're not going to create demand. 00:05:59.810 --> 00:06:07.755 This is such a fallacy. You're not Apple. You're not gonna come up with a new thing that creates demand. You're going to try and find an offer that has demand. 00:06:07.995 --> 00:06:10.555 There is demand for things everywhere. 00:06:10.555 --> 00:06:18.635 You're going to try and find something that has a lot of demand and then create an offer that is aligned with that demand. That is what we're doing. Okay? So 00:06:19.160 --> 00:06:22.440 I'm sharing all of this just because this is the context 00:06:22.760 --> 00:06:38.585 and the frame that you need to look through outbound with. Right? And perhaps it's the frame that you need to look through Facebook ads and other marketing and advertising methods. But I am most experienced in out outbound and I have run hundreds of campaigns for hundreds of clients. 00:06:39.145 --> 00:06:41.545 This is the crux that people get wrong. 00:06:41.945 --> 00:06:56.860 And this is what I tell people every day and they get it and not on the call and then they don't get it a few weeks later and then I have to keep reframing. So if you can understand this, then you are light years ahead of everyone else. Okay? So the method that one, 00:06:57.420 --> 00:07:01.660 personalized video outreach sent sent via cold email. And I've got lots of stuff on this channel. 00:07:02.595 --> 00:07:03.315 Essentially, 00:07:03.715 --> 00:07:06.035 we start we got like a Charlie Morgan course, 00:07:06.195 --> 00:07:08.675 I don't know, four years ago or something like this, where 00:07:08.995 --> 00:07:18.960 he shared this method. We tried it for ourselves for our own restaurant marketing agency. We were getting 6% booked call rates. So for every 100 emails we sent, we booked six calls. 00:07:19.360 --> 00:07:25.520 So just think about that. And we're just like, oh, we're just seeing like 200 a day. We'll get 12 calls a day. We had unlimited demand. 00:07:25.680 --> 00:07:26.320 Okay? 00:07:26.640 --> 00:07:27.200 So 00:07:28.000 --> 00:07:42.110 we started to generate a whole of demand for us and then other agencies came to us and said, hey, can you do it do this for us? And we said, We generated them calls and then we started to branch out to other businesses and other types of businesses. Okay? But that was essentially our starting point. And 00:07:42.590 --> 00:07:46.190 we have found that this is still 00:07:46.590 --> 00:07:53.630 probably what I would recommend as being the best method. And that's because for cold outbound to work, you need two things. 00:07:54.525 --> 00:07:58.125 And just think about both of these things as a percentage from zero 00:07:58.365 --> 00:08:08.525 to a 100. And if you sum them, you have to reach a threshold of a 100 in order for you to be successful. This is an analogy. It's not an exact science. 00:08:09.085 --> 00:08:10.285 The more trust you have, 00:08:10.980 --> 00:08:12.740 the less compelling 00:08:12.820 --> 00:08:15.780 or the less demand that has to do with the offer. Because 00:08:16.420 --> 00:08:23.220 if someone trusts you, they're gonna give you more time of day. If they don't trust you, they're gonna give you less. It's super simple. If your 00:08:23.700 --> 00:08:25.620 a business mentor came to you with an offer, 00:08:26.525 --> 00:08:38.605 you would give it a lot of time a day. If you got a cold SMS with an offer, you're gonna very little. So there's this trade off that can happen, or what you can do is you can just try and build an outbound method with lots of trust 00:08:38.940 --> 00:09:01.085 and a really good offer. And that is gonna be the best. Okay? The better offer, the less trust is required. And the more trust, the worse the offer can be. Ideally, you have both. So what I'm gonna do now is I'm going to show you what this looks like for a client of ours. So this is in PlusVibe, which is the sequence that we use. We were on SmartLead. We have good things to say about SmartLead. We've used instantly, 00:09:01.245 --> 00:09:08.125 um, as well. Uh, we've used email bison as well. Yarrow, who's the owner of PlusVibe, a good guy. Gave us a good deal because we are sending, 00:09:08.445 --> 00:09:13.030 you know, in the tens to 20,000,000 emails a month. So just a heads up. 00:09:13.830 --> 00:09:20.150 So in the first email, it's just a normal email, lots of spin tax. And then we send the video in the second email, 00:09:20.710 --> 00:09:22.550 and it looks like this. Okay? 00:09:22.870 --> 00:09:25.190 So we've got a link to a page, 00:09:25.885 --> 00:09:44.490 and this is the prospect's website here. You can also set it up so the prospect's website's this full background, but this works just as well. And then if they click on it, it's gonna go to a personalized landing page for them. We can connect on LinkedIn, and what that means is it just shows more trust. This is more legitimate. We've got words in here that are filled in with variables. 00:09:45.210 --> 00:09:53.530 Then if they play this, this is Hey. This is Keegan. Our client who has made like a thirty to one minute long video overlaid on their website. 00:09:54.065 --> 00:10:08.260 Again, the goal is not to sell them anything, it's to build trust and try and get them on a call. Alright. So this is essentially how the funnel works. The two step sequence, we follow-up with the video six days later because we've spent this money to make a video, 00:10:08.580 --> 00:10:11.060 and it gets sent in the second email. So 00:10:11.860 --> 00:10:13.620 why do we use a video? 00:10:14.100 --> 00:10:29.735 And the reason is the richer the medium the richer the medium, the easier it is to build trust. And there is a reason why we get on a plane and fly to the other side of the world to hang out with clients. Right? And that reason is because nothing can replace 00:10:29.975 --> 00:10:41.450 hanging out with someone and spending lots of time with them in person to build trust. You go get dinner with the family and go out for a few drinks and then do some work the next day. Right? 00:10:41.690 --> 00:10:47.050 Not nothing's gonna build trust like that. Okay? And why? It's because that's probably the richest medium. 00:10:47.450 --> 00:10:53.315 And the poorest medium would just be text, short line of text from somebody you don't know, a cold SMS. 00:10:53.555 --> 00:11:00.755 And so with the outbound, we want to build as much richness into the medium as possible. And you probably do like short 00:11:01.155 --> 00:11:01.955 text, 00:11:02.115 --> 00:11:14.170 longer text, phone call, video call, hang out in person. Alright? And so a video is just a richer medium than just text. And that's why we like to use it because it's easier to build trust 00:11:14.970 --> 00:11:16.810 with a video than text. Alright? 00:11:17.495 --> 00:11:18.135 So 00:11:18.615 --> 00:11:28.375 on this end of the spectrum, cold SMS has crazy reply rates, like 8% plus reply rates, um, but trust is really low. And so that just means the offer has to be really good. 00:11:29.015 --> 00:11:35.210 And then typically with cold SMS, you just say, hey. Do mind you if I give you a call? And that's a yes. And then you build the trust over the phone. Right? 00:11:35.930 --> 00:11:39.770 Again, with all these outbound sales procedures, you're building the trust 00:11:40.010 --> 00:11:42.570 on the sales call after the outbound, 00:11:42.730 --> 00:11:54.475 but you're far more likely to get better quality conversations if you build trust in the outbound itself. So I'm just gonna talk about a little bit about how this is run and given some insights now that we're deep into 2026. 00:11:54.475 --> 00:12:01.755 So leadless scraping is changing very, very quickly across the board. The cost of b to b leads is making its way to zero. 00:12:02.320 --> 00:12:07.360 Okay? Um, people have realized that once you have data, you can just sell it infinite times, 00:12:07.600 --> 00:12:29.620 and AI is making it easy for everyone to get data. For example, we, as an agency, have 15,000,000 leads in The US and starting to get leads across the world because we've got clients that have international offers. And we just host this on Superbase and pay $20 a month for it, and we can just use it infinite times for all of our clients. And people can just sell it infinite times as well. So 00:12:30.020 --> 00:12:45.675 what people charge for with lead list is keeping the data fresh, which is important and is hard and cost money. So in another video, I'm gonna break down, like how to get good affordable data, but I'm just giving you a heads up that data scraping is changing a lot and 00:12:46.395 --> 00:12:48.635 that is the state of the nation when it comes to that. 00:12:49.275 --> 00:12:51.275 If you want, I would recommend 00:12:51.435 --> 00:12:52.555 going to 00:12:53.115 --> 00:12:55.410 mtos.com 00:12:55.410 --> 00:12:57.970 and have a chat to Liam about 00:12:58.050 --> 00:13:06.210 leads or you can, you know, check out like Eric Domalski on LinkedIn. He talks about leads as well. Again, I'll have another video on this shortly. 00:13:06.530 --> 00:13:08.690 Sending the video. So there's two ways to do this. 00:13:11.075 --> 00:13:36.050 And one of them I would recommend when you're getting started. The first way to do it is you send them an email, and the email says, do want me to send you a video? And then if they don't replace them another email, and that one says, do you want me to send you a video? And if they say yes, you then send them the video. So this means that you can make the videos manually because you have to make way less of them. And so you're not gonna incur this cost of, like, rendering these pages. Right? So it's a lot cheaper. K? The alternative 00:13:36.465 --> 00:13:40.625 is you do what we do and you just send everyone the video, 00:13:41.025 --> 00:13:59.560 which is way less work and then, like, we just can't do this at the scale that we are operating on. So we do it this way. But typically, I'd recommend you start with this approach. So the video itself, you want it to be ninety seconds to three minutes long. You want it to be on their website and you want to use a genuine tone. You're not selling. You're building enough trust to get them on a call. And so 00:14:00.440 --> 00:14:07.425 how you are going to do this is you're going to be like, hey there. Sorry. I know that you probably get emails like all the time. 00:14:07.905 --> 00:14:14.625 So I thought I'll just make a quick video to try and like cut through the noise here. Uh, we're working with another Illinois manufacturing 00:14:14.625 --> 00:14:17.265 company, um, and we're talking to them about solar. 00:14:18.020 --> 00:14:21.620 And they're set up in, like, roof space is very similar to yours, 00:14:22.180 --> 00:14:36.705 and it it's saving them a lot of money. So I thought that I could reach out and, like, essentially show you how much we're saving them. And then if it's of interest, we can start to go down that road. But you are probably, like, the number one candidate for this after, like, looking at them. So I thought it'd be a good chance to 00:14:37.025 --> 00:14:39.745 reach out. Always good to connect with other people in the space. 00:14:40.145 --> 00:14:43.985 I appreciate you taking the time to watch this video, man, and I look forward to hearing from you. Cheers. 00:14:44.970 --> 00:14:48.010 It's just far more likely to get a reply. The tone, 00:14:48.250 --> 00:14:49.130 genuine, 00:14:49.530 --> 00:14:50.330 clear. 00:14:51.130 --> 00:15:01.365 You're just being genuine. You're being a human. You're being a human. That is the main thing. The other thing I'm say, sounds good. Let's have a chat or thank you for the video. I'm not interested, which is what want. Okay? Follow ups. 00:15:01.845 --> 00:15:14.325 Just another thing people get wrong. Once you get a positive reply, you must follow-up until you've either booked the call or they say they're not interested. Follow-up every day until they've booked the call or they say they're not interested. It's stupid to put in all this effort and then not follow-up hard. 00:15:15.100 --> 00:15:21.740 You can also give them a call if appropriate once they reply positively. Our best clients just call all the prospects. 00:15:21.900 --> 00:15:29.805 Okay? So now I'm gonna show you some results. And the reason I want to show you this is because I want to break some of your beliefs around 00:15:30.605 --> 00:15:33.005 what people do with outbound. Okay? So 00:15:33.645 --> 00:15:35.805 this is the same client. Okay? 00:15:36.205 --> 00:15:36.765 And 00:15:37.325 --> 00:15:44.045 this looks crazy, but this is the amount of emails that we've seen in the last six weeks for them. So we've sent 1,200,000. 00:15:44.820 --> 00:15:52.900 Okay? This is the amount of leads, essentially, new leads. So this is the amount of videos that we've made. 567,000. 00:15:53.380 --> 00:15:54.020 Okay? 00:15:54.500 --> 00:16:04.015 And this is how many verified leads. And by verified, we've gotten positive replies. We've then filtered them to see the best quality ones, and we've put them into the CRM. Okay? 00:16:05.295 --> 00:16:12.655 The goal of this funnel is to list 10 businesses a month, which would make us around 2 and a half million dollars a month in revenue. 00:16:13.300 --> 00:16:13.940 Okay? 00:16:14.420 --> 00:16:18.740 And, yes, this funnel costs tens of thousands of dollars a month, 00:16:19.220 --> 00:16:23.940 but that's nothing compared to the potential upside. Right? Yeah. 00:16:24.340 --> 00:16:30.295 Thousand dollars a month to, you know, make these videos and send this volume and scrap these leads compared to 2 and a half million dollars in revenue. 00:16:30.855 --> 00:16:33.335 Okay? So that is the scale 00:16:33.655 --> 00:16:35.015 that we're talking about 00:16:35.495 --> 00:16:39.255 and that some people are running when it comes to cold outbound 00:16:39.255 --> 00:16:52.610 because they're trying to make serious money. And so hopefully that helps either inspire you or break some beliefs around what to do with cold email and cold email with video. So a few things around what most people get wrong is number one, you try and sell in the video. 00:16:53.570 --> 00:16:56.610 I get that talking on camera is hard and difficult and 00:16:57.715 --> 00:17:19.690 it's hard and difficult for everyone. You just need to practice. So like, if it comes across as awkward in your video, just make 50 videos and then it won't come across as awkward. Yeah. That that's the number one advice. Just Practice makes slightly better. It's a trust tool, not a pitch. You're not trying to sell them in the video. You're trying to get them to take one little step further. 00:17:20.090 --> 00:17:22.730 Don't worry about the video being too polished. 00:17:23.225 --> 00:17:27.065 The best performing video that we've ever had is someone where they spill their coffee on camera. 00:17:27.545 --> 00:17:39.810 So take that. Tone beats script every time. It's just about being genuine. Two people with the same script, the genuine the genuine one always wins. If you want to scale aggressively and you think outbound 00:17:39.810 --> 00:17:47.250 will work because you've got an offer that works, then you can book in a call with my team below. If you want to dive deeper into 00:17:47.250 --> 00:17:51.650 personalized video outreach, I've got an eight hour long video on screen now. I'll see you there.