WEBVTT 00:00:00.400 --> 00:00:05.280 Digital products are currently making sellers online and new entrepreneurs 00:00:05.280 --> 00:00:06.080 rich. 00:00:06.480 --> 00:00:14.240 And I know that if anyone is new to the world of digital products and you might be like, wow. This sounds like a magical mythical 00:00:14.240 --> 00:00:15.120 unicorn 00:00:15.285 --> 00:00:16.645 somewhere in 00:00:16.885 --> 00:00:21.125 this space that I have no idea how to reach or get to, 00:00:21.445 --> 00:00:31.350 this video today is for you because I'm going to be handing you off all of the prompts to use literally in the comment section, pinned comment, 00:00:31.590 --> 00:00:37.590 and also description here on prompts you can use to create these digital products I'm going over today. 00:00:37.910 --> 00:01:08.430 But wait before you just use those, paste those into Claude. We're going to go through a whole area today on how to use those prompts, how to edit them, and then also how to effectively sell. You can have all the prompts in the world for AI, but does that mean you're actually going to sell things online? The answer is no, my friends. So today, I'm gonna be sharing exactly the five products that I personally would go into if I were starting a digital business this year. 00:01:09.185 --> 00:01:24.465 And also to know, I hi. Hello. My name is Heather. If you are new here, I have a multi 6 figure print on demand business. I sell on Etsy. I've sold a half 1,000,000 in Etsy sales and also 7 figures in digital product sales. 00:01:25.040 --> 00:01:30.720 So this is a area that I like a lot. I like digital products. 00:01:31.120 --> 00:01:40.725 I like talking about digital products and that is kind of a new area I'm diving deeper into on this channel because I truly think digital print on demand 00:01:41.045 --> 00:01:45.365 and other things that you can jump into as a new entrepreneur 00:01:45.525 --> 00:01:47.845 are so lucrative. 00:01:48.005 --> 00:02:00.580 And I think it needs to be talked about more. So we're gonna do that on this channel today. If you're new here, don't forget to subscribe, like the video, and let's get straight into it. So the first product that we absolutely need to talk about is 00:02:00.820 --> 00:02:01.620 digital 00:02:01.860 --> 00:02:02.900 spreadsheets. 00:02:02.900 --> 00:02:04.100 And specifically, 00:02:05.055 --> 00:02:07.775 we're talking about budgeting spreadsheets. 00:02:07.775 --> 00:02:11.375 Okay? And I have seen this all over, 00:02:11.775 --> 00:02:15.215 I would say, the cloudy eye area and just, 00:02:15.295 --> 00:02:18.015 I would say, digital products lately, 00:02:18.335 --> 00:02:19.775 which is amazing. 00:02:19.775 --> 00:02:21.820 I love that. However, 00:02:22.060 --> 00:02:24.460 one thing that I wanna note here is 00:02:24.540 --> 00:02:25.820 micro niches 00:02:25.820 --> 00:02:27.020 are always 00:02:27.020 --> 00:02:28.540 for the win. 00:02:28.940 --> 00:02:31.500 When you're going into any area 00:02:31.740 --> 00:02:34.140 or any digital product 00:02:33.915 --> 00:02:39.675 And just what I found personally in selling for the past five years, going on six now, 00:02:40.235 --> 00:02:40.795 is 00:02:41.195 --> 00:02:51.610 micro niches are where the money is at. And if you're new to channel, please tell me in the comments below. Do you say niche, like n e e s h, 00:02:52.010 --> 00:02:53.850 or do you say niche, 00:02:53.850 --> 00:02:55.770 n I c h, 00:02:56.090 --> 00:03:02.265 personally? So I'm I'm just gonna show you all this. So I have literally 00:03:02.745 --> 00:03:04.185 this Tumblr here 00:03:04.985 --> 00:03:08.345 that says drink every time Heather says niche because 00:03:08.345 --> 00:03:13.930 I'm gonna say a lot in this video today. Okay? Don't. You were if you're new to the family here, 00:03:14.170 --> 00:03:29.295 you are introduced to the lore. I want to show you the real data. So the data is showing that certain sellers are making 100 sales a month. And yes, these are priced very low. We're looking at about $1 to $2. 00:03:29.695 --> 00:03:34.975 Now, what I wanna note here is you do not need to be the lowest in pricing in your competition. 00:03:35.055 --> 00:03:41.810 You do not need to be the highest. You could be a mid range seller as well. Quality always trumps quantity. 00:03:42.290 --> 00:03:48.530 But what I'm going to say here is if you notice in scrolling down on spreadsheets, 00:03:49.090 --> 00:03:56.945 I will say that the more micro niche and specific you get, the lower the competition when it comes to Etsy 00:03:57.185 --> 00:04:02.065 and selling on any marketplace. Now, the best place to sell spreadsheets 00:04:02.065 --> 00:04:09.480 that I have found is Etsy. A lot of people buy digital products on Etsy, so it's a really great place to sell. 00:04:09.800 --> 00:04:14.360 The other places that you can sell are websites like Gumroad. 00:04:14.360 --> 00:04:16.360 There is Creative Marketplace. 00:04:16.840 --> 00:04:27.355 But what I found is the fast organic traffic has been on Etsy. I'm not saying that because I'm biased. You can open up your own Shopify, but you will have to 00:04:27.675 --> 00:04:38.850 spend on ads or build a social media following in order to get traffic to a Shopify website as opposed to Etsy that has that built in traffic. And I have free 40 listings, 00:04:39.090 --> 00:04:44.050 sign up link down below that you can just sign up for and get 00:04:44.370 --> 00:04:56.445 started today, basically. And that will take care of it's 40 listings, 20ยข per listing. That's about $8 ish that you're going to save. So here's the strategy on microniches, 00:04:56.445 --> 00:04:59.965 and I want you to sit down with me for this. So 00:05:00.525 --> 00:05:01.325 microniches, 00:05:01.860 --> 00:05:04.500 what are they? These are essentially going 00:05:04.820 --> 00:05:14.660 from a macro and core niche. So let's say it is we're going into the product type of budgeting planners and the budgeting finance niche. 00:05:15.540 --> 00:05:16.420 What are 00:05:16.695 --> 00:05:24.775 other brackets and categories underneath that? So the first thing that comes to mind from my experience in selling on Etsy 00:05:24.855 --> 00:05:34.880 is thing, bridal niche. So budgeting for a wedding, that's a big one. Right? We need to start budgeting for that. Having a spreadsheet dedicated 00:05:34.880 --> 00:05:37.600 to wedding planning and budgeting 00:05:38.080 --> 00:05:40.080 would be a great place to go. 00:05:40.720 --> 00:05:41.680 Groceries, 00:05:42.080 --> 00:05:57.635 your bills, just focus on bills, groceries, and having a spreadsheet just for that. Some people don't like all of the spreadsheets in one. Some people just want one spreadsheet. Right? Another place to go into is maybe savings. 00:05:57.875 --> 00:05:58.595 So again, 00:05:59.010 --> 00:06:00.610 we're microneashing 00:06:00.610 --> 00:06:01.250 down. 00:06:01.730 --> 00:06:11.810 And some of these might not be as micro as others like wedding is yes. There is a lot of people shopping for weddings, and I don't want you to think of micro as 00:06:12.225 --> 00:06:13.585 small demand. 00:06:13.585 --> 00:06:21.505 I want you to think of micro as this is just targeting a specific type of customer who is shopping on Etsy. 00:06:21.985 --> 00:06:27.825 Now, here is the second layer to if you are selling budgeting spreadsheets 00:06:27.770 --> 00:06:28.490 is 00:06:28.810 --> 00:06:30.090 color variations. 00:06:30.570 --> 00:06:37.290 This is something I've talked about on this channel for the longest time is a and b split testing. Now, you could have a great product, 00:06:37.530 --> 00:06:40.330 but the main thumbnail image of your product 00:06:40.810 --> 00:06:44.465 might not sell your product in total. So, 00:06:45.025 --> 00:06:45.505 again, 00:06:45.825 --> 00:06:51.905 you could have a beautiful quality product, maybe the best spreadsheet that you think is on the market. Right? 00:06:52.305 --> 00:06:53.585 But the thing is, 00:06:53.825 --> 00:06:58.730 you need to, one, hit a color palette that might speak aesthetically 00:06:58.730 --> 00:07:00.410 to a buyer. Two, 00:07:00.650 --> 00:07:05.050 maybe the type of product or digital product you created is 00:07:05.210 --> 00:07:09.130 if it's a spreadsheet and it's only for Google sheets or Apple numbers 00:07:09.370 --> 00:07:10.250 or 00:07:10.250 --> 00:07:13.855 Excel, you might want to create multiple variations, 00:07:13.855 --> 00:07:16.815 which is quite easy to do with Cloud AI encoding that now. 00:07:17.215 --> 00:07:22.255 But that might be the downside and why people aren't buying as well. 00:07:22.655 --> 00:07:25.135 Also, in your title description, 00:07:25.215 --> 00:07:26.335 tags, have you, 00:07:26.910 --> 00:07:30.030 when someone is searching a wedding budgeting 00:07:30.270 --> 00:07:32.350 planner spreadsheet, let's say, 00:07:32.990 --> 00:07:42.835 and they find your spreadsheet, they're like, oh my gosh, this has all the functionality I want, but the colors, I don't like the colors. Right? Maybe they want it to be aesthetically pleasing. 00:07:43.075 --> 00:07:46.355 You can also offer multiple colors and variations, 00:07:46.755 --> 00:07:51.155 but you might need to a and b split test the different colors 00:07:51.315 --> 00:07:57.890 of that sheet. Right? The color of your product could be the one factor 00:07:58.050 --> 00:08:12.195 in why your conversion rate might be lower. Or maybe it's just the main mock up photo. Right? So keep that in mind as we go forward in this video into product number two. I am going to move this because 00:08:12.435 --> 00:08:17.475 it makes me look like I am a mess, which I am most days, but 00:08:18.115 --> 00:08:20.515 the people of the YouTube realm don't need to know that. 00:08:22.600 --> 00:08:28.440 What is this video? Hi. Hello. My name is Heather. I do silly, silly things on occasion. So, 00:08:28.920 --> 00:08:35.625 anyhoo, back to the video. So the second product I would sell if I am starting a digital business is 00:08:35.785 --> 00:08:36.665 worksheets. 00:08:36.985 --> 00:08:38.505 Now, worksheets 00:08:38.505 --> 00:08:52.970 and maybe what you might be thinking of worksheets, I feel like when I say worksheets, think about, like, doing math worksheets as a kid. And I just remember that was like, it stresses me out thinking about that. I don't know if anyone else can relate, but anyways, 00:08:53.130 --> 00:09:05.130 worksheets are not the same worksheets that I am talking about that you did in elementary school. I am talking about habit tracking worksheets. We're talking about meal planning and also 00:09:05.210 --> 00:09:13.185 anything that is kind of a habit you can think of that you're trying to implement into your daily life such as working out, maybe meditating, 00:09:13.505 --> 00:09:18.145 maybe just a habit tracking resource, right, that can be digital and printable. 00:09:18.465 --> 00:09:19.960 So this has 00:09:20.200 --> 00:09:26.840 and it might sound like kind of what we were just talking about about budgeting planners, but this is actually a separate 00:09:27.080 --> 00:09:31.560 niche and also area on Etsy entirely. 00:09:31.560 --> 00:09:35.855 And those niches that I kind of just talked about as far as 00:09:36.175 --> 00:09:37.295 meal planners, 00:09:37.375 --> 00:09:59.520 that is a kind of micro niche we're going into. Right? Maybe if we're looking for meal planners for maybe someone who has a specific diet type. Right? Keto diet meal planner, let's say. Maybe we are going into a GLP one friendly meal planner. There are so many different areas and microniches 00:09:59.520 --> 00:10:22.120 within these types of worksheets and trackers. And if you wanna go the extra step, you can add on a Google Sheet into a bundle and that will increase the value of the product itself. So now you're bundling it. Now pro tip for anyone selling, you can sell separate listings and then the third listing being the bundled listing. 00:10:22.680 --> 00:10:26.680 Pro tip for you. So with habit trackers, worksheets, 00:10:26.920 --> 00:10:38.895 etcetera, essentially, these are pretty much I mean, they're making thousands of dollars per month on Etsy. I will put the products on the screen that I found on Etsy. And it is insane 00:10:39.135 --> 00:10:49.450 how much printable and digital worksheets make because a lot of people do want to organize their lives. I know I have purchased, like, multiple planners, like, 00:10:49.850 --> 00:10:53.370 I literally I think, like, all of these are 00:10:53.530 --> 00:11:02.490 literally my planners, and I have, like, a whole box of them, um, and just, like, worksheet bundles I've purchased from 00:11:02.975 --> 00:11:13.935 Etsy and coaches online and different, like, workshop events I've attended. And I like worksheets, but do I use all my worksheets? The answer is probably no. 00:11:14.815 --> 00:11:20.950 No. I know. I know. I say probably, but I know I have not used all my worksheets. But regardless, 00:11:20.950 --> 00:11:29.910 a lot of people are shopping for worksheets and these are really easy to do. So if we go on Claude AI and I'm looking to create a worksheet, 00:11:30.070 --> 00:11:39.295 you actually don't need to use a plugin. I have found that you can connect Canva as a plugin. What I have done is honestly, I've just created worksheets 00:11:39.295 --> 00:11:41.135 on Claudii 00:11:41.215 --> 00:11:45.055 itself. So by itself, it can create PDFs 00:11:45.055 --> 00:11:48.735 and they're really good. Like they I was shocked 00:11:49.020 --> 00:11:55.260 by the prompt I put in and some of the tweaks, some of the edits I made on that. 00:11:55.740 --> 00:11:56.460 Also, 00:11:56.700 --> 00:11:58.380 here is a recommendation 00:11:58.380 --> 00:12:07.385 is if you're looking for fun fonts to add to your PDFs that Claudia is coding for you, you can go on Google fonts. There is dafont.com. 00:12:07.385 --> 00:12:18.730 Now, I will say if you are ever using fonts, you do need to check the licenses of those fonts. So for anyone who is new to the digital realm just entrepreneurship in general, 00:12:19.130 --> 00:12:20.410 fonts and 00:12:20.490 --> 00:12:21.370 character, 00:12:21.690 --> 00:12:23.930 like art artist made characters 00:12:23.930 --> 00:12:26.010 and word lettering, that is 00:12:26.170 --> 00:12:27.930 typically commercially 00:12:28.010 --> 00:12:28.810 available, 00:12:28.890 --> 00:12:38.465 but you usually have to buy a commercial license in order to use that font in a digital product. So there are free commercial use fonts. Now, typically, 00:12:38.785 --> 00:12:41.825 you have to find those either on dafont.com. 00:12:41.825 --> 00:12:44.465 Google fonts has plenty of those that you can use 00:12:44.880 --> 00:12:49.040 as commercially free and available. Also, if you use Photopea, 00:12:49.040 --> 00:12:54.480 if anyone uses that as well, Photopea has commercially free use fonts. 00:12:54.640 --> 00:13:08.595 But basically, the difference between commercial use and personal use is personal use. You can create your own meal planner if you wanna create that and use it on your own, but you cannot sell it to someone else. Commercial use is typically 00:13:08.755 --> 00:13:20.930 that unlimited use license. Now, check the license on fonts because some fonts only allow so many amounts of uses or amounts of that font being used. 00:13:21.170 --> 00:13:25.570 Also, depending on, let's say, wanna use it on your website 00:13:25.225 --> 00:13:28.905 or as a logo on your branding, what have you, 00:13:29.305 --> 00:13:31.065 there are different licenses 00:13:31.385 --> 00:13:53.185 per that as well. Now, I'm not gonna get too deep into this. Ask Claude AI given it can't give legal advice nor can I? I'm not a legal professional or source of that, and I have to mention it in these videos. But just know that you can find commercially free usage fonts quite easily on devotin.com 00:13:53.185 --> 00:13:57.505 by just filtering. And then you can download the file, upload it to 00:13:57.745 --> 00:13:58.625 Claude, 00:13:58.625 --> 00:14:26.915 and then it can use that font as you'll see in the video in your, let's say, meal planner or meal planner worksheet. Right? And that was what was really fun about creating this. And, again, I was just shocked by all that it made. So, again, prompt is gonna be in the link up above and down below if you wanna try that out and then also implement some of your own fonts and whatnot. And also color palettes. Don't forget about color palettes. 00:14:27.155 --> 00:14:29.715 Again, going back to the budgeting spreadsheets, 00:14:29.875 --> 00:14:38.360 color palettes are your friend. So the next area that I would go into personally is wall art printables. 00:14:38.680 --> 00:14:52.215 Now, this is something that's not new to this channel. If you've been watching this channel for some time, I've actually done videos and full tutorials on this. I'll link one up above to watch after this or just like tab in the second tab here to 00:14:52.295 --> 00:15:25.885 watch later. But what I would do is wall art digital and printable products. Now, the extra option that I personally would go into is doing print on demand versions of this too because not all customers are going to be those DIY customers who want to print it at home. Some may not feel comfortable printing at home or maybe they want a larger version of the printable that you have and they don't have the ability to print at a larger capacity. 00:15:26.285 --> 00:15:37.150 So print on demand is essentially where you can integrate a print on demand company to your website, to your Etsy shop, maybe you sell on Shopify or another area. 00:15:37.230 --> 00:15:56.045 And the print on demand company will print, pack, and ship that product to your customer. So one company I recommend a lot on this channel is Printify. Printify, you can get the link and a code down below for a discount if you sign up. But this is the company I have used to make a half $1,000,000 00:15:56.045 --> 00:16:21.175 on Etsy with selling print on demand. That's kind of my specialty I talk about a lot on this channel. And with that, if you're looking to sell print on demand printables in a way, this isn't necessarily a printable because since it's print on demand, what we can do is we can actually sell posters. So matte vertical posters is one of the products that you can choose and select from on Printify. 00:16:21.415 --> 00:16:27.255 There is also another print on demand company I would recommend called Printful because they have framed 00:16:27.415 --> 00:16:47.470 wall art, basically. And the frames are so gorgeous, so beautiful, and they kinda go with the current aesthetics in decor I personally am seeing right now. And with that, you can add those SKU numbers on. So if you create them on Printify's back end, a SKU number is essentially that number that connects 00:16:47.175 --> 00:16:49.095 the product and 00:16:49.415 --> 00:16:51.335 your print on demand company 00:16:51.575 --> 00:16:58.135 so that the when the order goes through on Etsy, it's more of a semi passive process. 00:16:58.535 --> 00:17:04.190 And some people would argue to say it's passive. I personally still find it semi passive because 00:17:04.430 --> 00:17:13.630 you still have to make sure the order goes through, do the customer service, create the product to yourself manually. Right? And not that you have to create the design manually. 00:17:13.630 --> 00:17:26.635 Here's the other thing in the process and this what I've taught on this channel, which is there is a software called Kittle AI. And this is kind of the, I would say, unknown software that people don't know exists 00:17:26.955 --> 00:17:42.620 a lot of the times when I talk about it. So Kittle AI, what it is is it is a all in one design software. It has AI image generation tools within it. So you don't even have to go to Nano Banana. It's all within the system 00:17:42.860 --> 00:17:45.260 and in the AI application tool. 00:17:45.995 --> 00:17:51.835 So that is essentially how I have been creating my designs and the designs I'm going to show 00:17:52.155 --> 00:17:53.755 in this video. 00:17:53.835 --> 00:18:10.120 And you can ask Claude for prompts and niches to go into for home decor and with research on Etsy. As far as the research I'm gonna show on the screen of what's really selling right now on Etsy, we can gather data from our research, 00:18:10.280 --> 00:18:11.480 take it to Claude, 00:18:11.720 --> 00:18:18.035 and ask it to give us some prompts that are not going to be just regurgitating 00:18:18.035 --> 00:18:21.955 what Etsy already has. We wanna create something unique in our own. 00:18:22.355 --> 00:18:35.640 But from there, we can get prompts and bring those over to Kittle. I can put them into Kittle, get a few variations of that item, and then I can choose the best one, take that to my printable, 00:18:35.800 --> 00:18:39.800 create that digital product, then I can take it to print on demand. 00:18:40.040 --> 00:18:43.960 I can create that into a matte poster 00:18:44.200 --> 00:18:44.840 and 00:18:45.145 --> 00:18:50.105 also a framed piece or canvas piece and offer all variations 00:18:50.105 --> 00:19:00.105 within one and that's quite easy. Honestly, what I like to do is start with the print on demand side of things and then I add on the digital element at the end because 00:19:00.500 --> 00:19:03.700 the print on demand SKUs can be created 00:19:03.940 --> 00:19:05.540 in a multi 00:19:05.540 --> 00:19:07.300 SKU and variant listing 00:19:07.300 --> 00:19:08.580 with Printify 00:19:08.660 --> 00:19:19.435 as you'll see me do on the screen and it is so quick. It's so easy. And that is how I have created my wall art and printables that I personally sell on Etsy. 00:19:19.995 --> 00:19:30.395 So just so you know, the links are in the description. If you're looking to use any of the tools or softwares I am mentioning today, these are actually the tools I use currently. 00:19:30.810 --> 00:19:35.370 So the next type of digital product I would sell in 00:19:35.370 --> 00:19:40.330 this year and the next few years is social media templates 00:19:40.330 --> 00:19:41.690 and bundles. 00:19:42.170 --> 00:19:48.505 Now, there is a pro move here I'm gonna talk about in a moment. But social media templates, 00:19:48.585 --> 00:19:50.505 you can easily create 00:19:50.985 --> 00:19:57.945 not only with the use of Claude prompts and a Canva plugin, but you can also ask for 00:19:58.250 --> 00:19:59.530 just general, 00:19:59.770 --> 00:20:01.370 like, hooks and 00:20:01.530 --> 00:20:03.210 different descriptions, 00:20:03.610 --> 00:20:04.570 hashtags, 00:20:04.570 --> 00:20:10.010 what have you that are going to help someone who has their own maybe small business 00:20:10.170 --> 00:20:14.175 or social media business that they are an influencer, 00:20:14.175 --> 00:20:16.495 let's say, and they're looking for hooks 00:20:16.655 --> 00:20:21.775 for their social media templates. Or maybe they have carousels 00:20:21.775 --> 00:20:23.375 and carousel templates 00:20:23.535 --> 00:20:34.050 that they're looking for for their Instagram account. Or maybe on Facebook, they're looking for something to use and just swap in easily their own products 00:20:34.370 --> 00:20:44.075 into a template. Now here is the pro move that I would do if I were selling anything that's related to social media templates 00:20:44.315 --> 00:21:01.970 is I would offer a prompt guide or a hook guide for those social media bundles. So as far as like a freebie or free element added in to the listing, if I'm selling on Etsy, if I'm sell selling on Creative Marketplace, Gumroad, 00:21:02.050 --> 00:21:06.530 what have you, I would have that as a photo card saying bonus, 00:21:06.530 --> 00:21:11.765 you get this whole maybe spreadsheet that has hooks and captions 00:21:11.765 --> 00:21:16.725 and all of the things because that is what's going to make your product stand out 00:21:17.045 --> 00:21:21.125 as opposed to someone else's product that's just general templates, 00:21:21.125 --> 00:21:25.650 which is fine. That's going to work as well because people are usually buying visually 00:21:25.810 --> 00:21:37.010 for the aesthetic. And again, going back to the 10 layers deep of most of this video is color variations matter, color palette matters, font choices, and font selections matter. 00:21:37.330 --> 00:21:39.570 So using Claude to decide 00:21:39.825 --> 00:21:48.465 on even if you're manually creating carousels, I know some people going into this video might be like, well, I want Claude to design the carousels. 00:21:48.705 --> 00:21:55.840 I don't want it to just give me font recommendations and color palettes, which you can do with Claude Cowork. 00:21:56.320 --> 00:21:57.600 Besides the 00:21:57.760 --> 00:21:58.560 overall 00:21:58.800 --> 00:21:59.840 overarching 00:22:00.240 --> 00:22:09.520 plot here and idea is social media templates are really great avenue and area to go into, and I would sell these on Etsy, 00:22:09.735 --> 00:22:10.775 Creative Market. 00:22:11.255 --> 00:22:16.055 And, basically, that's where I would sell these types of digital products. 00:22:16.455 --> 00:22:19.415 Now, to know what I personally 00:22:19.415 --> 00:22:22.375 would go into for social media products 00:22:22.695 --> 00:22:25.570 is focusing again on the 00:22:25.730 --> 00:22:31.170 micro niches within social media templates. We want to focus on our customer. 00:22:31.570 --> 00:22:36.450 And some of these customers might be maybe a fitness influencer 00:22:36.690 --> 00:22:43.865 and their carousel posts on Instagram are going to look completely different than someone who is a recipe, 00:22:43.865 --> 00:22:45.865 maybe a recipe influencer 00:22:45.865 --> 00:22:47.865 or lifestyle influencer, 00:22:47.865 --> 00:22:59.940 let's say. So that is where the micronieces come into play and why there is a big difference on how the carousels are gonna look. Because instead of swapping in maybe images 00:23:00.020 --> 00:23:00.660 of 00:23:00.980 --> 00:23:05.620 someone working out, swapping in images of maybe food you made, 00:23:06.500 --> 00:23:19.495 those are those are gonna look a lot different. Those are gonna look a lot different. Um, so, anyways, just just a thought there. Okay. So what I'm gonna do for the carousels is first, I'm gonna create a skill. So what I started with 00:23:19.815 --> 00:23:21.175 is 00:23:20.660 --> 00:23:28.740 I started with, if I go back to my chat, um, create five social media carousel formats, hooks, captions for micro niche small business. 00:23:29.300 --> 00:23:41.585 And you can just start with create a Claude skill to make this. Sometimes it just kinda creates it on its own. So what I did here is I saved this as 00:23:42.065 --> 00:23:42.625 I 00:23:43.025 --> 00:23:47.745 looked at this skill here, reading front end design skill. We can save that skill. 00:23:48.910 --> 00:23:49.470 And 00:23:49.790 --> 00:23:58.750 after we save the skill, then we can go to co work and we can just create our own our own co work project. 00:23:59.230 --> 00:24:04.655 So if I wanted to create a new project, I create here. I would start from scratch, 00:24:04.895 --> 00:24:07.695 and I would put social media 00:24:07.935 --> 00:24:09.695 strategist. So social 00:24:10.415 --> 00:24:11.135 media 00:24:11.935 --> 00:24:12.895 strategist. 00:24:13.535 --> 00:24:15.135 So for instructions, 00:24:15.135 --> 00:24:18.820 I typically in the project, I ask it to create me 00:24:18.980 --> 00:24:23.460 what I'm looking for, but what I'm gonna start with is I'm going to put 00:24:23.700 --> 00:24:26.980 you are my social media 00:24:27.620 --> 00:24:29.380 strategist to create 00:24:30.275 --> 00:24:31.155 scroll 00:24:31.315 --> 00:24:32.355 stopping 00:24:32.915 --> 00:24:33.875 carousel, 00:24:34.435 --> 00:24:35.395 carousels, 00:24:35.635 --> 00:24:36.995 and social 00:24:37.075 --> 00:24:38.835 media templates 00:24:38.995 --> 00:24:40.435 to sell 00:24:40.835 --> 00:24:41.875 online. 00:24:42.035 --> 00:24:45.740 So we'll start with this. I feel like this is a kind of 00:24:46.140 --> 00:24:48.140 generic. It's generic right now. 00:24:48.540 --> 00:24:52.860 So what's really cool is that we actually have the 00:24:53.100 --> 00:24:54.620 skills saved 00:24:54.620 --> 00:24:55.900 on Claude. 00:24:56.460 --> 00:25:00.915 So now when you click plus icon here just to show, 00:25:01.155 --> 00:25:12.115 we have skills and then we have front end design already here. So if you go into the skill itself, you can actually just put that slash front end design. 00:25:12.960 --> 00:25:19.200 And from there, it will ask, what do you want me to design today? So maybe I'll put Instagram 00:25:19.600 --> 00:25:23.040 carousel template. We'll do Instagram carousel template. 00:25:23.120 --> 00:25:35.295 And what I'm gonna put is, since it stores my memory and since I talk about print on demand a lot on and Etsy on my YouTube channel, what I'm gonna do is I'm actually gonna go a little bit different here, and I'm gonna put I 00:25:36.095 --> 00:25:37.775 want to create 00:25:38.015 --> 00:25:38.735 for 00:25:38.975 --> 00:25:39.855 micro 00:25:40.095 --> 00:25:41.055 niched 00:25:41.535 --> 00:25:43.300 small businesses 00:25:44.020 --> 00:25:45.540 and create 00:25:45.700 --> 00:25:46.420 over 00:25:46.660 --> 00:25:47.700 100 00:25:48.500 --> 00:25:49.540 carousels 00:25:50.260 --> 00:25:51.940 carousel templates 00:25:52.260 --> 00:25:52.980 each 00:25:53.060 --> 00:25:53.860 for 00:25:54.100 --> 00:25:56.100 each micro niche. 00:25:56.100 --> 00:25:56.820 Examples 00:25:58.235 --> 00:25:58.955 are 00:25:59.195 --> 00:25:59.915 fitness, 00:26:00.315 --> 00:26:01.515 meal prep, 00:26:01.675 --> 00:26:02.395 lifestyle, 00:26:03.995 --> 00:26:04.955 vlogger, 00:26:05.195 --> 00:26:06.075 teaching, 00:26:06.475 --> 00:26:08.315 nurse, health care, 00:26:08.315 --> 00:26:09.195 etc. 00:26:09.195 --> 00:26:12.555 So we're gonna have it kind of be the brain on this one. 00:26:13.500 --> 00:26:16.540 And then what I have really liked, 00:26:16.780 --> 00:26:17.420 um, 00:26:17.660 --> 00:26:21.260 personally, I really like a lot of these ideas. Maybe I'll do, like, 00:26:23.020 --> 00:26:57.385 I would say editorial magazine style is really in right now, so we will continue with that and see what it creates here for us. So what it's going to do right now is it's going to write the HTML and kind of the skill set and build on the back end how it's going to design our carousels because I am asking for quite a bit from Claude. Now I will mention here at the same time that Claude AI does have different plans. I do have max usage because I am using it daily for my multi 00:26:57.385 --> 00:26:59.065 businesses that I own. 00:26:59.545 --> 00:27:03.305 So if you are looking to use this 00:27:03.865 --> 00:27:12.690 on your own, I would be careful about using credits or too many credits. So for someone who's starting out, I would only do 100 carousels, 00:27:13.250 --> 00:27:16.290 but you don't need to have 00:27:16.290 --> 00:27:20.210 Claude create at all. You could just do the Canva plug in route, 00:27:20.450 --> 00:27:25.730 have it create maybe 10 carousel slides first or maybe like nine if you're doing like three 00:27:26.185 --> 00:27:27.865 carousels per post. 00:27:28.425 --> 00:27:36.265 But if you are looking to do, like, the pro move that I'm gonna recommend in this video, which is doing 100 00:27:36.265 --> 00:27:37.705 per microniche, 00:27:37.705 --> 00:27:43.020 so 100 carousel templates for the fitness industry, the meal planning, 00:27:43.180 --> 00:27:44.140 meal prepping 00:27:44.380 --> 00:27:45.180 area, 00:27:45.180 --> 00:27:50.860 and you can look up micro niches on Instagram itself or again get to clogged 00:27:50.860 --> 00:27:55.820 brainstorming mode where you just look over, okay, what micro niches and what industries 00:27:56.695 --> 00:27:59.095 are people on on Instagram 00:27:59.095 --> 00:28:01.335 and are looking for actively 00:28:01.335 --> 00:28:02.535 and you can also 00:28:03.335 --> 00:28:05.255 use Etsy data 00:28:05.415 --> 00:28:12.720 to back that up. Right? And that's kind of what I personally do before I do this. I know I kind of skipped to this part, 00:28:12.960 --> 00:28:21.360 but I know a lot of you are looking for the creation bits and not maybe the research bits of this video because I kind of already showed that in the beginning. 00:28:21.840 --> 00:28:22.400 So 00:28:22.800 --> 00:28:24.320 after it does this, 00:28:25.225 --> 00:28:26.985 we're gonna go to the 00:28:27.385 --> 00:28:29.465 Canva plug in and create. 00:28:29.625 --> 00:28:38.185 And then from there, we're gonna have our 100. So I will show that example in just a few moments here. So the final and probably most 00:28:38.185 --> 00:28:39.705 profitable lucrative 00:28:39.705 --> 00:28:42.650 digital product I would personally go into 00:28:43.130 --> 00:28:44.010 is 00:28:44.330 --> 00:28:45.530 PNGs. 00:28:46.170 --> 00:28:47.450 PNG bundles 00:28:47.610 --> 00:28:48.970 are for the win. 00:28:49.530 --> 00:28:59.575 And you can have all of these products that I mentioned today in one business and one shop on Etsy, if you choose Etsy, if you choose Creative Market. 00:28:59.975 --> 00:29:01.735 There is also a 00:29:01.895 --> 00:29:08.775 other website called Creative Fabrica. I will say that Creative Fabrica works in a system of royalties, 00:29:08.775 --> 00:29:10.780 kind of like if you sold on Amazon 00:29:10.940 --> 00:29:12.460 with Amazon merch. 00:29:12.860 --> 00:29:20.620 You essentially get credits per how many people download maybe the digital products that you have on Creative Fabrica. 00:29:20.860 --> 00:29:38.605 So that is a option. Now, if you want to have your own Shopify store, you can sell on all of the above. You don't have to choose one. I just wanna say that png bundles are a big one on Etsy. And if you haven't heard of pngs before, these are essentially what a lot of crafters 00:29:38.605 --> 00:29:50.620 and people are using. They're buying to put on t shirts and print themselves or put on their own products at home. Again, we're kind of tapping into the DIY 00:29:50.700 --> 00:29:52.060 digital space here 00:29:52.405 --> 00:29:57.285 as far as maybe someone is looking to create their own stickers 00:29:57.285 --> 00:30:00.085 for a maybe like wedding party 00:30:00.245 --> 00:30:01.045 or 00:30:01.125 --> 00:30:17.990 maybe they just want to create their own t shirts instead of buying them on Etsy. And they're just they like the PNG that you have. So what is a PNG? Some of you might be like, okay, Heather, you keep saying PNG. I have no idea what you're talking about. A PNG is a portable network graphic. 00:30:18.630 --> 00:30:30.275 And this is different than a SVG, which is a scalable vector graphic. Now, what is the difference between the two and why are people searching PNGs instead of SVGs? 00:30:30.595 --> 00:30:31.955 Now, personally, 00:30:31.955 --> 00:30:40.830 I like to download for my t shirts and sweatshirts and any apparel I sell on Etsy in the past, I like to do SVGs because 00:30:40.990 --> 00:30:43.310 the quality is more consistent. 00:30:43.390 --> 00:30:44.830 However, SVGs 00:30:44.830 --> 00:30:46.830 do become higher file 00:30:46.910 --> 00:30:53.275 amounts. So PNGs are just more compressed down and they're easier to manage on 00:30:53.355 --> 00:31:06.280 a storage system, in my opinion. That's the biggest difference in why people like to get PNGs instead of SVGs as a whole bundle because file storage and also it's just easier. 00:31:06.680 --> 00:31:12.120 So what you need to know is if you are selling PNG bundles on Etsy, Creative Market, 00:31:12.280 --> 00:31:24.735 maybe Creative Fabrica, you have to determine if you wanna sell this as a personal use file, commercial use, maybe commercial print on demand use. There are so many different licenses that you can offer. 00:31:25.455 --> 00:31:28.655 Personal recommendation is to do personal use 00:31:28.735 --> 00:31:53.775 with the added option of commercial print on demand usage. Now, commercial print on demand usage is essentially they get how many times you wanna offer that. So I've seen people put, okay, you can use this design 100 times and 100 designs or final products, let's say, that someone's selling for their own print on demand business, let's say. With that, you can charge more 00:31:54.095 --> 00:31:56.335 for a commercial use license. 00:31:56.335 --> 00:32:10.440 So let's say that you have a p and g bundle and it maybe you're selling it for 1 to $2 on Etsy. And I know that sounds low. I know the profit margin sounds low, but there are shops on Etsy that are doing this that make thousands 00:32:10.440 --> 00:32:24.975 to 5 figure ballpark. On Etsy, I actually interviewed someone called Bailey Design Co on my channel, and she made a million dollars in a year selling $1 p and g's. So don't tell me it's not possible because 00:32:25.135 --> 00:32:33.670 that proves that it is definitely possible. That is what I would recommend selling on Etsy because it's kind of offering multiple 00:32:33.670 --> 00:32:39.110 options rather than just one. And if anyone has read the book by Alex Hormozi, 00:32:39.110 --> 00:32:49.575 100,000,000 offers, you want to give and create a value that is so good people feel stupid to say no to, basically. And I really butchered his quote there. 00:32:49.815 --> 00:32:56.775 But if you think of that in p and g bundles, selling and offering 20 different p and g's 00:32:57.015 --> 00:32:59.255 in one pack for $1 00:32:59.255 --> 00:33:00.935 is a amazing value. 00:33:01.550 --> 00:33:07.230 Why wouldn't someone buy that? Right? So that's what I want you to think of when you're going into PNGs. 00:33:07.230 --> 00:33:11.230 The second thing I want you to think of is going back to color variations. 00:33:11.390 --> 00:33:16.990 Offering maybe the same graphics just in different variations 00:33:16.515 --> 00:33:23.875 such as if you're gonna do a watercolor bundle. And then maybe you'll do a line art bundle, but you're doing the same graphics. 00:33:23.875 --> 00:33:28.675 It's just a new prompt to add to a style, let's say, 00:33:29.075 --> 00:33:35.590 or change the color palette of the graphics that you're offering. Because what I've seen on Etsy 00:33:35.670 --> 00:33:44.630 is simply just the difference in a style, the difference in a color palette, the difference in the main mock up photo. Again, you can be selling the same exact 00:33:44.630 --> 00:33:45.350 product, 00:33:45.830 --> 00:33:48.070 but the 00:33:47.055 --> 00:33:50.655 listing or the main mock up photo is what's going to be the differentiator 00:33:50.655 --> 00:33:57.935 between you making maybe 100 sales a month and not making 100 sales a month. So look at varieties, variations. 00:33:57.935 --> 00:33:58.895 Microniches 00:33:58.895 --> 00:34:05.150 are going to be something that I'm gonna talk about again because this is important. Again, if we're thinking about PNGs, 00:34:05.150 --> 00:34:24.865 think about, okay, how many microniches are in PNGs? And there are thousands, my friends. This is why I've created a blueprint. I've literally created a blueprint. If you are curious and you want to use a blueprint in just like the guide because I've talked about and shown thousands of micro niches within my blueprints and encyclopedia 00:34:24.865 --> 00:34:26.945 that I will list down below, 00:34:27.185 --> 00:34:38.450 you don't need this. You can look at Claude. So when I'm talking about micro niches, think of this. For the wedding niche and bridal niche, yes, you could create just, like, graphics of 00:34:38.610 --> 00:34:40.370 rings and maybe 00:34:40.610 --> 00:34:41.970 bridal assets, 00:34:41.970 --> 00:34:47.205 right, and groom assets. But what if you went into a location location based based 00:34:47.605 --> 00:34:49.445 bachelorette bachelorette party area 00:34:49.845 --> 00:34:59.925 and the PNG bundle that you can create for that. Right? Another thing to think about is, okay, some of these assets people are going to be using maybe in their wedding invites. 00:35:00.310 --> 00:35:08.230 And that is something that you can create. So you wanna think of wedding invites. But what if the wedding is based in a tropical location? 00:35:08.630 --> 00:35:11.350 So wedding assets and PNGs 00:35:11.350 --> 00:35:13.910 for maybe a tropical wedding. 00:35:13.910 --> 00:35:20.185 Right? Those are PNG bundles you can target. Now, another area to target is occupations. 00:35:20.265 --> 00:35:22.985 And thinking macro going into the micro, 00:35:23.065 --> 00:35:25.545 we're looking at maybe nurses, 00:35:25.785 --> 00:35:26.905 maybe teachers. 00:35:27.225 --> 00:35:41.600 There are so many micro niches within those that I would target in the health care world, in the law world. Right? There are so many micro niches to go into here, and that is what you wanna target when you're going into PNGs. 00:35:41.920 --> 00:35:42.480 And 00:35:42.960 --> 00:35:50.715 outside of that, that's pretty much what I have for you today. So check out what I have below. I am also going to demonstrate 00:35:50.715 --> 00:36:03.340 the process of creating some PNGs here. So as you can see on the screen, what I'm gonna start with is Kittle. I'm gonna start with the Kittle artboard, and I'm going to go from one artboard to 00:36:03.420 --> 00:36:04.300 creating 00:36:04.300 --> 00:36:05.100 multiple 00:36:05.420 --> 00:36:06.620 PNGs 00:36:06.860 --> 00:36:13.180 with the prompts that I have with Claude. After that, what I'm gonna do is I'm gonna download all of those PNGs 00:36:13.505 --> 00:36:14.465 separately, 00:36:14.625 --> 00:36:21.985 and I'm going to zip that into a file and upload it to an Etsy listing. I'm going to complete out that Etsy listing, 00:36:22.305 --> 00:36:24.465 and I'm going to make the main thumbnail 00:36:24.545 --> 00:36:30.000 a thumbnail that has a view of all of the PNGs. 00:36:30.240 --> 00:36:47.515 You can make multiple photo cards showing all of the PNGs at, like, a perspective view. What I do recommend here is putting a watermark of some sort as well. I didn't show that in the video because I was kinda going fast. I do apologize. But we're gonna overlay a watermark. What that is is just a transparent 00:36:47.515 --> 00:36:49.995 kind of a lower opacity layer 00:36:50.155 --> 00:36:54.955 that is going to claim your intellectual property if you're selling PNGs. 00:36:54.955 --> 00:37:10.460 I also want to myth bust at the end of this video that selling online in even a digital context with print on demand, what have you, it is not completely free and you do need to invest into these business models. What I will say is with digital, 00:37:10.780 --> 00:37:35.850 printable, and print on demand is the beauty of selling, in my opinion, has always been that instead of investing into a brick and mortar business that costs thousands of dollars to start up, typically, lot of people have to take a loan out for a brick and mortar business Just pay rent to invest into the initial inventory. With digital and all of the business models that I talk about on this channel, 00:37:36.090 --> 00:37:38.410 you typically need a low 00:37:38.490 --> 00:37:39.690 startup investment 00:37:39.690 --> 00:37:41.690 of under $100. 00:37:41.865 --> 00:37:45.385 I would say that I would usually reinvest 00:37:45.385 --> 00:37:51.305 as you make money online. That's what I've done since the very very beginning. I actually wasn't 00:37:51.305 --> 00:37:59.040 taking out profit in my business until, like, month three or four. And I want everyone to think about the long term game and reinvesting 00:37:59.120 --> 00:38:04.480 because that is so important to get your feet wet and get running 00:38:04.720 --> 00:38:14.295 in a business. So that's my best business advice to anyone who is selling online or starting to sell online. This is the long term game, not the short term game. 00:38:14.695 --> 00:38:21.095 And don't forget to subscribe, like this video for more videos like this. I will be creating more if you are interested. 00:38:21.335 --> 00:38:25.415 And don't forget to check out the free prompts down below. See you guys.