Digital products are currently making sellers online and new entrepreneurs
rich.
And I know that if anyone is new to the world of digital products and you might be like, wow. This sounds like a magical mythical
unicorn
somewhere in
this space that I have no idea how to reach or get to,
this video today is for you because I'm going to be handing you off all of the prompts to use literally in the comment section, pinned comment,
and also description here on prompts you can use to create these digital products I'm going over today.
But wait before you just use those, paste those into Claude. We're going to go through a whole area today on how to use those prompts, how to edit them, and then also how to effectively sell. You can have all the prompts in the world for AI, but does that mean you're actually going to sell things online? The answer is no, my friends. So today, I'm gonna be sharing exactly the five products that I personally would go into if I were starting a digital business this year.
And also to know, I hi. Hello. My name is Heather. If you are new here, I have a multi 6 figure print on demand business. I sell on Etsy. I've sold a half 1,000,000 in Etsy sales and also 7 figures in digital product sales.
So this is a area that I like a lot. I like digital products.
I like talking about digital products and that is kind of a new area I'm diving deeper into on this channel because I truly think digital print on demand
and other things that you can jump into as a new entrepreneur
are so lucrative.
And I think it needs to be talked about more. So we're gonna do that on this channel today. If you're new here, don't forget to subscribe, like the video, and let's get straight into it. So the first product that we absolutely need to talk about is
digital
spreadsheets.
And specifically,
we're talking about budgeting spreadsheets.
Okay? And I have seen this all over,
I would say, the cloudy eye area and just,
I would say, digital products lately,
which is amazing.
I love that. However,
one thing that I wanna note here is
micro niches
are always
for the win.
When you're going into any area
or any digital product
And just what I found personally in selling for the past five years, going on six now,
is
micro niches are where the money is at. And if you're new to channel, please tell me in the comments below. Do you say niche, like n e e s h,
or do you say niche,
n I c h,
personally? So I'm I'm just gonna show you all this. So I have literally
this Tumblr here
that says drink every time Heather says niche because
I'm gonna say a lot in this video today. Okay? Don't. You were if you're new to the family here,
you are introduced to the lore. I want to show you the real data. So the data is showing that certain sellers are making 100 sales a month. And yes, these are priced very low. We're looking at about $1 to $2.
Now, what I wanna note here is you do not need to be the lowest in pricing in your competition.
You do not need to be the highest. You could be a mid range seller as well. Quality always trumps quantity.
But what I'm going to say here is if you notice in scrolling down on spreadsheets,
I will say that the more micro niche and specific you get, the lower the competition when it comes to Etsy
and selling on any marketplace. Now, the best place to sell spreadsheets
that I have found is Etsy. A lot of people buy digital products on Etsy, so it's a really great place to sell.
The other places that you can sell are websites like Gumroad.
There is Creative Marketplace.
But what I found is the fast organic traffic has been on Etsy. I'm not saying that because I'm biased. You can open up your own Shopify, but you will have to
spend on ads or build a social media following in order to get traffic to a Shopify website as opposed to Etsy that has that built in traffic. And I have free 40 listings,
sign up link down below that you can just sign up for and get
started today, basically. And that will take care of it's 40 listings, 20¢ per listing. That's about $8 ish that you're going to save. So here's the strategy on microniches,
and I want you to sit down with me for this. So
microniches,
what are they? These are essentially going
from a macro and core niche. So let's say it is we're going into the product type of budgeting planners and the budgeting finance niche.
What are
other brackets and categories underneath that? So the first thing that comes to mind from my experience in selling on Etsy
is thing, bridal niche. So budgeting for a wedding, that's a big one. Right? We need to start budgeting for that. Having a spreadsheet dedicated
to wedding planning and budgeting
would be a great place to go.
Groceries,
your bills, just focus on bills, groceries, and having a spreadsheet just for that. Some people don't like all of the spreadsheets in one. Some people just want one spreadsheet. Right? Another place to go into is maybe savings.
So again,
we're microneashing
down.
And some of these might not be as micro as others like wedding is yes. There is a lot of people shopping for weddings, and I don't want you to think of micro as
small demand.
I want you to think of micro as this is just targeting a specific type of customer who is shopping on Etsy.
Now, here is the second layer to if you are selling budgeting spreadsheets
is
color variations.
This is something I've talked about on this channel for the longest time is a and b split testing. Now, you could have a great product,
but the main thumbnail image of your product
might not sell your product in total. So,
again,
you could have a beautiful quality product, maybe the best spreadsheet that you think is on the market. Right?
But the thing is,
you need to, one, hit a color palette that might speak aesthetically
to a buyer. Two,
maybe the type of product or digital product you created is
if it's a spreadsheet and it's only for Google sheets or Apple numbers
or
Excel, you might want to create multiple variations,
which is quite easy to do with Cloud AI encoding that now.
But that might be the downside and why people aren't buying as well.
Also, in your title description,
tags, have you,
when someone is searching a wedding budgeting
planner spreadsheet, let's say,
and they find your spreadsheet, they're like, oh my gosh, this has all the functionality I want, but the colors, I don't like the colors. Right? Maybe they want it to be aesthetically pleasing.
You can also offer multiple colors and variations,
but you might need to a and b split test the different colors
of that sheet. Right? The color of your product could be the one factor
in why your conversion rate might be lower. Or maybe it's just the main mock up photo. Right? So keep that in mind as we go forward in this video into product number two. I am going to move this because
it makes me look like I am a mess, which I am most days, but
the people of the YouTube realm don't need to know that.
What is this video? Hi. Hello. My name is Heather. I do silly, silly things on occasion. So,
anyhoo, back to the video. So the second product I would sell if I am starting a digital business is
worksheets.
Now, worksheets
and maybe what you might be thinking of worksheets, I feel like when I say worksheets, think about, like, doing math worksheets as a kid. And I just remember that was like, it stresses me out thinking about that. I don't know if anyone else can relate, but anyways,
worksheets are not the same worksheets that I am talking about that you did in elementary school. I am talking about habit tracking worksheets. We're talking about meal planning and also
anything that is kind of a habit you can think of that you're trying to implement into your daily life such as working out, maybe meditating,
maybe just a habit tracking resource, right, that can be digital and printable.
So this has
and it might sound like kind of what we were just talking about about budgeting planners, but this is actually a separate
niche and also area on Etsy entirely.
And those niches that I kind of just talked about as far as
meal planners,
that is a kind of micro niche we're going into. Right? Maybe if we're looking for meal planners for maybe someone who has a specific diet type. Right? Keto diet meal planner, let's say. Maybe we are going into a GLP one friendly meal planner. There are so many different areas and microniches
within these types of worksheets and trackers. And if you wanna go the extra step, you can add on a Google Sheet into a bundle and that will increase the value of the product itself. So now you're bundling it. Now pro tip for anyone selling, you can sell separate listings and then the third listing being the bundled listing.
Pro tip for you. So with habit trackers, worksheets,
etcetera, essentially, these are pretty much I mean, they're making thousands of dollars per month on Etsy. I will put the products on the screen that I found on Etsy. And it is insane
how much printable and digital worksheets make because a lot of people do want to organize their lives. I know I have purchased, like, multiple planners, like,
I literally I think, like, all of these are
literally my planners, and I have, like, a whole box of them, um, and just, like, worksheet bundles I've purchased from
Etsy and coaches online and different, like, workshop events I've attended. And I like worksheets, but do I use all my worksheets? The answer is probably no.
No. I know. I know. I say probably, but I know I have not used all my worksheets. But regardless,
a lot of people are shopping for worksheets and these are really easy to do. So if we go on Claude AI and I'm looking to create a worksheet,
you actually don't need to use a plugin. I have found that you can connect Canva as a plugin. What I have done is honestly, I've just created worksheets
on Claudii
itself. So by itself, it can create PDFs
and they're really good. Like they I was shocked
by the prompt I put in and some of the tweaks, some of the edits I made on that.
Also,
here is a recommendation
is if you're looking for fun fonts to add to your PDFs that Claudia is coding for you, you can go on Google fonts. There is dafont.com.
Now, I will say if you are ever using fonts, you do need to check the licenses of those fonts. So for anyone who is new to the digital realm just entrepreneurship in general,
fonts and
character,
like art artist made characters
and word lettering, that is
typically commercially
available,
but you usually have to buy a commercial license in order to use that font in a digital product. So there are free commercial use fonts. Now, typically,
you have to find those either on dafont.com.
Google fonts has plenty of those that you can use
as commercially free and available. Also, if you use Photopea,
if anyone uses that as well, Photopea has commercially free use fonts.
But basically, the difference between commercial use and personal use is personal use. You can create your own meal planner if you wanna create that and use it on your own, but you cannot sell it to someone else. Commercial use is typically
that unlimited use license. Now, check the license on fonts because some fonts only allow so many amounts of uses or amounts of that font being used.
Also, depending on, let's say, wanna use it on your website
or as a logo on your branding, what have you,
there are different licenses
per that as well. Now, I'm not gonna get too deep into this. Ask Claude AI given it can't give legal advice nor can I? I'm not a legal professional or source of that, and I have to mention it in these videos. But just know that you can find commercially free usage fonts quite easily on devotin.com
by just filtering. And then you can download the file, upload it to
Claude,
and then it can use that font as you'll see in the video in your, let's say, meal planner or meal planner worksheet. Right? And that was what was really fun about creating this. And, again, I was just shocked by all that it made. So, again, prompt is gonna be in the link up above and down below if you wanna try that out and then also implement some of your own fonts and whatnot. And also color palettes. Don't forget about color palettes.
Again, going back to the budgeting spreadsheets,
color palettes are your friend. So the next area that I would go into personally is wall art printables.
Now, this is something that's not new to this channel. If you've been watching this channel for some time, I've actually done videos and full tutorials on this. I'll link one up above to watch after this or just like tab in the second tab here to
watch later. But what I would do is wall art digital and printable products. Now, the extra option that I personally would go into is doing print on demand versions of this too because not all customers are going to be those DIY customers who want to print it at home. Some may not feel comfortable printing at home or maybe they want a larger version of the printable that you have and they don't have the ability to print at a larger capacity.
So print on demand is essentially where you can integrate a print on demand company to your website, to your Etsy shop, maybe you sell on Shopify or another area.
And the print on demand company will print, pack, and ship that product to your customer. So one company I recommend a lot on this channel is Printify. Printify, you can get the link and a code down below for a discount if you sign up. But this is the company I have used to make a half $1,000,000
on Etsy with selling print on demand. That's kind of my specialty I talk about a lot on this channel. And with that, if you're looking to sell print on demand printables in a way, this isn't necessarily a printable because since it's print on demand, what we can do is we can actually sell posters. So matte vertical posters is one of the products that you can choose and select from on Printify.
There is also another print on demand company I would recommend called Printful because they have framed
wall art, basically. And the frames are so gorgeous, so beautiful, and they kinda go with the current aesthetics in decor I personally am seeing right now. And with that, you can add those SKU numbers on. So if you create them on Printify's back end, a SKU number is essentially that number that connects
the product and
your print on demand company
so that the when the order goes through on Etsy, it's more of a semi passive process.
And some people would argue to say it's passive. I personally still find it semi passive because
you still have to make sure the order goes through, do the customer service, create the product to yourself manually. Right? And not that you have to create the design manually.
Here's the other thing in the process and this what I've taught on this channel, which is there is a software called Kittle AI. And this is kind of the, I would say, unknown software that people don't know exists
a lot of the times when I talk about it. So Kittle AI, what it is is it is a all in one design software. It has AI image generation tools within it. So you don't even have to go to Nano Banana. It's all within the system
and in the AI application tool.
So that is essentially how I have been creating my designs and the designs I'm going to show
in this video.
And you can ask Claude for prompts and niches to go into for home decor and with research on Etsy. As far as the research I'm gonna show on the screen of what's really selling right now on Etsy, we can gather data from our research,
take it to Claude,
and ask it to give us some prompts that are not going to be just regurgitating
what Etsy already has. We wanna create something unique in our own.
But from there, we can get prompts and bring those over to Kittle. I can put them into Kittle, get a few variations of that item, and then I can choose the best one, take that to my printable,
create that digital product, then I can take it to print on demand.
I can create that into a matte poster
and
also a framed piece or canvas piece and offer all variations
within one and that's quite easy. Honestly, what I like to do is start with the print on demand side of things and then I add on the digital element at the end because
the print on demand SKUs can be created
in a multi
SKU and variant listing
with Printify
as you'll see me do on the screen and it is so quick. It's so easy. And that is how I have created my wall art and printables that I personally sell on Etsy.
So just so you know, the links are in the description. If you're looking to use any of the tools or softwares I am mentioning today, these are actually the tools I use currently.
So the next type of digital product I would sell in
this year and the next few years is social media templates
and bundles.
Now, there is a pro move here I'm gonna talk about in a moment. But social media templates,
you can easily create
not only with the use of Claude prompts and a Canva plugin, but you can also ask for
just general,
like, hooks and
different descriptions,
hashtags,
what have you that are going to help someone who has their own maybe small business
or social media business that they are an influencer,
let's say, and they're looking for hooks
for their social media templates. Or maybe they have carousels
and carousel templates
that they're looking for for their Instagram account. Or maybe on Facebook, they're looking for something to use and just swap in easily their own products
into a template. Now here is the pro move that I would do if I were selling anything that's related to social media templates
is I would offer a prompt guide or a hook guide for those social media bundles. So as far as like a freebie or free element added in to the listing, if I'm selling on Etsy, if I'm sell selling on Creative Marketplace, Gumroad,
what have you, I would have that as a photo card saying bonus,
you get this whole maybe spreadsheet that has hooks and captions
and all of the things because that is what's going to make your product stand out
as opposed to someone else's product that's just general templates,
which is fine. That's going to work as well because people are usually buying visually
for the aesthetic. And again, going back to the 10 layers deep of most of this video is color variations matter, color palette matters, font choices, and font selections matter.
So using Claude to decide
on even if you're manually creating carousels, I know some people going into this video might be like, well, I want Claude to design the carousels.
I don't want it to just give me font recommendations and color palettes, which you can do with Claude Cowork.
Besides the
overall
overarching
plot here and idea is social media templates are really great avenue and area to go into, and I would sell these on Etsy,
Creative Market.
And, basically, that's where I would sell these types of digital products.
Now, to know what I personally
would go into for social media products
is focusing again on the
micro niches within social media templates. We want to focus on our customer.
And some of these customers might be maybe a fitness influencer
and their carousel posts on Instagram are going to look completely different than someone who is a recipe,
maybe a recipe influencer
or lifestyle influencer,
let's say. So that is where the micronieces come into play and why there is a big difference on how the carousels are gonna look. Because instead of swapping in maybe images
of
someone working out, swapping in images of maybe food you made,
those are those are gonna look a lot different. Those are gonna look a lot different. Um, so, anyways, just just a thought there. Okay. So what I'm gonna do for the carousels is first, I'm gonna create a skill. So what I started with
is
I started with, if I go back to my chat, um, create five social media carousel formats, hooks, captions for micro niche small business.
And you can just start with create a Claude skill to make this. Sometimes it just kinda creates it on its own. So what I did here is I saved this as
I
looked at this skill here, reading front end design skill. We can save that skill.
And
after we save the skill, then we can go to co work and we can just create our own our own co work project.
So if I wanted to create a new project, I create here. I would start from scratch,
and I would put social media
strategist. So social
media
strategist.
So for instructions,
I typically in the project, I ask it to create me
what I'm looking for, but what I'm gonna start with is I'm going to put
you are my social media
strategist to create
scroll
stopping
carousel,
carousels,
and social
media templates
to sell
online.
So we'll start with this. I feel like this is a kind of
generic. It's generic right now.
So what's really cool is that we actually have the
skills saved
on Claude.
So now when you click plus icon here just to show,
we have skills and then we have front end design already here. So if you go into the skill itself, you can actually just put that slash front end design.
And from there, it will ask, what do you want me to design today? So maybe I'll put Instagram
carousel template. We'll do Instagram carousel template.
And what I'm gonna put is, since it stores my memory and since I talk about print on demand a lot on and Etsy on my YouTube channel, what I'm gonna do is I'm actually gonna go a little bit different here, and I'm gonna put I
want to create
for
micro
niched
small businesses
and create
over
100
carousels
carousel templates
each
for
each micro niche.
Examples
are
fitness,
meal prep,
lifestyle,
vlogger,
teaching,
nurse, health care,
etc.
So we're gonna have it kind of be the brain on this one.
And then what I have really liked,
um,
personally, I really like a lot of these ideas. Maybe I'll do, like,
I would say editorial magazine style is really in right now, so we will continue with that and see what it creates here for us. So what it's going to do right now is it's going to write the HTML and kind of the skill set and build on the back end how it's going to design our carousels because I am asking for quite a bit from Claude. Now I will mention here at the same time that Claude AI does have different plans. I do have max usage because I am using it daily for my multi
businesses that I own.
So if you are looking to use this
on your own, I would be careful about using credits or too many credits. So for someone who's starting out, I would only do 100 carousels,
but you don't need to have
Claude create at all. You could just do the Canva plug in route,
have it create maybe 10 carousel slides first or maybe like nine if you're doing like three
carousels per post.
But if you are looking to do, like, the pro move that I'm gonna recommend in this video, which is doing 100
per microniche,
so 100 carousel templates for the fitness industry, the meal planning,
meal prepping
area,
and you can look up micro niches on Instagram itself or again get to clogged
brainstorming mode where you just look over, okay, what micro niches and what industries
are people on on Instagram
and are looking for actively
and you can also
use Etsy data
to back that up. Right? And that's kind of what I personally do before I do this. I know I kind of skipped to this part,
but I know a lot of you are looking for the creation bits and not maybe the research bits of this video because I kind of already showed that in the beginning.
So
after it does this,
we're gonna go to the
Canva plug in and create.
And then from there, we're gonna have our 100. So I will show that example in just a few moments here. So the final and probably most
profitable lucrative
digital product I would personally go into
is
PNGs.
PNG bundles
are for the win.
And you can have all of these products that I mentioned today in one business and one shop on Etsy, if you choose Etsy, if you choose Creative Market.
There is also a
other website called Creative Fabrica. I will say that Creative Fabrica works in a system of royalties,
kind of like if you sold on Amazon
with Amazon merch.
You essentially get credits per how many people download maybe the digital products that you have on Creative Fabrica.
So that is a option. Now, if you want to have your own Shopify store, you can sell on all of the above. You don't have to choose one. I just wanna say that png bundles are a big one on Etsy. And if you haven't heard of pngs before, these are essentially what a lot of crafters
and people are using. They're buying to put on t shirts and print themselves or put on their own products at home. Again, we're kind of tapping into the DIY
digital space here
as far as maybe someone is looking to create their own stickers
for a maybe like wedding party
or
maybe they just want to create their own t shirts instead of buying them on Etsy. And they're just they like the PNG that you have. So what is a PNG? Some of you might be like, okay, Heather, you keep saying PNG. I have no idea what you're talking about. A PNG is a portable network graphic.
And this is different than a SVG, which is a scalable vector graphic. Now, what is the difference between the two and why are people searching PNGs instead of SVGs?
Now, personally,
I like to download for my t shirts and sweatshirts and any apparel I sell on Etsy in the past, I like to do SVGs because
the quality is more consistent.
However, SVGs
do become higher file
amounts. So PNGs are just more compressed down and they're easier to manage on
a storage system, in my opinion. That's the biggest difference in why people like to get PNGs instead of SVGs as a whole bundle because file storage and also it's just easier.
So what you need to know is if you are selling PNG bundles on Etsy, Creative Market,
maybe Creative Fabrica, you have to determine if you wanna sell this as a personal use file, commercial use, maybe commercial print on demand use. There are so many different licenses that you can offer.
Personal recommendation is to do personal use
with the added option of commercial print on demand usage. Now, commercial print on demand usage is essentially they get how many times you wanna offer that. So I've seen people put, okay, you can use this design 100 times and 100 designs or final products, let's say, that someone's selling for their own print on demand business, let's say. With that, you can charge more
for a commercial use license.
So let's say that you have a p and g bundle and it maybe you're selling it for 1 to $2 on Etsy. And I know that sounds low. I know the profit margin sounds low, but there are shops on Etsy that are doing this that make thousands
to 5 figure ballpark. On Etsy, I actually interviewed someone called Bailey Design Co on my channel, and she made a million dollars in a year selling $1 p and g's. So don't tell me it's not possible because
that proves that it is definitely possible. That is what I would recommend selling on Etsy because it's kind of offering multiple
options rather than just one. And if anyone has read the book by Alex Hormozi,
100,000,000 offers, you want to give and create a value that is so good people feel stupid to say no to, basically. And I really butchered his quote there.
But if you think of that in p and g bundles, selling and offering 20 different p and g's
in one pack for $1
is a amazing value.
Why wouldn't someone buy that? Right? So that's what I want you to think of when you're going into PNGs.
The second thing I want you to think of is going back to color variations.
Offering maybe the same graphics just in different variations
such as if you're gonna do a watercolor bundle. And then maybe you'll do a line art bundle, but you're doing the same graphics.
It's just a new prompt to add to a style, let's say,
or change the color palette of the graphics that you're offering. Because what I've seen on Etsy
is simply just the difference in a style, the difference in a color palette, the difference in the main mock up photo. Again, you can be selling the same exact
product,
but the
listing or the main mock up photo is what's going to be the differentiator
between you making maybe 100 sales a month and not making 100 sales a month. So look at varieties, variations.
Microniches
are going to be something that I'm gonna talk about again because this is important. Again, if we're thinking about PNGs,
think about, okay, how many microniches are in PNGs? And there are thousands, my friends. This is why I've created a blueprint. I've literally created a blueprint. If you are curious and you want to use a blueprint in just like the guide because I've talked about and shown thousands of micro niches within my blueprints and encyclopedia
that I will list down below,
you don't need this. You can look at Claude. So when I'm talking about micro niches, think of this. For the wedding niche and bridal niche, yes, you could create just, like, graphics of
rings and maybe
bridal assets,
right, and groom assets. But what if you went into a location location based based
bachelorette bachelorette party area
and the PNG bundle that you can create for that. Right? Another thing to think about is, okay, some of these assets people are going to be using maybe in their wedding invites.
And that is something that you can create. So you wanna think of wedding invites. But what if the wedding is based in a tropical location?
So wedding assets and PNGs
for maybe a tropical wedding.
Right? Those are PNG bundles you can target. Now, another area to target is occupations.
And thinking macro going into the micro,
we're looking at maybe nurses,
maybe teachers.
There are so many micro niches within those that I would target in the health care world, in the law world. Right? There are so many micro niches to go into here, and that is what you wanna target when you're going into PNGs.
And
outside of that, that's pretty much what I have for you today. So check out what I have below. I am also going to demonstrate
the process of creating some PNGs here. So as you can see on the screen, what I'm gonna start with is Kittle. I'm gonna start with the Kittle artboard, and I'm going to go from one artboard to
creating
multiple
PNGs
with the prompts that I have with Claude. After that, what I'm gonna do is I'm gonna download all of those PNGs
separately,
and I'm going to zip that into a file and upload it to an Etsy listing. I'm going to complete out that Etsy listing,
and I'm going to make the main thumbnail
a thumbnail that has a view of all of the PNGs.
You can make multiple photo cards showing all of the PNGs at, like, a perspective view. What I do recommend here is putting a watermark of some sort as well. I didn't show that in the video because I was kinda going fast. I do apologize. But we're gonna overlay a watermark. What that is is just a transparent
kind of a lower opacity layer
that is going to claim your intellectual property if you're selling PNGs.
I also want to myth bust at the end of this video that selling online in even a digital context with print on demand, what have you, it is not completely free and you do need to invest into these business models. What I will say is with digital,
printable, and print on demand is the beauty of selling, in my opinion, has always been that instead of investing into a brick and mortar business that costs thousands of dollars to start up, typically, lot of people have to take a loan out for a brick and mortar business Just pay rent to invest into the initial inventory. With digital and all of the business models that I talk about on this channel,
you typically need a low
startup investment
of under $100.
I would say that I would usually reinvest
as you make money online. That's what I've done since the very very beginning. I actually wasn't
taking out profit in my business until, like, month three or four. And I want everyone to think about the long term game and reinvesting
because that is so important to get your feet wet and get running
in a business. So that's my best business advice to anyone who is selling online or starting to sell online. This is the long term game, not the short term game.
And don't forget to subscribe, like this video for more videos like this. I will be creating more if you are interested.
And don't forget to check out the free prompts down below. See you guys.