As you push down the path of winning and and success,
you're gaining new potential. You're gaining new new skills. You're learning.
You're becoming more effective.
So when I think of, like, the sacrifice that all these men have made over the centuries of America,
I think that we have a duty
to honor those sacrifices
with what we do with that freedom and what we do with that ability and skill. I think people underestimate
the level of intensity
you have to bring to making something great happen in your life. No doubt. I think it's I think it's one of the biggest things. I think it's one of the biggest problems in the entrepreneurial landscape right now. I think you integrate AI into your back end systems to make them function as quickly as possible to eliminate the labor cost, but also increase the efficiencies quicker, faster, instant things. And then equip your forward facing human force
to be very good with those tools. Mhmm. And that's where I think the companies that are gonna win are are gonna win big. That if we're gonna fix this country and fix what's going on, I believe it comes from the entrepreneurs. And ethical entrepreneurs. Ethical entrepreneurs that set ethical culture
around the things that matter inside their business. The employees take that culture home into their households and spreads through their communities. So if you have excellent culture inside of your business, you're in you're you're by
default
correcting culture
inside the world. Right? You can't do that with robots.
Andy, that's being said nowhere. Yeah.
Welcome back to the show, everybody. So today is something that you all ask for about once a year, and I'm super blessed to be able to do it. I'm sitting in what is the most impressive room I've ever sat into my life, and I'm fortunate enough that I've been in this room many, many times.
The greatest car collection I've ever seen in my life sits in this room, but also like the greatest dude sits in here with me every time. So usually, this guy and I sit in here, smoke some cigars, and talk about life and business, and we decided today we're gonna record it so you guys can listen in. Yeah. And, uh, this is one of my great friends in my life. He's like a a young brother to me. I've learned so much from him. I'm very proud of him.
And, uh, he makes a difference in the world, you guys. He's making a huge difference in the world. He speaks his mind, which I know he'll do again today. And we're just gonna talk about business because you guys all wanna lean in and know what we talk about every single day. He's my partner in the Aarte Syndicate, which we have the greatest business coaching program together in the world. He's the founder of FirstForm. He's the founder of Form Energy. And not all of you might know this. You know? He also is the founder of seventy five Hard, which has been the greatest mental toughness movement on planet Earth the last five to seven years. So
his name is Andy Frisella. Andy, welcome back to the show. Thank you, bro. It's awesome to have you here, man. Great to have you. Yeah. I appreciate all the kind words, and you know they're reciprocated. Thank you, brother. I know that. So it's interesting. We're sitting in this room. I won't give you the number everybody of what the car collection's worth. It's a former president's home you live in. It's a pretty darn nice place. And every time I come here, I get my vision stretched a little bit. I think people would be surprised about our private conversations. And so you're founded, you know, right now, the fastest growing energy drink in the world, the biggest movement online in the last five years, like I said. And first form is this behemoth in the industry and well and growing. Yet,
you don't feel successful.
And
it and it's actually sincere. I mean, I don't think you think you're broke, but No. In your own mind and I think this is a recipe that people need to learn. Like, you truly, as we sit here,
don't feel like you've made it.
Why is that? And what's that mindset like?
You
know, how I look at it is a little bit different, and I think most people look at it. You know? I'm I'm 46 now.
Done done a few things. Mhmm. Right?
But that's maybe half my life or half my potential. Mhmm. Right? And I feel like a lot of people,
they get to a certain level and they start to feel like they're there.
And I've just seen so many people get to that point
Mhmm. And lose it Mhmm.
That that
I just I just stopped looking at it the way that most people look at it. I I look at it differently. You know? When I define what I think success is,
I believe it's the commitment
to one's
true potential Mhmm. To the pursuit of one's true potential. Okay? So
and what that means to me is that
as you push down the path of winning and and success,
you're gaining new potential. You're gaining new new skills. You're learning. You're becoming more effective.
And if you were to just stop,
then you're leaving all this potential on the table. Mhmm. And so if we're talking about, like, what success really is,
it evolves over time. You know, what success
was to me on the first day of my entrepreneurial journey Mhmm. Is not what it is now, and that's not what it's gonna be in five years from now. And so I just believe that
when you think about it the way that I think about it
and you think about, like,
pursuing your own true potential, what what that means is is that as you go down the path, your potential is expanding on the back end. Really good. Right? Because you've learned new skills. You've had new experiences. You've made new relationships. You have different resources. And,
um,
what that ultimately means, unfortunately, is that, you know, you can never hit your true potential. Right. Because eventually, you're limited by time. Mhmm. Right? We're gonna die. Mhmm. So
how I define success is just simply
pursuing that knowing
that you're always gonna leave things on the table, but you have a duty
to become the best version of yourself
if not just for yourself and your family, for everybody else to see. You always say that word duty.
Why is that the word you use instead of, you know, like, commitment or whatever? You call it like a like, it's something deeper than that to you. Yeah. I I think
I think it is a duty. You know? When I think of, like
Meaning, like, because you've been so blessed to live in this country or whatever it is that you No. I look at it like this. Okay? For it does have something to do with our country. Mhmm. But
for you when we think about, like, what creates
a stable
functioning,
high functioning civilization,
it comes from ambitious men. It comes from ambitious people. It comes from people who have big dreams, big goals,
who are willing to go down that path with no guarantee
to create something special, something great that inspires
other people to do the same. Mhmm. And eventually,
when you get
you know, you can't understand this when you don't have anything. You know, when you're first starting out, you're like, man, I'm eating ramen.
It's hard to think about other people when you're eating ramen. That's true. Right?
But
as you start to win and as you start to grow and as you start to, you know, accumulate things and, you know, all these things that people think success is, you start to realize that there's not a whole lot fulfillment in those things. You can enjoy them Mhmm. But they're it's not really a fulfilling
thing, so to speak. Yep. And, you
know, for me,
uh, my dad's father,
they never met. So my dad's dad
was killed.
Uh, he stormed Normandy. And then he was killed six months later in World War two. And and
grandma was pregnant with my dad. So my dad never met his dad. And he died when he was like 20 years old.
So when I think of, like,
the sacrifice that all these men have made
over the centuries of America,
I think
that we have a duty
to honor those sacrifices
with what we do with that freedom and what we do with that ability and skill. And so that's part of it. That's good. Okay? And then the other part is,
you know, people are so shy and so ashamed in a way of being successful
that they keep it to themselves. Yeah. That's true. Doesn't do
anything good for anybody else. Because the truth of the matter is is that if we want a high functioning, high drive, uh, high character
driven, ambitious,
successful America, the American dream. If we want that, we have to understand that at some point, we're responsible for inspiring that example in the younger generations.
So when I if I were to just stop and say, oh, here I am. I'm a rich guy.
That's that's you know, they'll probably inspire some people. Right? They wanna get some stuff.
But
when they can observe someone who they deem to be successful,
continuing to go hard, continuing to try and push, continuing to try and elevate,
I think that that's much a a much better example to set. Yeah. And so
and then so those are two parts. And the third part is, dude, like,
I'm just wired for it, bro. Yeah. You know what I mean? Like,
I I enjoy I enjoy
inspiring young people. I love when I drive one of my cars to the gas station and the little dudes are like, oh, man. It's so cool. Yep. Like, I love that. Yeah. So I know you do. I think it's by by the way, was thinking about it. It's probably if we go back, it's been a while now. It's probably why we founded Aarte Syndicate. I mean, we both wanted to pay it forward. We both wanted to grab people back at a stage we were at at one time and bring them forward. But I've been with you.
I want everybody to go back a little bit. I've been with you down that dirt road
that you grew up on. Yeah. How far away from here is that?
Ten minutes. Ten minutes away. Yeah. And I've been down there. I looked at the home you grew up in. We've actually met one of your neighbors that remembered you when you're a little boy. Yeah. And so I look at that guy. I know that guy. Right? Like I didn't know him then, but I've taken this journey with you. And so there's the you now that's like, look. I'm gonna pay it forward. I'm successful. I wanna help other generation. I wanna touch my potential.
It's a never ending thing.
But if we went back when you first started,
did you
was there like a dream and a vision? Like, we'd be sitting in a room with, I don't know, 70,000,000
car collection or whatever that's sitting around here and smoking cigars and, you know, having the life that you live? Or were you just like, look, man. I'd like to get my head above water and be financially independent, or was there always this part of you in the background? I want you to answer this because there's most of the people listening to us are there where you and I've been back in the very beginning,
kinda with a little bit of a dream,
trying to get their life off the ground. What were you thinking then? Were you thinking all this stuff then, or were you, like, just get ahead above water? You know,
it's it's
in the beginning, dude, it was it was I just wanted to make a lot of money. Same here. By the way, that's the honest answer. Yeah. Same here. I just wanted to make a lot of money. I thought,
you know, I was really into cars growing up. Yep. Um, I always had Hot Wheels and micro machines and remote control cars, and I was obsessed with cars. And I understood very early because my dad planned it in my mind. If I was gonna ever enjoy that for real,
I'd have to make a lot of money. Yep. So that started for me when I was pretty young.
When I was, like, probably eight or nine years old, you know, me and my dad were, uh, my dad, my brother, and I were at a gas station. There was a guy who had a white Lamborghini Countach. This is in the eighties.
And, uh, I thought it was the coolest thing I'd ever seen. And
my dad was always really good about
not on other people's success Mhmm. And making it a lesson.
You know? And I think that's hard for a guy to do. Right? Like, a guy pulls up in a car that costs as much as your house Right. And you're able to look at him and say, hey, son.
That guy's doing something right. I don't know what it is. Right? My dad was always good about that. Um, and I think a lot of parents really fail at that. You know, a lot of parents, when they see other people's success,
they allow their own insecurity and their own jealousy to
stop them from passing a a valuable lesson onto their children. Right?
Uh, but I got lucky in that way, and I use the term luck very selectively.
But, you know Mhmm. You can't really help who your parents are. Yep. And
so I my dad's like, yeah, man. That car is awesome, but guess what? You're gonna have to make a lot of money to do that. Mhmm. So that kinda started that started me down the road of entrepreneurship.
You know? Um, when I was a little kid, I was always trying to figure out ways to to hustle. You know, I had a little baseball card, uh, like hustle going on in my dad's garage. So did I? Yeah. Sold, uh,
you know, anytime in school there was like a contest to, like, sell sausage or whatever the stuff was. Yeah. You know, I go door to door and sell the shit out of it. Yep. And so that just started. That's where it started, man. And all through school,
I was never really a good student because I always knew that I wanted to, like, do more than what I wanted to do wasn't gonna be taught in school. You knew that. Right. Yeah. And so, uh,
that's kind of where it started, man. What do you think you're I've always wanted to ask you this because I know you obviously,
you know, really well now.
What was the if someone's listening to this, and by the way, is it the same skill now? What did you get good at
that got you
momentum and progress? Like, what was the thing that you was it selling? Was it persuasion?
And then do you think that same skill, whatever it was, is required now in this economy
with the advent of AI, which we'll talk about in a moment? Like, what did you get good at?
Well, naturally, dude, I'm pretty introverted.
I'm not a a people person
by nature,
and that was a skill that
I had to learn Mhmm. That became probably my best skill. Mhmm. I'm able to communicate with people
no matter if they're, you know, guys that have grease and dirt all over them or if they're, you know, a billionaire walking through the room. I'm able to find common ground very quickly and and be able to, you know, connect with people.
And I did that intentionally. You know, I used to play a game
with myself to train myself to be able to do that because I was scared to talk to people. Like really scared to talk to people. Even when I was like going door to door when I was a kid, I was terrified of doing it. And I realized that for me to become
effective,
I have to be great with people. And that's something that I think almost all successful people
have in common. Now there's there's an there's there's outliers
to that. Yeah. But,
you know, having great strong people skills is is super, super, super important. Mhmm. And, dude, I used to play this little game. I used to go to the
local grocery store here,
and I would make myself talk to three people. Wow.
A real conversation,
three random strangers,
and then I could go home. So I'd walk in cold,
and I would make myself do three conversations, and I would go home. I did that for years. Mhmm. For years.
So that I could get comfortable, like, real comfortable, you know Mhmm. Talking to people. And then that skill set,
you know, kind of led to all all different great things in my life, you know.
Great relationships, great partners, great networks
just from, you know, having that skill set. Other than that, dude, like,
real talk, I don't think I'm really that great at anything. Uh-huh. I I think I'm good.
I think anybody who had has done what I've done for twenty seven years would be as good as as I am if I did. I I it's one of the points very rarely. I very much disagree with that latter.
I'm gonna tell you a couple things I think you're great at, and then I want you to talk about them and don't be humble. Okay? So one thing you are really great at is vision.
You see things before they happen. You also did not create all of this in your life without a really clear vision and dream.
Okay? So that is some I think a lot of times when we're good at something, we just take for granted that we're good at it. That could be. You're you're go back there. You're broke. Some of you probably know this. We're not gonna cover all the stories we've covered before, but this guy was an overnight success in a decade. Yeah. Okay. It took him a decade to make any money. I mean, like, even any money where he could really
eat consistently on that dime without supplementing his income. Okay. So
during that time, you probably wanted to quit a million times, probably almost did a million times like a lot of people listening.
You are a visionary per to this day, of all of my friends, I think you're the friend that stretches my vision the most. He's always sending me, hey, bro. Look at this yacht. And and it's not all material things. Mhmm. He'll send me photos sometimes. Hey, man. Don't tell anybody else this, but, you know, we just you know, the company just did this for this cause or whatever it is. He'll never tell you guys, but he'll share with me. You're extremely
visionary person.
And I think it's one of my skills too. I don't even know where it comes from because I didn't grow up with any of that. But I always like I'm always seeing what the future could look like. I don't know that I always believe I'll get it. But don't you agree? Like, let's be real. And we'll talk about another skill I think you have in a minute, but that's a real thing with you. Did you have that back sleeping on the mattress then? This episode is brought to you by Row Nutrition. I'm extremely
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I had dreams.
I had dream like, what like, maybe this would be cool. This is what I would like. But that's why I also believe that there's a lot of truth to, like, metaphysical law of attraction
and and those things as well.
But
I actually think that the vision comes from experience, if I'm being honest. You know, when you see things
when you've when you've been in business for so long and you've seen things play out over and over and over again,
you get really good at seeing
past the first or second decision that's going to be made off of the decision that you're making now. Right? I'm gonna choose this now, and then these two things could happen. I think this thing's gonna happen, and then these two things could happen. I think that's things gonna happen. So it's more of like a calculated
regurgitation
of things that you've already seen. Mhmm. And so I don't know that it's a gift more than it is just being around for a long time and watching things unfold. I don't know if it's a gift, but it's a skill that you've a skill. It's a skill. Because I I think when you hear giftedness, I think people think, well, maybe that he just got given this. Yeah. So you make a really good point. Yeah. Here's the other thing that I think is, like, I'm trying to find things on the show Most where people do to only look at that first decision. You're right. You know what I'm saying? Yeah. They make that decision, and they don't have the capacity to look one, two, or three steps down the line. And I think that's a big handicap
for most business owners, if I'm being honest. Well,
we'll talk about a couple of the ones you've made too. Here's another thing. Like, I always try to find things on the show when you and I are together that, like, you and I talk about, but, like, I don't ever really hear discussed elsewhere
that I'm comfortable putting on the show. Yeah. Yeah.
And here's one of them. You and I, if people I think people see it with you more
than they would me, but
you run hot.
And what I mean by that is not just like a temper. I don't mean that.
I mean, there's a level of intensity to you that I think even
the guys that came with me here today shaking your hand, meeting you, there's a frequency.
Like, there's a level of intensity.
I'd like to think I have that as well, and I think that it's one of the secret sauces and elements of successful people.
They almost will things to happen. I know it's God's blessing, but there's a level I think people underestimate
the level of intensity
you have to bring to making something great happen in your life. No doubt. I think it's I think it's one of the biggest things. I think it's one of the biggest problems in the entrepreneurial landscape right now. Entrepreneurship
has become a like a a thick a thing that is presented like, oh, it's for everybody. Mhmm. Okay? It's not for everybody. Mhmm. And it doesn't matter. I don't care what all the other guys say.
None of them have built what I built. That's just the truth. Mhmm. And I'm just telling you, dude Mhmm. It's not for everyone because you're you're trading
a lot of things for other things. Mhmm. And it takes everything.
And I think one of the things that
I I did, I was always that way. Yep. I was always that way. Like, when I was in when I was young in sports,
when I was in high school in sports, when I got through Cal, every I was always ultra competitive
and ultra urgent Mhmm. About winning. Now I might not be urgent about everything
Mhmm. But I always wanted to win. Mhmm. And, um,
I think over the course
of
my journey,
that
intensity increased
to the point where I could almost not control it. Mhmm. And then once I matured a little bit, I was able to bring it back in line and know when it's appropriate. Right? Good. So you you it's like this awesome weapon that you have, but you gotta know how to use it. You know? But I feel like this is one of my roles in your life Absolutely. That you met No. Abs absolutely, bro. Yeah.
If I didn't have you as a as a one of my brothers do that I could call and talk to, I go fucking crazy. That's the truth. Thank you. Because I don't have that many people outside
of, like, my own brother Mhmm. And my own business partners Mhmm. That really understand that. Right. You know what I mean? Yeah. So
And you met me, by the way, after I you're just so brilliant the way you just articulated. You met me after I made that discovery. Meaning, I've gotta deploy this intensity Yes. Strategically. Where I learned it from. Right. Okay. From you. K. Like, when you and I met, I was just running fucking wild, bro. Right. Like, I I was bull in a china shop. I just let my energy and my my my urgency and everything just
I just nuked everything. You did. And
and by the way, you were already very successful. Yeah. Yeah. But but I mean, dude, that's not a fun way to live. Right. Because you're always pissed off. And there's a cap. Yeah. Because you build things and obliterate them. You build people and hurt them. You it's because I've done it. Right? Yeah. And I I regret some of that. Me too. But this is what I want people to understand that wanna be entrepreneurs or I think just wanna be a professional athlete or wanna be a great whatever. Great at anything. You
I'd rather have somebody that I've gotta dial back Yes. Than someone I gotta dial up. Yeah. You gotta bring this pace and this urgency and this intensity
to your mission
that I think people underestimate
because of social media. Yeah. Everyone looks like they're having a good time. Yeah. You can have complete balance. You can, you know, ski in the Alps of Switzerland, and then at the same time be closing deals on your laptop and whatever the heck this stuff's been pre and I I just have not had that experience nor of the real people like you that I know that are successful.
These folks run hot. Yeah. They're intense people. Doesn't mean they're loud
or,
uh, they have deep voices like you. That's not what I'm talking about because plenty of these people are women. Mhmm. Right? But there's a thing in them. There's this dog in them almost. Like, you know what I mean by that? They got that dog in them. They got that
it's like a fire you have to control rather than try to ignite. Yeah. Look.
I think it's required.
Okay? I don't know anybody.
Now I know a lot of people who sell maybe they sell digital products or something kinda casually,
and they got a little more freedom. And that's okay because, you know, maybe that's all they want. Maybe they just want a little bit of money to go travel the world and do those things. Sure. I'm not talking about that. I'm talking about actual entrepreneurship,
the creation of things that
are an involvement of things that already exist or original thoughts that you take from your brain and put into action that actually create a company that employs people, contributes to culture,
society, community.
That's a different thing than selling,
you know, how to do a widget or whatever. Right? So
but to build real things, I'm not taking anything away from that. Sure. You make you make half $1,000,000 or a million bucks a year. Tremendous. Travel the world. Cool, dude. Yep. Awesome. Yep. I'm sure that's most people dream. Mhmm. But that's not my dream. Mhmm. And
when I think of like
the require
people have to there's nothing casual about winning. There you go. Absolutely
nothing casual about winning. You are competing
against other people who are willing to give
all of everything they have at all times. The higher that you go, it gets more competitive. Mhmm. So if you don't have that urgency and you get into that place of comfort where,
you know, you're cruising out on Thursday afternoon and coming back on Tuesday,
bro, you're gonna lose. That's just reality. It may not feel like you're gonna lose. You may not feel like you're losing,
but you're gonna eventually find out that other people that are doing the same thing as you are working all that time that you're out doing whatever it is you're doing, and they're gonna pass you. And that's reality. Yep. And, uh, sometimes by the time they pass you, it's too late because they've evolved too much. You're too far behind. And I've seen I've seen and I I wonder what you think about this, but I have seen more people fail in life
that have won once Gosh. Than people who never win, if I'm being honest. Yep. Because they get that first win Yep. And they think it's always gonna be there. Yep. And it's just not. It's, uh, I have more friends that used to be successful than currently are Yeah. That used to have a little bit of money than currently do that used to be successful. Wanna be that. Well, well, I'm being real, and I don't know that this is even healthy. By the way, when I say healthy to live like you and I live sometimes. No. It's not healthy. It's not Listen. And it's okay not to be this way. Listen. Just don't say you wanna dominate business.
You don't have to. Look, man. I'm not saying that you have to be that way. Right. I'm not say I'm saying if you wanna build real things and compete at the highest level,
then you have to be that way. Yeah. And that's what I wanna do. Yeah. And so,
you know, that intensity that I always had and then combined with the urgency of knowing that you're, like, one day from going out of business Yep. You know, the first fifteen years you're in it Yep.
That does something to people. Yeah. You know, that that that rewires your nervous system, man. It does rewire you. Yeah. And
and then, you know, when I met you, I I I was doing very well.
Not comparable to what I'm doing now, but doing good.
And
I think I remember telling you how much I made that first time. I remember. It wasn't very much. I remember. Yeah. I remember. It
was a lot, but it wasn't very much compared to now. Yeah. But the point is is that, you know,
what I realized from from having you in my life, which I'm very grateful for Thank you, man. And I'm not an expert at this by any means still because there's still moments
where the old Andy appears. Yeah. Same thing. But
it is I realized that this is this is a tool in my tool belt,
and I needed to learn how to use it properly. Yeah. And that made me a much more effective entrepreneur
and much better leader. Much better leader. He's one of the great he is truly you guys, he's being very nice to me. He is one of the great American entrepreneurs,
and he's building multiple,
multibillion dollar companies at the same time. And it's been unbelievable to watch as he's matured and as he's grown and as he deploys this intensity.
I wonder and answer this for you, not my way. And I know you will anyway because it's you. But do you feel like you
that thing where people have the first win and stop.
I've always watched that like and this is what happens in my head. I go, aren't you afraid you're gonna lose it? Like, I think to some extent, maybe this isn't healthy either. I've developed a lot of self confidence, but I'm still I play scared.
I think that and and maybe that even sounds like a weakness. No. No. It doesn't. I get it totally. Like, I show up at work every single day. I'm at the office seven days a week. Mhmm. At this anybody
that works for me knows that. I'm there seven days a week.
I show up there every day
think
thinking we're gonna go out of business even if it's not true. Wow. It's it's a mentality
that I used to try and get away from Yeah. That now I embrace and really appreciate that I have. Mhmm. It I call it zero options mentality. Alright? So like in the beginning,
when you're totally at, you know, where we talked about most people are at the beginning of their journey, you don't have an option, dude. Like, it's either go or accept what you have, understanding that what you have is gonna get worse. Right. Okay? Because as you get older, you're gonna be less capable. You're gonna be less hireable. You're gonna be less employable. Your quality of life is gonna lower as you get older. Mhmm. And
if that's what you wanna do, cool. That's just not what I wanna do. And, um, as you grow
and you start to have wins and make success,
you know, it's easy to have that mentality of I have to go no matter what when you don't have anything. But when you start getting resources and money and success and wealth,
how do you operate at that same intensity? Well, you have to trick yourself into believing Yep. That there's no other option. Yeah. You know? And, like, for me, the story I tell myself, even though it completely
is I know it's not true. Mhmm. Okay? This is gonna sound crazy. Mhmm. But
I tell myself, I'm like, you don't have a degree. Alright? You don't even need degrees anymore, but I tell myself this because that's the area I come from. Mhmm. You don't have a degree.
If you lose, you're gonna be digging ditches. You don't have any skills. Like, I'm I I pretend I'm the same old dude Mhmm. Right from the beginning. Yep. And, uh, and that's what keeps the urgency alive. Right? I think Even though I know it's logically not true. Like,
if I were to if I were to somehow
lose everything,
I mean, I have enough skills where I can get it back, enough relationships, I can get it back, like, pretty quick. Right. You know?
But you think that way, like I do too. Sometimes I wonder if it's healthy or not, but it's kept me
I mean, I you and I both worked today. We're sitting here having a nice time. We look great in your place, but we both have worked today. You know? And and it's a Saturday when we're recording this everybody. Right? And the other reason is is that and maybe this is the mindset thing, and then we'll shift to some AI stuff. But like for me, I'm a competitor.
I tried to play professional baseball. I wasn't good enough. I say I got injured, but I just wasn't good enough. Right? You were a great athlete too. Your brother I wasn't good enough, your brother was really good. Yeah. And he had an injury, but but this is my sport. Yeah. Yes. This is my sport. So, um, and it's also a form of expression for both of us. That's why we do arete. It's like my I don't play music very well. I can't sing. This is like my art form and my sport simultaneously.
Yeah. I don't love every day of it.
But left alone, if I didn't do this, I'd have no form of expression because I can't sing. I don't dance. Like, I don't do any of that. And I'm not gonna be a professional. I used to think I'll be on the senior tour playing golf.
I can't break 80 anymore. So, like, this is my sport and my art at the same time, and that's why it doesn't usually feel just like work to me. The same for you? Yeah. A 100%.
I grew up wanting to play in NFL.
Mhmm. You know? My brother played pro baseball. He would have actually been Yeah. Sal would have. Sal would have been a fifteen year pro MLB guy had he not had a compound fracture in, like, in the game.
So he grew up in that world. And the one thing I'm grateful for
because,
you know, when you don't end up achieving those dreams,
at least for me,
you know, for the first ten years when I was, like,
suffering in business,
I had
nightmares
of
and when I their dreams,
but but
they're more like nightmares of playing football.
Like, I would have these dreams of playing football, and then I would wake up, like, with this regret.
And it's because we weren't successful. We weren't making any money. Things weren't working out. You know? And then when we started winning,
it trans I I started realizing what you're saying. I started realizing, woah, this is actually a great thing because now I get to I get to play the game
till I'm 70 or 80. Yes. Right? Like, it's the best game in the world because
it's not like baseball or football where you might get six, seven, eight, you know, years. If you're Tom Brady, you get 20. Right? But with entrepreneurship,
it's it's a lifetime. And what's cool about it too is that, you know, in sports,
these dudes get a little older and they start going downhill. Well, in business, you get a little older, you get a lot better. It's true. And so it's
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I still, about once a year, have this dream, but for a long time, I had it, like, once a month.
And it's I'm playing baseball still, and I know why. I'm a tell everybody this. It's like a confessional. I I don't think I've told you this before. I feel like when I played, I gave everything
I had,
but I left a little bit in reserve. Oh, yeah. And I think the reason I did
is that maybe if I didn't make it, I'd have an excuse. I'm not sure subconsciously.
Yeah. But even though all you business people, just evaluate this. Do you leave anything in the tank? Because I did a little bit. Like, I coulda
it looked like I was working my hardest, but I know I could have given more to the game that I gave. And let me tell you what the dream is.
I had this dream where I'm being announced
to play. I'm outside the stadium. I'm in my uniform, and I can hear him leading off, playing center field,
number eight,
Eddie Mylett.
And
I can't get in the stadium.
They won't let me in. I and I'm running up to the security. They're like, no. I'm the center field. They're like, look, man. I don't have any ID for you. You can't get in here. And I'm knock open the other door, and the fence is locked. They won't let me back in the stadium again. I'm like, no. And they're like, and it's second base. And I'm like, no. I'm the center. Dude, you can't get back in. And I've had this dream. I I still have it at least once a year. And I think part of it is like, I I think it it's a healthy thing because I don't wanna ever look back at this part of my life, which is the rest of it and go, at the end of it, go, let me back in. Yeah. I don't wanna have any regrets at this point of my life. I don't like, let me back, please. I'm I'm no, bro. You you missed it. It. It's over. Yeah. I don't wanna have that feeling. So the field is like my life now.
And it's just so it's interesting that you had a dream like that. Dude, you know I think a lot of that comes from? I I've I've I've talked to
a lot of people that have similar feelings of what you're not the same dream, but, like, a similar Mhmm. Type outlook.
And I think that comes from two things. The the what I've been able to determine is there's there's two different exact
avatars of people that that this comes from. One
is people who didn't make it in their sport. But two is people who had a actual near death experience. Interesting. Okay? I've had both. Right? So
when you realize
when you have this when
you have this
awareness
that your life can end
like literally in a second,
it's hard not to be urgent, dude. And I think a lot of the truth is is that a lot of people haven't really faced real hardship to to develop the urgency.
They look at people like me or people that are that are like you. Mhmm. And they're like, this guy's insane.
Well, bro, when you get stabbed in the face and you almost fucking die on the street for real,
you wake up with a different understanding that it can go away like that. You know? And, um,
that changed me, that whole thing. You know? Like, I I was
I I just don't take it for granted, dude. I just I I just don't. You never told me that that was the effect the stabbing had on you. Oh, yeah. Yeah.
Woke up the next day and I was like
That could be You you you, uh, I said earlier that you see things
pretty well. And I've only asked a couple people this on the show just because I don't value their opinion. But with you,
I'll be honest with you guys. Like, there's been so many things this dude has told me the last seven or eight years, whether it be in the world or geopolitically
or business or
what he was going to do in some of his businesses, and then they've happened. Mhmm.
They don't always happen in the time frame. No. Sometimes they're later. Sometimes they're earlier. Everything always takes longer for me. But, man, it's happened. Right? And so
AI is something you're really getting deeply involved with now. A year ago, when we're talking about, you're like, I don't know anything about that. You at some point, you went, that's not gonna be good enough as a business leader. That's right. I need to know about this. That's right. I need to educate myself.
It'd be like some guy back in the day going, I don't know about cell phones. Like, you gotta know. Right? Yeah. So
what's the picture look like for you? Like, if someone's listening to an entrepreneur and they go, Andy, what about AI? Like, just in general as a broad stroke question, what advice would you give to people who
I don't know. They're maybe they're concerned. Maybe they're excited.
Well, I definitely think you should learn it. I mean, I think that's where you start. Right? Um, I I missed
when I was 19,
20, 21 years old, that's when the Internet really started booming. Mhmm. And I didn't have any resources. So I missed that opportunity.
Uh, when social media came around,
you know, I was three or four years late to that, still did okay. But
but, you know, I wasn't thinking of it in terms of business. You know? Mhmm. And then when AI comes around, I think it's the I think it's the biggest of those three revolutions that we've had happen.
Um, so I think it's very important for everybody to understand what's going on and and to know a little bit about AI. You don't have to be an expert, but you need to know how it works, what what the biases are, what it can do, what it can't do, uh, how it's made, those kind of things.
Um,
but as far as, like, what I think is happening, is that what we're asking? Yeah.
Man,
I think all administrative
jobs
that basically bring no value to a business are gonna be eliminated.
AI is very good at managing tasks
and doing things that you would have to hire what we would call in entrepreneurship,
a body, right, which is basically a human
with
very little
strategic value to the business to just type Those people are done. They're done. You're done. If that's you, you're done. You just don't know it yet. Are
all businesses done? No. Absolutely not. K. People still want to and I think the sweet spot here because we're seeing all different opinions. Right? We see we we already saw, um, we've seen a number of companies lay off thousands of people
and then, uh, and then realize that AI is not good enough, and then they try to hire the people back, and it really put them in a bind. That's happened a bunch of times. I don't it doesn't get publicized because none of the bad does. Mhmm.
But I actually believe that
it's gonna be different than what people think. I think a lot of people think it's just gonna run everything, and it's gonna be and and and, dude, that's what people think
when they're thinking like the lazy way. Right? I could get a cloud bot, and I could do it could make me millions of dollars and it bro.
Can it? Right. Mhmm. Can it really? Have we seen it yet? We haven't seen it yet. Mhmm. Right? Mhmm. So
there's a there's a lot of hustle
around it.
I personally believe, and this is where I think businesses
should position themselves on AI.
I think you have to integrate AI into your back end systems to make them function as quickly as possible to eliminate
and to eliminate the labor cost, but also increase the efficiencies
quicker, faster, instant, you know, things. And then
equip
your forward facing human force
to be very good with those tools. Mhmm. And that's where I think the companies that are gonna win are are gonna win big. Mhmm. I think if you think that you're going to automate all of your you're probably gonna lose. And I think that for a number of reasons. Very good.
The main reason being is that we're in a cultural
position right now where
people are not wanting to spend more time with technology.
How many of you guys wanna spend more time on social media? Honestly,
Probably zero.
Okay? So people are becoming disenfranchised
with
how and they're becoming aware of how much technology is stealing from us
living our real lives.
If that's the case, which I know it is because I watch I see how we do business,
then we're we're really in a situation where people there's a vacuum for human to human contact right now. Mhmm. Right? There's a vacuum for
great relationships. There's a vacuum for connection
that it cannot be filled with AI.
So if you're an employee or an entrepreneur
or, uh, an operator, you know, a founder, CEO,
Understanding AI and seeing it as a weapon
versus seeing it as an all solution
is the way you wanna look at it. And you wanna equip your soldiers,
your team with the best weapons.
And that's that's what I think and that's how I'm positioning my companies. That's what was gonna say. Okay. We're I mean, none of this is just like, I'm betting my life on it. Right. So we
are allowing our systems on the back end
to become more efficient with AI,
but then we're still allowing our humans to do what our humans do, which is help other people get the resolution and the solutions they're looking for. By the way, I want everyone to hear that. The by the way, I
no one said that that I've asked that on the show. The way you say it seems to be plausible.
But there's another underlying reason for this that I just think is important fundamentally about how you and I view business, and I'd say particularly you,
which is that
you're about the people in your businesses first. In other words, you're not looking for ways to eliminate humans.
No. You're looking for ways to be able to employ and expand the dream for more people
and utilizing technology to do that, not quickly finding ways
to get rid of the guy running the camera or the person doing the editing or what have you. That's just a fundamental belief you have. Not only do you back to that duty thing
that we talked about. What do you mean? Well, don't I I think there's ethical entrepreneurship,
and there's unethical entrepreneurship.
Mhmm. There's ethical entrepreneurship is understanding that as an entrepreneur
in your community,
you have a responsibility
to create careers, jobs, and support the community. Sponsor the baseball teams. Uh, you know, be involved. Those things matter, dude. That's our whole culture and our whole society is based on those things. How many Amazon Little League teams do you see? Mhmm. Right? That's my per that's my I believe
that if we're gonna fix this country and fix what's going on, I believe it comes from the entrepreneurs. And ethical entrepreneurs. Ethical entrepreneurs that set ethical culture
around the things that matter inside their business. The employees take that culture home into their households and spreads through their communities. So if you have excellent culture inside of your business, you're in you're you're, by default,
correcting culture
inside the world. Right? You can't do that with robots.
Andy, uh, that's being said nowhere. Yeah. You just said Well, because most of these dudes don't run real bro. Right. Yeah. You know? Yep. And if they have employees, a lot of people just look at them, and they're like, oh, that's my employee. I compensate them for their work. Too bad. Mhmm. That's that just happens not to be me. Yeah. I go to work every day. These people are my friends. Yeah. I care about them. Mhmm. I love doing what I do with them. Mhmm. You know? So I don't know. When I think of, like when I look at a a spreadsheet and,
you know, there's a dollar amount next to your employees, I don't look at that as something that
I look at that as something that should go up Yeah. Quite honestly. That's unbelievable. You go to Harvard MBA, you won't hear what he just said. And it's, um, it's the reason
we do a terrible job of promoting this, so we're gonna take thirty seconds to promote it. I wanna say something to everybody. It's
the reason out of all the people on the planet
that right when I met you, I'm like, if I'm gonna have a partner in anything I do in the public space on coaching entrepreneurs, wanna do with this man.
One, obviously, people have seen your brain on display today,
but it's also the way in which you frame
business.
And I'll be honest with you. You've said a lot today about the things I've learned from you or that you've learned from me. I've learned that from you of
devotion really to the people that work with you. And you really believe they helped build you. Like, it's a deep real thing. Well, they do. I know. And it's made me evaluate
in myself over the previous decades when I was a younger man. Did I really have that depth of appreciation
for other people?
People are the end I've learned from you. They're not the means to an end. Right. They're the end. It begins and ends with people. And for thirty seconds, because we never do it,
most people probably don't even know. They watch both of us. You and I, a zillion years ago,
formed a very unique syndicate, a group of people called the Arete Syndicate that you and I both personally mentor.
And I just for just for a second, your view
on
what you and I do in that group and why you think it's valuable for people and different. Yeah. It's different. I think, you know, the one thing that we that we do We do a terrible job of promoting. Yeah. I mean We never promote. Yeah. We don't. But that's because it's not our main line of business. That's the difference. Right? Like, for most of these people, this is what they do for their business. Their business is coaching. Right. That is not our business. Right. Which is actually what makes Arte valuable. Mhmm. Because you're dealing with two guys who are still in the game. Mhmm. They're building. They're creating. They're doing new things as the world is changing. Nobody
else is doing that. And, also,
nobody else that I know of
is teaching people how to run an actual business. Mhmm. You know, they might be teaching people, you know, how to they might give you some advice or, you know, say what they think or,
you know, give you, uh, how to run, uh, an ad funnel or some Right? Right. But
we don't we don't have too many people out there that are actually building things Mhmm. That are helping other people navigate that water. Yep. And so that's what we do there. You know, we take, uh, small, medium, and large sized businesses
and make them bigger. You know what mean? Right. Yeah. And that's what we do. And we have a number of people who started out with us in
2018
when we started,
and, uh, now they're
literally 9 figure entrepreneurs. I know. I know. So we've we've got a whole list of them. Yep. And that's what we do. So we help people grow their businesses. If you have a real business, no matter how big or small, meaning, you know, whatever that's
a place where I think if you're not in there,
you're not gonna learn the
anywhere else. I I I firmly believe that. I know that. I know that. I'm very proud of that group. Yeah. I am too. I'm proud because I do it with you. And every time we you know, calls in the group, I do mine, you do yours. When we do them together,
I always tell you, I go sit back. These are just they're just so valuable. They're valuable for me. And and so Well, that's the cool thing about the group too, dude, is that,
you know, being around the environment
where everybody's
in the game Yeah. Like, dude, there's a lot of things that I've learned from guys in the group. Same here. Yeah. And, like, they're doing this new thing or this new technology, something that isn't on my radar yet. Yeah. I mean, dude,
I I love it. I do too. I love doing it. Well, if any of you you know, we don't promote it, and it's very rare that we do it. But if you go to a r e t e syndicate dot com, Arte is aretesyndicate.com,
you can get some info on And it's super affordable, dude. It's not it's not like it's not like
what's you know what's funny to me? Yeah. It's like,
I think we raised the price we do better. Yeah. People What if it's By the way, or if we ever mentioned it. Yeah. Today's the first time in four years. We just never mentioned it. Dude, we try you and I both did this out of
a feeling of obligation. That's right. Right? Yeah. And
Well, the other thing too that I think people should know, and I think they all know this, like, you and I probably collectively there's a few others. Like, we've given away more free content. Yeah. You on your podcast all the way to the MF CEO days to now with Real AF and the MF CEO. Like, all of it. Like, most of our stuff, we're just here to serve and help. It's one of the few things we do any charging for, and it is affordable.
The other thing I wanna ask you, I wanna land on a last thing because I I I don't think everybody really understands the impact.
Look. FirstForm's a huge company, made a difference.
What you're doing with Form Energy and Anheuser Busch and Dana White and all that, like, it's unbelievable what you guys are doing. You're building these huge behemoth,
you know, American backed, like,
companies. Right? And it's I'm very proud of you for doing that, and and it's been awe inspiring to watch.
Having said all of that,
I do not go anywhere
where I don't run into somebody who has said 75 hards changed their life. Like, by the way, which is also free, something that you created.
And
I even Michael who's here today. I think he was on his third time doing 75 hard. Right? And it's changed. I mean, you can give us the data in a minute about how many hashtags there's been or whatever.
Why did you create it?
And what do you
and I know why, but I want them to hear because it was a personal thing, frankly. But also,
what's the impact on mental toughness
in someone's life? And why is that such a skill? Each of all the skills you could have chosen to develop in people, you chose mental toughness as the thing you wanted this to develop. Why? Well, because I think it's the most required skill in entrepreneurship
and personal success.
You know,
I have I have a lot of issue
with the way the Internet
promotes success. Mhmm. Okay? We have all these guys
who sound real good,
and they write real nice, and they sell these nice things that are that are, you know, nice to hear
that are completely out of tune with what it really takes. Okay? It's a battle,
And it doesn't matter. Anybody who says it's not has been in it too long. They've been in it too long and they're too big. They don't get it. Okay?
Or they they've never been in it. Right? It is hard.
And the number one thing so when we think about mental toughness,
mental toughness is the embodiment of a bunch of other subsets.
Right? Perseverance,
uh, discipline,
uh, the ability to, you
know,
not like all of these things,
fortitude, grit, perseverance, all of these things
fit in the definition of mental toughness. Right? And when we think about like why
most people don't succeed,
it's not that they don't know what to do. It's that they don't have the capacity to adhere to a plan. Mhmm. Okay? Think of it like this.
What if you had the recipe for the best cake
ever,
but you didn't have the ability to put the ingredients together and follow directions and put it? It doesn't matter. Mhmm. And everybody likes to look at like, oh, I got the wrong plan or the wrong idea or the this or the that. Bull You don't have the ability to adhere to the plan. That's your whole entire problem. That's why that's why you're overweight. That's why you're broke. That's why you're not doing well. It's because you get one, two, three, four days, five a week, two weeks, three weeks into something, and then you decide, oh, it's not for me. And then you go on to something else the minute it doesn't get fun. And the ability to be successful
over the long haul, whether it be your fitness or your wealth or whatever it is,
is the ability to execute
at the highest level possible,
especially when you don't feel like it. Okay? If you can execute
on the days that you don't feel like it, when everybody else packs it in, those are time gaps that accumulate over the course of time that separate you from everybody else. So if you're competing against someone who every time it gets overwhelming, it's, I gotta
take a month break in Bali and decompress.
Bro, I just gained a month on you, man. Like,
you're this is math. So
when we think about, like, why people can't get their life together,
it's because they're not controlling the basic things that they need to control. They're not controlling what they drink. They're not controlling what they eat. They're not controlling their how they move. They're not controlling their exercise or what information or who they're hanging around.
They they they they abandon
the controls that they have and then pretend they're surprised that their life is chaos.
Okay? Well, if you're able to control
these things,
that's gonna give you 90%
of the outcome in the life that you want. You're gonna be fit. You're gonna understand how to achieve things. You're gonna be able to follow a plan. So when we when this thing was born,
this you know, when it comes to fitness and the
reason that most people
can't ever, like, get in shape and stay there is because they think it's a physical thing when actually it's a mental thing. It's just you don't have the skill set developed
to persevere down the path and stay that way. So,
you know and then the other thing you have to realize is that discipline is a perishable skill.
So
just like, you know, you go out, you work in the yard, you get all sweaty,
uh, then you take a shower, you're not you don't stink anymore. Right? Well, eventually,
you're gonna stink again. You gotta take another shower. And so when you know, one of the things people say about seventy five hours makes me laugh. It makes me know they don't know anything about it. Is they say, oh, it doesn't work if you gotta keep doing it again. What are you talking about?
You you this is a perishable skill. This is no different than practicing a musical instrument or shooting a a firearm. You know? If you're playing golf, if you don't get if you don't go hit balls consistently,
can you be good at golf? No. Okay. It's the same thing with your discipline. It's the same thing with your toughness. It's the same thing with your grit, your fortitude, and that's why it's important
to present yourself
with hard things and follow through on them because they they develop those skill sets that you need. And so,
like, to answer your question,
why mental toughness? Because
mental toughness embodies all of the subsets that actually
make someone successful,
whatever they decide to do. If I decide if I have my mental right and I'm a disciplined human and I decide I wanna get good at playing guitar, I can do that. I understand how to do that. I'm gonna show up every day. I'm gonna play the guitar every day. I'm gonna play on the days that I don't feel like playing, and I'm gonna keep going. My fingers are blistered. I'm gonna keep going, and eventually, I'm gonna be able to play the guitar. And it's the same thing with building a business. So
I I believe that, you know, the reason that
LiveHard and seventy five Hard have become what they are is because it works very well. It's several billion hashtags. Is that right? Yeah. Yeah.
It's billions and billions of hashtags. Yep. And you you guys gotta realize something. What did you weigh at your peak, by the way?
Three fifty. Three fifty. So you see the super jack guy here. This was a guy many years ago was three fifty and broke, and now he's worth a b in front of his name and is a machine.
And he's changed millions of people's lives. And, um, so you can go just 75 hard anywhere. Hashtag it. Google is there you go to 75 hard app or website, or what do you do? Yeah. You just go to 75hard.com.
Yep. And and by the way, it's completely free everybody. And then to work with Andy and I, you wanna go to rtsyndicate.com.
This, by the way, today is why podcasts were created
and why I do my show. And I I really just wanna thank you. I thank you for being I mean this sincerely without getting too emotional. Like, you really changed my life.
I consider you. I don't have a brother. I've got three sisters.
I just wish I saw you more. Yeah. Me too. I wish I was around you. We're both running a million miles an hour, I love you. And I'm very very proud of you, And I'm grateful for you, bro. So thank you. That's mutual. Alright. I'd be I'd be I'd
be
first of all, all of that's mutual.
But I do have to say this because I'd be wrong to not say it.
I'm also surrounded by the best team in the place face of the earth. Mhmm. Okay? I I was blessed to have people around me that are extremely intelligent and smart and hardworking. So when you look at all these things,
understand this is a this is a community effort of, uh, some very intelligent people, including my brother who's the CEO of First Form Now. Yep. So it's
you know, I get a lot of the credit, but
the I'm I work with some killers, and it's really You work with these killers. You had all these super intelligent people on you, and then there's also DJ. Mhmm.
Who's here today with us. I'm just kidding, brother. I love you too. But yeah, man. You know?
Yeah, dude. I I just that needs to be said because
it really is
at at this level, it's
it's not something that somebody could do on their own. Yeah. It's a great lesson for people to learn as well. I don't think I have to ask anybody to share today's episode. I'm pretty sure you all will. Um, hey, guys. Thanks so much for joining us here today. I wish you all the best in your life. Continue to max out your life, and god bless you. Take care.