Today, I'm gonna show you exactly how I make $40,000
per month with my one person AI business. Now this is gonna be a very in-depth a to z guide on how to start your agency, get your first client, get your first $10,000 a month, and scale to 20 to 30 k. Now this goes over the setup, the niche, the offer, the outreach, the actual sales you need to do, the delivery you need to do, and how to actually scale from 10 to 20 to $30,000
per month. So you better take notes. Now before I go over the setup, which is the easiest part, I wanna talk about niche and I wanna talk about offer. Because you should have those things done before you actually set up your agency because you are gonna need to know who you're selling to in order to actually build a website around that. So niche is actually pretty simple. You need to specifically target high ticket clients. So what does that mean? High ticket clients are pretty much roofing.
Right? Plumbers. People that charge 5 k per job. Pretty much 5 k per job or 1 to 5 k per job. What are low ticket clients? Low ticket clients are people like car detailers where they only charge a 100 to $200
per job. Now you might be wondering why. Why should I only target high ticket jobs? Well, because with high ticket jobs, you can make your client much more money, much faster, and they're willing to pay you. If you get them three clients, right, you're pretty much making them 15 k, and they'll have no problem paying you 2 k. If you close three jobs for this person, which will take the exact same amount of effort, you're only gonna make $600 at most, which means you can only really charge them $200
if anything. Now let me show you this in a graph. Right? This is a low ticket client. In order to make 10 k for this client and 10 k for this client, you would need to get them pretty much like 16 or 20 different clients. Compared to a high ticket niche, you would only need to get them five jobs. And with these five jobs, they can make much more money because usually high ticket services are way more profitable. Car detailers, not very profitable. It takes a lot of time to actually clean the car, do the service compared to plumbers or roofers where they get paid $60,000
to come in and fix the roof. They pretty much make, like, 80% profit margins. So them paying you two k is actually very, very justifiable. Now it's also very important that you focus on reoccurring revenue in the business. Right? Bigger lifetime value is much easier to sustain. Now what is lifetime value? That is how much you get paid over your lifetime working with this client. So if you get this client upfront for $300,
but then they pay you 2 k every single month for six months, you pretty much have an LTV of of 12 k and $300.
Now if you have a low ticket client and you and you work with them for six months and most you can charge $500,
I mean, that's still 6 k, but with this business, you're making way more money and it's way more profitable. Now in this video, I'm gonna show you exactly what services you can sell where they actually pay you every single month and stay with you and rely on you to grow their business. These are things like ads. These are things like lead management. Things that actually save them money and save them time so they just heavily rely on you. Now it's also very important to know who you're targeting and where you're targeting them. Right? We're specifically gonna be running AI ads for local service based companies because everyone always needs local businesses. Right? Everyone needs plumbing. Everyone needs roofing. Everyone needs all these services. So you wanna pick a nice populated
city, not some random little town, not some little ranch. Right? You wanna pick a nice location. And I highly recommend you start with local people. Local people in your city, local people that you know, your family, friends, people that you can talk to, and the client that you can easily sign. And you also need to specifically focus on finding niches that are underserved by other agencies. Right? Something like ecom where there are so many different ecom stores because anyone can launch it. Anyone can just start a product and rip with it. Right? Anyone can just start a product online and potentially do good. So there's a lot of agencies specifically focus on ecom, and this is called a red ocean opportunity. It means there's a lot of competition, and it's gonna be really hard to find a client. But something like HVAC, something air conditioning. Right? There's not a lot of people doing this. There's not a lot of people running ads for them because it is so niche. Now I have this little niche tier list that's gonna help you pick specific niches. HVAC is a great niche because it's 5 to 20 k per installation, sometimes even 30 k. Roofing is even crazier because you can go up to $50.60 k if you just get them one job. Think about it. If you came up to them and said, hey. I can get you $60,000
with just a $2,000 investment, they're gonna say yes. Things like reconstruction and remodeling. Right? They also charge hundreds of thousands of dollars for these services. Now that's tier one. These are the top of the top services. These are the best one, but it is hard to get clients because they only wanna work with people that are reliable. People that already have history because they're such expensive services. Now if we go to the bottom tier, tier three, this is car detailing. This is handyman services. These are barbershops, low ticket services, where if you bring them in three clients, they only make, like, $600.
So they can't really pay you a lot of money. So if this niche is really hard to get clients and tier one is really hard to have profitable clients, let's talk about tier two. Right? This is exactly where you wanna start. This is the easiest to start, the easiest to scale until you're able to go to tier one clients. So cleaning services. Right? This you can have $500 cleans. Pest control. This could be actually even more than $400.
Lawn care and landscaping. Landscaping can be thousands of dollars. Window cleaning, also great one. You people charge 500, $600, sometimes even a thousand dollars. Pressure washing pressure washing is not the best one. It's probably closer to tier three, but it's still a good niche. Things like fence installation. These very random niches where people charge thousands of dollars and need more clients. I actually have a buddy. He pretty much runs
specifically for golf simulating companies, and they install golf simulators, which are 20 k jobs. And it's so niche. It's so random, but it makes so much money because it's a high ticket service, and it's a blue ocean opportunity because no one runs ads for them. So I have this thing called the reoccurring test. And whenever you pick a niche, I want you to think about this test. So this specifically kinda works on low ticket and high ticket services. So roofing customers. Right? Let's say you get them one job. Let's let's say $30,000.
But right here, it's 15 k. So let's put 15 k. And they work with you for one month. Your LTV is 15 k. Right? So it's easier for them to stay with you if you just bring them in one lead. For this company, for a cleaning company that's charging $200 per clean, you'd have to have one, two, three, four, five, six, 12 cleans. Right? 12 cleans just to generate $2,400
and little secret cleaning businesses are not that profitable. They're like 50% margins. So in reality, you're only making them like one to two k profit at most, and they're not gonna really wanna pay you large retainers. They can only pay smaller retainers like $300. Right? It's easier to enter these niches, but you shouldn't be in them for long compared to high ticket niches. Right? If you make them $15,000,
you only need to bring them one, two, three leads, and they're gonna stay with you for months, months, months, if not years. But it is much harder to enter. So to pick the perfect niche for you, you need to have some interest in the niche. You need to have some knowledge in the niche and hopefully some experience in the niche. Right? This is the perfect niche. And you should also have mid to high ticket. Right? So for example, if you're into cars, contact people that are
companies. Right? People that do car installation, car mods. This is a very high ticket niche as well. And this way, you actually have knowledge, so it's much easier when you actually get to selling compared to something random like HVAC. HVAC is a great niche, but if you don't know anything about it, it's kind of hard to sell to them. Now once you figure out what niche you wanna do, let's say we wanna do specifically.
Right? Not
car detailing, but or car wrapping or car modding. Now it's time to think about the offer. Now your offer is not actually your service. At least not what the customer thinks your service is. What your service is is solving the customer's pain and giving them a dream outcome. So your customer, let's say, is constantly flooded with leads, but they're not closing and they're not making that much money. That's their current state. Your service should take them from this state to their dream outcome. What is their dream outcome? Well, they don't wanna be on the phone all day. They don't wanna dial leads, but they also wanna make a lot of money. So you can give them a CRM system that manages their leads, which I'll show you how to set up with AI in just a second here. And, also, you're gonna use Facebook ads to bring them in more leads and make them more money. So Facebook ads funnel to the CRM. CRM is gonna manage the leads so they have to do less calls. You're gonna use AI to respond to the leads and actually close them. So now we fixed their current state, their specific
problem. And that is exactly what your offer does. Right? That is your service. That is what you're doing. You're not selling them, hey, CRM and Facebook ads. You're selling them the dream of, hey, I can take you from point a to point z with my service, and I'm gonna help you with whatever your pain is. Right? How you get them to pay you is by positioning yourself to bridge the gap from current state to dream outcome. How you can do this with low leverage as a beginner with absolutely no experience is a free trial. Right? A simple free trial, or you can do something like rev share, which I'll talk about in a second. Let's say you give them a seven day or, like, a two week free trial. In these two weeks, you're gonna get them some leads. Right? And if you don't get them leads, you lost maybe two weeks. Right? It's not a big deal for you. But if you did get them results and you did make the money, you get them on a retainer, on a retainer of 1 to 5 k per month. And I actually just closed someone two days ago for 2 k a month and then 1 k a month after. It's not the craziest, but I haven't had a single objection because I was able to bridge that gap. They were opening a second location. They didn't wanna manage all the ads and all the leads. So instead, we're actually running ads. We built out a CRM, and we're training one of their employees to be able to use the CRM and constantly dial leads. So you need to give them a no brainer offer. Right? It's stupid for them to not try this. They lose nothing upfront and they can only make money. Right? Now once you have proof, once you have one or two clients, then you're actually making money. You can start a retainer and rev share model. The best model is a rev share model because you can make money long term. Right? You're a partnership, so they're willing to work harder. But also, you wanna have some money upfront. So I highly recommend you charge between one and two k up front once you have a client or two. And then you also charge, like, 10% of profit or 10% of rev, and you're gonna make a lot of money. If you make them a 100 k, you take home 10 k plus what you charge them up front. Now if you wanna do flat retainers, you can also do flat retainers of 1.5 to 3 k a month. And they're awesome because you know exactly how much you're gonna be making every single month. Right? I know I'm gonna be making 1 k every single month from this client, and we charge them 2 k up front. So I know for at least three months, we're gonna make 5 k with them because I signed them on a three month flat retainer contract. And eventually, once you get into really high ticket niches like roofing, you can charge 3 to 10 k a month, which is insane.
Personally, I'm more a flat retainer person right here, not a high ticket retainer because I'm mostly working in niches like and car wrapping because that's where my knowledge is. Now the rev share model, right, it's also a really, really great model because you can make a lot of money, like I said, long term. If you make them a 100 k, you take home 10 k. Right? This does require trust and transparency. So I'm gonna show you some different packages that you can offer. So an entry level package right here, you set up their ads and you manage them, basically tracking via GoHighLevel, which I'll show you how to set up, and weekly performance screenshots or text stuff like that. Right? This can be charged from, honestly, not even 300, like, 500 to $2,000
depending on where the client is at. Now mid tier package is everything in the entry. Right? But you also go out and you use AI to create ads for them. The more ads you can create with a Facebook ad campaign, the more likely you are to make an insane amount of money. Facebook is all about testing. Before I got into the agency space, I had my own brand, my own ecom brand, and it was all about how many more creatives can I pump out than my competitors? Can I make ten, twenty ads? Now you can leverage AI to pretty much do this two, three, even 10 x faster. You don't have to have a full whole photo shoot. You don't have to have a whole recording setup. You can literally just do this in a day and make, like, twenty, thirty ads. Right? Then you could have full on go high level automation, so not just basic lead tracking, but you can have follow ups. As soon as a new lead comes in, they get a message. Right? And then you give them a weekly, even a daily report. Right? And now you can charge 1.5 to, like, 3 k a month. Now the high tier package, this is everything included. Full CRM build out with automation, with a website, with a chatbot. You get monthly and monthly for 10 k a month. You give them weekly. Right? Weekly creative refreshes and even weekly strategy calls. Right? That is how you charge a bunch of money. You make the client very happy. You deliver a bunch of shit. And the best part is that all this stuff you can make with AI in literally just a few days. So now you know what niche you're doing. Let's say you were doing and now you know exactly how much you're offering. So since we're just starting out, we'll do the entry level package. Right? And let's say we're gonna charge $750
upfront for website plus ads. And then after that, you're gonna charge them 500 a month for management. Right? So this is, for example, a beginner offer that I recommend. Obviously, it's not crazy. You're not gonna make million dollars, but this is what's gonna take you to the stage where you can charge 2 k upfront, and then you can charge 1 k monthly retainers like I do at this moment. And then that will also take you in the future where you can charge 5 k upfront and then 2 k monthly retainers. Right? So you gotta start somewhere. A lot of people even start on free trials. Right? If people are willing to get free trials, they're gonna beat you because it's all a game of, hey. Who could offer the client the best offer upfront, which later on is gonna pay off 10 x fold? But let's say we have our niche, we have our price. Now let's talk about actually branding, how you can make your setup, how you can make your website, and this is the easiest part. Right? This shouldn't take more than twenty four hours, forty eight hours at most. Right? So let's say you wanna create an agency name. You can pretty much do this with Claude really, really quickly. You can go to domain in Google Workspace, which I'll show you in just a second. Same with the logo. You can use Claude, and you can use Gemini, which I highly recommend Nano Banana for image generation. You can also use Higgs Field, which is a little bit more expensive. Figure out your color palette, and then you have to build a website with either lovable or I highly recommend go high level, which is gonna be the CRM system you're gonna be selling to your clients. So you might as well get it for yourself. And how you're gonna actually set up your website is in the headline, you're gonna call out a specific problem, then you're gonna be the solution, and then you're pretty much gonna have an offer that's a no brainer. So free trial or maybe some kind of call to action, book a call, free audit, stuff like that. And then you give them the free strategy call. So the strategy call, you're pretty much gonna show them all that pain they have. Hey. You're literally dialing all day long. You're calling all these leads or maybe no one's picking up the phone with these leads. Or you find out what their pain is, you use that pain, and you sell them the outcome, and your step two is the solution. Your solution is from pain to outcome like we already discussed. You can also use Claude to actually build this out, and I'll actually build out an entire agency right now in front of you so you'll see how quick you can do it. You can do this in ten minutes. And before I show you the entire go high level setup, let's actually create the branding. So I did create a name here already, but I'm gonna show you exactly how to do it from scratch. Literally, just go to Claude. Gonna create a new chat, and I'm pretty much just gonna ask it to create a name for me. So I do have this AI agency starter kit, and it has all the prompts and resources that you need. So you can just take a screenshot of this, and these are skills, but I'm just gonna copy and paste this as a prompt right now. So we'll go to Claude, paste this in. There's a few things that we have to edit. So here is my industry. So we're gonna say the industry is slash
wrap shops. Type of client, it's pretty much local service. Feeling I want to convey is modern SaaS or software software style. That's the look I wanna go for. We're gonna leave this. These are the rules, blah blah blah, brand identity. So you can fill all this out. I'm not gonna do that right now because this is gonna take a while. I'm just pretty much gonna send this in, and it's gonna create resources for us. Here are 25 agency ideas. So Apex Flow, I already like that. Coverlift, it's okay. Prime scale, not bad. Velo marketing, not bad. Drive scale, it's okay. Slate marketing. So what I'm gonna do is I'm gonna take Apex Flow. I kinda like Apex Flow, and we'll do Apex Flow AI. So for Apex Flow AI, I'm gonna say make me branding
for this, the logo style and color scheme. Give me a prompt for Gemini to generate the logo. That's gonna pretty much create our brand kit, which is gonna be really useful. Right? It puts all the hex colors, all the stuff. And if you look in the mirror, we have primary, secondary, and then a neutral color. And that's exactly what it does right here. This is the primary, secondary, and the neutral color. And it has all this stuff right here. So for the prompt right here, has everything. I'm gonna copy this. I'm gonna go to Gemini, and I'm gonna create a new chat. I'm gonna paste this in. I highly recommend you use Gemini or Higgs field, which is kind of expensive. So you can start with Gemini or ChadGPT.
Click create image and send this. And now it's gonna start making our logo. And while it makes our logo, let's talk about pretty much the website. So for the website, I highly recommend you use go high level. Um, this is what I used to track all my leads in my agency, the calls we have booked and all this stuff. Um, and you're also gonna use this for your clients. Right here, for example, is a client pipeline where we have a lead tracker, bookings, reoccurring, stuff like that. And we have all these potential clients. So gave quote, gave quote, all this stuff. We have all the follow ups and systems set up for them. It has follow ups, all that great stuff. So I'm not gonna get into that right now, but boom. It generated us a logo just like this. It's already done. So we have a logo. We have everything we need. So if we go to
our mirror board right here, I'm just gonna take this, put it to the side just so we have it. We have our colors. We have our name. Now let's make the actual website. So to actually create your agency website, you can do this in Lovable. You can do this in Claude, but I highly recommend to do this in your GoHighLevel account, um, because, like I said, you're gonna use this for your clients, so you might as well use it for yourself. You're see right here, AI Studio. Click on AI Studio. It's gonna load, and then it's just gonna be exactly like Lovable. So to actually create the website, what I'm gonna do is I'm going to go to Gemini. I'm gonna say create this logo with a white background to white background and black text and zoomed in. So I'm gonna let that load. Meanwhile, I'm gonna go to Claude, and I'm gonna say, make me a prompt to create a one page website for this agency. And then I'm gonna go to Claude. I'm gonna take a screenshot of this. I'm gonna throw that in. I'm gonna say structure it like the picture provided.
And now it's gonna pretty much build me out a prompt. Boom. Gemini has finished. Looks beautiful. I'm gonna download this. I'm gonna go back into GoHighLevel. I'm gonna upload the actual image, and then I'm gonna go back into Cloud, and I'm gonna wait for it to give me the prompt. So I'm just gonna copy this prompt. It has all the colors, all that stuff if you use
actual resource that I provided. I'm gonna let this load really quickly so I can copy it all, but it structures everything out for you, which is amazing. Like, you used to have to pay a developer, do all the stuff. It would take forever. Now I'm just gonna paste this in. I'm gonna click enter, and it's gonna load and do its thing. So you have to give this a few minutes, and it's gonna make a beautiful AI website that you don't have to do it all. And the best part is that it's not a credit based system. It's completely free. With Lovable, you have to pay. This is included with GoHighLevel,
which is the best part. You don't have to pay separate for this. It's included GoHighLevel in the $97 a month plan. If you do want to use GoHighLevel, you can click my link down below and get a free trial. But I'm gonna let this load, and pretty much our website is done. Now for inside of the GoHighLevel setup, if you decide to GoHighLevel, you wanna kinda set it up a little bit differently. So you wanna have the calendar. Right? In the calendar, you set your availability. That's it. Super simple. Um, you'll have a booking link, which you can also do with GoHighLevel. You can create your own calendar and booking times. Now for the actual pipeline of GoHighLevel, while the website builds, you're you're pretty much gonna have a cold prospect. Right? You're gonna call them or you're gonna send them DM, whatever outreach you do. They reply, and then you book them into your calendar. Right? And now you're gonna have a trial that you're gonna offer them on the call. After seven or fourteen days, you're gonna sign them on the retainer. During the trial, you're gonna run their ads, set up their CRM, which, again, I will fully show you how to do. And then you wait until they turn. And when they turn, which means they stop working with you, you can offer them to buy out the system for, $5.10 k, or they can just part ways with you and you keep all your stuff. The best part with GoHighLevel, once you build a system once or a snapshot once, your GoHighLevel account, just like this one I showed you, for example, you can just download this and reapply it to every single account that you make. Now for actual taking payments, you can easily set this up with GoHighLevel. Just set up a Stripe account, and you can link it to GHL. Now for email SMS, this is super, super important. People do, like, genuinely underestimate this so much. You need to have a call booked funnel. So whenever they book a call, you'll send them a text or you'll send them an email, which confirms the time. It sets the expectations. So make sure you're in a quiet environment. You have your computer. You're ready to speak. You know, you're not driving.
You're not eating all that stuff. And you build anticipation by providing them free resources. So the same way I'm providing you the Notion doc with all the information, you pretty much will provide them a bunch of resources, show them examples of Facebook ads, a calculator which you can build with AI that shows how much money you can make, and that's pretty much it. So the website is still loading. It's almost done. And I do have the Instagram profile. Once you actually have a few clients, can start building out. And I'll get into this in just a second. Instead, let's actually talk about outreach. Right? How are you gonna get client? Now to get a client, there's three main things. There's volume. There's consistency. There's personalization. Right? Consistency is the most important factor. The people that succeed the best, especially the people in my personal program, right, are people who are consistent, who can day after day continue calling, continue dialing, continue DMing, and keep doing it. Even if the volume is low, someone can come in, do a 100 calls a day, even, you know, let's say, 500 calls a day. Do it for two days. You made a thousand calls. Great. Or even if you're doing a 100 calls a day, which is a lot, and you do that for a week, or you let's say you do that for ten days, you burn yourself out, you do a thousand. Great. But someone who's consistent, someone who does 30 calls for thirty days, right, you're only gonna make 900 calls, but you do this month after month after month. You do this for three months straight. You pretty much have,
what? 2,700
calls. So if we do the math here, a thousand, right, times let's say you book in 20% of your calls. Right? That's 200 calls booked, which realistically it's less. Let's say 1%. Let's say you book in let's say it's 0.5%.
Right? You book in 50 calls. Same with the 2,700
times 0.5.
You book in what? Fifty hundred.
So it's a 135 calls. Now the person who books in a 135 calls is always gonna win. Now this person is probably gonna give up. Right? Even though they did a bunch of calls, they're gonna give up. And this person will always come out on top. And the thing is you're gonna get better and better and better. The person who dials, you know, a bunch of times in one day, they're not gonna get good. They're gonna get a bunch of reps in for two days. It's like if you go to the gym and you just spam workout for two days or for a week, you're not gonna gain any muscle. You're just gonna be sore. But someone who works out slowly, gains a little muscle, continues working out, gains a little more more muscle, gains a little bit more muscle. After three months, that person is gonna be bigger and not sore anymore. There's also personalization,
which is just pretty much how personable you are on the call, which just it comes with time and it comes with reps. So as long as you stay consistent, this will naturally go up, uh, and you'll become more liked. You'll be easier to talk to on the phone. And I highly recommend you start with cold calling. Right? For outreach, you can do cold call, cold DM, uh, cold SMS, so many different outreach methods. I highly recommend cold calling because when it actually comes to sales, you'll have experience on how to talk on the phone, and and you'll be able to talk to people much better. Because a lot of times there's a gap right here. Right? Let's say you can do a bunch of outreach through SMS and you do, like, 10 k outreach somehow. You're gonna have a big gap in your sales skills. You're not gonna know how to talk to people. Compared if you call, you're gonna slowly
progress and move towards sales where you actually have good sales skills. So I highly highly recommend you cold call. By the way, the website is done. Beautiful. Apex AI. Boom. We have our logo. We get and wrap jobs, more booked jobs on autopilot. Start your seven day free trial. See how it works. If you scroll down, it shows the entire process. That's beautiful, actually. It shows exactly what you get. And, obviously, you can adjust this, alter this. It has reviews. And we I did this in what? Five minutes. Right? I made an agency website, and it looks great on mobile as well. It shows everything. This actually needs to be fixed. But if you spend a little bit more time on this, you spend, you know, an hour or two. Perfect. This is a beautiful website. And then you can have the book a call link pretty much linked to your go high level account, your calendar right here. Just set that up, and that's linked to your Google Meet, and it's fully automated. Now the last thing you'll need to do is actually make a list. Right? Who do we cold call? Who do we cold DM? Who do we cold text? That is the beauty of AI. You can go to Claude. We go to our Notion list right here, and we go to lead sourcing. Very simple prompt. You could just literally copy this. Then we go to Claude. We create a new message, and then I type in give me a list of slash
rap slash car styling
shops or car auto styling shops. That's what they're called. Businesses in Miami, Florida, because that's where I'm at right now, with their name, phone number, and website.
Right? They give me a list of 100. It's gonna do that right now. It's gonna scrape the Internet. Hey. This is amazing. Now while it does that, there's another way. Uh, you can pretty much look up lead scraper
Yelp, and you can get Yee Scraper right here. Um, I already have this extension. I'm gonna enable it so you can see what it looks like. Um, so we're gonna go to Yelp, and then you click on Yelp, and then you go to pretty much car detailing or car So we're gonna look up installer.
Right? In Miami, we're just gonna let this load. And then right here, you're gonna see this tab with the extension, and then you click start auto extract. It's gonna start extracting results. You can leave this running for a day, two days, an hour, two hours, however long you want. You have to give it a little bit of time, and this is gonna start exporting results. And then once it has, like, a hundred, two hundred, 300, you click, uh, export results, and then it's gonna give you this giant list and you can just download. Now there's 200 in the free plan. The thing is what you can do is you can literally just copy and paste the whole thing, put it into Claude and just say, hey, format this for me or take a screenshot and do the exact same thing. So you don't actually have to pay for this. And Claude already instantly generated me 50, and I can tell it, hey. Keep going. Right? Keep going. And it's gonna keep going. And what I highly recommend you do is pretty much make a little bit of a lead tracker. So if we go to Google Drive, I should have a lead tracker. Again, if you don't have GoHighLevel, this is what you would do. The last thing I would do do is literally take all these leads and go to go high level, go to opportunities, and create all these opportunities. So I would set up a pipeline. So leads, click add opportunity, then you would pretty much put in their information. And if you wanna do this only if they pick up phones better because you don't have to spend so much time doing this, you'll have a giant list of leads to call, and then you call them, and then you put them into loss slash nurture, or you put them into callback or unqualified or booked. And depending on which section they're in, you can have an automation set up right here. And this automation will pretty much text them or dial them or email them depending exactly what they do. So right now, if I have someone coming in through ads, they're gonna get a text strip, so a bunch of texts, um, and then I'm gonna send them value. Same with spam. I just remove them from the list. But if I have someone, for example, come in from the form, they opt in, they're gonna get SMS, and they're gonna get an email. So this is exactly how you can set it up. Um, as you could see, it made another list of making a 100 right now. You could just tell it keep going, keep going, keep going. You see we have a bunch of numbers. So it's really simple to actually get leads nowadays. Now I highly recommend you use Yelp. You can use other platforms like Angie's List, but Yelp is the best one. You can also get Google scrapers, but Claude pretty much does that for you. Now if you don't wanna pay for go high level, just make a Google Sheet, make a Notion document, and just track every single person like this, and it shows everything you could just stage. So call book, what niche they're in, what email or your name is, whatever phone number, all this stuff, and just continue wave dialing them. And eventually and they might get mad at you after a few times, but eventually, they'll book a call as you get better on sales. And I highly recommend you do three hours, three hours of cold calling every single day. Now this might sound like a lot, but the thing is we're starting a business. We're not building a side hustle. Right? You can try drop shipping. You can try ecom. You can try Amazon FBA. You can try all these different business models. But the thing is they're all side hustle. You have to put in money to invest in them, and they also just take a lot of time, and they're really high risk, and they can be high reward, but most of the time it goes up and then it goes back down. With ecom, you can hit on a product and it's gonna go up and then eventually our product will die because someone else will use it and it'll go down. Same thing with day trading. You can get a crazy trade and go up. Next day, you can lose literally all of your money and go down to below where you even started. This is a business, and businesses work a little bit different than side hustles. They take time, a lot of time, and I'm gonna build this little graph for you so you understand. It's an exponential graph. So it's gonna start off really,
really, really slow, and then it curves up and goes insane. Right? So if we look up exponential exponential graph, this is what it looks like. Right? So you start off really, really slow. As you get one client, you can now use them as a testimonial. So it's gonna be easier to close the next client. Once you have the next client, it's gonna be easier to close the other client. Then your clients will give you referrals. Then your clients will stay with you. So now you can spend money on YouTube, on Instagram, on ads, all this stuff, and your growth is gonna go up and up and up and up. Eventually, get to a point where your growth is literally going insane. Obviously, there's a cap. I would say 30 to 50 k per month is where it's really hard to scale past, but most people are happy with $30.50 k a month. The way you scale past $30.50 k a month is just by running an insane amount of ads and becoming an industry leader and working with really, really established companies where you can charge them, like, 10 k a month. Right? The people that run Walmart at, they probably get paid hundreds of thousands of dollars per month if they don't have their own team. But if you're working with small local service based businesses, I would say the cap okay. Would say the cap is, like, around a 100 k. Regardless, you need to dial for, like, three hour every single day until you land your first client, and then you need to do it again and again and again. And this is tough. I'm not gonna lie. This is tough. And if you're not able to do this, let's say one hour per day. If you're not able to do one hour per day, this this business model is not for you. It's for people who can put in the time and know they're building something great and that it takes time, and eventually, it's gonna pay off. Right? It's very slow growth and then very high growth unlike other business models, which are can be very high growth very fast, and then usually are very fast downwards growth as well. So I do have this little cold calling script you can use, but this will come naturally with you. Obviously, in my program, I have my own scripts. By the way, if you are interested in learning, click the link down below. I also do run master classes, so you can click the link down below if you are interested just learning about this business model even more. But pretty much cold calling script right here. Hey. Is this blank name? Um, usually, you can scrape their name, uh, by checking the LLC database. So if you go to LLC database Florida,
and then pull this up, this is an extra step. So your choice if you wanna do this. You don't have to do this because this does take a lot of time if you have a lot of leads because your your your pickup rate is probably gonna be 50%. Half the people pick up. So if you dial 300 leads, a 150 pickup, you probably book in five. Right? But let's see right here,
three zero five customs. Right? Let's look them up in the LLC search. So if we look up
name, and then we type in three zero five customs, we'll see three zero five customs right here, active LLC. So it's one of these. And then it shows their names. So the name is
a roadshow. I don't or Lewis. The name is Lewis. Miami. So this is the exact business. So you can call, and it's usually like a pattern interrupt when you say, hey, Lewis. You know? And then they go, did we speak before? Do I know who you are? Like, hey, Lewis. I'm calling back. Blah blah blah. All this stuff. And it's gonna catch them off guard. They're gonna go, what's happening? Say, I don't actually don't recommend this. My editor wrote this, so I don't think you should say your name. It's a waste of time. Just get straight into don't even say I found a marketing. This is all wrong. Right? So I do have a script. I'm gonna pull up the script. So this is a script that I actually right here. Hey. Am I speaking to the owner of business name? Or you say, hey. This is you know, is this Lewis? Oh, hi. Like, how do you know? Did they say no? Say the owner available. Right? You try to go through the gatekeeper.
But usually, there's a gatekeeper, you're not gonna talk to the owner. But if you do connect to the owner, perfect. I highly recommend you give them the pitch straight up. Right? Don't waste your time. Don't waste your time. You wanna get to the next phone call as soon as possible. So you say something like, hey. This is a cold call. If you're not interested, no problem. But can you give me twenty three seconds? I'll explain exactly how we can help businesses like yours get more paying customers. And if you decide, you know, it's not worth the conversation, whatever, or if you decide you wanna talk to me more, then we can talk you can talk to me more. Does that sound good? Yes. So now you have permission, you can move forward. If they say no, you know, you can do some objection handling. I'm not gonna go over that right now. But if they say yes, you pitch to them, you pitch them website, you pitch them CRM, you pitch them ads, whatever it is. But your main goal here is not to sell to them because you're never gonna sell from a cold call. All those people will think you're some Indian scammer. How you actually close is by getting them to book a second call. And the second call is a Google Meet where you're actually gonna have a presentation and you're gonna pitch them. The best part is you can make this presentation with gamma.ai. It's super simple. It takes five minutes. I can actually show you a presentation on one of my students. So I don't wanna fully leak this because it's one of my students, but it shows, like, this is the go high level automations that we set up. These are ads that we create. This is their CRM system that we build with all the leads. And it pretty much initially talks about their pain and then what they're gonna gain and what we're gonna help them. A lot of times, highly recommend on the actual sales call, which we're gonna get to that just a second. But usually, you wanna do a discovery call where you just get to know the person. And how you get to know the person is how you're gonna figure out their pains. Like, why didn't you try running ads before? Why didn't you have a website yet? Why don't you have a CRM system? And they say stuff like, oh, I don't have time to set all this up. I don't have the money, which kind of sucks if they say that. Or I don't you know, I worked with another agency in the past. It sucked. And you're gonna know when you sell to them, hey. Well, we're not like this other agents. This is what we can do instead. Right? So you can press on that, find out that pain, and press on it later. But let's talk about the actual cold pitch. So if you get objections, we already have someone doing our marketing. We're not in ads. Send me an email. You kinda wanna take their objection and reflect it back on them. So we're not interested on ads. Be like, I totally understand. A lot of our clients actually said that in the beginning that they're not interested, but how about we go over a ten minute call? And if you hate me afterwards and you never wanna hear from me again, no problem. Right? So it's kinda like a very low risk thing that they can do. Right? It's gonna take ten minutes, and you're gonna flip that objection and turn into a positive. Send me an email. Oh, perfect. I'll send you an email. Could I just get your name and email so I can put you into the system right here so I can book a call? After you book a call, it's gonna send you a bunch of resources and explain what it's gonna say, or it's gonna explain what we're gonna talk about. But it's actually only a five, ten minute call. So just give me your email. Let me book you it. Right? Maybe that one wasn't the best objection. But so pretty much, if they give you an objection, you always wanna turn it back on them. They say we already have somebody doing our marketing. You can say that's perfect. How about we have a five, ten minute call? We'll do an audit. I'll check out if there's room for improvement, how your current ads are doing. Because a lot of the times, they actually don't know how their ads are doing. The clients are usually older, 30 to 40 years old. They have no idea how to read the analytics, and there might be room for improvement. They might be running ads with no follow ups, just straight lead forms and no website, you know, and that wouldn't cause the ads to do worse. So there is always a room for improvement. There's always room to flip the objection back on them. For example, they say we're not interested, could say that's perfectly fine. What is currently working best for you? You know, how are you acquiring new customers? What are you using? Google Ads. This this that. Like, let's get on a five, ten minute meeting. No risk at all. And if you never wanna hear from me again, you can block me right after. Just do it. You know? Low risk for them and high reward. I also recommend to do some sort of DM or cold outreach. Again, cold calling is absolutely the best because you get to improve on your sales skills, but Instagram DM and cold outreach is also really, really good. The very first thing you need to do is pretty much set up your algorithm to actually push you more content for your niche. All you would do is go to Yelp and Google, go to those people's Instagram page, follow them, comment on their post, save their post, like, comment, and then you'd go on their Instagram page, you'd follow them, you'd comment on their post, you'd save them. You'd like it. Pretty much engage with the content, and Instagram is gonna see, oh, like, I wanna see more of that content. So now your explore page and your realtor page are literally just gonna be people in your niche that you can hit up. And that's the best part is that with this business model, you don't have to be in the same city. You don't have be in the same location. You don't even have to be in the same country. You can do this from anywhere. You can be in New York and the business is based out of California, still sign the client and still bring them great results. Now what you can also do is pretty much do things like location based searching or hashtag based searching. If somebody's putting hashtag in
their comments, it's probably because it's a shop.
So you can click on it and get more potential prospects just like that. And once you actually find these prospects, you wanna check out their profile. Right? Do they have website? Are they posting often? Do they have low engagement? Are they running ads? These are all pain points and opportunities for you to slide into their DMs and pretty much pitch your services or pitch a call. Now I highly recommend that you don't just pitch whatever. Right? You shouldn't just copy and paste the DM because Instagram will see that and they're gonna ban your account. Not ban your account, but shadow ban. So all your messages will go to spam. And also your personalization level is gonna be too low and they just won't respond because they probably already get DMs just like that all the time. What you should do instead is pretty much send voice notes or short videos. If you've ever seen on Instagram pretty much to hear a voice note, you need to actually play it. Right? You won't see the transcription. You need to play it. And same with the video. You need to click on the video to see what they sent. And businesses don't usually get sent videos or voice recordings. So most of the time, they're gonna open it just to see what it is, and that is your opportunity to pitch. Now here's the outreach script that you can use, and I actually recommend this one. This one's specifically for cold calling. Now this isn't a cold call video, so I'm gonna make another one of those later. But pretty much, you usually can look up their name in the
LLC search. So if you look up LLC search database Florida, pull this up. And if you find the specific name of the business, which we have it pulled up in Claude, for example, three zero five actually, it's a three zero five customs. And then you click search by name, and then you put in the entity name. You're usually gonna see their business. So right here active, I would click on it, and the owner's name is Lewis. Perfect. So you would call them and you say, hey, Lewis. You know? Am I speaking to Lewis? And then it'll catch them off guard. Oh, how do you know who I am? How do you know my name? And they'll think they already know you. Right? If it is the owner, you usually wanna pitch. So you say, perfect. I'll be completely straight up with you. This is a cold call. If you're interested, no worries at all. But if you can give me twenty three seconds of your time, I'll explain exactly how we help businesses just like yours, get more paying customers, and then you can decide if you wanna have another conversation with. So, again, very low risk, very high reward. You can pause this video, write this down, take a screenshot, whatever you need, but this is pretty much the script. Now, obviously, if you're sending a video, it's gonna be a little bit different. You can have a question at the end. So, like, how does this sound? Let's get on a call. How does that sound? You should be very, very specific in what you're offering. So CRM, ads, website, whatever it is, and it should be short under sixty seconds because most of the time, they're gonna watch the entire thing. So give your value within the first thirty seconds, and then after the first thirty seconds, try to give testimonials, try to build trust, stuff like that. Now let me show you the actual volume targets that you should reach. With a new account, right, you're gonna get banned if you do a lot of generic outreach. So if you do personalized outreach, I said, 30 to 50 DMs is great. And if you have a warmed up account, so one to three months old, or an established account even over three months old, 50 to 80 is honestly the limit. I would never go over a 100 because Instagram is just gonna shadow ban you and it's not worth that risk because now all your messages will go to spam. Right? And that's gonna cause for your messages to convert worse, and it's gonna hurt you in the long run by doing too much outreach. That's why I highly recommend cold calling. Now there's also twelve day follow-up sequence, so you wanna make sure to follow-up with every single one of the leads. Day one, you send the voice note or the message. Day two, you'll pretty much just say, hey, like a little bump. Now you give them a few days. You bump the message again. Maybe you send them another video, another voice message, and they'll see it in their requested tab. Then day nine, you can try to call them, email them, and say, hey, you know, I messaged you a few days ago. Don't know if you saw blah blah blah. Like, that'll be your hook. And then day 12, you pretty much send them a little bit more free value so you can give them a free audit. You can use the power of FOMO. Right? Fear of missing out to say, hey, you know, there's this specific competitor in your area already running ads and you're still doing it. And if they don't get her you don't get a response, don't worry. What you do is you'll actually go to go high level. In your agency account, what you can do is actually have specific follow ups. So each one of these follow ups is gonna have specific messages. So this is actually the wrong account right here. So right here, this is to right here at so right here, booked call. This is where people booked call. This is where they opt in, where I get a lead. Then depending where they're at, I'll nurture them, which means I'm gonna send them text. I'm gonna send them email. So let's say, for example, they did not respond. What you're gonna do is move them to a section called lost slash nurture. And then what you can do is set up automations where if they're in the lost slash nurture section, um, you can pretty much create an you can use using AI or just type in if they are in x section, they will get text over the next sixty days trying to reactivate the customer. Right? So this is revisiting thirty to sixty days. It can automatically shoot them a text. Now if they do respond and they do book a call, that's awesome. You should 100% use GoHighLevel as a supplementary channel, pretty much make your leads more warm. So right here, again, I have automations. It's the same automations I use for the actual businesses that I work with. But right here, if they're in specific sections, they're gonna get a bunch of messages. So for example, follow-up messages right here. You see they'll get, like, text, and if they don't respond, they'll get an email. If they don't respond, then they're gonna get a voice mail. You can even send voice mail with this. Right? But with the specific automation, when you book someone in, you can keep it simple. Right? Message one, message one, message two, message three within seven days of the call. You can also send them additional email resources. Right? You can email them calculators.
You can email them a breakdown. You can send them an entire personalized or non personalized video going over your entire offer, what to expect, all that stuff. So your prospect stays warm, and they actually know what to expect when they show up to the meeting. Now you can literally do this all with Claude, by the way. Right? You don't have to write these messages yourself. You can say something like, hey. My name is Dan. You know, I'm really glad to meet you. Here's your booking link, blah blah blah. Here's your confirmation time, whatever it is. But you should definitely have confirmations whenever you book somebody or even when you don't book somebody. Now I highly recommend you do outreach research on your client. They'll just put their information and use the prospect research MD right here. I have it. Let me, uh, give it to you guys. So it's a super, super in-depth prompt. You can literally put in the information, put this as well. Pretty much gonna tell you everything you need to know about the customer so you're actually able to properly make these messages, these follow ups, and all this stuff. Now, again, if you wanna use GoHighLevel, you can use my extended trial link, and you'll get a few extra benefits from it. So check it out down below. And like I said earlier, if you do wanna work with me, click the link down below, and we are having a mastermind really, really soon. So I highly recommend you sign up for that. It's gonna be amazing, and you're and you're gonna learn even more in-depth than just this video. This video is already, like, an hour and a half long. So let's continue. The actual sales part. Right? You booked your first client. Congratulations. Let's talk about sales. Sales is a little bit Right? Sales is something that comes with time, but I can give you a lot of advice so you can actually be prepared. Very first thing you wanna do before your sales call is do a little bit of research on your customers. So check out their Instagram, check out their website, check out the ad library, or it's a free resource. Anyone can do that. And just put in their Instagram, Instagram. See if they're running ads. Look at some competitors in their local area. See if they're running ads. Right? And this is gonna give you a lot of leverage when you're actually ready to present. So putting all that information into Claude, and, again, you can use the prospect mini audit prompt, and it's gonna help you pretty much create a presentation for your customer. I also highly recommend you use Gamma because Gamma will build the entire thing for you. Here's an example of one of my students presentation. It shows some of the go high level automations right here. It shows some of those testimonials. It shows the pain points. It shows some examples of ads, video ads, Facebook ad results, all this stuff, booked out calendars. So I highly recommend you make a presentation, and this was made fully with AI using Gamma. You can also make a mirror board if you wanna walk the client through kinda how this video is. It is more, I guess, immersive, but you wanna make sure you have a good sales presentation. And this is exactly how you wanna structure it. So the very first thing you wanna do is figure out their current situation. I call this the discovery part of the call. This should last around fifteen minutes, and you just talk to them like a normal person. Right? You're not trying to sell to them. You're just trying to get to know them why they haven't ran ads, why they have no CRM, why they have no website, and figure out exactly where they're at with their business. And this is gonna give you hints later on when you're actually selling to them. So for example, if they say, hey. I did try to build a website. I worked with this marketing agency, but they were charging, you know, $2,000, $3,000 for just the website. Or I did try to run ads and it didn't do well. Now you have specific pain points that you can actually sell to them later on. Number two is pretty much showing them the exact problem they're having. So you're missing out on leads. You're wasting time. You have a leaky funnel where leads are coming through and a lot of leads are not coming out where you can take some of these leads and actually convert them. So let's say if you have a 100 people going through your funnel, only one comes out. But you have 99 other people in here that might buy in a week, that might buy in a month, that might buy, you know, three days later if you just follow-up with them. And this will get you more sales. This will get you five, ten more sales, and make your funnel perfect for ads, number one. And number two, even for organic traffic, it's gonna make you more money because you have an actual system. Right? Show them the problem, and then show them the cost of inaction. So if they did fix this funnel, they could potentially make an additional 10 k. Right? They could sign five more customers or clients, whatever it is, let's say, for for 2 k. Right? They could make an additional 10 k a month if they fix their funnel. Working with you is only 2 k a month. So if they decide to pay you 2 k and you save them that 10 k, they pretty much the cost of an action is pretty much $8,000.
That's how much their business could be losing by not working with you. And at the end, you are the solution. Right? You are the key to whatever their problems are. And that's why we do the discovery section to figure out all the problems. Right? So, hey, you did work with another marketing agency and they did not fix your funnel properly, or they did not build a good website, or they're overcharging, or they did this, this, this, this. Right? You wanna press on those pain points that they were having before so you can actually use them right now to sell back to them. Pretty much your main goal is to literally tell them, hey. You have a problem. You need to show them that they have a problem, and you have the solution right here. Do you just need to bridge them together and you are that bridge, and that is why they are paying you. And you can actually make this pain harder by having the discovery call by understanding
what other pain points they're having along the way or what happened in the past and how you can bridge everything together and bring them to this specific location where they're not gonna have that pain anymore. And then after that, you can have social proof, obviously. And at the end, you just have a price. I highly recommend just have a price, like, let's say, 1 k a month. Or let's say you have 2 k upfront and then 1 k a month retainer, and then you just shut up. Hey. This is the price. And then you're gonna get a real truthful answer most of the time. They either say, yes. Let's do it. Awesome. You book them in. Or they say, hey. It's too expensive. And you tell them, okay. You know, we'll do half upfront right now, half in thirty days. So one k right now, and then one k in thirty days. Right? And if they're still unhappy,
you could actually use a couple strategies. So you can ask them, well, if price aside, you can tell them, hey, price aside, how useful do you think this would be for your business? Oh, if they say, I think it'd be super useful. This is perfect. You can you understand that they actually want this. It's just a price issue. So how do you fix the price issue? Well, you pretty much tell them, well, look, you want it yourself. You You set it yourself. Price aside, this would be perfect. So if I'm charging 2 k right now, but I'm gonna make you 10 k, wouldn't it be worth it? Right? Wouldn't the cost of an action of 8 k be a bigger problem for you than paying me 2 k? Right? So you kinda have to learn how to deal with these objections over time, but here's some questions that help me. So what's your biggest challenge right now? You can actually use that pain point and sell back to them. So I actually had a sales call with somebody else earlier where I was being pitched to, and the person asked me, well, what's your goal with this thing that you want? And I said, well, my goal is to make as much amount of money as fast as possible. And then at the end of the pitch, he said, well, look, Dan. You said you wanna make as much money as fast as possible, and that is exactly what I can do for you. So he turned my pain, my want, my need back onto me and positioned himself as the solution. So you always want to be the solution. Right? Or another one. This one is more about the cost of the cost of inaction. Right? What happens if your business doesn't fix this in ninety days? Where would your business be? Right? If you're losing 8 k a month by not doing this for three months, that would be a loss of $24,000.
And you would only pay me $2,000
right now to potentially make this money back. Now this is some objection handling, but again, this will just come with time. You're gonna get better and better at it. If none of it works if none of it works, just do a free trial. A fourteen day risk free free trial. So pretty much almost every client is gonna say yes. Like, let's do it. It's only fourteen days. Why not? And what do you lose? You either sign a client for 2 k a month after this or you lose fourteen days, doesn't which matter because you still get to learn ads. You still get to run ads. You still get to build out a CRM, which once you build out one time, you have that snapshot forever, and you can give it to other clients. You still get experience. Because you're starting out, this is super, super useful. It's a win win scenario. And you can say something like, look. I don't want you to take my word for it. I wanna prove it to you first. I'm gonna run your ads for fourteen days completely free. I'll build out your CRM. I'll do this. I'll build you a website. Whatever your offer is. Another key point is that you could just start with the website. So the website for $300 and then later on sell ads plus CRM for 1,500. Right? For $1,500,
um, or for $2,000
or for $1,000,
whatever. But this is like your gateway entrance offer because the website is low ticket. And what you can do is charge them $300
and then, like, a $100 a month. If you do that, it's gonna pay for your go high level, and you'll have a little bit of money. Because go high level is a $100 a month or $97 a month. You they're pretty much gonna pay for your go high level, and then you're gonna upsell it to them. Right? So it costs you 100, and you can have three accounts, or you can pay 300 for unlimited accounts. So if you just get three people on this deal, your GoHighLevel is fully paid for, which pays for your personal agency website and for all future clients. GoHighLevel is pretty much free for you. You're upselling it. Right? And then later on, they're already in your ecosystem. Once you get more testimonials, you can sell them the ads plus CRM and show them, hey. Look. I installed the same you're already working with me. You're happy. I already installed a similar system to a client just like you, and we made them a bunch of money. Like, let's do it. It's only a thousand dollars. It's gonna be much, much easier to sell to them then. Now whichever option you pick, they're pretty much always gonna say yes. If you can't close them for money, it's very low risk for them to do it for a fourteen day free trial. So they usually always say yes to that. Now, obviously, the client's gonna be worse, less committed because they haven't paid you anything, but so you wanna get commitment in other ways. So it's either money, and if it's not money, you wanna get a contract. Right? You wanna get access to their Facebook ads manager. You wanna get a card on file. You can just set that up on Stripe, set up a fourteen day free trial, and after the fourteen days, it charges them 1 k. And you could tell them, hey. If you wanna cancel before we can cancel. Or you wanna do the onboarding call, and you always wanna do the onboarding call within twenty four hours. Because after you onboard a client or after you sign a client, a lot of the times, what's more important than results or almost just as important as results is actually how happy the client is. Right? The client is happy. If the client thinks they're getting value, they are not gonna churn. A big aspect of the agency space isn't signing clients. It's keeping clients. And how you keep clients is by keeping them happy. And there's two aspects to that. Money and just being there to communicate with them. I have so many times fired a person or fired a team because they aren't able to respond fast enough. They're unable to be there when I need them. And this is a hack in the agency space. If you onboard within twenty four hours, there's a way, way, way lower chance of them churning after the free trial. So as soon as you close them, you book a call in less than twenty four hours. So if you book them at 4PM, you pretty much book them for 4PM the next day to get on a call to get everything everything sorted. And on this call, you're gonna explain exactly what you're gonna do for them, and then you're gonna get all the resources. You're gonna make a Google Drive with all the documents, with their logo, with the the contracts, with their Facebook ads account. Right? Whatever you need, you do that on the onboarding call ASAP. And if you want some other objection handling stuff right here, you can, like, pretty much check it out. You can take some screenshots. These are specific objections that are very common, and here are the answers you can say. Now you also wanna record every single call using Fathom. Fathom is paid, but you there's a free version. You don't have to pay for it. I highly recommend you use Fathom because what Fathom does, it records the videos, right, of you selling, and it also records the entire transcript. Then what you could do is use my prompt right here. You can literally copy this and throw that in with the transcript of the actual sales call, and you can train AI to tell you what you need to do, where you lost a client. I do this after every single sales call that I don't close. Where did I go wrong? Where could I push harder? Where could I've I pushed too much. You know, what did I do wrong? What did I do right? And what this gonna do is it's gonna teach you. It's gonna teach you how to be better at closing and so you can improve faster because you're gonna have advice instantly. You know, I can't help everyone. I can't mentor everyone, obviously. So if you don't wanna work with me, work with yourself. Help yourself by actually studying your data and getting better at it. So you can build this little dashboard for yourself for all your closing calls. Right? Eventually, you're gonna have some data. Okay. This is where you started. You had these sales calls, and slowly, you're getting better. Your close rate is getting higher. Maybe it's getting worse. Maybe you did this thing and you didn't close them, and you'll start to see patterns. You'll start to see how much you're improving with the specific reviews from Claude. Right? With no reviews with Claude, you were doing this much. Now Claude reviews your stuff. You got better. Now this is your close rate. This is your multiplier. So you always wanna track all this data because data is the most important thing in any business, specifically an agency business. Because the more data you have, the more technical and smart decisions you can make. But congratulations.
You just signed your first client and you got paid for the first time ever. So let's actually talk about delivery. How are you gonna deliver? Well, the main service that I highly recommend everyone sells is Facebook ads, a CRM system right here in GoHighLevel, which is actually easier than you think, and also a website right here, a website build out, which you can do and GoHighLevel. If you don't wanna do it in Claude or Lovable, you can do it in GoHighLevel. You can also do it in Claude or Lovable. Either one works, but Go High Level is the best in my opinion because, one, it's unlimited free credits. Two, you're already using it for your own agency website. By the way, like I said, if you want the longer extended free trial, use my link. But for the meta ads, it's actually pretty simple. The very first thing you need to do is get access to their Facebook account, and what they need to do is create a Facebook
page. Now most people already have this. So under this Facebook page, they have an automatic business portfolio. They a lot of people don't really know about it, but there's a business portfolio. Under the business portfolio, you get added as a staff member, and then you can create the ads manager. And that's where you're actually gonna create all the ads. Next thing you wanna do is install the Metapixel. And if you already have built their website on GoHighLevel,
what you can do is go to sites or you can go if you're using the AI builder, you can just tell AI to add it. But what you do is you go to websites, you click on a website, you click on settings, and then Meta is gonna give you a pixel tracking code. It they literally give you the entire thing, you just copy it, you paste it right here, and you also paste it right here. And if you're in the AI studio, just say, hey. Add this code to the header in the body of the website, and then paste in the code. There's no technical stuff needed. Right? Number three is you actually build the lead generation campaign. So this isn't a full Facebook ads video. I'm gonna make one of those really, really soon. This is really a breakdown of the services. So you're gonna make a lead generation campaign, which is really simple to do. You just select the lead generation and you pretty much upload the ads. And then you're gonna have three to four ads per offer. So I highly recommend you try out three offers at first. So let's say $50 off the service, whatever it is. Maybe something like 20% off the surface. And this is $50 off the surface and then this one will be like buy x
get y three. Right? So now we have three different offers. For each offer, we're gonna create three separate ads. So add one, add two, add three, and then for this one, one, add two, and add three. And same for the last one, one, add two, and add three. Because a lot of ads, they don't do well. So for the first offer, maybe only add one does good and add two and add three do terrible. For offer two, let's say add two does good, but offer one and three do bad. And for this last one, let's say all of them do bad. Now you have two winning ads, um, and they're probably gonna have to look an entire month, but you should constantly be testing more and more ad. Realistically, though, with home service, almost all the ads do well, um, and it's pretty pretty easy to run up home service. That's why I'm specifically in that niche home service or local business stuff like that. Um, now depending on your niche for your budget, it's gonna be a little bit different or for your client's budget who's providing the money for the ads. It's a little bit different for high ticket services. The budget needs to be bigger. So let's say if somebody's selling something for 10 k, the cost per lead might be a $100. And if they get, you know, 10 leads, it's gonna cost a thousand dollars. And let's say after 10 leads, they close one person. So it cost a thousand dollars, but they close the 10 k deal and they made 9 k profit, and they pay you, like, 2 k. Compared to something like car detailing where it's only $200 service. Right? Let's say the cost per lead would generally be much cheaper, something like $6. And then let's say you get 10 leads, that's $60.
So they made a $140
profit. You can't pay 2 k. You know? So the budget for this though is gonna be much cheaper because the cost per lead is much cheaper compared to a high ticket service. The cost per lead will be much more expensive. They need at least a thousand dollars, if not more, to start running ads. So it's, what, $30 a day? Compared to car detailing, you generally you could start even with $10 a day and start seeing results. But for low ticket niches, you need more volume. That's why I really recommend higher ticket niches because you need less volume and you need less leads to make more money for the company. And then you just check every two to three days, do adjustments as needed. If the ad is doing bad, turn it off. If the ad is doing good, up the budget. Now you might be wondering, Dan, how the hell do I actually make the ads? Well, I'm gonna show you this right now how you could use Hicksfield AI or Gemini or CapCut to create different ads. Now there's two types of ads. There's static ads and there's video ads. So static ads are super, super easy to make with AI, and you can pump out genuinely hundreds of them a day. Video ads, you can also make them with AI. I make them with AI, but it takes a little bit more time. A video ad generally takes you maybe, like, thirty minutes, and the static ad will take you, I don't know, maybe, like, two minutes. So you can make way more of them. So for the static ad, I'll actually be recording this video because it cut out, but I'll show you right now. This is a static ad that I made. And all I did is I took this image. This image I found in the Facebook ad library. So if we go back and I type in
car, I'm gonna find somebody else's ad that I like. So if I scroll down, there should be some kind of ad here. True. Let's scroll. Let's scroll. These are all these are all not the best. So I just found some ads. Let's say I this window tint one, and I like it. So I'm just gonna copy it. I'm gonna paste this into Higgs field. By the way, you can do this with Gemini because you see right here, Nano Banana Pro. I'm just literally using Gemini. I just use Higgs field because I pay for the yearly maxed out subscription because I use a lot of credits. And then I'm just gonna say, instead of the Tesla, replace the image with the Lamborghini. And let's see let's see if there's a logo and get rid of the logo
on the bottom
right. And by the way, if you have a logo, you can just upload it and say replace the logo with this logo. I'm gonna generate two variants of this. So let's see what happens. But I'm telling you, it always comes out fire. As you could see, this is the ad that I edited earlier, and this was the base image. So it had a logo, had a Cybertruck, and it said Cybertruck. And now it says Lamborghini,
and the ad is actually clear. And this is the reference image we gave it of this Lamborghini. If you look at it, it's actually insane. You see the headrest, but you can pretty much do this for plumbing, for roofing, for any niche, HVAC.
You can just steal other people's ads and remake them for yourself. So while this ad is loading, let me actually tell you how to make video ads. Video So ads are a little bit different because you actually have to script them out. You have to script out the hook, the actual offer, and the call to action. So usually a call to action is get a free quote, but it can also be get $50 off, get 20% off, get buy this, get x y z, but it generally is fill out a form. Right? Fill out some kind of form to get the customer's email and get the customer's number and get the customer's name. Those are the three things that you need. And then for the hook, usually, the hook is actually also the call to action in a way. So you'll tell them, hey. You get this much off, or it can be a visual hook, which is a little bit different as you probably seen them on TikTok or, like, somebody throws something at a car or some shit. But what you can do is you can steal a bunch of clips on TikTok. Let's say, again, car app. You can go to TikTok, take a bunch of clips of different companies cleaning the car, you know, installing window tins, installing doing
something else. Take them and then sequence them together into, like, a one minute video. And then what you do is go to 11 labs right here. And what you do is pretty much, again, go to the Facebook ad library, find a video. Let's say this video ad right here. I don't wanna play it because there's audio. But what you do is you would download this video right here, and then you would upload it to
m p four to text 11 lab. You'd upload it right here. Boom. It'll give you a transcript. You copy the transcript. You put it into Claude, and you say, hey. Replace this with my company's name and replace this offer with this offer. So whatever their offer is, you're gonna say, for example, let's say, $50 off. You'll tell Claude to add $50 off, keep everything else the same. And then you put it into 11 labs, and you can generate this voice. I must not fear. Fear is the mind killer. You could actually use any voice. They have other women. They have other men, all that stuff. And then what you're gonna do is pretty much layer the voice over the videos, and then you're gonna add subtitles using CapCut, and boom. Your video is done. This obviously takes a bit longer, like twenty, thirty minutes, but these usually do really, really well as well. Now let's see how the ad looks. There you go. The ad looks fire. Um, and then you can just add your own logo or your customer or client's logo right here on the bottom. So this is the after, and this is the before. And if you look at the reference image of Lamborghini, it looks exactly the same. It even has the headrest. It has the logo. It has the logo on the tires right here. Boom. Boom. Looks perfect. Right? Has everything you need so you can pump out a bunch of static ads really, really easily. Now for go high level, it's actually much easier than you think. Since you already use it for yourself, it's awesome to use for your clients. Because number one, once you set this up once, you can use this unlimited times for any client. It's called a snapshot. Right? So you set up an account, individual account for your client. You can download it, and you can upload it for every single client that you get. And what can you do in these snapshots? Well, you can have lead intake forms. Right? You can build their websites with a lead intake that collects the customer's information. You can have SMS follow-up. So as you can see, this specific follow-up that I showed you earlier is pretty much how we set it up for our clients. So let's say a new lead comes in, it gets dragged into follow-up one. And once it gets dragged into follow-up one, it pretty much gets automatically
messaged a few times until the customer responds and it gets voice mail and it gets email and all that stuff. And then if they still don't respond, it automatically goes to follow-up two where it waits a few days and then it does it again. And then it goes to follow-up three, waits a few days, then it goes again. Then again with follow-up four, and then they go to either booked or not booked depending if they got booked. And if we did not get an answer for them, they go to lost not answered. And then sixty days from now or ninety days from now, they get messaged again if they're interested in the service. So this way, we can actually close more clients with ads because we're not letting any people fall through the crack. You can also set up AI chat assistance. Assistance. If you look right here in AI studio, if you look right here in AI agents, there is voice AI. Right? So it can talk to people. It can do outbound calls. There's conversation AI that can take in calls. It can transfer it to the owner. It can send the messages. It can book them in. There's a bunch of different AIs that you can use. There's the follow-up sequences that I showed you. You can have it send people calls or text after the after missed calls. There's so many different automations that are super useful for fixing leaky funnels. And then, obviously, you can just build the website with AI studio like I showed you in the beginning. Now, like I said, once you build this once, it's done forever. You can download the snapshot and install the same snapshot for every single client. Right? So you have everyone boom boom boom boom boom. So it's one time build out, and you sell this account forever. Like I said, boys, click the link down below for the extended trial. Now you might be delivering, and delivering is actually not the hard part. The hard part, making sure your client is happy. So let me show you how you can utilize AI to make sure your client stays with you forever. Now like I said earlier, the real reason clients leave is because communication
and because they're sad and unhappy. So this right here is something I call the clarity battery. It is very important. As soon as the client gets to the bottom of the clarity battery, the client leaves Even if you bring them good results. That is very important for you to know. If you never talk to your client, but you bring them good results, they will still leave because they will not understand the value you bring to them. Now if the client is happy, even if your results are mid or your results are not the best, they are much more likely to stay with you long term. Because, for example, let's say you just launched the ads. The ads usually take a few days to stabilize. Let's say week one, your ads are doing really bad, and week two, you know, your ads are gonna do really good. Right? And that's generally how it is. You start off a little bit slower. If your client is here in week one and they see the ads are doing bad or they're wasting money and it's not doing good, and they have no idea that in a week, the ads are gonna print and make a bunch of money. They're gonna get unhappy and they're gonna leave you. Right? So this is the power of clarity. If they understand what the futures look like and they know what's happening exactly right now, they're gonna feel comforted. They're feel like they're working with someone they can trust who's being honest with them, and they're gonna stay with you longer. So the goal is clarity and communication. And this is exactly where Claude comes in because you can utilize Claude to make communication
way, way easier. All you have to do is create a project. In this project, you just put in the client's name. Right? You can create an individual project for each client, and you can use my client reporting dashboard that we created right here. But pretty much, you can use Clawd to generate the actual weekly reports every single week with your client. And you can use Zapier to pull the data from Facebook and from Go HighLevel and GHL pretty much and give weekly reports in Slack,
Discord, or WhatsApp, whatever you use, and they send them automatically to the customer with a summary with the report. That makes communication a million times easier and you never have to do anything. So this is what I recommend you start out with. Simply daily end of day text. Right? Tell them what's happening. Tell them what's going to happen. A screenshot of the ads or something like that. I think something very light and just kinda comfort them so they know they're in good hands. Weekly reports, you can use AI to generate a report just like this. For example, how much revenue they're doing, how much they spend, how much the cost per lead was, and you can just export all this data from Facebook. If you don't wanna use Zapier yourself, just do it manually and send it to them. And then you can also generate monthly reports, are gonna be a lot more in-depth, which shows them how they're going week by week, how much money is being generated, the changes, the growth, all that stuff. Now at the end of each month, I also recommend you do a debrief session with them kinda talking about where we're gonna go next, what's happening. And then I also recommend you do weekly calls just to kinda just tell them, hey. This is what happened this week. Do you have any questions? Do you want anything changed? Right? And this means your client will be happy. The Clarity battery is full. Yay. Now I did say this is a one person business, but if you want to scale with VAs, you could absolutely do that. And not just VAs for you, but VAs for your clients. So there's two ways you can go about it. You can easily get VAs on onlinejobs.ph
for anywhere from 2 to $7 an hour. Uh, for your client, what they can do is they can dial the leads. When a lead comes in, if they don't have a sales team, you they can dial the leads. Let's say you get a VA for $3 an hour, and then you upsell it to them for $8 an hour. Now that means that you're gonna be collecting $5 an hour doing absolutely
nothing. Now $5 an hour, eight hours a day, that's $40 a day. We do that times five days, That's $200 a week. And we do that times four weeks. That's 800 additional dollars every single month for you doing absolutely nothing. Now you can also get VAs for yourself. What they can do is actually just type in these prompts and manually send this stuff to your client and communicate with your client, even run the ads. It's it's not the hard part. The hard part is getting the clients. Right? A lot of people know how to run ads. If we go to onlinejobs.ph,
you'll see there's a bunch of people that will run ads for cheap right here. Um, okay. These are a little bit more expensive, but if we scroll down, there's okay. $5 an hour, $5 an $4.99,
$3.72.
Right? $3.72 if you upsell this for $8 an hour, you're gonna be making practically $5 an hour for doing absolutely nothing. Here's another one. $3 an hour. This one is doing $2 an hour. So you can absolutely upsell these services, and they can also help you make sure the client is happy and the clarity battery is always full. You can also use Upwork, but Upwork is usually more expensive and you won't be able to upsell it. But onlinejobs.ph,
great. I've hired a lot of people from there. I have a lot of people hired even right now from there, but you do have to pay $60 a month to use it. Regardless, you can train them to send SOPs, to send daily screenshots to the clients, to pull weekly data, to update the go high level pipeline, right, to call the leads, whatever. They're they can do a million things. Everything you don't wanna do, they can do, and then you can upsell it to your client. They can upload new creatives. They can even make creatives. Right? If you give them access to the AI, you could tell them exactly how to do it, and they'll constantly do that. Now, like I said, the best part about GoHighLevels,
once it's set up, this is the snapshot duplication system. You download it once from client one, and then you give it to client two. You just change the logos, the branding, and now you can keep doing this for client three and client four. And you only had to set it up one time, which means you can create one product and sell it a million different times, literally unlimited times, and just keep making money from it. And guess what? Now you're making 10 k per month. Okay. Maybe not yet, but you signed your first client. You delivered. The client is happy. You got a testimonial. You went back to Outreach, and you kept doing this until you have five clients at 2 k per month. Now, how do you actually scale from 10 k? Because you can't call leads forever. You can't dial forever. You can hire cold callers, but eventually, in order to scale, you need to do something very important. In order to scale, you need to have leads come to you. Right now, you're chasing other leads. Right? You're chasing other people and it's very hard because you need to sell them the problem. You need to tell them, hey, your business has a problem. And most people don't think their business has a problem. But what if people who knew their business had a problem started coming to you? Well, then you would just have to sell the solution and not the problem. And that makes things much, much easier. Well, how do you just sell the solution? Well, this is where the scaling step comes in. Right? All you need to do is with your few clients, even if you're charging, you know, 300, $1,000, something low ticket. If you just have a couple of clients, what you wanna do is just get a bunch of proof, a bunch of testimonials.
And that does two things for you. Number one, it makes outreach, even cold outreach way easier because you can leverage testimonials,
and it'll be much easier to close clients. But, also, getting more clients is gonna get you more testimonials, which means that that's gonna get you more clients and more testimonials. And, eventually, with these testimonials, you can start making content and not just recording testimonials, but posting on YouTube. And I actually closed a client just a few days ago for 2 k a month. If you look up how to run ads for shops,
this is my main niche. As you can see, my video has six k views. It is the first one that comes up. You can check yourself right now. I have a 123 likes. I have a bunch of comments, and I have a booking link right here that goes to my direct calendar where they can book with me and pretty much buy from me. Now this is a 123
likes. Imagine if 10% of those people bought from me. That's 12 people. They're paying 2 k a month each. That's $24,000
a month just from this one video. Now if you go back and actually scroll down a little bit, the second video that's not an ad or actually the third video is one of the students in my program right here. This is Josh. You've probably seen him if you go on my website down below if you do wanna work with us. But he also uploads. Even though it doesn't get crazy views, eight views, 20 views, a 100 views, 50 views, this one got 300 views. This one got 200 views. He had a few good ones. Like, this one got 1.8 k. This has brought him a decent amount of clients and a decent amount of money because the people that watch these videos are problem aware buyers. You are currently outreaching to problem unaware buyers. And people who are problem aware already understand the bridge. They already understand that they need you for the bridge. So this is them right here. Right? And then this is where they want to be. Right? This is them with no ads and less money. And here, they would have more money and run ads. Well, they understand that they need to go from here to here. And they're watching videos how to go from here to here. The clients you're cold outreaching, they don't know that they're here. They don't know that they're here, so it's hard for for you to sell them to go here. But these specific customers that watch your videos, they know they're here, and they know they need to get here. And they know that there's two ways here. They either pay someone or they figure it out themselves. And the people that don't want to figure it out themselves pay to get here with very little objections because they already want this. And this is the power of content. You get problem aware buyers. So whether it's building out a CRM, whether it's running ads, whether it's building a website, they know they need to pay to get a solution, and they want to pay to get a solution. Now what are some content ideas? You can make Miro boards just like this one. You can make Miro boards just like this one on short form. Right? Talk about common problems, why they happen, how do you solve this for their clients, testimonials. And in these videos, you can have a call to action. Comment roofers, comment and I'll send you a full guide on how to run ads for this industry. And then that goes to ManyChat. ManyChat is automation software. So if they comment something, let's say, Rupert's or let's say they'll automatically get sent a link to their DM to a YouTube video where they're gonna go and watch your testimonial and watch a video on how to run ad, and they'll see, oh, wait. This guy knows what he's talking about. And then what happens is they go down the pipeline and they book a call right here and they buy from you with very little objection, and they usually are willing to pay more. The guy that I closed for 2 k a month with 1 k a month retainer just literally two days ago had zero objection. I could have probably charged 4 k. He literally had no objections. His current location was making a 150 k, and his next and he he's buying a second location. So this guy is freaking rich, and this guy has a lot of money. He's super qualified. And after this location, once we do well, we're gonna get the second one as well, which means that we're gonna be making 4 k just upfront. And then we're also charging him three months. So he's on a three month plan, 1 k each month. So that's 3 k from that. And then also for the second location, another 3 k. So just from this one client we've made or we're going to make 10 k. So far, we've made 2 k. Right? That's great. That's from YouTube. That's from something that took me thirty minutes to record. And if they do watch your YouTube video and they just don't book a call, but they might DM you asking questions, you can just talk to them for a little bit and then boom, send them a booking link. And they already qualified. They already know who you are. They already know you have testimonials. And, again, they buy from you with no objections, and they're ready to pay upfront fully. Now this is the long term breakdown right here. You get one client, and this client is gonna pay you, let's say, $3,000 from content. And then he's gonna pay you another for the next month, and then another for the next month for the full build out because he because you know he wants the full build out. And that's 12 k right here. Now this client is gonna bring you another client with the testimonials that you get from them or maybe even a referral. And then this client will bring you another client with the testimonials. And then this one will as well. And then this one will as well. And this just compounds. And eventually, all these clients are gonna be paying you 12 k. Right? So your LTV, let's say, this client, let's say, average, they stay four months with you. Usually, you're doing good service, I would say they stay for you six months for 2 k a month or a year. They can all stay for 2 k a month. Just depends on what you're selling and how good you are at what you do. But that would be let's just say average
of LTV of 12 k from each person. So all you need do is stack up a bunch of clients. One, two, three, four, five, five clients. Boom. Times 12 k. That's 60 k in six months from five clients. Now you get 10 clients, and now you're making 120 k. Boom. In six months. So what is that? 240 k a month or sorry. 240 k a year. Hey. That's not bad. And that's why this is the business. You're not building a side hustle. You're building something that's gonna And eventually, all these clients are gonna stack up, and you're gonna have, like, a nice selection of, like, 10 clients that just never leave. And these 10 clients are always gonna pay their two k retainer, always on time, always no issues, and you're gonna be making a solid 20 k per month, even 30 k for charging 3 k a month or if you have more clients. Now this is pretty much the entire system. And like I said, if you are interested in working with me, click the link down below, and I am hosting a crazy mastermind where we're gonna go even more in-depth in this into the business model. If you want all the resources, click the link down below. And if you do wanna go high level extended trial, click the link down below. Otherwise, watch my other videos, subscribe, and I'll see you in the next video. Goodbye.