In the past twenty four hours, two coaches told me the exact same thing. So I'm going to make this video for you. That showing up to YouTube feels nothing like showing up for a client in real life. Because as a coach, you're wired to respond to your client, to read the room, to follow the energy, and the camera gives you absolutely nothing back. So if you've ever pressed record and felt like a completely stiffer, different, more awkward version of yourself, this video is for you. By the end of this video, you'll know how to bring the exact same energy you have with your clients right through the lens. But before we jump into the solution, let's talk about why this matters so much. Your inability to be natural on camera will hinder your growth and specifically as a coach or a consultant.
Because in order to coach or mentor someone, there must be that trust, that safe space created. And if they can't feel your warmth or your energy the way you would show up for them in a coaching call, they will click away. And it's not because you're not good at what you do, but because you haven't successfully communicated that through the lens to your audience. And since your goal is to gain clients, not to lose them, we need to fix this ASAP. So here's something weird about me. I've never struggled with this per se on camera, and not because I'm some natural born performer. It's actually the opposite. I am highly empathetic,
very sensitive to other people's emotions, their energy, their reactions.
So I actually find it easier to talk to a camera than to a person because there's no interruption. There's no adjusting my thoughts mid sentence based on how they're reacting to my words. I just get to think clearly and say exactly what I mean. So it got me thinking, how can I teach you that skill? How can I teach you to love to talk to no one,
the camera?
Because I don't think the camera being silent is the problem or the lack of response you're getting from it because some of us have done coaching on the phone back in the day, right, without seeing the person and had great success. So there must be another angle we can approach this from. And what I most often see that happens when coaches or mentors or consultants
feel awkward on camera, they prepare more. Right? They write a script. They rehearse it. They memorize everything. They plan every single sentence so they don't have to freeze. And that makes it worse because the problem was never that you didn't know what to say. You have an answer or guidance for every question your client asks you. Right? The problem is that you're trying to perform in a vacuum with no person, and your nervous system knows the difference. So think about what happens in a coaching session. Your client says something, you feel it, you follow that thread, you respond, and you don't know exactly where you're going, but you trust yourself to get there because they're with you. Their energy is pulling the words out of you. The camera doesn't do that. There's no nod. There's no mhmm.
There's no sharp intake breath when they finally understand something or have that moment.
Nothing. So when you sit down with a script, you're not coaching anymore. You're reciting. And reciting feels nothing like you because it isn't you. And it's not actually how you do your job even. So the script isn't the solution for you. I actually would advise you something else. I would say that that's what's keeping you stuck. So here's what I want you as a coach or consultant or mentor to do instead. And this is exactly what I would tell you if you were sitting across from me in a coaching session right now. Stop talking to the camera. Start talking to a person. Now before you click away and think I've heard this before,
nope. I'm going to spin it in a new way for you. Speak to an imaginary person, but a specific one. Someone you've actually coached in real life. Someone who's DM'd you last week. Someone whose exact words you can still hear in your head. This video right now, I'm speaking to Yelena from my community. But Yelena is not the only person with this struggle. There are hundreds of people experiencing the same thing. But by directly speaking to her and her situation, I'm speaking to all of them. Does that make sense? So find that person and speak to them. The difference here is that you imagine the dialogue. You don't script the dialogue. I wanna say that again. You imagine
the dialogue. You don't script the dialogue.
So you wanna bring them into the room, hear what they'd say to you, and then respond.
Here's what I mean. Before you press record, I want you to think of one thing that person has said to you. Their exact words, not your polished version of it. Something like, I just freeze every time I press record. I don't know what's wrong with me. And then your video starts like this. You address that feeling, that question, that problem, that issue head on by saying,
maybe you're thinking, I just freeze every time I press record. I don't know what's wrong with me. Now here's what I would tell you. And then you coach them as you would in person,
exactly like you would in person in a session. No framework, no script, no list, just your honest response to a real feeling they have.
Then, this is the part that builds trust faster than anything else, you name the objection afterwards.
Because they always come up in a real session. Right? A client looks at you with that sounds nice, but I'm not sure I could do that, or I'm not sure that would work for my situation.
So then after you give your best advice, you then say it out loud before they do in their mind. Now, for example, like this. Now, the most common thing I hear when I tell people this is x y z. And here's what I would say to that. Consider a b c. When you do this, two things happen. You stop performing and you start coaching. So you naturally sound like yourself again. And your viewer doesn't just learn something, they feel genuinely heard, like you made the video just for them, and they see your true energy, your personality,
the way you give advice, how you would coach them if they were your client, and that's the difference.
And this difference changes everything.
Now you're no longer just talking to a camera. You're coaching a human through the camera even if that human only exists in your mind. Now, you might be thinking, see, I'm using that tactic here that I just spoke about. How meta is that? We're going to address your objection.
You might be thinking, but that's just one question. And the answer is no. You string a bunch of questions together to create an entire video because objections usually lead to another question in in a session. Right? So then you continue the process. Let me give you an example. Say you're a relationship coach, and your client Sarah said to you last week, I know I need to set boundaries with my mother, but every time I try, I feel so guilty. I just back down. That's your opening for your video. Maybe you're thinking, I know what I need to do, but when it comes to actually doing it, the guilt just takes over. Here's what I would tell you. Then you coach her through that moment. Right? What would you say in a session? Say that in your video. Then after that, you name the objection you know is coming. Now the most common thing I hear when I say this is, but Alexa, the guilt doesn't go away just because I know it's irrational. And you're right. It doesn't. So here's how I'd walk through that with you. Dot dot dot. And then you address the objections. And now that objection becomes the next thread, which leads to another question, which leads to another coaching moment. So now you understand the process, but you're probably thinking, well, what about this issue? How do I handle that? Well, here's what I would recommend for that. Suddenly, you have a ten minute video, and you never once had to think about what to say next because you weren't performing. You were just coaching Sarah. Now, what if you are new to coaching this topic and you don't really know what other questions would come up?
Ask AI.
For example, this is the topic I wanna talk about and I'm going to start with this question and then address the most common objections.
What other questions do you think would arise from this conversation in a coaching session?
And boom, there's your next set of questions.
So in practice, instead of having a script or outline,
you have your list of questions in front of you and common objections as your guide while you speak to the camera. It's so much easier for you. Then you just need to edit out where you look down at the sheet to reference what the next question or the next objection is. And a bonus tip for you to make that process even easier is pause after you finish speaking before looking down. And then when you look back up, pause again before you start speaking. That way you avoid the bobblehead effect when you edit. Let me show you. So I'm talking about something, something, something. Then I pause,
look down at my notes, read the objections. Okay. Got it. The objection is this. Look back up at the camera, pause before I speak,
then I speak about the objection. Right? So you're not because what often happens with new YouTubers, new content creators, is they are talking, talking, talking, they're like, oh, I don't know what the next question is. They look down, and then they're like, oh,
then they edit. But then you're seeing this little bobblehead, and we don't want that. So that's why I'm saying pause,
finish your statement, then look down,
get the new objection, look up, pause before you speak, and you can eliminate the bobblehead. It's it's it's a game changer. And if you want more game changing ideas like this and actual support as you build your channels, come join my school community, the YouTube Truth Rebels. This is where coaches are building real 6 figure businesses and brands through YouTube with direct access to me and people who genuinely get what you're going through. It's already an amazing community. Of course, I'm biased, but there's amazing people in there, and I'm so excited for it. The link to join is below in the description.
Okay. So here's your one action step before your next video. Think of the last thing a client or follower said to you. Their exact words, a struggle, a frustration,
something they wished was different. Write it down exactly as they said it, not how you'd professionally rephrase it. That's really important because you want your hook at the beginning of the video to speak directly to them and that pain point. And that's your opening line. Maybe you're thinking dot dot dot, and use their exact words.
Press record and just respond. Don't script what comes next. Trust yourself the way you trust yourself in a session because it's the same skill. You're just finally using it in the same way for YouTube. And when you make this change, something interesting happens. You stop dreading filming, first of all, because you're not performing anymore. You're coaching, and coaching is in your element. Coaching is something you've already mastered and probably love doing. But let me paint you a picture of what your channel actually looks like when you do this consistently.
Your videos stop feeling like content. They start feeling like coaching calls that anyone can stumble upon. And the people who find them, they don't just watch and leave. They bridge. They go through your whole channel because every single video feels like it was made for them. Like, somehow, you knew exactly what they were going through because you're using their exact words. Then the comments change. No longer are they just great video, but deep comments. I felt like you were talking directly to me. I've been struggling with this for months, and you just explained it better than anyone.
How do I work with you? And when those people get on a call with you, guess what? They already trust you. They've already been coached by you through the screen. So you're not starting from zero trying to build rapport. You're just continuing a conversation that already started in your videos. And that's the channel that builds a coaching business, not the one with the most views or the best lighting or the most polished editing. The one where people finish a video and think, damn, she gets me. I need to work with her. Your future clients don't need a polished presenter. They need to feel what it would be like to work with you. Give them that, and they won't just watch your videos anymore. They'll apply to work with you. Alright. I'll see you in the next one. Bye for now.