Someone left a comment on my YouTube video last week saying it was too good to be true.
Would you like to make $20,000
a month? Because that's what I was talking about, how to make $20,000 a month over 40,
sharing your knowledge, wisdom, skills, and expertise
with videos getting as little as 400
views a time.
Now I got comments like,
it's too good to be true. And I'm so confused. I can't wrap my head around people paying $2 for something, and I'm over 40. There's that comment there. And then too good to be true again. And but did 10 people out of 400 seriously just hand over $2 each, or are you speculating?
Well, do you know what? We launched the Heart Brand Blueprint on May 4. I had 10 spaces to share at 2,000
each and 12 people joined. That's just shy of $24,000.
I wanna show you the absolute process
in my business so you can do it too
Because it's not all this too good to be true. It's not, you know, oh, it's just guru bullshit because I hate that. I absolutely hate it. And I used to think like you too. So I wanna share with you some of the experiences like doctor Connie on here who's getting thousands of views on her videos and is launching her business. She's 77.
John, in his forties, just left his corporate job, and he came into the blueprint in a way I'm gonna show you in a moment how we do it. And we course corrected him, and he went from a few 100 views to a video that got 32,000
views, got 600 people on his email list, and is now last looked I had was 68,000
views. Imagine that many people. That's filling a football stadium.
So I wanna shift the limiting belief that you have. The first one is the YouTube mindset. You come to YouTube
to be a YouTuber. No. Don't do that. Please don't do that. Come with a business in mind, and I'm gonna show you how to do it and what it looks like. Then there's the pessimism mindset.
We think it's too good to be true. It's a very British trait,
and I'm from The UK. And you know what? Most of my audience are in The US, and I can see why because the pessimism is poisonous. So please, let me show you how we can move away from that as well. And then the third thing that you need, you need a guide. No. I'm not here to pitch you anything. I'm gonna show you with the trusty whiteboard the exact steps, how I've done it, how people in my world are doing it, how I'm teaching them. Now, I'm not just some fly by night guru that's been here for ten minutes. Okay? I've been living the social media world, specifically video for thirteen years. I've been running an agency, and we've got them lots of transformations.
This process I'm gonna show you is what I did for my agency business and what I now do for my online coaching business.
It's a very simple simple method. I wanna take you through it. Okay? So then you can replicate the numbers. And I'll show you my numbers today because I'm very transparent,
and I think that is lacking online. So we need honesty and transparency,
and I'm gonna show you how to do it. So if you're ready, let's get into it. Firstly, we need a traffic source. If we haven't got a traffic source, we're never gonna get anyone to know, like, and trust us. So
if you
love YouTube
and like the idea of making videos and transforming someone's life,
that is a great place to start. This is exactly what I did two and a bit years ago.
Now, yes, I've been on other social platforms in the past, but we're parking those. We're focusing on YouTube. So I made lots of videos around the things that people ask me, questions, getting comfortable on camera, you know, how to start social media. Do I need 10,000,000 social media channels? What's the best mic to use? You know, how do I just talk like you do, Steven, one take and just riff it? You know, there's no script here for me today, but I am showing you the process.
Why? Because I've lived it for so long, and I know it's worked. It's tried and tested. So lots of YouTube videos.
One a week. One a week. Okay? And this one here just happened
to do particularly well.
And I think it's actually my first video. So there wasn't that many videos, about four or five. And then this one started doing really well. And someone bought a product for me. It was the Courage Before Confidence video
training program. It was an upselling social media masterclass,
and then there was an order bump for, like, a script writing tool.
So
I straight away from this video, which was all around making videos in two minutes a day, and it was the content streak with the thumbnail that goes okay? Content secret video. You'll have a look. If not, I'll probably link to it.
That started to pick up, and it got about four, five hundred views. So I know from one sale, four, five hundred views, $400 proof of concept.
So from there, that then got update, upgraded, should we say.
And I went to my agency because I already had a program in place because I've been running it in my Facebook group called Tea with Steeves. About 1,300 people in there had been through it. So I straight away created
my awareness product.
And my awareness product
and yours could be, like mine, a very small, what I call micro transformation,
take someone from a to b in thirty days.
And and if you wanna access that because you're you're stuck, you know, you wanna get on YouTube, your first thing you need to do is you need to be able to make videos. Forget this whole faceless stuff. The first thing that is gonna build
trust.
Okay?
Trust
is your beautiful smiling face, the whites of your eyes, what comes out of your mouth.
AI isn't believed as much as you are.
Just let that wash over you for a minute. So awareness product.
I turned that how to make two minute videos in two minutes a day into courage before conference, and it was selling at $99.
Okay? So we'll just focus on that product at the moment. $99,
I was selling between three and four a day.
So three and four a day, what's that? $300
a day on average,
thirty days, $9. $9,000.
Okay?
It was selling near a four,
sometimes sometimes five and six. But we'll have so if we if we'd be conservative
on the five and six, we're probably making about $10. I know we had some $12 months, but we're making $10 a month straight away from the awareness product.
As long as you continue
to fuel that
with content,
okay, and and then introducing people to your email list and fueling
the email list and fueling the YouTube channel, you can continue to sell that quite comfortably.
Most people don't need $10 a month to live on. If I look at my outgoings,
mortgage, rent, you know, the bills, probably need about 2,000 a month.
So for me, you know, obviously, we've got different expenses here in The UK to to The US. You know, we get free health care and stuff. But conservatively,
if you I make $2 a month, this
I'm in a fun money. I'm in fun money. So what are you what's your baseline?
And see if you can hit that with your awareness product. So that's our awareness product.
Okay?
Making approximately,
for the for the sake of argument,
10 k a month as long as
we fuel it. You must
fuel it. Okay? You must fuel it. You can't just post a few videos. It sells and I'm not fueling it anymore. You must put fuel in the fire. Now I post one video a week. I put a daily post in my community post on YouTube, and then I have omnichannel presence through social media. If you wanna know about that,
let me know in the comments. Park in it for today, but let me know in the comments, and we'll make a video on that. So now I've got
I'm not gonna say passive,
automated $10 a month as long as I fuel it.
Then we need to look at what I call the leverage product.
Okay? This, the simplest one in what I call a today business model so if you're starting out from scratch, don't build the forever business. Forget the course. Forget the podcast and forget the livestreams and all that stuff. We want to build a today business. And a very simple way instead of getting rid of all these funnels is just offer people a way to work one to one. So if you've got knowledge, wisdom, skills, expertise,
and you can take people from point a to point b,
They can either do it by themselves or they can do it with you. It's a real simple place to go. Now I charge
$500,
okay, for a one to one session. If you wanna go deeper and we've got more work to do, then I would suggest,
you know, bundling up. So for five sessions, it's $2.
So now we've got another income stream. But what I do to fuel those income streams
is I offer, like I have done to you guys,
discovery calls.
A free call, completely pitch free to see if I can help you through a problem. Now there's two reasons for this. One, I am helping you. I am building
trust.
Great book, by the way, but trust.
And then you can see if I'm the guy for you, if we're a fit, and then you can make that consideration by yourself. There's no big sales pitch from me. But most importantly for me personally is those discovery calls, I identify your pain points, and I can either make more content to fuel this or more content to fuel working one to one with me. Now if I bring in five five,
just five clients,
okay,
Five clients on this, we now have
10 k here,
that 10 k there, we now have 20 k a month from a today
business.
Now that might not be where you want to be. You might want to have more time and more freedom, so we work on a forever business. That's where my business is now, and I'm gonna share with you how people said, it's too good to be true, and I can't see anyone's gonna pay you $2. It's very, very simple. I promise. It's really, really simple.
If I gave you the road map and promised to sit with you on the bus on that journey until you got there and you were making ten or twenty k months, I'm sure you think that $2
would be a reasonable investment.
So you give someone 2 and they give you the method
and the promise of being with you to do it, to make 20 back.
Jesus. So 10 times your return on investment?
Wow.
Think that's pretty solid, and that is why people do. So
what we've then got is and I want us there's a very important piece here.
We're gonna go we're gonna go purple because it's the core business.
And there's something very important that we do, which most people aren't doing in the online coaching space. It literally,
it breaks my heart that most people aren't doing
this piece here.
Everyone's got a course to sell. Everyone's got a coaching program to sell. And then what happens is
they don't do this thing,
the most important thing.
They don't
they don't show up. They bring someone else in to do it. They bring in someone from their team. People expect me to have a team. I used to have a team, and it cost me a lot of money, and it cost me a lot of headache, and I had to manage people. And you know what? There are better people out there that can do that than me. I am kind of visionary
and just up there, ideas,
getting things done, going through the process, helping people along. I don't want to be managing lots of people, but I can show up for the people who make the investment in themselves.
Okay?
It's really important. I've invested money in the past into courses and coaching where the actual person, the coach, never showed up. People are surprised when they book a discovery call with me. Okay? And they actually see me on the end of the call. They're like, woah. I wasn't expecting to see you. So why not? You booked it with me. I offered it with me. It's with me.
Most important thing is that you show up. This is what they call the hybrid method. It has an online course.
We have a month we have a sprint for a hundred days because we have a hundred day promise to get you to 5 k a month.
And then on a Tuesday, we have our mastermind session. So two hours a week, I show up for forty weeks of the year minimum because we'd like to have holiday, don't we? We should as business owners. We're building lifestyle businesses through our YouTube business.
It's really important. Book your holiday. So for a minimum of forty weeks a year this year, I believe it's more forty eight weeks because we're running the sprint. I am there every Tuesday
and answering questions, masterminding stuff. That's how John went from making a few 100 views. He came into a Tuesday mastermind session. We course corrected him. He went from a few 100, few thousand, 32,000,
now 68,000.
Now he's launching his new course off the back of that cause he's got market need. He knows what his audience wants. He know how's the delivery. He knows how to fuel
that course because he knows the the thumbnail,
style, the titles, the actual theme and topic. He knows it because he's
we've we've course corrected him. He's identified the market need, and that video blew up as a result of it. But show up in your core program. So now, I don't offer as many of these as I used to, different color pen,
because I wanna serve more people and help more people. So this is the this is the core program. It's called the Heart Brand Blueprint.
And in a hundred days, my promise is I will take you from zero to starting your online business, making 5 k a month. And if not, I will stay with you and work with you until you do. And even if that takes years, we will work together to get you there because life gets in the way. I've got chronic illness that I have to deal with sometimes. I don't have the energy to make a video, so we have to build our business and lives around them. I completely understand that. But if you can show up each week and your promise is you can get them that result, putting you there front and center
makes you more trustworthy.
And getting that result even more so. So this program is actually, as it stands right now, is two k.
That's it. No further investment.
Now, we had 10 spots. We launch it every other month.
We had 10 spots to to offer, and literally, some people got in the back door, and we o got oversubscribed, and we sold 12. So instead of making 20 k,
we made
just shy of 24,000.
Okay?
So, yes, it did happen. That's exactly how it is.
12 people joined the blueprint.
Okay?
We launch it every other month.
Therefore, we'll call that a 10 k month. We've now got a 10 k month over here. And if I continue to do these at full capacity, we've got a good another 10 month. So now we're talking 30.
Now people say, well, why do you take that out? I have energy to manage. I have a family I wanna spend time with, and I don't need
all of that money
for me to build the business. Yes. Great. But for me, remember I said at the start, only need $2 to find the base layer, so you could build your online business from this and keep fueling it. You could start the today business today
and invite people to work one to one knowing that you've got somewhere
you can build
a forever business and not have to do one to one all the time because it can be any it can be energy consuming, shall we say.
But these two places are a good place to make your first 10 to $20,000.
And this place,
you can keep going with that. This place is the icing on the cake, or you can even increase your prices here.
So I wanted to make sure that we could put all those myths aside. What you need is to remove
the I'm coming to be a YouTuber
mindset.
Remove that that belief pattern, whatever you wanna call it, and come to YouTube with a business in mind. Come to social media with a business idea in mind. If you don't know what that business idea is, you've got two options. Book a discovery call with me and we can map it through. You'll never get pitched to you. You'll I will not sell you any of this.
This the second option is around this video will be access to the hidden asset finder. It's a simple AI tool. It's gonna ask you 10 questions. You're gonna fill them in. It's gonna take you ten minutes. You're gonna have the answer for your today business.
Or you might even give you the answer for your forever business based on the inputs you put. Do you need money today or can you build it alongside your day job?
So this is doable. People who say it's not and it's too good to be true simply never tried it before or just listening to all the world mark the saying, you need a sales funnel. You need you need a website. You my agency
it's a funny joke. My agency ran for nearly ten years with a one page website because people bought from this face. There's nothing special about it, but I knew my stuff. I showed up. I shared knowledge, wisdom, skills, and expertise,
and I created it through video,
and that's why people bought from me. So if you want to
jump into this world, you're more than welcome to have a conversation with me, and I will guide you, give the road map, and you can either be on your merry way, or you can say, Steven, I wanna learn more. And that's okay too. You'll never be sold to. You'll always be an invitation,
and you get to decide. Now if you've enjoyed this video, smash the like button, subscribe, leave your comments.
It's been a bit of an
an off the cuff one, but most importantly for you right now, YouTube knows what you wanna watch next because it's been following your viewing habits. So watch whatever it shows up here for you next. Take care. Much love.
See you next time.