WEBVTT 00:00:00.000 --> 00:00:06.480 Someone left a comment on my YouTube video last week saying it was too good to be true. 00:00:06.640 --> 00:00:08.640 Would you like to make $20,000 00:00:08.640 --> 00:00:13.280 a month? Because that's what I was talking about, how to make $20,000 a month over 40, 00:00:13.280 --> 00:00:15.200 sharing your knowledge, wisdom, skills, and expertise 00:00:15.645 --> 00:00:18.605 with videos getting as little as 400 00:00:18.605 --> 00:00:20.045 views a time. 00:00:20.445 --> 00:00:22.285 Now I got comments like, 00:00:22.365 --> 00:00:38.950 it's too good to be true. And I'm so confused. I can't wrap my head around people paying $2 for something, and I'm over 40. There's that comment there. And then too good to be true again. And but did 10 people out of 400 seriously just hand over $2 each, or are you speculating? 00:00:39.270 --> 00:00:47.425 Well, do you know what? We launched the Heart Brand Blueprint on May 4. I had 10 spaces to share at 2,000 00:00:47.425 --> 00:00:52.305 each and 12 people joined. That's just shy of $24,000. 00:00:52.385 --> 00:00:54.785 I wanna show you the absolute process 00:00:54.785 --> 00:00:57.505 in my business so you can do it too 00:00:57.760 --> 00:01:15.005 Because it's not all this too good to be true. It's not, you know, oh, it's just guru bullshit because I hate that. I absolutely hate it. And I used to think like you too. So I wanna share with you some of the experiences like doctor Connie on here who's getting thousands of views on her videos and is launching her business. She's 77. 00:01:15.005 --> 00:01:27.280 John, in his forties, just left his corporate job, and he came into the blueprint in a way I'm gonna show you in a moment how we do it. And we course corrected him, and he went from a few 100 views to a video that got 32,000 00:01:27.280 --> 00:01:33.120 views, got 600 people on his email list, and is now last looked I had was 68,000 00:01:33.120 --> 00:01:37.360 views. Imagine that many people. That's filling a football stadium. 00:01:37.695 --> 00:01:43.935 So I wanna shift the limiting belief that you have. The first one is the YouTube mindset. You come to YouTube 00:01:43.935 --> 00:01:54.710 to be a YouTuber. No. Don't do that. Please don't do that. Come with a business in mind, and I'm gonna show you how to do it and what it looks like. Then there's the pessimism mindset. 00:01:54.790 --> 00:01:57.990 We think it's too good to be true. It's a very British trait, 00:01:58.230 --> 00:02:33.330 and I'm from The UK. And you know what? Most of my audience are in The US, and I can see why because the pessimism is poisonous. So please, let me show you how we can move away from that as well. And then the third thing that you need, you need a guide. No. I'm not here to pitch you anything. I'm gonna show you with the trusty whiteboard the exact steps, how I've done it, how people in my world are doing it, how I'm teaching them. Now, I'm not just some fly by night guru that's been here for ten minutes. Okay? I've been living the social media world, specifically video for thirteen years. I've been running an agency, and we've got them lots of transformations. 00:02:33.935 --> 00:02:40.175 This process I'm gonna show you is what I did for my agency business and what I now do for my online coaching business. 00:02:40.415 --> 00:02:49.680 It's a very simple simple method. I wanna take you through it. Okay? So then you can replicate the numbers. And I'll show you my numbers today because I'm very transparent, 00:02:49.680 --> 00:02:53.920 and I think that is lacking online. So we need honesty and transparency, 00:02:53.920 --> 00:03:05.575 and I'm gonna show you how to do it. So if you're ready, let's get into it. Firstly, we need a traffic source. If we haven't got a traffic source, we're never gonna get anyone to know, like, and trust us. So 00:03:05.815 --> 00:03:06.695 if you 00:03:07.415 --> 00:03:08.615 love YouTube 00:03:09.175 --> 00:03:12.695 and like the idea of making videos and transforming someone's life, 00:03:13.095 --> 00:03:17.510 that is a great place to start. This is exactly what I did two and a bit years ago. 00:03:17.910 --> 00:03:43.635 Now, yes, I've been on other social platforms in the past, but we're parking those. We're focusing on YouTube. So I made lots of videos around the things that people ask me, questions, getting comfortable on camera, you know, how to start social media. Do I need 10,000,000 social media channels? What's the best mic to use? You know, how do I just talk like you do, Steven, one take and just riff it? You know, there's no script here for me today, but I am showing you the process. 00:03:44.120 --> 00:03:50.600 Why? Because I've lived it for so long, and I know it's worked. It's tried and tested. So lots of YouTube videos. 00:03:51.400 --> 00:03:55.480 One a week. One a week. Okay? And this one here just happened 00:03:55.640 --> 00:03:56.760 to do particularly well. 00:03:57.595 --> 00:04:07.195 And I think it's actually my first video. So there wasn't that many videos, about four or five. And then this one started doing really well. And someone bought a product for me. It was the Courage Before Confidence video 00:04:07.595 --> 00:04:10.955 training program. It was an upselling social media masterclass, 00:04:10.955 --> 00:04:13.630 and then there was an order bump for, like, a script writing tool. 00:04:14.190 --> 00:04:14.830 So 00:04:14.990 --> 00:04:25.550 I straight away from this video, which was all around making videos in two minutes a day, and it was the content streak with the thumbnail that goes okay? Content secret video. You'll have a look. If not, I'll probably link to it. 00:04:26.555 --> 00:04:34.875 That started to pick up, and it got about four, five hundred views. So I know from one sale, four, five hundred views, $400 proof of concept. 00:04:35.035 --> 00:04:38.715 So from there, that then got update, upgraded, should we say. 00:04:39.590 --> 00:04:51.030 And I went to my agency because I already had a program in place because I've been running it in my Facebook group called Tea with Steeves. About 1,300 people in there had been through it. So I straight away created 00:04:51.030 --> 00:04:52.790 my awareness product. 00:04:53.645 --> 00:04:55.245 And my awareness product 00:04:55.565 --> 00:05:00.925 and yours could be, like mine, a very small, what I call micro transformation, 00:05:00.925 --> 00:05:03.565 take someone from a to b in thirty days. 00:05:03.885 --> 00:05:15.270 And and if you wanna access that because you're you're stuck, you know, you wanna get on YouTube, your first thing you need to do is you need to be able to make videos. Forget this whole faceless stuff. The first thing that is gonna build 00:05:15.590 --> 00:05:16.630 trust. 00:05:16.710 --> 00:05:17.350 Okay? 00:05:17.670 --> 00:05:18.070 Trust 00:05:19.055 --> 00:05:23.615 is your beautiful smiling face, the whites of your eyes, what comes out of your mouth. 00:05:23.935 --> 00:05:27.135 AI isn't believed as much as you are. 00:05:27.455 --> 00:05:30.335 Just let that wash over you for a minute. So awareness product. 00:05:30.910 --> 00:05:38.190 I turned that how to make two minute videos in two minutes a day into courage before conference, and it was selling at $99. 00:05:38.190 --> 00:05:41.870 Okay? So we'll just focus on that product at the moment. $99, 00:05:42.350 --> 00:05:45.485 I was selling between three and four a day. 00:05:45.885 --> 00:05:49.325 So three and four a day, what's that? $300 00:05:49.325 --> 00:05:50.845 a day on average, 00:05:51.485 --> 00:05:54.445 thirty days, $9. $9,000. 00:05:54.445 --> 00:05:55.085 Okay? 00:05:55.725 --> 00:05:57.485 It was selling near a four, 00:05:58.045 --> 00:06:02.310 sometimes sometimes five and six. But we'll have so if we if we'd be conservative 00:06:02.630 --> 00:06:11.030 on the five and six, we're probably making about $10. I know we had some $12 months, but we're making $10 a month straight away from the awareness product. 00:06:11.350 --> 00:06:13.030 As long as you continue 00:06:13.750 --> 00:06:15.350 to fuel that 00:06:16.165 --> 00:06:17.285 with content, 00:06:17.525 --> 00:06:21.365 okay, and and then introducing people to your email list and fueling 00:06:21.365 --> 00:06:26.325 the email list and fueling the YouTube channel, you can continue to sell that quite comfortably. 00:06:26.565 --> 00:06:30.325 Most people don't need $10 a month to live on. If I look at my outgoings, 00:06:30.590 --> 00:06:34.670 mortgage, rent, you know, the bills, probably need about 2,000 a month. 00:06:35.070 --> 00:06:43.950 So for me, you know, obviously, we've got different expenses here in The UK to to The US. You know, we get free health care and stuff. But conservatively, 00:06:44.190 --> 00:06:46.975 if you I make $2 a month, this 00:06:47.535 --> 00:06:51.935 I'm in a fun money. I'm in fun money. So what are you what's your baseline? 00:06:52.095 --> 00:06:56.655 And see if you can hit that with your awareness product. So that's our awareness product. 00:06:56.895 --> 00:06:57.535 Okay? 00:06:57.695 --> 00:06:58.895 Making approximately, 00:06:59.570 --> 00:07:01.490 for the for the sake of argument, 00:07:01.730 --> 00:07:04.290 10 k a month as long as 00:07:04.850 --> 00:07:07.090 we fuel it. You must 00:07:07.330 --> 00:07:25.505 fuel it. Okay? You must fuel it. You can't just post a few videos. It sells and I'm not fueling it anymore. You must put fuel in the fire. Now I post one video a week. I put a daily post in my community post on YouTube, and then I have omnichannel presence through social media. If you wanna know about that, 00:07:26.290 --> 00:07:31.410 let me know in the comments. Park in it for today, but let me know in the comments, and we'll make a video on that. So now I've got 00:07:32.210 --> 00:07:33.890 I'm not gonna say passive, 00:07:34.850 --> 00:07:37.570 automated $10 a month as long as I fuel it. 00:07:38.050 --> 00:07:40.610 Then we need to look at what I call the leverage product. 00:07:41.305 --> 00:08:05.500 Okay? This, the simplest one in what I call a today business model so if you're starting out from scratch, don't build the forever business. Forget the course. Forget the podcast and forget the livestreams and all that stuff. We want to build a today business. And a very simple way instead of getting rid of all these funnels is just offer people a way to work one to one. So if you've got knowledge, wisdom, skills, expertise, 00:08:05.580 --> 00:08:07.740 and you can take people from point a to point b, 00:08:08.325 --> 00:08:16.405 They can either do it by themselves or they can do it with you. It's a real simple place to go. Now I charge 00:08:17.205 --> 00:08:18.565 $500, 00:08:19.125 --> 00:08:25.380 okay, for a one to one session. If you wanna go deeper and we've got more work to do, then I would suggest, 00:08:25.700 --> 00:08:29.780 you know, bundling up. So for five sessions, it's $2. 00:08:29.940 --> 00:08:36.020 So now we've got another income stream. But what I do to fuel those income streams 00:08:36.335 --> 00:08:38.975 is I offer, like I have done to you guys, 00:08:39.935 --> 00:08:41.215 discovery calls. 00:08:41.295 --> 00:08:49.455 A free call, completely pitch free to see if I can help you through a problem. Now there's two reasons for this. One, I am helping you. I am building 00:08:50.220 --> 00:08:51.020 trust. 00:08:51.180 --> 00:08:53.420 Great book, by the way, but trust. 00:08:54.220 --> 00:09:15.645 And then you can see if I'm the guy for you, if we're a fit, and then you can make that consideration by yourself. There's no big sales pitch from me. But most importantly for me personally is those discovery calls, I identify your pain points, and I can either make more content to fuel this or more content to fuel working one to one with me. Now if I bring in five five, 00:09:15.645 --> 00:09:17.405 just five clients, 00:09:17.645 --> 00:09:18.045 okay, 00:09:18.880 --> 00:09:21.600 Five clients on this, we now have 00:09:22.320 --> 00:09:23.760 10 k here, 00:09:24.160 --> 00:09:30.320 that 10 k there, we now have 20 k a month from a today 00:09:30.400 --> 00:09:30.960 business. 00:09:31.725 --> 00:09:48.870 Now that might not be where you want to be. You might want to have more time and more freedom, so we work on a forever business. That's where my business is now, and I'm gonna share with you how people said, it's too good to be true, and I can't see anyone's gonna pay you $2. It's very, very simple. I promise. It's really, really simple. 00:09:49.190 --> 00:10:03.175 If I gave you the road map and promised to sit with you on the bus on that journey until you got there and you were making ten or twenty k months, I'm sure you think that $2 00:10:03.175 --> 00:10:05.095 would be a reasonable investment. 00:10:05.335 --> 00:10:08.295 So you give someone 2 and they give you the method 00:10:08.695 --> 00:10:11.495 and the promise of being with you to do it, to make 20 back. 00:10:12.200 --> 00:10:15.560 Jesus. So 10 times your return on investment? 00:10:15.720 --> 00:10:16.360 Wow. 00:10:17.160 --> 00:10:21.080 Think that's pretty solid, and that is why people do. So 00:10:22.440 --> 00:10:25.720 what we've then got is and I want us there's a very important piece here. 00:10:26.445 --> 00:10:29.645 We're gonna go we're gonna go purple because it's the core business. 00:10:29.885 --> 00:10:37.565 And there's something very important that we do, which most people aren't doing in the online coaching space. It literally, 00:10:38.710 --> 00:10:41.830 it breaks my heart that most people aren't doing 00:10:42.550 --> 00:10:43.750 this piece here. 00:10:44.550 --> 00:10:50.230 Everyone's got a course to sell. Everyone's got a coaching program to sell. And then what happens is 00:10:50.885 --> 00:10:52.485 they don't do this thing, 00:10:52.965 --> 00:10:54.405 the most important thing. 00:10:54.885 --> 00:10:55.845 They don't 00:10:56.005 --> 00:11:16.290 they don't show up. They bring someone else in to do it. They bring in someone from their team. People expect me to have a team. I used to have a team, and it cost me a lot of money, and it cost me a lot of headache, and I had to manage people. And you know what? There are better people out there that can do that than me. I am kind of visionary 00:11:16.770 --> 00:11:19.135 and just up there, ideas, 00:11:19.135 --> 00:11:29.455 getting things done, going through the process, helping people along. I don't want to be managing lots of people, but I can show up for the people who make the investment in themselves. 00:11:29.935 --> 00:11:30.255 Okay? 00:11:30.940 --> 00:11:49.125 It's really important. I've invested money in the past into courses and coaching where the actual person, the coach, never showed up. People are surprised when they book a discovery call with me. Okay? And they actually see me on the end of the call. They're like, woah. I wasn't expecting to see you. So why not? You booked it with me. I offered it with me. It's with me. 00:11:49.765 --> 00:11:54.725 Most important thing is that you show up. This is what they call the hybrid method. It has an online course. 00:11:54.965 --> 00:12:01.380 We have a month we have a sprint for a hundred days because we have a hundred day promise to get you to 5 k a month. 00:12:02.180 --> 00:12:14.020 And then on a Tuesday, we have our mastermind session. So two hours a week, I show up for forty weeks of the year minimum because we'd like to have holiday, don't we? We should as business owners. We're building lifestyle businesses through our YouTube business. 00:12:14.685 --> 00:12:25.005 It's really important. Book your holiday. So for a minimum of forty weeks a year this year, I believe it's more forty eight weeks because we're running the sprint. I am there every Tuesday 00:12:25.085 --> 00:12:35.450 and answering questions, masterminding stuff. That's how John went from making a few 100 views. He came into a Tuesday mastermind session. We course corrected him. He went from a few 100, few thousand, 32,000, 00:12:35.450 --> 00:12:36.810 now 68,000. 00:12:36.810 --> 00:12:43.705 Now he's launching his new course off the back of that cause he's got market need. He knows what his audience wants. He know how's the delivery. He knows how to fuel 00:12:43.945 --> 00:12:46.825 that course because he knows the the thumbnail, 00:12:46.825 --> 00:12:51.545 style, the titles, the actual theme and topic. He knows it because he's 00:12:51.870 --> 00:13:05.150 we've we've course corrected him. He's identified the market need, and that video blew up as a result of it. But show up in your core program. So now, I don't offer as many of these as I used to, different color pen, 00:13:05.795 --> 00:13:12.115 because I wanna serve more people and help more people. So this is the this is the core program. It's called the Heart Brand Blueprint. 00:13:12.195 --> 00:13:41.855 And in a hundred days, my promise is I will take you from zero to starting your online business, making 5 k a month. And if not, I will stay with you and work with you until you do. And even if that takes years, we will work together to get you there because life gets in the way. I've got chronic illness that I have to deal with sometimes. I don't have the energy to make a video, so we have to build our business and lives around them. I completely understand that. But if you can show up each week and your promise is you can get them that result, putting you there front and center 00:13:41.935 --> 00:13:43.615 makes you more trustworthy. 00:13:44.015 --> 00:13:50.460 And getting that result even more so. So this program is actually, as it stands right now, is two k. 00:13:51.340 --> 00:13:53.180 That's it. No further investment. 00:13:53.420 --> 00:13:56.540 Now, we had 10 spots. We launch it every other month. 00:13:57.020 --> 00:14:06.505 We had 10 spots to to offer, and literally, some people got in the back door, and we o got oversubscribed, and we sold 12. So instead of making 20 k, 00:14:06.985 --> 00:14:07.945 we made 00:14:09.065 --> 00:14:11.145 just shy of 24,000. 00:14:12.140 --> 00:14:12.780 Okay? 00:14:13.020 --> 00:14:15.900 So, yes, it did happen. That's exactly how it is. 00:14:16.860 --> 00:14:19.260 12 people joined the blueprint. 00:14:19.580 --> 00:14:20.300 Okay? 00:14:20.700 --> 00:14:22.700 We launch it every other month. 00:14:22.860 --> 00:14:32.705 Therefore, we'll call that a 10 k month. We've now got a 10 k month over here. And if I continue to do these at full capacity, we've got a good another 10 month. So now we're talking 30. 00:14:33.185 --> 00:14:40.145 Now people say, well, why do you take that out? I have energy to manage. I have a family I wanna spend time with, and I don't need 00:14:41.300 --> 00:14:42.500 all of that money 00:14:42.820 --> 00:14:54.580 for me to build the business. Yes. Great. But for me, remember I said at the start, only need $2 to find the base layer, so you could build your online business from this and keep fueling it. You could start the today business today 00:14:54.775 --> 00:14:58.375 and invite people to work one to one knowing that you've got somewhere 00:14:58.535 --> 00:14:59.655 you can build 00:14:59.895 --> 00:15:06.295 a forever business and not have to do one to one all the time because it can be any it can be energy consuming, shall we say. 00:15:06.615 --> 00:15:11.950 But these two places are a good place to make your first 10 to $20,000. 00:15:11.950 --> 00:15:12.910 And this place, 00:15:13.230 --> 00:15:17.790 you can keep going with that. This place is the icing on the cake, or you can even increase your prices here. 00:15:18.910 --> 00:15:24.350 So I wanted to make sure that we could put all those myths aside. What you need is to remove 00:15:24.955 --> 00:15:27.435 the I'm coming to be a YouTuber 00:15:27.835 --> 00:15:28.635 mindset. 00:15:28.635 --> 00:15:48.550 Remove that that belief pattern, whatever you wanna call it, and come to YouTube with a business in mind. Come to social media with a business idea in mind. If you don't know what that business idea is, you've got two options. Book a discovery call with me and we can map it through. You'll never get pitched to you. You'll I will not sell you any of this. 00:15:49.270 --> 00:16:00.735 This the second option is around this video will be access to the hidden asset finder. It's a simple AI tool. It's gonna ask you 10 questions. You're gonna fill them in. It's gonna take you ten minutes. You're gonna have the answer for your today business. 00:16:02.255 --> 00:16:09.510 Or you might even give you the answer for your forever business based on the inputs you put. Do you need money today or can you build it alongside your day job? 00:16:10.150 --> 00:16:23.545 So this is doable. People who say it's not and it's too good to be true simply never tried it before or just listening to all the world mark the saying, you need a sales funnel. You need you need a website. You my agency 00:16:24.585 --> 00:16:38.400 it's a funny joke. My agency ran for nearly ten years with a one page website because people bought from this face. There's nothing special about it, but I knew my stuff. I showed up. I shared knowledge, wisdom, skills, and expertise, 00:16:38.800 --> 00:16:41.120 and I created it through video, 00:16:41.120 --> 00:16:45.200 and that's why people bought from me. So if you want to 00:16:45.505 --> 00:16:58.465 jump into this world, you're more than welcome to have a conversation with me, and I will guide you, give the road map, and you can either be on your merry way, or you can say, Steven, I wanna learn more. And that's okay too. You'll never be sold to. You'll always be an invitation, 00:16:58.910 --> 00:17:03.870 and you get to decide. Now if you've enjoyed this video, smash the like button, subscribe, leave your comments. 00:17:04.430 --> 00:17:06.110 It's been a bit of an 00:17:06.110 --> 00:17:18.715 an off the cuff one, but most importantly for you right now, YouTube knows what you wanna watch next because it's been following your viewing habits. So watch whatever it shows up here for you next. Take care. Much love. 00:17:19.195 --> 00:17:19.995 See you next time.