WEBVTT 00:00:00.480 --> 00:00:06.160 I have one goal and one goal only today. It's to go through the 12 biggest startup opportunities. 00:00:06.160 --> 00:00:06.720 So, 00:00:07.440 --> 00:00:12.720 uh, the other day, I tweeted and it went viral. The 30 biz biggest startup opportunities, 00:00:12.720 --> 00:00:14.880 b to c, AI, mobile, 00:00:15.555 --> 00:00:20.515 and people just wanted more. They they wanted they wanna know more. So in this episode, 00:00:20.915 --> 00:00:24.115 I wanna go through my 12 favorite ones 00:00:24.595 --> 00:00:30.915 and well, it's not just gonna be me. It's it's my friend, Jay Ice Cream, Jay Jay Ice Cream, Jonathan Courtney on the pod. 00:00:31.690 --> 00:00:35.690 What's up? Welcome. And you're gonna pick six and I'm gonna pick six. Right? 00:00:36.090 --> 00:00:43.930 That's it. I'm gonna pick six. You're gonna pick six. Who knows? Maybe one of us will pick seven. You never know what's gonna happen. You never know, so you're gonna wanna stick to the end. 00:00:44.745 --> 00:00:47.625 I think people who do stick to the end of this episode 00:00:48.425 --> 00:00:52.905 are going to have a good understanding of a bunch of different categories 00:00:52.985 --> 00:00:57.225 that we are building businesses in. So we're sharing the sauce live. 00:00:57.780 --> 00:01:00.900 We hope that you actually take these ideas and build with them. 00:01:01.380 --> 00:01:02.580 And, uh, maybe 00:01:03.220 --> 00:01:04.340 you wanna start off. 00:01:04.900 --> 00:01:05.940 Oh, okay. 00:01:06.260 --> 00:01:06.900 So 00:01:15.195 --> 00:01:23.435 Looking through your list, uh, the very first one that jumped out to me is something I think that's gonna get bigger and bigger and bigger is number eight, which is 00:01:23.915 --> 00:01:31.020 biggest creator. So what you wrote is that the biggest creator is gonna have this combination of live shows and unscripted content. 00:01:31.580 --> 00:01:36.700 And as someone who plays a lot of video games, I'm exposed to a lot of these creators 00:01:36.780 --> 00:01:39.820 who create who, uh, put out their content on Twitch. 00:01:40.465 --> 00:01:43.985 And it was interesting to see what is it? TPBN 00:01:43.985 --> 00:01:45.665 or TBPN? 00:01:45.905 --> 00:02:01.490 Whichever way around that is, the tech show that's playing on x, uh, all the time. It was interesting to see that hit the tech scene because it's been in gaming for a very long time. And I think some of the things that the tech, like, world can learn from gaming 00:02:01.730 --> 00:02:04.050 is this more unscripted 00:02:04.050 --> 00:02:07.090 kind of, you know, off the cuff kind of streams. 00:02:07.755 --> 00:02:15.995 And I just have a couple of examples if you wanna see because I follow a lot of these streamers, and I try to emulate them in my content. 00:02:16.395 --> 00:02:23.195 And I think it's it connects with one of the things you said, like, later in your list, which is, like, it's a bit anti AI 00:02:22.740 --> 00:02:25.620 because it's live, because it's unscripted, 00:02:25.700 --> 00:02:27.860 because things can go wrong, 00:02:28.180 --> 00:02:31.060 people actually wanna watch. It's very, very human. 00:02:31.220 --> 00:02:35.220 So I'll just take over the screen for a second and show you 00:02:36.100 --> 00:02:37.540 Twitch. So Twitch 00:02:38.345 --> 00:02:41.225 I think most of you know twitch.tv. 00:02:41.545 --> 00:02:43.705 It is a place where people 00:02:43.865 --> 00:02:44.905 livestream. 00:02:45.305 --> 00:02:50.185 And this is an example of a livestream. So this is actually a relatively popular streamer, 00:02:51.160 --> 00:02:56.840 a guy called Jeff Gersman. So he's just one of the people I watch and I pay to watch his channel. 00:02:57.080 --> 00:03:03.480 And he does these, like, three to four times a week, three to four hour long streams 00:03:03.480 --> 00:03:05.080 where he just sits there 00:03:05.485 --> 00:03:06.445 talking 00:03:06.845 --> 00:03:07.965 unedited, 00:03:08.205 --> 00:03:10.605 like, as messy as it can be, 00:03:11.085 --> 00:03:14.125 and just chats to his audience and reacts to his audience. 00:03:14.365 --> 00:03:19.245 And pretty much everyone I follow, this guy is live right now, Druskeys. He plays a game called 00:03:19.405 --> 00:03:22.940 Marathon. I can give it to you. If any of you guys are playing Marathon, 00:03:22.940 --> 00:03:27.420 it's a great game. You should play it. But this is a perfect example. So right now, 00:03:27.740 --> 00:03:31.100 and this is a smaller channel, but right now, you know, 247 00:03:31.100 --> 00:03:32.540 people are watching this guy live. 00:03:33.515 --> 00:03:40.315 People are paying a lot of people are paying to watch this guy live, and he's just sitting here playing a video game that he wants to play anyway, 00:03:40.715 --> 00:03:46.475 and this is something that also scales up to like, something that's a bit more official, 00:03:46.475 --> 00:03:48.075 like let me show you 00:03:48.550 --> 00:03:49.350 a 00:03:49.510 --> 00:03:50.870 giant bomb. 00:03:51.190 --> 00:03:56.630 So these guys or let me show you the kind of funny guys. So they also stream live 00:03:57.110 --> 00:04:01.830 every single weekday. This is more close to what you see with the TVPN. 00:04:01.910 --> 00:04:04.955 What actually is it? By the way, it's it's hilarious because 00:04:05.275 --> 00:04:11.115 you remind me of the people who like, the old older people who would be like, chat GTP. 00:04:11.115 --> 00:04:22.640 You know? Yeah. I I still can't remember any of these things. What is it? T It's TVPN. TVPN. TVPN. Yeah. And and by the way, if you're listening to this and you're like, well, why do I even care about, you know, streamers, 00:04:22.960 --> 00:04:27.520 you know, gaming streamers? The reason why you care is TBPN sold for over a $100,000,000. 00:04:27.520 --> 00:04:30.240 Yeah. And it was a business show, 00:04:30.480 --> 00:04:30.960 and, 00:04:31.360 --> 00:04:34.245 you know, in terms of viewership, it didn't have a huge viewership, 00:04:34.485 --> 00:04:39.285 but it had a super high value viewership. So the idea here is what are other 00:04:39.765 --> 00:04:43.125 high value audiences that need live shows? 00:04:43.365 --> 00:04:59.890 Yes. Exactly. And live, it doesn't have to be hyperscripted like you wrote in your tweet. This guy, Jeff Gersman, again, who's one of my favorite examples, he just turns the stream on, and he has a couple of broad topics, and he'll talk for hours and hours. And I think anyone who has that skill 00:05:00.095 --> 00:05:03.135 of just being able to talk long form 00:05:03.295 --> 00:05:04.015 about 00:05:04.255 --> 00:05:05.055 anything 00:05:05.215 --> 00:05:18.670 is going to have I think I think the ability to make just to go online, just to be able to talk while you're maybe doing something else, especially in the business context, is gonna be huge, and is going to be really differentiated. 00:05:19.150 --> 00:05:23.310 Like, almost all business content out there is very polished. 00:05:23.470 --> 00:05:25.630 It's very like, for example, almost every, 00:05:26.185 --> 00:05:30.905 like, pure business podcast, like, Diary of a CEO is one of the biggest 00:05:31.225 --> 00:05:32.985 purely business focused ones. 00:05:33.225 --> 00:05:35.945 It's hyper polished. It's all about interviews. 00:05:36.185 --> 00:05:44.550 What I'm trying to do is I'm trying to take all of this inspiration from the Twitch streaming world and turn that into the very unpolished 00:05:44.550 --> 00:05:45.830 gamer style 00:05:45.990 --> 00:05:46.950 mess, 00:05:46.950 --> 00:05:53.675 but with the business context. So that's something that I think from your list is gonna be bigger and bigger and bigger as AI 00:05:54.075 --> 00:06:02.635 sanitizes a lot of stuff. I think more people are gonna want want to listen to more authentic people speaking long form, 00:06:02.955 --> 00:06:03.515 unedited, 00:06:03.820 --> 00:06:04.780 unscripted, 00:06:04.780 --> 00:06:13.020 and live. So I think that's a huge one, and it's exactly a bet that I'm making for my own business. It's what I'm doing personally now 00:06:13.340 --> 00:06:14.540 every Tuesday, 00:06:14.780 --> 00:06:16.540 experimenting with it, and 00:06:17.020 --> 00:06:29.075 I'm I'm all in on that topic. Cool. I like that one, and I just I know people are gonna be like, okay, but how are you gonna make money if you're just live streaming, vibe coding all day? And I Yeah. 00:06:29.475 --> 00:06:30.515 I mean, what Come on. 00:06:31.235 --> 00:06:32.595 There's 00:06:32.100 --> 00:06:36.020 literally a million ways to skin that cat if you have thousands 00:06:36.500 --> 00:06:39.380 of people tuning into you every 00:06:39.460 --> 00:06:40.180 stream. 00:06:40.740 --> 00:06:44.660 And these are people who, like, have such a high affinity to you 00:06:45.315 --> 00:06:48.355 that they are begging for ways to 00:06:48.995 --> 00:06:50.355 to to 00:06:50.355 --> 00:06:51.315 give you money. 00:06:51.795 --> 00:06:58.515 I mean, I can just tell you to like, so I have only one to two one to 2,000 people tuning into me every Tuesday, 00:06:59.160 --> 00:07:01.160 and that business alone 00:07:01.480 --> 00:07:02.680 can make 00:07:02.680 --> 00:07:05.080 4 to €500,000 00:07:05.240 --> 00:07:09.320 with no ads, with nothing else other than me selling, 00:07:09.640 --> 00:07:11.400 like, in person events or, 00:07:11.825 --> 00:07:18.945 like, even merch around the topic of what I'm talking about. And so it really can be, with a tiny audience, 00:07:19.265 --> 00:07:24.625 you can really build something special there. And I think if you look at the Patreon, a lot of the Patreon 00:07:25.100 --> 00:07:32.300 numbers are public for a lot of these podcasts and a lot of these shows that I'm talking about, and you'll see sometimes they're bringing up to 70, 00:07:32.460 --> 00:07:38.380 a 100,000 a month just from people sponsoring their Patreon, or just for people paying for their Patreon, 00:07:38.965 --> 00:07:43.365 and it's not it doesn't require a huge amount of listeners to make that work. 00:07:43.925 --> 00:07:45.845 You don't need to be Greg level 00:07:45.845 --> 00:07:47.125 to make that work. 00:07:47.365 --> 00:08:00.100 I have a tiny podcast, and it works. Who is that? Who's Greg? Alright. I'm gonna I'm gonna go to my my my favorite one here, and it's it's one category that actually has, like, a 100 ideas or more in it. 00:08:00.500 --> 00:08:01.140 So 00:08:02.260 --> 00:08:05.845 it's what I call action apps. So if you think of 00:08:06.485 --> 00:08:07.685 mobile apps, 00:08:09.445 --> 00:08:11.605 I you know, Instagram, TikTok, 00:08:12.085 --> 00:08:15.845 Uber, DoorDash, you name it, you basically scroll 00:08:16.085 --> 00:08:16.885 and 00:08:17.070 --> 00:08:19.790 and then it, like, feeds you stuff. Or, 00:08:20.350 --> 00:08:24.590 you know, if you're logging into a CRM or something like a Salesforce, 00:08:24.830 --> 00:08:30.270 like, it's it's asking you, the human being, to do thing do things. But with AI, 00:08:30.750 --> 00:08:31.790 you can actually 00:08:31.950 --> 00:08:33.070 create apps 00:08:33.445 --> 00:08:35.925 that do things on your behalf, 00:08:36.485 --> 00:08:41.365 clearing your inbox, booking your calendar, you know, filing expenses. 00:08:42.005 --> 00:08:46.725 So not not having the human actually do something, 00:08:46.885 --> 00:08:49.160 but the agents actually do something. 00:08:49.480 --> 00:09:01.880 So the opportunity is in they're, you know, basically looking at a bunch of different apps where it's like, if I were to make this agent first, apps that do things for me, not apps I stare at and that rely on human beings, 00:09:02.475 --> 00:09:03.995 What can I reinvent 00:09:03.995 --> 00:09:05.035 in mobile 00:09:05.275 --> 00:09:06.155 such that, 00:09:07.275 --> 00:09:12.155 you know, I'm a first mover advantage? So action apps as a category. 00:09:12.795 --> 00:09:23.770 J Ice Cream, what do you think? I think it's great. I think I'd love the idea of just having something that just takes action, and I don't have to do anything. Like, I down or I pay for 00:09:24.090 --> 00:09:25.050 superhuman 00:09:25.050 --> 00:09:25.610 male. 00:09:26.345 --> 00:09:42.025 I still it's supposed to be, you know, like a super AI optimized inbox thing to get you to inbox zero, but I still have to do everything manually myself. I mean, I don't know exactly how these action apps would work, but I'd love to be able to just plug something like that into 00:09:42.480 --> 00:09:43.600 my email, 00:09:43.680 --> 00:09:54.560 my superhuman, something that somehow learned about the way I wanna do things. Why doesn't that already work? Like, why doesn't it already work that I I've been using Gmail superhuman whatever 00:09:54.640 --> 00:10:02.865 for years. Why doesn't it already just know what to do? Why isn't this happening? This reminds me of, like remember back in the day when 00:10:02.945 --> 00:10:05.105 mobile first came out, and then 00:10:05.505 --> 00:10:09.185 a lot of the web companies took a while to become 00:10:09.745 --> 00:10:11.585 mobile 00:10:10.970 --> 00:10:12.250 first. Right? Remember? 00:10:12.650 --> 00:10:28.835 Yeah. I mean, I remember Facebook having a very painful transition to mobile. Exactly. And that's why they bought Instagram. Like, Instagram was basically the mobile first version of Facebook if you think about it. I think the same thing is happening right now with agent first apps. 00:10:29.715 --> 00:10:32.915 So it's gonna be hard for companies 00:10:33.235 --> 00:10:33.795 to 00:10:34.435 --> 00:10:35.955 basically do the transition 00:10:36.275 --> 00:10:38.035 to become agent first. 00:10:38.600 --> 00:10:41.720 And I think that's the opportunity for people listening right now. 00:10:42.040 --> 00:10:45.160 Do you think that from a user experience perspective, 00:10:45.640 --> 00:10:46.520 if the 00:10:47.240 --> 00:10:50.440 product is too automated, that it feels like 00:10:50.760 --> 00:10:52.040 just just from a pure 00:10:53.145 --> 00:10:56.345 sense from the user that it might not feel as valuable, 00:10:56.505 --> 00:11:03.785 that actually me clicking on stuff and doing things is what adds to the sensation that this thing is worth it. I wonder if there's some 00:11:04.185 --> 00:11:05.785 element of all of this of, 00:11:06.400 --> 00:11:08.720 if it's fully set it and forget it, 00:11:09.280 --> 00:11:22.275 would there be such low user engagement that people would consider canceling it and wouldn't understand the value? I'm just I'm wondering how that's gonna play out. Like, there's do you know this product called Incogni? 00:11:22.515 --> 00:11:23.235 No. 00:11:23.635 --> 00:11:27.635 So Incogni is, like, in the background, Incogni, 00:11:27.715 --> 00:11:32.275 like, gets you removed from all of these different lists that, you know, 00:11:32.595 --> 00:11:37.500 spam you and send you emails, whatever. And it's like a privacy a piece of privacy software. 00:11:37.900 --> 00:11:42.540 But you never really hear from this. You you pay for the product, but you never really 00:11:43.020 --> 00:11:46.860 you never have to interact with it because it's all happening in the background automatically. 00:11:47.340 --> 00:11:53.895 And so every year, when I when, like, you know, I get the bill for incogni and it's like, oh, that's still running in the background, 00:11:54.215 --> 00:11:56.935 I kind of don't feel the 00:11:57.815 --> 00:12:01.335 I almost feel it sounds really stupid, but I almost feel 00:12:01.910 --> 00:12:06.630 if there was some level of me having to interact with it even a little bit, 00:12:06.950 --> 00:12:11.430 it might imp or it might increase my engagement with the product and my 00:12:11.990 --> 00:12:15.190 retention. It's a completely random thought. I'm just wondering 00:12:15.430 --> 00:12:20.605 when a product gets so clever that you can fully set and forget it, 00:12:21.405 --> 00:12:41.280 I'm curious to see how the retention gets hit when these things start happening. I want it to happen, but I'm curious. My take on that is what you're describing is is, like, a customer going into the kitchen and just cooking themselves their own meal and being like, because they've, like, cooked this meal, they're gonna enjoy the steak 00:12:41.680 --> 00:12:45.200 way more. And my perspective is people just want 00:12:45.725 --> 00:12:49.085 Convenience to the max? Convenience to the max. 00:12:49.725 --> 00:12:53.805 You know? And human beings are, like, lazy by definition. 00:12:54.765 --> 00:12:59.165 Like, we're always looking I shouldn't say lazy. We're always looking for the path of least resistance. 00:12:59.570 --> 00:13:02.290 Yeah. And I don't blame us human beings because 00:13:02.930 --> 00:13:12.050 life is difficult. Right? So if we're gonna eat a steak, we just want that steak, you know, cooked right. You know? And I think there's gonna be just this whole 00:13:13.005 --> 00:13:16.445 suite of apps. Like, think someone can go and create a studio 00:13:16.765 --> 00:13:19.245 that just focuses on action apps. 00:13:19.885 --> 00:13:26.365 And I think those, you know, assuming they're picking the right niche, assuming it's a real pain point, assuming the customer has 00:13:26.760 --> 00:13:29.400 willingness to spend on that pain point, 00:13:29.800 --> 00:13:40.200 there's a huge opportunity to go. And I I actually go and create these apps, and I actually think that those apps end up getting acquired similar to how like the Instagrams got acquired by Facebook. 00:13:41.345 --> 00:13:57.200 And you can use you know, you don't need to build the AI from scratch. Right? You can integrate with Claude Agent SDK and other other SDKs in order to build these things. So you're basically building a layer on top of it. You know when people were talking about GPT wrappers? 00:13:57.280 --> 00:13:58.640 Mhmm. Yeah. Well, 00:13:59.680 --> 00:14:09.235 yeah, now we have, like, agent wrappers. Right? That's kind of like where we're at here, and I I I'm I'm starting to see people pick up on it, but I think the mobile first version 00:14:09.875 --> 00:14:12.995 mobile first plus agent plus niche 00:14:13.635 --> 00:14:18.115 plus willingness to spend plus warp boring, you know, workflow, 00:14:18.435 --> 00:14:26.830 plus if you can figure out how to reverse engineer the TikTok or the Instagram Reel to get people actually into the app, that's the workflow. 00:14:27.150 --> 00:14:28.830 Easier said than done, of course, 00:14:29.710 --> 00:14:39.435 but that's an interesting category I'm spending a lot of time thinking about. Alright. What's what's your example? Sorry. Can just just to get it in into my head properly. Yeah. An action app. 00:14:39.675 --> 00:14:44.715 What is what is and, like, for for a specific topic, maybe like email, 00:14:45.115 --> 00:14:49.400 what would an action app look like to you? Is it doing one small thing 00:14:49.880 --> 00:14:57.800 within a main product, or is it a product within itself? Like, how do you imagine it? Well, using email as an example, that would just be 00:14:58.440 --> 00:15:03.320 what does the AI first version of superhuman look like? Mhmm. And 00:15:03.785 --> 00:15:08.265 when you go or Gmail look like, or whatever email app you're using. 00:15:08.585 --> 00:15:10.745 So when you go into an email 00:15:10.905 --> 00:15:12.105 app today, 00:15:12.505 --> 00:15:16.825 it really relies on the human being to do things. Yes. A lot of the 00:15:17.305 --> 00:15:18.585 Gmails of the world 00:15:19.950 --> 00:15:23.230 email apps have AI bolted on, 00:15:23.550 --> 00:15:26.030 but they don't have it as the core experience. 00:15:26.350 --> 00:15:31.630 Mhmm. So you have to you know, it's not and it's not easy, but you have to reimagine the the 00:15:31.870 --> 00:15:33.230 core UX 00:15:33.745 --> 00:15:35.105 of email, 00:15:35.265 --> 00:15:40.625 and and it probably isn't a list of here's all your emails because that's just daunting. 00:15:41.505 --> 00:15:45.105 Maybe it's every single day, I'm gonna I'm gonna send you 00:15:48.100 --> 00:15:53.460 maybe it's like you you download an app, it learns about how you like to answer certain things, 00:15:53.860 --> 00:15:57.780 and it basically says, hey, we're gonna answer 80% of your emails 00:15:58.180 --> 00:15:59.460 via agents. 00:15:59.860 --> 00:16:00.980 Like, your your your like, 00:16:02.355 --> 00:16:13.715 those are our emails now, and we're only you know, keep your Gmail, but those 80% are gonna be automated, and we're gonna give you an interface around just managing how the agents are interacting. 00:16:14.430 --> 00:16:18.430 Yes. And we're only gonna show you the one or two emails 00:16:18.670 --> 00:16:22.670 per day based on the conversation you have what you've had with the agent or whatever 00:16:22.910 --> 00:16:23.870 that I 00:16:24.750 --> 00:16:31.885 don't wanna respond to because it seems too important. But, like, here's what I was going to say. Can I say yes to this? 00:16:32.205 --> 00:16:35.245 That's kinda the holy grail of email, basically. Exactly. 00:16:35.645 --> 00:16:43.325 Alright. Okay. I understand it. Alright. So for me, my next one that jumped out for me from your list was just number one. 00:16:44.060 --> 00:16:48.060 Not not because it's the only one I read. No. I'm just kidding. It's the 00:16:48.460 --> 00:16:49.420 loneliness, 00:16:49.420 --> 00:16:50.620 solving loneliness, 00:16:50.620 --> 00:16:51.740 third spaces, 00:16:51.740 --> 00:16:53.580 community apps, IRL. 00:16:53.900 --> 00:16:58.220 So and this connects with a couple of the other things. I think the loneliness thing, 00:16:58.925 --> 00:16:59.885 especially 00:16:59.885 --> 00:17:02.525 since COVID, has just been insane. 00:17:02.525 --> 00:17:05.005 Like, it's really crazy. I I think, like, 00:17:05.725 --> 00:17:07.245 was a time where 00:17:07.725 --> 00:17:09.645 people used to view, 00:17:10.205 --> 00:17:34.525 like, my parents' generation and their parents' generation as being very lonely and spending all their time at home watching TV and not interacting with other people and not going out, there was like this people would talk about it. There was like TV ads for it in Ireland about, you know, older people being lonely, And now I'm seeing that in my generation of people in their mid to late thirties who just stay home all day on the Internet, 00:17:34.685 --> 00:17:37.725 you know, consuming content, just consuming. 00:17:38.205 --> 00:17:38.845 And 00:17:39.180 --> 00:17:44.940 I think this what what you've put in here, this third space is community apps, IRL. 00:17:45.340 --> 00:17:47.740 I think it's not just a huge, 00:17:47.980 --> 00:17:50.460 like, business opportunity. I think it's also, 00:17:51.355 --> 00:17:52.635 like, something 00:17:52.955 --> 00:17:56.155 that needs to happen for the good of humanity. 00:17:56.235 --> 00:17:57.355 Mhmm. And 00:17:57.675 --> 00:18:04.715 I think for me, this is the thing that I'm this is one of the ones that I'm personally chasing and personally experimenting with. 00:18:05.260 --> 00:18:06.220 We ran 00:18:06.540 --> 00:18:08.300 a retreat in February, 00:18:08.620 --> 00:18:11.580 which was five days off the grid. So no 00:18:11.740 --> 00:18:17.500 Internet, no phones, no tech, nothing. I think I invited you you to it. Oh, you didn't turn off actually. Interesting. 00:18:19.245 --> 00:18:32.765 I'm too glued to my phone, bro. Exactly. So no actually, two people pulled out because they got so locked into Claude Code. They were like because Claude Code was just ramping up. They were like, I cannot come to this event. I need to be on Claude. So 00:18:33.470 --> 00:18:36.030 we decided to to create this thing, 00:18:36.270 --> 00:18:53.735 which was like in the kind of sense of a summer camp where people from all over the world come together, there's no phones, there's nothing, you're completely separated from everything else, and you just hang out, you'd like, do art together, you whatever, you hang out for five days, and it was an amazing experience, and this is something that 00:18:54.215 --> 00:18:57.895 I did it. We we basically broke even. 00:18:57.975 --> 00:19:00.055 It cost like $90,000 00:19:00.055 --> 00:19:01.895 to run, we made $90,000, 00:19:02.270 --> 00:19:15.150 but I did it so that the people who came to it could do their own versions of it. I don't wanna be the person bringing this out to the world. It's so hard to do it. But if someone could turn that into a business, if some one of those people could turn that into a business, 00:19:15.745 --> 00:19:19.825 something that brings people together, something that brings people into 00:19:20.065 --> 00:19:21.585 the real world, 00:19:21.905 --> 00:19:23.985 I think it's gonna be totally, 00:19:23.985 --> 00:19:28.385 like, it's gonna be something that's explosive. And and what you've put in here is, 00:19:28.705 --> 00:19:30.545 it doesn't have to be just in person. 00:19:31.190 --> 00:19:35.990 I'm assuming you haven't heard of the Discord group called Dads of Marathon, 00:19:37.190 --> 00:19:40.390 because it's very niche to one video game, 00:19:40.630 --> 00:19:45.430 but there's how many people are in this right now? So this is an example of, like, a digital environment 00:19:45.655 --> 00:19:48.055 community that's exploded, 00:19:48.215 --> 00:19:52.855 and I'm part of, and it's absolutely amazing, there's 13,898 00:19:52.855 --> 00:19:53.575 members. 00:19:53.815 --> 00:19:56.455 It's a Discord group of dads 00:19:56.455 --> 00:19:58.535 or basically casual 00:19:58.535 --> 00:20:04.010 gamers who don't have time to play video games, who don't have time to play competitive video games, 00:20:04.250 --> 00:20:07.370 but because this is a cooperative game where you have to talk to people, 00:20:07.850 --> 00:20:13.930 and they know you're not gonna find other dads to play with who you know, because, you know, people don't have your hobbies anymore, 00:20:14.735 --> 00:20:17.295 This Discord group, Dads of Marathon, 00:20:17.295 --> 00:20:27.855 has been my, like, central community for the last three months to find other people to play this games game with. And it's the first time I've actually made, like, friends, 00:20:28.370 --> 00:20:31.410 you know, purely online in a very long time. 00:20:31.730 --> 00:20:33.090 And so I think these 00:20:33.170 --> 00:20:34.130 niche 00:20:34.130 --> 00:20:35.170 communities 00:20:35.570 --> 00:20:41.650 around actually talking to people, actually connecting with people, actually doing stuff together, in this case it's a particular game, 00:20:42.445 --> 00:20:44.845 is it clear like, that's almost 00:20:45.085 --> 00:20:48.365 if you look at the amount of players playing Marathon right now, 00:20:48.765 --> 00:20:51.485 there's almost more people in this group 00:20:51.885 --> 00:20:56.780 than actually are playing that game. It's insane. It just exploded. 00:20:56.940 --> 00:21:00.940 And that is listen to how niche that is. It's a niche game, 00:21:01.260 --> 00:21:05.980 and someone has created a community for dads who are playing that game. Like, 00:21:06.700 --> 00:21:08.125 it's so insane, 00:21:08.125 --> 00:21:09.645 and 13,900 00:21:09.645 --> 00:21:12.205 whatever people are in there. It's super active, 00:21:12.605 --> 00:21:13.965 and it's an amazing, 00:21:14.045 --> 00:21:21.710 like, community experience, and I'm so happy people went and did that. But it shows that there's this, like, thirst for connection 00:21:21.950 --> 00:21:23.310 both in person 00:21:23.470 --> 00:21:29.470 and online, and though those are the spaces that I'm looking into at the moment. So here's my quick take 00:21:29.630 --> 00:21:30.190 on 00:21:31.230 --> 00:21:33.870 on loneliness, the opportunity, and the impact. 00:21:34.805 --> 00:21:38.565 So look at this chart. I don't know if you saw this. Americans with 00:21:38.965 --> 00:21:43.765 less than one close friends is almost at 22%. It's at 22%. 00:21:44.645 --> 00:21:46.885 Yeah. That's terrible. Crazy. Basically 00:21:47.125 --> 00:21:49.845 Terrible. Almost a quarter of Americans 00:21:50.380 --> 00:21:51.900 have no close friends. 00:21:52.700 --> 00:21:53.340 So 00:21:54.380 --> 00:21:58.460 from an impact perspective, I completely agree. Like, we need to do something about this. 00:21:58.940 --> 00:22:03.340 From a business perspective, I think that you can actually create a bunch of 00:22:03.845 --> 00:22:05.125 great businesses 00:22:05.445 --> 00:22:10.085 that help people with loneliness. You gave such a great example of dads 00:22:10.085 --> 00:22:11.205 playing marathon. 00:22:11.365 --> 00:22:12.565 Dad's a marathon. 00:22:12.645 --> 00:22:13.125 People 00:22:13.445 --> 00:22:16.085 like, I I I bet you would pay a monthly fee. 00:22:17.410 --> 00:22:18.770 Oh, 100%. 00:22:18.770 --> 00:22:19.890 100%. 00:22:20.130 --> 00:22:24.050 I don't even I if they sell something, I'm gonna buy it. If they sell some anything. 00:22:24.290 --> 00:22:29.410 Exactly. So if we can just if we distill that for a second, you know, 00:22:31.065 --> 00:22:35.305 you picked a game, a niche game with a niche, dads. 00:22:35.865 --> 00:22:38.105 There's an opportunity to do dads 00:22:38.345 --> 00:22:40.105 play x y z, 00:22:40.505 --> 00:22:41.945 like Yeah. Games, 00:22:42.025 --> 00:22:42.585 hobbies, 00:22:43.520 --> 00:22:50.000 different niches, and you can go create the dad company. And that's just a huge opportunity solving loneliness for dads. 00:22:50.480 --> 00:22:56.240 Right? Yeah. Especially men, we're not good at I mean, I don't know how you are, but I'm 00:22:56.560 --> 00:22:56.880 quite 00:22:58.115 --> 00:23:06.115 like, I have to be reminded to be social. I'm I'm not great at it. I'm not great at, like, reaching out to my friends and saying, hey, let's do something. 00:23:06.755 --> 00:23:09.315 And so this Dads of Marathon thing, 00:23:09.715 --> 00:23:12.995 as an example, is the first time since I was fourteen 00:23:13.380 --> 00:23:18.020 first time since I was 14 years old, I'm 38 now, that I actually played, 00:23:18.500 --> 00:23:20.740 like, a shooter competitive 00:23:20.740 --> 00:23:24.580 multiplayer game with other people because of this Discord group. 00:23:26.115 --> 00:23:29.395 Well, I would I would play with you. But 00:23:29.395 --> 00:23:38.515 I I I believe. There's two companies I I wanna highlight that I think are doing well in terms of just to get people's creative juices flowing around building businesses around loneliness. 00:23:38.755 --> 00:23:40.835 So one is a company called two two two. 00:23:42.570 --> 00:23:44.810 Have you seen this? Never heard of it. 00:23:47.530 --> 00:23:50.570 I'm a small investor in this, like so small. 00:23:51.530 --> 00:23:58.025 But basically, you take a personality test. So it says, start by taking our personality test so we can determine your most compatible matches. 00:23:58.585 --> 00:24:05.625 Choose an experience, so you decide if you want dinners, or cocktail bars, or salsa nights, or basketball games. And then you meet, 00:24:05.865 --> 00:24:07.545 you know, five to seven different matches, 00:24:09.360 --> 00:24:13.280 and you actually go and do that thing with these people in your city. 00:24:13.760 --> 00:24:15.840 And they are absolutely 00:24:16.000 --> 00:24:16.960 crushing it. 00:24:17.440 --> 00:24:19.200 So, like, as an example, 00:24:20.320 --> 00:24:21.120 you know, 00:24:22.160 --> 00:24:24.080 dinner, cowboy hats, cocktails. 00:24:24.395 --> 00:24:26.795 Kinda kinda random, but This 00:24:27.435 --> 00:24:36.795 is amazing. And you know what? People listening to this podcast right now are thinking, oh, yeah. But these these guys have already done it. It's already done. First of all, very 00:24:37.035 --> 00:24:37.675 few people 00:24:38.700 --> 00:24:41.100 want to even do this type of business. 00:24:41.260 --> 00:24:48.940 This is this is a type of business where you have to be a specific type of person to even create it. Yeah. And so if you happen to be the type of person 00:24:49.260 --> 00:24:52.460 who likes to bring people together for experiences, 00:24:52.865 --> 00:24:54.785 If you happen to be a goddamn 00:24:55.265 --> 00:24:57.265 someone who enjoys organizing 00:24:57.265 --> 00:24:58.065 events, 00:24:58.305 --> 00:25:03.025 you might be at some sort of crazy advantage right now. Because I can tell you, 00:25:03.505 --> 00:25:18.770 I do not like doing those things. I do it because I think it needs to be in the world, but I want other I don't wanna do it. I don't actually find that. That's not my thing at all. I'm too much of an introvert. But that is that is a killer 00:25:19.415 --> 00:25:23.575 business for someone who likes to organize events and be around people. Kill killer business. 00:25:23.735 --> 00:25:26.935 I wanna go to our next our next category. But 00:25:27.655 --> 00:25:31.415 before I do that quickly, if you do wanna create a business like this, 00:25:32.620 --> 00:25:36.780 you know, a membership model makes sense. Mhmm. Mhmm. So, 00:25:37.100 --> 00:25:40.300 you know, I I'd encourage people to look at memberships. 00:25:40.780 --> 00:25:43.180 And the beauty about that is you're getting recurring revenue. 00:25:43.420 --> 00:25:45.180 The other company that's really interesting 00:25:46.205 --> 00:25:48.925 in this space is a company called Fabric. 00:25:49.485 --> 00:25:57.165 So you can see they do 75 plus gatherings per month month. They're in New York and Chicago. They've got 500 members. 00:25:58.205 --> 00:26:01.165 And then they have just a huge wait list of people waiting. 00:26:02.620 --> 00:26:06.460 It says they have no lengthy wait list, but I'm pretty sure there is a wait list to join. 00:26:08.060 --> 00:26:12.860 No affiliation with this at all, but it's people apply. You get access to these spaces. 00:26:13.180 --> 00:26:22.215 They I think they're like five to 10,000 square feet, and then you participate in these gatherings. And the gatherings are just these events. So they're basically an event company. 00:26:22.615 --> 00:26:28.935 You know, you hear about how there's an issue with commercial real estate right now because, you know, office space is is 00:26:29.590 --> 00:26:38.230 not, you know, doing so hot. So they've just retooled that into community infrastructure, and I hear they're doing really, really well. 00:26:38.630 --> 00:26:40.710 So and a great example of, 00:26:41.110 --> 00:26:43.510 you know, a business that I think is doing well 00:26:44.265 --> 00:26:50.105 in terms of traction, but also making impact. Alright. What's the what's the next one you wanna talk about? 00:26:50.585 --> 00:26:54.105 Oh, I I think I went that was my one. 00:26:54.745 --> 00:26:58.105 Oh, that was that's true. That was your one. Alright. So my turn. 00:26:58.840 --> 00:27:00.200 I wanna talk about 00:27:01.000 --> 00:27:02.040 Eldertech. 00:27:02.520 --> 00:27:03.240 So 00:27:03.960 --> 00:27:06.360 I like the name. Eldertech. 00:27:06.360 --> 00:27:08.040 Eldertech. Mysterious. 00:27:09.240 --> 00:27:11.080 Everyone is creating apps, 00:27:12.115 --> 00:27:12.915 businesses, 00:27:13.395 --> 00:27:13.955 for, 00:27:14.515 --> 00:27:17.875 like, what we just saw, Gen z and millennials, 00:27:17.955 --> 00:27:19.795 cowboy hats and dinners, 00:27:20.275 --> 00:27:22.835 speakeasies and this. Right? Yeah. 00:27:23.635 --> 00:27:25.155 Who is creating 00:27:25.235 --> 00:27:26.755 apps and companies 00:27:27.240 --> 00:27:29.000 for older adults? 00:27:29.400 --> 00:27:32.600 There's 70 plus million boomers in The US, 00:27:32.920 --> 00:27:35.640 and there's a ton of underserved niches 00:27:35.640 --> 00:27:38.040 and pain points that they have. 00:27:38.760 --> 00:27:39.960 And 00:27:39.575 --> 00:27:47.575 AI specifically is one of the greatest ways to help those people with things like hearing, mobility, social, memory, 00:27:47.575 --> 00:27:48.295 and vision. 00:27:48.935 --> 00:27:51.655 And there's this thinking that 00:27:52.280 --> 00:27:53.400 if you're creating 00:27:54.680 --> 00:27:57.720 products for older adults, you know, in the positioning, 00:27:57.720 --> 00:28:01.240 in the landing pages, you you need to show, like, old people 00:28:01.800 --> 00:28:08.695 and gray hair and white hair and balding and stuff like that. These people don't wanna don't see themselves as that. 00:28:08.935 --> 00:28:17.815 They they just want want products that are gonna make them happier and healthier. And I think there is a ton of businesses to be created in elder tech, 00:28:18.850 --> 00:28:22.130 which is basically this, you know, the technology 00:28:22.130 --> 00:28:23.410 for older people, 00:28:24.210 --> 00:28:26.210 mobile apps, desktop apps, 00:28:26.370 --> 00:28:27.330 agents, 00:28:27.410 --> 00:28:35.315 AI with some hardware. What do you think? Dude, first of all, what age range are you talking about here in your head? Like, what are you imagining? 00:28:36.115 --> 00:28:37.155 65. 00:28:37.155 --> 00:28:38.275 65. 00:28:38.515 --> 00:28:39.475 Okay. So 00:28:39.955 --> 00:28:42.835 my main business, facilitator.com, 00:28:42.835 --> 00:28:43.715 originally, 00:28:43.795 --> 00:28:43.955 our 00:28:44.710 --> 00:28:50.230 assumption of our audience was it's gonna be people in their twenties working in tech companies. 00:28:50.630 --> 00:29:01.185 When we started doing Facebook ads and just stopped trying you know, like, putting them out there generically and seeing who would come in without doing, like, very specific targeting, 00:29:01.665 --> 00:29:04.625 it actually ended up that the most customers 00:29:04.865 --> 00:29:09.025 or our most valuable customers are all, like, over 45. 00:29:09.425 --> 00:29:09.985 And 00:29:10.465 --> 00:29:11.505 it 00:29:11.860 --> 00:29:15.700 completely shocked us because all of our advertising is very silly, 00:29:15.940 --> 00:29:19.060 very I mean, I'm in the ads being goofy. 00:29:19.220 --> 00:29:20.740 If you go to facilitator.com, 00:29:20.740 --> 00:29:22.980 it's kind of a cool looking website, 00:29:23.380 --> 00:29:24.020 but our, 00:29:24.795 --> 00:29:34.875 like, the people who can spend the most money with us simply because they are the highest earners or have built up the most savings are the people 40, 45, 00:29:34.875 --> 00:29:35.755 50. 00:29:35.835 --> 00:29:36.395 So 00:29:37.300 --> 00:29:50.100 just to say the age range thing is such a big thing because we're all told when we're building products, we're all sort of excited to build stuff for people in their twenties because I guess that's the sort of explosive 00:29:50.100 --> 00:29:50.980 growth range. 00:29:51.605 --> 00:29:55.045 But if you're just looking to build something that makes a couple of million, 00:29:55.605 --> 00:29:59.045 looking to who the who actually has the money, 00:29:59.285 --> 00:30:02.085 and who's not getting a lot of cool shit made for them. 00:30:02.485 --> 00:30:08.940 And again, this falls into the dads of marathon thing. You know, a couple of the people I'm playing with are 50, 00:30:09.340 --> 00:30:22.165 and they're loving the fact that there's this place now to hang out if you're bad at the stuff. Again, you know, video games are all all gaming stuff is targeted at kind of a younger, cooler audience. 00:30:22.565 --> 00:30:33.525 And also, especially with competitive video games, if you're not good at it, if you're not young, you're not gonna be good at it. So older people are sort of left out, and I'm I'm even in that range. And it's been really cool to see, 00:30:34.310 --> 00:30:38.230 again, Dads of Marathon, it's almost like a piece of elder tech 00:30:38.390 --> 00:30:44.470 targeting people who are no longer able to use like, I can't I'm not Twitch like speed anymore, 00:30:44.630 --> 00:30:50.955 I can't like be competitive anymore, but you just wanna enjoy yourself. So I think that is a huge 00:30:51.435 --> 00:30:56.315 even if you expand it, the age range down to, like, the the forties as well, 00:30:56.715 --> 00:30:59.995 there's so much scope, there's so much stuff you can do there, 00:31:00.315 --> 00:31:03.595 and I think it's a shame to only be targeting people, 00:31:03.995 --> 00:31:04.395 you know, 00:31:05.240 --> 00:31:06.280 like, 00:31:06.280 --> 00:31:09.160 late teens, twenties, thirties, because 00:31:09.320 --> 00:31:13.320 it's the people in their forties and fifties who have a lot more 00:31:13.960 --> 00:31:20.360 also free time, you know, their kids have maybe moved out as well. That's a huge target customer for us at facilitator.com, 00:31:20.565 --> 00:31:24.005 is people whose kids have already moved out, and they're looking to retrain. 00:31:24.405 --> 00:31:29.045 It's a it's an amazing market, and, honestly, sometimes these people are just more enjoyable to deal with. 00:31:29.365 --> 00:31:30.165 I mean, 00:31:30.725 --> 00:31:32.805 when you're creating a business, sometimes 00:31:33.120 --> 00:31:40.320 you don't need to overthink it. So Yeah. Fish where the fish are. Yes. And everyone is fishing. 00:31:40.720 --> 00:31:46.480 Like, everyone is trying to create apps for gamers, let's say. Right? And the gamers are between, 00:31:47.465 --> 00:31:49.945 you know, thirteen and twenty five. 00:31:50.345 --> 00:31:52.025 Yeah. Like the Roblox 00:31:52.185 --> 00:31:52.825 range. 00:31:53.065 --> 00:31:56.745 You know? Exactly. So what you're saying is, like, the dads of Marathon 00:31:57.065 --> 00:32:00.665 is, like, way more way underserved. And what I'm saying is, 00:32:02.620 --> 00:32:05.180 you're so happy you found dads at Marathon. 00:32:05.420 --> 00:32:06.220 Where's 00:32:06.220 --> 00:32:08.060 the grandpas of Marathon 00:32:08.220 --> 00:32:13.100 at? Yeah. You know what I mean? That'll be very relevant in, like, ten years as well when gamers 00:32:13.420 --> 00:32:23.325 are graduate. Now that whole audience is getting older and older. It's getting more expensive to game. Only people who are gonna be gaming are older people. Exactly. So 00:32:23.645 --> 00:32:28.685 for you know, in terms of, like, opportunities, I think that just, like, coming up with ideas around 00:32:29.325 --> 00:32:31.085 65 00:32:31.710 --> 00:32:33.710 is not only a good business 00:32:33.870 --> 00:32:36.270 to be in because you're fishing where the fish are, 00:32:36.590 --> 00:32:39.070 but you're also going back to the loneliness thing 00:32:39.390 --> 00:32:44.510 Yes. You can actually make impact, which is so cool and so fun. You know? And and hot tip, 00:32:45.065 --> 00:32:45.865 everyone 00:32:45.865 --> 00:32:50.345 keeps telling me, Jonathan, Facebook ads don't work anymore because no one uses Facebook. 00:32:50.665 --> 00:32:56.585 You're wrong. A very large amount of people use Facebook. They're just not in your age range. 00:32:56.905 --> 00:33:14.355 And we have people, like, buying our product every single day who've just heard about us on Facebook on the same day. They just happen to be, like, 50 or 55 or 60 years old, and they're not using TikTok. So or YouTube. So I think it's it's just 00:33:14.755 --> 00:33:19.235 we're sometimes a little bit out of touch with the market because of our age range. 00:33:19.635 --> 00:33:21.395 I I definitely know I am. 00:33:22.355 --> 00:33:26.835 Alright. Your turn. That's a good one. That's a really good one. Honestly, that's a really 00:33:27.770 --> 00:33:29.210 that's really powerful. 00:33:30.330 --> 00:33:31.530 I think, like, 00:33:32.170 --> 00:33:33.050 maybe 00:33:33.050 --> 00:33:37.530 connected to it, but not a 100%. So number 23 from your list 00:33:37.690 --> 00:33:41.050 made it into my top six, is biggest hobbies, 00:33:41.885 --> 00:33:46.045 adults learning for joy, pottery, woodworking, and drawing. 00:33:46.365 --> 00:33:48.765 And I chose that because 00:33:49.165 --> 00:33:51.325 I literally ran a painting 00:33:51.565 --> 00:33:52.925 essentially a painting 00:33:53.165 --> 00:33:55.005 retreat, uh, in February 00:33:55.085 --> 00:33:55.805 for 00:33:56.060 --> 00:33:56.940 adults, 00:33:56.940 --> 00:34:00.140 most of whom were 40 and most of whom were in this, 00:34:00.460 --> 00:34:02.300 you know, older range who who had 00:34:02.940 --> 00:34:09.260 their kids had moved out. Maybe they're they've been working in corporate for a while. They're looking for a change. They're looking for something 00:34:09.420 --> 00:34:10.220 different to do. 00:34:11.385 --> 00:34:15.545 And so I think the age range of that group was maybe between 35 and 00:34:15.785 --> 00:34:17.065 65. 00:34:17.545 --> 00:34:18.185 And 00:34:18.825 --> 00:34:24.080 people just wanted to take time for themselves to not learn, 00:34:24.320 --> 00:34:28.080 like, some business thing, to not learn some tech thing, 00:34:28.240 --> 00:34:34.320 but to actually just go and do things that make them feel joyful. And in this case, it was primarily painting. 00:34:34.800 --> 00:34:45.285 Um, and this was like something again, I've never run a painting retreat under my brand, but I wanted to try it. And this was something that like sold out essentially instantly, 00:34:46.005 --> 00:34:47.765 and I'm a huge 00:34:48.245 --> 00:34:50.325 huge fan of creating 00:34:50.730 --> 00:34:51.530 creating, 00:34:51.530 --> 00:34:55.530 like, small bit a small business or small communities around these topics. 00:34:55.850 --> 00:34:57.690 Mine like, painting, 00:34:57.770 --> 00:34:58.490 music, 00:34:59.610 --> 00:35:01.610 like, gardening's a huge thing. 00:35:01.930 --> 00:35:05.210 I think I just think it's an amazing thing to go into. Again, 00:35:05.795 --> 00:35:07.715 there's not a lot of competition 00:35:08.035 --> 00:35:11.795 because not a lot of people even want to do this. 00:35:12.195 --> 00:35:14.515 Like, it's kind of seen as, like, a boring thing, 00:35:14.755 --> 00:35:18.515 and that's why there's not a lot of competition. Can I show you something real quick? Yeah. 00:35:19.550 --> 00:35:20.910 So I have a friend. 00:35:21.390 --> 00:35:25.550 He's a comedian, and he has, like, a new sort of reinvented himself as 00:35:25.950 --> 00:35:27.230 someone who helps 00:35:27.630 --> 00:35:30.910 people find their inner artist, and he I love this. He has a space 00:35:32.155 --> 00:35:36.475 called Doctor. Tyler Lemko's Creative Club, and he hosts these events 00:35:38.795 --> 00:35:39.515 where 00:35:40.475 --> 00:35:41.435 let's see. 00:35:42.315 --> 00:35:51.240 So I love this, and I wanna go to it already. Like, I would spend money on this. I don't even need to know more, and I would spend money on this. Okay. So he hosts these events, 00:35:53.720 --> 00:35:56.920 and it's people who don't wanna use their iPhones, 00:35:56.920 --> 00:35:58.680 who just wanna go and make something. 00:35:59.160 --> 00:36:03.235 Yeah. And so, like, here's, you know, the paper lamp workshop. 00:36:03.795 --> 00:36:05.315 I fucking love this. 00:36:06.675 --> 00:36:08.115 This this is like 00:36:08.275 --> 00:36:11.075 more of this needs to exist in the world, 00:36:11.875 --> 00:36:14.800 and it's this this shit needs to exist. 00:36:15.040 --> 00:36:21.840 Yeah. So you can see here, like, they're making paper lamps, and it's people, like, drinking tea and paper lamps, and he charges for these events. 00:36:22.000 --> 00:36:36.795 Yeah. Starting to do really well, and he has this space, and it's just, you know, people are going there on their first dates, or they're going there, you know, just because they don't wanna go to a bar and drink. So I think this is related to a lot of the stuff we're talking about. I think this is a no brainer idea, 00:36:38.235 --> 00:36:38.475 and 00:36:40.570 --> 00:36:48.890 I think you're gonna start seeing more of this. It's it's great. And you see this as well with, like, book clubs as well, even paid book clubs. There's one in Berlin. 00:36:48.970 --> 00:36:56.285 One of my neighbors was chatting to me last week, and he said, there's a book club in Berlin every Sunday, and, like, 85 00:36:56.285 --> 00:37:03.805 people turn up to it every week and pay for it? Not saying this is some huge moneymaker or something, I'm just talking about the popularity 00:37:04.285 --> 00:37:05.565 of a book club 00:37:05.965 --> 00:37:11.460 because people just wanna find a place to hang out and see other peep see other humans and get away from their computers. 00:37:11.620 --> 00:37:12.660 I think the 00:37:13.060 --> 00:37:16.340 pushing back against screens, pushing back against 00:37:16.580 --> 00:37:17.860 all of this stuff 00:37:18.580 --> 00:37:19.300 is 00:37:20.675 --> 00:37:24.595 it's creating a lot of space for that. It's creating a lot of space for in person, 00:37:24.835 --> 00:37:31.475 for this, you know, helping people with hobbies. Also, by the way, a lot of people, when you get to my age, I can tell you, 00:37:32.690 --> 00:37:37.410 a lot of us don't have any hobbies, and we need to even see what there is to do. 00:37:37.730 --> 00:37:45.970 Like, if you've worked your whole life, if you've been busy your whole life, if you've had kids and you've been locked in on all of that stuff, a lot of people, 00:37:46.595 --> 00:37:50.195 like, they stop having hobbies when they're like 18 years old, 00:37:50.515 --> 00:37:55.795 and when they kind of come out of the tunnel of being busy, I'm just talking about this from my own perspective, 00:37:55.955 --> 00:37:59.155 like I said, I haven't played video games really properly since I was 14, 00:37:59.900 --> 00:38:05.180 I'm like, now, like, what do I do? Like, what are the things that someone 00:38:05.180 --> 00:38:05.900 does 00:38:06.220 --> 00:38:08.700 when you actually start having free time again? 00:38:09.260 --> 00:38:17.715 And I think there's there's a huge this it's it's a it's a really good one. The list is really fucking good, man. I appreciate it. Alright. I wanna go I wanna do AI 00:38:18.195 --> 00:38:19.075 employees. 00:38:21.395 --> 00:38:24.515 You're not gonna believe what happens next. I 00:38:24.675 --> 00:38:27.155 mean, I did a whole episode on this, 00:38:28.050 --> 00:38:30.210 how do you sell $5,000 00:38:30.210 --> 00:38:32.450 a month AI employees with my friend Nick. 00:38:32.770 --> 00:38:35.330 And I think it's just there's a huge opportunity 00:38:35.570 --> 00:38:36.610 to look at 00:38:38.850 --> 00:38:39.810 white collar work, 00:38:40.835 --> 00:38:42.595 social media marketers, 00:38:42.595 --> 00:38:43.875 marketing managers, 00:38:44.595 --> 00:38:50.915 ops people, and think about how can I go and set up a Hermes instance, an OpenClaw, 00:38:51.315 --> 00:38:52.115 something, 00:38:52.675 --> 00:38:57.570 and just go into businesses and set these things up for people and either host it 00:38:57.810 --> 00:38:58.610 yourself, 00:38:58.610 --> 00:38:59.970 host it in the cloud, 00:39:00.450 --> 00:39:05.010 or or just teach them how to actually go and do these things? So I think that there's still 00:39:05.170 --> 00:39:11.425 I mean, it's it's it's one of those again, all these ideas are pretty obvious, but I think this is one of the most obvious ideas 00:39:11.665 --> 00:39:16.065 that if you go and create and manage digital workers for businesses 00:39:16.625 --> 00:39:21.505 and I think you have to figure out what niche you want to play in because there are a lot of people going after this. So 00:39:22.140 --> 00:39:26.940 maybe, you you know, you focus only on account you know, accountants or law firms 00:39:27.100 --> 00:39:44.115 in Germany or whatever. But I think that there's a there's just, you know, thousands and thousands of companies that are gonna come and do this, set this up, and there's opportunity for all of them. So AI employees, what do you think about this business? So immediately, the first thing that comes to mind is 00:39:44.435 --> 00:39:47.475 we're myself and the producer of my YouTube channel, 00:39:47.715 --> 00:39:57.390 we are kind of like, we we don't have enough people, but we also, for that new business, don't have a huge budget for having someone sitting around and waiting around to do the work. 00:39:57.790 --> 00:40:02.670 And there are things that we just need to do for that channel that are so 00:40:02.990 --> 00:40:03.630 not 00:40:03.805 --> 00:40:04.685 creative, 00:40:04.765 --> 00:40:06.205 but just need to be done, 00:40:06.605 --> 00:40:19.005 but there's also no, like, AI product that solves it yet. And so it would need a workflow, would need an agent. An example of that, really simple example is when I put out my podcast episode, 00:40:19.620 --> 00:40:23.860 chapters need to be added to both the video and also the audio version, 00:40:24.180 --> 00:40:27.300 and also I need to have clips created 00:40:27.300 --> 00:40:38.685 so that we can look at the clips and then decide which ones we're gonna do, and we'll do the thumbnails, etcetera. But just that would save us so much time that that would essentially be a junior employee's 00:40:38.685 --> 00:40:39.325 job 00:40:39.725 --> 00:40:48.285 that right now doesn't feel like the right thing to do. But if we were able to dip into that, like, you know, monthly, okay, we can have this junior employee 00:40:48.730 --> 00:40:49.530 agent 00:40:49.610 --> 00:40:56.010 set up for a certain amount of time until we can hire someone to do it maybe and and and scale it up, 00:40:56.330 --> 00:40:57.690 I think that would be 00:40:58.090 --> 00:41:02.010 insane. The problem is actually, I think the problem is the use cases 00:41:02.490 --> 00:41:03.210 are 00:41:04.015 --> 00:41:06.015 again, this might be a verticalization 00:41:06.015 --> 00:41:06.575 thing. 00:41:06.975 --> 00:41:23.880 I think people like me who run businesses don't actually know the use cases that agents can actually do. Yep. And if I opened up you know, we use someone in your comments might now be writing, hey, use OpusClip. It actually clips up the YouTube episodes for you. Yeah. But then I have to go to OpusClip. 00:41:23.960 --> 00:41:33.345 I have to type in the I have to put in the YouTube episode. I have to wait for it to finish. Then I have to check all the clips, and then I have to decide which ones I wanna do. Quit being a bully. You know? Exactly. 00:41:33.425 --> 00:41:38.545 So it's not it's it's not solving the problem for me, but I think that 00:41:38.865 --> 00:41:45.105 the companies who are gonna nail this AI employee thing are gonna be the ones that can show 00:41:45.265 --> 00:41:48.680 the use case crystal clear to founders 00:41:48.760 --> 00:42:02.855 or or managers and say, hey. This employee can do this, this, this, this, and this. It's it it removes this much work from your day, and it costs a fraction of the price, and we can switch it on right now. There's, like, a one time setup for you, whatever. 00:42:04.055 --> 00:42:14.430 Yes. I honestly think if you could if you could make the use cases of that crystal clear, it would be a no brainer. Yeah. I think you're right. The verticalization 00:42:14.430 --> 00:42:20.670 is gonna be key. The way to think about this, if anyone's actually serious about going and building something here, is 00:42:21.150 --> 00:42:22.510 pick the vertical 00:42:23.150 --> 00:42:24.030 and 00:42:24.190 --> 00:42:25.310 pick the job title, 00:42:26.015 --> 00:42:31.295 and then go and think about all the jobs to be done for that particular job title. So 00:42:31.615 --> 00:42:35.375 for example, you know, the what you talked about, like a YouTube producer, 00:42:35.615 --> 00:42:39.535 like all the or or YouTube editor or Junior 00:42:39.615 --> 00:42:40.415 YouTube 00:42:40.550 --> 00:42:46.150 editor, producer, something like that. It's like go and go and ask, you know, ChatGPT or 00:42:46.790 --> 00:42:49.510 or, you know, Claude or whatever to 00:42:49.990 --> 00:42:56.995 write out all the jobs to be done of that person. Like, what are the 50 jobs to be done? And then if your agent 00:42:57.315 --> 00:43:02.915 or you or your set of agents or digital employee can go and do that at a tenth of the cost, 00:43:03.155 --> 00:43:06.435 you have a very compelling offer. And then over time, what you do is 00:43:06.835 --> 00:43:19.890 you just add the jobs to be done. You know, first you have, like, a few few jobs to be done, two, three jobs to be done. Then then you make five, and then 10. And then all of a sudden, you do have a true digital employee that you could sell. I think there's a lot of opportunity here. 00:43:20.290 --> 00:43:21.490 So I really like this idea. 00:43:23.255 --> 00:43:27.175 Can I give you guys an so the here's the company? The company is called Juniors, 00:43:27.655 --> 00:43:32.695 and it's about getting junior employee. Because I think right now, there's not enough, 00:43:33.095 --> 00:43:39.590 like, trust in the market for AI for founders like me to say, oh, yeah. It's gonna replace any senior employee. 00:43:39.750 --> 00:43:45.110 But if the company was coming at me and saying, hey. We know it's not about replacing 00:43:45.110 --> 00:43:48.790 or replicating a senior employee. We know it's about more of the junior work, 00:43:49.405 --> 00:43:54.685 and but every single company needs junior employees as well. And so that's 00:43:55.405 --> 00:43:59.885 By the way, someone go grab the domain. Junioremployees.ai 00:43:59.885 --> 00:44:01.965 is available. Go and build this company. 00:44:02.620 --> 00:44:09.180 And that's why you listen to the podcast, and that's why you like it and comment and you subscribe because we just give away everything. We give it away. 00:44:09.980 --> 00:44:11.420 I I do think yeah. 00:44:12.300 --> 00:44:13.820 I do think that it's a great 00:44:14.460 --> 00:44:15.820 a great positioning, 00:44:15.820 --> 00:44:17.100 and I I do think that that 00:44:17.955 --> 00:44:19.155 I like that brand, 00:44:19.715 --> 00:44:25.395 so thank you for that. Because imagine how cute you can make it. Like, you can make a video of 00:44:26.115 --> 00:44:26.675 some 00:44:26.915 --> 00:44:35.000 person trying to like, it's like the skit could be someone saying, hey. AI is gonna do everything, but then the founder is like, oh, but this sucks. This is not a good output. 00:44:35.160 --> 00:44:37.560 And so the concept behind Junior's is that 00:44:37.960 --> 00:44:46.655 you're still the creator, you're still the company, and you're making all this stuff as a human, but there are just things that slow you down and make you more 00:44:47.055 --> 00:44:50.975 like, they just get in the way that you probably 00:44:50.975 --> 00:44:56.095 would love not to do, and believe it or not, agents can actually solve these things now. 00:44:57.170 --> 00:45:00.050 And maybe you could even have a brand where 00:45:00.050 --> 00:45:02.690 where you 100 00:45:02.850 --> 00:45:03.970 are against 00:45:04.210 --> 00:45:23.865 AI doing any creative work. Yeah. And that would also appeal to everyone in the creative world that I'm in, because everyone in my world hates AI for creative work. It's like Yeah. Everyone's against it, but is very positive on AI for sort of menial, annoying tasks. So I think that 00:45:24.360 --> 00:45:26.360 it could be a really strong branding, 00:45:26.440 --> 00:45:28.600 just this sort of juniors, 00:45:28.600 --> 00:45:37.560 we're here to help you get more done, not to replace your creativity, etcetera. What's your next one? Alright. Here we go. So 00:45:37.955 --> 00:45:39.555 we're getting close to the end here. 00:45:41.235 --> 00:45:47.955 I'm just looking which one I wanna hit. So for me, per this is like a personal one, number 32 from your original list, 00:45:48.275 --> 00:45:50.900 which is biggest food. So personalized 00:45:50.900 --> 00:45:52.260 nutrition based 00:45:52.500 --> 00:45:54.900 on blood work and butt 00:45:55.300 --> 00:45:56.660 gut biome 00:45:57.300 --> 00:45:58.660 gut biome. 00:45:58.820 --> 00:46:02.660 So I pay for a service already in Berlin. It's called Aware. 00:46:03.435 --> 00:46:08.955 I don't know how much I pay per year for it, but it's a lot considering the very little that I get. 00:46:09.275 --> 00:46:20.120 And the idea here is that you get, like, a very extensive blood test multiple times per year, it all gets dumped into the app, and then it gives you fucking no information. 00:46:20.600 --> 00:46:27.880 So basically, what I do is I export it all and put it into Claude, and I'm building sort of like a brain of my, 00:46:28.120 --> 00:46:29.240 you know, for 00:46:29.480 --> 00:46:31.640 me in particular, I have a lot of stomach problems. 00:46:32.135 --> 00:46:33.335 And so I have a 00:46:34.135 --> 00:46:38.855 literally, one of my Claude projects is called let's just I'll read the exact name of it. 00:46:39.415 --> 00:46:40.775 Stomach Helper. 00:46:41.735 --> 00:46:46.935 And Stomach Helper, for me, has all of my blood test results relating to 00:46:47.095 --> 00:46:48.935 the 00:46:48.430 --> 00:46:53.310 the Aware app I'm using, but also all of the results from my gastro doctor 00:46:53.710 --> 00:46:54.590 whatever. 00:46:55.070 --> 00:47:07.935 And this is help this is the thing I go to and ask, hey, like, I'm feeling this thing, I've eaten this thing, could it be related, whatever. And I know it's not perfect, and I I know it can give wrong answers, 00:47:08.015 --> 00:47:10.655 but it's clear that I'm having to build something 00:47:10.975 --> 00:47:19.690 for myself that I'm not able to find on the market, and I'm not able to pay for. And I think when it comes to nutrition, when it comes to this particular one, 00:47:20.170 --> 00:47:22.010 I think it's all about the verticals. 00:47:22.010 --> 00:47:24.090 I don't think it should be generic health. 00:47:24.250 --> 00:47:28.410 I think if you would do a business just for people with my problem, 00:47:28.895 --> 00:47:34.415 which is GERD, g e r d. It's like when you're this, like, valve 00:47:34.415 --> 00:47:51.190 in your stomach is loose, and the acid sort of comes up, and you get gastritis and all of this. Like, millions and millions like, I I don't know. It's like 30. There's a huge amount of people in the world who have this. It's a massive amount. But I can't get help. I have, like, relatively 00:47:51.190 --> 00:48:00.095 good amount of resources to solve this problem in my life with doctors all over the world, and I can't find any central way to solve this problem. 00:48:00.335 --> 00:48:07.535 You know, one doctor sticks a camera down my throat, another doctor gives me a blood test, another doctor says, you know, try this 00:48:07.695 --> 00:48:10.335 diet, and then another doctor says, take these pills. 00:48:10.860 --> 00:48:13.900 And there's, again, there's no central point. So for me, 00:48:14.380 --> 00:48:17.100 this is if someone would come along to me and say, 00:48:17.980 --> 00:48:18.780 Jonathan, 00:48:18.940 --> 00:48:28.235 this is the one stop shop. We've got the tools. We'll be the central brain. We'll be like the project manager, we'll help you figure this stuff out. 00:48:28.715 --> 00:48:29.675 That would 00:48:30.075 --> 00:48:33.195 There's very little I wouldn't 00:48:33.595 --> 00:48:34.395 spend 00:48:34.395 --> 00:48:36.155 on solving a problem like this, 00:48:36.930 --> 00:48:45.250 and then I would want the holistic approach. Yeah. Then I want you guys to send me the food that I can eat, and etcetera etcetera etcetera. So for me, 00:48:46.050 --> 00:48:48.690 being able to get personalized, 00:48:48.690 --> 00:48:50.370 not just personalized 00:48:50.370 --> 00:48:51.090 nutrition 00:48:52.255 --> 00:48:53.295 advice, 00:48:53.295 --> 00:48:54.655 but also maybe 00:48:54.895 --> 00:48:56.175 that this company, 00:48:56.895 --> 00:48:59.375 you know, sends you the food or 00:48:59.535 --> 00:49:01.935 recommends a chef that's, like, certified 00:49:01.935 --> 00:49:03.695 for that specific thing. 00:49:04.495 --> 00:49:05.615 Because meal plans, 00:49:06.590 --> 00:49:12.430 yeah, it's it's it's for me, this is a huge problem, and I'm still not seeing the 00:49:12.910 --> 00:49:14.430 I'm still not seeing 00:49:14.910 --> 00:49:16.110 the vertical 00:49:16.350 --> 00:49:17.710 the verticalization. 00:49:17.790 --> 00:49:24.325 Yeah. You're basically what you're saying is, like, there's a lot of apps and and and offerings for horizontal, 00:49:24.325 --> 00:49:26.085 but there isn't, like, the verticalization 00:49:26.085 --> 00:49:27.685 and the specificness 00:49:28.005 --> 00:49:36.725 that you'd like to see. Yeah. I don't wanna lose weight. I don't wanna you know what? There's loads of these things that are all bundled together. Yep. I want to fix my goddamn 00:49:37.550 --> 00:49:38.750 leaky valve. 00:49:38.830 --> 00:49:40.750 Have you seen this? Have you seen Zoe? 00:49:40.910 --> 00:49:42.350 No. I've never heard of it. 00:49:43.390 --> 00:49:46.510 Maybe Zoe is a really interesting business. 00:49:46.990 --> 00:49:49.950 So the way it works is you get a test kit. 00:49:50.515 --> 00:49:51.235 Yeah. 00:49:51.395 --> 00:49:53.475 And it tests your, 00:49:53.635 --> 00:50:02.355 you know, microbiome DNA tests. See? And then based on that, you download this app and it gives you personalized evidence based nutrition feedback. 00:50:03.155 --> 00:50:04.915 So it's sort of a mix of, 00:50:06.070 --> 00:50:09.590 in some ways, like, you know, a test like a 23andMe 00:50:09.590 --> 00:50:15.590 meets a AI food tracking app like CalAI, which does 50,000,000 in ARR, 00:50:16.310 --> 00:50:27.895 and then personalized food advice. I think what's really cool about this is it shows a a new model for how people are gonna create businesses, and then I'll get to your point around making it more specific in a second. 00:50:28.455 --> 00:50:31.335 Where I was coming from with this nutrition 00:50:31.920 --> 00:50:34.480 category is for the first time ever, 00:50:34.880 --> 00:50:39.680 you have human beings, millions of human beings actually testing the data 00:50:40.000 --> 00:50:58.235 for how you're feeling in a in a health environment. Your these tests are now possible. You have, you know, function health, for example. People going and spending hundreds of dollars, thousands of dollars a year to get and learn everything about, you know, their health markers. So you have these health markers. People are uploading it to the cloud, 00:50:59.030 --> 00:51:00.950 and then they're asking AI 00:51:00.950 --> 00:51:04.790 to help them figure it out, or and or they're asking their doctors. 00:51:05.190 --> 00:51:07.990 So the opportunity in this category 00:51:08.310 --> 00:51:11.830 is to do something like ZOE. But to your point, 00:51:14.265 --> 00:51:18.425 go even more specific. So you can do ZOE for 00:51:18.985 --> 00:51:22.985 x y z issue that you have, ZOE for men, 00:51:22.985 --> 00:51:24.265 ZOE for, 00:51:25.705 --> 00:51:25.945 you know, 00:51:26.910 --> 00:51:28.990 you you know, ZOE for 00:51:29.950 --> 00:51:37.870 people in in Germany. Right? So there's a lot of opportunity to look at where are people gonna be getting more and more data around health markers, 00:51:37.950 --> 00:51:40.990 and then how can you create an app or an offering 00:51:41.755 --> 00:51:43.035 that combines 00:51:43.195 --> 00:51:45.835 not only insights around those data markers, 00:51:45.995 --> 00:51:50.235 not only an app that has AI built into it that helps you, 00:51:50.875 --> 00:51:52.795 but also speaks to 00:51:53.195 --> 00:51:57.850 the pain points that someone is feeling in that moment. Yes. 00:51:57.930 --> 00:51:59.690 That's Yeah. And that's nutrition. 00:51:59.930 --> 00:52:02.970 And look at look at the stats for The US alone. 00:52:03.370 --> 00:52:05.770 Approximately sixty million Americans, 00:52:05.770 --> 00:52:09.850 about twenty percent of The US adult population have GERD, 00:52:10.535 --> 00:52:13.735 and this is why when you go into, like, a CVS, you have all 00:52:14.135 --> 00:52:15.735 of these antacids, 00:52:15.735 --> 00:52:16.615 all like, 00:52:17.095 --> 00:52:20.855 rows of them. I think that's the hint of how you find your verticals. 00:52:21.095 --> 00:52:22.215 Go into a CVS. 00:52:22.770 --> 00:52:30.690 What is the over the counter stuff that you're seeing the most of? Well, that's probably the problems people are having. I mean, I can think of a couple off the top of my head. 00:52:31.010 --> 00:52:44.045 Obviously, like GERD. Uh, migraines would be a huge one. That these kinds of things are so hard to solve for people, and if you can solve them, you can improve their life by, like, you know, up to 80% 00:52:44.045 --> 00:52:45.645 just their well-being, 00:52:45.885 --> 00:52:47.325 but there's very 00:52:47.565 --> 00:52:49.405 these things are usually very kind of 00:52:50.110 --> 00:52:51.070 holistic, 00:52:51.230 --> 00:52:57.070 but often I'm not looking for something holistic. And I think what these AI tools can do, they can what they can enable 00:52:57.230 --> 00:53:00.430 is this sort of locking in on one topic, 00:53:00.830 --> 00:53:07.455 and helping people with that. And I would just hey, if someone thinks they can solve this shit for me, call me. 00:53:08.095 --> 00:53:12.175 I'm gonna do another one relate not related to humans, sort of the opposite. 00:53:13.055 --> 00:53:14.815 Pet Opposite of humans. 00:53:15.135 --> 00:53:16.015 Health pet health. 00:53:16.690 --> 00:53:24.770 So I did I did some I did talk about health in some of these in some of my list, but I think what's really underserved is pet health. 00:53:25.170 --> 00:53:27.490 So, you know, you're starting to see things like, 00:53:28.625 --> 00:53:36.545 you know, putting on collars on our dogs and stuff that looks at heart rates, step counts, sleep, things like that, and it gives you a report. 00:53:37.025 --> 00:53:39.185 Pet industry is massive, 150 00:53:39.425 --> 00:53:41.105 $140,000,000,000, 00:53:41.425 --> 00:53:47.140 but a very small percent of that of of pets have smart monitoring, 00:53:47.700 --> 00:53:53.860 have some of these, like, smart AI tools on top of it. So I think there's just a huge opportunity 00:53:54.340 --> 00:53:58.980 to do a lot of what we talk about on on on the podcast around AI, AI agents, 00:54:00.175 --> 00:54:03.695 but applying that to pet health to make pets 00:54:04.175 --> 00:54:06.015 happier and healthier. 00:54:06.095 --> 00:54:08.895 And as we know, people spend a lot of money on their pets, 00:54:10.415 --> 00:54:10.975 and 00:54:11.455 --> 00:54:14.015 I think there's just a lot of ideas around 00:54:14.095 --> 00:54:15.215 helping pets 00:54:15.590 --> 00:54:19.830 be more happy and healthy with AI, with AI agents, 00:54:20.550 --> 00:54:22.470 and then also using hardware. 00:54:23.350 --> 00:54:26.230 So you can go and look at just pet 00:54:26.630 --> 00:54:30.070 devices and think about how can I inject a $30 00:54:30.070 --> 00:54:31.510 AI brain 00:54:31.885 --> 00:54:34.845 to this to make this better 00:54:35.085 --> 00:54:40.925 Mhmm? A better product? What do you think of pet health as a category? I used to have a lot of pets as a kid, 00:54:41.245 --> 00:54:46.445 but I haven't really had one as an adult. So it's it's something that people 00:54:46.810 --> 00:55:03.825 people are obsessed with their pets in a way that they were not. When I was a kid, they were just running around the place. No one gave a shit, to be honest. Now it's the now it's people's baby. Right? People are obsessed with it. They wanna give it the right food. They want it to be, like, taken really well care of. It's like a member of the family, 00:55:04.225 --> 00:55:09.825 and I can't imagine it going any other way other than pets with their own Eight Sleep 00:55:10.385 --> 00:55:11.265 mattress covers. 00:55:11.660 --> 00:55:15.900 So I I can imagine it would be huge. I've also listened to, 00:55:16.620 --> 00:55:21.420 you know, the Tim Ferriss podcast. Kevin Rose often talks about his dog 00:55:21.660 --> 00:55:23.820 and dog longevity 00:55:23.820 --> 00:55:26.940 and giving the dog, like, different sort of 00:55:27.415 --> 00:55:30.855 pills and different things to, like, resveratria 00:55:30.855 --> 00:55:32.695 or whatever to to increase 00:55:33.335 --> 00:55:34.855 its life. And so 00:55:35.095 --> 00:55:38.295 I can't imagine this wouldn't be an explosively 00:55:38.295 --> 00:55:39.335 huge market, 00:55:39.655 --> 00:55:42.055 but I don't hear any of the animal 00:55:42.470 --> 00:55:43.990 owners that I know, 00:55:44.550 --> 00:55:48.470 like, using this stuff yet. So I think it's still pretty 00:55:48.630 --> 00:55:54.310 nascent and young. It's still early. There's some products. I'm on one right now. Petpace.com, 00:55:54.310 --> 00:55:57.430 there's Whistle. Like, a few of these have added AI recently, 00:55:58.785 --> 00:56:01.745 But I I think it's, again, less than 2%, 00:56:01.745 --> 00:56:05.665 really, really early. And for people who are trying to find ideas 00:56:05.905 --> 00:56:07.425 for their pets, 00:56:07.745 --> 00:56:12.225 one of the good ways is just look at what people are doing for human beings and then a pet. 00:56:12.625 --> 00:56:15.350 You know, one one of the ideas that I had 00:56:15.670 --> 00:56:17.670 I was on the My First Million podcast, 00:56:17.750 --> 00:56:23.350 you know, two, three years ago, and I was like, someone should do athletic greens for pets. Ace One for pets. 00:56:23.830 --> 00:56:24.390 And, 00:56:24.630 --> 00:56:30.015 you know, someone took that idea, ended up making hundreds of thousands of dollars a month from that idea, 00:56:30.015 --> 00:56:31.775 reached out to me and stuff like that. 00:56:32.415 --> 00:56:38.655 You're getting a cut. No cut. Do it for the love of the game. Do it for the love of the game. Goddamn 00:56:38.655 --> 00:56:39.135 it. 00:56:40.735 --> 00:56:43.295 But the the point I the point I'm trying to make is 00:56:43.980 --> 00:56:48.620 you just look at what what you know, who's sponsoring Huberman's podcast 00:56:48.780 --> 00:56:53.020 and then apply that to pets. I think this is a no brainer, I you know, category. 00:56:53.180 --> 00:56:55.420 And if you love pets Is that a pun category? 00:56:57.015 --> 00:56:57.815 Sorry? 00:56:57.815 --> 00:56:59.015 Was that a pun? 00:56:59.335 --> 00:57:05.335 Oh, yeah. It was a pun. It was a Hell, yeah. You know, a little meow meow, you know? Doggy gory. Yeah. Category. 00:57:06.295 --> 00:57:07.255 Doggy gory. 00:57:07.655 --> 00:57:08.855 So so I like this one. 00:57:10.540 --> 00:57:16.140 I'm not, like, the biggest pets guy. Like, I don't wanna be thinking about I thought you were big pet guy. 00:57:16.380 --> 00:57:22.060 I I mean, I like I like I love animals. I love animals, but I'm not, like I don't wanna spend 00:57:23.355 --> 00:57:24.235 $24.07 00:57:24.235 --> 00:57:28.235 working on animals, but for people who are obsessed with animals, 00:57:28.395 --> 00:57:34.315 this is a huge category and something that I think that a lot of people should do. Alright. What's your what's your 00:57:35.170 --> 00:57:38.530 So I'm gonna break the system slightly because 00:57:38.930 --> 00:57:41.970 I wanna just pull together three of the of the 00:57:42.610 --> 00:57:48.450 from your list and turn them into one thing just to double down on a point. Yep. So earlier I mentioned 00:57:49.145 --> 00:57:53.945 earlier I put I chose as my number one live shows unscripted content. 00:57:54.665 --> 00:57:58.425 Then we talked about the idea of, hey, the the loneliness, 00:57:58.425 --> 00:57:59.705 the third spaces, 00:57:59.945 --> 00:58:04.185 etcetera, and then we also talked about this idea of adults finding hobbies. 00:58:04.800 --> 00:58:11.280 What I didn't say, and what I what I just wanna tell you guys, because this is happening, this is what I'm doing right now, 00:58:11.680 --> 00:58:12.240 is 00:58:12.480 --> 00:58:15.440 the missing point from all of this is that there's 00:58:15.600 --> 00:58:16.640 within all of that, 00:58:17.555 --> 00:58:21.475 who you choose and what type of person you choose is gonna have a dramatic 00:58:21.475 --> 00:58:24.915 different dramatically different outcome and type of business. So for me, 00:58:25.395 --> 00:58:27.955 I'm only targeting entrepreneurs 00:58:28.355 --> 00:58:34.940 who are interested in doing these things. So for example, when I ran that painting retreat and that art retreat, 00:58:35.340 --> 00:58:37.420 I was able to make 90,000 00:58:37.420 --> 00:58:40.060 doll well, a $110,000 00:58:40.060 --> 00:58:47.675 from it, and other people who are running creative retreats were like, what the hell? Like, these things usually make $5,000. 00:58:47.755 --> 00:58:50.475 And I'm like, yeah, because I'm doing it for entrepreneurs. 00:58:50.635 --> 00:58:54.315 I'm doing it for entrepreneurs who are looking for, like, a creative outlet. 00:58:54.555 --> 00:59:00.555 And so I think when we're talking about all of these things, you don't so if you're looking for examples 00:59:01.070 --> 00:59:04.190 on the Internet, you're often gonna find sort of like things 00:59:04.830 --> 00:59:05.470 that 00:59:05.790 --> 00:59:10.430 maybe wouldn't be that scalable or maybe wouldn't be very lucrative because 00:59:10.590 --> 00:59:17.505 it's for the general public, and I think it's great to have that as a service out there, but for me personally, I just wanna say 00:59:17.665 --> 00:59:21.905 my stack here is that I have a show that's unscripted, 00:59:21.905 --> 00:59:26.545 as you said, it's a show that's unscripted that draws in a certain type of creative entrepreneur. 00:59:26.865 --> 00:59:31.025 That show is building up an audience, that audience eventually gets pitched 00:59:31.240 --> 00:59:35.480 something like a retreat, a creative retreat for entrepreneurs, business owners, 00:59:35.640 --> 00:59:37.960 and that's where then I monetize 00:59:37.960 --> 00:59:39.400 the the audience 00:59:39.560 --> 00:59:42.520 using something that's about in real life and 00:59:43.080 --> 00:59:48.095 doing something that's, you know, anti AI and kind of taking them away from their phones, etcetera etcetera. 00:59:48.335 --> 00:59:49.375 And so for me, 00:59:50.015 --> 00:59:51.535 the a lot of these things, 00:59:52.095 --> 00:59:54.015 a lot of these businesses 00:59:54.255 --> 00:59:55.855 that we talked about today, 00:59:56.335 --> 00:59:59.215 you can choose the type of person you're targeting, 00:59:59.980 --> 01:00:08.220 and sometimes just targeting the the targeting of the person makes the difference of this being an easy and enjoyable business to run or a grind. 01:00:08.540 --> 01:00:12.620 And I think for a lot of what we talked about today, actually the older, 01:00:13.225 --> 01:00:14.505 like, established 01:00:14.505 --> 01:00:16.985 business owner, entrepreneur audience 01:00:17.305 --> 01:00:18.665 is a fantastic 01:00:18.665 --> 01:00:19.865 target market, 01:00:20.185 --> 01:00:23.705 and I find it much harder to sell these things to 01:00:23.865 --> 01:00:33.430 sort of people who are just starting off. And that's like a really boring piece of business advice that sometimes you wanna create things for people who already have money and already are established. 01:00:34.310 --> 01:00:57.960 And then, you know, creative Tim Ferriss says, make the free version of something and then the premium version of something. So maybe you have your free meetups where people can do these creative retreats that look like your friends ones where they're making like the the lamps and everything, or like your low cost ones, and then you have your like high end premium ones like what we did for our one where you're charging up to 7 or $8,000 01:00:57.960 --> 01:00:59.480 to go on a creative retreat. 01:00:59.720 --> 01:01:05.400 And I think the I just wanted to, like, lock that in, that that doesn't have to be a low margin, 01:01:05.560 --> 01:01:06.600 low revenue business. 01:01:07.455 --> 01:01:14.655 This one retreat that we did is was a 100 k. We're running another event next week, that's 60 k, and that's just virtual 01:01:14.655 --> 01:01:20.095 three hours per day for two days. And so these these can be still quite large numbers 01:01:20.280 --> 01:01:21.560 if you're choosing 01:01:21.720 --> 01:01:26.200 the entrepreneur as your sort of target market, which I think a lot of people listening to this 01:01:26.680 --> 01:01:27.240 would 01:01:27.560 --> 01:01:29.560 probably consider doing anyway. 01:01:30.600 --> 01:01:33.000 I have a simple saying related 01:01:33.000 --> 01:01:34.120 to this, which is 01:01:34.985 --> 01:01:37.945 date the product, marry the niche. 01:01:38.505 --> 01:01:43.145 So I'm happy. I like it, but what does it mean? So what it means is 01:01:43.785 --> 01:01:50.590 the mistake a lot of people make is they pick the wrong niche. So they pick a audience 01:01:50.910 --> 01:01:51.630 that, 01:01:52.350 --> 01:01:58.350 you know, doesn't have a huge pain point, doesn't have a lot of disposable income, and even though they create a great product, 01:01:58.510 --> 01:02:00.030 they're they're struggling. 01:02:00.750 --> 01:02:04.845 So what I always say is you wanna pick a niche 01:02:04.925 --> 01:02:07.005 that, you know, you love a lot, 01:02:07.405 --> 01:02:09.485 that you have some unfair advantage in, 01:02:09.725 --> 01:02:14.125 and that you believe have some disposable income. So in your case, entrepreneurship 01:02:14.125 --> 01:02:20.760 and entrepreneurs made a lot of sense. I don't think that everyone listening needs to go and build something for entrepreneurs. 01:02:20.920 --> 01:02:26.760 I do think that they should go and pick a niche that they, one, think is underserved, 01:02:26.920 --> 01:02:31.560 two, think has disposable income, and three, has a big pain point. So we talked about pets 01:02:31.745 --> 01:02:32.945 and pet owners. 01:02:33.185 --> 01:02:34.545 You know, pet owners, 01:02:34.545 --> 01:02:36.385 not not necessarily 01:02:36.545 --> 01:02:39.345 the the the niche with the most disposable income, 01:02:39.505 --> 01:02:41.025 but the thing is they're spending 01:02:41.185 --> 01:02:45.345 their disposable income on their pets because they care a lot about it. Mhmm. So 01:02:46.150 --> 01:02:49.990 I think that as people go through a lot of these different opportunities 01:02:49.990 --> 01:02:50.710 and 01:02:50.790 --> 01:02:55.430 and, like, the whole goal of this really was to get people's, like, brains and creative juices flowing, 01:02:55.510 --> 01:02:56.390 think about, 01:02:56.550 --> 01:02:58.550 you know, think about the niche 01:02:59.255 --> 01:03:03.335 that you're that you're gonna marry, and and the product might change. 01:03:03.735 --> 01:03:05.735 And that's what I mean date the product, 01:03:05.975 --> 01:03:10.135 because you might it might change as you learn and you get to know it more. 01:03:10.375 --> 01:03:12.215 So that's that's my feedback to that. 01:03:12.940 --> 01:03:15.740 And I think we have time for one last 01:03:15.980 --> 01:03:18.700 startup opportunity. I'm just gonna go through it quickly. This 01:03:19.580 --> 01:03:21.100 one so we talked about 01:03:21.500 --> 01:03:22.380 live 01:03:22.460 --> 01:03:23.180 and 01:03:23.260 --> 01:03:25.260 sort of an anti AI approach 01:03:25.545 --> 01:03:26.265 to 01:03:26.345 --> 01:03:35.545 creating content and building media. This is the complete opposite of this. I think that there's a huge opportunity, and some people are gonna hate me for saying this, but 01:03:36.185 --> 01:03:43.190 for some people, you know, this is gonna be exciting. I think there's a huge opportunity to create AI native media companies. 01:03:43.510 --> 01:03:46.550 What do I mean by that? I mean using AI 01:03:46.710 --> 01:03:48.550 to to 01:03:49.510 --> 01:03:52.070 to build Instagram pages 01:03:53.795 --> 01:03:54.515 and 01:03:55.315 --> 01:03:56.675 other social media 01:03:57.475 --> 01:03:58.195 where 01:03:58.595 --> 01:04:02.595 you're using AI. You're letting the audience know you're using AI, of course, but 01:04:03.075 --> 01:04:09.350 to to build these audiences, and then from there, you're building products to sell them. I wanna give you an example. I have a friend, 01:04:09.990 --> 01:04:11.670 his name's Rowan Chung, 01:04:12.550 --> 01:04:16.630 and he grew he's actually been on the pod. He's talked about it before. 01:04:16.790 --> 01:04:20.790 He grew his account from like zero to almost 400,000 01:04:20.790 --> 01:04:23.585 followers in like the last eighteen, twenty four months. 01:04:24.065 --> 01:04:25.825 And he does sit via 01:04:25.985 --> 01:04:29.665 his AI avatar, and he talks about different, you know, news 01:04:29.825 --> 01:04:31.265 news items. Right? 01:04:31.985 --> 01:04:32.625 And 01:04:32.945 --> 01:04:40.610 once he's built this audience, then he can go and, you know, build apps, build companies, and sell to that audience. I think that there's gonna be 01:04:41.170 --> 01:04:42.610 a lot more of this. 01:04:43.010 --> 01:04:53.105 And I know some people aren't gonna like it because they're like, oh, it's just AI slop. But, you know, if you actually go through his account, they're really, really high quality posts. 01:04:53.585 --> 01:04:54.145 And 01:04:54.545 --> 01:05:02.625 it it's it's it's really good. So I think that there is going be a lot of slop. I think that if you can create the top 1% AI native media company 01:05:03.425 --> 01:05:04.785 in a specific niche, 01:05:05.520 --> 01:05:06.320 then 01:05:07.680 --> 01:05:08.640 you are 01:05:10.000 --> 01:05:13.520 you're looking good. So I think this is a huge opportunity. 01:05:14.560 --> 01:05:19.520 Yeah. This is a play this is a space I just don't know much about, so I'm just gonna have to nod and 01:05:20.575 --> 01:05:21.615 silently 01:05:22.175 --> 01:05:22.975 confirm. 01:05:23.135 --> 01:05:27.215 Well, the hard part about this is how do you create high quality stuff? 01:05:27.455 --> 01:05:28.495 Mhmm. Yeah. 01:05:29.535 --> 01:05:30.335 And 01:05:30.815 --> 01:05:38.850 I think one way to do that is to look at how the rowans of the world are doing it and being like, how is he doing this? What makes his videos really good? 01:05:40.130 --> 01:05:48.530 And how can I do it for my niche? And what are the tools I need? Right? And, you know, things like HeyGen and Eleven Labs and putting it together. And 01:05:50.345 --> 01:05:52.985 I think I think that's that's what you need to do. 01:05:53.465 --> 01:05:57.385 I don't I'm not a believer that AI slop is going to work 01:05:57.385 --> 01:05:58.505 in 2026 01:05:58.505 --> 01:06:00.345 and beyond. Like, I think that that's 01:06:01.060 --> 01:06:10.100 frankly a waste of time, but I do think that using AI to create media companies that are actually high quality, maybe with some with a human in the loop, 01:06:10.340 --> 01:06:10.820 is 01:06:11.300 --> 01:06:15.940 is just a great way to build audiences right now. And 01:06:15.545 --> 01:06:18.425 I think, uh, once you have an audience, you can do a lot. 01:06:19.305 --> 01:06:20.505 Well, I mean, just 01:06:20.985 --> 01:06:24.665 first thing that comes to my mind, again, back to gut gut health, 01:06:24.825 --> 01:06:33.820 if you ended up making a faceless YouTube channel where the research is excellent, and it's pulling together an audience of people who have GERD, 01:06:34.060 --> 01:06:45.965 even if there's no even if it's kind of a bit soulless or whatever, but then the person who's making it has this audience of people who have this, and then they have enough, like, audience and funding to find an actual expert 01:06:46.125 --> 01:06:49.085 who can then create, you know, do livestreams 01:06:49.085 --> 01:06:50.205 around that topic, 01:06:50.365 --> 01:06:56.685 that can still actually be good for the world, and it could be an interesting business. So I think, for me, I don't really 01:06:57.170 --> 01:07:01.330 care as long as then the output or the monetization of it 01:07:02.210 --> 01:07:09.730 has, like, a, you know, positive impact. So I think it I guess it doesn't matter if the audience building aspect of it has this, 01:07:10.355 --> 01:07:16.355 you know, a like, as in the the the machine is telling the human what to put out there 01:07:16.995 --> 01:07:20.995 as long as it's still helpful and useful to people or entertaining. 01:07:21.235 --> 01:07:22.035 Amen. 01:07:22.595 --> 01:07:23.235 I love it. 01:07:25.720 --> 01:07:30.680 J Ice Cream. J Ice Cream. Jonathan Courtney, thank you for coming on the pod. This has been 01:07:31.640 --> 01:07:33.720 our favorite startup ideas, 01:07:33.720 --> 01:07:35.960 the greatest offer startup ideas 01:07:36.680 --> 01:07:39.945 that we think that we think that people should go and explore, 01:07:40.025 --> 01:07:43.785 go and build. And, yeah, I just wanna thank you for your time, and 01:07:44.345 --> 01:07:46.025 hopefully people enjoy this one. 01:07:46.505 --> 01:07:50.105 Thank you for your time. Yeah. Thank you for your time, man. 01:07:50.585 --> 01:07:53.465 This is this is honestly like a it's a it's a pleasure. 01:07:54.270 --> 01:07:56.190 We're recording this on a Sunday, 01:07:56.510 --> 01:08:08.590 and there's nothing nothing I'd rather be doing than giving out sauce on a Sunday. Saucy Sunday. So Saucy Sunday. Thanks so much, man. I'm gonna turn my light here to a more depressing blue just to finish off the episode, 01:08:09.335 --> 01:08:13.015 just to make it look like I'm in some sort of, like, surgery room. 01:08:13.175 --> 01:08:15.655 You look dead. You literally look 01:08:15.895 --> 01:08:18.535 like you're dead. It's late on a Sunday night, man. 01:08:19.175 --> 01:08:22.535 Thanks, man. I'll catch you later. See you, dude. Bye. Bye.