Stop launching $97
courses. In this video, I'm gonna show you why that's the dumbest thing you can do,
whether you're a new or existing
online coach, course creator, whatever, and how to make way more money with the same exact content. My name is Dan Henry. I've done $40,000,000
for my own digital products and coaching programs. And in this video, I'm gonna show you why the economics
do not work to scale a low ticket business,
how you can take the same content that you were gonna put in your course and put it into something that will get people to buy a $3.05,
10, even $25,000
offer. And if you don't have one of those,
how you can create one right now before you even finish this video. 70%
of people that buy online courses never log in. Now I want you to really think about this.
If you sell cheap courses that are a couple $100 a piece, unless you have a massive
massive audience
of people that you can just rip volume,
you're not gonna make any real money. Most coaches that are making money are not famous. They don't go viral. They just have really good economics behind their business. So don't get caught up in this fantasy
that you're gonna be famous
and you're gonna pump thousands of $200 courses. It's a very slim chance. So we have to work the economics in our favor, which means we have to have some sort of premium product. And again, I'll show you how to create one out of thin air in just a minute. So imagine for a moment that you have like a 1,002
thousand,
$35,000
coaching offer, but you also have these little cheap online courses.
If you expect a 100 people to buy your online course, get value out of it, and then want to work with you at a higher level, the math's working against you. Because if 70%,
which is a real statistics, scary statistic,
if 70% of people never log in to that online course and then 30%,
the remaining 30%
half or more of them don't even finish the course, which means 90%
of people that buy that course never even get the content in their brain, see the offer to get more help, and apply to work with you at a higher level. The economics will never work no matter how good your course is. However, if you take that same content
and you make it a live workshop
where you take them through the content in say, you know, two hours,
you do the workshop, and at the end, you ask them to apply.
Now you got a different situation. And that situation is this. You see, we did a workshop last week,
and it was $97.
We had nearly a 100% show up rate. We've done it twice this month,
and we've done $250,000
in sales.
So we make money from people buying a workshop, which is, you know, low ticket. But then a percentage of people on that workshop,
at the end, they see an offer to apply to get more help, work with us at a higher level. Between the front end sales and the back end sales,
the $250,
and I didn't have to jump on any sales calls or do any crazy marketing or none of that. Just a real simple workshop. Now why does this work specifically?
The reason why this works is because
people are gonna show up, and they didn't pay for a course.
They paid for a ticket to an event. They want to make the event. They want to show up. That's why you get a high show up rate. People that pay, pay attention. Because they paid, they watch the whole workshop. People that pay, pay attention, and people that pay attention, paying more.
Now, here's where it gets interesting. I've been doing this thirteen years. I've done over 40,000,000
in sales
for my own products.
I will tell you, people pay very little for information,
but they pay a lot for implementation.
So if I show you how to solve a problem on a workshop,
and there's a 100 people on, 10 of them are gonna want
more help
implementing
whatever I taught them, whatever you taught them.
Simple application.
Take it to a real real nothing crazy. You don't even have to have a calendar. Real simple application.
They apply. You text them.
Close them over chat. If you want, set up a call, but the sales call will be easy because the entire workshop did the selling. You do not have to grind. You do not have to build a big sales team, and you don't have to be broke selling cheap courses wondering why you're not making any money. I have a client who started working with us recently, came on. She was selling a $97 workshop.
She spends $9 on ads, makes $20 back. So she makes $11 on a $97 workshop. That's amazing, but it's not gonna make you rich. She's not offering anything at the end of the workshop. Many of our other clients are doing the exact same thing,
but they're making an offer at the end of the workshop and they're making stupid money.
Way more than $11. We're talking 6 figures a
Why? It's not like you're special. It's not like you're this amazing. I'm not an amazing person. I just know the economics.
That's it. You gotta take your business model as a knowledge business. Whatever you wanna call yourself, a coach, a course creator, whatever. And you wanna work the economics. So
what if you don't have a premium offer? What if you don't have something that's 3 or $5? Well, it's simple.
And this is what I did in the beginning. Whatever
you teach
in your regular programs, remember,
people pay
a little bit for information. They pay a lot for implementation. So all you have to do is say, hey, do you want help implementing this?
At the very minimum, you could do a call every week, whether it be one on one or group coaching,
and you just offer help
implementing whatever it is they learned on the workshop.
Or you could do a done for you option, or you could do a two day intensive. There's so many options. The point is not what you sell, it's that what you sell helps them implement
the information they bought. As long as it does that, it is a viable offer that people will naturally ascend to. Why? Because of the model
and the economics and the human brain, the way it values implementation over information.
So here's the action steps. You take whatever little $97
course you were gonna sell, and instead of giving people a password and calling it a day, you structure it into a one to two hour workshop.
At the end, you ask them to apply to get more help implementing.
You take them to a simple form and you sell them something way more expensive. And now just like that, the economics of your business have changed, and now you have a real shot at becoming wealthy from this business. Now, if you want more help taking your existing content and formatting it into a script that when people hear it, they naturally want to apply and they want to pay a much higher price to work with you, then I have a workshop that I do called the million dollar webinar workshop.
And I show you exactly how to take your content and put it into a script that has worked for me for the past thirteen years. I've learned it from the best in the world. It's amazing. You're absolutely gonna love the workshop. I'll leave a link where you can attend in the description. You can check that out. Don't forget to subscribe. I'll see you guys in the next