WEBVTT 00:00:00.080 --> 00:00:05.520 A billion dollars seems impossible, doesn't it? It's not, especially today. There is a Lollapalooza 00:00:05.520 --> 00:00:16.655 effect that's taking place, and if you become aware of it and you make one change to the way you think, then you could unlock a potential billion dollar for yourself in the next few years, and I can help you get it. Just as I've helped brands like amazing.com 00:00:16.655 --> 00:00:43.665 scale to tens of millions as an affiliate, and just like I've advised people like Alex Hermosy and companies like Zoom that have already done billions of dollars. Now, to go for a billion, we must get a priority in order first. Adopting AI, shifting your pay per click, doing more social. These are all important. It may make sense to you at the right time and with the right approach, but if you want to have major impact, you have to start at the top and work your way down. And at the top, mean, what is the most important thing to start with first? 00:00:43.825 --> 00:00:47.585 What is the one problem that if we solve it solves a thousand 00:00:47.585 --> 00:00:49.025 other problems? 00:00:49.025 --> 00:01:04.640 And I can give you the answer in a single word. Would you like to hear it? Scale. Now you hear this word a lot. People tell you scale your video ads and scale your social content, scale your product line. So you hear the word scale applied to specific business functions, 00:01:04.800 --> 00:01:07.200 but what about scaling scale itself? 00:01:07.600 --> 00:01:12.400 That should be your first order of business, and I can help you if I can just sell you on a single concept. 00:01:12.825 --> 00:01:14.825 And I know that if you get this concept, 00:01:14.985 --> 00:01:24.585 you can make more money in your business in the next twelve months than you have in the previous twelve years. Are you ready for it? The worst strategy you can have in business is incremental 00:01:24.585 --> 00:01:34.890 gain. Say you made a million dollars last year and you wanna go to 1,200,000 this year. That's a 20% increase and that is dangerous and that is hard. It's hard because there are a thousand ways to grow a business 20% 00:01:34.890 --> 00:01:41.955 and it's dangerous because 20% margin is not enough to fight against algorithm changes or inventory cost increases 00:01:42.035 --> 00:02:02.240 or tariff or some new whiz bang fancy startup that comes and eats your lunch. Businesses that grow at 10, 20%, even 50% a year drown all the same when the tide rolls in. The only businesses that are survive are those that are unreasonable about their growth and do not settle or set goals on incremental growth, but instead force themselves to focus on exponential 00:02:02.240 --> 00:02:06.080 growth, 500% or a thousand percent or even 10000% 00:02:06.080 --> 00:02:09.055 growth, which is where you need to be because the reality, 00:02:09.215 --> 00:02:14.575 and you're gonna have a hard time accepting this, but the truth is the truth, whether you like it or not, 00:02:14.975 --> 00:02:46.755 10 x is easier than two x. As my client friend Ben Hardy says, because when you focus on 10 x, you discover there's really only one or two or three ways to do it. And the clarity that is revealed when you actually think in 10 x empowers you to do the right things viciously and with certainty. Checking in with you then, are you sold on the idea that there is a strategy that exists out there that if you followed it could 10x your business in the next year? And that by removing the thousands of ways that you could add 10% to your business and instead focusing on only the one to three things that could 10x your business, 00:02:47.075 --> 00:03:15.755 that that would actually increase the odds and the ease in which you could succeed? Yes or no? The answer is yes. And I can easily prove this simple. Take TikTok shop for example. It started out at a billion dollars in 2021 and it hit 64,000,000,000 by 2025. That's 64 x in four years. They scaled. And most of my e comm clients, they sat on the sidelines when they could erode one of the greatest new waves of growth that we've ever seen in ecom. But they were too busy doing, you know, the day to day stuff, the incremental stuff. Hey, better late than never. TikTok shop is projected to grow to $94,000,000,000 00:03:15.835 --> 00:03:18.500 in the next two years alone. 00:03:18.500 --> 00:03:23.140 So my Amazon sellers especially should take note because the more you sell on TikTok, 00:03:23.300 --> 00:03:32.545 the more it drives demand to your Amazon store and to your Shopify site. And this is another reason why 10x is much easier than 2x because when you multiply growth on the right platform, 00:03:32.545 --> 00:03:35.265 it multiplies growth on every platform 00:03:35.425 --> 00:03:40.545 that you are on. So the more you sell on TikTok, the more automatic sales you would get on Amazon 00:03:40.625 --> 00:03:45.680 and the more sales you bring to Amazon, the more they increase your reach with in Amazon 00:03:45.680 --> 00:03:52.480 resulting in even more sales as long as you move the needle in a meaningful way. So 10% sales increases, 00:03:52.640 --> 00:04:05.245 they don't do that. 20%, they don't do that. But a flood of sales on one platform to another can do this. So you should be tripping over yourself running like your hair is on fire to capitalize on emerging marketplaces like TikTok shop and like ChatGPT 00:04:05.245 --> 00:04:06.925 to master these recommendation 00:04:06.925 --> 00:04:07.805 engines 00:04:07.805 --> 00:04:12.525 and own your own space on it as a high priority because it's exponentializing. 00:04:12.525 --> 00:04:33.495 There's tons of market share available And the better you do here, more automatic growth you will get everywhere else. But knowing isn't enough. It's not enough to know that TikTok went exponential. It's not enough to know that AI recommendations are blowing up brands to the millions and millions and millions. You know that AI plus social, AI plus paid ads are turning new brands into billions of dollars faster than ever. Knowing isn't enough. I need commitment. 00:04:33.735 --> 00:04:36.375 Are you committed to finding your 10 x solution? 00:04:36.375 --> 00:04:49.460 Because I'll show you several in this video. And you only need one to 10 x your business. And you couldn't ask for a better time than now to embrace scale. Here's why. 6,000,000 people. On March 28, I had dinner with 6,000,000 00:04:49.460 --> 00:04:55.105 people. I paid no ad network. I boosted no posts. I didn't have a script in front of me, and the lighting was terrible. 00:04:55.105 --> 00:05:14.510 But because I know that for the first time in history, in sixteen seconds, I can say 49 words and reach 6,000,000 people for free, I prioritize social even when on a romantic date with my beautiful wife. We call this leverage. And if you want a 10 x growth, you have to master leverage. And there are four elements of leverage, labor, capital, media, 00:05:14.750 --> 00:05:30.205 and code. Now labor is hiring and manage people. So to build a billion dollar brand up until a few years ago, you would need a labor force that numbered in the thousands, meaning you'd have to spend millions of dollars on hiring and you'd have to know how to hire and who to hire. Labor 00:05:30.205 --> 00:05:38.340 is the worst form of leverage that you can have in the modern world. The second form of leverage is capital, not only to hire people, 00:05:38.580 --> 00:05:55.505 but also to source products and spend on advertising. Now if you have access to capital, congratulations, it's the gas you can put on the fire. But most of you do not have large enough amounts of capital to leverage at scale because if you did, you would buy businesses to solve your problems instead of trying to optimize 00:05:55.585 --> 00:05:58.385 your current business. So this leads us to media, 00:05:58.385 --> 00:06:15.230 which is where the real leverage lives in 2026 because the hard cost to reach 60 people or 6,000,000 people these days is the exact same. The real results are in the soft cost, aka the creativity and strategy used to deploy your content. But given the fact that it's even possible that you can reach so many people so fast for free, 00:06:15.655 --> 00:06:27.255 If this isn't on the top of your list to focus to 10 x your business, I strongly urge you to reconsider. And it doesn't really matter what business you're in or how boring you are. With a little creativity, anything could be made viral. 00:06:27.255 --> 00:07:11.405 Take the Will It Blend campaign. The star of the content is a freaking blender. If they can make a blender go viral, you can make anything go viral. Anyway, businesses that don't master social must master paid ads or otherwise die a swift death, which is crazy because the easiest way to crush paid ads is with social. Here's where the algorithm sits at twenty twenty six. Followers don't matter because the algos are smart enough to distribute the content to the people who are most likely to watch it. Followers are a relic of a past, a shortcut that said, well, because people follow this brand, they might want more content from the brand. But that's too simplistic. That's like saying, hey, because you bought this refrigerator on Amazon, here's another refrigerator that you might wanna buy. So followers don't matter anymore. 00:07:11.485 --> 00:07:17.805 Attention and engagement does. And the same techniques that work to get attention and engagement on social 00:07:17.965 --> 00:07:20.845 are the same as it is with paid advertising. 00:07:20.845 --> 00:07:26.620 And with the 9 figure companies that I work with, the number one quality of an effective ad campaign, 00:07:26.780 --> 00:07:40.775 the one that gives the highest return on ad spend is the one that gets the most engagement. The worse you are at engagement, the more money you will have to pay for reach and you will reach the least qualified buyers as a result. So you would test engagement angles on social, 00:07:40.935 --> 00:07:45.175 and then you use the proven engagement formats on your paid ads, 00:07:45.175 --> 00:07:56.510 which is why we do dinners like this. Because for whatever reason, this format and style consistently reaches hundreds of thousands or millions of people. So when you then run ads with a similar format, 00:07:56.590 --> 00:08:04.350 you will pay way less per click. But if the upside to social is you can reach millions of people for free, the downside is shelf life 00:08:04.675 --> 00:08:12.115 and variance. Let's parse that. Variance means that not every piece of content will perform. Some of my reels reach millions 00:08:12.275 --> 00:08:27.920 and others reach a couple thousand. Sometimes they go nowhere on my account, but then go viral on one of my Clippers account, even though it's pretty much the exact same concept. So you just have to accept variance. You'll miss a lot, you won't hit often, but when you do hit, you will hit freaking big. So tolerate variance 00:08:27.920 --> 00:08:39.715 and accept that shelf life on any content is short. They cook for a while and then they die. And that's fatigue even faster. So if you want to scale, then part of scale is publishing consistently 00:08:39.955 --> 00:08:41.475 and publishing often. 00:08:41.475 --> 00:09:00.775 Now there are hacks to this, especially with AI, but how else will you 10x the business rather than getting millions of free views to your brand and 10x ing your ads because the ads you run get more attention and more engagement? The mantra of all the companies that I consult with that do 9 figures a year is this, refresh the creatives. 00:09:00.775 --> 00:09:11.415 Every morning they're running new ads and every social company that I know, they are publishing several pieces of content a day because they are gleeful and happy to be able to for free 00:09:11.710 --> 00:09:17.310 play the game where the right content can get millions of views. So if you want a 10 x, you must leverage 00:09:17.390 --> 00:09:29.595 media, either social or paid or I would argue since one multiplies the other, why not both? Which leads us to the last lever code. You can train a human to do it, someone will train a computer to do it better and cheaper. 00:09:29.755 --> 00:09:58.445 That's the power of code. And the most valuable code right now is AI. And I'm gonna make a controversial statement, but I believe it with every fiber of my being. Every one of you should be starting an AI business right now to put your current business out of business because if you don't do it, someone else is going to. Right now, there are sellers on Amazon who have hundreds of SKUs and instead of using people to analyze those SKUs, improve the images, titles, a plus content, etcetera, they are having an AI 00:09:58.445 --> 00:10:08.365 agent analyze the data for them, log into seller central accounts on their behalf and update the listings for them on autopilot. It's a tale as old as time. A human with technology 00:10:08.800 --> 00:10:20.240 will always beat a human without it. Typewriters beat the pen and pad, email crush facts, and the smartphone ruined many industries overnight who didn't adapt with the time. But it made those who did adapt 00:10:20.480 --> 00:10:26.755 get richer quicker than ever. It's called a k curve, by the way. And right now, we're living in the sharpest k curve to ever exist, 00:10:27.075 --> 00:10:41.610 and no one is safe, not even Google. Here's a stat that will blow your mind. 60% of Google searches now in without a click. Google is sacrificing its own bread and butter, which is search, to deliver AI summaries because if Google doesn't disrupt itself, 00:10:41.770 --> 00:11:10.630 someone else will. People don't search for answers anymore. They expect the answers to be brought to them. The past is search engine, the future is answer engine. And right now, those who strike quickest at it are gonna mind the most gold. We call it answer engine optimization or AEO for short. So ask it a question like how much creatine should I take in? It will tell you the answer and place it above the normal search results and above the ads. Ask how much does Jason Flavin bill per hour and it will tell you $5,000, 00:11:10.630 --> 00:11:27.335 which is correct. Ask it almost anything and it will hand you the answer without you having to click. This is opportunity knocking for those of you who wanna 10 x your business. Figure out how to force your way into the Google AI overview. And Google isn't just the only place that has opened up a whole new world of opportunity 00:11:27.495 --> 00:11:29.895 by being able to outrank everyone 00:11:30.135 --> 00:11:36.055 by forcing it to put you in an AI overview. Another even more powerful answer engine is 00:11:36.510 --> 00:11:37.710 ChatGPT. 00:11:37.710 --> 00:11:41.470 Ask it, what are the best natural bath and body products that I should consider? 00:11:41.870 --> 00:11:44.270 And it will give you recommendations 00:11:44.590 --> 00:11:55.855 of actual products and it will even tell you where you can go to buy those products. But who uses ChatGPT for search? Turns out, basically everyone. It's the number one use 00:11:56.095 --> 00:11:57.055 right now 00:11:57.375 --> 00:11:58.015 of 00:11:58.255 --> 00:11:58.895 AI. 00:11:59.295 --> 00:12:07.210 So if you send it the right signals, can force yourself into having AIs like ChatGPT, Clod Gemini, Grok, etcetera recommend your products directly. 00:12:07.370 --> 00:12:19.205 And it's shockingly easy. For now, we used to do the same on Amazon. One time we created a tool that was so good at ranking products at the top of Amazon searches that we sold this tool for $10,000 00:12:19.205 --> 00:12:34.300 a year and sold it to 300 people and sold out in forty nine minutes. But those were the good old days. Eventually, it became too competitive for a new company to do a rank push to dominate page one position one, two or three on Amazon, but if you got there when the sun was shining, 00:12:34.540 --> 00:13:09.290 you made a lot of freaking hay. This is that time again. It's remarkably easy for you to now claim this land grab and like we've seen before, those who get there early stay there because in this business nothing succeeds like success. So claim the land and own it before somebody else does, and I cannot stress this to you with enough urgency. It's raining money outside on these fields, yet businesses are still deciding what raincoat to wear. Here's my advice. Get out there in the field with a big ass bucket and grab as much money as you possibly can while it's down pouring money because it will not rain money like this forever. 00:13:09.290 --> 00:13:13.930 Half of consumers use AI now to make a purchasing decision, yet less than one in five businesses 00:13:14.135 --> 00:14:23.990 have successfully integrated AI into their business. Supply is low, demand is high, and in this environment, a focused idiot will print more money than a scattered brain genius. Now here's how AI can help you get to a billion dollar. First, optimize what you already have. AI can analyze your product line for you. It can tell you what new products to launch. It can do competitor research for you. And here's a super easy way to get so rich that you question the meaning of money. Have it take the best ideas from five different competitive brands and integrate it into your brand. And if you have employees, it can massively increase their output, but only if you raise up the floor. You must look at every employee you have, and if they can't adopt AI to enhance their position, fire them and either replace them with someone who can or replace them with an AI agent. Your business should shift from an org chart like this to an assembly line like this where the human is in the loop blended with the AI. And that goes for you as well. You should use AI to automate as many of your own tasks as humanly possible. 90% of what you're currently doing, an AI could do it just as good or better. So free yourself up from the day to day so you can focus on scale, meaning getting omnichannel, 00:14:24.150 --> 00:14:25.910 meaning getting omnichannel distribution, 00:14:26.150 --> 00:14:42.525 meaning social, meaning paid ads, meaning email, meaning dominating AEO. Secondly, use AI to create net new. AI can create social content. AI can create ads. AI can replace influencer marketing. I, in fact, I just saw a case study where a brand spent $1,500 on an AI video instead of a micro influencer 00:14:42.685 --> 00:14:45.405 and got a 100,000 views out of that and a 1.5% 00:14:45.405 --> 00:15:35.455 conversion in one week. That beats any micro influencer. Now AI also has a hidden leverage that no one really but my 9 figure clients truly understand, and it's this, new technology plus old media equals a freaking fortune. Do you know the highest ROI per media per dollar invested? It's email. Nearly 25% of all total online store revenue comes from email, and more people use email than Facebook or TikTok. Smart brands understand that you get them on social and with paid, but you keep them on email. So here's a question to you, do you email your customers and your leads on a regular basis? If you don't, do you hate money? Now, I get why you don't email. Two reasons. One, it's a technical nightmare to set up. So just pay someone to do it for you. And two, writing emails is hard, but guess who can write them for you? A properly trained AI. An even better use than having AI write the emails is personalization. 00:15:35.775 --> 00:16:02.885 AI can have the email sent at a precise time when someone is most likely to open and buy. And with technology, you can even send that email to that person even if they've never visited your site before or have even given you their email address. I want you to imagine this scenario. They search shampoo for hair loss in Google, you show up in the AI overview. This search then triggers an email that is sent to the user. And if you only relied on just the AI overview or only the email, you would get some sales, but when you combine them together, 00:16:03.205 --> 00:16:05.125 you get tremendously 00:16:05.125 --> 00:16:06.405 more sales. 00:16:06.645 --> 00:16:09.685 And because the algorithms are so damn good these days, 00:16:10.005 --> 00:16:13.365 it knows that you have become familiar to this user 00:16:13.540 --> 00:16:23.300 being in their AI overview and meaning that they've interacted with you via email. So now you are more easily and more likely able to show up in their feed organically 00:16:23.540 --> 00:16:45.390 and be targeting them with your ads. The late billionaire and best friend of Warren Buffett, Charlie Munger, he calls this a Lollapalooza effect, which means many different drivers converge together to create an extraordinary, exceptional, incredible results. So when you're everywhere, which with the right use of AI is now easier to do than ever before, then you can get an exponential return because every action multiplies 00:16:45.390 --> 00:16:47.150 every other action. 00:16:47.390 --> 00:16:53.390 The more you sell on TikTok, the more it multiplies your Shopify and Amazon sales. The more you're in AEO, 00:16:53.390 --> 00:17:03.325 the more it drives your sales to Walmart, the more it drives your Shopify site sales. The more you sell, the more customers you get, which then makes it easier for you to email more people exponentially 00:17:03.805 --> 00:17:47.380 because the effort is the same whether you mail a thousand customers or a million. And the more you drive buyers to Amazon, the more Amazon shows you to new buyers both in the search results and with their AI called Rufus. These are the drivers of scale with AI. One, optimize what you have. Two, create net new. And there's a third use, which I'd say is the most important use of all. Use it as a strategic advisor, but with caveat, if you rely only on the AI to guide you, it's like blindly listening to the GPS confidently telling you to drive off a cliff because you'll get your destination about two minutes faster. You need AI plus a coach. Now, all of you should have a coach just like all the best athletes, stars, presidents, and world leaders do, and you shouldn't just have a coach either, you should have many coaches. 00:17:47.460 --> 00:17:55.215 Michael Jordan had a head coach, Phil Jackson, but he also had a personal trainer, he had a strength and conditioning coach, he had a performance 00:17:55.215 --> 00:18:16.150 coach, he had a technical coach, he had nutrition coaching, and an army of support staff and key personnel. He had a coach even for his fingers, for his ankles, and for his wrists. Winners have coaches, losers do not. And the best coaches right now have become even more valuable because they leverage AI to enhance their already world class 00:18:16.390 --> 00:18:17.270 coaching. 00:18:17.430 --> 00:18:28.145 This is a gap right now because you have the luxury of choice. You can choose for now to not take advantage of this and still get by. Blockbuster limped along for eight years at about the same revenue 00:18:28.385 --> 00:18:37.760 getting by, but when the bottom fell out and it went fast, they were done in less than a year. This is why incremental growth is dangerous and maintaining the status quo is deadly. 00:18:37.840 --> 00:18:57.045 You have to disrupt yourself before somebody else does. What got you here will not get you there. The rate of scaling upwards is greater than ever, but the speed in which brands who don't adopt will crash is faster than ever. There is a gap right now, a gap between companies who are using AI to quickly expand from one platform to every platform 00:18:57.125 --> 00:18:58.325 and those who are not. 00:18:58.805 --> 00:19:29.145 Now you can be everywhere quicker than you used to be anywhere, but there's a gap right now. A gap between companies who are using AI to attack social and extract from it millions of views for free and brands who are not, which is crazy because branding is the most valuable thing a business can do. And you could be everywhere on social media these days, easier than you used to be able to be anywhere. There is a gap right now. You can use AI to dominate paid ads, increasing conversion while decreasing costs, and multiplying both the quality and quantity of your social and paid content 00:19:29.385 --> 00:19:38.120 with the right tools. AI tools designed not for grandma, but for hardcore sellers who wanna 10 x their business. There's a gap right now and the gap is threefold. 00:19:38.440 --> 00:19:46.865 Knowledge, what to do, how to do, when to do it. Two, tools, the right AI, the right agents, the right automations. And three, network. Because if you wanna scale, 00:19:47.025 --> 00:19:49.185 you must be around like minded individuals, 00:19:49.185 --> 00:20:05.620 where doubling a business just doesn't cut it. The gap is there and it's widening, k curve style. Be on the right side of the gap and you end up being way up here. Be on the wrong side and you end up being down here. But to be here, you must first commit. And I don't mean this rhetorically. 00:20:05.620 --> 00:20:14.925 I mean making a declaration to me, the world, and most importantly to yourself. Are you committed to a 10 x vision of your business? And are you willing to seize this opportunity 00:20:15.005 --> 00:20:29.102 to truly use AI fully in order to get there? Commit now. They say a goal properly set is half achieved. Well, this is a mother goal, exponential growth, and the upside is higher now for those who seize it than at any point 00:20:29.422 --> 00:20:30.222 in history.