WEBVTT 00:00:00.000 --> 00:00:30.300 I'm going to show you how to answer any high pressure question on the spot without going blank. I'm talking about when your boss puts you on the spot in front of your team or when a client asks you something you don't know the answer to or even when you get asked an interview question that catches you off guard. As long as you follow these exact three steps in this video, you'll never go blank again. I've tested this process in high stake meetings to stages of up to 10,000 people, and it works. So here's how to do it. The first thing I would do 00:00:31.100 --> 00:00:32.540 is I would pause 00:00:33.260 --> 00:00:34.780 to collect my thoughts, 00:00:35.180 --> 00:00:41.900 and I'll give myself as long as of a pause as I need so that I don't start to freak out. The mental block happens 00:00:42.545 --> 00:00:53.665 when you're trying to come up with an answer in one second, in half a second, in a millisecond. That's what causes the panic, the anxiety which is then going to inevitably lead to a mental blank. Whereas when you pause, 00:00:53.905 --> 00:00:54.785 take a deep breath. 00:00:58.350 --> 00:01:02.030 As you pause and take a deep breath, that creates mental clarity. 00:01:02.350 --> 00:01:04.830 That helps you calm your nervous system down. 00:01:05.070 --> 00:01:13.515 And in that state, you are much more likely to give yourself the best chance to find a good response. People tend to think that answering a question quickly 00:01:13.915 --> 00:01:37.950 makes them look good, makes them look smart. When you answer a question really quickly, it doesn't do that. It makes it seem as if you didn't put any thought into the answer. Because if you asked me a question and you said, hey, Vin. How do you answer a high pressure situation? Oh, I can I don't know how to do that? The first thing you're gonna do is you're just gonna pause. And then after you pause, you're gonna use a framework. And after you use a framework, you can deliver it confidently. Most people just speak when they're just winging things, and I think that's gonna help them create a really good career. That's why. 00:01:39.385 --> 00:01:44.585 No. It doesn't. When you answer a question without taking a moment to think about what the person said, 00:01:45.545 --> 00:01:49.785 it looks as if you don't care. When you ask me this, if I paused 00:01:56.260 --> 00:01:58.340 And then now I answer your question. 00:01:58.740 --> 00:02:00.340 That's a confident pause. 00:02:00.740 --> 00:02:06.100 That's a pause of me processing what you're saying, carefully considering what I'm gonna say next, 00:02:06.500 --> 00:02:18.305 and then sharing my thoughts. Now, there's a few key things I wanna say here. If you look to the side and you think and you raise your hand up and you start to think about something like this or you go into the thinker pose and you start to think, 00:02:18.545 --> 00:02:21.745 this is a powerful pose to move into because it shows people now I'm processing. 00:02:22.240 --> 00:02:33.360 Now, that's a good pause. However, if you pause and then you you you slut and then you look down and then you're you're fidgeting with your hands, that's a negative pause because they'll perceive that pause as you being anxious 00:02:33.440 --> 00:02:56.610 and you not knowing the answer. So there's two different types of pauses. One where I'm freaking out and I don't know the answer and you caught me out. One where I'm being really composed and I'm I'm thinking about how to answer this in a way that adds the most value to you. So just notice that within body language cues alone plays a very important part in that. The second thing that I would say is if you pause for a good two to three seconds 00:02:57.090 --> 00:03:01.090 and you can't in that moment think about the optimal reply, 00:03:01.970 --> 00:03:07.775 then be straightforward with the person that's in front of you. Say they ask you a question about marketing, so I'm gonna create a mock scenario. 00:03:07.935 --> 00:03:13.055 Vin, how should I use marketing, organic marketing to get more leads for the business that I'm running? 00:03:17.920 --> 00:03:20.640 Emily, I'd love to share with you a thoughtful answer. 00:03:22.160 --> 00:03:39.165 Let me ask you this. Would it be helpful if I met with you later today and I'll give you a comprehensive answer? Because I've been through content creation for the last fifteen years of my life, and I wanna give you the most meaningful answer. So I want a little more time to think on that. Is that okay for me to take a bit more time to think on it and and give you the most valuable answer possible later today? 00:03:39.405 --> 00:03:40.205 Fantastic. 00:03:40.205 --> 00:03:45.690 I'll I'll set up a time. Let's why don't we set up a time so I can think about it over lunch, and I'll share with you the experience that I have. 00:03:46.650 --> 00:03:48.490 Something like that is fine. 00:03:48.730 --> 00:03:50.330 It's totally fine. 00:03:50.570 --> 00:03:53.130 I think we panic because we think 00:03:53.610 --> 00:03:58.970 we have to prove ourselves by answering them in the moment off the cuff straight away. 00:03:59.925 --> 00:04:17.110 People don't want a rushed answer. They want an answer that adds the most value to their lives, and people are willing to wait for that. The next thing I'm gonna say is that what increases your chances of being able to answer on the spot is I would use a framework. Because when someone asks you, Vin, can you teach us how to create organic content that creates leads? 00:04:17.430 --> 00:04:18.710 Let's say that's the example. 00:04:19.030 --> 00:04:38.455 My brain now is freaking out because there is so many different things you can do for content creation that helps generate leads, for example. My brain's going crazy because I'm thinking about all the different things that you can do. Whereas when you use the framework, the one thing so I'll show you this in action. Someone asked you a question. Hey, Vin. What's something that I can do when it comes to content creation to get more leads organically? 00:04:43.420 --> 00:04:44.060 Listen. 00:04:44.220 --> 00:04:46.940 The one thing I would say about content creation, 00:04:47.260 --> 00:04:49.260 whether it's for lead generation or 00:04:49.580 --> 00:04:54.140 views or building the number of followers, the one thing that I would say is consistency. 00:04:54.300 --> 00:04:56.620 Consistency is the most important thing. 00:04:57.395 --> 00:05:01.235 That's the most important strategy that I've discovered as the universal truth. 00:05:01.555 --> 00:05:14.100 To become better at generating more content and generating more leads, just keep creating content. And as you create content, you'll get better and better and better through and you'll learn how to get more views, and then you'll learn how to get more leads. 00:05:14.420 --> 00:05:16.900 But the underlying foundation is consistency. 00:05:17.380 --> 00:05:21.300 I'm able to deliver that, and I use the sentence, the one thing. 00:05:21.780 --> 00:05:22.340 Now 00:05:22.695 --> 00:05:27.095 beautiful thing about this is that I'm not saying that that that is everything to do with content creation. 00:05:27.575 --> 00:05:55.095 I'm saying that that if there was one thing to focus on, that's what I would focus on. And if you haven't been through a framework class with me, I put together a free two hour crash course where I share three powerful communication frameworks help you improve the way you speak while you're under pressure so that you can come across more clear, concise, and coherent in any situation. Just click the link in the description, or you can scan the QR code that's on screen. Again, it's completely free, and thousands of people have been through it, so go check it out. And by doing this, I now have given myself time 00:05:55.335 --> 00:06:04.135 to think more on this topic, talk on the topic in a focused way. So I've talked about consistency. But what you've done there is you've brought yourself time to better answer their question 00:06:04.780 --> 00:06:11.180 in the most valuable way possible. The third thing you do at the end of you using the framework, the one thing, the third thing you do is you ask 00:06:11.500 --> 00:06:12.460 a question. 00:06:13.900 --> 00:06:17.340 And the question you ask right at the end is, once again, depending on the context, 00:06:17.580 --> 00:06:46.290 is did you want me to go deeper on that topic? Did you wanna get more granular in terms of the strategy? I can look at their facial expressions. If they're smiling and nodding, that's what they're after. And at the end, I check-in. Do you want more? Do want me to go deeper on this? Do you wanna go to pragmatic strategies on how to create hooks and bodies and CTAs, call to actions, etcetera? Do you want me to do that? And they might say yes. And if they say yes, then you go down deeper in the rabbit hole. The danger in not using frameworks and answering questions on the spot is you end up speaking out your thought process. 00:06:46.905 --> 00:06:48.585 This is scientifically 00:06:48.585 --> 00:06:50.425 how your thinking process looks. 00:06:51.065 --> 00:06:54.025 Yeah. This is a scientific diagram that I'm drawing. 00:06:54.585 --> 00:07:18.065 And when someone asks you something about content creation and you don't follow a framework, your brain starts to go, oh, of course, can tell you about content creation and doing things organically. You know, the first thing you gotta understand from a foundational level is you gotta be consistent. The second thing I gotta tell you about too is that you gotta write a really good hook. A lot of people have a really good body And then you're just blah blah blah blah blah blah blah. No matter how valuable what you're saying is, the value is lost in you rambling. So what a framework does, 00:07:19.025 --> 00:07:20.145 a framework 00:07:20.465 --> 00:07:21.825 distills your thinking. 00:07:22.305 --> 00:07:25.505 That's what it does. This distillation process here, 00:07:26.065 --> 00:07:27.185 that process right here, 00:07:29.210 --> 00:07:30.890 that's what frameworks do. 00:07:34.890 --> 00:07:40.490 Because it simply distills your thinking into something that is more concise, more coherent, 00:07:40.945 --> 00:07:46.865 and it's going to be more credible as you communicate to that point in that concise way. Pause. 00:07:47.105 --> 00:07:48.545 Once you learn the frameworks, 00:07:48.705 --> 00:07:49.825 pick a framework, 00:07:50.065 --> 00:07:55.425 share just one thought about that topic, ask a question. Do you wanna go deeper? That's the best way for you to navigate that situation.