§ 01 · The Hook
The bait, then the rug-pull.
Sam Knight spent seven years running a marketing agency before pivoting to build AI solutions. In this video he collapses that entire agency into a single agentic pipeline: a Claude project that audits any business on demand, a Claude Code session that turns that audit into a live branded microsite, and a cold email with the URL. No employees. No weeks of back-and-forth. About fifteen minutes.
What the video promised.
stated at 00:40 "This video is gonna show you a great way that you can use both Cowork and Claude Code even if you're not an engineer." delivered at 23:00
Where the time goes.
00:00 – 01:27
01 · Intro and credentialing
Sam's background (7-year agency, now AI solutions), promise of the video, overview of Claude Cowork sidebar (tasks, projects, schedule, live artifacts).
01:27 – 02:12
02 · Project setup in Claude Cowork
Importing custom instructions into the Integri project. Shows the AI business consultant system prompt. Drop a URL, get an audit.
02:12 – 03:37
03 · Target selection and model config
Picks Insomniac Events (EDC, 150k+ attendees) as demo company. Sets Opus 4.7 plus adaptive thinking on.
03:37 – 05:37
04 · Running the AI audit
Claude asks clarifying questions: target persona (COO/Head of Operations), focus area (festival ops plus fan experience), output format (polished doc plus markdown email). Audit runs in background while Sam sets up Claude Code.
05:37 – 07:53
05 · Claude Code setup and prompt generation
New Claude Code session, folder and model selection (Opus 4.7 Extra High plus Fast Mode). Switches to Claude chat to generate a branding-aligned Claude Code prompt by feeding it the Insomniac website URL.
07:53 – 09:48
06 · GitHub and Vercel setup
Creates new GitHub repo (Insomniac), imports to Vercel, explains GitHub as Google Docs for code. Sets main branch in Claude Code environment.
09:48 – 12:08
07 · Audit complete — feed to Claude Code
CoWork finishes the 3-bottleneck audit (fan support overload, vendor logistics on spreadsheets/WhatsApp, post-event intelligence in silos). Downloads doc, pastes into Claude Code with the brand-matched prompt.
12:08 – 14:54
08 · Claude Code builds the microsite
Claude Code clones repo, installs Next.js, writes the full Insomniac-branded dark microsite. Sam pauses the video during the 15-minute build.
14:54 – 16:48
09 · Localhost troubleshooting
Build completes but localhost fails (common non-technical blocker). Sam skips debugging and asks Claude Code to give step-by-step Vercel deploy instructions instead.
16:48 – 22:20
10 · Vercel deployment troubleshooting
Failed deployment because framework preset not set to Next.js. Sam follows Claude Code's fix instructions, redeploys. Still failing. Claude reads build logs, identifies root cause, fixes it.
22:20 – 23:47
11 · Reveal — live microsite
Production URL goes live. Dark Insomniac AI Audit site with sections: Executive Summary, Current State, Key Findings, Opportunities, 3-phase Roadmap (Foundation / Activation / Scale), Projected Impact.
23:47 – 24:25
12 · CTA and wrap
Suggests scraping COO/CEO email to cold-send the URL. Standard subscribe/like CTA. Book-a-call link in description for business owners.
Visual structure at a glance.
Named ideas worth stealing.
01:27
model
The Audit-to-URL Pipeline
- Claude Project with system prompt (role + output format)
- Drop target URL — get AI audit doc
- Claude chat generates branded Claude Code prompt
- Claude Code builds Next.js microsite in GitHub/Vercel
- Scrape contact email and cold-send the live URL
A 5-step agentic cold-outreach system that replaces a full marketing team. Each step uses a different Claude interface in sequence.
Steal for Any B2B outreach play — swap Insomniac for any niche, the pipeline is identical
16:48
concept
Ask Claude to debug Claude
When localhost or deployment fails, don't debug manually. Ask Claude Code to pull the build logs and diagnose. It reads the error, identifies the cause, and gives step-by-step fix instructions.
Steal for Non-technical builders hitting deployment walls. The recovery workflow is the skill.
Lines you could clip.
15:00
"You would have had to pay someone thousands of dollars to do this, and it would have taken weeks on end. And this is about a fifteen minute process."
18:13
"Three years ago, you would have had to bang your head against the wall. You'd have to go read forums. Now I can just ask a question and troubleshoot and work through it."
23:48
"This is the future. This is why you're hearing of one man teams being able to steer an entire ship."
How they spent the runtime.
Hook length45s
Info densitymedium
Filler15%
Things they pointed at.
How they asked for the click.
23:47
link
"If you're a business owner, click the link in the description. We'd love to chat with you about your business."
Low-key, tacked on at the end after subscribe/like ask. No on-screen graphic, no urgency frame. Real CTA lives in the description.
Word for word.
HOOK opening / re-engagementCTA the pitch metaphor analogy story
00:00HOOKEveryone, in this video, I'm gonna be breaking down how I use both Claude Cowork and Claude Code to maximize my marketing efforts. Because by trade, I am a marketer. I ran a marketing agency for about seven years.
00:11HOOKThe last couple years, I have been building Integri, which is essentially essentially AI solutions as you know, because that's what I focus on in this channel. But I combine all of these together to scale my business and to scale the businesses of the clients that I work with. It's really important to understand how to use AI along side with marketing.
00:28HOOKThese two worlds are colliding, and so this video is gonna show you a great way that you can use both Cowork and ClaudeCode even if you're not an engineer. So with that said, we're gonna go ahead and get into it today. So what I wanna start off with is the fact that in Claude Cowork on the side, can see
00:46HOOKI'm dragging it in here. We have new tasks, projects, schedule, live artifacts, dispatch, and customize. For the purpose of this video, we're gonna be focusing on projects.
00:55HOOKSo I have a couple projects in here. Um, I have a couple hidden ones because I don't wanna show them, uh, to the public. But with that said, we're gonna focus on Integri.
01:04HOOKThat is my AI business. And what's very important is to understand that even if you import a project from Claude,
01:13HOOKthe instructions are still going to be empty. So I've imported this project from Claude, but I need to import the custom instructions from the other projects.
01:28the traditional Claude. And as you can see, uh, what I'm doing here is I am creating AI audits for businesses. It's a great lead gen tool for myself.
01:36I reach out to businesses. I say, hey. Here's this AI audit I created for you.
01:40In this video, I'm actually going to make a website with the AI audit so that we can send them to the website. They'll be very impressed and they'll wanna jump on a call. This works well.
01:47I've vetted it. I've done it. And so for this project, the role is you are a business consultant for Entegrai, a company that helps businesses cut costs, save time, unlock growth, blah blah blah.
01:57Lot of stuff you don't really need to know. But basically, what it's going to do is all I have to do is drop a website URL into this project. It will analyze the business.
02:07It will search the Internet for context about the business, and it will create an AI audit in a document format. From there, what I'm gonna do is I'm gonna take it to Cloud Code, and I'm gonna go go ahead and create a website. So just so you know, inside of projects, you can also schedule task.
02:23So I could set up recurring tasks. Like, right now, I have a daily briefing that goes through all of my calls, all of my Slack messages, all of my emails on a twenty four hour basis, and it upgrades them.
02:33Uh, I have my folder on my computer. I have my memory, and I have my project selected, which is Integri.
02:40So let's go ahead and pick a business that we can use to target so I can give you guys a good example.
02:47So it's important that we use a business that everyone can understand. For the purpose of this video, I'm gonna do a company that hosts music festivals. So there is a company,
02:57uh, in California called Insomniac. Insomniac host massive music festivals all across the world.
03:03They host EDC, uh, Electric Daisy Carnival, one of the there's over a 150,000 people that attend. So we're gonna use them as our example. Even if you're not familiar with this company, if you are familiar with the world of festivals, there's a lot of logistics that go into it.
03:16There's a lot of things that, uh, need to be balanced out. I mean, it's a it's a huge operation. Right?
03:22So we're gonna use Insomniac for this video. We obviously wanna make sure that we are using Opus four point seven because it is the strongest model we have, and we wanna turn on adaptive thinking. I would always, no matter what, even if it's just a very simple question,
03:35leave adaptive thinking on. When Opus four point six first came out, it was not great, but, uh, they've really improved it now, and it's it's gotten a lot better. So what I'm gonna do is I'm gonna paste I'm just only gonna your in there, and I'm gonna let you guys see the output.
03:51So we're gonna head paste that in there. No instructions. You don't have to set instructions
03:55because the instructions in the project are directing it about what to do. So when you're inside of a project, and this is the same for ChadGBT, Gemini, Grok, you name it,
04:06it will always reference the project instructions before it gets to work. Every now and then, it will ask you some questions. So before I audit plus email, it it all, uh, the instructions also have it writing an email.
04:17It says a couple quick clarifications on the deliverables. So the deliverables land. So I'm really glad that it asked this question.
04:25So who's the target persona for this Insomniac Audit plus email? Because it will build the deliverables around the target persona.
04:34So considering this video is about marketing no.
04:38You know what? I I think we should do operations here. Because when you're approaching a business, you need to think about what are the main bottlenecks that I can help them with?
04:47And in this case, just thinking about the sheer volume of people coming in and out of Insomniac, my assumptions is that their operations is heavy, and it's difficult, and it's challenging. So let's go ahead and go for the COO, head of operations.
05:00Which side of the business should the bottlenecks focus on? The festival operations plus fan experience, marketing and ticket gross growth mix across business. I'm thinking the festival operations and the fan experience.
05:12So let's go ahead and dive into that one. And the last question is, what output format do you want? I would like a polished document audit and an MD email.
05:21So just a markdown file. What it's gonna do is it's gonna create a document and then it's going to create a markdown file email for me. So this is gonna run.
05:29Uh, it might run for I'm not sure how long it'll run for. While it's running, we're gonna go ahead and go over to Claude code.
05:37Okay? So in Claude code, very similar. You can have new session.
05:44You can have new session, routines, customize, customize sidebar.
05:49We're gonna do a new session. And when you do a new session, it's basically just gonna pop up here at the bottom. Now you need to make sure that you are working in the right
05:59cloud. So I'm gonna do the local folder.
06:02I have a Claude code folder for local. You can select other folders if you want. But you just wanna make sure that the location that you're working with is
06:11relevant, and it's something that you actually it's it's where you actually want the output. Now check this.
06:17It's clicked on Opus 4.7 medium. I want Opus 4.7 extra high.
06:23Uh, I have a lot of tokens, so I could enable fast mode. Fast mode is essentially where it does the work twice as fast.
06:31It burns through credits, but it is unbelievably fast. So what I'm gonna do here is I'm actually going to create a website, uh, out of the audit for Claude Cowork.
06:41So let's go to regular Claude. So I just switched over in the top left hand corner to Claude chat, and let's go ahead and get this done. So I am
06:50creating an AI audit for a company.
06:55I have Claude Cowork
06:59researching and creating the audit. I want to take the
07:07audit slash document that it gives me and create a website
07:15inside Vercel, which I will walk you guys through. So I can send to the owners of the company,
07:24and I want to present it in a way that is in alignment with their business.
07:32I'm not fixing those typos. Here is the URL of the business.
07:39Please make sure the prompt for Claude code is relevant and branding is on par
07:48with their branding So it feels aligned. I'm just butchering the spelling here.
07:57Okay. So let me go grab that Insomniac URL.
08:05Business URL. Boom. Okay.
08:08Let's go ahead and see what it comes up with here. Just gonna think for a minute. I have adaptive thinking turned on.
08:13And what it should be doing now is creating a prompt on the back end. It's gonna look at Insomnia access as I need to build a prompt for Claude code that will create a Vercel website. I'm gonna have to do a couple things before I get this started.
08:26While it is fetching this information, what I'm gonna do is I'm going to bring this over here, and I wanna show you guys. So what you need to do first
08:36is you need to go to GitHub, and you need to create a new repository. If you are not familiar with GitHub, it's okay.
08:43It's literally Google Docs for code. You don't need to get overwhelmed. So we're gonna call this,
08:49uh, that's my little GitHub name, Insomniac. Okay. Perfect.
08:53Create repository. Vercel. Okay.
08:57So the repository is there. In Vercel, we're gonna add new project, and we are going to
09:10see if this pops up. It might not be here yet because I just created it.
09:16So let's give it just a moment.
09:19Okay. Perfect. After that, refresh.
09:21It's there. Import. So, basically, Vercel is a very easy way to throw up websites
09:29that are made by AI. It's like a perfect way. Okay.
09:33I need to fix that branch there. So let me just make sure that that's fixed. Okay.
09:38So it gave me a little error, but I refreshed it, and it was good. So as you can see, there's no production deployment. Um, we have this going here.
09:47Okay. Great. So it is doing its thing here.
09:51Did a lot of research. It's actually still designing it. Let's jump over to Claude code because what I wanna do
09:56is I wanna switch to the cloud, and I wanna add a cloud environment or excuse me. I want to add a
10:03I want to add the environment that we just created via GitHub and Vercel. So all that I need to do is go from local to default, from default to find insomniac,
10:16and we're gonna do the main branch. So if you wanted to create different branches, one reason you would wanna do that like, let's say I wanted Codex and Claude code to make the website.
10:25Well, in that case, I would create separate branches inside of GitHub. Once again, GitHub is Google Cloud for docs. You can think of this as, like, different folders inside a folder inside of Google Cloud.
10:37Uh, but for this video, we're only gonna be using one branch because we're only gonna be using quad code. Let's check-in on the chat. Okay.
10:44So it's working really hard on this. I mean, this has been going on for two or three minutes now. And you can see it pulled a lot of information.
10:51It pulled its design DNA. It's basically gonna be crafting a prompt around yeah.
10:58It's doing some code just to be able to yep. Okay. Perfect.
11:01So it's it's working on that. Looks like it's done. Let's check it out.
11:07Refresh terminal, anti folder, run cloud. Yep. So this is the prompt.
11:12Oops. You are building so it's gonna use Next. Js microsite.
11:16Okay. Perfect.
11:20Yeah. So it's got everything here.
11:33And the best part about Claude is you can just ask you questions. Okay. So
11:38I have copied that. I'm gonna say, just to confirm,
11:44I will drop this and the AI audit into the chat. Anything else needed?
11:53So it will literally guide you through this process, and it'll tell you what you need, what you don't need. It'll literally help you. That's all you need.
11:58The prompt I gave you, the AI. Okay. Let's jump over to code.
12:01We're gonna paste that in there. Perfect. Let's see how CoWork's coming along.
12:06Okay. We're already done. Just like that.
12:11Download this. I'm gonna download this as a doc. Let's take a look at the audits.
12:15You know, one thing you could do is you could save you could just send them this audit, but I wanna go a step above. This is a marketing video. I wanna create a website out of it.
12:24So bottleneck number one, fan support overload during peak event cycles. Bottleneck number two, vendor in production reduce excuse me. Vendor in production logistics run on email spreadsheet and WhatsApp.
12:38And so, basically, what each of these do is it lists the bottleneck, it lists in plain English terms what's happening, and then it lists the AI solution. I mean, this is could save you 400 k, Insomniac.
12:48If you're watching this, let's let's increase your profits here. We'd love to work with you guys. But, uh, bottleneck number three,
12:55post event intelligence sits in six silos. I see this in all types of businesses. Intelligence is sitting in different silos, and it's not getting transferred.
13:02Great. Okay. So we got all this stuff we need.
13:04Right? We got this,
13:08And let's add our audits or excuse me.
13:13Boom. Okay. We've got the document in there.
13:20And we're gonna use usually, you can get like, high is totally fine.
13:27You could do max. You could do extra high because I want you guys to see how effective this is. We're gonna go ahead and do
13:34extra high, we're and gonna let it run. Okay. So it's going to have to process this information for a minute.
13:41It's cloning the repository. It's initializing the sec session. And this is gonna take a little bit of time
13:47because there's a lot of context in here. I mean, you saw how robust the document was, and then look at this prompt. I mean, this is crazy.
13:54So this is basically laying out how it wants the website to be. And so what's gonna happen is it's going to
14:02build a microsite for the audit with the Insomniac branding. It's basically telling me what it read and what it's going to do, and it's gonna check the current repo state then proceed.
14:14So empty repo on the correct branch. Let me check the tooling. Perfect.
14:18Okay. So what it's gonna do is it's basically gonna create this inside of GitHub. It's gonna upload the code.
14:23From there, I'm gonna need to go to Vercel, and I'm going to need to import the deployment. They they call it deploying it. So I'm gonna have to deploy the code into Vercel, basically.
14:32It's a complicated way of saying, I'm just going to transfer the code to Vercel, and then I'll have a working URL. Because Vercel is an easy way to host that code, and then you have your website, and then it's very easy and straightforward. So this is gonna take a minute.
14:46I'm gonna pause this video while it's working, and I'm gonna come back when it's done. My assumption is this should take ten to twenty minutes. Let's see.
14:53Okay. We are complete. It took about fifteen minutes as I predicted.
14:58Okay? So here's everything that it did over the last fifteen minutes. A lot of work.
15:04I mean, first of all, this is insane, guys, because you would have had to pay someone thousands of dollars to do this, and it would have taken weeks on end. And this is about a fifteen minute process. Now we are gonna need to troubleshoot a little bit.
15:15That's just how it is. Usually, it doesn't always work. So it says
15:18it has revved it up in local host. If you're using something like Versus Code, you can usually check inside of there to see the output. If you're using Claude Code or Codex,
15:28you're going to have to have it spin up something called a local host. The problem is I always get issues with local host. And if you are not
15:34a technical person, this is probably gonna confuse you pretty significantly. So basically what local host does is it just opens up a website. It's hosted on your website.
15:43No one else can actually access it. One of two things will usually happen. What you're seeing right now where it'll just load and load and load and nothing will pop up, or it will be cached and it will be whatever the previous localhost,
15:56uh, version was. No good. Right?
15:59So what we're gonna do is we're gonna say and and I I would just wanna show you guys how you can work with these tools to break through any resistance you have. So explain
16:10step by step exactly what I need to do
16:16to get this live in Vercel. Because that's what we want.
16:21We want it live in Vercel. Let me turn off this fan. It's really loud.
16:27Okay. So
16:31I had let it sit for a minute because I stood up and went outside while it was running, so it has to resume the session. So it's gonna take just a moment to kinda, like, collect itself, if you will. So, uh, refresh the repository, started Cloud Code.
16:44So let's go ahead and see what it tells us here in just a minute. As a matter of fact, let's go check-in on Git.
16:51Let's see what's going on here. So we can see all of the work that Claude has done.
16:59Let's check on Vercel.
17:03No production deployment. So it needs to be deployed on Vercel.
17:07I really hope I'm pronouncing that correctly. It's gonna make me sound really stupid if I'm not. But, anyways, um,
17:13so the work is on there. You can see that it's not in production. Why is it not in production?
17:20Deployment has failed. Okay. So we got a failed deployment.
17:23Okay. So let's work through this and figure out what the solution is. So here's the exact sequence to get this live.
17:28The repo is already on GitHub, the branch, blah blah blah.
17:34You'd rather keep working on the future branch. Import through so go to vercel.com, sign in with GitHub. Already did that.
17:39Click add project new. Already did that. Already did that.
17:44So it's telling me okay. I I guess I jumped the gun a little bit. It's basically telling me all of this right here, here, which I've already done,
17:50uh, to do this. So it doesn't have the knowledge that I've already created this because it is not connected to Vercel like it is with GitHub. I have already created
18:01in Vercel.
18:05Please tell me what to do from here. I mean, this is literally guys, this is how I've learned how to do so much stuff with AI. Three years ago, you would had to bang your head against the wall.
18:16You'd have to go read forums. You'd have to go read threads. You literally would have to have spent days and weeks and months trying to figure this stuff out.
18:23Now I can just ask a question and troubleshoot and work through it. To be honest, this would probably be a lot faster if I took the troubleshooting out from here and I went into regular Claude and I just had a chat back and forth with it. Claude code is is definitely much slower in terms of, like, interacting back and forth.
18:39But just for the sake of this video, I'm gonna let you know. But if you wanted to, so it's asking if it can use the deployments.
18:46Yes. Your latest deployment error. Let me check the build logs directly
18:50to see what instead of guessing what the cause is. Anyways, what I was getting at is if you wanted to troubleshoot, you could just take this into Claude and chat with it.
18:58However, the benefit of using Claude code is exactly this. It's actually going to be agentic, and it's going to work through the problems. It's gonna check the deploy deployment on Git and Vercel, and it's gonna figure out what the actual problem is.
19:11It even shows you the tools that it's using. So it's using tool search for teams, projects, deployments. Allow Claude to use git project.
19:19Absolutely. Pretty much, unless you're dealing with sensitive data on your local device, I'm just auto accepting.
19:26I'm just auto accepting everything. Yeah. That's that's pretty much my rule of thumb.
19:31Now if it is sensitive data, sensitive files, you're working on a local device, you do need to be very, very careful. You don't wanna just accept it because people have their entire code bases wiped out. You know, for this, this is something that's not been created before.
19:43I'm just trying to get it ready for the actual prospect. So it says got it.
19:47The ability self succeeded. Vercel failed at the very end. Okay.
19:52So what's to do in this order? Set the framework preset to Next. Js.
19:56In the Versal in Vercel sub bar, click settings. Oops. That's not it.
20:01So let's go to Versal. Let's click settings.
20:06I'm gonna close everything except git here. It says click build and deploy.
20:16Find framework and press and select edit.
20:22Find framework preset. Preset. Okay.
20:27Select edit. Next JS is what it wants me to use.
20:33Make sure these are all set to default. Okay. So
20:38build command, command output directory.
20:43I'm a be honest. I don't even know if that means it's default or not, actually. Well, let's save it and see.
20:50Click save, redeploy. Go to deployments.
20:58Find the failed deployment at the top, click the three. Okay. Perfect.
21:02Redeploy. We might still get errors here. Um, sometimes I'll have to go kinda round and round in circles
21:10until it's actually able to create it. Okay.
21:14So let's say followed
21:21all of these steps and deployment is still failing. What now?
21:29Now I could go in here and fix this myself, but I really wanna just troubleshoot this with you guys so that when you run into roadblocks like this, you don't get frustrated, and you don't give up. It's okay. It happens.
21:39Because what happens is you figure out what's going on, and the next time around, you don't make that same mistake. You run into a different issue, and then you don't make that same mistake, and so on and so forth. So, uh, the new deploy is
21:51still building. Let me pull the current logs to see if it's tracking towards success or about to fail. So I'm gonna pause this just for a minute and let it run.
21:58Alright. So it went to work, and I think this is gonna be the magic ticket here.
22:05So let's do this. I'm gonna bring a browser over so that you can see what happens when I click the link.
22:17Okay. Production URL. Boom.
22:19Let's see. Absolutely beautiful.
22:22Absolutely beautiful. I mean, this is incredible.
22:26This is so good. It's mind blowing. Okay.
22:28So the short version. I mean, yeah. I'm I don't even need to get into it, but this is the audit.
22:33It's in Insomniac branding. It's in the form of a website. I can literally I could customize this URL inside of Vercel, and I could send them this.
22:41So the short version. Fundational AI capability is closer than it appears but unevenly distributed. Customer data is fragmented across systems with no unified profile layer.
22:50And, you know, if I was sending this to a client, I would wanna, like, really go through it and just see, hey. Uh, is this something that is this accurate?
22:58Do I like this output? You know, I would do this before actually going to the website step, but the point of this video is this. So where Insomniac stands today kinda shows its weakest links.
23:08Incredible. I love this so much. And, you know, if I didn't like the branding, I could say, hey.
23:12This is very dark. Can we make this lighter? It could do that.
23:16So I have a lot of videos about how to scrape data. I'm not gonna get into that here.
23:21But, basically, what I would do now is I would go scrape the email of the COO of the business, probably the CEO too, and I would just send this to them. Hey, guys. Created this website for you.
23:29Here are three ways that AI can basically help you. I would make sure that my email is correct in here because that's not correct. I'd make sure my phone number.
23:36I'd make sure that this link works. Probably doesn't work right now. Um,
23:40CTAso, yeah, this is what I would do, guys. This is so powerful. This just shows you the power of agentic workflows with marketing.
23:48CTAI think that this is the future. This is why you're hearing of, you know, . Doesn't get more clear than this.
23:57CTASo this is how you can use Claude Cobrework and Claude Code to work together to create custom websites, custom audits, to essentially just run your marketing department in your organization. I hope this video was helpful. What I try to do is make AI actionable and easy to digest for people that are not engineers.
24:12CTASo I would really appreciate it if you could leave a comment, like, ideally subscribe because I'm trying to create two to three videos a week. If you're a business owner, click the link in the description. We'd love to chat with you about your business, and I look forward to seeing you guys in the next
— full transcript
§ 05 · For Joe
The audit IS the pitch.
Killing Excuses playbook
Build a branded deliverable that makes the prospect feel seen before you ever ask for the call.
- Set up a Claude Project with a business-consultant system prompt — it becomes a research agent you fire at any URL.
- Use a second Claude chat session as the architect that generates the brief for Claude Code — this middle step unlocks automatic branding alignment.
- GitHub plus Vercel is the deploy stack for non-technical builders; the live URL is what makes the outreach tangible and shareable.
- When deployment fails (it will), skip manual debugging and ask Claude Code to pull the build logs — it diagnoses and fixes faster than forum research.
- Troubleshoot live on camera. The failure segments are where this video earns trust — they show the real workflow, not the highlight reel.
- Swap Insomniac for any vertical and the pipeline is identical. The template generalizes in minutes.
§ 05 · For You
You can send a prospect a website instead of a cold email.
If you do any kind of B2B sales or outreach
A personalized AI-generated microsite does more convincing in 30 seconds than a cold email does in three paragraphs.
- You do not need to be technical — Sam hits deployment errors and walks through every fix step by step.
- The whole pipeline is free-tier friendly: Claude, GitHub, and Vercel all have free plans to get started.
- Pick a target business, paste their URL into a Claude project, and the audit writes itself — you just choose the focus area.
- The website shows the prospect you did the research and that you can build things, before they have paid you a cent.
