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You force me to make your next 30 videos, this is exactly what I would do, and this is partly grounded in the numbers and partly grounded in trust me, bro. So one, what do you actually believe? What do you stand for? I wanna know who you are as a person before we even think about filming. What won't you compromise on? What formats don't you like? We want you to have energy around everything that we're building. Why are you even doing this? Is it for your family, your kids, someone to prove wrong in high school? What drives you and it makes everything else easier. Talk to you for at least one hour, probably more, where I'm seeing the subjects that light you up, you start to talk faster, where you start to lean in. I'm looking at your body language, your tonality. I wanna understand the things that actually give you energy. I wanna know your off the court interest. What sports are you in What teams do you like? I wanna know all of this so we can build the entire world. Spend a whole afternoon doing one of these things. That's where the little pockets of realness come out. Actually spending time doing the shit that they love. Excuse my language. Hopefully, there's no children. But if there are children, take notes because this is what it's all about. I wanna know moments in the career that made you, that almost broke you, that you overcome. You haven't even touched the camera. Why did you stop working with editors or producers or writers? What about that relationship didn't work so we can avoid that? What is a win with this content? What is the goal? What's the result we're going for? Describe someone that you are spec. I wanna know the people you look up to. I wanna understand reflections you're trying to mirror in your content. I wanna understand the relationship with your audience. I look at the videos in the last ninety days and see which ones actually brought in followers and see if we can turn any of them into a series. Untouched goal, whether it's your podcast, your newsletter, try to figure out if we can turn any of the existing anecdotes, stuff you've already created into short form content. I look at your own audience conversation, whether they're responding to your emails and your newsletter. How can we turn those conversations into short form content? I'd ask you what in your industry is just wrong? What do you disagree with? Behind closed doors, what are you yelling about that you wish you could say out loud? Try to figure out is short form even right for you? Is this a a good investment of of your time and energy right now? Maybe it's a newsletter. Maybe it's long form, and I'd refer you out to other people that could help you produce that. I want you to win. I want you to hit your goals. I don't want you to work with me. In fact, I don't even do this. I'm just saying this is what I would do. Resources. I would see what you have access to. Is it a studio, a nook in your backyard where we can film? Is it mics? Is it a video guy? Or is it just your phone in your car, and we wanna build this content around your lifestyle? I talk to your team without you. They can help me kinda see the blind spot and the opportunities they think that you could be focusing on. I would have you send me five minute voice notes for ten days straight about your work content, like ideas niche, brain dump to me for five minutes. I would have you save videos that you love and we create a shared save photo on Instagram. At some point in the process, you stop consuming content altogether for thirty days. Abstain. Because so much of what we do as creators is, like, we look at other people, we mimic them subconsciously. Remove all of that just so we can focus on you and your unique style and delivery. I'd have you work with three editors, and we test them for a month, and then we pick our favorite. The same thing with writers. Unless you like to write. And then I'd have you do this for sixty days minimum because we wanna see the patterns and not only what is working for you, but what is working for the audience. Put the camera on your face.