WEBVTT 00:00:00.000 --> 00:00:49.505 In this video, I'm showing you how we create 30 pieces of content that goes viral on social media in two hours. I'm Eamon. I'm a creative director, and my agency have generated billions of organic views on social media. We were behind brands like Bassim, who we scaled to 600,000 followers in six months. We've taken clients from zero followers to 300,000 followers like Leila. She became one of the top sellers and the go to expert in her industry. Personal brands do we scaled from 4,000 followers to a million follower in, like, a year. We've my brand to a 100,000 followers as well and bunch of other clients. Trust me. We've got a lot of clients that we scaled massively on social media. The reason why our client becomes the go to authority in their niche is simply because of our reverse engineering system. And in this video, I'm exposing that system from the moment we start researching all the way to uploading those videos. 00:00:51.745 --> 00:01:41.880 Number one, ideation or finding the right topic. It is crucial part. We put 80% of our effort, our attention into this phase because, look, I can give you the right script. I can give you the right creative direction, the best editor and posting on the right times and do all the other things right, but if the topic isn't trendy, isn't studied, that it's gonna work, then your video will flop. Right? So ideation and finding the right topics is one of the important things. I use an app called Midro. I'm gonna go through it. Basically, what this app allows you to do is it looks for what's viral in your industry. So we've got trending, and you can see all the stuff that are trending right now, but also you can list them by your field. So let's say you're a relationship coach. We click into relationships, 00:01:42.375 --> 00:01:44.055 and it immediately 00:01:44.135 --> 00:01:53.655 gives you all the trendy videos for that week so that you can see what your competitors are doing, what they're optimizing on, what type of 00:01:53.975 --> 00:02:04.780 creative direction they're doing, and then also the topics that they're speaking about most frequently. Right? So as you can see, this video got 25,000 views. This week, they posted on the May 2, 00:02:05.020 --> 00:02:14.455 which is quite interesting. Let's watch it. The worst possible thing you can do after a breakup. Start drinking, go to the worst possible environments that cultivate healing, and subconsciously 00:02:14.455 --> 00:02:25.210 compete with your past partner via social media. Nice. It's like So let's say we're gonna save. We named it client one, click into it, and then save to the project. It's saving. Saving successful. 00:02:25.210 --> 00:02:35.850 If I go to my projects, I'll find client one, and I'll find the video. I can also do the video insights, which is going to give me the caption if they have used a specific 00:02:35.930 --> 00:03:04.300 keyword or, like, they're asking their audience to comment a word or not. But then also, I can see the topic, which I can use later on, the hook that they have used, right, and the entire transcript that I need to study as a content creator. Right? So the hook is the worst possible thing you could do after a breakup. So I do the same cycle more often until I have around 30 pieces of content. Let's say we watch this video as well. What are three green flags in women every man overlooks? 00:03:04.625 --> 00:03:09.345 I'll give you 12 rapid fire. No. This is also a video that did well. Save, 00:03:09.585 --> 00:03:19.310 and then a client won, and then save to the project. I move forward to the different video. I can even sort it by a 100,000 views plus. 00:03:19.390 --> 00:03:28.190 I apply the filter. It's gonna only show me the videos that did a 100,000 views this week or, like, recently. Right? So this video did 11,000,000. 00:03:28.190 --> 00:03:30.830 This video did 11,000,000. This video, 22,000,000. 00:03:30.830 --> 00:03:40.355 These are all great. Right? So let's watch this one. So why can't we just forgive and move on? Right? So this is a solid hook. But then also what I can see is like, guys, 00:03:40.755 --> 00:03:42.515 the creative direction 00:03:42.675 --> 00:03:46.035 of this specific niche is basically 00:03:46.595 --> 00:03:49.315 yapping videos, like this guy did 22,000,000, 00:03:50.010 --> 00:03:54.010 the podcast style, and then also the talking head videos. 00:03:54.170 --> 00:03:56.090 Right? These are the majority 00:03:56.090 --> 00:04:01.050 of what the coaches in this industry are using. Right? So I'm gonna take this video, 00:04:01.610 --> 00:04:13.075 save it for client one, and basically do the same thing until I have around 30 pieces of content. If I go to my project client one, I'll see all of these videos. Again, if I go to video insights, 00:04:13.635 --> 00:04:20.300 boom. I have all the transcript, and I can study it. The way I do it is I open my Notion dashboard. 00:04:20.300 --> 00:04:27.340 This dashboard that we give to all our clients, we give them the ideas. So what I'm gonna do is I'm gonna, you know, put a new idea. 00:04:27.835 --> 00:04:29.115 I'll just 00:04:29.355 --> 00:04:30.395 put the name, 00:04:31.435 --> 00:04:32.315 the topic. 00:04:32.635 --> 00:04:33.195 Boom. 00:04:33.595 --> 00:04:38.235 I go to the video transcript. I put it into the actual idea. 00:04:39.115 --> 00:04:52.130 Right? And sometimes we even give the link of the video to the client so that they can see it. Right? So if I if I go to reference, boom. I send it here. Now what I'm gonna do is I'm gonna study why this 00:04:52.530 --> 00:05:17.520 script worked. And by the way, if you're a life coach, consultant, a therapist, or a psychologist and you want us to handle the entire content creation for you, ideas, scripting, filming, and editing, and even posting, you can click the first link in the description, book a strategy call. We'll see if we can help you or not. So once we have the idea, guys and and sorry for the cats and sorry for this is what they have done with my chair. It's like crazy. Once 00:05:17.600 --> 00:05:23.120 we gather all the ideas, let's say we've gotten 30 ideas, we list them on Notion system, 00:05:23.360 --> 00:05:32.255 and then we put the topic. We did we put the title. We put the reference and the actual script. Now we go to the second phase, which is studying, 00:05:32.335 --> 00:05:38.095 scripting. So before we script, we need to study and break down why this topic specifically 00:05:38.335 --> 00:05:39.775 this script specifically 00:05:39.775 --> 00:05:54.925 worked. So the reason why transcript is very important because it allows you to see and break down every single sentence compared to just watching the video multiple times. Right? So this is the relatability 00:05:54.925 --> 00:06:10.410 aspect of the hook. What are the three green flags in a woman? Very relatable. Every man and woman would be interested to watch this video. But now he's stating who is targeting with his hook. Every man overlooks. 00:06:10.410 --> 00:06:21.335 Every man in this video is my target audience. So, right, the keyword here is green flags in a woman. And then what are the three? So meaning like he's just asking a very 00:06:21.495 --> 00:06:22.375 relatable 00:06:22.375 --> 00:06:32.055 question that a lot of men would ask. So this is just me breaking down the first sentence, guys. And then the second thing is, and in every successful 00:06:32.135 --> 00:06:32.615 script, 00:06:33.470 --> 00:06:41.950 you gotta give a specific promise of why you should watch this video. So now what he's saying is I will give you 12 but 00:06:42.190 --> 00:07:11.570 in a rapid fire. Right? And then he goes, number one, number two, number three, number four, blah blah blah. Obviously, this is just us breaking down the the topic because with our clients, we jump on a call with them and we call it the brainstorming session. We record that call. We ask them bunch of questions related to their niche in order for us to use their knowledge into whatever is working right now. So we're gonna use the same kind of format of the hook, the same kind of promise 00:07:11.650 --> 00:07:14.290 of the second sentence, and then obviously 00:07:14.690 --> 00:07:34.440 the actual value we're going to use what the clients we already recorded, so what we've downloaded from their brain obviously. Right? So number one, she brings emotional stability. Maybe my client has a different take. And number two, she respects your time and your work. Maybe my client has a different take. So we're going to use whatever our client has 00:07:34.680 --> 00:07:57.245 into their scripts. So once we give them the script, it makes a lot of sense for them. Basically, we do this process multiple times until we have, you know what, 30 pieces of content here. And with number three, the filming phase. So, obviously, I'm not gonna show you how you can film the content, but one thing that I want you to bear in mind, the moment you start looking into 00:07:57.350 --> 00:07:59.750 what's working right now in your industry, 00:07:59.910 --> 00:08:03.510 I want you to also notice what kind of creative direction 00:08:03.750 --> 00:08:17.095 your competitors are using. So in this case, we can see that people are doing podcast styles When the baby's sick. Right? So a podcast style is basically instead of you looking directly to the camera, you look off the camera 00:08:17.255 --> 00:08:25.575 and you pretend that you're having a conversation or a podcast. The reason why this kind of creative direction works in this specific field is that people 00:08:25.980 --> 00:08:29.020 have developed a defense mechanism towards, 00:08:29.420 --> 00:08:42.845 you know, people trying to sell them. And the majority of the people trying to sell you something online, they're looking directly to the camera. Right? So by slightly looking off and pretending that you're having a podcast or actually clipping it from an actual podcast, 00:08:43.005 --> 00:09:10.745 you know, this kinda dropped down the defense mechanism of your target audience. Right? So it seems like it's natural, authentic. So as you can see, we've got the podcast out and then also we've got the yapping This is how I've seen most relationships end. Right. A yapping video is like meaning that you get your phone and you're like straight directly talking to your phone. That's another style that it's working in this field. And then obviously, the talking head videos, which means whatever 00:09:10.985 --> 00:09:25.560 I'm doing right now, you grab your phone, you grab your camera, and just speak. This is the number three filming. So you go to your industry, see what's working, what kind of creative direction is working, and try to replicate it. Obviously, I have my own setup. 00:09:25.560 --> 00:10:28.210 You should have your own setup. You can even do, like, a a certain signature move, maybe like your logo or maybe like something that is quite unique for you, even like the atmosphere or the colors or whatever. You know? So this is step three. Obviously, we take care of that for our clients. So we film their content. We we strategize. We give them the mood based on the direction of their content, you know, and lastly, which is posting and gathering the results. Once we post, we wait for the results. We see how many people converted, how many people commented, saved the video, you know, engaged with you. For example, if we take, let's say, the May 8, this is the video, four steps to grow your account fast. I've had the captions, the hashtags in the captions and mentioned the keyword, which is common the word YouTube. I can send you the full breakdown of whatever. This is the reference, and then obviously this is the scripts. Not to flex if I had to start my Instagram, blah blah blah blah. So obviously this is the link where I can review the video. If we go to my actual account, I can see that, boom, this is the video. So we got one 81,000 00:10:28.210 --> 00:11:00.230 views, a thousand people commenting about the YouTube. All of these people are interested to see what I am teaching, so this is, like, big. I can pull people. That's 100% we're gonna pull people from those people who commented into actual paying clients. Right? To flex, but I'm very good at social media marketing. If I had to start my yeah. So this is it. Now look. I can teach you anything about social media. Right? I can give you all the tips, all the hacks, all the nitty gritty hacks that if you apply, you get this and that, but, like, most of the coaches, 00:11:00.550 --> 00:11:01.350 the consultants, 00:11:01.685 --> 00:11:06.165 the people online don't really need more information. They just need execution. 00:11:06.165 --> 00:11:17.580 And whatever I just showed you is the easiest way to execute so that you can create your first piece of content or to be consistent at least on social media. Because let's be honest, consistency 00:11:17.740 --> 00:11:41.905 is what makes anyone great. If you're consistent at one thing and you keep improving yourself every single day by, like, I would say, 1% at the end of the year, you're a complete different person. Right? And guys, because I do this batch content, I haven't filmed content since, like, since, like, two months. All what I do is sit down, gather all my content, all my video scripts, 00:11:42.065 --> 00:12:11.595 everything. I sit down for, like, two, three days a week. Right? I batch film the content. I send them to the editors, and my team will fix this for me. So I've been I haven't filmed since February, and we're at May. So I've got February covered, March covered, April covered, May covered, and almost June covered. Like, can imagine how much of time I have to not think about the content because the content is doing the work for me and is getting the clients, getting me the proof, and I can use that time 00:12:12.270 --> 00:12:16.270 for my business, growing my business, focusing on my clients. 00:12:16.430 --> 00:12:21.550 So that's the beauty of having a system. And by the way, if you're a life coach, consultant, 00:12:21.550 --> 00:12:32.525 a therapist, or a psychologist who doesn't have really a lot of time to execute on this plan or any other content plan, but also you know how important it is to build a personal brand nowadays, 00:12:32.845 --> 00:13:06.645 my team and I can help you. All you have to do is click into the first link in the description, book a discovery call, I or one of my team members will show up. They will examine your profile. They will see if we can actually provide the value you're looking for or not. And if yes, we're going to do the whole thing for you. So we're gonna do the ideation. We're gonna script. We're gonna film, edit, and post the content with our strategy in order for you to get the results that we gathered for all of our clients. All the links are in the description, and I highly recommend you to watch this video because it has more in-depth information about whatever I just explained. 00:13:07.035 --> 00:13:07.595 Take care.