If you are new to the online business world or you're hoping to build a business through the power of video or social media, you're gonna be making this one mistake
guaranteed,
and I'm gonna fix it for you.
Now you might say, Steven, who are you to tell me what to do? Well, I've been running a social media agency now for the best part of thirteen years,
and I see this mistake all of the time,
and it's
virality
over honest views.
Let me give you some context.
So many people are making these huge mistakes and getting disheartened
because they wanna get loads and loads and loads of views on the video without really understanding the fact that the people who viewed the video in the first place, they're your leads, they're your prospects,
they're the people who like your content.
Isn't it much more sensible, dare I say it, to make a relationship with those people and build the business through the people who actually like your content, who are watching it, who are engaging with it, rather than hoping or waiting
for the ones that never show up.
Or you hit a trend,
something's happening in the news and you get virality from that because that's usually where it comes, a trend, something going on in the news, something relevant and current, it's not usually about your business or your service or what you offer.
So let me just give you some
stats, numbers, information, whatever you wanna call it.
You have a million views on a video, nobody buys because it's a trend, it's something that's popped up in the news, it's something that's current, and you make a video addressing your ideal client, your ideal prospects,
core pains, and you get
three, four hundred views on a video,
and you get disheartened, and it feels a bit shitty. You know, what's the point? Put so much time and effort into that video. So know what? I get it. I've been there. I've been you. I understand.
But when I had this realization
about the 400
people
that bothered to watch my video, that showed up for me, that cared about what I was saying, and it was helping them and serving them and helping them through a sticking point, maybe make a better video, solve a business problem,
you know, get over the fear of video, all that stuff.
When I realized those 400 people that actually showed up were the ones that were important,
my business completely
completely
shifted.
So
let's just do those numbers.
You get a 100,000 views on a video from some viral thing
and do you know what? No business. It's usually what happens, see. You get a million views, you might get a few links to your email lists clicked,
and you might you might download your freebie.
But think about those 400 people that join,
and they look at the video and they like it and they watch it a bit more, and they come back for a bit more next time because they start to trust you because you're building trust because there's a huge trust recession right now in the online space.
And then what if some of those people buy from you because you build trust,
know, the whole know, like, and trusting,
and they hear what you're saying and they like your content and they keep coming back for more. There's a thing called Zmart. It's a study done by Google. Just gonna cross the road. Bear with me. Come on, Murphy. Put the dog out with me. And
it was around the amount of hours
and touch points. Anyway, numbers were seven hours of content consumed,
11 different touch points in four different places,
study done by Google before anyone will, um,
they will buy from you. So viral video we were talking about a minute ago where no one's buying, that's real because people haven't consumed enough.
But what if the same portion of those 400 people from the non viral video kept coming back?
What if,
let's say, 10 of them bought from you? Now, I'll do this with my numbers and my course and my program so you can see the content just here.
Okay. If 10 people bought,
that's what? Two and a half percent. So not a massive audience,
not a massive
amount of people, should we say, but two and a half percent buy from me. That's 10 out of that 400. I think they're numbers. If they're not, you have to correct me below, but talking around two and a half percent.
Now my core program, Heart Brand Blueprint, where I teach people to awaken their personal brand,
to position themselves through the power of YouTube,
specifically video,
and then build an online business through the knowledge, wisdom, skills, and expertise. That's what I do. That course is $2,000.
If two and a half percent, 10 people buy that, that's $20,000.
Who wouldn't like to make $20,000
a month through consistently posting content,
short form, long form, with a strategy behind it, knowing that only a few 100 people could make the difference in your life.
So I ask you, why are you going for reality? Why reality.
Why are you going for virality? Why are you going for something polished and, you know, and AI generated and all that stuff when you could just be real,
aim for real numbers,
serve real people, and build a real business?
Have a think about that. And if you want some help, there'll be a link around the video I'm sure I'll put up here after I finish my walk with the dog that can help you even further. Or you can now watch this video that pops up next because that's the one that YouTube's telling you you should watch.