WEBVTT 00:00:00.640 --> 00:00:10.880 If you are new to the online business world or you're hoping to build a business through the power of video or social media, you're gonna be making this one mistake 00:00:10.880 --> 00:00:12.240 guaranteed, 00:00:12.320 --> 00:00:13.995 and I'm gonna fix it for you. 00:00:14.395 --> 00:00:20.875 Now you might say, Steven, who are you to tell me what to do? Well, I've been running a social media agency now for the best part of thirteen years, 00:00:21.035 --> 00:00:23.195 and I see this mistake all of the time, 00:00:23.675 --> 00:00:24.475 and it's 00:00:25.195 --> 00:00:26.235 virality 00:00:26.235 --> 00:00:27.995 over honest views. 00:00:28.340 --> 00:00:30.420 Let me give you some context. 00:00:31.060 --> 00:00:34.900 So many people are making these huge mistakes and getting disheartened 00:00:34.900 --> 00:00:44.715 because they wanna get loads and loads and loads of views on the video without really understanding the fact that the people who viewed the video in the first place, they're your leads, they're your prospects, 00:00:44.875 --> 00:00:46.475 they're the people who like your content. 00:00:46.715 --> 00:00:59.300 Isn't it much more sensible, dare I say it, to make a relationship with those people and build the business through the people who actually like your content, who are watching it, who are engaging with it, rather than hoping or waiting 00:00:59.540 --> 00:01:01.300 for the ones that never show up. 00:01:02.100 --> 00:01:03.940 Or you hit a trend, 00:01:04.420 --> 00:01:15.545 something's happening in the news and you get virality from that because that's usually where it comes, a trend, something going on in the news, something relevant and current, it's not usually about your business or your service or what you offer. 00:01:16.425 --> 00:01:18.425 So let me just give you some 00:01:18.665 --> 00:01:21.305 stats, numbers, information, whatever you wanna call it. 00:01:22.105 --> 00:01:33.680 You have a million views on a video, nobody buys because it's a trend, it's something that's popped up in the news, it's something that's current, and you make a video addressing your ideal client, your ideal prospects, 00:01:33.840 --> 00:01:35.840 core pains, and you get 00:01:36.320 --> 00:01:38.560 three, four hundred views on a video, 00:01:38.800 --> 00:01:48.735 and you get disheartened, and it feels a bit shitty. You know, what's the point? Put so much time and effort into that video. So know what? I get it. I've been there. I've been you. I understand. 00:01:49.215 --> 00:01:51.295 But when I had this realization 00:01:51.775 --> 00:01:53.215 about the 400 00:01:53.215 --> 00:01:53.855 people 00:01:54.095 --> 00:02:06.150 that bothered to watch my video, that showed up for me, that cared about what I was saying, and it was helping them and serving them and helping them through a sticking point, maybe make a better video, solve a business problem, 00:02:06.470 --> 00:02:09.430 you know, get over the fear of video, all that stuff. 00:02:09.830 --> 00:02:13.750 When I realized those 400 people that actually showed up were the ones that were important, 00:02:14.310 --> 00:02:15.685 my business completely 00:02:15.845 --> 00:02:16.725 completely 00:02:16.885 --> 00:02:17.685 shifted. 00:02:19.125 --> 00:02:19.605 So 00:02:20.405 --> 00:02:21.845 let's just do those numbers. 00:02:22.165 --> 00:02:26.325 You get a 100,000 views on a video from some viral thing 00:02:26.805 --> 00:02:35.620 and do you know what? No business. It's usually what happens, see. You get a million views, you might get a few links to your email lists clicked, 00:02:35.700 --> 00:02:37.860 and you might you might download your freebie. 00:02:38.340 --> 00:02:40.820 But think about those 400 people that join, 00:02:41.315 --> 00:02:51.955 and they look at the video and they like it and they watch it a bit more, and they come back for a bit more next time because they start to trust you because you're building trust because there's a huge trust recession right now in the online space. 00:02:52.755 --> 00:02:56.515 And then what if some of those people buy from you because you build trust, 00:02:57.290 --> 00:02:59.290 know, the whole know, like, and trusting, 00:03:00.170 --> 00:03:12.635 and they hear what you're saying and they like your content and they keep coming back for more. There's a thing called Zmart. It's a study done by Google. Just gonna cross the road. Bear with me. Come on, Murphy. Put the dog out with me. And 00:03:13.115 --> 00:03:15.595 it was around the amount of hours 00:03:15.675 --> 00:03:19.915 and touch points. Anyway, numbers were seven hours of content consumed, 00:03:20.315 --> 00:03:22.475 11 different touch points in four different places, 00:03:23.120 --> 00:03:25.840 study done by Google before anyone will, um, 00:03:26.400 --> 00:03:33.920 they will buy from you. So viral video we were talking about a minute ago where no one's buying, that's real because people haven't consumed enough. 00:03:33.920 --> 00:03:39.255 But what if the same portion of those 400 people from the non viral video kept coming back? 00:03:40.055 --> 00:03:41.015 What if, 00:03:41.495 --> 00:03:49.015 let's say, 10 of them bought from you? Now, I'll do this with my numbers and my course and my program so you can see the content just here. 00:03:49.415 --> 00:03:51.255 Okay. If 10 people bought, 00:03:51.655 --> 00:03:55.610 that's what? Two and a half percent. So not a massive audience, 00:03:55.690 --> 00:03:56.810 not a massive 00:03:58.890 --> 00:04:09.385 amount of people, should we say, but two and a half percent buy from me. That's 10 out of that 400. I think they're numbers. If they're not, you have to correct me below, but talking around two and a half percent. 00:04:09.705 --> 00:04:14.425 Now my core program, Heart Brand Blueprint, where I teach people to awaken their personal brand, 00:04:14.825 --> 00:04:16.905 to position themselves through the power of YouTube, 00:04:17.065 --> 00:04:18.185 specifically video, 00:04:18.825 --> 00:04:24.910 and then build an online business through the knowledge, wisdom, skills, and expertise. That's what I do. That course is $2,000. 00:04:25.470 --> 00:04:31.390 If two and a half percent, 10 people buy that, that's $20,000. 00:04:32.030 --> 00:04:34.270 Who wouldn't like to make $20,000 00:04:34.270 --> 00:04:36.910 a month through consistently posting content, 00:04:36.990 --> 00:04:44.655 short form, long form, with a strategy behind it, knowing that only a few 100 people could make the difference in your life. 00:04:45.455 --> 00:04:48.815 So I ask you, why are you going for reality? Why reality. 00:04:48.895 --> 00:04:56.380 Why are you going for virality? Why are you going for something polished and, you know, and AI generated and all that stuff when you could just be real, 00:04:56.940 --> 00:04:58.380 aim for real numbers, 00:04:59.180 --> 00:05:03.020 serve real people, and build a real business? 00:05:04.300 --> 00:05:17.495 Have a think about that. And if you want some help, there'll be a link around the video I'm sure I'll put up here after I finish my walk with the dog that can help you even further. Or you can now watch this video that pops up next because that's the one that YouTube's telling you you should watch.