WEBVTT 00:00:00.000 --> 00:00:04.720 So what are some little things that you can do to get notes traffic going 00:00:05.120 --> 00:00:06.480 on Substack? 00:00:07.440 --> 00:00:12.400 I wanna point out the single biggest missed opportunity on the entire platform. 00:00:12.815 --> 00:00:26.415 Aside from you writing your own content, what do you think is the single best thing that you could do on the platform? We should probably engage with other people on the platform because the thing that a lot of a lot of times writers forget 00:00:26.815 --> 00:00:27.615 is that 00:00:28.360 --> 00:00:29.880 writing a comment 00:00:30.440 --> 00:00:35.080 is literally the same thing as writing a short form piece of content. 00:00:36.040 --> 00:00:37.160 A comment 00:00:37.640 --> 00:00:41.160 and a piece of content are the same exact thing. 00:00:42.975 --> 00:00:46.575 So if you if you're like, what is my fastest path 00:00:46.895 --> 00:00:53.055 to generating traffic? What is my fastest path to starting to build my audience? What is my fastest path 00:00:53.215 --> 00:00:57.055 to getting attention from Substack's ecosystem over to my newsletter? 00:00:57.900 --> 00:01:01.340 The fastest path let me here's the secret, everyone. 00:01:01.660 --> 00:01:03.740 You block thirty minutes in the morning, 00:01:04.300 --> 00:01:06.860 and you go comment on 20 people's posts. 00:01:07.820 --> 00:01:09.740 I'm gonna forget. Dickie, you remember? Doing those. 00:01:10.465 --> 00:01:14.305 First month that Cole and I got together in person in Miami, 2022. 00:01:14.625 --> 00:01:17.185 We get to WeWork at, like, 07:45, 00:01:17.185 --> 00:01:17.985 08:00, 00:01:18.225 --> 00:01:25.985 pull open our laptop, post our piece of short form content, and write twenty to thirty minutes of replies manually 00:01:25.050 --> 00:01:26.730 every day. Yep. 00:01:27.850 --> 00:01:29.370 Every day. And it crushed. 00:01:31.130 --> 00:01:40.170 Yeah. And so you know what? I just wanna give everyone permission here, and I just wanna show you how your laptop will not explode if you do this incorrectly. 00:01:40.995 --> 00:01:41.875 Okay? 00:01:41.875 --> 00:01:43.875 This is not worth overthinking. 00:01:44.275 --> 00:01:49.635 So we're gonna literally do this live right now. Okay? Now watch how watch how this works. 00:01:50.355 --> 00:01:52.115 Roman, thanks for posting this. 00:01:53.390 --> 00:01:54.830 Totally agree. 00:01:55.390 --> 00:01:56.750 I like to think 00:01:56.910 --> 00:02:00.990 of my library of content as one giant repository 00:02:01.070 --> 00:02:01.870 for 00:02:02.110 --> 00:02:02.990 stories, 00:02:03.070 --> 00:02:03.950 insights, 00:02:03.950 --> 00:02:04.830 templates, 00:02:05.150 --> 00:02:05.710 prompts, 00:02:07.595 --> 00:02:08.635 cheat sheets, 00:02:08.875 --> 00:02:09.595 etcetera. 00:02:09.755 --> 00:02:11.275 The more I write online, 00:02:11.515 --> 00:02:14.555 the more training data I have to play with. 00:02:14.875 --> 00:02:20.635 Is there any difference between this comment and something that I would write as short form content? 00:02:24.940 --> 00:02:26.540 There is no difference. 00:02:27.980 --> 00:02:38.785 There is no difference. And anyone wanna see something really cool? K. Ready? Watch what watch what we're about to do. I'm gonna copy paste this. I'm gonna post this as a comment to Roman's piece, 00:02:39.025 --> 00:02:43.985 and then I'm gonna go and create a new note, and I'm just gonna delete totally agree, 00:02:44.065 --> 00:02:47.585 and then I'm gonna post the same exact thing as a note on my profile. 00:02:54.820 --> 00:02:59.700 What what do we think? Should we have sat here and thought about this for ninety minutes before we pressed enter? 00:02:59.940 --> 00:03:02.420 You think we should we we should do some overthinking? 00:03:05.345 --> 00:03:10.065 No. This is this is what you should do every morning for thirty minutes. 00:03:11.345 --> 00:03:20.890 And you go find scroll through your feed, find 10 people that you can comment on, and then maybe as you're writing comments, you go, oh, that comment is actually that's that's a pretty good 00:03:21.530 --> 00:03:27.370 I like how I worded that. Okay. Great. Copy paste the thing that you just wrote as a comment and go post it as a note. 00:03:28.635 --> 00:03:34.475 The the big idea here is that on the Internet, your content is yours. 00:03:37.115 --> 00:03:47.440 You can do whatever you want with it. You can copy paste it. You can remix it. You can combine it. You can expand it. You can compress it. You can cross post it. You can do whatever you want with it. 00:03:48.400 --> 00:03:52.800 And this is just one of those things that a lot of people don't even realize that they can do. 00:03:53.360 --> 00:03:56.320 Your newsletter was you did all the hard work. 00:03:56.960 --> 00:04:03.155 You took the time to sit down and clarify your thinking. You took the time to write out the long form version. 00:04:04.195 --> 00:04:15.210 Right? Which means everything else, it's not about, like, writing other things. It's about taking the thing you already wrote and going, how do I chop it apart in a 100 different ways? 00:04:16.250 --> 00:04:17.450 That is the game. 00:04:21.770 --> 00:04:22.730 Make sense? 00:04:24.250 --> 00:04:27.930 Everyone here, permission? Do you feel like you you have permission? 00:04:28.275 --> 00:04:30.755 You've given yourself permission to go do this? 00:04:31.555 --> 00:04:43.395 Because what I don't want is I don't want you to open up your laptop tomorrow morning and then go, okay. Cole said I gotta go comment on 10 people's posts. And then you open up one post and you sit there and you're trying to write the next war and peace. 00:04:44.070 --> 00:04:45.670 That's not what we're talking about. 00:04:46.950 --> 00:04:48.390 You you pick something, 00:04:48.710 --> 00:05:10.625 you quickly give a response, and then you move on and you do it again. You do it again. You do it again. Yeah. Irene, how do you choose the people to comment on number of followers? Don't overthink it. Like, literally, I'm just I'm gonna scroll through. We're gonna do it again. I have no idea how big Jake's following is. I've been on Substack for over a year now. If you're new, I would love to support you. Let's grow together. 00:05:11.665 --> 00:05:18.010 Nice. Thanks, Jake, and great to see fellow writers becoming friends here. 00:05:19.130 --> 00:05:19.930 Post. 00:05:22.090 --> 00:05:24.970 Did did my laptop explode? Did anything bad happen? 00:05:25.865 --> 00:05:36.265 Nope. I have no I have no idea who Jake is, and I have no idea how big his audience is. But you know what? Now I have another piece of writing. I have another comment living on the platform, 00:05:36.505 --> 00:05:38.105 living within Substack's ecosystem. 00:05:39.180 --> 00:05:44.780 I I wanna, like, harp on this for everyone. Okay? If you're sitting there and you're asking, 00:05:45.660 --> 00:05:48.060 is it okay if I? Yes. It is. 00:05:48.700 --> 00:05:50.540 Should I? Yes. You should. 00:05:51.020 --> 00:05:57.755 Can I? Yes. You can. After running however many cohorts we did of ship 30, Dickey, like 22, 00:05:57.835 --> 00:06:03.115 21, something like that. And we've, I mean, we've walked north of 15,000 00:06:03.115 --> 00:06:03.915 writers 00:06:04.155 --> 00:06:07.515 through frameworks like this. I will tell you overwhelmingly, 00:06:07.595 --> 00:06:10.960 the number one reason why people do not see traction 00:06:11.200 --> 00:06:18.240 is not because they lack talent. It is not because they don't know what to do. It is simply because they don't do it. 00:06:20.400 --> 00:06:21.760 That is fundamentally 00:06:21.760 --> 00:06:22.000 it. 00:06:22.595 --> 00:06:28.275 It would be very hard for you to not see something happen if you prioritized 00:06:28.275 --> 00:06:31.235 doing this every morning for thirty minutes a day. 00:06:32.195 --> 00:06:43.530 It it would be very hard for for, like, nothing to happen as the result of that. Real quick, if you wanna write online but aren't sure where to start, click the link in the description of this video and check out startwritingonline.com. 00:06:43.530 --> 00:07:12.845 This is a free master class I put together sharing all of our most helpful frameworks for beginners, like proven hooks to capture your target reader's attention, where to write online to get the most distribution on your work, and little growth hacking tips to build your social audience and email list faster. Over a 100,000 writers have gone through this free master class, and many even send us emails afterwards thanking us for sharing such valuable information for free. So click the link below this video to check it out and make this year the year you start seeing success from your writing online.