WEBVTT 00:00:00.160 --> 00:00:01.600 Do you feel like 00:00:01.840 --> 00:00:03.040 when you post, 00:00:03.440 --> 00:00:09.120 you just cross your fingers and hope? Or are you afraid to post videos content online 00:00:09.440 --> 00:00:13.520 because you you lack the confidence of what it can do for you? 00:00:14.205 --> 00:00:16.125 Chances are you are missing 00:00:16.365 --> 00:00:18.045 the content creation 00:00:18.285 --> 00:00:23.725 secret, which I have discovered after amassing over 3,000,000 subscribers online, 00:00:24.045 --> 00:00:24.685 getting 00:00:25.085 --> 00:00:27.245 hundreds of thousands of views a day, 00:00:27.725 --> 00:00:28.845 and really 00:00:29.510 --> 00:00:32.710 not changing what I've been doing this whole time. 00:00:33.270 --> 00:00:42.870 And if we've never met before, my name is Omar Al Takrori. Welcome to the department. I am met with my bro, art dot m p four. What it do, baby boo? Let's go. 00:00:43.745 --> 00:00:45.505 We are actually live right now. 00:00:45.905 --> 00:00:54.305 And at the time of recording or capturing this and what we have, we have AI switching for us. If you like how this looks and sounds, 00:00:54.545 --> 00:01:01.220 uh, we actually put all our gear in the description below. But But so glad that you're here, and I really wanna just jump straight into it because 00:01:01.380 --> 00:01:03.620 I I've been creating content for 00:01:03.860 --> 00:01:05.060 two decades, 00:01:05.460 --> 00:01:10.980 and I really haven't changed what I'm about to share with you right now. But the biggest thing I've discovered 00:01:11.165 --> 00:01:13.885 is the first level of confidence 00:01:13.965 --> 00:01:18.765 truly comes from how you decide on how you wanna show up online. 00:01:19.645 --> 00:01:21.325 So question for you 00:01:21.565 --> 00:01:22.285 is, 00:01:22.605 --> 00:01:24.845 do you like Mexican food? 00:01:26.910 --> 00:01:28.430 No. Not really, honestly. 00:01:29.230 --> 00:01:33.150 You're Mexican. I'm just kidding. Yes. Yes. Who doesn't like Mexican food? 00:01:34.110 --> 00:01:38.910 If you if if you like Mexican food, you probably have a Samsung Galaxy. 00:01:39.550 --> 00:01:41.710 Just kidding. Uh, people just got offended. Okay. 00:01:42.325 --> 00:01:45.765 Here's here's why I asked you this question. I asked you this question because 00:01:46.005 --> 00:01:50.645 I think a lot of our overthinking when it comes to showing up online, when it comes to posting online 00:01:50.965 --> 00:02:02.400 is because we don't have confidence in the content format in which we're showing up online. And I bring up Mexican food because something I've discovered about Mexican food specifically in The United States, not in actual 00:02:04.720 --> 00:02:05.520 Mexico. 00:02:05.840 --> 00:02:08.080 Yes. Specifically, Americanized. 00:02:08.080 --> 00:02:12.725 Americanized Mexican food is simply this right here and that is 00:02:13.045 --> 00:02:14.805 all Mexican food 00:02:15.045 --> 00:02:16.325 is the same. 00:02:16.885 --> 00:02:19.045 It doesn't matter if you have a burrito, 00:02:19.285 --> 00:02:21.445 it doesn't matter if you have a taco, 00:02:21.525 --> 00:02:23.765 it doesn't matter if you have an enchilada, 00:02:23.765 --> 00:02:25.525 and it doesn't matter if you have a salad. 00:02:26.460 --> 00:02:27.900 All Mexican 00:02:27.900 --> 00:02:28.700 dishes 00:02:28.780 --> 00:02:32.940 in The United States are made from the same ingredients. 00:02:33.260 --> 00:02:34.780 At me, fight me, 00:02:35.420 --> 00:02:36.380 I don't care 00:02:36.620 --> 00:02:39.820 what you think about. That's just the truth. K? Now here's the thing. 00:02:40.585 --> 00:02:49.545 We still go back and we always get Mexican food. If you're like me, every day you eat Mexican food or almost every day, and I switch between all those things. 00:02:49.865 --> 00:02:51.065 But the expectation 00:02:51.545 --> 00:03:02.660 of what I'm getting is is the same. It's the same expectation. It's why Chipotle can just have a bar that never changes or or Cafe Rio can have a bar that never changes or shout out to Roberto's. 00:03:03.300 --> 00:03:04.100 It it 00:03:04.260 --> 00:03:05.620 the ingredients never change. 00:03:06.820 --> 00:03:08.820 I say that to say content 00:03:09.140 --> 00:03:11.135 formats are the same 00:03:11.375 --> 00:03:12.015 way. 00:03:12.255 --> 00:03:16.815 And if you're somebody who wants to make money online with the content you're creating, 00:03:17.135 --> 00:03:20.895 I have boiled down the content formats into four. 00:03:21.455 --> 00:03:27.180 There are four kinds of content formats, and what's crazy is we're actually doing two out of the four literally right now. 00:03:27.740 --> 00:03:32.380 But the first content format that you can decide on how you show up on is 00:03:32.780 --> 00:03:36.140 a vlog style or a vlog content format. 00:03:36.460 --> 00:03:39.740 The next kind of content format you can show up on is talking head. 00:03:40.435 --> 00:03:42.835 The third is live stream, 00:03:42.915 --> 00:03:45.555 and the fourth is video podcast. 00:03:46.515 --> 00:03:47.555 Vlogging, 00:03:47.955 --> 00:03:49.075 talking head, 00:03:50.755 --> 00:03:52.595 live streaming, and video podcasting. 00:03:54.920 --> 00:03:56.520 When I say those things, 00:03:57.400 --> 00:04:00.760 I want you to consider which one do you enjoy 00:04:01.000 --> 00:04:01.720 looking 00:04:01.800 --> 00:04:05.480 or consuming at the most? Like, what do you actually enjoy consuming online? 00:04:06.040 --> 00:04:12.865 And I would ask you. I know. I mean, you're not crazy on YouTube. You're Gen Z, so you're crazy on TikTok. TikTok. But 00:04:13.105 --> 00:04:21.105 But, I mean, I consume YouTube sometimes. Yeah. So, like, you're when you think about the creators you like to follow, who do you like to follow? Or what? On YouTube. Yeah. 00:04:21.425 --> 00:04:24.305 What kind of format? What kind of format do you enjoy consuming? 00:04:26.860 --> 00:04:27.820 I 00:04:28.780 --> 00:04:33.580 wonder if this is a valid answer. But right now, it's interest based, 00:04:33.900 --> 00:04:35.500 so it kinda changes. 00:04:35.740 --> 00:04:39.900 So I wouldn't say I'm, like, specific on podcast. I'm specific on, 00:04:41.345 --> 00:04:44.705 like, vlog style creators. It's kinda whatever 00:04:45.105 --> 00:04:56.950 comes with my interest. So Sure. If it's a podcast talking about the thing I like, then I will consume it. But which proves my point. Yeah. The interest is the ingredient. Yes. The format is the vehicle. 00:04:57.590 --> 00:04:58.710 It's the plate. 00:04:59.350 --> 00:04:59.910 So 00:05:01.830 --> 00:05:07.990 I don't I I mean, you you're you're you're agreeing with the point that it doesn't matter the information, 00:05:08.555 --> 00:05:13.275 but I I wanna know just from your standpoint, like, do which one do you enjoy watching 00:05:13.675 --> 00:05:25.730 or consuming? Or what do you find yourself doing more often? And if you're watching live or listening live, throw in the chat which one do you consider you find yourself clicking on the most when you open up the YouTube app. I guess it would be considered vlog 00:05:25.970 --> 00:05:40.185 I would agree. Style content. Well, because, like Even if the content isn't, like, inherently, like, named a vlog. No. You know? And and I'll break this down in just a moment, but I am the same way. I enjoy YouTube golf. What is YouTube golf? YouTube golf is a vlog. 00:05:40.745 --> 00:05:43.065 Uh, I enjoy Matt Armstrong. 00:05:43.305 --> 00:05:45.545 He's a he has a car YouTube channel, 00:05:45.945 --> 00:05:47.305 but he vlogs. 00:05:47.865 --> 00:06:02.030 And but then I'll go on YouTube, and I also watch video podcasts. So I would say I'm almost like on the vlog side and the video podcast side. Would love to know, you know, when you think about the types of content that really you enjoy watching, whether it's educational value or entertainment value. 00:06:02.350 --> 00:06:04.990 But I I bring this up because these all 00:06:05.545 --> 00:06:09.225 they they are important because they align with how you show up, 00:06:09.625 --> 00:06:11.785 but they're also very important because 00:06:12.345 --> 00:06:16.745 if you're if you if you try go and do a a video podcast, 00:06:17.240 --> 00:06:21.720 even though you're the type of person that should probably have a talking head YouTube channel or a 00:06:23.080 --> 00:06:29.800 a vlogging YouTube channel, then you could literally you're doing the right thing by showing up online, but you're showing up the wrong way. 00:06:30.520 --> 00:06:31.400 And so 00:06:31.975 --> 00:06:34.695 I think it's so important that we consider 00:06:35.415 --> 00:06:40.935 you usually decide on your content format based on the kind of content you like to consume. 00:06:41.495 --> 00:06:45.655 Got it. And I found, like, the reason why I went all in with video podcasting, 00:06:46.130 --> 00:06:48.210 this was after years 00:06:48.370 --> 00:06:52.370 of making the same kind of video in different content formats. 00:06:52.370 --> 00:06:57.650 I used to make this video every so often, maybe two, three times a year. It's called the best camera for YouTube. 00:06:59.115 --> 00:07:02.075 I made that video in talking head format. 00:07:02.235 --> 00:07:09.595 I've made that video in livestream format. I made that video in video podcast format, and I made that video in 00:07:09.835 --> 00:07:10.715 vlogging 00:07:10.715 --> 00:07:16.130 format. And you were in that like, I remember you came with me to the park when I tested those cameras. 00:07:16.530 --> 00:07:18.850 And so I I learned 00:07:19.010 --> 00:07:20.770 I learned myself 00:07:21.090 --> 00:07:29.575 in showing up with this variety of ways of showing up. But the reason why I decided on a video podcast because I realized I was a conversationalist. 00:07:29.575 --> 00:07:32.855 Like, I I'd rather deliver the information 00:07:33.175 --> 00:07:36.055 in a conversational manner as opposed to a 00:07:37.010 --> 00:07:41.650 polished manner. Right. You know, scripted manner. What's interesting is other 00:07:41.890 --> 00:07:42.690 outlets 00:07:42.690 --> 00:07:46.530 that you deliver information in, like different contexts, 00:07:46.690 --> 00:07:49.810 you're still that way. Like, it still bleeds through 00:07:50.795 --> 00:07:51.355 the 00:07:51.675 --> 00:07:55.275 context of how you deliver something. No. Just pure, 00:07:55.275 --> 00:07:56.715 like, conversationalist. 00:07:56.715 --> 00:08:01.275 I John Maxwell, leadership expert, would say there are speakers who write, 00:08:03.080 --> 00:08:12.360 and then there's also writers who speak. There's people who, like, love to sit down. I mean, Annabelle, who's on the team, she likes to write and then speak. Right. Me, I'll I'll speak. 00:08:13.560 --> 00:08:16.120 And then from what I've spoken, it it'll 00:08:16.545 --> 00:08:22.225 create content from what I said because and yeah, it takes some time to, like, put some stuff down, but it really is just, 00:08:22.545 --> 00:08:30.700 uh, I'm a speaker who writes. You're a yapper. I'm a yap. I'm a professional yapper. Okay. So real quick, let's go pros and cons. 00:08:30.940 --> 00:08:37.500 What's pros and cons of each one? Because you're considering, alright. I'm gonna I'm gonna lock in. I'm gonna pick one of these. Pros and cons of vlogging. 00:08:37.660 --> 00:08:41.260 Uh, let's start with the pros and then we'll go cons. The pro for vlogging 00:08:41.580 --> 00:08:42.300 is 00:08:42.715 --> 00:08:45.435 it probably is the easiest 00:08:45.435 --> 00:08:50.075 way to show up because it requires the least amount of tech. 00:08:50.635 --> 00:08:54.795 It requires the least amount of production value. The production value 00:08:54.955 --> 00:08:55.755 in vlogging, 00:08:56.470 --> 00:09:00.230 a lot of it is just you using the natural light, the sun, 00:09:00.470 --> 00:09:03.670 uh, or whatever lights you have available to you in your space. 00:09:03.990 --> 00:09:07.830 And then, uh, the the the change of scenery 00:09:07.830 --> 00:09:15.585 reengages the audience. These are all pros. You could just use your phone. Phone does a great job. Go outside and you you talk to your phone. 00:09:16.305 --> 00:09:22.625 And then when you when you create vlogs, when I say vlogs, I don't mean random vlogs. I don't mean vlogmas 00:09:23.600 --> 00:09:37.600 in December. I don't mean just showing your day and that's all you're doing. No. I'm saying you could you could take the information you wanna deliver and you could you're using the vehicle or the plate. The style. The style, the content format. 00:09:38.135 --> 00:09:42.375 And so vlogs are cool because if you deliver it chronological, 00:09:42.615 --> 00:09:44.135 there's very minimal editing. 00:09:44.615 --> 00:09:46.215 Right? You're you're, like, 00:09:46.535 --> 00:09:47.575 you're literally 00:09:47.815 --> 00:09:57.180 just delivering what you have mapped out in a chronological manner, changing the scene, using whatever space in place or outside to film, 00:09:57.420 --> 00:09:59.980 which is really good. Now what's the con for vlogging? 00:10:00.300 --> 00:10:02.540 I actually think the con for vlogging 00:10:03.020 --> 00:10:08.885 is it's not systemized. You don't there when you have a setup, you have a system, 00:10:09.685 --> 00:10:21.930 and you have to create a system within your calendar or system with how you create. Uh, also, you know, you have the pro of your background constantly changing. It's good, but then it's also a bad thing because you can't control airplanes flying, 00:10:22.250 --> 00:10:29.050 whatever, AC turning on. I don't know. Like, whatever. If the space isn't conducive for you to film, it can be a distraction. 00:10:29.130 --> 00:10:29.690 Yeah. 00:10:30.250 --> 00:10:36.665 But, yeah, there's no system in place like the other three. And that some people need if you wanna batch record content, 00:10:37.065 --> 00:10:46.585 you just wanna just, like if that's you, if you're like, dude, if I just had a space where I can just just, like, sit at a chair and then it and it's ready to go, then you would probably wanna consider the other three. 00:10:47.520 --> 00:10:48.960 So that's a con, 00:10:49.520 --> 00:10:51.680 is not being able to control your environment 00:10:52.000 --> 00:10:52.880 totally. 00:10:52.880 --> 00:10:59.680 Uh, the time of day, you can only record at a certain time of day that that messes with things, uh, for vlogs. 00:11:00.085 --> 00:11:02.645 And then and then honestly, it's the 00:11:03.685 --> 00:11:06.885 I think on a consumption on a consumption standpoint, 00:11:07.045 --> 00:11:09.125 the person watching you as a vlogger, 00:11:09.685 --> 00:11:13.605 I just think I take vloggers more casually than I do podcasters. 00:11:13.780 --> 00:11:18.420 100. I take vloggers more casually than talking head YouTube videos 00:11:19.060 --> 00:11:26.180 because Yeah. Because it's just like it's it's very what is it? I mean, it's not a bad thing to be relatable. It's just super casual. Like, 00:11:27.465 --> 00:11:38.185 Casey Neissat is a giant and a very influential human being and super smart dude. But watching his vlog, I feel close to him. And because you feel close to somebody, 00:11:38.505 --> 00:11:41.705 you can feel a level of, you know, familiarity. Yeah. So 00:11:42.470 --> 00:11:48.790 naturally, it's It creates a celebrity factor Yeah. But it might not create a high conversion factor. 00:11:49.350 --> 00:11:55.030 It's really good. Because if if Kate see, I speak and then write. I need to write that down. And we AI, catch that. No. But 00:11:56.015 --> 00:12:01.935 you're you're right. I love Casey Neistat, bro. And he he's still he's still doing the thing because he realized this is the way I love showing up. 00:12:03.055 --> 00:12:04.655 He's a great storyteller, 00:12:04.655 --> 00:12:08.335 but he doesn't create the feeling in me that I want to buy something from him, 00:12:09.750 --> 00:12:10.470 which 00:12:10.870 --> 00:12:17.270 that's not his objective either. And he's getting brand deals and all that stuff. So he does other things. Okay. So I was vlogging. 00:12:17.670 --> 00:12:35.870 Talking head. Pros of talking head, showing up talking head. Number one is having a stationary setup, which I'll get to in just a moment. I'm gonna break this is about to your mind's about to explode once we get through this portion. Yeah. Wait. Hold on. Pause. What? Someone said art Art's mic is good, but Omar Mike is different. How so? I don't know. 00:12:36.670 --> 00:12:38.830 I just wanna make sure it's good. Yeah. 00:12:40.510 --> 00:12:43.470 Or is it the back? Are we good with the the back? 00:12:45.790 --> 00:12:49.150 Is it good? Oh, I see. Is that was it too high? Yeah. 00:12:50.325 --> 00:12:52.005 Alright. So we should be good. 00:12:52.565 --> 00:12:54.005 This is why livestream 00:12:54.165 --> 00:12:56.005 hey. Shout out to you. Who was that? 00:12:56.485 --> 00:12:58.005 That was 00:12:58.565 --> 00:12:59.365 Jessica. 00:12:59.365 --> 00:13:00.245 Thanks, Jessica. 00:13:02.060 --> 00:13:06.540 Thanks for saying something, Jessica. Yeah. Is it good now? We can It should be good now. 00:13:06.860 --> 00:13:09.900 Says Omar's mic sounds like an echo. 00:13:10.140 --> 00:13:12.140 Okay. Not as condemned. 00:13:13.020 --> 00:13:14.620 This dude's typing funny. 00:13:14.940 --> 00:13:18.755 How about now? Does it sound good now? Go ahead ahead and throw it in the chat if it sounds good now. 00:13:21.635 --> 00:13:23.315 Alright. Cool. Let's go. 00:13:23.875 --> 00:13:26.595 This is amazing. Let's go. This is live. Live. 00:13:26.835 --> 00:13:27.795 And so 00:13:28.515 --> 00:13:30.435 talking head is great 00:13:30.790 --> 00:13:31.670 because 00:13:31.750 --> 00:13:33.830 you can have a setup 00:13:34.630 --> 00:13:36.870 where all you do is sit 00:13:37.110 --> 00:13:38.150 and deliver. 00:13:38.390 --> 00:13:41.350 I'm seeing a lot of CEOs 00:13:41.990 --> 00:13:44.630 blow up online or blow up on YouTube, 00:13:45.695 --> 00:13:47.695 and their choice of format 00:13:47.855 --> 00:13:49.295 is talking head. 00:13:51.055 --> 00:14:05.480 Most high level people need a system to do a repeated task. A lot of creatives don't need necessarily a system. You could just, you know, turn on cameras and go. But this is what's cool about having a talking headset. The pro of it is it's consistent. 00:14:05.880 --> 00:14:08.360 You can control the the quality, 00:14:08.360 --> 00:14:09.560 the great audio, 00:14:09.720 --> 00:14:10.360 great lighting, 00:14:11.265 --> 00:14:12.225 things like that. 00:14:13.345 --> 00:14:19.505 What's the downside to having talking head videos be your content format? Well, your words better be strong. 00:14:20.225 --> 00:14:20.865 Your 00:14:21.105 --> 00:14:24.865 delivery better be great. You your content needs to be more rich 00:14:25.970 --> 00:14:28.050 because your words carry the video. 00:14:28.370 --> 00:14:31.170 And with less things changing on screen, 00:14:31.410 --> 00:14:34.850 a lot of people will probably argue that if you go talking head, 00:14:35.570 --> 00:14:42.615 you're gonna want some production value. You're gonna want some good editing and maybe some visual elements in your edit, 00:14:42.855 --> 00:14:48.295 um, motion graphics and things like that. It's kinda hard to, like, crush it talking head 00:14:49.255 --> 00:14:50.775 and just and just yap. 00:14:51.400 --> 00:14:55.080 Okay? So that's the pro and con for Talking Head. We'll go livestream. 00:14:55.320 --> 00:14:56.280 Livestream, 00:14:56.600 --> 00:14:58.440 number one pro 00:14:58.520 --> 00:15:00.200 is that you're done when you're done. 00:15:00.760 --> 00:15:03.080 Like, when this podcast 00:15:03.240 --> 00:15:03.640 ends, 00:15:04.645 --> 00:15:05.845 the podcast 00:15:06.165 --> 00:15:06.965 production 00:15:07.045 --> 00:15:07.845 ends. 00:15:08.485 --> 00:15:11.045 Yes. Which if you're someone who feels like editing 00:15:11.125 --> 00:15:12.805 is an obstacle, 00:15:13.125 --> 00:15:15.365 consider just going live 00:15:16.085 --> 00:15:16.885 because 00:15:16.885 --> 00:15:19.605 you can do all the preparation and then deliver. 00:15:20.510 --> 00:15:22.190 And then when you're done, you're done. 00:15:23.550 --> 00:15:30.030 That's the pro of livestreaming. I mean, now, I'm gonna just give you a real quick livestream framework. If you wanna go live, 00:15:30.990 --> 00:15:33.950 the framework that I'm implementing literally right now 00:15:34.305 --> 00:15:35.585 is number one, 00:15:36.065 --> 00:15:37.585 treat your livestream 00:15:37.585 --> 00:15:39.505 like a normal video. 00:15:39.985 --> 00:15:46.465 Don't treat it like a livestream. The biggest mistake people who go live make is they treat it like a livestream. 00:15:47.870 --> 00:15:52.750 The the reason why I say this is because the replay value of your livestream 00:15:52.830 --> 00:15:54.350 will get more views 00:15:54.670 --> 00:15:56.030 if you do what I say. 00:15:57.070 --> 00:16:02.670 If you treat it like a regular video. So what do you how do you treat something like a regular video? You come prepared. 00:16:03.295 --> 00:16:07.135 You have a hook. You have a title. You have a thumbnail. 00:16:07.775 --> 00:16:10.335 Like, before we turned on cameras, 00:16:10.655 --> 00:16:12.975 we packaged this conversation 00:16:13.215 --> 00:16:14.255 and then we went live. 00:16:15.220 --> 00:16:23.540 Most people will will just go live and then try to figure it out later or they'll just leave it. But if you go live and you don't start strong, you don't get right into the information, 00:16:23.940 --> 00:16:26.420 people who click on it later will just swipe away. 00:16:26.900 --> 00:16:32.395 And so that's why your livestreams don't perform well is because you don't do the first thing and that is 00:16:33.355 --> 00:16:42.555 treat it like a regular video, not like a livestream. Now you can engage in your chat, but do that throughout the delivery, not at the beginning of your delivery. Right. 00:16:42.955 --> 00:16:47.035 Like, we got that chat in here. We got 57 people on. Let's go. So 00:16:48.290 --> 00:16:59.970 there's that. Uh, what's what's a con? The con to the livestream is that if the tech ain't techin If it's not techin. So, like, I actually wonder if this is gonna tank because, like, my audio wasn't good. 00:17:01.335 --> 00:17:06.455 But we'll find out later, and that's okay. I know that at least the audio experience will be good. But 00:17:07.815 --> 00:17:16.700 yeah. I mean, if something goes wrong in the middle of the thing, obviously, we're live. But there that sometimes is a a pro too because there it shows the realness 00:17:16.940 --> 00:17:19.020 of the person. Like, 00:17:19.900 --> 00:17:22.380 the the levels of consumption is 00:17:22.940 --> 00:17:23.900 intermittent, 00:17:24.380 --> 00:17:25.260 immersive, 00:17:25.500 --> 00:17:26.460 and intimate. 00:17:26.620 --> 00:17:27.340 Intermittent, 00:17:27.655 --> 00:17:31.735 which is like short form, immersive, which is like long form, and intimate. 00:17:32.055 --> 00:17:36.215 When thing when I sneeze or if you cough or if we're like, hold up, what's happening? 00:17:37.015 --> 00:17:39.095 That actually deepens trust, 00:17:39.175 --> 00:17:41.575 as weird as it sounds. So it it kinda plays in your favor. 00:17:42.340 --> 00:17:48.420 And then same with, like, the talking head. You can have a setup to go live. Like, my desk setup, I mean, I can just I can go live like that. 00:17:48.820 --> 00:17:53.540 We're using a Rode switcher right now. Like, we we can go live. And it's auto switching right now. 00:17:54.195 --> 00:17:57.635 And so that's really cool. And then the last thing is video podcast. 00:17:57.955 --> 00:18:04.115 I chose video podcast to show up online as my content format because number one, like I mentioned, I'm a conversationalist. 00:18:04.195 --> 00:18:09.235 And number two, after testing all of these versions of formats with the same kind of information, 00:18:09.990 --> 00:18:10.950 I found 00:18:11.350 --> 00:18:13.510 not only do I enjoy it more, 00:18:13.830 --> 00:18:15.110 I realized that 00:18:15.750 --> 00:18:18.150 it retains longer attention. 00:18:18.870 --> 00:18:23.350 Uh, I realized that there are people who position themselves psychologic 00:18:23.670 --> 00:18:25.270 psychologically to consume 00:18:25.725 --> 00:18:26.845 a podcast 00:18:27.405 --> 00:18:29.725 are a higher level human being. 00:18:30.045 --> 00:18:38.285 And I say that because not all viewers are created equal. Some people are doom scrolling. Some people are vegging out. But usually, you're not vegging out 00:18:38.910 --> 00:18:41.790 if you're listening to a podcast to become better. Right. 00:18:42.030 --> 00:18:42.670 So 00:18:43.550 --> 00:18:47.150 what what's the what's the con to a podcast? I guess a con could be 00:18:47.870 --> 00:18:50.910 the guest factor. You're probably wondering, like, where do I get guests? 00:18:51.070 --> 00:18:52.830 The production factor 00:18:53.315 --> 00:18:55.795 because you do want it to sound good and look good. 00:18:56.515 --> 00:18:59.635 You know, the what do I talk about for a long period of time? 00:19:00.195 --> 00:19:01.715 So, like, if 00:19:01.955 --> 00:19:10.070 if if you struggle with those things, then maybe talking head's the the way for you to go. But I was mentioning before I broke these down that we're doing two at once right now, 00:19:10.470 --> 00:19:12.470 which I guess you could say kinda three. 00:19:13.510 --> 00:19:17.030 What's the third one? Well, I mean, this is kind of Talking Head. 00:19:17.825 --> 00:19:26.545 Oh, yeah. Yeah. It's just yeah. Okay. But it's podcast because you're here. Right. By the way, it's not podcast because we have these mics. Some people were like, oh I mean 00:19:26.945 --> 00:19:33.790 I mean, because we could have labs right now and Yeah. Just talk. So I think some people feel like they need these mics or something. 00:19:34.670 --> 00:19:36.030 But we're live streaming. 00:19:36.670 --> 00:19:40.110 I'm delivering a teaching like I would if I was a talking head, 00:19:40.990 --> 00:19:51.995 but this is a video podcast. Yes. It will be a vlog because we'll cut to the vlog camera right now. No. Hey, I'm not guys. Welcome back to the channel. Like, subscribe. By the way, if you're not subscribed to the channel, subscribe. 00:19:52.315 --> 00:19:54.075 A lot of people watch this podcast, 00:19:54.315 --> 00:19:56.555 and they they're not subscribers. 73% 00:19:56.555 --> 00:19:59.640 of you. Is that really Yes. Dang. 73% 00:19:59.640 --> 00:20:02.360 of those who watch this channel are not subscribed, 00:20:02.520 --> 00:20:04.680 so I'm looking forward to jumping. 00:20:05.080 --> 00:20:05.720 Now 00:20:06.120 --> 00:20:13.845 that that is the content format. I want you to think about, man, have I been showing up the wrong way? I want you to think about have 00:20:14.165 --> 00:20:17.525 is there another way I could show up? And the the 00:20:17.525 --> 00:20:18.325 thing about 00:20:18.565 --> 00:20:20.325 starting a video podcast 00:20:20.485 --> 00:20:21.685 like a pro, 00:20:21.925 --> 00:20:23.685 just go rent a studio. 00:20:24.485 --> 00:20:26.965 Go go pay for an hour or two hours. 00:20:27.580 --> 00:20:32.220 They already have the cameras. They already have the mics. They might even include the editing. 00:20:33.980 --> 00:20:45.095 Then all you have to do is focus on the content. All you have to do is focus on getting the guests. All you have do is focus on and I I I'm biased. I do love podcasting for a myriad of reasons, how it's changed my my life 00:20:45.495 --> 00:20:46.775 to even have one. 00:20:47.255 --> 00:20:52.215 But I even think about someone who's winning in our coaching program like crazy right now, Jasmine Mays, 00:20:52.615 --> 00:21:01.520 who she's just like, I wanna I think I wanna start a podcast. And it's like, amazing. What do I do? I invite people to my house, and they're like, what gear do I buy? I said, go to a studio. 00:21:02.160 --> 00:21:03.840 Here's here's one that I know. 00:21:04.640 --> 00:21:12.815 Use them, and you could look at her podcast. It's single and saved. She has about 16 episodes or so at the time of filming this, 00:21:13.295 --> 00:21:16.495 and she has 8,000 subscribers. She's had a few podcasts 00:21:16.575 --> 00:21:18.975 or a podcast go over a 100,000 views. 00:21:19.535 --> 00:21:31.280 And it's so cool because she's not only building this community, but she's also the creator expect or the the audience expectation. I think some people undermine the expectation you create for your audience through your consistency. 00:21:31.840 --> 00:21:32.400 And 00:21:32.640 --> 00:21:35.760 you, as the creator, as the CEO of your content, 00:21:36.000 --> 00:21:37.840 create the expectation 00:21:38.480 --> 00:21:40.320 the audience has from your content. 00:21:40.965 --> 00:21:49.205 And so another reason why I chose video podcasting was because I wanted to create the expectation that when people click on these videos on YouTube 00:21:49.365 --> 00:21:52.405 that you are maybe you have your notepad out. 00:21:52.885 --> 00:22:02.150 Maybe you feel like you're gonna come come back and watch this video again. I personally haven't watched too many talking head videos back over again, but I have consumed podcasts 00:22:02.710 --> 00:22:07.990 multiple times because it's so rich. Yeah. Yeah. I think it's cool that you freed her up 00:22:09.605 --> 00:22:15.365 with not needing, like, the gear because that is a pretty big part and a stressful part for most people 00:22:15.685 --> 00:22:18.645 and sometimes not always accessible either. 00:22:18.965 --> 00:22:23.845 But she really locked in with a a local studio here in Vegas, and 00:22:24.640 --> 00:22:27.920 because she did that, she unlocked consistency for herself 00:22:28.320 --> 00:22:31.280 and also unlocked a level of, like, 00:22:32.160 --> 00:22:33.920 what's the word? Like, professionalism, 00:22:33.920 --> 00:22:43.015 or she just looks the part because the set is just, like, it's just dialed. Yeah. Which which kinda goes to, like, the framework I was really gonna get to. That was the intro. 00:22:43.815 --> 00:22:47.495 But what? I know. Bro, we're done, bro. That was the intro. 00:22:47.815 --> 00:22:54.375 You can't bottle me in, bro. You're trying to bottle me in, You can't stop a yapping, bro. You can't stop a yapping from yapping. 00:22:54.775 --> 00:22:55.335 But 00:22:56.520 --> 00:22:57.160 I 00:22:57.640 --> 00:23:00.600 through all the years I've created content, 00:23:01.080 --> 00:23:02.360 both in high school 00:23:02.840 --> 00:23:04.280 to as a 00:23:04.920 --> 00:23:10.600 agency owner to working at a church to then creating on Think Media to, like, the department 00:23:10.715 --> 00:23:12.395 and this channel now, 00:23:13.115 --> 00:23:14.715 I have been implementing 00:23:15.595 --> 00:23:17.915 this framework from the scriptures, 00:23:19.115 --> 00:23:19.675 and 00:23:20.395 --> 00:23:21.995 I am still doing that. 00:23:23.035 --> 00:23:23.835 And 00:23:24.130 --> 00:23:25.330 it still works. 00:23:26.690 --> 00:23:29.570 It's a framework from Genesis one, 00:23:29.970 --> 00:23:33.490 and it actually is looking at when God created 00:23:34.210 --> 00:23:37.090 the heavens and the earth. When when, like, God created. 00:23:37.615 --> 00:23:40.575 And if if God if we if God is the creator, 00:23:40.895 --> 00:23:51.455 we can look at how he created and draw principles from it. Now I came up with this framework before I even arrived to this. Someone in my program was like, bro, you didn't realize, but your framework on 00:23:51.910 --> 00:23:52.790 creating 00:23:53.350 --> 00:23:54.790 is from Genesis one. 00:23:55.190 --> 00:23:57.430 So shout out to Kirk Nugent. 00:23:58.230 --> 00:23:59.110 Kirk Kirk 00:23:59.430 --> 00:24:00.150 Nugent 00:24:00.390 --> 00:24:02.790 Yes. Who who made this connection. 00:24:03.510 --> 00:24:03.990 But 00:24:04.715 --> 00:24:05.915 the secret 00:24:06.395 --> 00:24:10.155 to content creation is found in Genesis one, 00:24:10.875 --> 00:24:20.475 and we'll start and I'll wait. Should I just list it all out for the type a's, or should I, like, go live my longest cliffhanger I'm on right now. I know. Isn't that good? I'm such a marketer. 00:24:21.090 --> 00:24:24.050 Start with type a's. So for the type a's, 00:24:25.250 --> 00:24:26.850 it says in Genesis one 00:24:27.970 --> 00:24:28.770 it says, 00:24:30.370 --> 00:24:31.730 in the beginning, God created, 00:24:33.535 --> 00:24:36.815 and this is how he created. It says, and God said, 00:24:36.975 --> 00:24:38.575 let there be light. 00:24:40.415 --> 00:24:41.615 And there was light. 00:24:42.735 --> 00:24:44.975 And then it says, God saw 00:24:45.295 --> 00:24:46.335 the light was good, 00:24:47.150 --> 00:24:49.390 and he separated the light from the darkness. 00:24:50.190 --> 00:24:51.870 So here are three, 00:24:52.430 --> 00:24:54.350 and it order matters here. 00:24:54.670 --> 00:24:56.750 This is how you unlock 00:24:57.070 --> 00:24:59.390 content no matter what format you decide on. 00:25:01.805 --> 00:25:02.765 Your audio, 00:25:03.405 --> 00:25:04.365 your lighting, 00:25:05.085 --> 00:25:06.285 and your visuals. 00:25:07.005 --> 00:25:17.350 Your audio, your lighting, your visuals. Now when I say that, you probably go, okay. What microphone? Okay. What light? Like, Amaran light, whatever, Viltrox or whatever. Ulanzi. 00:25:17.910 --> 00:25:20.630 When I say visual, you're probably like camera and lens. No. 00:25:21.510 --> 00:25:24.070 Audio lighting visual is so much more 00:25:24.950 --> 00:25:28.470 principally when it comes to your content than 00:25:28.025 --> 00:25:29.145 you realize. 00:25:29.705 --> 00:25:30.425 So 00:25:30.505 --> 00:25:32.745 the first thing is how is my audio? 00:25:33.705 --> 00:25:35.145 Did you realize 00:25:35.705 --> 00:25:37.065 you cannot 00:25:37.625 --> 00:25:38.425 spell 00:25:39.545 --> 00:25:42.825 the word audience without the word audio? 00:25:45.310 --> 00:25:46.510 Art was like, yeah. 00:25:47.150 --> 00:25:48.350 No. You 00:25:48.750 --> 00:25:51.470 can't even spell the word community 00:25:51.550 --> 00:25:53.070 without communication. 00:25:53.230 --> 00:25:55.230 The both of those words have the same 00:25:55.885 --> 00:25:57.005 prefix 00:25:57.645 --> 00:25:58.445 because 00:25:58.765 --> 00:26:00.205 the way you 00:26:00.765 --> 00:26:02.125 get the masses 00:26:03.725 --> 00:26:13.600 is by what you're saying. And I think this is a very underrated thing because you if you're not happy with where you are in life, chances are is the things coming out of your mouth 00:26:14.720 --> 00:26:18.240 in all capacity in in all context, but in this content, 00:26:18.480 --> 00:26:24.560 the the what's coming out of your mouth in your content has a direct correlation to the quality of life you're experiencing. 00:26:26.065 --> 00:26:28.545 I used to say that audio 00:26:29.345 --> 00:26:32.305 is 50% of the video viewing experience. 00:26:33.585 --> 00:26:35.425 I actually believe audio 00:26:35.505 --> 00:26:37.905 is like 93% 00:26:37.905 --> 00:26:39.585 of the video viewing experience 00:26:40.000 --> 00:26:41.920 Because it's actually your words 00:26:42.240 --> 00:26:43.440 that create 00:26:43.520 --> 00:26:44.560 the thoughts 00:26:44.640 --> 00:26:46.960 and the pictures in a person's mind. 00:26:48.320 --> 00:26:51.360 And if you influence what people see 00:26:52.080 --> 00:26:52.960 differently 00:26:53.685 --> 00:26:56.165 because of the words you said in your video, 00:26:56.565 --> 00:26:57.925 that is most important. 00:27:00.565 --> 00:27:04.725 I've I've just learned that it really is audio 00:27:05.990 --> 00:27:08.070 that creates intimacy 00:27:08.070 --> 00:27:09.350 with your viewers. 00:27:10.070 --> 00:27:10.710 Your audio 00:27:11.670 --> 00:27:28.975 and when I I keep coming back to, like, what comes out of your mouth, but it's also yeah. Also, technically. Like Yeah. If if people have to work to hear your videos that's why I'm kinda bummed about the podcast. Hopefully, it's, like, not too bad. But, like, if somebody had to work to start listening to this thing, that's why they clicked off. Yeah. 00:27:29.455 --> 00:27:32.175 And so Art's like, great, dude. I'm out of a job. 00:27:33.730 --> 00:27:42.530 No. Yeah, it is interesting that, like, yeah, the first thing people had to say was like, oh, like, Art's mic is a little louder or Omar's a little quiet. Yeah. 00:27:42.930 --> 00:27:44.130 So, like, it you 00:27:44.850 --> 00:27:52.575 if you know how important audio is, you would take it serious. Yeah. And this is why, like, I think it's both it's both in what you say and how it's heard. 00:27:53.135 --> 00:27:55.775 What you say and how it's heard. You could say something profound, 00:27:56.015 --> 00:27:57.935 but if the audio is peaking, 00:27:58.495 --> 00:28:12.560 it doesn't matter. Have you ever watched a crispy video and the audio just wasn't good? Have you ever watched a pretty bad video, but the audio was good? Well, people are building audiences online right now in their cars because the audio is great in a car. 00:28:13.360 --> 00:28:14.960 And then what they're saying is great. 00:28:15.200 --> 00:28:15.760 So like, 00:28:16.725 --> 00:28:20.565 I used to teach this and I go very technical, but the the reality is is how 00:28:21.125 --> 00:28:24.645 are you if you were to evaluate yourself as a communicator? 00:28:25.205 --> 00:28:36.000 The communicator of your concepts, do you even have concepts to communicate? Are you communicating concepts in your videos? Are you getting frameworks in front of people so that they can see whatever you're trying to talk about clearly, 00:28:36.240 --> 00:28:38.000 more approachable, more accessible? 00:28:39.200 --> 00:28:42.000 Like, I started this conversation 00:28:42.080 --> 00:28:43.600 with an illustration 00:28:43.600 --> 00:28:48.015 so I can connect everybody on the same page. Who here likes Mexican food? 00:28:48.415 --> 00:28:50.415 Like, that that is a 00:28:51.135 --> 00:28:56.815 that that that's because I'm a communicator. Yeah. And I know this isn't a communication podcast or episode, 00:28:57.215 --> 00:28:57.775 but, 00:28:58.015 --> 00:29:04.700 I mean, what's, like, a, like, a simple piece of advice for someone to, like, get there to get to that level? 00:29:05.020 --> 00:29:05.660 Yeah. 00:29:05.900 --> 00:29:09.580 If you wanna become a better communicator Mhmm. Just care. 00:29:10.860 --> 00:29:13.340 If if if you care more 00:29:13.740 --> 00:29:15.340 about who you're talking to, 00:29:15.985 --> 00:29:17.345 it will influence 00:29:17.345 --> 00:29:18.625 how you talk to them. 00:29:18.945 --> 00:29:25.745 That's good. So, I mean, what's I would I mean, maybe another way to ask your question is, what's the number one goal of communication? 00:29:26.465 --> 00:29:31.345 The number one goal of communication is connection. Yep. And if I'm just trying to 00:29:31.930 --> 00:29:41.210 project on you what I believe and I want and I like and I and the me me me, it's never gonna it's gonna be a very hard time to connect. Yeah. But if I could find a connection point, 00:29:42.170 --> 00:29:51.525 like and this is why speaking in frameworks or having shapes or formulas and blueprints and, like, having these things help people understand it more. 00:29:52.725 --> 00:29:57.285 But another here's a practical thing. If you wanna get a if you wanna get better as a communicator, 00:29:59.120 --> 00:30:00.080 listen 00:30:00.320 --> 00:30:03.040 to your videos without watching them. 00:30:05.680 --> 00:30:08.400 Listen to your videos without watching them. 00:30:08.800 --> 00:30:12.320 So turn your phone upside down and listen. 00:30:13.375 --> 00:30:14.735 Here's what's gonna happen. 00:30:15.215 --> 00:30:17.935 You're going to find all your 00:30:18.495 --> 00:30:19.695 filler words 00:30:20.175 --> 00:30:21.055 like, 00:30:21.375 --> 00:30:22.015 um, 00:30:23.375 --> 00:30:24.015 like, 00:30:24.335 --> 00:30:24.895 like. 00:30:25.560 --> 00:30:27.960 Yeah. This is a really fast way to get better. 00:30:28.200 --> 00:30:35.080 It'll be like Immediately. It'll hurt you, but you'll really wanna make the change quick. Or maybe you talk too stinking fast. 00:30:35.560 --> 00:30:43.825 Yeah. And you don't realize it because when you're watching you talk, you're including your hands, and it's like your hands moving at the speed of your 00:30:44.545 --> 00:30:45.265 sound 00:30:45.585 --> 00:30:50.785 makes it seem slower. And I think a lot of a lot of experts speak so fast, 00:30:52.090 --> 00:30:55.370 and it's because a lot of experts are poor communicators. 00:30:55.610 --> 00:30:58.250 You don't have to be a great communicator to be an expert. 00:30:59.050 --> 00:31:03.370 But experts who know how to communicate make a lot of money. 00:31:04.055 --> 00:31:09.495 A lot of money. If you're an expert and you are discouraged at your current financial situation, 00:31:09.895 --> 00:31:11.175 get better at talking. 00:31:11.495 --> 00:31:15.255 Warren Buffett says, if you increase your ability to communicate, 00:31:16.055 --> 00:31:17.895 you can increase your value 50%. 00:31:18.350 --> 00:31:21.070 That singular skill can increase 00:31:21.070 --> 00:31:22.270 you 50% 00:31:22.270 --> 00:31:23.070 of value. 00:31:23.310 --> 00:31:26.670 And and this is not just communicate on camera even though that's important. 00:31:26.990 --> 00:31:29.070 It's just communicate in general. Like, 00:31:29.470 --> 00:31:30.750 people who suck at talking, 00:31:32.335 --> 00:31:37.695 like, they don't have value in any room, in any space, at the dinner table, at at Thanksgiving, 00:31:37.695 --> 00:31:43.855 at, like, at a mastermind. If if you're just if you're awkward and you don't know what to and and by the way, 00:31:44.335 --> 00:31:46.975 just because you consider yourself an introvert doesn't mean you 00:31:47.900 --> 00:31:50.380 that gives you an excuse to be a poor communicator. 00:31:50.700 --> 00:31:59.340 All an introvert is, by the way let me just make this plain for all my introverts and extroverts. All an introvert is is somebody who gets more energy from being alone than being around people. 00:31:59.820 --> 00:32:02.775 All an extrovert is is a person 00:32:03.095 --> 00:32:06.695 who gets more energy being around people than being alone. 00:32:07.015 --> 00:32:10.215 That's the only thing. Introverts aren't just weird, 00:32:10.855 --> 00:32:21.870 or introverts aren't, like, kept to them no. It just means where you get your energy from, bro. So stop saying, like, I'm weird because I'm an introvert, and that that makes me be operate in mediocrity. 00:32:21.870 --> 00:32:26.270 Seems like the word introvert became a mask for the word social anxiety. 00:32:26.430 --> 00:32:27.870 I think that's what happened. Potentially. 00:32:28.515 --> 00:32:29.955 But then, no, that's just 00:32:30.515 --> 00:32:33.475 people skills. That's communication skills. That's you 00:32:33.795 --> 00:32:35.795 know, you're still human. Would you say 00:32:36.515 --> 00:32:37.635 and we'll, like, 00:32:38.035 --> 00:32:42.595 get off this tangent in a second, but would you say you sucked at some point at talking? 00:32:43.300 --> 00:32:46.260 For sure. Everyone sucked. Everyone who starts 00:32:47.300 --> 00:32:48.100 talking 00:32:48.500 --> 00:32:53.380 sucks at talking. Or they don't talk enough. Like, the first episode, you're you're 00:32:53.380 --> 00:32:56.420 trying to get us to talk more on the pod. For sure. 00:32:58.185 --> 00:32:59.865 But being like, I mean, just 00:33:00.425 --> 00:33:02.985 and that talk about a benefit for having 00:33:03.785 --> 00:33:07.465 not only a a podcast, but a benefit from giving myself 00:33:07.865 --> 00:33:08.825 the 00:33:09.900 --> 00:33:17.260 not not giving myself the excuse to just not show up weekly, but me me showing up weekly in long form content 00:33:17.500 --> 00:33:22.940 Mhmm. Has made me a better communicator. Yeah. Why? Because I'm listening to it back. Yes. And I'm like, wow. 00:33:24.745 --> 00:33:31.145 And and what's funny is now people tell me I'm really good at communicating, and I think a lot of it is because I have good cadence. 00:33:31.545 --> 00:33:34.825 Mhmm. I know when to say something and just, like, let it sit. 00:33:35.305 --> 00:33:36.665 I'm okay with pausing. 00:33:38.100 --> 00:33:40.580 But no one who's great at communicating 00:33:40.740 --> 00:33:42.980 is a natural great communicator. 00:33:43.300 --> 00:33:44.420 It took work. 00:33:44.740 --> 00:33:46.100 It took repetition, 00:33:47.220 --> 00:33:50.660 and it it is the most important thing about your content 00:33:51.060 --> 00:33:52.500 is how you communicate, 00:33:54.315 --> 00:33:56.395 how you talk, how you sound. 00:33:57.515 --> 00:34:03.675 Here here's another here's just like, I know people want tactics and stuff. Here's a here's a tactic on how do I know if my audio sounds good? 00:34:04.555 --> 00:34:09.900 Well, you can do what I mentioned. Flip your phone or your camera, turn it off, but listen. 00:34:10.780 --> 00:34:13.260 Uh, the other thing is to do a test. 00:34:14.380 --> 00:34:16.860 If you just do a test recording, 00:34:17.820 --> 00:34:25.945 you you will prevent yourself from potentially wasting time. There are people literally watching or listening to this right now. I know it. You recorded a video, 00:34:27.305 --> 00:34:37.780 and you either weren't recording or you weren't recording audio or the audio wasn't connected or the audio was was bad. Like, that literally happened. But that could be prevented by just doing a a genuine test. 00:34:38.180 --> 00:34:40.420 Before you go and create, 00:34:40.900 --> 00:34:42.020 hit record 00:34:42.100 --> 00:34:49.380 and do a valid test, a valid test so that you you could watch twenty seconds back and be like, hey. It looks good. It sounds good. 00:34:50.385 --> 00:34:51.185 It's good. 00:34:51.585 --> 00:34:52.305 So 00:34:52.465 --> 00:34:54.225 this is a this is God's 00:34:54.385 --> 00:34:57.985 content creation framework from how he created 00:34:58.545 --> 00:35:01.905 the world in the heavens. It said, in the beginning, God said 00:35:02.225 --> 00:35:04.865 so the first thing is, how is your audio? 00:35:05.630 --> 00:35:07.070 Second, it says, 00:35:07.470 --> 00:35:08.990 let there be light. 00:35:10.350 --> 00:35:12.510 Let there be light. 00:35:16.030 --> 00:35:23.015 Number two is, how is your lighting? Mhmm. How is your lighting? When I say lighting, I'm not just meaning your actual light. 00:35:23.175 --> 00:35:26.295 I'm also meaning what you choose to focus on. 00:35:26.855 --> 00:35:30.615 But let's go let's go actual lighting. I'll tell you right now. 00:35:30.935 --> 00:35:32.775 If you get a good light for your videos, 00:35:33.390 --> 00:35:34.990 you don't have to buy a new camera. 00:35:35.310 --> 00:35:37.950 If you get a good light or if you use your windows 00:35:38.110 --> 00:35:40.830 and you have a large light hitting your face, 00:35:41.390 --> 00:35:43.070 it'll make your phone 00:35:43.710 --> 00:35:46.990 the amount of times I get comments or DMs like, what camera is that? 00:35:48.555 --> 00:35:49.755 It's my iPhone. 00:35:50.075 --> 00:36:06.410 Why? Because I understand where the source of light is coming from is what needs to hit my face. If you sit at a desk and you have windows behind you and you show up on Zoom calls, shame on you. You should probably just have a Galaxy Samsung. I'm just gonna add to that something. But 00:36:08.490 --> 00:36:10.330 consider what's lighting your face. 00:36:10.570 --> 00:36:13.050 You should be the brightest thing in the image. 00:36:13.930 --> 00:36:14.250 And 00:36:17.345 --> 00:36:21.265 great lighting, ladies. Great lighting will make you look your best 00:36:22.305 --> 00:36:25.905 no matter what kinda camera you have. So don't don't upgrade your camera. 00:36:26.065 --> 00:36:27.185 I would consider 00:36:27.265 --> 00:36:28.545 upgrade your lighting. 00:36:29.185 --> 00:36:29.825 And 00:36:30.140 --> 00:36:34.220 it's funny. We were actually one of the first podcasts we did was with Chalene Johnson, 00:36:34.940 --> 00:36:36.940 and she 00:36:39.660 --> 00:36:51.045 didn't approve of the shot. We didn't ask her if she wanted to approve. And we released the podcast, and she, like, low key wanted us to take it down even though it was cooking. It was the best performing podcast 00:36:51.685 --> 00:37:00.650 ever at the time. Yeah. It was, like, the first banger that went out. Yeah. But, yeah, we did it wrong. Which I I Not on purpose, but No. Yeah. And I realized that 00:37:01.690 --> 00:37:02.410 lighting 00:37:03.370 --> 00:37:05.690 could make you look really good or really bad. 00:37:06.250 --> 00:37:06.810 Like 00:37:07.690 --> 00:37:10.170 and here's what here's what's crazy about lighting. 00:37:11.530 --> 00:37:11.930 It 00:37:13.085 --> 00:37:15.325 people judge before you open up your mouth. 00:37:15.885 --> 00:37:20.045 So even just like the snapshot of what your image looks like, 00:37:20.685 --> 00:37:31.190 uh, it's really lighting. I I I I think I figured it out over the years. I know that was a little, uh, hump in the road, but, like, the reason why my stuff is crispy, 00:37:31.510 --> 00:37:35.830 the reason why I'm the crispiest dude on your screen consistently, 00:37:35.830 --> 00:37:43.075 constantly, no matter what camera I'm using is because I understand the two things I just brought up. I understand audio, and I understand lighting. 00:37:43.315 --> 00:37:45.395 Those proceed the actual 00:37:45.795 --> 00:37:47.315 cameras that you're using. 00:37:48.115 --> 00:37:50.035 Now I also understand cameras. 00:37:50.820 --> 00:37:54.100 So that that gives me the opportunity to checkmate 00:37:54.100 --> 00:37:54.900 anybody 00:37:54.900 --> 00:38:04.900 trying to be as crispy as as me. But I'm always looking for the light. Yeah. And that's why cars are great. Which is funny because someone just said, who knew lighting was so important? 00:38:05.395 --> 00:38:20.035 And it's wild. Like, for you, for me, it's second nature to, like, know it's important. But for some some people genuinely don't know. You don't think about it. Yeah. You're you're you are cons which is not there's nothing wrong with that. But if if you care about looking your best, 00:38:21.280 --> 00:38:29.920 just find a large light. Find where the light's coming from. Get in front of the window. Don't put the window behind you. Get in front of the light. Don't put the light behind you. 00:38:30.880 --> 00:38:35.200 And for whatever it's worth, if you want what we use here at the department, both my desk setup, 00:38:35.905 --> 00:38:38.465 all setups, this setup, there's 00:38:38.465 --> 00:38:43.105 a link in the description to my gear guide or my gear list. Literally, it's everything 00:38:43.745 --> 00:38:46.465 I use. People used to pay me $30,000 00:38:46.465 --> 00:38:50.785 a day to prescribe what I use for their stuff. So 00:38:51.200 --> 00:38:54.480 just go grab it. There's no cost to it. Now Rian said, 00:38:55.360 --> 00:38:58.080 I'm a throw something at you. What? This is wisdom. 00:38:58.160 --> 00:39:00.320 Okay. Cool. I like that. Now 00:39:01.600 --> 00:39:04.720 when it comes to lighting, it's also what you choose to focus on. 00:39:05.925 --> 00:39:08.325 And in in in the scriptures, 00:39:09.045 --> 00:39:10.005 another 00:39:10.805 --> 00:39:13.685 meaning for the word revelation 00:39:14.005 --> 00:39:16.165 is the word light 00:39:16.565 --> 00:39:18.085 or illumination. 00:39:18.725 --> 00:39:18.965 Like, 00:39:19.620 --> 00:39:22.660 when when you when you become, uh, 00:39:22.820 --> 00:39:26.820 awakened to something, when when some when you get a revelation about something, 00:39:27.140 --> 00:39:29.460 it's it's like a light went on. 00:39:29.620 --> 00:39:30.180 Now 00:39:30.500 --> 00:39:31.620 as a creator, 00:39:34.415 --> 00:39:38.415 if number one, you're not in a position to get new revelation 00:39:38.415 --> 00:39:44.895 about what you teach, about what you care about, about what you help people with, if you don't get fresh revelation, 00:39:46.180 --> 00:39:47.940 your content will be stale. 00:39:49.300 --> 00:39:51.700 I'm thinking about real estate folks. 00:39:52.420 --> 00:39:53.060 Like, 00:39:53.700 --> 00:39:56.100 are you able to create new 00:39:56.980 --> 00:40:01.265 revelation from the times we're in right now? Sons of Issachar, 00:40:01.265 --> 00:40:05.345 in the scriptures, they understood the times, and they knew what to do. 00:40:06.465 --> 00:40:08.385 Do you understand the times? 00:40:08.865 --> 00:40:09.505 And 00:40:10.225 --> 00:40:12.785 so, like, here's here's here's a great example about this. 00:40:13.970 --> 00:40:17.170 What I'm noticing in the business world that we're in 00:40:17.410 --> 00:40:26.050 is that it was big personal brand. The last three, five, eight years, it's like content creation, personal branding. Content creation, personal branding. 00:40:26.565 --> 00:40:31.685 And now, like, the new the new thing that people are starting to like, oh, is AI. Mhmm. 00:40:33.445 --> 00:40:36.085 And the thing is is, like, they all stack on each other, 00:40:36.805 --> 00:40:37.525 but AI 00:40:39.230 --> 00:40:44.430 is the thing that's illuminate. If you wanna win right now, how is what you do 00:40:45.630 --> 00:40:51.150 integrating with AI and then you representing that to the people that you serve? Like, 00:40:52.590 --> 00:40:53.390 you know, it's what 00:40:54.030 --> 00:41:00.325 if if and here here's why I say this. This is oh my gosh. I feel it right now. Here we go. Omar hit flow state. Here we go. 00:41:03.845 --> 00:41:04.565 If 00:41:05.205 --> 00:41:08.165 people don't see you as the light source, 00:41:08.325 --> 00:41:12.330 chances are is that you are drawing from the wrong light source. 00:41:13.770 --> 00:41:15.050 Your job 00:41:15.370 --> 00:41:17.050 is not to be 00:41:18.810 --> 00:41:19.930 the resource. 00:41:21.370 --> 00:41:24.330 You're you yourself, you're not a resource. You're a human being. 00:41:25.265 --> 00:41:29.185 Your job is to be the source of resource. 00:41:29.585 --> 00:41:32.945 Maybe I'll say it this way. You're not the revelation. 00:41:33.745 --> 00:41:36.785 Your job is to be the source of revelation. 00:41:37.510 --> 00:41:39.750 So good. Now here's where I get this. 00:41:40.230 --> 00:41:41.110 Jesus 00:41:41.910 --> 00:41:43.910 has seven I am statements. 00:41:45.510 --> 00:41:49.750 I'll say some of them because I don't know them all. I'm just kidding. It's I am the doorkeeper. 00:41:49.990 --> 00:41:51.030 I am the good shepherd. 00:41:51.905 --> 00:41:56.385 I am the way, the truth, and the life. No one comes to the father except through me. 00:41:56.785 --> 00:41:57.585 I am 00:42:01.265 --> 00:42:03.505 I think well, okay. Doorkeeper, 00:42:04.880 --> 00:42:06.240 shep good shepherd, 00:42:06.960 --> 00:42:08.320 way the truth and the life. 00:42:08.880 --> 00:42:09.680 I am 00:42:10.000 --> 00:42:14.560 okay. But then then he tells the disciples this one. Look at the look. He tells the disciples, 00:42:15.360 --> 00:42:16.560 I am the light of the world. 00:42:18.395 --> 00:42:21.515 And then shortly after he tells his disciples, 00:42:21.515 --> 00:42:22.875 I am the light of the world, 00:42:23.355 --> 00:42:24.875 he tells the disciples, 00:42:25.035 --> 00:42:26.235 you are the light of the world. 00:42:29.080 --> 00:42:31.160 So that the transference 00:42:31.160 --> 00:42:32.840 of revelation 00:42:33.480 --> 00:42:35.960 is from where you're getting it from. 00:42:38.200 --> 00:42:39.480 I am biased 00:42:40.440 --> 00:42:42.040 to get revelation 00:42:42.440 --> 00:42:43.400 from the Bible 00:42:44.435 --> 00:42:45.875 Because that source, 00:42:45.875 --> 00:42:47.475 it never runs dry. 00:42:48.115 --> 00:42:49.075 That source, 00:42:49.075 --> 00:42:51.555 the principles don't matter the person. 00:42:52.355 --> 00:42:53.315 That source 00:42:53.795 --> 00:43:01.150 so I get a lot of what I teach right now in both business and marketing and personal branding and content and AI 00:43:02.030 --> 00:43:03.870 from that source, 00:43:03.950 --> 00:43:05.310 and then I then 00:43:05.310 --> 00:43:06.430 I represent 00:43:07.550 --> 00:43:08.830 that revelation to you. 00:43:11.615 --> 00:43:12.815 How's my lighting? 00:43:15.215 --> 00:43:16.255 It's lit. 00:43:19.135 --> 00:43:20.495 And then the third thing 00:43:20.895 --> 00:43:24.255 that we get from Genesis, we we God said audio, 00:43:24.255 --> 00:43:26.260 let there be light. Light. 00:43:26.500 --> 00:43:27.700 And then it says, 00:43:28.660 --> 00:43:30.340 then God saw. 00:43:32.500 --> 00:43:34.260 Then he then he saw. 00:43:35.700 --> 00:43:37.940 And he separated the light from the darkness. 00:43:38.580 --> 00:43:39.540 Number three is, 00:43:40.125 --> 00:43:41.965 how are you visually? 00:43:42.845 --> 00:43:44.445 How are your visuals? 00:43:45.085 --> 00:43:47.805 No. I don't think I'm not saying your motion graphics. 00:43:48.925 --> 00:43:49.965 I'm saying, 00:43:51.165 --> 00:43:52.285 what do people think 00:43:52.910 --> 00:43:55.150 to themselves before 00:43:55.230 --> 00:43:57.230 you open up your mouth? 00:44:00.910 --> 00:44:03.230 I don't I'm not saying buy a brand new camera. 00:44:03.790 --> 00:44:04.750 I'm saying, 00:44:05.230 --> 00:44:06.750 are you dressed for success? 00:44:08.405 --> 00:44:10.805 I'm saying is your space clean? 00:44:10.885 --> 00:44:12.565 Is the shot clean? 00:44:14.565 --> 00:44:15.285 Excellence 00:44:16.165 --> 00:44:17.285 is felt 00:44:18.325 --> 00:44:19.765 more than it's seen. 00:44:20.725 --> 00:44:23.685 And if you are a person of excellence, people feel that. 00:44:24.300 --> 00:44:26.540 And, man, excellence demands 00:44:26.700 --> 00:44:27.500 money. 00:44:27.980 --> 00:44:29.420 Excellence demands 00:44:29.500 --> 00:44:30.460 premium. 00:44:33.260 --> 00:44:33.660 So 00:44:36.475 --> 00:44:39.755 the and here's what here's what's crazy about the visual aspect of content creation 00:44:40.155 --> 00:44:40.955 is 00:44:41.675 --> 00:44:48.635 your space is a reflection of who you are. Your your fashion is a reflection of who you are or the lack of fashion. Ayo. 00:44:49.915 --> 00:44:54.890 It's a reflection of who you are. And so literally by me looking at your 00:44:55.370 --> 00:45:00.410 content on Instagram or me looking at your content on TikTok or me looking at your content on YouTube, 00:45:00.650 --> 00:45:02.250 it will speak volumes, 00:45:02.250 --> 00:45:06.925 which goes to show, here's here's a tactic tactic tip. And Omar, give me the tactics. Here you go. 00:45:08.925 --> 00:45:11.965 Watch yourself on video without listening to the audio. 00:45:13.405 --> 00:45:16.285 Do you talk like you believe in what you're talking about? 00:45:18.610 --> 00:45:25.090 If you believe in what you're talking about, it's it shows more than in your face. It shows in your hands. It shows in your expressions. 00:45:25.250 --> 00:45:26.050 It shows 00:45:26.290 --> 00:45:28.050 like you just get excited. 00:45:29.490 --> 00:45:33.085 And Ed Mylett would say, people don't know 00:45:33.565 --> 00:45:35.885 people don't need to know you believe in them. 00:45:36.285 --> 00:45:38.285 They need to know that you believe 00:45:38.525 --> 00:45:40.045 in what you believe. 00:45:42.285 --> 00:45:48.050 If you if people can feel that. And sales, what is sales? Sales is a transference of enthusiasm. 00:45:48.370 --> 00:45:50.770 Now I could this could be a whole podcast 00:45:50.850 --> 00:45:56.530 and here's why. Because I literally on my way to California this last week, I listened to an hour long podcast 00:45:56.930 --> 00:45:58.610 on high converting fashion, 00:46:00.235 --> 00:46:01.595 and it was so good. 00:46:03.275 --> 00:46:06.395 And I and I and it's funny. It's like, I'm so grateful that I 00:46:06.715 --> 00:46:09.355 I realized how I showed up every day 00:46:10.635 --> 00:46:16.250 was important to me. Shout out to Kanye West when I was in seventh when I was in seventh grade, college dropout. 00:46:17.370 --> 00:46:18.970 Polos and backpacks, 00:46:18.970 --> 00:46:20.090 popped collars, 00:46:21.610 --> 00:46:24.170 and gold chains. Like, I just how 00:46:24.730 --> 00:46:27.450 I looked mattered to me 00:46:28.655 --> 00:46:29.295 Because 00:46:31.135 --> 00:46:38.335 one would say is some of some people say this stupid quote, bro. You can't judge a book by its cover. Yeah. 00:46:38.815 --> 00:46:42.600 My dog. That's the only way you could judge a book. 00:46:43.320 --> 00:46:46.040 That is the only way you can judge a book is by its cover. 00:46:46.520 --> 00:46:47.400 And so 00:46:48.040 --> 00:46:52.120 what most people people who believe that, by the way, you don't understand how human nature works. 00:46:53.025 --> 00:46:55.505 You you want you want me to tell you how human nature works? 00:46:55.745 --> 00:47:00.385 Here's how human nature work. First Samuel sixteen seven. Men look at the outward appearance, 00:47:00.865 --> 00:47:02.225 but God looks at the heart. 00:47:02.625 --> 00:47:03.345 Okay. 00:47:03.745 --> 00:47:05.265 So God's not looking 00:47:05.825 --> 00:47:06.785 for your book cover, 00:47:08.240 --> 00:47:11.440 but people Yeah. Are looking at your book cover. 00:47:13.040 --> 00:47:14.480 Men look at the outward. 00:47:15.120 --> 00:47:16.800 What do have to say about that? And it's 00:47:18.880 --> 00:47:19.920 for those who don't know, 00:47:21.075 --> 00:47:25.555 book covers are very expensive to get designed. If you want to. 00:47:26.595 --> 00:47:30.355 If you best selling book covers Yes. Are very expensive. Yes. 00:47:30.995 --> 00:47:33.555 But this is a great I thank you for bringing this up. Yeah. 00:47:34.340 --> 00:47:37.620 Because, you know, Ryan Leek, who's a great communicator 00:47:37.620 --> 00:47:38.580 in the space, 00:47:39.140 --> 00:47:42.180 he tells this story about how he had a 00:47:42.580 --> 00:47:44.660 a design for his latest book 00:47:44.820 --> 00:47:51.835 cover, and it costed him a couple grand or maybe a couple $100. And he had this and he was like, dude, this this works. Yeah. 00:47:52.475 --> 00:47:58.075 Your phone does work. Your your wardrobe currently, it works. You could wear it and you could do it. Right? 00:47:59.195 --> 00:48:07.060 But he said I he worked with a marketing company Mhmm. And their cost he's he called it a mortgage. So, like, I think it was around 00:48:07.220 --> 00:48:08.100 250 00:48:08.100 --> 00:48:09.300 to $300,000 00:48:09.300 --> 00:48:11.700 for them to design the cover of his book. 00:48:14.605 --> 00:48:17.085 And then, you know, it's funny when he tells that story 00:48:17.405 --> 00:48:18.525 is he says, 00:48:20.285 --> 00:48:21.965 when it comes down to it 00:48:22.445 --> 00:48:25.085 and there's an chief executive 00:48:25.645 --> 00:48:27.005 officer, a CEO, 00:48:27.950 --> 00:48:30.750 and there are two books on their desk, 00:48:31.150 --> 00:48:35.390 and they're thinking about bringing in a speaker to speak to their Fortune 500 company, 00:48:36.830 --> 00:48:38.670 what book do you want them to grab? 00:48:39.470 --> 00:48:40.190 In that moment, 00:48:41.825 --> 00:48:45.105 would that moment that would lead to the the opportunities 00:48:45.425 --> 00:48:47.585 be worth the investment 00:48:49.185 --> 00:48:52.305 of a of of the mortgage book cover? 00:48:54.640 --> 00:48:58.560 And that's where he that's where he talks about it's a game of inches. Yeah. 00:48:58.720 --> 00:49:02.000 When it really comes down to it, it's a game of inches. 00:49:02.720 --> 00:49:04.480 Like, there's a you know, honestly, 00:49:06.080 --> 00:49:07.760 there's been so much studies 00:49:07.925 --> 00:49:10.245 done with color psychology. 00:49:10.885 --> 00:49:14.885 Whenever if you ever see me give an offer in any context, 00:49:14.965 --> 00:49:16.885 I will be always wearing blue 00:49:17.125 --> 00:49:19.125 because blue is comforting. 00:49:19.285 --> 00:49:21.205 I'll I'll never give an offer wearing red. 00:49:23.710 --> 00:49:29.390 Omar, you're getting a little bit too okay. If you don't wanna if you don't wanna adhere to this way of thought, 00:49:29.950 --> 00:49:38.190 then keep doing you, and that's totally fine. But if you're still here, you're still listening, you're still watching, it's probably because you you feel a connection to what I'm saying. 00:49:39.205 --> 00:49:45.765 And I'm not saying be who you're not because you can't just rip somebody's style. You can't just rip somebody's 00:49:45.765 --> 00:49:49.445 frameworks. You can't just rip but there is a way for you to show up. 00:49:49.845 --> 00:49:51.685 Now what's cool about this podcast I heard, 00:49:52.560 --> 00:49:56.400 shout and by the way, it it was the sales girls, Macy McNeely 00:49:56.400 --> 00:50:00.080 on her podcast, School of Sales. It's so good. It's also on her YouTube channel. 00:50:01.280 --> 00:50:03.440 She paid somebody $40,000 00:50:04.240 --> 00:50:05.200 to 00:50:05.985 --> 00:50:08.065 to hook up her wardrobe 00:50:10.785 --> 00:50:16.305 that, like, aligned with who she was. And it was funny because she was like, the girl who actually was helping her 00:50:16.465 --> 00:50:22.110 was like, I could never wear what you wanna wear. What what what works for you? Like, you you have this, like, presence 00:50:22.350 --> 00:50:26.590 when you walk into a room, Macy. And there's something about because your height, 00:50:26.750 --> 00:50:34.590 your the way you carry yourself, you can wear these, like, glam stuff. Like, if I wear that glam stuff, it'd be like a it looks like a costume. Yeah. 00:50:36.005 --> 00:50:39.845 But knowing knowing your the vibe you're trying to communicate, 00:50:40.005 --> 00:50:41.845 the the person you really are. 00:50:42.325 --> 00:50:45.285 But I even think when, you know, we're talking about, 00:50:45.925 --> 00:50:49.125 like, how people see you is also how people perceive you. 00:50:50.130 --> 00:50:52.370 But it starts with how you see yourself. 00:50:53.330 --> 00:50:54.210 And so 00:50:55.570 --> 00:50:58.130 one reason I like having nice watches 00:50:58.370 --> 00:50:59.010 is because 00:51:00.690 --> 00:51:02.530 is what it communicates 00:51:02.530 --> 00:51:05.090 to the people around me, but it also when I hear this, 00:51:06.535 --> 00:51:10.135 when I hear that click that you can only get with one brand, 00:51:11.975 --> 00:51:13.175 it's game over. 00:51:14.295 --> 00:51:15.415 Brian Tracy, 00:51:15.495 --> 00:51:16.695 sales expert would say, 00:51:18.340 --> 00:51:20.740 sales starts with your self-concept. 00:51:21.620 --> 00:51:25.460 And if you see yourself as someone premium, if you see yourself as someone 00:51:25.700 --> 00:51:35.625 serious for about around what they do, like, you serious about what you do? Then you should be serious about how people see you. See serious about how people perceive you. And if that means to level up your content, 00:51:36.665 --> 00:51:38.105 like, quality, 00:51:38.265 --> 00:51:39.305 then do it. 00:51:40.505 --> 00:51:45.545 If that means to, like, consider what you wear every day, then consider what you wear every day. 00:51:46.940 --> 00:51:50.460 You don't realize that we have the power 00:51:50.700 --> 00:51:56.540 to architect the thoughts in a person's mind about us before we open up our mouth. 00:51:57.900 --> 00:51:59.180 If you stood on a stage, 00:52:00.155 --> 00:52:01.995 what are people thinking? Yeah. 00:52:02.315 --> 00:52:04.555 If you were on somebody else's platform, 00:52:05.195 --> 00:52:06.475 what are people thinking? 00:52:06.875 --> 00:52:08.395 And you know what's crazy about this? 00:52:08.795 --> 00:52:10.075 Macy even 00:52:10.395 --> 00:52:14.315 all the way down to her dentist, she's like, I don't like how jeans make me feel. 00:52:15.660 --> 00:52:17.660 When she throws on a pair of jeans, 00:52:18.380 --> 00:52:19.820 she's just like, ugh. 00:52:20.140 --> 00:52:24.140 Wow. Not because of how it fits Yeah. Because of how it makes her feel. 00:52:24.460 --> 00:52:29.820 That's interesting. Isn't it? Yeah. And I I was thinking about that. I feel the same way 00:52:31.035 --> 00:52:31.595 when 00:52:33.675 --> 00:52:35.275 when I put on sneakers. 00:52:35.675 --> 00:52:42.795 That's why I've been I've been wearing penny loafers for a while now. Even though I've always had penny loafers Or but I dress shoes in general. Used to be a sneakerhead. Yeah. 00:52:44.390 --> 00:52:45.350 And I also 00:52:45.590 --> 00:52:48.790 bro, it's so funny because even, like, super oversized box, 00:52:49.510 --> 00:52:55.830 like, when I throw on my old stuff before I lost heck of weight Mhmm. It I'm like, I don't know if it's because it's like an old me. 00:52:56.070 --> 00:52:57.510 Maybe there's a little bit of that. Yeah. 00:52:58.245 --> 00:53:02.645 But even down bro she said even down to what she wears when she takes off her clothes. 00:53:03.365 --> 00:53:05.765 That can be scary. I know you're like, no. 00:53:07.125 --> 00:53:08.805 Mean you mean like loungewear. 00:53:08.805 --> 00:53:10.725 She's leveled up her pajamas. 00:53:10.725 --> 00:53:12.805 That's fire. Which I've I was like, 00:53:13.125 --> 00:53:17.740 how I wanna think of myself like like I'm taking off my superhero 00:53:17.900 --> 00:53:20.460 thing, but I'm still not checked out. Yeah. 00:53:20.700 --> 00:53:22.300 I I'm I'm still Macy. 00:53:22.620 --> 00:53:23.900 I'm like, dang, dude. 00:53:24.220 --> 00:53:27.900 I literally Macy. That's why you caught me in, like, new sweats. I get I I bought 00:53:29.085 --> 00:53:32.285 I literally was like, dude, I need some, like, matching 00:53:32.925 --> 00:53:34.605 pajama sets. Yeah. 00:53:35.005 --> 00:53:35.725 Now, 00:53:36.525 --> 00:53:57.870 Omar, what the heck does this have to do with and this has to do with the human print the human nature principle that people are watching you and people are judging because you judge, bro. A thousand percent. We're always judging. It's human nature to have an opinion about something you see right away. It is. It's human nature. It's not even like a flaw. No. It's just it's how we 00:53:58.175 --> 00:54:08.655 how God created us. Yeah. Because, like, you see a nice car or you see because men look at the outward appearance. But, like, you see a nice car, you see a bad car, your brain is gonna recognize it Yes. 00:54:08.895 --> 00:54:15.210 Like, immediately. The first I mean, dude, Sophie's here. She's, like, doing an event for someone here at the studio. 00:54:15.530 --> 00:54:19.850 And the first thing I did, I was like, oh, she's, like, on her, like, athleisure tip right now. 00:54:20.250 --> 00:54:25.690 That's, like, literally, like Yeah. Because she's getting her fitness dialed. Like, I had a whole conversation in my mind before she said, hey. Good morning. 00:54:26.465 --> 00:54:42.950 I had a whole conversation in my mind. Oh, she's yeah. She's on a, like that's a that's like a a new thing she's wearing in this season that she's currently in. I'm like, literally, all this is happening. But, like, this this happened for me, and it will forever be cemented in my brain now. But we went on a business trip, and typically, 00:54:43.110 --> 00:54:45.750 I used to dress on these business trips more 00:54:46.550 --> 00:54:49.030 like BTS, like, black, 00:54:49.030 --> 00:54:57.785 simple pants, simple shirt just because I was working. I was, like, running around and stuff. But this new trip, I actually took effort into 00:54:58.425 --> 00:55:07.145 even though I'm working behind the scenes, I was still dressed up in a way. Mhmm. And I just did it because I like the way it made me feel, and I wanted to feel good. Yep. 00:55:07.960 --> 00:55:14.120 And it's crazy. The people that I knew or saw previously and who know me, who love me for who I am, 00:55:14.840 --> 00:55:36.645 they noticed a difference and they said something. You just couldn't stop the compliments, bro. Dude, it literally Was uncomfortable. It was yeah. It it was blowing my mind and even people I knew, but people that I didn't know, like strangers were saying something and it just that that will forever be in my brain like, wow. It does matter. You get it does matter and you get to control it. Yes. It's not 00:55:37.125 --> 00:55:37.365 and 00:55:38.060 --> 00:55:39.980 but you get to control 00:55:40.300 --> 00:55:47.500 what people think about you. Yes. Now there it gets to a point, obviously To a level. To a level. Yeah. Because people will think what they wanna think. 00:55:47.900 --> 00:55:51.020 But I'll ask you the question before we wrap this up. 00:55:52.205 --> 00:55:55.085 Would you rather have people think 00:55:55.565 --> 00:55:57.085 great thoughts about you 00:55:57.965 --> 00:56:01.245 or think nothing about you? Not even negative. 00:56:01.965 --> 00:56:03.085 Think nothing about you. 00:56:06.090 --> 00:56:10.330 I would say thinking nothing about you is a negative 00:56:10.410 --> 00:56:11.450 disposition. 00:56:12.970 --> 00:56:14.490 So 100. 00:56:16.250 --> 00:56:19.130 Think about how you look. These are the content secret 00:56:19.130 --> 00:56:19.770 cheat codes. 00:56:20.785 --> 00:56:25.905 And I'm telling you right now, I've been doing this for over twenty years, 00:56:26.705 --> 00:56:29.265 and I'm still like, even in this world of AI, 00:56:29.905 --> 00:56:32.145 it still it still it still matters 00:56:32.705 --> 00:56:33.665 how you sound, 00:56:34.870 --> 00:56:36.550 what you choose to talk about, 00:56:38.070 --> 00:56:40.150 what you illuminate your revelations, 00:56:40.150 --> 00:56:42.710 what you bring that you'll even find kinda 00:56:42.870 --> 00:56:44.550 backtrack a little bit, but 00:56:45.030 --> 00:56:49.830 the the people winning the fastest online right now with their YouTube channels, 00:56:51.935 --> 00:56:54.495 they're bringing revelation they've gotten 00:56:54.735 --> 00:56:56.495 based on their experiences. 00:56:57.455 --> 00:57:00.095 And people who don't know what to talk about, 00:57:00.495 --> 00:57:01.935 you don't have revelation. 00:57:02.735 --> 00:57:03.455 So 00:57:04.160 --> 00:57:04.960 I think 00:57:05.360 --> 00:57:10.480 maybe I'm arriving to a place of like, Omar, so what's where do we go? Where do we go from here? 00:57:11.280 --> 00:57:16.080 Number one, I want you to pick a content format that really does resonate with you. Test it. 00:57:16.905 --> 00:57:24.745 Literally test the content formats. Take one video idea that you have, and here's your next video idea by the way, make a video that only you can make. 00:57:26.505 --> 00:57:30.105 Make a video only you can make. What is something you've accomplished 00:57:30.560 --> 00:57:33.760 through your failures and experiences and your successes? 00:57:34.000 --> 00:57:35.120 Make that video. 00:57:35.360 --> 00:57:36.080 K? 00:57:37.520 --> 00:57:38.240 Now 00:57:38.640 --> 00:57:40.720 I would say go make that video 00:57:41.440 --> 00:57:44.640 in a vlog form if you want to try it, or 00:57:44.960 --> 00:57:46.240 make that video 00:57:47.095 --> 00:57:50.135 and shoot it, deliver it without editing it 00:57:50.775 --> 00:57:53.575 in either talking head or in a live stream format. 00:57:55.175 --> 00:57:56.055 And or 00:57:56.215 --> 00:57:56.775 then 00:57:57.095 --> 00:57:59.255 test it in a conversational manner. 00:58:00.820 --> 00:58:05.860 Go find a podcast studio or you can have one angle, by the way, for a a podcast 00:58:05.860 --> 00:58:09.380 and get those those wireless mics from Hollyland 00:58:09.540 --> 00:58:13.380 and, like, have a two person conversation with a wide shot. You can do that. 00:58:15.995 --> 00:58:20.315 I promise you, if you commit to these principles for a year, 00:58:21.195 --> 00:58:22.155 your life 00:58:23.035 --> 00:58:32.760 not only will your life not be the same, you won't be the same. You will be a different human being. You'll you'll communicate better. You'll know more about yourself. You'll be more comfortable in your skin. 00:58:33.000 --> 00:58:34.440 You'll be more confident. 00:58:35.000 --> 00:58:44.760 And all those things will have a ripple effect in more than just your money, of course, your money, but also in the people around you and who you show up for and how you show up. And so 00:58:45.465 --> 00:58:51.225 thanks for the sponsor of this show and podcast, which is the content to cast challenge. 00:58:51.385 --> 00:58:56.425 Get on the wait list. Don't miss the next one. The last one we just did was absolutely 00:58:56.425 --> 00:58:57.065 insane. 00:58:57.720 --> 00:59:03.720 By the way, the content to cash challenge is just simply a five day live coaching experience with myself 00:59:03.720 --> 00:59:07.000 helping you through a lot of these things that you learn here on the podcast, 00:59:07.160 --> 00:59:08.680 whether that's your content, 00:59:09.080 --> 00:59:10.680 your marketing, your offers. 00:59:11.000 --> 00:59:11.800 And 00:59:12.705 --> 00:59:14.545 we just I I literally literally 00:59:15.345 --> 00:59:19.905 we just had someone finish the content workshop or the content to cash challenge. 00:59:20.305 --> 00:59:23.025 Her name is Tori. This is a real human being. 00:59:24.580 --> 00:59:27.300 She took the challenge as a VIP plus, 00:59:29.060 --> 00:59:31.460 implemented what she got from the challenge, 00:59:32.100 --> 00:59:34.420 and made a $108,000. 00:59:35.060 --> 00:59:36.900 Now the VIP plus ticket 00:59:38.015 --> 00:59:40.095 is $497. 00:59:40.255 --> 00:59:41.375 $3.97. 00:59:41.375 --> 00:59:44.415 Dang it. It's $397. 00:59:45.375 --> 00:59:48.095 Would you trade $397 00:59:48.095 --> 00:59:50.175 for a $108,000 00:59:50.910 --> 00:59:52.510 and then unlimited 00:59:52.510 --> 01:00:01.870 use case of what you just got an unlock for? The answer is yes. Get on the wait list, and we'll see you on the next challenge. Thanks for being here. Thanks, Art. Let's go. Let's go golf, 01:00:02.190 --> 01:00:02.910 Saint George. 01:00:04.075 --> 01:00:06.955 We're going to Saint George right now, and we're gonna play 01:00:07.515 --> 01:00:11.275 Sand Hollow. Sand Hollow. Championship eighteen. Let's go. 01:00:11.755 --> 01:00:12.715 Peace out. 01:00:13.115 --> 01:00:15.595 Subscribe if you're not subscribed. Love you all.