WEBVTT

00:00:00.000 --> 00:01:09.760
There's a system entirely built inside of Claude Code that can do everything for you in your cold outbound campaigns, from coming up with the campaign strategies, writing the copy, pulling the lists, and even personalizing all of the emails without spending any of your own AI tokens. And I'm gonna show you how to use it and give away the entire system for free in this video. Now, if you don't know who I am, my name is Eric Knoloslowski. I run a outbound agency called Growth NGINX where we generate anywhere from 200 to 300 positive responses per day on behalf of our customers. And for the last five months, I've been obsessed with Claude Code. And what I did today was I pulled out every skill that we've ever made. I took out all of the private things like the API keys so that I'd be able to give it away to you, the viewer, for free. And I'm gonna show you how it works and how you can use it for your business as well. And for those of you who have never used a Claude skill before, all it is is just an instruction manual made for an AI agent so that you can give it in distinct instructions that it'll follow step by step, and it won't just grab the craziest blog post on what it thinks a cold email should look like. It's actually following the actual skills that we have created inside of this documentation. Now the way you can get access to it is we have this GitHub repository,

00:01:09.760 --> 00:02:18.655
which will be in the description of the video, and all you have to do is literally copy and paste the link at the top and then put that into your Claude code terminal and just say download these skills and it'll get everything started for you. But for now, we're just gonna do a quick overview of exactly what's in this skill so you know exactly what to expect. I like to tell people that there's three things that you need to get right in order to launch a cold email campaign. One is you need an email infrastructure and inboxes to send from. Two is you need a list to send to of your ideal customer profile. And then three is you need something to say to them. Building inboxes, buying domains, all that is super easy. The first skill that it'll actually onboard you with is it'll make sure, did you buy domains? Did you buy inboxes? And if you haven't, it'll ask you to set up a Dynadot account and a ZapMail account, so then that's all done. Super easy. Don't worry about that part. The rest of the skill is all helping you build the best list you possibly can with the best copywriting you possibly can, and it'll load it into Smart Lead everything that you could possibly need. And it all gets started with this cold email kickoff button. This is just a quick overview of everything that it's getting included, but I think it's a better breakdown if we just talk about it here. We have five skills for strategy. We have the cold email kickoff, which kicks off our ICP onboarding, our lead magnet brainstorming,

00:02:18.655 --> 00:04:24.670
our campaign strategy, and then helps us with the campaign copywriting as well. We have our infrastructure setup, which I said is skills where it's gonna ask you to make a Dynadot account, a ZapMail account, whatever you're gonna need, and it's gonna upload them into SmartLead for you and make sure that all of the settings are configured. And then we have our list building. We're gonna use Prospio. We're gonna use Blitz. We're gonna use Disco Like. We're gonna use Google Maps. These are the main ways that, uh, we build lists and I wanted to make sure you had access to all these as well too. It also includes our ICP prompt builder, which is just a loop that goes through and just ensures that all of these companies are actually in our ICP. Then we have our cold email starter kit that just explains everything about cold email and best practices if you're really new. In the previous one, it'll actually create your campaign copywriting. So we have our spam word checker, we have a spin text creator, and a skill that uploads the campaigns into Smart Lead for you, so you don't have to think about that. And then, finally, we also have skills that look at your positive replies and learn from your positive replies, a deliverability test, a experiment design, and then most importantly, a personalization sub agent pattern. Let's just jump straight in to look at what this skill looks like when we're actually running it. And so here is just my Claude terminal. And in my Claude terminal, all I did was I just turned on Claude and I hit backslash cold email kickoff. And that's where it said, great. I'll start the cold email kickoff flow. Let me begin with step one and your infrastructure questions. And so you could do this on your computer. But as you could see, I one shotted the whole conversation because I know that these skills work very well because we've been using them legitimately for the last five months. So the first thing it does is it checks, do you have infrastructure? You're not gonna be able to send any emails until you have domains and inboxes set up. So it's confirming with you, do you have the infrastructure? And it knows that we're gonna be setting up campaigns in Smart Lead. We're gonna be using a Prospio API key, and we're gonna need a Million Verifier API key as well too. And you can get all of those things set up on your local computer as well. But let's say that we have everything, and then we're gonna move on. Then it's gonna ask us, okay. Now that we're ready to start creating cold email campaigns, what company are we gonna create these cold email campaigns for? And so we're gonna do this for a company that is not one of my customers. I've always wanted to work with this company, vibe.co.

00:04:24.670 --> 00:05:41.245
They basically help people get started with TV ads on streaming networks. And so I've already validated that this offer can absolutely get responses on cold emails, so I think it'll be a good one to go through. So it just gave me like, hey, you've already launched a campaign for vibe.co. Do you wanna start fresh or do wanna use that? That was just because I already got them leads on a on a different thing. And so anyway, we start fresh. And then immediately, without me doing anything, it immediately jumped in it gives us an overview of who vibe.co is and what it learned about them. As you could see, it learned some great things about vibe.co and I didn't have to do anything. It's a self serve streaming slash connected TV advertising platform. Think Meta Ads Manager, but for TV. That nailed it. And we have all this ancillary information about it as well too. It made a proposed ICP for us, and it asked us, does that match your understanding? It already onboarded, and it said, alright. I already know what vibe.co is, and it's already gotten all set up. So then I say, yep. This is awesome. What's our next step? And then it says, well, we're gonna start the ICP onboarding interview, like I said. I need to know 12 things about this company. And then it's great. We go through, based on the site, what do you sell? And then it says this, and I said, confirm. Great. Question two, who is your single biggest customer? See how awesome this skill is. It learned from the site that they have Blindster as a customer. They have One Hope as a customer. They have CJO, Hairstory, Whisperflow, Branded Bills, all of these companies. It was asking, who is your absolute best customer? So I answered on behalf of vibe.co.

00:05:41.560 --> 00:06:07.095
I'm a huge fan of Whisper Flow, so I wanted to include that. But I also wanted to include more of a consumer packaged good ecommerce company as well too, so I put Blindster in there. It even noticed, great. These are two totally different companies. This is an AI app, and then this is a d to c ecommerce company. What job titles should we target? Boom. Put in all the job titles. What's the head count range? Is that a hard minimum and a hard maximum? And I said accept. Questions for industries in and out, amazing. It's doing a great job with this. Geographies,

00:06:07.095 --> 00:07:19.645
US only. Are there any triggers that matter? These personalizations and triggers, I didn't touch anything. It came up with recent frontbays, recent hire, currently running heavy meta or Google Ads, Shopify or Klaviyo installed, running an app install campaign, do they have a mobile app on the app store, recent product launch. Awesome triggers. All of those were great ideas. Do we wanna disqualify any domains? For now, I just said, hey, disqualify and exclude direct competitors who they already looked up, and now we're gonna be able to exclude those as well, which I thought was awesome. And then it wanted to get the offer, and what are we gonna ask them to do? Which, of course, again, is something that we're definitely gonna need. And we said we wanna get them started with their first $200 of advertising for free, which is the thing that I see on their meta ads. Maybe if they were to run this campaign, they'd wanna book a demo or whatever it might be. And then it's just asking about the lead magnet and all these other things, which now this is just going over the onboarding. As you can see, it's really, really in-depth on the onboarding. I'm just gonna move through and I'm gonna get to the point where we're gonna pull a list for ourselves. So the first thing that it does is it just onboards us. And then the second thing that it'll do is it'll actually get a campaign strategy document put together where it comes up with 15 to 25 different ideas of campaign strategies so that you don't have to be thinking about them. The first thing that you could see is we have our campaign strategy for vibe.co,

00:07:19.645 --> 00:09:38.315
and then it has our campaign ideas all in here. And look, so then we have the campaign name, the targeting level, the list filters, our AI strategy, the value proposition, and the campaign overview. So creative ideas for Shopify d to c, broad, targeting Shopify d to c companies, 10 to 500 employees in The US, CMO, head of growth, website, meta ad library scrape, and then we're gonna use that to create three specific TV angles built from their current creative audience and bestsellers. We wanna help them make more money, etcetera. It like explains everything about the campaign strategy that you could possibly want, and you could ask it to go in deeper every time as well too. You could also do the meta fatigue, where the basic campaign of this is we could say save money, move 10% of meta budget to CTV, get a second attributable channel. See, it even wrote the hook for us. You've got 47 meta ads live right now. That's the point where most brands start seeing CPA creep from creative fatigue. CTV gives you a fresh channel and fresh inventory. Already gave us that hook. We know that we can scrape the meta ads library with Appify to be able to get this. And so that is already what our campaign strategy document looks like out of the box. And we've got 25 ideas for ourselves, and then it even has some campaigns that don't use any AI as well too. Gave us our next steps, everything that you could possibly need in a campaign strategy. It also automatically pulled a sample list for us as well too, where what we're looking at here is a bunch of CEOs, founders, and marketing leaders, see vice president of marketing, chief marketing officer, at these kind of direct to consumer companies. And we can look at some of the industries of them, furniture and home furnishings manufacturing, consumer goods, building materials, retail furniture and home furnishings, everything that we could possibly have in here. We have a nice little sample list completely pulled for us automatically from Claude Code as well too. Now at this point, you're using this skill. It's already onboarded and learned about your business, who your ideal customer profiles are, what you wanna sell them, what's the hook, what are we trying to get them to do. It already has set up your sending infrastructure for you. It has already created 25 campaign strategies that you get to pick from and figure out which ones are your favorites. And it has pulled a list for us automatically as well too. The next thing that we wanna look at is how it automatically creates copywriting for us and how we can just plug that copywriting straight into our campaigns. And so it asks me, which campaign do you wanna go with? And it says, I'd launch the golden ICP campaign. I'd launch the blindster lookalike, etcetera, etcetera. It's giving me suggestions on what I would do. So I said, let's do list b and I wanted to see the campaign strategy document, Move to campaign copywriting,

00:09:38.395 --> 00:12:37.810
and now this I worked on for a long time, so I wanna go over this. The problem I had see how it's saying invoke campaign copywriting for campaign six, blindster lookalike. That's the one that I picked. The problem that I had with any kind of AI generated copywriting is it would kind of just give me three full sets of copywriting, and then it would go in a direction that I didn't really like. So what I instead wanted to do was I wanted AI to tell me, hey, this is the direction I think I wanna take. Can you confirm? Then I confirm. And then it says, okay, that means the first line is gonna look like this. I think the second line is gonna look like that. And when we say the social proof, it's gonna look like this. What do you think of that? And that's exactly what we're getting here. So we're getting buy in at every point. So first, it's step one, campaign direction. Do I approve this target audience? Yes. The core pain point, they sell a high consideration product with a long research cycle. I would agree with that. We're gonna help them make more money, so we're gonna say we wanna add CTV in. The proof point is the direct quote from the CEO about needing an objective third party truth on attribution. Campaign angle. You saw a product people researched for weeks. Retargeting them on TV during that research window is where Blindster found their sweet spot. Here's $200 to test the same playbook. Perfect. Great buy in. So we have all of this available. It even tells me what AI variables I think we should use, which we're gonna talk about how we create those in a little bit. And then we're gonna be good. And so then we say, yes, I don't wanna improve anything. A great point that you might wanna do here is use WhisperFlow to then say, hey, actually, I want you to go in this direction, and just give it a ton of context, and it'll just absolutely be able to take that. Step two, subject line plus first line strategy. It'll basically say subject, how blindster cracked this. First line. Remember, I wanted to tear apart the email by the subject line, then the first line, and then keep going. How blindster cracked this, First name. The thing about selling AI product type. So the thing about selling sports clothes, or the thing about selling hunting gear, or the thing about selling outdoor equipment. Is customers research for weeks before they buy? Meta retargeting windows run out. Google gets expensive. Blindster had the same problem. This is what'll show up in their preview text. I like this hook a lot. First name, giving the first 100 d to c home improvement brands this week $200 to test TV ads. Now I don't really like this that much because it's like a fake exclusivity thing, so I didn't pick this one. And then we have a AI generic one. First name, a quick one, are you running TV ads for company name yet, or still all Meta and Google? So then I said, you know what? Let's go with option three. I kinda like the way that that came across nice and casual. It even told me that we should go with option one. Even while I'm filming this, I'd probably even go with option one, but when I was going through this chat, I made it option three. So going with option three, subject question for first name. First name, quick one. Are you running TV ads for blah blah blah like we talked about? And then again, now it's getting buy in from me so that it's not just inventing things. Value proposition. Make more money. CTV is a second channel with its own attribution, not a meta replacement. Frame it as the channel most CDC founders like you are testing in 2026. Brief pure name drop. Great. Great on the CTA. And so I can confirm everything before it creates final copy. I can confirm the whole direction that the campaign is going in. Then it creates the final copy, three subject line options. Are you running TV ads for company name yet or still all Meta plus Google? Most CDC founders your size are testing CTV in 2026. Brands like Blindster and Hairstory use it to target long cycle buyers. Great. Wanna drop $200?

00:12:37.810 --> 00:13:01.015
And we have all these variants. Awesome. And then we have variants for email two, email three, etcetera, etcetera. Right? And even showed me what variables we're using in all of them, and then our QA checklist. First line is specific, no em dashes, no band phrases, word counts, all that other stuff. So now, we have our campaign copywriting done for ourselves as well too. And it even gave me an update on status. We have our infra check, we did our ICP onboarding, we have a lead magnet, we have campaign strategies, we picked

00:13:01.350 --> 00:13:51.055
a sample, and we have copy for the campaign already. And now we're it's saying, alright. What is the next steps that you wanna do? This whole Claude skill is made so that you can do everything from this skill. So now it gives us the option. Do we wanna upload this campaign into Spark Lead as a draft? Do we wanna make the list builder? Do we wanna run our spam word checker skill? Write copy for our second campaign, the golden ICP, synthesize campaign plan MD and pause and ship later. But I actually said, alright. I wanna show everybody how the works. Probably one of my biggest tips for people when they are using Claude code or Codex to set up outbound campaigns is for the longest times, we all know that we are writing AI first lines or AI generated text inside of clay, and we were using AI tokens to be able to make that happen. The biggest hack that I have for you is to tell Claude Code or tell Codex to set up a task sub agent and do the personalization

00:13:51.055 --> 00:14:05.790
writing for you. So if you're on the $20 plan, the $100 plan, the $200 plan, I've written a 100,000 lines. It wasn't first lines. It was technically the third line in the campaign, but I've written a 100,000 in one day on a $200 a month Claude code plan. That was maybe

00:14:05.950 --> 00:14:06.910
$70

00:14:06.910 --> 00:15:05.760
in AI tokens, and it just fit in within my daily limit of my plans. And so I think this is a great hack. You can use an phenomenal model like Sonnet 4.6 and get great lines written. And then we also have a loop that makes these lines really good as well too. I gave it these instructions where I said if we are reaching out to a brand that sells hunting equipment, we could say while your target customer is watching TV, you could show a fast paced nature scene of hunters using your hunting equipment to get back home faster to their families. Or while the hunters that you wanna retarget are watching TV, you could show them these kinds of items or whatever it might be. So then I said, you go make the prompt, you write it. Again, remember how much time we used to spend in clay getting this prompt perfect, checking our results, and all those things. So now we have baby delight. Target customer new and expecting parents. Personalization. While new parents are unwinding on the couch after bedtime, you can run an ad showing a tired mom finally exhaling as her baby drifts off in one of your loungers, reminding her that calm nights are possible. I'm a new father. My son is five months old as of today. That sounds great. So we're giving them an idea of if they were to use vibe.co,

00:15:06.105 --> 00:15:07.545
what is the actual

00:15:07.625 --> 00:16:16.755
use case that this brand would be able to have? And now some of you might say, Eric, that's great. This line though, it just looks too much like AI. I would never send it. Then we just open up Whisperflow and we say, hey, you know what? Nobody really says unwinding on the couch after bedtime. Stop saying that. And instead say, you can target new parents and show them an ad of a tired mom finally exhaling as her baby sleeps in one of your loungers reminding her that calm nights are possible. And any part of this that you say, hey, this is too much AI, just tell it and then it'll fix it. And then say, hey, nobody really uses language like unwinding on the couch after bedtime. Make it more casual. Make it a fifth grade reading level. Whatever you find is the the bad part of the writing, we can do that. Some people say AI personalization doesn't work. They can see through it, all these things. It's just because your prompt isn't good enough. But instead of rewriting the prompt yourself, now we can just go back and forth with AI and we can say, hey, I don't like this. I actually want it to look like this and give it the context. And so let's do another one. Green attics. Texas homeowners with sky high summer AC bills. While Texas homeowners are sweating on the couch watching their AC bill climb, you can run an ad showing your crew rolling fresh insulation into a Dallas attic as the thermostat finally drops and the family relaxes. Great. So could you could you imagine completely automatically

00:16:16.930 --> 00:17:40.230
with this skill, what if we were to send an email on behalf of vibe.co to the Green Addicts company and say, are you running TV ads for Green Addicts yet or still all Meta and Google? Most CDC founders your size are testing CTV in 2026. Brands like Blindster and Hairstory use it to retarget long cycle buyers. Well, I had an idea of TV ads that you can run while Texas homeowners are sweating on their couch watching their AC bill climb, yada yada yada. And we just go back up to our copywriting. We insert that line right in between here. Want me to drop you $200 credit link to it? No card, no call. Is that different than what a human would send if you were to actually be manually sending this and you would actually type it out? I'd argue that it's not. And so now, this loop is set up so that any feedback that you give, and it even comes up with the feedback too. Wow. This skill is smarter than I thought. It's saying the pattern is holding well. It said, oh, actually these companies are b to b companies, and actually the CTV thing isn't going well. We should filter these out from the campaign entirely. And it's saying let's not target b to b companies. Love it. Nice job. Now, we could actually target these b to b companies, but I like this a lot. And so then it says number six, it's even giving an improvement. Heavy stone rings is technically jewelry, not home improvement. Good that the AI still wrote a strong line for it, but the sliding it on is big day, ending is excellent. Yes. I agree. Number eight, Modloft has the strongest line in my opinion. Specific matte walnut bed frame grounded h d two b emotional feel like, what did it write for Modloft? While that design conscious New Yorker alright. So then I would go back and I would say something different. Like, nobody actually says design conscious New Yorker while

00:17:40.390 --> 00:18:18.130
a homeowner is unwinding on their tired old couch watching HDG TV. You could run a slow pan across a matte walnut mod loft bed frame in a sunlit loft and make them feel like their place finally grew up. Alright. Except for this design conscious thing. I don't know why AI likes to do those kind things, but otherwise it's great. So this is the where the prompt skill comes in. Which rows are edits versus good as is? Points in the numbers. Do you want the vary the situation rule? Stop all of them from saying unwinding on the couch? We could do that. Should I strip b to b brands? Anything else in the pattern that feels off. It knows that it needs to go over the personalizations over and over until it gets it two times in a row correct before it locks in the prompt and runs that across all of your contacts that you're gonna pull from Prospio,

00:18:18.130 --> 00:18:27.485
Blitz, Disco Like, whatever it might be. In order to install this, it is literally as simple as going to this link in growth engine,

00:18:27.565 --> 00:18:52.005
Noah Slowsky, Cold Outbound Skills, and literally copy this link into Cloud Code or into Codex, and say, hey, install these skills for me. You'll get access to everything. This has a ton of things in it, and I just hope that you find it to be as valuable as I do because I literally use these skills every day. Let me know in the comments if we should make more videos like this where we're giving away such gigantic things or if we need to make them a little bit more focused. But, hey, just let me know. Thanks for watching.