§ 01 · The Hook
The bait, then the rug-pull.
Taki Moore opens cold with the receipt — Laura Higgins went $7K/mo → $300K/mo — then immediately pivots to the new problem she actually wants help with: how to double again without burning out. The promise is stated up-front in three numbered pieces (more workshop attendees, less content grind, stay in founder mode) and the rest of the video is just the two of them in chairs working those problems live.
Who's talking.
00:00hostTaki Moore
00:18guestLaura Higgins
Where the time goes.
00:00 – 01:30
01 · The setup
Taki frames the conversation. Three problems to solve: more workshop attendees, content that flows, founder-role without losing visibility. Laura's stated goal: 200 → 500 Next Level Club members without burning out again.
01:30 – 06:40
02 · Workshop math
Workshop = $29 paid, 2 hrs, ends in book-a-call. Ceiling around 400 attendees. Channel mix: 60% ads, 30% organic, 10% email. FunnelFix is the workhorse. Sold On Social pulls beginners; Next Level Club wants advanced.
06:40 – 15:00
03 · Cringe vs clear
The 'bricks and windows' framework — window is the common bad advice (post more, big audience, cold DMs, soft and vanilla), brick is Laura's counter (narrow niche, repel the wrong people, direct invitation not push). 'Cringe vs clear' becomes the workshop axis.
15:00 – 25:00
04 · The product is the marketing
Stop blank-page goblin. Best stuff your clients froth on becomes the next public workshop, the YouTube video, the carousels, the emails, the reels. One creative format you love (carousels for Laura) becomes the source; everything else is a remix.
25:00 – 36:40
05 · Light version vs full version
How to give public buyers $29 of value without diluting paid client value. Reduce scope (step 1-4 instead of 1-10), build the 'light version' of the GPT/worksheet. Taki: 'Light version is the politically correct one.'
36:40 – 46:40
06 · Founder role, not CEO role
Laura's husband Nathan kindly told her to get out of operations and back into creative. The 'start and the landing, not the messy middle' rule. Founder taste — 10/80/10. Delegate outcomes, not anxiety. Orange for three months is red.
46:40 – 53:20
07 · Clouds and dirt
Stay in the clouds (vision, creativity) but visit the dirt (high-level numbers) on a cadence. Green/orange/red weekly report on sales, leads, member success. Six-week founder cycle. 'An hour of you in your sweet spot pays for thirty to fifty hours of other people doing the other stuff.'
53:20 – 55:51
08 · Bad ending, real CTA
Taki fumbles the outro twice, owns it on camera, then re-records a proper close pointing to his Million Dollar Plan video. Authentic-failure-as-CTA-pattern.
Lines you could clip.
01:18
"I wanna get there without burning out or doing the crap I don't wanna do. Because I have experienced burnout, and I don't wanna do it again."
12:30
"Everyone's telling them to be cringe. You're saying don't be cringe — be clear."
19:40
"Anything that your clients froth on is a fucking workshop."
23:40
"The product is the marketing."
30:00
"Copy is stored energy. A great email comes from you're in the mood and you got this idea and bam."
40:20
"You gotta be there in the starting. And then you should 1000% not be there in the middling — because you'll fuck it up for everybody. But if you don't get involved at the landing of the plane, it'll be okay at best."
42:00
"Sometimes we shoot a YouTube video and months later it comes out. For the world that's fine, for me that's not fine. I need a tight loop between I had an idea, made a thing, it's in the world doing a job."
44:20
"If you have to ask for it, it's in your head. And even though they own the task, you own the anxiety."
45:50
"I think about CEO — I CWO. Chief Wanting Officer. There's things I want because I want them, and that's okay."
49:00
"This is a great place to visit. But if you live there, it's miserable for you, and you make it worse for everybody else."
49:40
"Orange for three months is red."
54:35
"Scale the business. Maximise pound of joy."
54:50
"An hour of you in your sweet spot is gonna pay for, like, thirty to fifty hours of other people doing the other stuff."
Things they pointed at.
41:40conceptDan Martell — 10/80/10 framework reference
30:20toolSam — Laura's new content person
31:40toolTony Beige — Taki's team, builds GPTs
28:20productMicromagnet Maker GPT (Black Belt full version)
28:40productMicromagnet Suggestomatic GPT (public light version)
03:20productFunnelFix workshop ($29, evergreen)
04:10productSold On Social workshop
05:00productConsistent Client System (free workshop, $2K ads → 970 regos)
01:40productNext Level Club — Laura's membership (200 → 500 target)
01:45productFoundations — Laura's 12-week beginner program
01:35productBlack Belt — Taki's flagship coaching program
00:00productBoardroom — Taki's higher-tier program (Laura is a member)
Word for word.
HOOK opening / re-engagementCTA the pitch metaphor analogy story
00:01HOOKAlright, dude. I just sat down with the one and only Laura Higgins, epic coach of the creative industry. We've been working together for a little while. She's already had an epic journey from $7 a month to $300,000 a month. Boom. And today, we sat down to scheme up the next level. In order to do it, there are three big problems we needed to solve. Number one, how do we get more people attending the sales workshop she runs? Number two, how do we turn content creation from
00:23HOOKa little bit of, like, epic content, but a bit of a grind into something that flows naturally and easily? And third, how do we grow this business by maximizing her time spent in the founder role without losing track of the business? The whole goal is we can double the membership without burning out. If any of that relates to you, this is gonna be a great conversation. She's epic, and I cannot wait for you to meet her. I'm sitting down with the one and only
00:44HOOKLaura Higgins, the queen of the creators. Super pumped. We've working together for a little while now. Yeah. You've gone from little to awesome, and we now we wanna make it even bigger. We do. Yes. Where are at, where do we wanna get? Okay. So we're at right now. We have foundations, which is twelve week program. Yep. We have the Next Level Club, which is our
01:04HOOKmain program, kind of like your version of Black Belt. Yep. Next Level Club sits at around 200 members at the moment. I really wanna get it 500. Awesome. The caveat for me or the little asterisk is that I wanna get there without burning out or doing the
01:20HOOKcrap that I don't wanna do. Because I have experienced burnout, and I don't wanna do it again. Walk me through a workshop now. It'd be helpful for me Yep. As a refresher, but also great for this this crew. Uh, it's a paid workshop and a free webinar. Mhmm. So it's, a couple of hours. Yep. At the end, we want people to do what? Book a call. Yep. Yep. So I'm still selling with a sales call tacky.
01:44And, Sean, let's end this now. I'm out. No. Kidding. She's not sales less? What? No. Sales less just means you're they're buying, you're not selling. Yeah. I'm totally cool with that. Okay. So we we run this paid workshop. How much is it? Uh, $29.
02:00And that's been great for you guys in terms of volume and quality. Yep. Perfect. $29.02 hours, book call. Yep. Okay. And you said 400 is kind of our ceiling ish right now. Yeah. What, um,
02:15what happens we how much do we spend to get somebody here? Yeah, just want to know, like, how do we get the 400 that we currently get? It relies a lot on ad spend, more than I'd like. So
02:27I would say
02:31probably only 10% come through email list. Okay. So it's it's a lot Body chain? Yeah. A lot relying on ads. And definitely, Instagram does super well as So I would say maybe it's like 60% ads,
02:4510% email, and then 30 socials. Yeah. Cool. Yeah. Do you think the biggest opportunity is to make the ads work better, or the biggest opportunity is in these other two?
02:57Because our numbers are, like, the exact opposite of that. Yes. Yeah. So I would think I I do think an opportunity for me is to get our email list more engaged and to and the challenge I think that we have is that our open rate is is really good. So our open rate is like 50 to 60%. Yeah, right. But then our click through rate is terrible.
03:18So that's where I'm kind of like, is it that the topic is fatiguing? Yep. Or is it the the way I'm packaging up the offer isn't compelling enough? Yep. Okay. So we've got ads,
03:31we've got email, and we've got organic. I've got a I've got one icon. I need an icon for ads and organic. I've only only somebody who's good at design.
03:42We're running the same playbook. Mhmm. Yep. But you've got Heavy on relies. Heavy on ads. But the nice thing about ads is because it's kinda to new people, you can do the same workshop. Yes. So, like, same workshop, new people. I'm doing new workshop, same people. And so I've gotta work harder at the the hook and the creativity and stuff, and you can optimize a bit more, which I think Nathan will be really happy with. He he will be. Yeah. He is happy. He just is like, you need to give me more ad creative. That's his biggest hit, like A million percent. Giving more ads. Yep. Okay. And so when you think about a workshop campaign, how many
04:14pieces are there ads wise right now? And are they reels? Are they like, are they vids? Are they what? Yeah. So something that's working really well for us right now, we we've always been pretty good on the ads videos. Mhmm. So a lot of reels. Organic, what's working really well is carousels for us with a ManyChat call to action. Yep. In terms of ad creative
04:34for tiles, we're actually just, like, putting it into Instagram using an Instagram font Yeah. Exporting it as an image and running it as an ad. Perfect. And that's working super well. It's very scrappy. Very scrappy. But that's working really well on paid. So it's basically IG screenshotted. Mhmm.
04:52That's good. Yep. And, like, kind of stuff that looks a little bit crappy Yeah. Is working better than the beautifully designed stuff. Which is hard when you're a designer. It's really hard when that's you yep. Okay. This is helpful. I've got some thoughts. Yeah. Can we talk about the the topics and how much we recycle the same thing? So how many workshops
05:17are there? Yeah. Okay. So probably our flagship one that we do that gets us the best leads is called FunnelFix. That
05:28we've run live a bunch of times. We also have put it to Evergreen now because it Could it crush it? It just crushes it it just gets us the best quality leads, and the lead cost is lower on that. Um, so that's one topic. Another one that we've done is called sold on social, which is all about
05:49how to actually get leads through your social media. Are these guys less good than those guys? Yes. Yeah. Of course, because the topic is you have to know what a funnel is. A 100%. I was like, I wanna post on Instagram and make money. A 100%. And so even though the content in sold on social is I'm like, oh, this is exactly what we do. Yeah. You guys should steal this. It still does attract more beginners. Yeah. So
06:11either I need to change the hook of that or just, you know, retire that one, which is fine. Or use it to sell your foundation. Sells lower ticket. Yes. Mhmm. Another one that we've just played with, and we actually did this as a free workshop just last week, which is really interesting, the difference in numbers. So I did a free workshop last week to sell our lower ticket program, Foundations.
06:34It was called the Consistent Client System. Mhmm. And we got I think we spent $2,000 on ads, got 970 people registered to that. Nice. So really, really easy to get leads into that. And it's good because it fills our email list again. Yep.
06:50So I think if I think about the buckets of, like, what our niche really care about, if I do something about getting leads Yep. They're just Even you big guys? Yes. Okay. Yep. Yep. So and then I I think that's where I've gotten I've gotten fatigued with the content myself because it's like, if I talk about leads,
07:10they're just gonna buy. They're just gonna sign up and and do it. Yep. If I talk about something that I wanna talk about, it may not convert as well. What's an example of something you wanna talk about? If I wanted to do something around leveraging AI as a creative Yep. It's not as sexy. Even though it's topical Yep. It feels like less of a I think what we need to do is take the things that you want to talk about and
07:40so this is I want to talk about AI or I want talk about pricing or whatever, and wrap it in leads. Cool. I like that idea. So that
07:50I just drop paper on your floor and I feel awful about it, but we're on camera. Is that okay? That's fine. Okay, I like that idea. Yeah, because there's things that I want to talk about, and there's things that they care about, and the overlap is where the magic happens. Yep. If I talk about the, like, the super nerdy level thing, there's a percentage of people who want that. But if I can always tie it back to accord desire
08:12For sure. And so I feel like for you, it's, like, comes back to your genius model of, like, attract, convert, deliver. Yeah. But even within attract, convert, deliver, like, we hardly ever run a workshop without deliver. For for every six workshops, four
08:27four or five will be get leads, make make sales, money, money, money, money. Yes. This is gonna be less popular, but it's gonna attract a high level person because who needs to know how to run a great client workshop? It's gonna be people with a high level business. For sure. But if I wanna get as many people, then I'm gonna talk marketing sales. That makes sense. And interestingly, I haven't done any workshops on sales.
08:49And so I'm like, that'd be a really easy one, and I would enjoy talking about sales because creatives hate selling. So that could be kind of fun to do something. You could call it cringeless. Cringeless. Okay. Yeah. I like that. Tony's nodding at that. Okay.
09:04So let's I think the big idea is they want money, and they want, they think leads is the thing. We've
09:15got to pick the topics which relate to not just the one that's going get the most people, because you want to make the most sales. For sure. Yeah, the forever problem is the thing that's going to go viral isn't the same thing that's going make me sales. For sure. And that's why I think FunnelFix is so good because it's narrow enough that people are like, oh, I don't have that. Completely. But it still maps to leads and clients, which they desperately want. Yeah. Okay. So what I would I would look at my Genius model and go, okay, what are the things that I currently do that, uh, with our clients that map to leads and
09:46sales? We can test them. I think we've got this running evergreen right now. Yep. I love that. I would happily do it live. Maybe it's every three months. Yeah. Cool. So we can just, you know, tap the email guys on the shoulder and say this thing's here.
10:02Cool. With, would you add in, like, a, hey. I've made this cool new thing to Okay. This is great. So we're running SalesLess in a couple weeks? Yes. And I've run SalesLess as a workshop in July. Yep. And I'm doing it for two reasons. One, it's a hot topic, I'm super pumped about it. But also, I'm going to Japan. I'm gonna be on holidays, and I don't wanna, like, invent a workshop.
10:24I'd rather run a thing, but also I don't wanna feel like I'm phoning it in. Yep. That's the balance. Right? I wanna I wanna bludge, but I don't want to feel like I'm bludging. Yeah. And so if you think about a spectrum between
10:40and you're gonna learn a a cool new thing, and we're gonna do the thing.
10:48Yep. So sales list two is gonna be, hey. We're making we're signing a new $30,000 client every sixteen hours without talking to anyone, and it's kind of awesome. Uh,
10:59and in these two hours, I'm gonna help you sign, like, install the whole system so you can do it, uh, so you can sign your first dude without a sales call. And I'm thinking about I've got a YouTube video about sales list. I'm thinking about on the thank you page after they buy just going, okay. To save us both some time, watch this video. Cool. Now you don't need to know anything else. That means when we come, we can just roll up a sleeves and do the thing. Yep. And so it's the sexy positioning is we're gonna do the thing.
11:25Yeah. Same concept, same framework. You're just gonna actually Yeah. So I'll instead of teaching for Tony's always yelling at me because it's a two hour workshop. A It's ninety minute workshop that actually goes for three hours because it takes me, like, forty minutes to get to the the do. Yep. Because I'm like, yeah. But they need to know the but if they can pre learn the stuff Yeah. And then I can just position it as
11:45mostly do. Yeah. Which I think is fun. I really like that. So I'd be looking at if I've got FunnelFix, either there's a new upgraded thing or you've been running it and you've learned some new tricks, or I'm gonna smash through the theory fast and then we're gonna do the stuff. Cool. I think that works. Yes.
12:03I like that. It's really important for me that you are talking about stuff you actually care about. Mhmm. Because the stuff that bangs, whether it's in an ad or it's organic or it's on email or frankly, it's a workshop, is
12:18you've got an idea that you're energised about and something to say about it. Yes. And if we just do the recycled stuff, the numbers look good and the spreadsheet dudes love it, but your soul dies inside. Yeah. If we go, um, I've been thinking a lot lately about . Sean and I were wrapping news last week, and the night before the video,
12:40we got windows and bricks, and this intro of the video involves throwing a window a brick through a window. So the window is like, what's the current common advice or common practice that the whole industry says? Because everyone's kinda doing it the same, taking the same stuff. Mhmm. And then the brick is what's the new idea that I've got that I can throw through this and break their frame? So if we go
13:01if we were to invent a workshop for a second Yeah. Because that'd be fun. Are we talking leads or are we talking sales? Let's just pick one. I reckon let's do leads. Okay. Yeah. Alright. So let's go
13:14old ways. Mhmm. And what you do that's different? Yep. What is everybody in the industry either doing or all their gurus,
13:28the non laurels, telling them to do? So what's the advice or the Yeah. I think big advice that people get is, oh, I just have to post on social media, or I have to have a massive audience on socials. Mhmm. I
13:43think the other piece around generating leads is I think a lot of the beliefs is that it's I just don't have time for this. It's gonna take ages. Yep. Particularly around a funnel, people think, oh, it's gonna be really techy and really bro y.
14:01So it's gonna feel really like, like, it's gonna be red flashing buttons and things like that. So I think people having that feeling of, ah, I I don't love that vibe. Yeah. In your market, it feels like sales is scammy and marketing is spammy.
14:17Yes. And so the lovely thing about your brand, and it's not just marketing, is, like, that's totally not you. Yeah. Yeah. Okay. So I gotta post a lot on social.
14:29I need a big audience to make it work. It's super bro y. Yeah. I think I think the other thing is too, it's it's that What do people tell them to do? Like, what's the common advice? Especially the stuff that when you see it, you're like, fuck, you don't have to do that. Yeah. The cold cold DM ing, pitching,
14:48outreach.
14:51I think the idea that you've gotta be, like, mass market for everybody I'm trying to think of what are the other That's right. Yeah. Let's just start. Cool. And so let's go. That's that's the bad old way that everyone says we have to do. We haven't used a color yet, Laura, so we need to bang a little bit. There we go.
15:10We've been shooting in black and white this whole time. So
15:14what do you think the if you're my coach and I'm a creative, I'm like, okay. But I'm trying to post all the time and it's just not working. Like, no. No. No. No. What do you believe or what what should I do that's different to that? Yeah. You have to get really narrow and not be mass market. Yeah. So, like, repelling the wrong people, attracting the right people.
15:37My my niche are just terrified of rejection and repelling. And so getting them comfortable with, okay. We've actually gotta be okay with the wrong people saying, no. You're not the right fit for me. Or us saying, you're not the right fit for me. Yeah. That's interesting. So they're scared of reject and repel? Yeah.
15:58But, like, the irony is you can't actually attract someone if you're not prepared to repel them. So it's Yep. The other piece is, like, being a bit more direct in their in their communication.
16:11So a lot of them are it's very soft and flowery and in trying to not be sales y, they kinda just become diluted and vanilla. Yeah. And so my way of doing it is, hey, we can be direct and we can be clear, and it still be a really lovely experience, and it's just an invitation for someone. Rather than it feeling like a push or an ask, it's actually like Yeah.
16:34No, it's an invitation. If you're on a wait list for, like, a really amazing pair of shoes that you want Dude, when it comes through, you're stoked. Yeah, when they're Yes. Hey, it's ready. Would you like would you like access to this? You're like, heck yes. I'd love that. So I just put my name down on the cool and vintage Land Rover. They're like, okay. We've got two choices.
16:51Uh, you can get a series Land Rover. The wait time is eighteen months. I'm like, oh, that's a long time. She goes, oh, get a Defender. I'm like, oh, yeah. That's three years. I'm like, oh, I'm gonna have the quick one. That's that's great. But when I get my when my number comes up, I'm gonna be so freaking stoked. Yeah. Yeah. Okay. So direct an invite. I think that's cool. Yeah. And I think that's,
17:10like, the opposite of they're worried they're gonna be bro y, so they play it super safe, and you're like, you can be super clear and super I don't know what It's not cringe to It's not. To just be direct. Yeah. Yes. Yeah. So everyone's telling them to be to do stuff that they cringe at. Yeah. And you're saying, don't be cringe. Be clear.
17:30Love. Yeah. That's good. Cool. Yep.
17:35Need a big audience? No. No. And I think the big thing is recognizing the points where
17:43we could just increase the conversion. So you don't need a massive audience. You just need to optimize what you've got. Yeah. And most people are just not doing that. Yeah. If you are teaching people how to sell with sales calls, like, the easiest thing they can do to grow their business is to learn actually how to sell, because learning conversion rate takes an hour, and it's free. Yeah. You know what I mean? Like, you don't have to spend more on ads. Yes.
18:04Okay. A 100%. So when I'm thinking about a workshop, I'm like, what's the topic? And sometimes it comes from this list, and sometimes these are the points within the content. Yep. But I think the way you get cut through and one of the ways you get more people to register for your workshop is you're the person who's like, you've got this problem and you want this result. Right? Yep. Okay. And you're doing these things because that's what everyone tells you to do. Right? Yep. Well, actually, these are the reasons why it's not working. Yeah. And so we wanna, like,
18:29break the wanna say that everything that they're telling you to do is the reason you're stuck? Yes. Just like coaches, I'm gonna go and scale my business, and they do all the stuff to grow and scale their business, and they got into the thing for freedom, but now they've got less freedom because they've done all the stuff. Yep. So I think we just wanna, like, use everyone else's bad advice
18:48against them Yeah. And be able to go, here's a here's a new way. And I think, like, cringe and clear feels like a a nice distinction to you guys. And I think I think that mass and
19:01I don't know if you guys aspire to be boutique or or Yeah. Luxe, but that feels like a nice thing for you guys. So when it comes to workshop topic, I reckon, a, we can reuse the same topic and find a new spin on it, which is we've got these new things or I've got this great new case study, or we can do here's what's new. Um, we're gonna do it instead of learn about it.
19:23And so that might be an easy way to refresh Yeah. Funnel Fix or one of the other ones you've done. Uh-huh. For Sold On Social, I'd be like, what's the higher level version of that? And it might be that Hot On Social is just for your little guys,
19:39but they all need a like, they're all thinking about posting on social and they wish they got clients, and they don't. And so is there a problem
19:49that the higher level people who are qualified for Next Level Club encounter with socials that maybe the little guys don't. Is that does anything jump on? I think the bigger guys already know they they are very clear on what problem their their client has.
20:04They're probably more thinking about how can I automate part of this, how can I use a ManyChat? Completely. So it's just more about how can I do this consistently and not kill my soul in the process? They're thinking about
20:17AI probably, they might be thinking about systems, they might be thinking about team, and they might be thinking about platforms. Yeah.
20:26They're also probably thinking about, um, paid strategy in this Yeah, as a 100. Yeah. Which is why this worked better for those guys. For sure. And so I'd be, uh, in my workshop copy, I would be really clear that if you don't have a clear target market or you don't know what you stand for, this isn't the workshop for you. We're going to do advanced stuff. Cool.
20:48And that way, the dudes who actually wanna be like, okay, this isn't gonna be like those other beginner stuff. And and, too, like, the name sold on social is is probably too basic or or beginner, so it needs to have a more of a high level problem. Like, an example in one of our intenses,
21:09I did kind of just showed them a show and tell session of like, hey, this is what we're running in our marketing right now. Yeah. And they loved that because it was like, hey, we do this slow funnel, and we do this thing, and then, like, I could show them the numbers. So I feel like Can I just say that, like, the easiest way for you to, like, okay? I feel like, that was an interesting five minutes.
21:31Can I just tell you what I fucking do? Yes. Because you just nailed it. Here's the problem that you and I have got. We've got to make a metric shit ton of content for our marketing. Mhmm. And then for our funnels, sales, we've got to make more content.
21:46And then you've got this, like, amazing group of people in the club. Yeah. Your clients. Um, I just wrote content. That should've said sales. So there's marketing content, sales content, and then we've got client content. Anything that your clients froth on is
22:01a fucking workshop. Yes. Okay. And it's as simple as that. Yep. So our best everything,
22:09whether it's workshop content or social content or emails, is just like, we did this cool thing. Let me show you what we did. Yep. And so it goes, we ran this workshop for for Black Dot. Actually, one step earlier. 80% of the time, it's like, we just did this cool thing
22:27Then we teach it to Black Belt. Black Belt loves it, and I want to get more people just like that. Then take that, and it becomes the mini version for YouTube and a public workshop and all the reels. It's the same stuff. So I look at my Next Level Club as source material? Yes.
22:43Sometimes we'll even do the public version first because I'm always better tootagtaki, Josh McCurry calls me. So I'm always better the second time. I wanna make sure the clients get the good version, so I'm like, test it out on them. This is also why I like to repeat the workshops because I feel like I if I only do it once, I'm like, oh, that was that I didn't I I missed some of my Yeah, dude. But if you go
23:05if you go, what's the entry point for my content? And I like, if we go something happens in the Next Level Club that they frothed on. Okay.
23:17If they loved it, everyone else will love it. And so for us it goes, um, do something for Next Level Club, then in the same week that we're creating that for our clients, uh, we'll as close as we can. This doesn't always fit on the timeline, but we'll design and promote our public workshop.
23:38Cool. Doesn't have to be same week, but I when like a week's got a job and at the end the week I can look back and go, oh, look, we made this set of assets for the theme. I feel productive. Yeah. I can look, oh, look, you see? I did stuff. Um, then YouTube video about it. Uh-huh. And to promote the workshop, guess what else we need? Well, need some emails.
24:00And some reels and some carousels.
24:07So you don't have to make more stuff. We just have to, like if we find something juicy for those guys, that's your content strategy in a heartbeat. I think that's like Yeah. And I know you get asked this question a lot. How do your clients feel about public
24:22people being able to pay $29 to a $100 for the workshop? They're fine with it. Yeah. Yeah. Almost
24:29every fear we've got about what will the clients think is in our head. Yeah. There's a couple of things we do that make it extra okay. Mhmm. So, um,
24:42if you're watching this, I'm about to tell you what we don't do in our public stuff that we do for our clients. Don't hate me, but it's true. Um,
24:53so for us, Next Level Club is is Black Belt. Right? Yeah. Uh, well, what do we do in Black Belt? We basically go from, you know, problem or idea to, like, done, finished thing. And so we get it, like, from, like, step one to step 10, finished.
25:08When we build GPTs, we build we. Tony Beige builds these epic GPTs, right? And they're incredible. And then when we do the public version, I don't want to say we dumb it down because it's the same core content and often the same worksheets,
25:23but the promise is different. Because clients have got context that the new people don't, we either need to reduce the scope of the workshop, and so instead of going from step one to step 10, we might go to step four. Sweet. And that's okay. And when Tony builds a great GPT, then she builds the
25:41Light version. Yeah. I was gonna say this slightly retarded little brother version, but the light version is exactly what we should say. The light version is the politically correct one. Yeah. Thank you, Ricky, being honest. Yeah, the light version. Yep. And so if Black Belts get the micromagnet maker, which is like, what's the topic? Here's some micromagnets. Oh, I'd like to do that one please. Okay, let's build it together.
26:04Here's your fully baked out micromagnet and the post, that's the full version. The light version is the , which suggests the topic and then creates the hand raiser, but they still don't have the micromagnet. Great. Yep. Makes sense. So each of these is just like levels of depth. Yep. Um, so I wanna get off workshops in a minute because No. This is this is super helpful. This is super helpful. But
26:27I also wanna talk about the I I just wanna talk about all this stuff. Um, what are two things recently you've done with Next Level Club that they absolutely frost on that was fun for you and great for them? So there's this, like, marketing show and tell thing? Yes. We did a marketing show and tell. That that went really well. I did a personal brand session that they loved. Mhmm.
26:48We did a Claude kind of basics Yep. Setup Yep. Situation, which which went great as well. Yep. So
26:59I think we've got a Workhorse FunnelFix that we know that works. I would roll that out to my email list every three months live. Yep. And if you've another one, like, I think it would I like Fresh, but I think, like, once every three months, let's do let's bring one back. Yep. You wouldn't rename FunnelFix so that No. I don't think you need to. Yeah. Because that was my concern. If it runs Evergreen, I just didn't want people to purchase Correct. It twice. Yeah. And then Yeah. A, it's a great name, and b, you don't want anyone to go, hey. I already got this under a different wrapper. Yeah. I think I keep I keep it the same. Cool.
27:34Unless you're doing the do version, in which case it might be the, like, the funnel fix, I would say, sweatshop. But you know what I mean? Yes. Yeah. Yeah. Hands on build it sesh? Yes. Cool. Um, but I think, like, you don't have to, like, sit there going, what do we talk about? I would just go, like, what are we already doing, and how do we talk about that? Yep. And, honestly, I think that'd be that could be quite frank. I think where I've gotten in my head with that is, like, the personal brand one, for example. I'm like,
28:00because the objective of the workshop is to, a, to to help people, but also, b, to get leads Yeah. The personal brand thing is not a quick win. And so do you have a thought on whether the workshop needs to have there is a quick win attached to it because we do an exercise in it. Yep. But do you have a thought on whether, like because brand feels long game to me, not as, like
28:24So do you want clients who think long game, or do you want clients who want quick wins and bounds? Long game. Yeah. So just framing that. Yep. Yep. And if you can attach it's like, you know, when we have an offer doc and we have phase one? Yeah. And if phase one is, you know, useful quick win and then it gets better and better, I think I would cash in those terms. Cool. So go I go within brand and, uh, what's the quick win?
28:50So you'll we'll have this done, and you'll have the road map to that. Great. I think that's cool. Cool. You already crushing carousels? Carousels are good. Carousels are so fun. They're really fun. Email. Okay.
29:03Well, we don't have to talk about email because No. We do, but we're gonna do it really fast. I'm just looking at props. What do you need? Sean, can you pass me that drink, Ken? Alright.
29:16Okay. Uh, if you think carousel, email, reel, which one's your favorite one to make right now? Carousels. Okay. So that's Carousel. Yep. If you've got a carousel,
29:28you've already got a reel. Yes. Because it's the same issue. The same thing. Okay. If you've got a carousel and you've got a reel, you've also got an email. Mhmm.
29:41As an experiment, I took three or four of my emails and went down the beach and shot them as reels, and an email is I I write long emails.
29:50Ninety seconds, which is perfect for a reel. Yep. So I don't think you need to create new stuff. I go like, I'm gonna make that because that's creative and fun. Yep. And then I'm gonna use my my team or AI
30:04or you if you feel inspired to to go, great. What's the key parts of that, and how do I remix remix into the other two? Sweet. Um,
30:13what matters to me is, um, I had an idea, and I've expressed it. And if it comes out in an email or a I can't remember which one was which. An email or carousel, it's still you and your stuff? Yes. You don't want somebody else to write the stuff, and and you go, well, I didn't mean that. But if it came from here, came from source, I'm totally cool with that. Yeah. Okay. Cool. And I guess, like, it that probably comes down to a system thing too of if
30:41because we run we have a podcast Yep. Taking transcripts from that. Yep. And and we do have a bit of a process on how to turn those into carousels. I just need to follow that through to make that into an email, into it real. Well, somebody needs to. Yes.
30:57It's probably not you. It's probably not me. Yeah. Yeah. You've got a new content person? Mhmm. Sam? Sam. Okay. Yep. That feels like a great project for Sam. Yes. You're gonna need to be involved because you need to be stoked with the output. Otherwise, you're gonna see stuff and go, oh, I've freaking hated that. Feels I feel like sometimes AI puts this little
31:15gauzy vanilla thing on top of something that you put in that was potent and really good, and then it, like So it just has to come back to the not deviate too much from what you've actually said to it. Yeah. And so as you build the the Chord Skill or the GPT or the whatever the hell Yep.
31:35It's like, here's my source material. Find me the dangerous ideas in here. Yep. Did
31:43it find the same dangerous ideas as you? Okay. Well, I saw these three, and you've missed them. What do we need to do? Okay. Great. Now for each of those dangerous ideas, make me a thing. Cool. That's that's a a prompt skill. I've been working on a thing. I'll show you later. Taki got vibe coding.
32:03This is dangerous.
32:06I think just, like, lean into the Yes. The part where, like, not only do I make something epic, but it's energizing for me. . Yeah. Like, a great a great email comes from, like, you're in the mood and you got this idea and bam. And a great carousel's the same or a great video's the same. Let's create in the one that allows you to bottle that magic, and then
32:27let's have somebody else help turn into the other stuff so you're not, like, remixing all the things. Yeah. Like that. Is that cool? So helpful. So here's the big idea. You've got a lot of content that you're supposed to make, and the truth is that if you're making something that's great for your clients and you want your marketing to attract more clients just like that, then take the thing you've already made for your clients and share it with your audience. The product
32:47is the marketing. You don't have to make as much as you've been thinking. Tallulah wants to do an amazing job of creating great content in various modes, emails and carousels and reels. And they're all super great, they're all super important. But the mistake we make is we recreate, like, we make something here, and then we're like, oh, blank page, and we've gotta make a reel. And then we oh, new blank page, we've gotta make an email.
33:09If there's one, one format that you're great at that gives you joy, that you get to express everything that's in you and do it well, I don't have a problem with then, instead of making something brand new, just remixing it into the others. Sometimes it loses a little bit of the potency, but that's fixable. Um, it's either a trainable skill or you just, like, get a little bit obsessed and it gives you something that's okay, and then you get to go, well, that's okay.
33:34How do I make this something I'm super proud of? So the big premise was getting busting through the 400 people Yeah. Point. Yeah. And that was just Yeah. Is it about being able to hold 400 people, or is it about
33:46right now
33:50when you think 500, you think that? I think with the 500, it's probably been
33:57not so much about hold holding people. I feel like I've gotten better at not feeling so, like, responsible for everyone's results. Yeah. Responsibility is not for them. Yes. Exactly. I
34:11think it's figuring out
34:15I feel like it's figuring out what
34:19I don't wanna scale to that at the expense of my self and my my health and all of those things. And you had one of those last year, and you And it was terrible. Yeah. It was awful. It's terrible. And you're coming out the other side or recently come out the other side you know when you get sick
34:37and you start to feel a little bit better so you go back to work maybe a day too early? Yes. And then it lingers? Uh-huh. And you probably should have just had an extra day in bed? Yep. Yeah. I wanna make sure you don't do that. Or you feel the one day where you're like, I've really I've got so much energy for this. Amazing. Let's do it. And then you're thinking about your top level energy day versus your, like, lowest common denominator.
34:56Okay. So there's a bunch of places we could go with this, and I wanna make sure it's useful. I'm give you, like, three where it might lies, and I want you to pick one or go, no. It's actually that. Cool. Okay? So do you think it's, um, spending too much time doing stuff that doesn't light me up and not enough time doing what does? Option one. Is it my calendar's not full of those things, but my head is full and I'm thinking about them all the time, the people or the team? Or is it,
35:24we've got an amazing team, but, like, the vision and the leadership and the holding of it is still on you and there's nobody who holds it like Tony holds it for us? Or is it something else? Oh, okay.
35:37I feel like probably last year, it was me and Nathan, and, like, Nathan's my husband and business partner for any I'm familiar. Watching know you know, but I'm just telling these people. So,
35:50yeah, I feel like we we were both kind of in the spot of I've just written Nathan. That's very formal. Nathan. Naif.
36:00But but the two of us were both kind of doing carrying a lot. Mhmm. And he has just said to me, please kindly go away from all of that and just be in the creative space. Mhmm. So probably similar to your dynamic with Tony, where it's like, actually, when you're I won't speak for you. When I get when I get into the weeds, it makes it a little bit worse sometimes because I come in with, like I'm exactly like that, but it doesn't make it a little bit worse. Come in and I'm like, what's going on? This thing's happened and this you know, and so And they're like, oh, he dealt with that. Yes. Stop it. Here's the context you don't have and here's what I've already done. I'm like, oh, shut up now. Totally. Totally. So I feel like for me, it's stepping into that founder role as opposed to the CEO role, which which Nate has. Yep. And so,
36:44yeah, I think but I think So in order for you to do that, what? Yeah. I I think that's where it is. It's like, but at the same time, I am a bit of a control freak, so I do wanna have visibility on the things that matter to me so that I'm also a control freak. Things don't drift into somewhere weird
37:02Yeah. Or somewhere that I'm like, what the heck is going on? Like, the other day, went on to a coaching call that I'm not normally on, and the music that was playing, I was like, what the heck is this music? This is this is not what this is not our vibe. This is not our brand. Yeah. Like Crush metal? Yeah. Yes. Or like,
37:24I don't know what it was. It was like Cardi B or something like that. And I was like, this is not this is not our people. So just thinking about, okay, because it's my name and because it's Yep. A personal brand, I don't want it to drift from Completely. The identity that Yep. It's Yeah. I've got really it's not documented anywhere,
37:45But when I see it, I'm like, that's off, and I can go, it's because of that. But it's not like yeah. It could be a music decision or it's a venue decision or a the quality of the paper decision, like, just nerdy stuff that does not matter but matters a lot to me, and so we're gonna do it that way. Yeah. And I think that the challenge for me as the team gets bigger is
38:06Yeah. Is if I feel less proximity to the team, I I don't wanna be responsible for managing the team, but I wanna have the right amount of proximity so that I still feel like they've got connection with me Yep. And they can stay connected with this is where we're going, this is why it matters. Yes. And I wanna be able to distil down those little micro decisions that
38:29I make that have come from years of Yeah. You've got data or taste or all the things. Okay. So there's ways to do this. Um, at one end of the spectrum is,
38:43yeah, I'm just gonna make stuff, and that's somebody else, and I don't care, and I'm not gonna look, and it doesn't matter. Mhmm. We both have people who are really good at that, and it works for them. I can't do that Yeah. Because there's things I I irrationally care about that matter a lot to me, and I think you're probably the same. Mhmm. If Martell was here, he'd say 10 eighty tenth,
39:06But let's apply it to the music strum. Yeah. Oh, sorry. That's this is made up, not music, but, like, the music strum on this thing. Okay. Well, up front, you can go, these these are the playlists. Playlists. Or you can, um, you know, when you're chatting with AI, it's like, hey, before you go off and make this thing that I don't even want, ask me a bunch of questions so you understand.
39:25Uh, I think if there's sometimes we do this upfront, there's a new project or we're gonna hand something off for the first time, we think about as many other things as we can, and we go like, here's how I want it. And it could be a Zoom call that's recorded or it could be a Loom that you shoot or something you write, but, like, going upfront, here's what I want.
39:42It's also okay to see something and then say something about it. Yep. It means it's been and does the business really end if once they play the Cardi B song instead of the Mel B song?
39:56Thanks, Mel B. Yeah. Totally. K. But if you see it, then we wanna go, okay. I noticed a thing. I didn't love it. Can we fix this, please? Yes. We used to have a ops guy called Steve, and it used to bug me that he was, like, super involved backstage but never attended any of the events that we ran on Zoom. Like, three times a year, much lower. He just didn't come. I was like, oh, it feels like Steve doesn't really care.
40:18Yep. Well, I'd never said that to Steve. I just assumed that, well, of course, get it. This is, the best thing that we do. Everyone should wanna be there. They didn't know. So I met someone else and the next event, a couple of months later, did the thing and she goes, did know Steve was there?' I'm like, 'Yeah, I did. It was awesome.' She goes, 'Yeah, you're welcome.' I'm like, 'Great.'
40:37But that's because I noticed it and then was able to, like, tell somebody. Um, I think whoever your person is Mhmm. So it could be Naith,
40:47but also might it doesn't have to be. Yeah. Yes. You just need full permission to be able to say, I saw a thing. I didn't love it. It feels weird to even bring it up, but it matters to me. Yes. Can you this? Sort that. Yep. Yeah. And sometimes they'll say, oh, we've changed this because of reason. You're like, that actually makes way more sense. And other times, like, yeah. I'm it. Cool.
41:06So that's Yeah. I like that. 10% taste. Let them run at 80% of the time. And then just like you would with a Carousel or a reel, it's like, oh, that's okay, but I reckon let's salpe it like that. Also, think when you're a creative You're hypersensitive
41:22to that stuff. Totally. And I actually really am energized by being involved in the starting. Yes. And so if if the starting gets taken away from me, I'm like Dude. I'm not I'm not on board with the idea because I'm I wasn't Yeah. I wasn't there when it happened. Yeah. And I wanna be in it. Yeah. Yes. Yes. Gotta be there in the starting. Yes. And then you should 1000% not be there in the middling For sure. Because you'll fuck it up for everybody. It's true.
41:47Yes. But if you're just involved in the starting and you don't get involved at the landing of the plane, then it's not gonna be great too, or it'll be okay. Yeah. And there's I think there's a thing in people who like to make things where we need to see
42:07like, the start is fun. Some people love the middle, some people don't. But you need to, like, see the thing shipped in the world. Yes. And if you're just involved at the start and then you ignore it, like, I need to see the physic the the landed plane. And so That makes sense.
42:25Because otherwise, it's like we had a conversation You almost don't get the dopamine hit of the being done. Like, sometimes we shoot a YouTube video, and months later, it comes out.
42:36Well, for the world, that's fine, but for me, that's not fine.
42:41Like, I need to, like, a tight loop between, like, I had an idea, made a thing, it's in the world doing a job? Oh, look, we made that. And so I think if the dopamine hit is important, then let's make sure that's engineered into your process. Yeah. That's such a good insight.
42:58I really like that. And it sounds like for you too, you've just learned to be unapologetic about this is what I want. Yeah. I'm quite selfish in a In a good way. Well, I don't know if it's in a good way. In a way that works for me. Yeah.
43:16You know, I think about CEO. I I CWO, chief wanting officer. Mhmm. Like, there's things that I want because I want them, and that's okay.
43:25Yeah. Uh, I think, like, the next level version of you is that. Yeah. Clearer about what you want and what you don't. And sometimes you discover it in conversation or by doing it, it's not that, and we play hotter or colder.
43:39Yeah. I like that. So how do you do the balance between these two things? Because you said earlier, you can just be in makeup, but if if you don't do any of this Yeah. Is that what you're saying? If you don't have any of that, you you feel a bit disconnected?
43:56Or or how do you stay visible on the things that matter? Guess is me. Yeah. Okay. How do you stay visible on the things that matter? Spectrum? Uh, one of is you completely ignore it and you hope for the very best. Mhmm. Probably not ideal. Yep. One is you,
44:12Hey, what's happening with that thing? And that's not great too. And you annoy people. Because you've got like an open loop that won't let you go. And so we like, what do you
44:23what do you need to know or want to know? Mhmm. Um, how often? In what format?
44:33This is really embarrassing to admit, but it's true, especially talking to boardroomers. So
44:40we'll we do just under $2,000,000 a month. It's super fantastic. Uh, the business is growing. Our business grows. Every single big business in Bordrem knows their their founder knows their numbers. I don't know my fucking numbers. So I'm gonna say something that's embarrassing and then I'll fix it.
44:56Three times a year ish, Kieran Marie just goes, hey, look at this, and she shows me the online banking. And there's like, there's a lot of money in the account. I'm like, that's amazing.
45:09Cool. And then I just get back to my work. Now that's bad advice. I'm not saying do that. Um, if that was all we had, we'd make a bunch of dumb decisions. Yeah.
45:21This person over here, like She has knows numbers about stuff. Mhmm. This is the conversion rate on that. This is the email rate on that. So we're running a workshop campaign. It'd be really good to know how we're doing. Yeah. Like, is it working? And so they built this little spreadsheet y graph thing, which just goes
45:41number of regos,
45:48date. Mhmm. So this is like let's say the workshop date is here Yep. Always, and it has well, this is
45:57one workshop we did, and this is another workshop we did, and we just, like, compare. Cool. And so we can so I just I don't need to log into the thing, but when we're running a workshop, I just get a screenshot of that every day, text it to me. I'm like, okay, we're behind. Okay. Gotta hustle. I love that. It's so good. Yeah. That's a good driver too because
46:15because we need a game. Yeah. Yes. The problem with just being up here, if it's you're all in the clouds and it's not anchored to the real world, your your creativity doesn't have a job. Mhmm. And so I like getting here's the boot. Here's the reality on the ground, and then I get to respond to something. And you go back up there and make Yeah. Go back up there and make something. Cool.
46:37Yeah. I I really like that. And I think I think part of potentially the burnout piece for me was you mentioned that tension of, like, knocking on doors, being like, where did this thing get to? It creates a bunch of anxiety. Yes. Because you delegated stuff, then you go, did anyone do that? Part of delegated is it's it's
46:57you'll be comfortable letting go when you trust that it comes back in the way that, like, okay, so I'm gonna hand you this job. Delegated
47:07means these things are happening, and one of the criteria is and once a week or once a month or once a whatever the cadence is, I get I know where it is, and I don't have to ask for it. Yeah. Because if you have to ask for it, it's in your head. And even though .
47:27That's so true. Yeah. There's a little ticket in your brain of that's an open loop. And you can only hold so many tickets. Although you could yeah. Women can hold more tickets than guys, I think, is probably true.
47:39That that makes so much sense. Yeah. So it's not like do this job. I think one of the things that we often do is we delegate tasks, and we don't delegate outcomes. Yeah. And if we can delegate an outcome to a team member as well as the here's how we do that, and there's a cycle of, like, and it comes back to me like this. I think that's super useful.
47:57And at some stage, there's gonna be whether it's Naith or it's somebody else, they get those numbers, and then you get the higher, higher level numbers Yeah. Because there's a there's a bunch of, like Oh, he's building spreadsheets that I'm like, oh my gosh. There's so many tabs. Yeah. And I just want the Show me show me the I do wanna see the numbers because I wanna know. Yeah. I wanna see the numbers, but I don't wanna see every number. I wanna see the high level numbers. And if something doesn't make sense, we can double click in. Yes. So we're just talking about
48:23a boardroomers' campaign right now. They're doing some stuff in The States. It's not working like it should. Um, and frankly, they haven't looked at the they've, like, accepted the numbers, and they never thought to Tony, you'd be like, okay. Can we double click on that? Oh, that's a bit weird.
48:38Turns out there's a bunch of it's like, if you can get the high level numbers and be able to go, that's on track, that's off track, this needs work Yeah. And then we can double click down when we need to. Yeah. I think you become the the coach or sounding board to your
48:55yeah. The coach to your team, not the not the driver of your team. Yeah. I really like that. And I think you're right about the because when we first joined Boardroom, this was the conversation we had around make a manager, and we decided, cool. Laura, you need to be making stuff. Nate, you need to be the the manager of the stuff. Yep. Which is great, and that works really well.
49:14But I think I went into, like, being a little bit oblivious and just just kind of being like, well, I'm just gonna make stuff, but I was stressed still about these other things. So that There's a really nice yeah. There's a really nice loop that happens when
49:29you can, like, come down from your cloud throne and find out what are the problems that my creativity is
49:37could be useful for right now. I don't if it's the same for you, but, like, my brain doesn't care what its job is as long as it's got a job. Mhmm. Yes. And and I think if you're creative, you're quite, generally, quite strategic.
49:50And so if there is a problem Yes. It can be frustrating when your team tries to solve it, you're like, if I had have looked at that, I would have said this is the thing. Yeah. Yeah.
50:02But giving the format of that is important so they don't just come to you with every single problem either. Yeah. I I really like that. Yep. I had someone the other day message, You
50:15know, here's the situation. I'm like, okay. Is there a question? Nope. Okay. Great. Oh, I didn't need to know that. Thanks for wasting three minutes of my life. You know what I mean? So I think the secret of being up here is, like, to know when you're meant to be in the clouds and when when it's helpful for you and everybody to be in the dirt. But if you come down here,
50:33this is a great place to visit. Yes. But if you live there, it's miserable for you, and you make it worse for everybody else. A 100% for them. Yeah. Okay. That's that's So what like, that's a a general principle. But if we go, like, what does this look like for you? What's
50:50what's an area where you go, okay, I think I need to change my go from clouds to dirt and back. About what topic and with whom? I think it'll be with with me and
51:02Nath Yeah. And just getting the high level numbers around, like, around sales, around leads, and around member success. Yep.
51:15And probably just each week. Yeah. I reckon that's all I'd need. Yep. Yeah. Yeah. Pre flagged. Like, greens are good. Yep. We can celebrate. Make sure you tell Bob a high five for that. Well done. That way you're connected to team. This one's orange. Okay. If it happens a couple more weeks, let's jump in, but let's not knee jerk. And this one's red. We need to do something about it.
51:36Yeah. I like that. Like, data and a really simple that one's broken. Look here, please. Yeah. Yeah. I like that. And also because some things may if if I think about because of how quickly the business has grown Yeah. There have been things that are orange that you don't realize, oh, they've been orange for, like, three months. So that's a problem. Yeah. Orange for three months is red. Is red. Yeah. Totally. That's a rule. Yeah.
52:00So I think that's a good thing of, okay, if that stays orange for another couple weeks. Yeah. Let's do something about it. We're moving that to red. Or at least look at it and decide if we're gonna do something about it or not. Alright. Yeah. So helpful.
52:12The team thing, I reckon you just decide how do I be most helpful for my team, and I think they probably want your presence more than they need your access to you. Yep. So for us, every used to be every
52:28month. Now it's every thank six week cycle. We do, like, a a team meetup on Zoom, and it's mostly for the hangs. Um, and then I get to hang with the the coaching team in the five minutes before every Zoom that we do, and that's, like, socials and hangs.
52:45I'm not saying that's the right format for you, but I think
52:50you don't need to be you can be as close to the team as you wanna be, and you're foundering and friending, not managering. Yeah. That's good. Like, our team, we've got eight or nine now,
53:04and I talk to Tony, and I talk to Mike when I'm making something. I don't think I talk to I don't think I talk to anyone else,
53:15HOOKlike, Yeah. I do socially, but not because there's a job to be done. And that's a weird that's a weird transition to go from I'm talking to everyone and I'm And I was the like, think the hub and spoke. I was the Every decision went through me.
53:29HOOKYeah. That's not fun. Yeah. Because that, like I scared myself out of client work, and now I'm managing Zoom meetings? No.
53:47HOOKmaximize pound of joy. Yep. We like that. Yeah. We really like that. And an hour of you in your sweet spot is gonna pay for, like, thirty to fifty hours of other people doing the other stuff.
54:02HOOKUm, but it can't just be found at Joy, it's got to grow business. And so I think you and Naith in Laura's up there in the clouds. Hey, come down. We need your take on this. And that's just about, like, what are the cycles that, like, every six weeks, we'll go, what's the workshop for next month? These are the themes for the offers.
54:19HOOKCTAWe've got this event coming up. I'd love to jam on this with you. And even just doing a six week cycle within our team as opposed to just with our clients. Yeah. It's just Very helpful. So helpful. Yeah. Yeah. You can do it the week before. You can do it the week after. So just like like . You know, the cycles wanna, like, line up. That's what we want.
54:42CTASo how are you gonna end this video? You're welcome. Probably. Like friends in a share house.
55:04CTAThanks for watching. Stay for more inappropriate jokes. Dude, let's just call it there. That's done. I don't know how to start videos or how to end them. Let's call this done. Follow for more.
55:17CTAYou should now have to sus Subscribe for more. Subscribe for more. Alright. So I may have ended that video prematurely. Let's do this properly. Uh, we just had a kind of meandering, I mean, fun for me, hopefully So helpful. Hopefully helpful conversation,
55:35CTAand there's some bits there you could steal. If you want, like, a step by step how do I actually get to a million dollars a year or more so I can have these meandering conversations, there's a video called the million dollar plan, which will show you, like, step by step how to get to a million bucks a year quickly. Link's in the description below. I think it'd be super helpful. Thanks for watching. Bye.
— full transcript
§ 05 · For Joe
Steal the strategy-session format.
Taki Moore playbook
The whole video is one coaching call you happened to film — and it works because Taki front-loads three numbered problems before they ever start solving anything.
- Open cold by stating the receipt + the new problem + the three numbered things you'll solve. Taki does it in 90 seconds. Joe could shoot a 'Killing Excuses Strategy Session' with the exact same opener.
- Two cameras, one table, zero b-roll, no captions. Production cost is near-zero. If you trust the conversation, the format trusts itself.
- Steal 'Bricks and Windows' as a writing prompt for every Joe video, email, and tweet — name the common industry advice, then throw the brick. This is just 'common enemy' positioning with a great metaphor.
- Steal 'The product is the marketing' as a permission slip to stop creating net-new content. Joe's MCN client wins ARE the YouTube videos ARE the carousels ARE the newsletter. One source, four formats.
- Steal 'Start / Middle / Landing' as Joe's delegation rule with JACE/REESE and any contractor. Joe sets taste at the start, stays out of the middle, reviews at the landing — gets the dopamine, keeps the brand intact.
- Steal 'Orange for three months is red' as a literal Slack/dashboard rule on MCN metrics. Operational gold disguised as a throwaway line.
- Watch the ending — Taki fumbles the outro, owns it on camera, then re-records cleanly. That's a permission-slip for every creator who thinks they need a perfect close. Keep both takes.
- Steal the closing CTA pattern: don't pitch the membership, pitch the next free video ('Million Dollar Plan') that warms cold viewers toward the membership.
§ 05 · For You
What this could mean for your business.
If you're a coach or creator scaling past $300K/mo
The two biggest unlocks aren't more hustle — they're stealing your own client material for marketing, and deciding what you'll only do at the start and the landing.
- Pick one content format you actually love making (for Laura it's carousels) and let everything else be a remix of it. Don't try to be great at four formats.
- Whatever you just taught your highest-tier clients that they raved about — that IS your next public workshop, YouTube video, and email series. Stop generating net-new ideas.
- Reuse your best evergreen workshop (FunnelFix-style) live every three months. Don't rename it, don't reinvent it. New audience every time. Long-time fans get a refresher.
- Decide which two parts of any project you must touch personally: the start (vision and taste) and the landing (review and ship). Stay completely out of the messy middle — even if you could 'just help'.
- Set up a weekly green/orange/red snapshot on three metrics that actually matter (for Laura: sales, leads, member success). Don't go into the dashboards yourself. Get it texted to you.
- Adopt the rule: orange for three months is red. Drift kills businesses more than crises do.
- Delegate outcomes (with a reporting cadence), not tasks. If you find yourself asking 'where did that get to?', the loop wasn't designed right — fix the design, not the messenger.
- Use the 'bricks and windows' prompt the next time you write copy — name the bad common advice your market is drowning in, then offer your better way.
