WEBVTT

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How much money have you made with podcasting?

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Uh, millions,

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man. Over 10,000,000 for sure. I think the biggest thing I feel like people feel

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is it's oversaturated

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or it's kinda late to start. Oh, it's so early. Every single media platform

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was said to be oversaturated.

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Every single one of them. Most of the money for advertising, it was going to radio. Podcasting has taken a lot of that away. It's now a billion dollar industry. Do y'all not see what's happening here? Like, if we start now,

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by the time I'm at a thousand episodes, you'll be at 500 episodes. There's gonna be somebody that's about to start that says, oh, I missed it. Let's just start now. Start building trust and then everywhere you go, people are gonna say, oh, love that episode. I am a way better communicator.

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500

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something episodes later, you become a much better communicator and I'm telling you, it's the communicators

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of the world who make the most money. If someone was looking to start their podcast,

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how would you encourage them to start? Listen. Okay. Let me tell y'all how we go about this.

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David, welcome back to the department. Good to be here.

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Shout out to the live audience. Clap it up, live audience.

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Just

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so people I love you, dude. I love this, bro.

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So people care to listen to this conversation,

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how much money have you made with podcasting?

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Millions,

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man. Yeah.

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Over 8 figures. Well, not over 8 figures. Not over 8 figures. Over 8 figures would be 9.

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Over 10,000,000 for sure. Over $10,000,000 podcasting

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Yeah. Over the course of how long?

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Six years. About six years.

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So if

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that does not get your attention,

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there's probably another conversation about how to make a $100,000,000 of the podcast. I don't know who would have it. Yeah. But could could you back up because like I think the biggest thing I feel like people feel

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is it's oversaturated

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or it's kinda late to start. Oh, it's so early.

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But if you don't know the story of different media

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platforms,

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every single media platform

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was said to be oversaturated.

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Every

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single one of them. So people are going from,

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like,

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the news. They're reading the newspapers. That's where they get their information.

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And then the radio starts to emerge.

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And people's like, why would someone wanna listen to the news when they can read it?

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And they said that the radio is gonna make people dumb because it's gonna lower the literacy rate because nobody's gonna read anymore.

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There was, like, 25 stations total.

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And they said,

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wow. Radio is oversaturated.

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Wow. Read about it. Crazy. So then we're in the era of radio,

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and then TV emerges.

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And there was actually people that were fighting against TV, people that were because they were shooting, like, movies at this time. They said that TV was going to be the dumbing down of America. They might have been right.

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But

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there weren't there was, like, thirty, forty stations, and they said it was oversaturated so much so that, um, FDR created

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a

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system where

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because there were too many TV stations popping up, they had to suppress it and give licenses out, and they determine who gets the license. Mhmm. Because they said the TV was oversaturated with 40 stations.

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They said all of the money that's going into the TV station now will be too disseminated and nobody will make money. They actually thought TV was a fad. They thought it would come and go. They said it'd be they'll be it'll be out of here soon because who would wanna watch TV?

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They said, why would you wanna watch TV where you could listen to your news?

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They said it was oversaturated.

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They

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said,

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get this,

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said the Internet

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was oversaturated

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with too many websites.

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Every every single thing and but here's here's the key. The people that

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that when they said radio was oversaturated and they started they they, like, leaned into radio became the voices of the generation.

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The people who leaned into TV, movie stars, didn't even wanna do TV because they thought it was a lesser form of entertainment.

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So they was like, yo. We're not doing TV. But the people who, like, really jumped in and leaned into TV

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became the voices of the generation, became multimillionaires,

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became stars.

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Every single platform and and just mark my words, it's happening again.

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There are people who say, oh, blogging

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is too oversaturated.

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The people leaned into blogs,

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they became multimillionaires

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because now

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I I can go on the Internet and I can post what I want and it democratized

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the

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the, like, the dissemination of information. So now I can put my own stuff up. It's happening now.

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Most of the money for advertising,

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like, 90% of money that's in advertising was going to radio.

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Podcasting has taken a lot of that away. It's now a billion dollar industry.

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But before it hit the billion dollar, they said it was what?

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Oversaturated.

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It

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keeps growing. Do y'all not see what's happening here? Yeah. But

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how if you were gonna drop a album

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fifteen years ago,

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how would you do it? Like, if you were a celebrity, how would you drop your album? What would you do for promotion?

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I would drop a single, like, two months out. Let that hit the radio. You gotta do the radio run. Yeah.

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They're not even going to the radio at all anymore.

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Dang.

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Think like, think, like, think about that.

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Think about the last time you heard a radio interview with Drake

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or Jay Z. If it's not the the the breakfast club, which, by the way,

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is a podcast. Hey, yo.

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They're go to breakfast club, and then they're going to Jay Z

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just did a GQ interview. What did it look like, though?

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It wasn't a radio interview. It wasn't a television talk show.

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If we can't see what's happening based on

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every celebrity,

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billionaires are starting podcast.

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I have one that people are gonna judge me with. Come on. Hannah Montana twentieth anniversary.

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Bruh. It was a podcast. Come on. It's crazy. Yeah.

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What are doing here? This is the new normal.

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It's not even it's not it it hasn't started yet. Yeah. So I wrote down

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the opportunity

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is in the oversaturation.

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Mhmm. Every time. I

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think that's just encouraging,

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but you could still feel lost in the sea of things. So just very quickly, could you break down if someone was looking to start their podcast?

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How would you encourage them to start? You got people with videos. You got people with audios.

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We got AI that could just do it. For sure. I I would reframe it not

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start your podcast, but I would say, let's start talking to our audience

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in a way that they wanna be talked to.

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So

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if you're gonna go deep with an audience,

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you're not gonna start talking to them through thirty second Instagram clips or TikTok dances

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or threads.

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I mean, you can write threads. I like threads. It's cool because it reaches a whole another audience. But even if you go viral on threads, it doesn't grow your following.

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If you go viral today

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Mhmm. They don't even hit the subscribe button anymore. It doesn't really change your following like that.

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It's definitely not gonna make you any money. So I say, let's think about our audience and let's put a

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a message a messaging mix together.

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You need some long form con content so that your audience can grow with you and go deeper with you. You gotta take some of that and give them short form. You gotta show up with short form clips as well. You gotta show up on threads writing the things that you think they're gonna enjoy and then have an offer for them.

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That's how I'd start. Good.

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So

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if you have an offer for them

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it's funny because I know all these answers. I'm just trying to play the guy that like and I'm like, where do I when do I because I sponsored my own podcast podcast when I started my podcast, and it's how it made it a 6 figure podcast within

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less than a year's time. Well, this doesn't have to be an interview. We could just

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educate because some of us don't know. Yeah. Anybody have a a podcast right now?

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Anyone frustrated with your podcast at the moment? Dude, I'm frustrated.

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No. You're not. No. I am. You're killing. I mean, probably for sure. The the algorithm's wacko. For sure. But But here's here's how I like, for most

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part,

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people start their podcast based off of a good idea, and you run it because it's a good idea. You come up with a cool name of the show,

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and you decide whether you're gonna interview people or just do a cohost or whatever. And then you're running it and then running it. And then 15 episodes in or 10 episodes in, you try to ask yourself the question, how is this thing gonna make some money?

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That's how you start it. I don't even know you, and I know you.

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I

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say we start with the product or service first. It's good. What is the offering?

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What are we selling? Let's just not be afraid of the sale.

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What are we selling?

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And then we wrap a podcast around that as a marketing arm for the thing that we're gonna sell. If we're gonna sell candles, okay. I got this great idea to sell candles. What is the audience of people that buy candles? Good. Oh, maybe I'll talk about, um,

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self love.

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Self love podcast. It's gonna be dope, and I'm going to be talking about this message for the people who are gonna buy these candles.

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That's how I start. That's great. I what I've seen people tend to do, especially entrepreneurs,

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is because they're so close to their product or their offer, they make the podcast their offer.

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So I met in

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a mastermind.

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This person has a VA staffing agency.

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So then she was like, I'm just, like, not really breaking through. I was like, what's your podcast about? She said,

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it's about VAs

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and how to run VAs. Well, you

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literally have a podcast

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about the answer or your offer. Why don't you make your podcast about scaling your business? And then it opens up the conversation,

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and

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everyone who's scaling a business may consider having a VA,

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but having the direct, it'd be the thing where I'm I'm not gonna have a candles podcast. I'm gonna have a self love podcast or a home, you know, interior design podcast or,

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you know, a tchotchke podcast. Who knows what, you know, what a tchotchke is? Tchotchke is like those things you put on shelves that make it look cool. Things you would put in the back of a podcast setup. Yeah. On a shelf. But I think that's really good. It's creating broad appeal. So what else does your audience,

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even though that's what you sell, what else would your audience be into? We have restaurant owners here.

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So

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what what's what what kind of restaurant after this? Uh, I don't know. I actually brought burritos. You brought burritos? Oh, dude. Let's go. Dude, you're the man. So it's a Mexican restaurant? No. No. No. So it's actually a hibachi restaurant, but we do also a hibachi burrito. Oh, no way. Hibachi burritos. Full plates. You put it into that. So it's I like that. It is good stuff. I like that. But you

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probably crush it with short form because that's, like, what the local business would do.

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Do you see the opportunity of potentially having a podcast? So I actually do have Well, dude, I mean, I I didn't mean to go straight into q and a or kind of vibe like this. Here.

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Can you help me run this? Hey, department fam. Pausing the podcast to talk about this life changing sponsorship.

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It's me. I'm sponsoring the podcast and the sponsor of this podcast is the content to cast challenge which is a five day live

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coaching experience

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I put on for creators, entrepreneurs, coaches, consultants,

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and service providers. If you feel like you're stuck in business or maybe there's more to business and to revenue, I'm telling you that you don't have an offer problem, you don't have an industry problem, and you probably don't even have a sales problem. What you have is an awareness problem. And this is why I have the content to cash challenge because I believe transformation happens on a two way street. And how do you know if you're the right person for the content to cast challenge or you're in the right season?

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You're listening to this podcast.

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This is for you. This is your moment. So to take the challenge or jump on the wait list, scan the QR code on the screen or check out the link down in description below. Let's get back into the conversation.

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But, hey, we got a live podcast. Why not? I call this bulletproofing the content.

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Yeah.

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So I do have a podcast.

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It's called Rich All Food.

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And, basically, we interview restaurant owners and other people in the space. But I've been doing so about a year ago, we were doing it in studio,

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full camera setups and everything like that. But it was difficult to get the restaurant owners to the studio. So I said, you know what? Let's do it at the restaurant,

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either their restaurant or mine. And so now, you know, we completely took out the studio part. I do still pay for a videographer.

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And then we just bring people there, and, basically, it's a live audience as well. And so I've done two of those so far. We're doing the third one next That's really good. Yeah. Absolutely. Dude, clap it up. I mean, I the reason why I bring this up is because I think people will disqualify themselves because maybe their product is too niche.

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You know, we have people in real estate.

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But you're saying, just really think about the what what else the audience would like to to learn or talk about. Yeah. Just be clear on the audience of people. I mean, everybody has a product. It is not that

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it's not that the podcast has to be directly related to the product. It just has to be directly related to the audience of people who buy that type of product. Mhmm. So it can be another,

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uh, let's just say

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we're, um,

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I don't know.

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Our goal I have a restaurant in

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New Jersey,

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and my goal is to drive traffic to the restaurant.

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Well,

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if I'm I don't know.

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I don't know if I'm if I'm doing, um, southern food or southern cuisine or something like that. Maybe I have a podcast where I'm interviewing grandmothers about cool stories

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in my city, in my town. Like, these people won't get the highlights.

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Who's interviewing someone's grandmother? But guess what? They got some cool stories over the last seventy years, eighty they got they got stories,

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real stories that like, I I wanna know what it was like to cook back in the day.

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Or what was family like back in the day? We got a whole podcast about family. And when you come into the restaurant, we have a family feel. So I'm not saying we need to start a podcast because it's a good idea.

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Whatever the

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service is, Let's build out an audience of people who care about traditional family values. And in my city, people will come.

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So come see it. I love it. It's like an indirect approach, and that builds community.

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That's even creating more impact outside of the local situation because those stories will resonate, you know, How

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have you not gotten bored

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or

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burnt out

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from being a podcaster for so long?

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I am

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bored

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and burnt out.

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I am bored and burnt out as a as a dad. My kids don't listen to me. They got no home training. I'm like, bro, what's up? They just they do what they want, bro. It's like my son just take his pants off. He's three years old. Lives in public, bro. Like, just keep your pants on, bro.

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Life. It's

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life. It's like nobody asked the person who's worked their job for fifteen years, how do you not get bored at the job? It's like, yo, that's my job. That's what I do. And I get an opportunity

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to have unique conversations every single day. It like really gives me something to look forward to. You know I mean? So it's not I we all get bored or burnt out with whatever whatever we're doing. I got bored with podcasting so I started this series called the Hot Seat where I just cook an entrepreneur for like forty five minutes that doesn't know what they're doing. That's fun to me. And then I just talked to my friend.

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He's been on my pod maybe like two or three times and every single time he comes on, there's like 60,000 views. And I was like, hey, let's because he he talks financial literacy. He's really good with credit cards and stuff like that. I said, man, wanna start talking about that stuff specifically.

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So I said, let's just start a fry every Friday show. He's like, alright. Cool. So I get to talk about money with somebody that I like every single Friday and it makes me money.

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So good. It starts on the first. I'm excited about that. So you can you can mix up your content. It's not like Yeah. I have to sit in a chair. I just dropped another vlog. My vlogs don't get, like, the greatest views.

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But in the comments, there was, like, five people. Today when we dropped it, like, yo, we need more vlogs. We were I was like, I like, I'm gonna drop it. Mhmm. I'm having fun, man. Yeah. No. I love that. You you give yourself the permission for it to not look a certain way. Yes. And,

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you know,

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even just knowing that things could be seasonal.

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Yep. But I'm my mind always goes to the benefits

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and

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the benefits

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of

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that friend of yours who knows credit and money and investing,

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they're getting blessed by that opportunity.

00:17:41.055 --> 00:17:47.855
That that could be an offer if if maybe you had the means to create content and you wanted to platform somebody for a season.

00:17:49.295 --> 00:17:54.175
Doesn't I mean or it could be relational, and then now your friendship goes to the next level. That's like

00:17:54.575 --> 00:17:55.215
priceless.

00:17:55.460 --> 00:17:58.340
Yeah. My wife listens to a podcast

00:17:58.580 --> 00:18:00.500
where it's seasonal.

00:18:01.460 --> 00:18:03.860
Like, how long will it go? The Candace Cameron one.

00:18:04.020 --> 00:18:05.060
It's

00:18:05.060 --> 00:18:07.460
like, yeah, eight, twelve weeks with the same guest,

00:18:08.145 --> 00:18:15.665
and then and then a break happens and then they move on. You know? Have you ever taken a break from podcasting and then came back with like

00:18:16.065 --> 00:18:22.625
a vengeance? In the beginning. In the beginning. Because I wasn't podcasting. I didn't know what podcasting was. I was just interviewing

00:18:22.625 --> 00:18:22.865
people.

00:18:24.340 --> 00:18:27.700
Yeah. So my I'd started my podcast because

00:18:27.940 --> 00:18:29.380
I was doing a conference

00:18:29.780 --> 00:18:34.980
and the tickets weren't selling. So I was like, I'm gonna interview some of the speakers and hopefully

00:18:35.140 --> 00:18:39.300
the people like the person that I'm interviewing and they'll buy tickets. So you see them earlier episodes.

00:18:39.835 --> 00:18:57.980
I like, my first eight episodes, it starts out with, hey. I don't have a name for this yet, but we're gonna have a really good conversation. They're like and they start throwing around names and stuff. I'm like, this and then we get into a conversation, and people like it. And at the end, you'll say, alright. If you like this conversation, Omar's gonna be at the summit, uh, July.

00:18:57.980 --> 00:19:01.260
Make sure you get your tickets to late. So I wasn't podcasting

00:19:01.260 --> 00:19:06.060
because I didn't know what podcast was. It seemed like a good idea to market my business.

00:19:06.380 --> 00:19:07.020
That was it.

00:19:10.775 --> 00:19:16.295
It's been it's been a really cool journey. And I wanna not talk about the, like, the external benefits

00:19:16.455 --> 00:19:20.535
of podcasting. Even if you don't get a view or a dollar from it,

00:19:21.575 --> 00:19:24.215
there's a couple really important reasons why we need to do this.

00:19:25.040 --> 00:19:27.520
I am a way better communicator

00:19:27.760 --> 00:19:28.960
Hey. 500

00:19:28.960 --> 00:19:30.800
something episodes later.

00:19:31.360 --> 00:19:35.920
And some of you need to start a podcast just so you have something to say and go deeper

00:19:36.525 --> 00:19:42.045
conversation every single week because you don't talk about the thing until you talk about it, or somebody brings it up till you have a conversation.

00:19:42.205 --> 00:19:44.845
Right? And you like it. You enjoy it. But when you're forced

00:19:45.085 --> 00:19:52.940
to come up with something every single day or you get a chance to talk to somebody with a different experience about your topic, you become a much better communicator.

00:19:52.940 --> 00:19:55.660
And I'm telling you, it's the communicators

00:19:55.660 --> 00:20:05.820
of the world who make the most money. You might start a podcast to improve your ability to communicate and get a raise at your job because you're more effective with conversations and navigating conversations

00:20:05.835 --> 00:20:10.955
and problem solving. So And I feel comfortable. I I can't wait for Omar to say something I disagree with.

00:20:11.595 --> 00:20:14.635
I'm comfortable disagreeing with him. It's

00:20:14.635 --> 00:20:18.155
no harm, no foul. I used to in the beginning. I'm like, oh, I don't wanna agree with that.

00:20:19.320 --> 00:20:24.040
Man, that was a really good answer and did not ask the questions. And then navigating a conversation,

00:20:24.280 --> 00:20:27.800
the ability to communicate. If we don't develop nothing else,

00:20:28.120 --> 00:20:30.760
I think that will pay you more than anything else. So

00:20:31.480 --> 00:20:33.315
good. That's fire.

00:20:33.955 --> 00:20:45.795
I don't even know what else you answer your question. What was your question? I don't know if I had one. I think we just went on a yap trail. We're here. But We're here to help. It it's just so good because I want people to feel empowered to to do it and do it their way.

00:20:47.030 --> 00:20:50.230
You know? I I'm grateful I had you as a reference.

00:20:50.710 --> 00:20:54.470
I I filmed a few podcasts as a form of an upload on

00:20:54.950 --> 00:21:00.790
Think Media when I was creating content for them, and I realized that was just a content format. That was just a way to show up.

00:21:01.110 --> 00:21:01.990
But the

00:21:03.245 --> 00:21:06.205
someone who's in business, I I found the

00:21:06.525 --> 00:21:07.725
the most

00:21:08.125 --> 00:21:09.725
power I'd rather have

00:21:09.965 --> 00:21:12.925
less people listen or watch a podcast

00:21:13.085 --> 00:21:16.380
than more people consume a very high produced

00:21:16.860 --> 00:21:19.180
piece of video because the connection

00:21:19.260 --> 00:21:20.780
won't be there. And

00:21:21.980 --> 00:21:25.260
my for the lack of better terminology, my celebrity

00:21:25.420 --> 00:21:27.180
has grown like crazy

00:21:27.420 --> 00:21:34.445
when I didn't think leaving a platform of over 3,000,000 subscribers to then starting almost from scratch

00:21:34.925 --> 00:21:36.125
and having

00:21:36.125 --> 00:21:37.805
a 150,000

00:21:37.805 --> 00:21:44.205
subs and a couple thousand streams a week. Like, the depth and like, people feel like they know me. Mhmm.

00:21:45.600 --> 00:21:48.800
In a world where we're in we're living in a trust recession,

00:21:49.120 --> 00:21:51.520
I'm so happy that in that time,

00:21:51.760 --> 00:21:55.520
I was going I was zagging while everybody was zigging. Yeah. Was that the same?

00:21:56.000 --> 00:22:08.985
And and I would say it's that's still the case. It most people get awkward talking for twenty, thirty, forty minutes. Yeah. But breaking through that awkward and being okay with it, I mean, we're we're talking with the AI revolution

00:22:09.065 --> 00:22:11.305
comes the anti AI revolution,

00:22:11.785 --> 00:22:15.320
which is why there's literally people in the room right now is because

00:22:16.120 --> 00:22:24.680
AI can't do this. And then I'm seeing heads nod, and I'm there's a guy who owns a restaurant, somebody in real estate, someone who's a PR, uh, agent. So

00:22:25.365 --> 00:22:32.485
I say all that to say it's just one of the most powerful ways to create a connection internally, externally, eternally. Come on, somebody. And,

00:22:33.445 --> 00:23:11.120
uh, yeah. So Is there anybody here that's been wanting to start a podcast, but you just haven't for I love that. Whatever reason? You've overthinking it. Anybody Can we can we hand the mic right over here? Do you feel is it cool if we put you on the spot, my guy? The number one question I usually get asked by people like you is, Omar, how the heck does your videos look and sound so dang crispy? Well, reality is it's the equipment I use, and you'd be surprised how inexpensive it could actually be. So I've compiled all my gear, and I've updated the list, and I wanna give it to you. So if you're listening or watching this, just hit the description box below, and I'll send you my gear guide for every budget. Now let's get back into the conversation.

00:23:11.360 --> 00:23:13.760
Go ahead. Introduce yourself. Uh, what do you do? And then

00:23:14.560 --> 00:23:18.800
Hello, everyone. My name is Justin Solis. So I'm actually vice president for my company,

00:23:19.040 --> 00:23:34.285
and so we run, uh, the largest senior community of expos here in Las Vegas, and so we got about 32 shows upcoming. And, of course, that doesn't, uh, involve our corporate events and our remixers we got going on. But, yes, that was the issue with us because

00:23:35.590 --> 00:23:38.790
while we did have plans for a podcast,

00:23:39.430 --> 00:23:41.910
uh, we have the product already. But

00:23:42.230 --> 00:23:43.270
as far as,

00:23:43.590 --> 00:23:45.430
you know, having to really

00:23:45.830 --> 00:23:47.350
find the individuals,

00:23:47.430 --> 00:23:52.605
uh, we do have a list, but it feels if we're still not there, where we're

00:23:52.845 --> 00:23:55.965
able to bring them to a room and possibly

00:23:55.965 --> 00:24:03.805
sit down and discuss further in detail with them. So it's we're kinda on the edge of it. Do you say that? Why do why do you say you're not there?

00:24:04.770 --> 00:24:07.410
Or why do you say you told me to your clients?

00:24:07.970 --> 00:24:10.770
Our partners and and potential

00:24:10.930 --> 00:24:12.450
investors or clients.

00:24:12.770 --> 00:24:15.730
Believe it or not, they wanna be interviewed more than you know.

00:24:16.850 --> 00:24:21.095
Trust me. They see what's going on in this podcasting space, and they're, like,

00:24:21.655 --> 00:24:25.895
being interviewed as they're listening to podcasts. They're answering in their car.

00:24:26.375 --> 00:24:39.530
I don't agree with that because da da da da da. And they take that conversation to their friends. I was listening to podcasts. I can't believe they said that. It's you. They just start, bro. It's strong. I I wanted to bring it up to my CEO because he's the one who's who's thought of it. So

00:24:39.930 --> 00:24:53.815
possibly providing or or, you know, so they have me sitting in there in our office discussing with, you know, uh, said person. You would do the interviews? Yeah. But it's first of we have a product already established, right, which is the expos. If it's not the expos,

00:24:53.895 --> 00:24:56.935
it's, uh, working with international partners

00:24:57.095 --> 00:25:01.735
and conventions like CES and SEMA and so on. Let me ask you. I'm sorry. Are you comfortable doing interviews?

00:25:02.295 --> 00:25:13.710
Yeah. You think you'll be pretty you'll think you'll be pretty good? Yeah. I think I can do pretty good because I've done PR for micro influencers as well, but it's three to five minute interviews.

00:25:13.710 --> 00:25:15.310
It's not a prolonged,

00:25:15.310 --> 00:25:18.145
right, uh, thirty to an hour podcast.

00:25:18.145 --> 00:25:20.945
What's the biggest issue do you think? It's just

00:25:21.185 --> 00:25:24.945
having I think right now, it's having the exact space.

00:25:25.745 --> 00:25:29.345
Um, and and if not the exact space, it's probably

00:25:29.905 --> 00:25:30.305
the,

00:25:32.200 --> 00:25:33.720
it's the exposure

00:25:33.800 --> 00:25:35.160
we still haven't reached.

00:25:35.640 --> 00:25:54.425
Well, you don't have the podcast to get exposure, so of course, not gonna reach it through the podcast. Which I was thinking. Maybe I can it could be in each and every show. Right? It's not so hard to set up two chairs and a camera behind us while we've got the whole venue going around, you know, in in the background. So it's something a You space to do it?

00:25:55.305 --> 00:25:56.585
We do have venues.

00:25:56.985 --> 00:26:16.555
So you're lying to me. And he just tell me I don't have space. He's just having a hard time getting people on. It's it's having a yeah. But he hasn't tried Well to get the people on. If you haven't tried, then try. Number two He'd be lying, bro. I have another option. He said he didn't have the space, and he has a hard time getting people on, but he hasn't tried to get the people on. Well, it's it's it's more,

00:26:17.035 --> 00:26:18.315
you know, being so,

00:26:18.875 --> 00:26:20.715
um, you said absent,

00:26:21.195 --> 00:26:23.995
uh, rather than rather than an opened

00:26:23.995 --> 00:26:31.830
venue, like, where we have casinos and, you know, where where we have our shows at. Right? Yeah. Go It's more of a studio. I guess I'm I'm more,

00:26:32.550 --> 00:26:33.590
you know, just

00:26:33.910 --> 00:26:40.070
looking forward or having the perfect setup, right, which when I shouldn't at the start. Yeah. I mean, don't even

00:26:40.790 --> 00:26:43.990
yeah. Don't worry about that. I I literally, on purpose,

00:26:44.070 --> 00:26:47.935
shot a couple podcasts when I was in vacation with iPhones

00:26:48.175 --> 00:26:52.975
on purpose. I wanted to prove a point. This was literally six months ago. It wasn't that long ago.

00:26:53.295 --> 00:26:53.855
And

00:26:54.655 --> 00:26:57.135
no one noticed. Someone actually commented,

00:26:57.215 --> 00:26:57.535
bro,

00:26:58.050 --> 00:27:01.970
what settings on your Sony's are the are this? It was an iPhone.

00:27:02.210 --> 00:27:02.770
So

00:27:03.410 --> 00:27:08.290
minimal setup. I even think sometimes people feel like it has to be in person. Although,

00:27:08.450 --> 00:27:11.730
there's something about the human connection that can't be replicated.

00:27:12.465 --> 00:27:13.185
However,

00:27:13.265 --> 00:27:14.865
if it's about just

00:27:15.425 --> 00:27:16.225
serving

00:27:16.225 --> 00:27:19.585
your objective in your business, building relationships,

00:27:20.225 --> 00:27:24.865
creating deeper connections with clients or or future clients, virtual podcasts

00:27:25.250 --> 00:27:29.810
are great too. My friends at the five zero five Podcast,

00:27:29.810 --> 00:27:31.570
they've been doing it for a couple years.

00:27:31.890 --> 00:27:39.810
Their most viewed podcast is a virtual podcast. And they got they they have a $20,000 podcast setup that they take everywhere they have in LA,

00:27:40.130 --> 00:27:45.065
and their most viewed podcast is virtual. So I I I always want to

00:27:45.385 --> 00:27:52.185
and I'm sure you feel that too. It's just like, what's the thing in the way? And a lot of the times, I've learned this in sales,

00:27:52.425 --> 00:27:56.440
that whatever is your excuse excuse or objection, it's really your reason.

00:27:56.680 --> 00:27:59.640
Mhmm. So if you don't have a place to film,

00:28:00.360 --> 00:28:02.200
all the more you should go virtual.

00:28:02.680 --> 00:28:04.760
If you don't know who to talk to,

00:28:05.640 --> 00:28:10.915
all the more you should just do it yourself. Yeah. Until somebody, you know, comes up. So

00:28:11.715 --> 00:28:13.075
but dude, I mean,

00:28:13.475 --> 00:28:16.515
do it. You're you you said you're the vice president?

00:28:16.995 --> 00:28:17.635
Yeah.

00:28:18.115 --> 00:28:25.450
I mean, anyone who's a vice president in any company is cool, but then you're even more you get more aura points for being the guy in the company

00:28:25.610 --> 00:28:28.730
whose face is out there distributing

00:28:29.130 --> 00:28:32.730
what you guys all do, which I believe if businesses are successful,

00:28:32.890 --> 00:28:36.730
businesses do pretty cool things. Like but we just think it's boring

00:28:37.205 --> 00:28:39.685
because we're the closest thing to the solution.

00:28:40.085 --> 00:28:46.325
But I I'm sure some of the nuance and the things that people get from working with you guys or showing their

00:28:46.805 --> 00:28:49.525
showcasing their stuff on you know, at various expos.

00:28:50.130 --> 00:28:53.490
Do you put on booths and crap? Not crap. And stuff?

00:28:53.810 --> 00:28:59.250
Yeah. So as far as booths, yeah, we do. Yeah. I mean, now we're now we're now we're getting into designing.

00:28:59.250 --> 00:29:07.905
Right. Well well well, that's more towards, let's say, if we wanna bring a international partner to one of these big conventions. Right? That's when we'll use our skills to create,

00:29:08.225 --> 00:29:12.865
uh, these booths for them. No. That's awesome. And that it's it's such an added value.

00:29:13.665 --> 00:29:26.690
Like, I don't know how many I mean, sure there's ton of competitors, but who's doing that? Dude, clap it up for my man. Let's go. Anybody else, you know, wanting to start, but you're just nervous. You don't you don't know if you're gonna be good at it or anybody.

00:29:27.170 --> 00:29:29.250
No one no one struggles with that?

00:29:31.570 --> 00:29:35.065
You? Y'all think you'll be good at it? No. I just

00:29:35.785 --> 00:29:39.705
I I mean, to be honest with you, the reason that I'm here is, uh, because

00:29:40.665 --> 00:29:41.305
I

00:29:41.545 --> 00:29:42.585
I have

00:29:42.745 --> 00:29:46.345
I built a business and I have great clients and I do well,

00:29:46.665 --> 00:29:50.260
but I've never marketed my business. I've never

00:29:51.060 --> 00:29:54.020
posted on Instagram about it. I never

00:29:54.180 --> 00:30:00.980
I'd never put myself out there. And so like that's the that's the main reason that I that I came that I'm here is because

00:30:01.435 --> 00:30:05.995
I'm I got all day, like, I got advice and structure and ideas and

00:30:06.315 --> 00:30:22.070
everything for for my clients, but when it comes to myself, I I have a block. Wow. It's I got a good you live here? Yeah. So you know how your clients come to you when they just don't know what to do and you fix their problems. Right? Yes. You need to just put yourself in the other seat and call Omar.

00:30:22.550 --> 00:30:30.925
One, like, I've if you sat down with him for, like, forty five minutes and said, what do I need? He'll put together the whole game plan for you, the whole structure.

00:30:31.085 --> 00:30:36.685
He'll tell you exactly what gear you need. It might be, you know, working with you for a few weeks. But if you wanna start,

00:30:37.565 --> 00:30:46.570
just reach out to him. He'll help you start. Now I don't know what it's going to cost, but it'll cost you a lot. It'll cost you a lot? It'll it'll be a lot less

00:30:46.970 --> 00:30:55.795
Yes. Than, like, the the time you're gonna spend for the next year trying to, like, get ready and put it all together in your head. Forty five minutes, he'll fix that problem.

00:30:56.035 --> 00:30:57.715
And then if you wanna get set up,

00:30:58.035 --> 00:30:59.955
he could walk you through this whole process.

00:31:00.275 --> 00:31:12.930
It's time to do it, bro. Um, let me encourage you with the fact that you've done what most people aren't willing to do, and that's build a referral based business. That's called brand. Like, you got a great reputation.

00:31:13.330 --> 00:31:20.850
But what's also cool is that you're not gonna be leveraged by trying to make the podcast be monetized

00:31:21.255 --> 00:31:22.855
because desperation

00:31:22.855 --> 00:31:32.055
is a killer of sales. Sure. And people can feel that when you show up in your content. You feel like you're trying to get something out of it. And if you can approach

00:31:32.455 --> 00:31:34.295
content creation or podcasting

00:31:34.455 --> 00:31:41.460
from a place of adding value because there is maybe nothing you need from doing this. It's just out of the goodwill.

00:31:41.620 --> 00:31:43.700
It will it will just multiply

00:31:43.940 --> 00:31:48.340
the stuff you already got going on. You know? There's a reason why these

00:31:50.395 --> 00:31:51.995
net worth billionaires

00:31:51.995 --> 00:31:53.835
are doing YouTube right now.

00:31:55.115 --> 00:31:55.995
Sharron,

00:31:57.195 --> 00:31:59.515
he's the he's the CEO of acquisition.com.

00:31:59.515 --> 00:32:02.955
He's killing it on YouTube long form. He doesn't need to though. Like, he's he's freaking rich.

00:32:04.730 --> 00:32:06.410
You know, Daniel Priestley,

00:32:07.130 --> 00:32:12.090
Sunny Lenarduzzi. There's these CEOs that make really good money, they're showing up online.

00:32:12.250 --> 00:32:14.490
But their content works because

00:32:15.130 --> 00:32:26.915
they're just giving. You know? And I just feel like you're in a perfect position to start because you don't have to do it. And some people who have to do it, like, cool that, like, you've you're choosing that path,

00:32:27.475 --> 00:32:33.955
but there it it's just really hard when you need something out of when you when when the transaction is so surface level,

00:32:34.195 --> 00:32:51.605
it it kills the the humanness of your approach because you're just trying to do it for something. You know? Mhmm. But, dude, if you've been this successful without content, it's just turning on a camera Yeah. And a couple mics. That's so that's so cool, though. But I'm glad that you're here. Dude, clap it up for him. Let's go. Could could

00:32:52.245 --> 00:32:54.325
you give me maybe your

00:32:54.805 --> 00:33:11.150
I know you mentioned with the guests you had. It was like, initially, you were like, let's just talk about the event, and hopefully, the people buy tickets for the event. Have you found a strategic way to insert your business in your podcast and, like, in a in a tasteful way where it doesn't feel salesy or

00:33:11.390 --> 00:33:12.270
repetitive?

00:33:12.350 --> 00:33:14.510
Yeah. I mean, I just talk about it all the time.

00:33:15.150 --> 00:33:17.390
Every episode, I'm gonna mention podcast something

00:33:18.125 --> 00:33:22.765
because somehow the conversation just always leads to podcasting. Yeah. But also,

00:33:23.165 --> 00:33:27.965
I built a a podcast, social proof podcast, because I always talk to,

00:33:28.525 --> 00:33:29.885
like, kinda beginning

00:33:30.340 --> 00:33:31.780
stage entrepreneurs.

00:33:31.940 --> 00:33:34.980
So I've just built an audience of people who need this information.

00:33:35.460 --> 00:33:36.420
And, typically,

00:33:36.900 --> 00:33:42.500
my guest is gonna charge you 30,000, $40,000 for coaching. My joint's a 100

00:33:43.235 --> 00:33:53.795
I got you. And then I put a little ad in the middle. Hey. I know you're enjoying this episode, but if you have been struggling with this, this, and that, I can help you. $100 a month. Click the link below. Let's get back to the episode.

00:33:54.275 --> 00:34:00.100
YouTube gonna put commercials in your at your conversation anyway. So Yeah. I just put my own. So

00:34:01.220 --> 00:34:02.580
this you're talking about the

00:34:03.940 --> 00:34:05.380
what what do you call your community?

00:34:05.700 --> 00:34:11.835
Um, the morning meetup. Yeah. Actually, me and me and my partner Donnie, we're merging communities now because we have the same

00:34:12.235 --> 00:34:15.275
we got a similar audience, um, but we are a collaboration

00:34:15.515 --> 00:34:16.875
we're we're collaborating

00:34:16.875 --> 00:34:20.875
the morning meetup, which is my community and her community, actionable CEO,

00:34:20.955 --> 00:34:22.875
and we're gonna make it one community,

00:34:23.115 --> 00:34:32.080
uh, because we have the podcast together. So it just makes sense to streamline. No. I love that. Yeah. When did you start implementing a paid community as a form of what

00:34:32.400 --> 00:34:45.835
sponsored your podcast? Well, I always had a paid community. Oh, yeah. Okay. When you started it? That's why I got serious about the podcast. Oh, you had the offer of a paid community. Dude, so good. Absolutely. So if you don't have an offer and you're starting or you have a podcast

00:34:46.155 --> 00:34:48.555
Well, have my community. My offer is entrepreneurship.

00:34:48.555 --> 00:34:53.740
That's why I'm not gonna start a relationship podcast. Yeah. That doesn't have any that's not a that's not a direct line.

00:34:53.900 --> 00:34:55.420
But you've heard

00:34:55.820 --> 00:34:58.620
entrepreneurship from me for 500 episodes.

00:34:59.100 --> 00:35:00.140
You trust me.

00:35:00.700 --> 00:35:10.075
You trust me. So I built this foundation of people. So when I have a community, they buy. If I was gonna drop some merch, they buy. Podcast summit, they come. They buy.

00:35:10.715 --> 00:35:14.635
Because we're building trust here. So that's that's why I don't understand

00:35:15.275 --> 00:35:18.395
why someone doesn't wanna start and you think it's oversaturated.

00:35:18.555 --> 00:35:19.435
By the time

00:35:20.040 --> 00:35:21.320
if you start now,

00:35:21.880 --> 00:35:28.040
by the time I'm at a thousand episodes, you'll be at 500 episodes. There's gonna be somebody that's about to start that says, oh, I missed it.

00:35:29.400 --> 00:35:35.235
Let's just start now. Start building trust. Then everywhere you go, people are gonna say, oh, I love that episode.

00:35:35.795 --> 00:35:37.635
I'm a I'm a tell you all this too.

00:35:38.275 --> 00:35:40.755
I was not getting a lot of traction

00:35:41.075 --> 00:35:43.075
on the podcast initially,

00:35:44.275 --> 00:35:49.690
and I did this episode with a with my boy. His name is Wall Street Tremor.

00:35:50.410 --> 00:35:54.410
And I wanna say he was episode 52

00:35:54.410 --> 00:35:56.330
or 54. 54.

00:35:57.770 --> 00:36:07.725
It took me 54 episodes to get a episode that hit. I mean, I never seen this type of traffic on my channel. It was insane. I said, oh my gosh. I got one.

00:36:08.285 --> 00:36:12.205
What happened, though, so that first week, week and a half,

00:36:12.685 --> 00:36:14.445
I'm getting all these views

00:36:14.850 --> 00:36:18.290
from episode 54 or whatever episode it was on Wall Street Trapper.

00:36:19.090 --> 00:36:20.770
But what then happened was

00:36:21.410 --> 00:36:22.930
episode 45

00:36:23.090 --> 00:36:25.170
of the guy you've never heard of

00:36:25.810 --> 00:36:27.330
named Melvin Nunnery.

00:36:27.970 --> 00:36:30.530
That episode started to go crazy.

00:36:31.755 --> 00:36:34.635
That was my first episode to hit 250,000

00:36:34.635 --> 00:36:35.355
views.

00:36:37.435 --> 00:36:40.155
But it took me to getting episode 54

00:36:41.195 --> 00:36:42.555
to bring some traffic

00:36:42.635 --> 00:36:45.115
for people to like episode

00:36:44.400 --> 00:36:45.360
45,

00:36:45.360 --> 00:36:49.360
whichever one that was. And then people started watching the whole back catalog.

00:36:49.360 --> 00:36:50.640
So the question is,

00:36:50.960 --> 00:36:54.400
the episode with Melvin Nunnery, the first one that, like, really went crazy,

00:36:54.960 --> 00:36:56.640
was it good when I recorded it?

00:36:58.715 --> 00:37:00.795
Was it a good episode when I recorded it?

00:37:01.115 --> 00:37:02.715
But I didn't get the views then.

00:37:03.355 --> 00:37:09.835
Wow. But it took me episode 54 to get somebody that people really love to come to the channel, and it trickled back to this episode

00:37:10.235 --> 00:37:20.130
that I thought was pretty good in the moment, but nobody saw it for a while. Now if I would've stopped after that, like, oh my gosh, 45 episodes, nothing's happening, I quit.

00:37:20.690 --> 00:37:24.770
Because it would lead me to believe that nobody likes any of these 45 episodes.

00:37:25.650 --> 00:37:29.090
But then 54 hits, and then people start watching everything else.

00:37:29.795 --> 00:37:33.555
It was incredible. So you don't know what's going to hit.

00:37:34.035 --> 00:37:41.235
We just gotta keep putting out content, keep improving the content, and making sure we're intentionally looking to get better. So good.

00:37:41.715 --> 00:37:46.830
That happened with our episode. I mean, because, like, on we shot it '23.

00:37:46.830 --> 00:37:48.430
I didn't have a name of the podcast.

00:37:48.670 --> 00:37:53.950
I didn't have a voice of the I didn't even know what we were doing. I was just like, I'm just gonna interview you. And then

00:37:54.510 --> 00:37:57.230
dropped it, and it I don't know. Maybe it got 200 views.

00:37:58.185 --> 00:38:00.905
I just recently checked. It has over 30,000 views.

00:38:01.705 --> 00:38:04.425
It's insane. I and I think we underestimate

00:38:04.905 --> 00:38:05.625
the

00:38:06.585 --> 00:38:08.665
shelf life of value.

00:38:09.145 --> 00:38:10.665
Like, the Internet,

00:38:10.745 --> 00:38:11.465
the algorithm,

00:38:11.880 --> 00:38:20.760
even though it's doing its thing right now, it has a way of getting the content. And it's what it wants to do, get the right content to the right person. Mhmm. And so

00:38:21.800 --> 00:38:23.160
I I shot

00:38:23.640 --> 00:38:39.775
I I and this is what I prescribe. Usually, if you wanna start a podcast, like, shoot, like, a handful of shoot four. Like, just commit to a season. I'm gonna get four in the can. And then so when you when you release one, if you do one per week or one every other week, you give yourself some of that margins to get the other ones in the can.

00:38:40.255 --> 00:38:41.375
And it was, like, you,

00:38:42.020 --> 00:38:44.420
a conversation with me and my wife and Art,

00:38:45.860 --> 00:38:47.380
Marcus y Rogier,

00:38:47.460 --> 00:38:54.100
and then a UFC fighter fighter that went to my church. Like, those were like I was just, hey, bro. You're a professional athlete. You know?

00:38:54.855 --> 00:38:58.615
And it was just random shoulder tapping. And then between

00:38:58.855 --> 00:39:01.015
yours and Marcus', I mean, collectively,

00:39:01.175 --> 00:39:18.030
that's over a 100,000 views with both those. He he hit over seventy, eighty thousand views. Wow. And we're talking like backlog. So, I mean, it happened for you. It happened for me, and it can happen for you too. And something you didn't mention is that people quit every day too. So this, like, oversaturated thing is like, well,

00:39:18.430 --> 00:39:22.750
some people are staying in the game, but then you have people quitting every day. Oh, for sure. So, like,

00:39:23.755 --> 00:39:29.115
it's a it's a Think about this. Okay. How many people have been watching listening to the podcast for a while?

00:39:29.515 --> 00:39:30.155
Okay.

00:39:30.555 --> 00:39:31.755
How many people

00:39:32.315 --> 00:39:36.875
can think of a podcast that you used to listen to a lot, you used to listen to as much anymore?

00:39:37.355 --> 00:39:37.675
Okay.

00:39:39.500 --> 00:39:41.580
Celebrity moves and waves.

00:39:43.180 --> 00:39:44.620
Every every year,

00:39:44.780 --> 00:39:46.300
we discover somebody

00:39:46.300 --> 00:39:50.060
that is, like, the biggest thing in the world that no one knew last year.

00:39:51.155 --> 00:39:55.715
Like, there's always emerging talent because there's so much content coming out.

00:39:56.035 --> 00:39:57.555
So I say that to say,

00:39:58.435 --> 00:40:02.755
you could be the one next your life could change next year.

00:40:03.795 --> 00:40:10.380
But we just gotta we have to start at some point. Right? Yeah. We don't we don't know what's going to hit. So

00:40:10.540 --> 00:40:13.100
I I I think if we're focused on

00:40:13.820 --> 00:40:14.780
just

00:40:14.940 --> 00:40:19.580
doing the work and becoming better, our lives will get better, significantly

00:40:20.325 --> 00:40:20.725
better.

00:40:21.365 --> 00:40:24.405
Nobody stays lit forever. Nobody's

00:40:24.405 --> 00:40:25.445
lit forever.

00:40:26.245 --> 00:40:27.605
Martin Luther King

00:40:28.165 --> 00:40:29.925
Junior has a holiday,

00:40:30.405 --> 00:40:31.925
but nobody really

00:40:32.805 --> 00:40:33.605
cares

00:40:33.765 --> 00:40:36.380
on the day about the speeches. Speeches.

00:40:37.260 --> 00:40:38.940
Nobody listens to the speeches.

00:40:39.100 --> 00:40:43.900
He has a holiday and he's got streets named after him and schools

00:40:44.140 --> 00:40:52.295
and we just like, oh, well, meet me on MLK. But we don't think about Martin at the time. You get what I'm saying? Yeah. Yeah. The most powerful people in the world,

00:40:53.095 --> 00:40:55.175
the most significant people in the world,

00:40:55.815 --> 00:40:57.815
nobody cares about at some point.

00:40:58.215 --> 00:41:00.455
Celebrities fall in and out of grace.

00:41:00.695 --> 00:41:08.200
They're can't they're they're mad at Kevlin's stage right now who is the most wholesome person I've ever met in my life. Yeah.

00:41:09.080 --> 00:41:10.440
Said on a podcast

00:41:10.680 --> 00:41:13.480
well, he was on Cam Cam News podcast.

00:41:14.440 --> 00:41:16.040
He asked him about LGBTQ,

00:41:17.595 --> 00:41:19.355
and he said, well,

00:41:19.595 --> 00:41:20.395
essentially,

00:41:20.875 --> 00:41:22.315
I mean, I love everybody.

00:41:24.155 --> 00:41:27.115
You think I'm playing. That's what I'm at. Am I right?

00:41:27.595 --> 00:41:37.660
That's wild. So he said he's seeing how the church can love on someone and bring them to the church. I mean, Avi saw two individuals who weren't loved on in the church, then they chose to lead the church.

00:41:37.900 --> 00:41:46.055
And so he says he's gonna choose to lead with love, but he understands how people don't come to the church because the church can be your judgment of bliss.

00:41:47.095 --> 00:41:49.575
And there are people mad about that. Dang.

00:41:49.895 --> 00:41:52.695
It's terrible at stage. Yeah. It's tough. Cracks

00:41:52.695 --> 00:41:58.630
wholesome jokes all day long. Yeah. And there's people so this is another point. Just

00:41:59.910 --> 00:42:01.510
just prepare yourself

00:42:02.390 --> 00:42:03.590
for celebrity

00:42:04.470 --> 00:42:05.430
because

00:42:05.430 --> 00:42:10.505
there is no one that's successful or popular that goes unattacked.

00:42:12.025 --> 00:42:14.505
Just trust me on this. Okay?

00:42:15.865 --> 00:42:17.305
Who could hate Omar?

00:42:18.985 --> 00:42:21.785
Now I don't know this to be true, but I'm sure

00:42:22.025 --> 00:42:25.440
only because he's so popular, there's someone that's attacked him.

00:42:26.560 --> 00:42:33.920
Yes. In the in the comments, some like, someone's gonna be trying to and if it hasn't really hit in a wave yet, it's coming.

00:42:36.160 --> 00:42:37.120
Who Kate Omar?

00:42:37.885 --> 00:42:49.245
Look at him. Look at me. Nobody wears a shirt like that and hair like that. You cannot hate this man. I got the girl in to talk with Oh my gosh. And he sits like that. Like, I don't even he's a nice guy.

00:42:50.760 --> 00:42:52.840
Wild. I say that to say

00:42:53.080 --> 00:42:56.040
there's always going to be an emerging

00:42:56.040 --> 00:43:00.760
person that people love. They fall out of love with Omar. They fall in love with you. But

00:43:01.080 --> 00:43:03.960
you have to be there. Your voice has to be there.

00:43:04.280 --> 00:43:11.345
And the best way to leverage is you find other people, have them on your show, interview them, you get their audience because they get to discover you.

00:43:12.145 --> 00:43:13.345
But we gotta start.

00:43:13.665 --> 00:43:25.350
We have to we have to start. We can't be afraid to start. I don't care if it's cell phones. Earn Your Leisure started with cell phones at a kitchen table and built a multi million dollar business.

00:43:25.430 --> 00:43:26.390
They're building

00:43:26.630 --> 00:43:29.590
communities in Africa from a podcast. Wow.

00:43:30.615 --> 00:43:32.375
From a small town in New York.

00:43:33.735 --> 00:43:36.375
Troy was a teacher when I met him.

00:43:37.495 --> 00:43:52.310
He was a teacher as the show kept going. And I said, bro, the next school year think it's summertime. I said, school year. How are you gonna man you know you have to quit. Right? He said, no. I think I'm gonna manage it. I'm gonna balance it. He wound up quitting, but one of the biggest shows, he was a teacher.

00:43:54.630 --> 00:43:55.190
Yeah.

00:43:55.510 --> 00:44:05.265
It's crazy. What are we doing? I'm telling you, you have to start now to at least get in the runnings of being that person nobody knew last year that everybody knows this year. It's fire.

00:44:06.625 --> 00:44:08.705
We we talked a little bit about views.

00:44:08.785 --> 00:44:11.665
Mhmm. Can you maybe be

00:44:11.130 --> 00:44:13.930
little more practical tactical just the the

00:44:14.570 --> 00:44:20.970
focus on YouTube hosting your podcast and, you know, people are wanting the production value to be high.

00:44:21.930 --> 00:44:25.130
Like, can can you talk about YouTube versus just audio?

00:44:25.625 --> 00:44:29.625
At the what's the least you should do? I'd

00:44:29.625 --> 00:44:32.985
say you do both because right now we're recording video and audio.

00:44:34.265 --> 00:44:41.690
We just take the video, pair it with the audio, and put it on YouTube, Facebook, long form. And we take the audio and upload it to podcast platforms.

00:44:41.690 --> 00:44:42.250
Right?

00:44:42.570 --> 00:44:45.290
Nobody's confused about that part. Right? Okay.

00:44:45.450 --> 00:44:46.090
I

00:44:46.890 --> 00:44:58.745
think they got it. Okay. And then what about, like, packaging on YouTube to, like, break through the algorithm? Watch the department. Okay? Because he's the GOAT. Yeah. Okay. I listen. Okay. Let me tell y'all how we go about this.

00:44:59.385 --> 00:45:00.905
I go to Chad GPT,

00:45:01.305 --> 00:45:02.425
and I say, Chad,

00:45:02.825 --> 00:45:06.025
want you to act as an SEO YouTube guru

00:45:06.025 --> 00:45:06.745
expert.

00:45:06.985 --> 00:45:11.850
This is and I'll upload the transcript. So you could take the transcript the audio.

00:45:11.930 --> 00:45:16.890
I don't know how we do it, but my guy, he does it. He'll extract the extract the transcript

00:45:16.970 --> 00:45:19.050
and we'll put it into ChatGPT,

00:45:19.050 --> 00:45:23.610
and I'll say, chat, look at this episode. I want you to give me a thumbnail

00:45:24.075 --> 00:45:25.835
title, thumbnail option,

00:45:26.075 --> 00:45:27.035
and a title,

00:45:27.435 --> 00:45:36.075
and it starts packaging the stuff. If I don't like it, I ask them for some more. So then I'm like, Chad, are you sure? And they'll be like, you know what? You're right. I'm not sure. It won't start

00:45:36.075 --> 00:45:39.115
after it. But that's how we start packaging it. And

00:45:40.110 --> 00:45:40.910
I just

00:45:41.310 --> 00:45:48.830
I just put I I put it up. It's good. Yeah. No. I mean, any other AI things you've been using? Oh. Oh. Yes.

00:45:49.550 --> 00:45:51.790
So well, chat really runs my life.

00:45:52.110 --> 00:45:53.870
But I've I've been doing these episodes y'all.

00:45:54.485 --> 00:45:55.845
Don't tell anyone.

00:45:56.645 --> 00:45:57.365
Uh,

00:45:58.405 --> 00:45:59.685
um, Okay.

00:46:00.245 --> 00:46:06.245
So I thought this I thought of this idea. Like, I can't get every CEO to tell the story about their company,

00:46:06.725 --> 00:46:09.420
so I was gonna research the CEOs.

00:46:09.820 --> 00:46:15.900
So what I did was I went on chat and I said, yo. I wanna do a forty five minute episode

00:46:15.980 --> 00:46:17.820
talking about the founders

00:46:18.140 --> 00:46:19.100
of Airbnb.

00:46:19.835 --> 00:46:20.635
And

00:46:20.875 --> 00:46:26.315
I said, I want you to go deep with, uh, with stats and facts and figures and double check it,

00:46:26.555 --> 00:46:28.635
and it spat out this script.

00:46:28.875 --> 00:46:30.635
And I got a camera

00:46:30.795 --> 00:46:39.330
with a teleprompter. We got a teleprompter in here somewhere. Right? Got a teleprompter. So the teleprompter is something you put on the camera, and you look at it, but you're really reading.

00:46:39.890 --> 00:46:41.570
And I just read that joint.

00:46:42.130 --> 00:46:45.010
And then I did an episode called weddings are a scam.

00:46:46.370 --> 00:46:47.010
They are.

00:46:48.365 --> 00:46:52.525
Weddings are a scam. Yo. Really? The whole diamond ring thing? That was

00:46:52.845 --> 00:47:12.340
that was built by a diamond company that started incorporating the movies and stuff like that. I didn't know that. I'm no genius. I got it from Chad GBT in my script. So it was a script, and I read it the whole time. But I had two camera angles, this one and that one. So when I stuttered a little bit, we just switched to the other angle, but I read it the whole time.

00:47:13.955 --> 00:47:29.795
I just read that joy. It just kept going. And then you can get the little foot pedal, and you can, like, you hit the little foot pedal, and it goes down. You keep reading. So the Beers, this diamond company, they thought I was gonna da da da da da da. And then if I need to slow down, I just take my foot off the pedal, and I just keep I I read that joy.

00:47:31.310 --> 00:47:35.230
So good. That's the easiest thing in the world. When I get back tomorrow,

00:47:35.630 --> 00:47:36.670
I'm a do it.

00:47:36.910 --> 00:47:47.655
I just do it on ChatGPT. Now I do, like, look at it and, like, if I don't talk like that, I'll say it in a different sentence. So it's not like I just spit it out in chat, but I'll look at it. It'll write you a good one.

00:47:48.615 --> 00:47:50.135
Y'all wanna try it real quick?

00:47:50.695 --> 00:47:55.175
Alright. Y'all anybody got chat? GBT? Alright. Let's do it. I'm about to show y'all. Grab your phone.

00:47:55.415 --> 00:47:56.855
Anybody got the edits app?

00:47:57.610 --> 00:48:08.330
Edits app? Okay. Cool. Do me a favor. We're about to do this together. Okay. I know it's kinda ruining No. It's cool. But Do you feel comfortable screen screen record your phone real quick? Oh, yeah. Absolutely. Throw it in? Alright. Um,

00:48:08.570 --> 00:48:15.505
here we go. Alright. So I'm gonna go and check. Who has a business? What's your somebody give me your business. What's your business? Business? Restaurant. Restaurant. Okay.

00:48:15.905 --> 00:48:18.785
Um, what's an interesting topic in restaurant

00:48:18.785 --> 00:48:19.505
team?

00:48:20.065 --> 00:48:21.585
Food Food cost. Okay.

00:48:23.105 --> 00:48:28.385
Alright, Chad. My friend is a restaurant owner. Okay. And he wants to do a

00:48:28.625 --> 00:48:30.210
sixty second video

00:48:30.290 --> 00:48:34.850
on food cost. What I want is I want this to be fun and engaging

00:48:35.090 --> 00:48:38.450
and broken down simply so the average person,

00:48:38.610 --> 00:48:41.570
um, can, like, understand what food cost is.

00:48:41.970 --> 00:48:45.235
And I want some facts and statistics

00:48:45.395 --> 00:48:46.755
and some examples

00:48:46.835 --> 00:49:00.730
so I can really explain it, but I want you to do it in a script so I could just read it. So it has to be really simple. No big words because I'm gonna be reading. Okay? So give me a forty five second script that I can read that's gonna be engaging

00:49:00.730 --> 00:49:03.530
for people who are interested in food.

00:49:04.330 --> 00:49:16.095
So that's chat. So we're gonna see what that looks like. Alright. So do me a favor. I want all y'all to do what I just did just for your industry real quick. Okay? Real quickly. Real quickly.

00:49:16.495 --> 00:49:22.335
Okay. Y'all stop doing y'all's. She's gonna do hers. Let's do it. Let's go give her round of applause. Okay.

00:49:22.975 --> 00:49:32.660
Talking to Chad. Let's go. Hey, Chad. So I wanna do a forty five second video on real estate and why it's a great time to buy here in Las Vegas.

00:49:32.900 --> 00:49:35.700
I want it to be simple because I'm going to be reading it.

00:49:36.260 --> 00:49:41.685
So keep it in my language because we know we love the people and they love us. So

00:49:41.685 --> 00:49:59.740
forty five seconds, I'm gonna put it in a transcript. So keep it simple. Forty five seconds. Go. So y'all are gonna do that. Right? So what I want you to do is I want you to copy it. You know how to copy it? Yes. It's at the bottom left? I got you. Open the edits app. You have the edits app? I do. Okay. Alright. All y'all go to the edits app real quick.

00:50:00.060 --> 00:50:02.460
So we're gonna open the edits app. Alright?

00:50:03.260 --> 00:50:04.380
And

00:50:04.380 --> 00:50:05.580
what we're gonna do

00:50:06.140 --> 00:50:10.025
is everybody there? Everybody on the edits app? At the bottom

00:50:10.185 --> 00:50:15.305
right, there's a circle with a circle in it. Got it? Yes. I want you to hit that.

00:50:16.265 --> 00:50:20.025
On the left side, you'll see a couple little little icons.

00:50:20.025 --> 00:50:21.625
See where it says teleprompter?

00:50:21.785 --> 00:50:34.690
Do see that? Uh-huh. Or it might not say it. It's like a little box with two little lines in it. It's at the bottom. Y'all see it? Oh, I see it. Yes. I see it. Yes. It looks like a little book. Where it says add your script, I want you to paste.

00:50:36.985 --> 00:50:45.945
Hold, please. We're doing it. K. Take your time. I have done this before, but it was moving too fast. Set the low pace. You got it? Alright. I'm a show you how to fix that.

00:50:46.505 --> 00:50:50.185
You ready? So what this looks like, you all, you'll see it here.

00:50:51.670 --> 00:50:53.670
This is what Chad gave me.

00:50:54.070 --> 00:50:55.750
Right? It's in the teleprompter.

00:50:55.750 --> 00:50:57.430
You see it? Okay.

00:50:57.830 --> 00:50:59.510
So what I'm going to do

00:51:00.150 --> 00:51:03.030
is I'm gonna hit this little red button, and I'm just gonna read it.

00:51:03.350 --> 00:51:04.070
Okay?

00:51:04.310 --> 00:51:05.430
So it's gonna look like this.

00:51:07.105 --> 00:51:11.105
You ever wonder why your favorite restaurant cares so much about portion sizes?

00:51:11.345 --> 00:51:14.225
It is not because they're cheap. It's because something

00:51:14.225 --> 00:51:14.945
called

00:51:15.185 --> 00:51:22.460
food cost. Say it with me. Food cost. Food cost is just this. How much it cost to make the dish compared

00:51:22.460 --> 00:51:29.020
to how much they sell it for. So let's say a burger cost $3 to bake and they sell it for $10.

00:51:29.020 --> 00:51:30.380
That's a 30%

00:51:30.380 --> 00:51:37.775
food cost. Now here's the crazy part. Most restaurants try to stay somewhere between 2535%.

00:51:37.775 --> 00:51:42.015
Why? Because the rest of that money has to pay for rent and staff

00:51:42.015 --> 00:51:43.055
and lights

00:51:43.135 --> 00:51:46.815
and at some point get a profit. So if they just

00:51:47.055 --> 00:51:49.375
give you a little too many fries or cook

00:51:50.210 --> 00:51:50.690
cook

00:51:51.010 --> 00:51:59.570
order cook adds cheese, that 30% turns into 40% real quick, and now they're not making any money. They're losing it. That's why consistency

00:51:59.570 --> 00:52:06.555
is everything in restaurants. So next time your plate looks perfectly measured, just know that's not by accident, that's survival.

00:52:07.035 --> 00:52:09.835
So I'll stop. Right? So this is what it looks like.

00:52:10.395 --> 00:52:18.235
You ever wonder why your favorite restaurant cares so much about portion sizes? So good. It is not because they're cheap, it's because something called

00:52:18.555 --> 00:52:20.875
food cost. Now I

00:52:21.780 --> 00:52:31.220
I stuttered a little bit. You did really good. But I would just do it over because I just re I would just read better. Right? But so some of us are having a problem

00:52:31.460 --> 00:52:32.420
creating content.

00:52:33.365 --> 00:52:38.885
You'll never run out of ideas if you just ask Chad to tell you what to say and you can read good.

00:52:39.125 --> 00:52:40.645
Well, read well.

00:52:40.725 --> 00:52:43.205
Right? You can read well. Right?

00:52:45.045 --> 00:52:52.660
So I'm doing this for Instagram, and I I could post these all day long. Chat's not gonna run out of scripts. Right?

00:52:53.220 --> 00:52:54.980
They're just they're just not.

00:52:55.860 --> 00:52:57.875
I will read it, and I will post it.

00:52:58.595 --> 00:53:00.995
I could do the same thing with a podcast.

00:53:01.475 --> 00:53:02.595
It's just longer.

00:53:03.475 --> 00:53:04.915
We're just describing

00:53:05.395 --> 00:53:06.595
the disparity

00:53:06.835 --> 00:53:07.395
of

00:53:07.955 --> 00:53:08.755
of,

00:53:08.755 --> 00:53:09.315
let's say,

00:53:10.590 --> 00:53:14.830
good women to find in Las Vegas. Let's say you have a relationship podcast.

00:53:14.990 --> 00:53:17.630
Hard to find a good woman here. This is this is why.

00:53:18.110 --> 00:53:22.590
And just ask it. It will come up with some answers or some some hypothetical

00:53:22.590 --> 00:53:24.270
or some sort of hypothesis

00:53:24.625 --> 00:53:28.065
on why there's a disparity for what you're asking for.

00:53:28.945 --> 00:53:32.865
And you go through it, you make your little adjustments, and you read it. You got an episode.

00:53:33.105 --> 00:53:35.425
Solo episode. You don't need not a guest,

00:53:35.825 --> 00:53:37.185
and you sound brilliant.

00:53:37.610 --> 00:53:41.210
That's why always tell her to put some facts in there because I just wanna spit off facts.

00:53:41.690 --> 00:53:42.570
You know I mean?

00:53:43.210 --> 00:53:46.890
Then I then I sound like a genius, and I become a person of influence.

00:53:47.290 --> 00:53:49.930
All these bra all these little videos I'll be doing,

00:53:50.410 --> 00:53:59.705
I'm reading them. And I thought about it a few minutes before I did it. Let's ask Chad and they gave me the script. It's fire. Clap it up for that one. That's that's

00:53:59.705 --> 00:54:00.585
free game.

00:54:02.265 --> 00:54:04.345
What where are you at with

00:54:04.790 --> 00:54:07.830
using AI to create? Like, you know, like legit.

00:54:07.910 --> 00:54:14.870
That's what I just did. No. For sure. But I mean, like, podcast long form, like, will you I don't know. I just wanna know if you're like That.

00:54:15.350 --> 00:54:18.470
I'm when I go back, I'm a do a long form podcast,

00:54:18.710 --> 00:54:21.885
and I'm a read that joint. Because you could probably

00:54:22.845 --> 00:54:24.525
throw all your podcasts

00:54:24.525 --> 00:54:26.365
inside of delphi.ai.

00:54:26.365 --> 00:54:27.965
This is not sponsored. And

00:54:28.285 --> 00:54:29.885
then tell Delphi

00:54:29.885 --> 00:54:33.005
to read the script and it'll nobody would even know.

00:54:33.980 --> 00:54:35.580
That's It's it's your voice.

00:54:35.740 --> 00:54:38.700
Billy showed me the joint for Notebook LM

00:54:39.100 --> 00:54:40.140
where they were

00:54:41.260 --> 00:54:48.635
first off, it threw me off a little bit because he he sent me this video. He's like, yo. These people talking about this last hot seat that you did. And it was

00:54:49.035 --> 00:54:49.755
too

00:54:50.795 --> 00:54:51.115
you

00:54:52.155 --> 00:54:54.955
they sounded they sounded white. You know I mean? And I just

00:54:55.755 --> 00:55:07.030
you know, like, they just sound that way. He was like, hey. So, uh, this guy, David Shands, he's just, I mean, he's tearing this girl up in the podcast. It's just don't know why. And the other lady's like, yeah, man. He's really hard on it, but there's some real truths to it.

00:55:07.590 --> 00:55:09.190
The Notebook LM

00:55:09.750 --> 00:55:17.085
created a podcast based off my podcast when he fed them my podcast to read, and they had conversation a about it.

00:55:17.485 --> 00:55:25.085
That could be a whole podcast. That's insane. There you know, there are influencers that are AI right now. Right? For sure. Yeah. That's way more followers than us.

00:55:25.725 --> 00:55:32.360
100. Because they can pump out endless content and they're searching the world for what people wanna listen to, we can do the same thing.

00:55:33.320 --> 00:55:41.480
Let's not let's not fall behind. It's like the people that just didn't wanna get on computers when the whole world was getting on computers. Like, I don't wanna be I don't wanna have a computer.

00:55:42.120 --> 00:55:42.920
Why?

00:55:42.920 --> 00:55:45.525
It's weird. We're gonna say something. I'm sorry.

00:55:46.245 --> 00:55:47.845
D'Andre had a

00:55:49.205 --> 00:55:52.085
question. I kinda feel like I'm a victim to

00:55:52.565 --> 00:55:55.605
or hostage to my analytics on my YouTube studio.

00:55:56.165 --> 00:56:03.220
Do you agree with uploading when you see, like, your audience is on the most every week for your long form?

00:56:03.460 --> 00:56:05.220
That's the first question because

00:56:05.460 --> 00:56:13.225
I used to not do that, and then I saw the analytics. I'm like, oh, okay. This just makes sense. Feed them if they're here. You know what I mean? So now I just do that. And then secondly,

00:56:13.625 --> 00:56:22.345
do you upload your long form and then put in shorts so that when someone sees a short on the reels, they have the long form to go to?

00:56:22.665 --> 00:56:47.705
Or do you upload shorts first to get them hyped to want to watch the long form? I don't have good retention, so you gotta, like, ask one of the top what was the first I was focusing on the first one. No. I got you. My fault. So I wasn't listening to the second one, but then I locked into the second one. I forgot the first. What was the first upload at the same time every week? And why? I do. I upload at the same time every week because that's the system that we follow. That's good. And what I found was

00:56:47.945 --> 00:56:52.585
your audience is online based on how you train them to be online.

00:56:53.420 --> 00:56:55.180
So if you started uploading

00:56:55.260 --> 00:56:58.060
overnight, let's say, at, like, two in the morning,

00:56:59.180 --> 00:57:00.620
I I believe

00:57:00.940 --> 00:57:05.340
that your audience would probably skew after a while later

00:57:05.580 --> 00:57:07.020
because that's how you train them.

00:57:08.085 --> 00:57:15.365
So like, but but, yeah, don't don't follow them. You make them follow you. Correct. I think about mister beast up uploads on Saturdays.

00:57:15.445 --> 00:57:26.420
This guy, Matt Armstrong does like car videos uploads on Sundays, and I just know that, you know, Like Yep. And, um, so that's good. And then the next question was, do you And and also, I wanna I wanna say is to remember,

00:57:27.140 --> 00:57:31.540
the time that you upload isn't gonna dictate the success of the episode. Right.

00:57:32.095 --> 00:57:33.935
I upload this one video

00:57:34.255 --> 00:57:35.215
six months

00:57:36.015 --> 00:57:37.935
before it was popular.

00:57:38.015 --> 00:57:38.655
Right.

00:57:38.975 --> 00:57:41.535
So, like, this is especially if it's evergreen content,

00:57:41.935 --> 00:57:43.455
this stuff is gonna live forever.

00:57:43.935 --> 00:57:49.370
Go to like, I want you to look at your YouTube. Yeah. And I want you to go to

00:57:49.690 --> 00:57:50.810
a video

00:57:51.530 --> 00:57:53.930
that you recorded at least

00:57:54.570 --> 00:57:57.610
three years ago. Yep. And I wanna know,

00:57:58.090 --> 00:57:59.530
whatever random one you pick on,

00:58:00.225 --> 00:58:03.345
how many views it got in the last thirty days.

00:58:03.985 --> 00:58:05.345
Three years ago.

00:58:05.665 --> 00:58:07.905
I've never looked at his back end channel,

00:58:08.385 --> 00:58:09.505
but I know

00:58:09.745 --> 00:58:14.930
there are some people that watch something he recorded three years ago today

00:58:15.090 --> 00:58:25.330
or yesterday, this week at some point. So don't like, don't be a hostage to that. Create your time schedule not because the audience is online, but because that's your consistent time.

00:58:26.050 --> 00:58:28.895
Cool. Do you upload short content

00:58:29.295 --> 00:58:41.215
short as in reels to get them hyped to watch the long form, or do you already have the long form there and then release short forms to get them to go to it and and watch it? Yeah. I upload the long form, and then we have shorts.

00:58:42.380 --> 00:58:45.180
But I I have two clips a day that go out.

00:58:45.500 --> 00:58:49.820
Well, two on Instagram. Those same two go on TikTok. Those same two go on Facebook.

00:58:50.060 --> 00:58:52.460
Those same two go on shorts as well.

00:58:52.940 --> 00:58:56.715
So here's the the biggest thing. Um, don't

00:58:57.035 --> 00:58:59.115
produce what you're not gonna promote.

00:59:00.155 --> 00:59:02.555
So many of us upload the episode,

00:59:02.715 --> 00:59:07.355
and if it doesn't hit, just didn't hit. Like, we need to promote it all throughout the week

00:59:07.675 --> 00:59:09.035
to get people to come over.

00:59:09.970 --> 00:59:10.610
So

00:59:10.930 --> 00:59:13.890
And and I would even say about creating that feeling.

00:59:14.130 --> 00:59:20.850
If if you create that feeling, I wanna give, yeah, I wanna give people the opportunity to move on it. Literally, um, my brother

00:59:21.405 --> 00:59:25.565
who's in ministry, he was on a friend's podcast, and they made a podcast around

00:59:25.965 --> 00:59:30.205
my my father who actually, today's his, like, one year death anniversary. And

00:59:31.005 --> 00:59:33.165
so I'm just I'm just gonna paint the picture.

00:59:33.485 --> 00:59:47.450
I see a post on my Instagram of them promoting this podcast, and I'm like, I'm interested. I don't know who your friend is. My my brother's name is Michael. I don't know his friend is, but I'm like, cool. This, like, podcast about how my brother talked about our dad. So I went on YouTube, and it was, like, releasing at 4PM.

00:59:47.530 --> 00:59:48.410
I was like,

00:59:48.810 --> 00:59:50.985
rip, bro. So,

00:59:50.985 --> 00:59:52.265
yeah, just

00:59:52.905 --> 01:00:01.385
drop it then promote. Did you find something? Yeah. No. I mean, this one with Marcus shot or released on 10/25/2023.

01:00:02.425 --> 01:00:05.780
It in the last forty eight hours on YouTube,

01:00:06.020 --> 01:00:07.460
it got 12 views.

01:00:07.940 --> 01:00:12.180
And 12 people. 12 people. And it's an hour long. So, like,

01:00:12.820 --> 01:00:16.500
I mean, there's just a little bit more than 12 people here. I you know? Like you know?

01:00:17.285 --> 01:00:20.165
Yeah. I know. It's powerful. So we gotta take up space online.

01:00:20.245 --> 01:00:22.885
Moral of the story, let's start taking up space online.

01:00:23.205 --> 01:00:24.405
My question is,

01:00:25.605 --> 01:00:29.365
how have you seen the industry change? Because you've been podcasting a long time as well.

01:00:30.690 --> 01:00:33.330
And how can we as podcasters

01:00:33.970 --> 01:00:37.970
adapt to the changes and the expectations of the people around us

01:00:38.210 --> 01:00:41.090
of how the industry is changing? Because I think that

01:00:41.650 --> 01:00:42.850
everybody sees

01:00:43.035 --> 01:00:50.715
you know, those shows as kind of like the go to the standard shows. Right? And it can leave a lot of people feeling like,

01:00:50.875 --> 01:01:03.220
I'm not doing good enough, or I'm not doing well enough. But the reality is is that we're all killing it. We're all doing an amazing job. So talk to a little bit about that, like, how you've seen the industry grow, and how can we as podcasters, like,

01:01:03.620 --> 01:01:05.300
kind of reset our expectations,

01:01:05.300 --> 01:01:12.420
but also grow as a as a community. Yeah. There there are more options for people to listen to, but

01:01:12.980 --> 01:01:16.045
but most people aren't gonna be consistent. But I will say

01:01:16.285 --> 01:01:19.005
we have to find some sort of

01:01:19.325 --> 01:01:20.765
right now hook.

01:01:20.765 --> 01:01:21.325
Meaning,

01:01:22.125 --> 01:01:24.605
what is it that people are looking for right now?

01:01:25.500 --> 01:01:26.140
So

01:01:27.500 --> 01:01:31.580
when when I started interviewing people, just interviewing entrepreneurs about their story,

01:01:32.540 --> 01:01:37.340
there weren't other there weren't that many other shows doing it. So

01:01:38.065 --> 01:01:46.865
when you find ours, it's like, wow. This is this is dope. I'm I'm getting to know some other people. Now it's a lot more, which means if I'm gonna start a podcast today,

01:01:47.425 --> 01:01:49.665
I'm starting with some sort of unique angle.

01:01:50.225 --> 01:01:52.625
A unique angle, not just getting people stories,

01:01:52.770 --> 01:01:54.370
listening but to an audience.

01:01:54.930 --> 01:02:00.850
A unique angle. Let's say we could do a relationship podcast where me and Omar just started talking about relationships.

01:02:01.090 --> 01:02:01.730
Or

01:02:02.450 --> 01:02:03.650
I could find

01:02:04.210 --> 01:02:06.005
I could only interview

01:02:07.285 --> 01:02:08.805
people that have been divorced.

01:02:10.325 --> 01:02:10.965
Or

01:02:11.445 --> 01:02:12.725
they were married.

01:02:13.045 --> 01:02:16.325
They're divorced now. I interview him for thirty minutes

01:02:16.485 --> 01:02:25.720
in a separate room. I interview her for thirty minutes. I like it. I'm trying to understand why the marriage didn't work. That will be interesting to see the perspectives. Right? You'd watch that.

01:02:26.360 --> 01:02:30.040
But we gotta think, not just let me sit down and talk about relationships.

01:02:30.600 --> 01:02:38.225
Let's just have and we we we have to attack it from a unique perspective now. Dude, I love that you brought that up. There's a girl in my program

01:02:38.545 --> 01:02:39.345
who

01:02:39.745 --> 01:02:43.185
just just started a podcast probably two months ago,

01:02:44.625 --> 01:02:48.070
Jasmine May's single and saved podcast.

01:02:48.070 --> 01:02:48.950
It's

01:02:48.950 --> 01:02:49.910
relationships,

01:02:50.150 --> 01:02:53.110
but there's it's it's niche. And she's gotten

01:02:53.270 --> 01:02:56.070
a few to go over a 100,000 views already. Good

01:02:56.630 --> 01:02:57.430
conversation.

01:02:57.430 --> 01:02:58.790
It the it's

01:02:59.190 --> 01:03:02.790
and so I I think two things. Number one, there will always be pros

01:03:03.115 --> 01:03:04.075
in every

01:03:04.475 --> 01:03:05.275
sector.

01:03:05.275 --> 01:03:09.275
Right? And and, yes, they're the maybe they're the gold standard for

01:03:09.515 --> 01:03:11.035
mass viewership,

01:03:11.435 --> 01:03:12.635
but the opportunity

01:03:12.635 --> 01:03:15.675
to create your own impact, I think, is still wide open,

01:03:16.810 --> 01:03:18.010
especially by

01:03:18.810 --> 01:03:19.450
niching

01:03:19.850 --> 01:03:22.810
strategically niching down. You know? Is she single?

01:03:23.290 --> 01:03:24.730
Yes. Man,

01:03:25.050 --> 01:03:27.850
does she ever get on there and transparently be like, yo, y'all.

01:03:28.725 --> 01:03:33.045
I text last night. I'm sorry. I've been sassing her for the last six years, but

01:03:36.165 --> 01:03:38.885
come on. Like, come on. Let's let's have a conversation.

01:03:39.445 --> 01:03:49.220
Are we are talking about all the things that they deal with and struggle with, and it can't be just Patty k conversation like, oh, just let it lower and just fasten it. Let's let's have a real conversation.

01:03:50.260 --> 01:03:52.260
That that's that's an angle.

01:03:52.740 --> 01:03:53.860
So encourage

01:03:53.940 --> 01:03:55.940
even outside of, like, the people

01:03:56.340 --> 01:03:58.980
doing their podcast runs, encourage them

01:03:59.355 --> 01:04:00.635
to start their own.

01:04:01.035 --> 01:04:04.875
Because I believe I really do believe a lot of the value that is overlooked

01:04:05.195 --> 01:04:08.235
is in the clips that come from the podcast.

01:04:08.395 --> 01:04:11.995
Mhmm. You'll get way more views from the clips than you are

01:04:12.235 --> 01:04:13.355
from the full episodes.

01:04:13.890 --> 01:04:15.810
That's why for monetization

01:04:16.530 --> 01:04:17.570
on YouTube,

01:04:18.290 --> 01:04:20.130
you can have a thousand subscribers

01:04:20.130 --> 01:04:23.170
and 4,000 watch time hours. Right? Unless it changed.

01:04:24.210 --> 01:04:25.970
But the other way to get monetized

01:04:26.475 --> 01:04:33.195
uh, so you have to have a thousand subscribers and 4,000 watch time hours in, like, twelve months. Right? So they give you a year.

01:04:33.675 --> 01:04:35.275
The other way to get monetized

01:04:35.275 --> 01:04:37.035
is you have to have 10,000,000

01:04:37.035 --> 01:04:40.010
short views in a ninety day window.

01:04:40.490 --> 01:04:49.130
What that tells me is they know that it's a lot easier to get a lot of views from shorts than it is to get the long form videos,

01:04:49.370 --> 01:04:53.475
which says to me, shorts will always move further than the long form.

01:04:53.875 --> 01:05:05.860
But we do both by recording long form, then we take the clips out and we shoot those out. So your clients, if they're doing a podcast, they could be doing a podcast. Yes. We're gonna put up the long form, but I need at least

01:05:06.420 --> 01:05:12.420
seven to 14 clips out of this one hour long interview so that I can stay present

01:05:12.660 --> 01:05:19.475
and I can stumble on people's pocket. Yo. Look. Just look on pick on your pick up your Instagram real quick. Look at this. This is so amazing.

01:05:20.355 --> 01:05:25.715
I I haven't seen your Instagram, but I want you to just go through your feed real quick. And what you'll notice

01:05:26.195 --> 01:05:27.795
is that probably

01:05:27.955 --> 01:05:29.235
50%

01:05:30.195 --> 01:05:39.720
of the content that you see are not people that you've decided to follow. Mhmm. So so scroll. So I follow this person. I follow them.

01:05:40.200 --> 01:05:41.320
I follow them.

01:05:41.960 --> 01:05:43.080
Um, and then

01:05:43.640 --> 01:05:45.080
this is a suggested.

01:05:45.640 --> 01:05:54.075
It's suggesting that I look at those people, then I keep going. I'm not in file I'm not following them. This is suggested. Intraelligence?

01:05:54.955 --> 01:05:57.915
I'm not following this person. So I saw three,

01:05:58.315 --> 01:06:03.035
and then I I saw three that I followed, then it was three that I wasn't following, then Wall Street chapter,

01:06:03.115 --> 01:06:04.635
and then

01:06:05.360 --> 01:06:06.160
threads.

01:06:07.440 --> 01:06:10.160
It suggested I follow a bunch of people on threads.

01:06:10.560 --> 01:06:13.920
And then this person, I follow. This person, I don't follow.

01:06:14.560 --> 01:06:17.360
Yes. Why? It's not even a feed of people that I follow.

01:06:18.495 --> 01:06:20.015
What does that mean for you?

01:06:21.935 --> 01:06:27.455
It means you're gonna fall into someone's feed at some point if we can put out enough content.

01:06:27.855 --> 01:06:28.815
That's how we discover.

01:06:31.130 --> 01:06:36.090
So Hey. Could you talk a little bit about Podcast Summit? So what

01:06:36.730 --> 01:06:47.885
is it? How long have you had it? And what's your, like, goal with this event? Good point, man. Podcast Summit is literally the largest gathering for podcast education

01:06:47.885 --> 01:06:48.925
in the country

01:06:49.165 --> 01:06:51.405
that we've been doing. This would be our fourth year.

01:06:51.725 --> 01:06:56.365
Um, I saw a gap of, like, all the stuff that we're talking about right now over two days.

01:06:56.845 --> 01:07:01.990
Anywhere you are, whether it's I haven't started and I need to figure out the tools, Omar speaks

01:07:02.230 --> 01:07:15.705
at least twice every single year. Uh, we have workshops from what type of equipment to get to get started right now with any budget all the way up to how to, um, this year, we have the webinar

01:07:15.705 --> 01:07:16.505
funnel

01:07:16.505 --> 01:07:17.305
model

01:07:17.545 --> 01:07:19.385
and how you leverage podcasting.

01:07:19.545 --> 01:07:22.265
So if you ever seen somebody doing online training,

01:07:22.505 --> 01:07:30.210
they're probably doing a webinar meeting. I'm gonna give you forty five minutes, an hour, hour and a half of content, and at the end, I'm gonna sell you something.

01:07:30.450 --> 01:07:32.050
But on the podcast,

01:07:32.370 --> 01:07:42.290
I'm sure there's either ad in there or something that's leading you to this particular offer. So if you have an offer, you don't know that it it it can be kinda complex,

01:07:42.450 --> 01:07:46.345
but that's why we have a workshop dedicated to just that or

01:07:46.905 --> 01:07:56.745
the science behind going viral on social media. Because if we can go social me if we can go viral on social media and we have long form content on YouTube and we have a podcast,

01:07:57.150 --> 01:08:01.390
some of those people that see you go viral from social media, these scripts,

01:08:01.630 --> 01:08:05.550
they're gonna look you up to try to find the rest of your stuff. And that supports that.

01:08:05.710 --> 01:08:06.670
Over to,

01:08:07.150 --> 01:08:07.790
um,

01:08:08.270 --> 01:08:14.255
this year for the first time, I'm gonna be doing the art of the interview because I believe interviewing is an art.

01:08:14.895 --> 01:08:15.375
And

01:08:15.935 --> 01:08:27.580
not only just for podcasting, just in real life, but David Letterman did the fires interview. He did an interview with Jay Z. Jay Z doesn't give the best interviews, but he did a he had he asked Jay z an incredible question.

01:08:27.980 --> 01:08:30.700
He asked Jay z about cheating on Beyonce.

01:08:30.780 --> 01:08:31.260
Now

01:08:31.980 --> 01:08:39.755
for my guys here, there's a guy code. You don't ask about that stuff in front of people. Right? But the way he did it was

01:08:40.235 --> 01:08:41.675
you can tell

01:08:41.915 --> 01:08:44.875
he's been in this game for forty plus years. He

01:08:45.755 --> 01:08:48.395
started out with he said, I wanted to ask you one other question.

01:08:49.000 --> 01:08:52.760
He said, I ran into a situation where I almost lost my family.

01:08:53.240 --> 01:08:55.080
And he starts talking about

01:08:56.200 --> 01:08:59.480
how, I guess, he got caught up in this scandal

01:08:59.640 --> 01:09:08.065
and he just the feeling of almost losing his family and something dumb that he did almost ripped up his family. And he talked for, like, five minutes.

01:09:08.625 --> 01:09:10.865
And he said he looked at Jay Z and he said,

01:09:11.345 --> 01:09:15.505
and I was just wondering if that rings a bell with you. It

01:09:18.625 --> 01:09:19.860
was art to me.

01:09:20.340 --> 01:09:23.780
It was art. Like somebody who really appreciates basketball like a good move,

01:09:24.100 --> 01:09:30.740
that was that for me. I said, you can that's why he's been doing this for you. It was just it was the dopest way to ask a question.

01:09:31.345 --> 01:09:41.185
So I'm gonna I'm gonna be doing kind of the art of the interview this year. I haven't really taught it before but this goes into not only just podcasting

01:09:41.745 --> 01:09:45.680
but if you're on a first date, you need to, like, extract some answers.

01:09:46.000 --> 01:09:46.560
Mhmm.

01:09:46.800 --> 01:09:47.440
Right?

01:09:48.240 --> 01:09:55.360
You ever you ever ask a question, you know, they didn't really give you the right answer, but you move on to the next question because you don't know how to extract it in a way.

01:09:56.105 --> 01:10:00.745
But I think that's what's been able to give a edge, but there's literally two days

01:10:01.065 --> 01:10:27.355
jam packed, two workshops going on at the same time. We're going heavy on activations this year where we have a bunch of setups where you don't know him, he doesn't know you, but you want to have a conversation with him. Y'all can sit down and record a podcast right on your phone, SD cards. We're we're figuring out the logistics. But for two days, we have some of the best of best. Actually, Kev on stage is speaking. B Simone will be speaking. She built two really successful podcasts

01:10:27.355 --> 01:10:30.795
back to back after a lot of turmoil. Ernie Leisure will be there.

01:10:31.195 --> 01:10:37.915
Um, they're gonna be teaching how to build a media empire. We got workshops going on how to build a content creation space

01:10:38.155 --> 01:10:50.660
for those that maybe don't want a podcast, but you see what's happening in the industry, but you wanna build a business around it. So literally two jam packed days, and you get to pick your experience. So good. And I'll be there for the fourth year in a row. Yeah.

01:10:50.980 --> 01:10:52.340
Perfect attendance. Let's go.

01:10:53.445 --> 01:10:58.805
Absolutely. And honestly, it it is a really cool on unlike anything event. Something

01:10:58.965 --> 01:11:03.685
I found, I asked a CPA this, tech strategist this. I asked them,

01:11:03.925 --> 01:11:05.365
Carlton Dennis. I said,

01:11:06.085 --> 01:11:06.885
is

01:11:07.280 --> 01:11:08.800
having a podcast

01:11:09.680 --> 01:11:13.920
the greatest tax play to be able to write off a vacation?

01:11:14.320 --> 01:11:15.760
And he was like,

01:11:16.640 --> 01:11:21.535
I said, most tax strategists are saying start a travel vlog YouTube channel,

01:11:21.855 --> 01:11:26.735
which, like, you gotta go to the restaurant, you gotta go to the hotel and make a review. That's like, that's not fun. But

01:11:27.135 --> 01:11:28.815
if I go to a city

01:11:29.295 --> 01:11:32.334
and I use podcasting to market my business,

01:11:32.815 --> 01:11:36.080
isn't that trip a deduction? Deduction? And

01:11:36.080 --> 01:11:37.520
he said, 100%.

01:11:37.520 --> 01:11:41.280
Wow. And so I was like, so if I go, which I've been doing,

01:11:41.840 --> 01:11:45.520
it's either I'm tax evading or I'm like playing this I'm playing the game.

01:11:46.400 --> 01:11:48.240
He's like, we can go to Cabo

01:11:48.560 --> 01:11:59.655
and link up in Cabo and have a conversation conversation in in that. That. I was like, so that makes that, like, one element in your business unlocks a whole unlimited opportunity of writing off trips. Incredible.

01:11:59.655 --> 01:12:00.375
And he said,

01:12:01.655 --> 01:12:12.690
podcasting is the greatest business write off strategy I love it. Right now. Absolutely. You can use that. That's good. I have and I will. Yeah. Give me my next ad. Yeah. And I mean and I just I mean, making

01:12:13.410 --> 01:12:15.090
putting purpose behind a trip

01:12:15.665 --> 01:12:25.985
for your business, it but then it's like if we're gonna have conversations anyway, might as well Sure. Use it. So Alright. Can you give me that for I'm I'm gonna run out as an ad for real. So can you get that for me?

01:12:26.465 --> 01:12:28.305
Yeah. Yeah. Serious. You're laughing.

01:12:28.930 --> 01:12:31.090
Really serious? I thank you, brother. Awesome.

01:12:31.730 --> 01:12:34.050
Yo. Can we thank David Shans? Come on.

01:12:35.090 --> 01:12:41.785
Alright. We'll have all the information in the show notes or the description, bro. You're the best. I mean, honestly,

01:12:42.025 --> 01:12:44.105
stepping into this world, talk about

01:12:44.985 --> 01:12:50.825
indirect benefits of of putting yourself out there, and one of those is just a relationship with you. And

01:12:51.145 --> 01:12:52.185
thanks for

01:12:52.920 --> 01:12:55.560
speaking life into me, for believing in me.

01:12:56.040 --> 01:13:11.855
People saw publicly on a podcast who you really were with that one of the first episodes I dropped, and you were like, throw the workshop. I'm like, yeah, but I don't know what to do. And you're like, do what you do online. Just do it in person. I don't know how much to charge. I like, was don't know. Maybe $500. He's like, charge $500

01:13:11.855 --> 01:13:17.695
just for whatever it's worth. I remember I I ended up charging $5. Yeah. And, like, 12 people showed up.

01:13:18.015 --> 01:13:21.535
And then of that twelve, four of them joined my coaching program,

01:13:21.775 --> 01:13:37.820
and it it turned it opened up even this the fact that I'm even here right now is because you saw something more that I had to take over a church to be able to house the another the next level of what I was afraid of doing. So I just wanna say you're real one. Excellent. Love you.

01:13:39.875 --> 01:13:44.835
Hey. I gotta clap it up for Omar, bro. Like, just come on. This this this guy is in front.

01:13:44.995 --> 01:13:52.650
So the yo. He's been dope for a long time, and I think I I I think I saw you, and I'm just enamored

01:13:52.650 --> 01:13:56.330
at your information and how it comes off,

01:13:56.650 --> 01:14:05.530
um, not arrogant or it comes off really humble and just real chill and I relate to that. Yeah. And I'm like, man, the world is gonna love you, bro.

01:14:06.355 --> 01:14:17.315
And then you put in the work. So I think there was, like, some sort of challenge, and I was like, yo, put like, the like, I think I was talking to Art, like, yo, let's make sure we do it. When's the date? Let's do it. Because I know

01:14:17.715 --> 01:14:21.060
that you have something special, and there are people that just have that

01:14:21.460 --> 01:14:30.260
special, like, thing to them. They've always had that. And it like, I and I've been able to watch even your confidence grow.

01:14:30.660 --> 01:14:32.900
Um, not that you weren't confident before,

01:14:33.300 --> 01:14:47.145
but, like, you're, like, really walking in it. And I think there's a power in that. But even as you walk in in it, it's not an arrogance or, like, I'm above you, and I think that's special. That's hard for people to do, to experience a certain level of success

01:14:47.465 --> 01:14:49.785
and not start to be full of themselves.

01:14:50.185 --> 01:14:54.265
And I think you've always maintained that, man. So Love you, bro. Love you too, man. Thank you.

01:14:54.665 --> 01:14:55.945
David Shins.

01:14:56.105 --> 01:14:56.585
Yeah.