§ 01 · The Hook
The bait, then the rug-pull.
The cold open hard-cuts David's two strongest lines from the interview before the formal welcome — a $10M authority drop and the thesis-as-tease ('every single media platform was said to be oversaturated'). Then the show actually starts and re-asks the same questions in full. That's a deliberate sizzle-then-deliver structure, and it's exactly what makes the first 30 seconds of a podcast interview feel un-skippable.
Who's talking.
00:35hostOmar Eltakrori
00:40guestDavid Shands
Where the time goes.
00:00 – 06:46
01 · The case for podcasting today
Cold-open sizzle + David's media-history extended analogy (radio→TV→Internet→podcasting) — every platform called oversaturated, every leaner-in won.
06:47 – 12:47
02 · Developing your content strategy
Reframe: don't 'start a podcast,' start talking to your audience the way they want to be talked to. Long-form + short-form + threads messaging mix.
12:48 – 18:00
03 · Starting with an offer
Sell a candle? Have a self-love podcast, not a candle podcast. Build the show around the audience that buys the product, not the product itself.
18:01 – 22:33
04 · Hidden benefits + Content to Cash sponsor
Sponsor break — Omar's chiastic three-strike pitch: 'You don't have an offer problem, an industry problem, or a sales problem. You have an awareness problem.'
22:34 – 32:47
05 · Overcoming the 'not ready' mentality
Wall Street Tremor + Melvin Nunnery story — episode 54 hit, then dragged backlog into view. The shelf life of value is longer than your patience.
32:48 – 40:00
06 · Strategic monetization + trust
Live-audience coaching — restaurant owner, expo VP, referral-based business owner. David diagnoses the real blocker each time: 'Whatever is your excuse, it's really your reason.'
40:01 – 44:46
07 · Adapting to the industry — zig vs zag
Omar's monologue: 'I was zagging while everybody was zigging.' Trust recession. AI revolution → anti-AI revolution. The case for showing up imperfect.
44:47 – 58:54
08 · Leveraging AI in content creation
David live-demos ChatGPT + teleprompter for scripted episodes. Restaurant food-cost script generated, read in 45 seconds. Notebook LM cloned his podcast (the AI hosts 'sounded white').
58:55 – 68:00
09 · Industry shifts + Jay-Z interview frame
The Letterman/Jay-Z 'almost lost my family' interview — 5 minutes of personal setup before the question lands. 'It was art to me.' David's case for the art of the interview.
68:01 – 74:57
10 · Podcast Summit + final wisdom
Pitch for Podcast Summit (4th year). Tax-write-off strategy via Carlton Dennis. Closing thanks — Omar recounts how David told him to charge $500 for his first workshop, ended up charging $5K, 12 attended, 4 became coaching clients.
Lines you could clip.
00:05
"Over 10,000,000 for sure. Over six years."
00:30
"Every single media platform was said to be oversaturated."
07:12
"The opportunity is in the oversaturation."
18:20
"You don't have an offer problem, you don't have an industry problem, and you probably don't even have a sales problem. What you have is an awareness problem."
19:40
"Desperation is a killer of sales."
25:30
"Nobody stays lit forever."
43:00
"I was zagging while everybody was zigging."
44:00
"Internally, externally, eternally."
69:00
"It was art to me."
33:00
"Whatever is your excuse or objection, it's really your reason."
Things they pointed at.
27:00channelEarn Your Leisure
45:00personSean Cannell / Think Media
45:50channelJasmine May — Single and Saved
48:20personDaniel Priestley
48:20personSunny Lenarduzzi
48:20personAlex Hormozi (acquisition.com)
50:00toolEdits app (Instagram teleprompter)
70:00personCarlton Dennis (CPA / tax strategist)
73:20personKev On Stage
73:20personB Simone
Word for word.
metaphor analogy story
00:00How much money have you made with podcasting? Uh, millions, man. Over 10,000,000 for sure. I think the biggest thing I feel like people feel is it's oversaturated
00:11or it's kinda late to start. Oh, it's so early. . Every single one of them. Most of the money for advertising, it was going to radio. Podcasting has taken a lot of that away. It's now a billion dollar industry. Do y'all not see what's happening here? Like, if we start now, by the time I'm at a thousand episodes, you'll be at 500 episodes. There's gonna be somebody that's about to start that says, oh, I missed it. Let's just start now. Start building trust and then everywhere you go, people are gonna say, oh, love that episode. I am a way better communicator.
00:45500 something episodes later, you become a much better communicator and I'm telling you, it's the communicators of the world who make the most money. If someone was looking to start their podcast, how would you encourage them to start? Listen. Okay. Let me tell y'all how we go about this.
01:07David, welcome back to the department. Good to be here. Shout out to the live audience. Clap it up, live audience.
01:16Just so people I love you, dude. I love this, bro. So people care to listen to this conversation, how much money have you made with podcasting?
01:28Millions, man. Yeah. Over 8 figures. Well, not over 8 figures. Not over 8 figures. Over 8 figures would be 9. Over 10,000,000 for sure. Over $10,000,000 podcasting
01:39Yeah. Over the course of how long?
01:44Six years. About six years. So if that does not get your attention, there's probably another conversation about how to make a $100,000,000 of the podcast. I don't know who would have it. Yeah. But could could you back up because like I think the biggest thing I feel like people feel
02:02is it's oversaturated or it's kinda late to start. Oh, it's so early. But if you don't know the story of different media platforms,
02:16every single media platform was said to be oversaturated. Every single one of them. So people are going from,
02:25like, the news. They're reading the newspapers. That's where they get their information. And then the radio starts to emerge. And people's like, why would someone wanna listen to the news when they can read it?
02:36And they said that the radio is gonna make people dumb because it's gonna lower the literacy rate because nobody's gonna read anymore. There was, like, 25 stations total. And they said, wow. Radio is oversaturated.
02:51Wow. Read about it. Crazy. So then we're in the era of radio, and then TV emerges. And there was actually people that were fighting against TV, people that were because they were shooting, like, movies at this time. They said that TV was going to be the dumbing down of America. They might have been right. But
03:12there weren't there was, like, thirty, forty stations, and they said it was oversaturated so much so that, um, FDR created a system where because there were too many TV stations popping up, they had to suppress it and give licenses out, and they determine who gets the license. Mhmm. Because they said the TV was oversaturated with 40 stations.
03:34They said all of the money that's going into the TV station now will be too disseminated and nobody will make money. They actually thought TV was a fad. They thought it would come and go. They said it'd be they'll be it'll be out of here soon because who would wanna watch TV? They said, why would you wanna watch TV where you could listen to your news?
03:53They said it was oversaturated. They said, get this,
04:01said the Internet was oversaturated with too many websites.
04:10Every every single thing and but here's here's the key. The people that that when they said radio was oversaturated and they started they they, like, leaned into radio became the voices of the generation. The people who leaned into TV, movie stars, didn't even wanna do TV because they thought it was a lesser form of entertainment. So they was like, yo. We're not doing TV. But the people who, like, really jumped in and leaned into TV
04:37became the voices of the generation, became multimillionaires, became stars. Every single platform and and just mark my words, it's happening again. There are people who say, oh, blogging
04:47is too oversaturated. The people leaned into blogs, they became multimillionaires because now
04:54I I can go on the Internet and I can post what I want and it democratized the the, like, the dissemination of information. So now I can put my own stuff up. It's happening now. Most of the money for advertising,
05:11like, 90% of money that's in advertising was going to radio. Podcasting has taken a lot of that away. It's now a billion dollar industry. But before it hit the billion dollar, they said it was what? Oversaturated.
05:25It keeps growing. Do y'all not see what's happening here? Yeah. But how if you were gonna drop a album fifteen years ago,
05:35how would you do it? Like, if you were a celebrity, how would you drop your album? What would you do for promotion? I would drop a single, like, two months out. Let that hit the radio. You gotta do the radio run. Yeah. They're not even going to the radio at all anymore. Dang.
05:54Think like, think, like, think about that. Think about the last time you heard a radio interview with Drake or Jay Z. If it's not the the the breakfast club, which, by the way, is a podcast. Hey, yo.
06:09They're go to breakfast club, and then they're going to Jay Z just did a GQ interview. What did it look like, though? It wasn't a radio interview. It wasn't a television talk show. If we can't see what's happening based on
06:25every celebrity, . I have one that people are gonna judge me with. Come on. Hannah Montana twentieth anniversary. Bruh. It was a podcast. Come on. It's crazy. Yeah.
06:38What are doing here? This is the new normal. It's not even it's not it it hasn't started yet. Yeah. So I wrote down .
06:49Mhmm. Every time. I think that's just encouraging, but you could still feel lost in the sea of things. So just very quickly, could you break down if someone was looking to start their podcast? How would you encourage them to start? You got people with videos. You got people with audios.
07:09We got AI that could just do it. For sure. I I would reframe it not start your podcast, but I would say, . So
07:23if you're gonna go deep with an audience, you're not gonna start talking to them through thirty second Instagram clips or TikTok dances or threads. I mean, you can write threads. I like threads. It's cool because it reaches a whole another audience. But even if you go viral on threads, it doesn't grow your following.
07:41If you go viral today Mhmm. They don't even hit the subscribe button anymore. It doesn't really change your following like that. It's definitely not gonna make you any money. So I say, let's think about our audience and let's put a a message a messaging mix together.
07:59You need some long form con content so that your audience can grow with you and go deeper with you. You gotta take some of that and give them short form. You gotta show up with short form clips as well. You gotta show up on threads writing the things that you think they're gonna enjoy and then have an offer for them. That's how I'd start. Good. So if you have an offer for them
08:20it's funny because I know all these answers. I'm just trying to play the guy that like and I'm like, where do I when do I because I sponsored my own podcast podcast when I started my podcast, and it's how it made it a 6 figure podcast within less than a year's time. Well, this doesn't have to be an interview. We could just educate because some of us don't know. Yeah. Anybody have a a podcast right now?
08:42Anyone frustrated with your podcast at the moment? Dude, I'm frustrated. No. You're not. No. I am. You're killing. I mean, probably for sure. The the algorithm's wacko. For sure. But But here's here's how I like, for most part, people start their podcast based off of a good idea, and you run it because it's a good idea. You come up with a cool name of the show,
09:04and you decide whether you're gonna interview people or just do a cohost or whatever. And then you're running it and then running it. And then 15 episodes in or 10 episodes in, you try to ask yourself the question, how is this thing gonna make some money? That's how you start it. I don't even know you, and I know you. I say we start with the product or service first. It's good. What is the offering?
09:27What are we selling? Let's just not be afraid of the sale. What are we selling? And then we wrap a podcast around that as a marketing arm for the thing that we're gonna sell. If we're gonna sell candles, okay. I got this great idea to sell candles. What is the audience of people that buy candles? Good. Oh, maybe I'll talk about, um, self love.
09:48Self love podcast. It's gonna be dope, and I'm going to be talking about this message for the people who are gonna buy these candles. That's how I start. That's great. I what I've seen people tend to do, especially entrepreneurs, is because they're so close to their product or their offer, they make the podcast their offer. So I met in
10:08a mastermind. This person has a VA staffing agency. So then she was like, I'm just, like, not really breaking through. I was like, what's your podcast about? She said, it's about VAs
10:20and how to run VAs. Well, you literally have a podcast about the answer or your offer. Why don't you make your podcast about scaling your business? And then it opens up the conversation, and
10:35everyone who's scaling a business may consider having a VA, but having the direct, it'd be the thing where I'm I'm not gonna have a candles podcast. I'm gonna have a self love podcast or a home, you know, interior design podcast or, you know, a tchotchke podcast. Who knows what, you know, what a tchotchke is? Tchotchke is like those things you put on shelves that make it look cool. Things you would put in the back of a podcast setup. Yeah. On a shelf. But I think that's really good. It's creating broad appeal. So what else does your audience,
11:05even though that's what you sell, what else would your audience be into? We have restaurant owners here. So what what's what what kind of restaurant after this? Uh, I don't know. I actually brought burritos. You brought burritos? Oh, dude. Let's go. Dude, you're the man. So it's a Mexican restaurant? No. No. No. So it's actually a hibachi restaurant, but we do also a hibachi burrito. Oh, no way. Hibachi burritos. Full plates. You put it into that. So it's I like that. It is good stuff. I like that. But you
11:31probably crush it with short form because that's, like, what the local business would do.
11:37Do you see the opportunity of potentially having a podcast? So I actually do have Well, dude, I mean, I I didn't mean to go straight into q and a or kind of vibe like this. Here. Can you help me run this? Hey, department fam. Pausing the podcast to talk about this life changing sponsorship. It's me. I'm sponsoring the podcast and the sponsor of this podcast is the content to cast challenge which is a five day live
12:02coaching experience I put on for creators, entrepreneurs, coaches, consultants, and service providers. If you feel like you're stuck in business or maybe there's more to business and to revenue, I'm telling you that , you don't have an industry problem, and you probably don't even have a sales problem. What you have is an awareness problem. And this is why I have the content to cash challenge because I believe . And how do you know if you're the right person for the content to cast challenge or you're in the right season?
12:32You're listening to this podcast. This is for you. This is your moment. So to take the challenge or jump on the wait list, scan the QR code on the screen or check out the link down in description below. Let's get back into the conversation. But, hey, we got a live podcast. Why not? I call this . Yeah.
12:50So I do have a podcast. It's called Rich All Food. And, basically, we interview restaurant owners and other people in the space. But I've been doing so about a year ago, we were doing it in studio, full camera setups and everything like that. But it was difficult to get the restaurant owners to the studio. So I said, you know what? Let's do it at the restaurant,
13:09either their restaurant or mine. And so now, you know, we completely took out the studio part. I do still pay for a videographer. And then we just bring people there, and, basically, it's a live audience as well. And so I've done two of those so far. We're doing the third one next That's really good. Yeah. Absolutely. Dude, clap it up. I mean, I the reason why I bring this up is because I think people will disqualify themselves because maybe their product is too niche.
13:32You know, we have people in real estate. But you're saying, just really think about the what what else the audience would like to to learn or talk about. Yeah. Just be clear on the audience of people. I mean, everybody has a product. It is not that it's not that the podcast has to be directly related to the product. It just has to be directly related to the audience of people who buy that type of product. Mhmm. So it can be another,
13:59uh, let's just say we're, um, I don't know. Our goal I have a restaurant in
14:07New Jersey, and my goal is to drive traffic to the restaurant. Well, if I'm I don't know.
14:18I don't know if I'm if I'm doing, um, southern food or southern cuisine or something like that. Maybe I have a podcast where I'm interviewing grandmothers about cool stories in my city, in my town. Like, these people won't get the highlights. Who's interviewing someone's grandmother? But guess what? They got some cool stories over the last seventy years, eighty they got they got stories,
14:41real stories that like, I I wanna know what it was like to cook back in the day. Or what was family like back in the day? We got a whole podcast about family. And when you come into the restaurant, we have a family feel. So I'm not saying we need to start a podcast because it's a good idea. Whatever the service is, Let's build out an audience of people who care about traditional family values. And in my city, people will come.
15:07So come see it. I love it. It's like an indirect approach, and that builds community. That's even creating more impact outside of the local situation because those stories will resonate, you know, How
15:23have you not gotten bored or burnt out from being a podcaster for so long?
15:32I am bored and burnt out. I am bored and burnt out as a as a dad. My kids don't listen to me. They got no home training. I'm like, bro, what's up? They just they do what they want, bro. It's like my son just take his pants off. He's three years old. Lives in public, bro. Like, just keep your pants on, bro.
15:53Life. It's life. It's like nobody asked the person who's worked their job for fifteen years, how do you not get bored at the job? It's like, yo, that's my job. That's what I do. And I get an opportunity to have unique conversations every single day. It like really gives me something to look forward to. You know I mean? So it's not I we all get bored or burnt out with whatever whatever we're doing. I got bored with podcasting so I started this series called where I just cook an entrepreneur for like forty five minutes that doesn't know what they're doing. That's fun to me. And then I just talked to my friend.
16:30He's been on my pod maybe like two or three times and every single time he comes on, there's like 60,000 views. And I was like, hey, let's because he he talks financial literacy. He's really good with credit cards and stuff like that. I said, man, wanna start talking about that stuff specifically. So I said, let's just start a . He's like, alright. Cool. So I get to talk about money with somebody that I like every single Friday and it makes me money.
16:53So good. It starts on the first. I'm excited about that. So you can you can mix up your content. It's not like Yeah. I have to sit in a chair. I just dropped another vlog. My vlogs don't get, like, the greatest views. But in the comments, there was, like, five people. Today when we dropped it, like, yo, we need more vlogs. We were I was like, I like, I'm gonna drop it. Mhmm. I'm having fun, man. Yeah. No. I love that. You you give yourself the permission for it to not look a certain way. Yes. And,
17:21you know, even just knowing that things could be seasonal. Yep. But I'm my mind always goes to the benefits and
17:31the benefits of that friend of yours who knows credit and money and investing, they're getting blessed by that opportunity.
17:41That that could be an offer if if maybe you had the means to create content and you wanted to platform somebody for a season. Doesn't I mean or it could be relational, and then now your friendship goes to the next level. That's like priceless. Yeah. My wife listens to a podcast
17:58where it's seasonal. Like, how long will it go? The Candace Cameron one. It's like, yeah, eight, twelve weeks with the same guest,
18:08and then and then a break happens and then they move on. You know? Have you ever taken a break from podcasting and then came back with like a vengeance? In the beginning. In the beginning. Because I wasn't podcasting. I didn't know what podcasting was. I was just interviewing people. Yeah. So my I'd started my podcast because
18:27I was doing a conference and the tickets weren't selling. So I was like, I'm gonna interview some of the speakers and hopefully the people like the person that I'm interviewing and they'll buy tickets. So you see them earlier episodes. I like, my first eight episodes, it starts out with, hey. I don't have a name for this yet, but we're gonna have a really good conversation. They're like and they start throwing around names and stuff. I'm like, this and then we get into a conversation, and people like it. And at the end, you'll say, alright. If you like this conversation, Omar's gonna be at the summit, uh, July.
18:57Make sure you get your tickets to late. So I wasn't podcasting because I didn't know what podcast was. It seemed like a good idea to market my business. That was it.
19:10It's been it's been a really cool journey. And I wanna not talk about the, like, the external benefits of podcasting. Even if you don't get a view or a dollar from it, there's a couple really important reasons why we need to do this. I am a way better communicator
19:27Hey. 500 something episodes later. And some of you need to start a podcast just so you have something to say and go deeper conversation every single week because you don't talk about the thing until you talk about it, or somebody brings it up till you have a conversation.
19:42Right? And you like it. You enjoy it. But when you're forced to come up with something every single day or you get a chance to talk to somebody with a different experience about your topic, you become a much better communicator. And I'm telling you, it's the communicators of the world who make the most money. You might start a podcast to improve your ability to communicate and get a raise at your job because you're more effective with conversations and navigating conversations
20:05and problem solving. So And I feel comfortable. I I can't wait for Omar to say something I disagree with. I'm comfortable disagreeing with him. It's no harm, no foul. I used to in the beginning. I'm like, oh, I don't wanna agree with that. Man, that was a really good answer and did not ask the questions. And then navigating a conversation,
20:24the ability to communicate. If we don't develop nothing else, I think that will pay you more than anything else. So good. That's fire. I don't even know what else you answer your question. What was your question? I don't know if I had one. I think we just went on a yap trail. We're here. But We're here to help. It it's just so good because I want people to feel empowered to to do it and do it their way.
20:47You know? I I'm grateful I had you as a reference. I I filmed a few podcasts as a form of an upload on Think Media when I was creating content for them, and I realized that was just a content format. That was just a way to show up. But the
21:03someone who's in business, I I found the the most power I'd rather have less people listen or watch a podcast
21:13than more people consume a very high produced piece of video because the connection won't be there. And my for the lack of better terminology, my celebrity
21:25has grown like crazy when I didn't think leaving a platform of over 3,000,000 subscribers to then starting almost from scratch and having a 150,000
21:37subs and a couple thousand streams a week. Like, the depth and like, people feel like they know me. Mhmm. In a world where we're in we're living in a , I'm so happy that in that time, I was going . Yeah. Was that the same?
21:56And and I would say it's that's still the case. It most people get awkward talking for twenty, thirty, forty minutes. Yeah. But breaking through that awkward and being okay with it, I mean, we're we're talking with the , which is why there's literally people in the room right now is because AI can't do this. And then I'm seeing heads nod, and I'm there's a guy who owns a restaurant, somebody in real estate, someone who's a PR, uh, agent. So
22:25I say all that to say it's just one of the most powerful ways to create a connection . Come on, somebody. And, uh, yeah. So Is there anybody here that's been wanting to start a podcast, but you just haven't for I love that. Whatever reason? You've overthinking it. Anybody Can we can we hand the mic right over here? Do you feel is it cool if we put you on the spot, my guy? The number one question I usually get asked by people like you is, Omar, how the heck does your videos look and sound so dang crispy? Well, reality is it's the equipment I use, and you'd be surprised how inexpensive it could actually be. So I've compiled all my gear, and I've updated the list, and I wanna give it to you. So if you're listening or watching this, just hit the description box below, and I'll send you my gear guide for every budget. Now let's get back into the conversation.
23:11Go ahead. Introduce yourself. Uh, what do you do? And then Hello, everyone. My name is Justin Solis. So I'm actually vice president for my company, and so we run, uh, the largest senior community of expos here in Las Vegas, and so we got about 32 shows upcoming. And, of course, that doesn't, uh, involve our corporate events and our remixers we got going on. But, yes, that was the issue with us because
23:35while we did have plans for a podcast, uh, we have the product already. But as far as, you know, having to really
23:45find the individuals, uh, we do have a list, but it feels if we're still not there, where we're able to bring them to a room and possibly sit down and discuss further in detail with them. So it's we're kinda on the edge of it. Do you say that? Why do why do you say you're not there?
24:04Or why do you say you told me to your clients? Our partners and and potential investors or clients. Believe it or not, they wanna be interviewed more than you know.
24:16Trust me. They see what's going on in this podcasting space, and they're, like, being interviewed as they're listening to podcasts. They're answering in their car. I don't agree with that because da da da da da. And they take that conversation to their friends. I was listening to podcasts. I can't believe they said that. It's you. They just start, bro. It's strong. I I wanted to bring it up to my CEO because he's the one who's who's thought of it. So
24:39possibly providing or or, you know, so they have me sitting in there in our office discussing with, you know, uh, said person. You would do the interviews? Yeah. But it's first of we have a product already established, right, which is the expos. If it's not the expos, it's, uh, working with international partners and conventions like CES and SEMA and so on. Let me ask you. I'm sorry. Are you comfortable doing interviews?
25:02Yeah. You think you'll be pretty you'll think you'll be pretty good? Yeah. I think I can do pretty good because I've done PR for micro influencers as well, but it's three to five minute interviews. It's not a prolonged, right, uh, thirty to an hour podcast. What's the biggest issue do you think? It's just
25:21having I think right now, it's having the exact space. Um, and and if not the exact space, it's probably the, it's the exposure
25:33we still haven't reached. Well, you don't have the podcast to get exposure, so of course, not gonna reach it through the podcast. Which I was thinking. Maybe I can it could be in each and every show. Right? It's not so hard to set up two chairs and a camera behind us while we've got the whole venue going around, you know, in in the background. So it's something a You space to do it?
25:55We do have venues. So you're lying to me. And he just tell me I don't have space. He's just having a hard time getting people on. It's it's having a yeah. But he hasn't tried Well to get the people on. If you haven't tried, then try. Number two He'd be lying, bro. I have another option. He said he didn't have the space, and he has a hard time getting people on, but he hasn't tried to get the people on. Well, it's it's it's more,
26:17you know, being so, um, you said absent, uh, rather than rather than an opened venue, like, where we have casinos and, you know, where where we have our shows at. Right? Yeah. Go It's more of a studio. I guess I'm I'm more,
26:32you know, just looking forward or having the perfect setup, right, which when I shouldn't at the start. Yeah. I mean, don't even yeah. Don't worry about that. I I literally, on purpose, shot a couple podcasts when I was in vacation with iPhones
26:48on purpose. I wanted to prove a point. This was literally six months ago. It wasn't that long ago. And no one noticed. Someone actually commented, bro,
26:58what settings on your Sony's are the are this? It was an iPhone. So minimal setup. I even think sometimes people feel like it has to be in person. Although, there's something about the human connection that can't be replicated.
27:12However, if it's about just serving your objective in your business, building relationships,
27:20creating deeper connections with clients or or future clients, virtual podcasts are great too. My friends at the five zero five Podcast, they've been doing it for a couple years. Their most viewed podcast is a virtual podcast. And they got they they have a $20,000 podcast setup that they take everywhere they have in LA,
27:40and their most viewed podcast is virtual. So I I I always want to and I'm sure you feel that too. It's just like, what's the thing in the way? And a lot of the times, I've learned this in sales, that whatever is your excuse excuse or objection, it's really your reason. Mhmm. So if you don't have a place to film,
28:00all the more you should go virtual. If you don't know who to talk to, all the more you should just do it yourself. Yeah. Until somebody, you know, comes up. So but dude, I mean,
28:13do it. You're you you said you're the vice president? Yeah. I mean, anyone who's a vice president in any company is cool, but then you're even more you get more aura points for being the guy in the company whose face is out there distributing
28:29what you guys all do, which I believe if businesses are successful, businesses do pretty cool things. Like but we just think it's boring because we're the closest thing to the solution. But I I'm sure some of the nuance and the things that people get from working with you guys or showing their
28:46showcasing their stuff on you know, at various expos. Do you put on booths and crap? Not crap. And stuff? Yeah. So as far as booths, yeah, we do. Yeah. I mean, now we're now we're now we're getting into designing. Right. Well well well, that's more towards, let's say, if we wanna bring a international partner to one of these big conventions. Right? That's when we'll use our skills to create,
29:08uh, these booths for them. No. That's awesome. And that it's it's such an added value. Like, I don't know how many I mean, sure there's ton of competitors, but who's doing that? Dude, clap it up for my man. Let's go. Anybody else, you know, wanting to start, but you're just nervous. You don't you don't know if you're gonna be good at it or anybody. No one no one struggles with that?
29:31You? Y'all think you'll be good at it? No. I just I I mean, to be honest with you, the reason that I'm here is, uh, because I I have
29:42I built a business and I have great clients and I do well, but I've never marketed my business. I've never posted on Instagram about it. I never I'd never put myself out there. And so like that's the that's the main reason that I that I came that I'm here is because
30:01I'm I got all day, like, I got advice and structure and ideas and everything for for my clients, but when it comes to myself, I I have a block. Wow. It's I got a good you live here? Yeah. So you know how your clients come to you when they just don't know what to do and you fix their problems. Right? Yes. You need to just put yourself in the other seat and call Omar.
30:22One, like, I've if you sat down with him for, like, forty five minutes and said, what do I need? He'll put together the whole game plan for you, the whole structure. He'll tell you exactly what gear you need. It might be, you know, working with you for a few weeks. But if you wanna start, just reach out to him. He'll help you start. Now I don't know what it's going to cost, but it'll cost you a lot. It'll cost you a lot? It'll it'll be a lot less
30:46Yes. Than, like, the the time you're gonna spend for the next year trying to, like, get ready and put it all together in your head. Forty five minutes, he'll fix that problem. And then if you wanna get set up, he could walk you through this whole process. It's time to do it, bro. Um, let me encourage you with the fact that you've done what most people aren't willing to do, and that's build a referral based business. That's called brand. Like, you got a great reputation.
31:13But what's also cool is that you're not gonna be leveraged by trying to make the podcast be monetized because . Sure. And people can feel that when you show up in your content. You feel like you're trying to get something out of it. And if you can approach content creation or podcasting
31:34from a place of adding value because there is maybe nothing you need from doing this. It's just out of the goodwill. It will it will just multiply the stuff you already got going on. You know? There's a reason why these
31:50net worth billionaires are doing YouTube right now. Sharron, he's the he's the CEO of acquisition.com.
31:59He's killing it on YouTube long form. He doesn't need to though. Like, he's he's freaking rich. You know, Daniel Priestley, Sunny Lenarduzzi. There's these CEOs that make really good money, they're showing up online. But their content works because
32:15they're just giving. You know? And I just feel like you're in a perfect position to start because you don't have to do it. And some people who have to do it, like, cool that, like, you've you're choosing that path, but there it it's just really hard when you need something out of when you when when the transaction is so surface level, it it kills the the humanness of your approach because you're just trying to do it for something. You know? Mhmm. But, dude, if you've been this successful without content, it's just turning on a camera Yeah. And a couple mics. That's so that's so cool, though. But I'm glad that you're here. Dude, clap it up for him. Let's go. Could could
32:52you give me maybe your I know you mentioned with the guests you had. It was like, initially, you were like, let's just talk about the event, and hopefully, the people buy tickets for the event. Have you found a strategic way to insert your business in your podcast and, like, in a in a tasteful way where it doesn't feel salesy or repetitive? Yeah. I mean, I just talk about it all the time.
33:15Every episode, I'm gonna mention podcast something because somehow the conversation just always leads to podcasting. Yeah. But also, I built a a podcast, social proof podcast, because I always talk to, like, kinda beginning
33:30stage entrepreneurs. So I've just built an audience of people who need this information. And, typically, my guest is gonna charge you 30,000, $40,000 for coaching. My joint's a 100
33:43I got you. And then I put a little ad in the middle. Hey. I know you're enjoying this episode, but if you have been struggling with this, this, and that, I can help you. $100 a month. Click the link below. Let's get back to the episode. YouTube gonna put commercials in your at your conversation anyway. So Yeah. I just put my own. So this you're talking about the
34:03what what do you call your community? Um, the morning meetup. Yeah. Actually, me and me and my partner Donnie, we're merging communities now because we have the same we got a similar audience, um, but we are a collaboration we're we're collaborating
34:16the morning meetup, which is my community and her community, actionable CEO, and we're gonna make it one community, uh, because we have the podcast together. So it just makes sense to streamline. No. I love that. Yeah. When did you start implementing a paid community as a form of what sponsored your podcast? Well, I always had a paid community. Oh, yeah. Okay. When you started it? That's why I got serious about the podcast. Oh, you had the offer of a paid community. Dude, so good. Absolutely. So if you don't have an offer and you're starting or you have a podcast
34:46Well, have my community. My offer is entrepreneurship. That's why I'm not gonna start a relationship podcast. Yeah. That doesn't have any that's not a that's not a direct line. But you've heard entrepreneurship from me for 500 episodes.
34:59You trust me. You trust me. So I built this foundation of people. So when I have a community, they buy. If I was gonna drop some merch, they buy. Podcast summit, they come. They buy. Because we're building trust here. So that's that's why I don't understand why someone doesn't wanna start and you think it's oversaturated.
35:18By the time if you start now, by the time I'm at a thousand episodes, you'll be at 500 episodes. There's gonna be somebody that's about to start that says, oh, I missed it. Let's just start now. Start building trust. Then everywhere you go, people are gonna say, oh, I love that episode.
35:35I'm a I'm a tell you all this too. I was not getting a lot of traction on the podcast initially, and I did this episode with a with my boy. His name is Wall Street Tremor.
35:50And I wanna say he was episode 52 or 54. 54. It took me 54 episodes to get a episode that hit. I mean, I never seen this type of traffic on my channel. It was insane. I said, oh my gosh. I got one. What happened, though, so that first week, week and a half,
36:12I'm getting all these views from episode 54 or whatever episode it was on Wall Street Trapper. But what then happened was episode 45
36:23of the guy you've never heard of named Melvin Nunnery. That episode started to go crazy. That was my first episode to hit 250,000
36:34views.
36:37But it took me to getting episode 54 to bring some traffic for people to like episode 45,
36:45whichever one that was. And then people started watching the whole back catalog. So the question is, the episode with Melvin Nunnery, the first one that, like, really went crazy, was it good when I recorded it?
36:58Was it a good episode when I recorded it? But I didn't get the views then. Wow. But it took me episode 54 to get somebody that people really love to come to the channel, and it trickled back to this episode that I thought was pretty good in the moment, but nobody saw it for a while. Now if I would've stopped after that, like, oh my gosh, 45 episodes, nothing's happening, I quit.
37:20Because it would lead me to believe that nobody likes any of these 45 episodes. But then 54 hits, and then people start watching everything else. It was incredible. So you don't know what's going to hit. We just gotta keep putting out content, keep improving the content, and making sure we're intentionally looking to get better. So good.
37:41That happened with our episode. I mean, because, like, on we shot it '23. I didn't have a name of the podcast. I didn't have a voice of the I didn't even know what we were doing. I was just like, I'm just gonna interview you. And then dropped it, and it I don't know. Maybe it got 200 views.
37:58I just recently checked. It has over 30,000 views. It's insane. I and I think we underestimate the .
38:09Like, the Internet, the algorithm, even though it's doing its thing right now, it has a way of getting the content. And it's what it wants to do, get the right content to the right person. Mhmm. And so I I shot
38:23I I and this is what I prescribe. Usually, if you wanna start a podcast, like, shoot, like, a handful of shoot four. Like, just commit to a season. I'm gonna get four in the can. And then so when you when you release one, if you do one per week or one every other week, you give yourself some of that margins to get the other ones in the can. And it was, like, you,
38:42a conversation with me and my wife and Art, Marcus y Rogier, and then a UFC fighter fighter that went to my church. Like, those were like I was just, hey, bro. You're a professional athlete. You know? And it was just random shoulder tapping. And then between
38:58yours and Marcus', I mean, collectively, that's over a 100,000 views with both those. He he hit over seventy, eighty thousand views. Wow. And we're talking like backlog. So, I mean, it happened for you. It happened for me, and it can happen for you too. And something you didn't mention is that people quit every day too. So this, like, oversaturated thing is like, well,
39:18some people are staying in the game, but then you have people quitting every day. Oh, for sure. So, like, it's a it's a Think about this. Okay. How many people have been watching listening to the podcast for a while? Okay. How many people
39:32can think of a podcast that you used to listen to a lot, you used to listen to as much anymore? Okay. Celebrity moves and waves. Every every year,
39:44we discover somebody that is, like, the biggest thing in the world that no one knew last year. Like, there's always emerging talent because there's so much content coming out. So I say that to say,
39:58you could be the one next your life could change next year. But we just gotta we have to start at some point. Right? Yeah. We don't we don't know what's going to hit. So I I I think if we're focused on just
40:14doing the work and becoming better, our lives will get better, significantly better. . Nobody's lit forever.
40:26Martin Luther King Junior has a holiday, but nobody really cares
40:33on the day about the speeches. Speeches. Nobody listens to the speeches. He has a holiday and he's got streets named after him and schools and we just like, oh, well, meet me on MLK. But we don't think about Martin at the time. You get what I'm saying? Yeah. Yeah. The most powerful people in the world,
40:53the most significant people in the world, nobody cares about at some point. Celebrities fall in and out of grace. They're can't they're they're mad at Kevlin's stage right now who is the most wholesome person I've ever met in my life. Yeah.
41:09Said on a podcast well, he was on Cam Cam News podcast. He asked him about LGBTQ, and he said, well,
41:19essentially, I mean, I love everybody. You think I'm playing. That's what I'm at. Am I right? That's wild. So he said he's seeing how the church can love on someone and bring them to the church. I mean, Avi saw two individuals who weren't loved on in the church, then they chose to lead the church.
41:37And so he says he's gonna choose to lead with love, but he understands how people don't come to the church because the church can be your judgment of bliss. And there are people mad about that. Dang. It's terrible at stage. Yeah. It's tough. Cracks wholesome jokes all day long. Yeah. And there's people so this is another point. Just
41:59just prepare yourself for celebrity because there is no one that's successful or popular that goes unattacked.
42:12Just trust me on this. Okay? Who could hate Omar? Now I don't know this to be true, but I'm sure only because he's so popular, there's someone that's attacked him.
42:26Yes. In the in the comments, some like, someone's gonna be trying to and if it hasn't really hit in a wave yet, it's coming.
42:36Who Kate Omar? Look at him. Look at me. Nobody wears a shirt like that and hair like that. You cannot hate this man. I got the girl in to talk with Oh my gosh. And he sits like that. Like, I don't even he's a nice guy. Wild. I say that to say there's always going to be an emerging
42:56person that people love. They fall out of love with Omar. They fall in love with you. But you have to be there. Your voice has to be there. And the best way to leverage is you find other people, have them on your show, interview them, you get their audience because they get to discover you. But we gotta start.
43:13We have to we have to start. We can't be afraid to start. I don't care if it's cell phones. Earn Your Leisure started with cell phones at a kitchen table and built a multi million dollar business. They're building communities in Africa from a podcast. Wow. From a small town in New York.
43:33Troy was a teacher when I met him. He was a teacher as the show kept going. And I said, bro, the next school year think it's summertime. I said, school year. How are you gonna man you know you have to quit. Right? He said, no. I think I'm gonna manage it. I'm gonna balance it. He wound up quitting, but one of the biggest shows, he was a teacher.
43:54Yeah. It's crazy. What are we doing? I'm telling you, you have to start now to at least get in the runnings of being that person nobody knew last year that everybody knows this year. It's fire. We we talked a little bit about views. Mhmm. Can you maybe be
44:11little more practical tactical just the the focus on YouTube hosting your podcast and, you know, people are wanting the production value to be high. Like, can can you talk about YouTube versus just audio? At the what's the least you should do? I'd
44:29say you do both because right now we're recording video and audio. We just take the video, pair it with the audio, and put it on YouTube, Facebook, long form. And we take the audio and upload it to podcast platforms. Right? Nobody's confused about that part. Right? Okay.
44:45I think they got it. Okay. And then what about, like, packaging on YouTube to, like, break through the algorithm? Watch the department. Okay? Because he's the GOAT. Yeah. Okay. I listen. Okay. Let me tell y'all how we go about this. I go to Chad GPT, and I say, Chad,
45:02want you to act as an SEO YouTube guru expert. This is and I'll upload the transcript. So you could take the transcript the audio. I don't know how we do it, but my guy, he does it. He'll extract the extract the transcript
45:16and we'll put it into ChatGPT, and I'll say, chat, look at this episode. I want you to give me a thumbnail title, thumbnail option, and a title,
45:27and it starts packaging the stuff. If I don't like it, I ask them for some more. So then I'm like, Chad, are you sure? And they'll be like, you know what? You're right. I'm not sure. It won't start after it. But that's how we start packaging it. And I just I just put I I put it up. It's good. Yeah. No. I mean, any other AI things you've been using? Oh. Oh. Yes.
45:49So well, chat really runs my life. But I've I've been doing these episodes y'all. Don't tell anyone. Uh,
45:58um, Okay. So I thought this I thought of this idea. Like, I can't get every CEO to tell the story about their company, so I was gonna research the CEOs. So what I did was I went on chat and I said, yo. I wanna do a forty five minute episode
46:15talking about the founders of Airbnb. And I said, I want you to go deep with, uh, with stats and facts and figures and double check it,
46:26and it spat out this script. And I got a camera with a teleprompter. We got a teleprompter in here somewhere. Right? Got a teleprompter. So the teleprompter is something you put on the camera, and you look at it, but you're really reading. And I just read that joint.
46:42And then I did an episode called weddings are a scam. They are. Weddings are a scam. Yo. Really? The whole diamond ring thing? That was that was built by a diamond company that started incorporating the movies and stuff like that. I didn't know that. I'm no genius. I got it from Chad GBT in my script. So it was a script, and I read it the whole time. But I had two camera angles, this one and that one. So when I stuttered a little bit, we just switched to the other angle, but I read it the whole time.
47:13I just read that joy. It just kept going. And then you can get the little foot pedal, and you can, like, you hit the little foot pedal, and it goes down. You keep reading. So the Beers, this diamond company, they thought I was gonna da da da da da da. And then if I need to slow down, I just take my foot off the pedal, and I just keep I I read that joy.
47:31So good. That's the easiest thing in the world. When I get back tomorrow, I'm a do it. I just do it on ChatGPT. Now I do, like, look at it and, like, if I don't talk like that, I'll say it in a different sentence. So it's not like I just spit it out in chat, but I'll look at it. It'll write you a good one. Y'all wanna try it real quick?
47:50Alright. Y'all anybody got chat? GBT? Alright. Let's do it. I'm about to show y'all. Grab your phone. Anybody got the edits app? Edits app? Okay. Cool. Do me a favor. We're about to do this together. Okay. I know it's kinda ruining No. It's cool. But Do you feel comfortable screen screen record your phone real quick? Oh, yeah. Absolutely. Throw it in? Alright. Um,
48:08here we go. Alright. So I'm gonna go and check. Who has a business? What's your somebody give me your business. What's your business? Business? Restaurant. Restaurant. Okay. Um, what's an interesting topic in restaurant team? Food Food cost. Okay.
48:23Alright, Chad. My friend is a restaurant owner. Okay. And he wants to do a sixty second video on food cost. What I want is I want this to be fun and engaging and broken down simply so the average person,
48:38um, can, like, understand what food cost is. And I want some facts and statistics and some examples so I can really explain it, but I want you to do it in a script so I could just read it. So it has to be really simple. No big words because I'm gonna be reading. Okay? So give me a forty five second script that I can read that's gonna be engaging
49:00for people who are interested in food. So that's chat. So we're gonna see what that looks like. Alright. So do me a favor. I want all y'all to do what I just did just for your industry real quick. Okay? Real quickly. Real quickly. Okay. Y'all stop doing y'all's. She's gonna do hers. Let's do it. Let's go give her round of applause. Okay. Talking to Chad. Let's go. Hey, Chad. So I wanna do a forty five second video on real estate and why it's a great time to buy here in Las Vegas.
49:32I want it to be simple because I'm going to be reading it. So keep it in my language because we know we love the people and they love us. So forty five seconds, I'm gonna put it in a transcript. So keep it simple. Forty five seconds. Go. So y'all are gonna do that. Right? So what I want you to do is I want you to copy it. You know how to copy it? Yes. It's at the bottom left? I got you. Open the edits app. You have the edits app? I do. Okay. Alright. All y'all go to the edits app real quick.
50:00So we're gonna open the edits app. Alright? And what we're gonna do is everybody there? Everybody on the edits app? At the bottom
50:10right, there's a circle with a circle in it. Got it? Yes. I want you to hit that. On the left side, you'll see a couple little little icons. See where it says teleprompter? Do see that? Uh-huh. Or it might not say it. It's like a little box with two little lines in it. It's at the bottom. Y'all see it? Oh, I see it. Yes. I see it. Yes. It looks like a little book. Where it says add your script, I want you to paste.
50:36Hold, please. We're doing it. K. Take your time. I have done this before, but it was moving too fast. Set the low pace. You got it? Alright. I'm a show you how to fix that. You ready? So what this looks like, you all, you'll see it here. This is what Chad gave me. Right? It's in the teleprompter.
50:55You see it? Okay. So what I'm going to do is I'm gonna hit this little red button, and I'm just gonna read it. Okay?
51:04So it's gonna look like this. You ever wonder why your favorite restaurant cares so much about portion sizes? It is not because they're cheap. It's because something called
51:15food cost. Say it with me. Food cost. Food cost is just this. How much it cost to make the dish compared to how much they sell it for. So let's say a burger cost $3 to bake and they sell it for $10. That's a 30% food cost. Now here's the crazy part. Most restaurants try to stay somewhere between 2535%.
51:37Why? Because the rest of that money has to pay for rent and staff and lights and at some point get a profit. So if they just give you a little too many fries or cook
51:50cook order cook adds cheese, that 30% turns into 40% real quick, and now they're not making any money. They're losing it. That's why consistency is everything in restaurants. So next time your plate looks perfectly measured, just know that's not by accident, that's survival. So I'll stop. Right? So this is what it looks like.
52:10You ever wonder why your favorite restaurant cares so much about portion sizes? So good. It is not because they're cheap, it's because something called food cost. Now I I stuttered a little bit. You did really good. But I would just do it over because I just re I would just read better. Right? But so some of us are having a problem creating content.
52:33You'll never run out of ideas if you just ask Chad to tell you what to say and you can read good. Well, read well. Right? You can read well. Right? So I'm doing this for Instagram, and I I could post these all day long. Chat's not gonna run out of scripts. Right?
52:53They're just they're just not. I will read it, and I will post it. I could do the same thing with a podcast. It's just longer.
53:03We're just describing the disparity of of,
53:08let's say, good women to find in Las Vegas. Let's say you have a relationship podcast. Hard to find a good woman here. This is this is why. And just ask it. It will come up with some answers or some some hypothetical
53:22or some sort of hypothesis on why there's a disparity for what you're asking for. And you go through it, you make your little adjustments, and you read it. You got an episode. Solo episode. You don't need not a guest,
53:35and you sound brilliant. That's why always tell her to put some facts in there because I just wanna spit off facts. You know I mean? Then I then I sound like a genius, and I become a person of influence.
53:47All these bra all these little videos I'll be doing, I'm reading them. And I thought about it a few minutes before I did it. Let's ask Chad and they gave me the script. It's fire. Clap it up for that one. That's that's free game. What where are you at with
54:04using AI to create? Like, you know, like legit. That's what I just did. No. For sure. But I mean, like, podcast long form, like, will you I don't know. I just wanna know if you're like That. I'm when I go back, I'm a do a long form podcast, and I'm a read that joint. Because you could probably
54:22throw all your podcasts inside of delphi.ai. This is not sponsored. And then tell Delphi
54:29to read the script and it'll nobody would even know. That's It's it's your voice. Billy showed me the joint for Notebook LM where they were
54:41first off, it threw me off a little bit because he he sent me this video. He's like, yo. These people talking about this last hot seat that you did. And it was too you they sounded they sounded white. You know I mean? And I just
54:55you know, like, they just sound that way. He was like, hey. So, uh, this guy, David Shands, he's just, I mean, he's tearing this girl up in the podcast. It's just don't know why. And the other lady's like, yeah, man. He's really hard on it, but there's some real truths to it. The Notebook LM created a podcast based off my podcast when he fed them my podcast to read, and they had conversation a about it.
55:17That could be a whole podcast. That's insane. There you know, there are influencers that are AI right now. Right? For sure. Yeah. That's way more followers than us. 100. Because they can pump out endless content and they're searching the world for what people wanna listen to, we can do the same thing. Let's not let's not fall behind. It's like the people that just didn't wanna get on computers when the whole world was getting on computers. Like, I don't wanna be I don't wanna have a computer.
55:42Why? It's weird. We're gonna say something. I'm sorry. D'Andre had a question. I kinda feel like I'm a victim to
55:52or hostage to my analytics on my YouTube studio. Do you agree with uploading when you see, like, your audience is on the most every week for your long form? That's the first question because I used to not do that, and then I saw the analytics. I'm like, oh, okay. This just makes sense. Feed them if they're here. You know what I mean? So now I just do that. And then secondly,
56:13do you upload your long form and then put in shorts so that when someone sees a short on the reels, they have the long form to go to? Or do you upload shorts first to get them hyped to want to watch the long form? I don't have good retention, so you gotta, like, ask one of the top what was the first I was focusing on the first one. No. I got you. My fault. So I wasn't listening to the second one, but then I locked into the second one. I forgot the first. What was the first upload at the same time every week? And why? I do. I upload at the same time every week because that's the system that we follow. That's good. And what I found was
56:47your audience is online based on how you train them to be online. So if you started uploading overnight, let's say, at, like, two in the morning, I I believe
57:00that your audience would probably skew after a while later because that's how you train them. So like, but but, yeah, don't don't follow them. You make them follow you. Correct. I think about mister beast up uploads on Saturdays. This guy, Matt Armstrong does like car videos uploads on Sundays, and I just know that, you know, Like Yep. And, um, so that's good. And then the next question was, do you And and also, I wanna I wanna say is to remember,
57:27the time that you upload isn't gonna dictate the success of the episode. Right. I upload this one video six months before it was popular.
57:38Right. So, like, this is especially if it's evergreen content, this stuff is gonna live forever. Go to like, I want you to look at your YouTube. Yeah. And I want you to go to
57:49a video that you recorded at least three years ago. Yep. And I wanna know, whatever random one you pick on,
58:00how many views it got in the last thirty days. Three years ago. I've never looked at his back end channel, but I know
58:09there are some people that watch something he recorded three years ago today or yesterday, this week at some point. So don't like, don't be a hostage to that. Create your time schedule not because the audience is online, but because that's your consistent time. Cool. Do you upload short content short as in reels to get them hyped to watch the long form, or do you already have the long form there and then release short forms to get them to go to it and and watch it? Yeah. I upload the long form, and then we have shorts.
58:42But I I have two clips a day that go out. Well, two on Instagram. Those same two go on TikTok. Those same two go on Facebook. Those same two go on shorts as well. So here's the the biggest thing. Um, don't
58:57produce what you're not gonna promote. So many of us upload the episode, and if it doesn't hit, just didn't hit. Like, we need to promote it all throughout the week to get people to come over.
59:09So And and I would even say about creating that feeling. If if you create that feeling, I wanna give, yeah, I wanna give people the opportunity to move on it. Literally, um, my brother who's in ministry, he was on a friend's podcast, and they made a podcast around
59:25my my father who actually, today's his, like, one year death anniversary. And so I'm just I'm just gonna paint the picture. I see a post on my Instagram of them promoting this podcast, and I'm like, I'm interested. I don't know who your friend is. My my brother's name is Michael. I don't know his friend is, but I'm like, cool. This, like, podcast about how my brother talked about our dad. So I went on YouTube, and it was, like, releasing at 4PM.
59:47I was like, rip, bro. So, yeah, just drop it then promote. Did you find something? Yeah. No. I mean, this one with Marcus shot or released on 10/25/2023.
60:02It in the last forty eight hours on YouTube, it got 12 views. And 12 people. 12 people. And it's an hour long. So, like, I mean, there's just a little bit more than 12 people here. I you know? Like you know?
60:17Yeah. I know. It's powerful. So we gotta take up space online. Moral of the story, let's start taking up space online. My question is, how have you seen the industry change? Because you've been podcasting a long time as well.
60:30And how can we as podcasters adapt to the changes and the expectations of the people around us of how the industry is changing? Because I think that everybody sees
60:43you know, those shows as kind of like the go to the standard shows. Right? And it can leave a lot of people feeling like, I'm not doing good enough, or I'm not doing well enough. But the reality is is that we're all killing it. We're all doing an amazing job. So talk to a little bit about that, like, how you've seen the industry grow, and how can we as podcasters, like,
61:03kind of reset our expectations, but also grow as a as a community. Yeah. There there are more options for people to listen to, but but most people aren't gonna be consistent. But I will say we have to find some sort of
61:19. Meaning, what is it that people are looking for right now? So
61:27when when I started interviewing people, just interviewing entrepreneurs about their story, there weren't other there weren't that many other shows doing it. So when you find ours, it's like, wow. This is this is dope. I'm I'm getting to know some other people. Now it's a lot more, which means if I'm gonna start a podcast today, I'm starting with some sort of unique angle.
61:50A unique angle, not just getting people stories, listening but to an audience. A unique angle. Let's say we could do a relationship podcast where me and Omar just started talking about relationships. Or
62:02I could find I could only interview people that have been divorced. Or
62:11they were married. They're divorced now. I interview him for thirty minutes in a separate room. I interview her for thirty minutes. I like it. I'm trying to understand why the marriage didn't work. That will be interesting to see the perspectives. Right? You'd watch that. But we gotta think, not just let me sit down and talk about relationships.
62:30Let's just have and we we we have to attack it from a unique perspective now. Dude, I love that you brought that up. There's a girl in my program who just just started a podcast probably two months ago, Jasmine May's single and saved podcast.
62:48It's relationships, but there's it's it's niche. And she's gotten a few to go over a 100,000 views already. Good
62:56conversation. It the it's and so I I think two things. Number one, there will always be pros in every
63:04sector. Right? And and, yes, they're the maybe they're the gold standard for mass viewership, but the opportunity
63:12to create your own impact, I think, is still wide open, especially by niching strategically niching down. You know? Is she single?
63:23Yes. Man, does she ever get on there and transparently be like, yo, y'all. I text last night. I'm sorry. I've been sassing her for the last six years, but
63:36come on. Like, come on. Let's let's have a conversation. Are we are talking about all the things that they deal with and struggle with, and it can't be just Patty k conversation like, oh, just let it lower and just fasten it. Let's let's have a real conversation. That that's that's an angle. So encourage
63:53even outside of, like, the people doing their podcast runs, encourage them to start their own. Because I believe I really do believe a lot of the value that is overlooked
64:05is in the clips that come from the podcast. Mhmm. You'll get way more views from the clips than you are from the full episodes. That's why for monetization
64:16on YouTube, you can have a thousand subscribers and 4,000 watch time hours. Right? Unless it changed. But the other way to get monetized
64:26uh, so you have to have a thousand subscribers and 4,000 watch time hours in, like, twelve months. Right? So they give you a year. The other way to get monetized is you have to have 10,000,000 short views in a ninety day window.
64:40What that tells me is they know that it's a lot easier to get a lot of views from shorts than it is to get the long form videos, which says to me, shorts will always move further than the long form. But we do both by recording long form, then we take the clips out and we shoot those out. So your clients, if they're doing a podcast, they could be doing a podcast. Yes. We're gonna put up the long form, but I need at least
65:06seven to 14 clips out of this one hour long interview so that I can stay present and I can stumble on people's pocket. Yo. Look. Just look on pick on your pick up your Instagram real quick. Look at this. This is so amazing. I I haven't seen your Instagram, but I want you to just go through your feed real quick. And what you'll notice is that probably
65:2750% of the content that you see are not people that you've decided to follow. Mhmm. So so scroll. So I follow this person. I follow them. I follow them. Um, and then
65:43this is a suggested. It's suggesting that I look at those people, then I keep going. I'm not in file I'm not following them. This is suggested. Intraelligence? I'm not following this person. So I saw three, and then I I saw three that I followed, then it was three that I wasn't following, then Wall Street chapter,
66:03and then threads. It suggested I follow a bunch of people on threads. And then this person, I follow. This person, I don't follow.
66:14Yes. Why? It's not even a feed of people that I follow. What does that mean for you? It means you're gonna at some point if we can put out enough content. That's how we discover.
66:31So Hey. Could you talk a little bit about Podcast Summit? So what is it? How long have you had it? And what's your, like, goal with this event? Good point, man. Podcast Summit is literally the largest gathering for podcast education in the country that we've been doing. This would be our fourth year.
66:51Um, I saw a gap of, like, all the stuff that we're talking about right now over two days. Anywhere you are, whether it's I haven't started and I need to figure out the tools, Omar speaks at least twice every single year. Uh, we have workshops from what type of equipment to get to get started right now with any budget all the way up to how to, um, this year, we have the webinar
67:15funnel model and how you leverage podcasting. So if you ever seen somebody doing online training,
67:22they're probably doing a webinar meeting. I'm gonna give you forty five minutes, an hour, hour and a half of content, and at the end, I'm gonna sell you something. But on the podcast, I'm sure there's either ad in there or something that's leading you to this particular offer. So if you have an offer, you don't know that it it it can be kinda complex,
67:42but that's why we have a workshop dedicated to just that or the science behind going viral on social media. Because if we can go social me if we can go viral on social media and we have long form content on YouTube and we have a podcast, some of those people that see you go viral from social media, these scripts, they're gonna look you up to try to find the rest of your stuff. And that supports that.
68:05Over to, um, this year for the first time, I'm gonna be doing the art of the interview because I believe interviewing is an art. And
68:15not only just for podcasting, just in real life, but David Letterman did the fires interview. He did an interview with Jay Z. Jay Z doesn't give the best interviews, but he did a he had he asked Jay z an incredible question. He asked Jay z about cheating on Beyonce. Now for my guys here, there's a guy code. You don't ask about that stuff in front of people. Right? But the way he did it was
68:40you can tell he's been in this game for forty plus years. He started out with he said, I wanted to ask you one other question. He said, I ran into a situation where I almost lost my family.
68:53And he starts talking about how, I guess, he got caught up in this scandal and he just the feeling of almost losing his family and something dumb that he did almost ripped up his family. And he talked for, like, five minutes. And he said he looked at Jay Z and he said,
69:11and I was just wondering if that rings a bell with you. It
69:18was art to me. It was art. Like somebody who really appreciates basketball like a good move, that was that for me. I said, you can that's why he's been doing this for you. It was just it was the dopest way to ask a question. So I'm gonna I'm gonna be doing kind of the this year. I haven't really taught it before but this goes into not only just podcasting
69:41but if you're on a first date, you need to, like, extract some answers. Mhmm. Right? You ever you ever ask a question, you know, they didn't really give you the right answer, but you move on to the next question because you don't know how to extract it in a way.
69:56But I think that's what's been able to give a edge, but there's literally two days jam packed, two workshops going on at the same time. We're going heavy on activations this year where we have a bunch of setups where you don't know him, he doesn't know you, but you want to have a conversation with him. Y'all can sit down and record a podcast right on your phone, SD cards. We're we're figuring out the logistics. But for two days, we have some of the best of best. Actually, Kev on stage is speaking. B Simone will be speaking. She built two really successful podcasts
70:27back to back after a lot of turmoil. Ernie Leisure will be there. Um, they're gonna be teaching how to build a media empire. We got workshops going on how to build a content creation space for those that maybe don't want a podcast, but you see what's happening in the industry, but you wanna build a business around it. So literally two jam packed days, and you get to pick your experience. So good. And I'll be there for the fourth year in a row. Yeah.
70:50Perfect attendance. Let's go. Absolutely. And honestly, it it is a really cool on unlike anything event. Something I found, I asked a CPA this, tech strategist this. I asked them, Carlton Dennis. I said,
71:06is having a podcast the greatest tax play to be able to write off a vacation? And he was like,
71:16I said, most tax strategists are saying start a travel vlog YouTube channel, which, like, you gotta go to the restaurant, you gotta go to the hotel and make a review. That's like, that's not fun. But if I go to a city and I use podcasting to market my business,
71:32isn't that trip a deduction? Deduction? And he said, 100%. Wow. And so I was like, so if I go, which I've been doing, it's either I'm tax evading or I'm like playing this I'm playing the game.
71:46He's like, we can go to Cabo and link up in Cabo and have a conversation conversation in in that. That. I was like, so that makes that, like, one element in your business unlocks a whole unlimited opportunity of writing off trips. Incredible. And he said, podcasting is I love it. Right now. Absolutely. You can use that. That's good. I have and I will. Yeah. Give me my next ad. Yeah. And I mean and I just I mean, making
72:13putting purpose behind a trip for your business, it but then it's like if we're gonna have conversations anyway, might as well Sure. Use it. So Alright. Can you give me that for I'm I'm gonna run out as an ad for real. So can you get that for me? Yeah. Yeah. Serious. You're laughing. Really serious? I thank you, brother. Awesome.
72:31Yo. Can we thank David Shans? Come on. Alright. We'll have all the information in the show notes or the description, bro. You're the best. I mean, honestly, stepping into this world, talk about indirect benefits of of putting yourself out there, and one of those is just a relationship with you. And
72:51thanks for speaking life into me, for believing in me. People saw publicly on a podcast who you really were with that one of the first episodes I dropped, and you were like, throw the workshop. I'm like, yeah, but I don't know what to do. And you're like, do what you do online. Just do it in person. I don't know how much to charge. I like, was don't know. Maybe $500. He's like, charge $500
73:11just for whatever it's worth. I remember I I ended up charging $5. Yeah. And, like, 12 people showed up. And then of that twelve, four of them joined my coaching program, and it it turned it opened up even this the fact that I'm even here right now is because you saw something more that I had to take over a church to be able to house the another the next level of what I was afraid of doing. So I just wanna say you're real one. Excellent. Love you.
73:39Hey. I gotta clap it up for Omar, bro. Like, just come on. This this this guy is in front. So the yo. He's been dope for a long time, and I think I I I think I saw you, and I'm just enamored at your information and how it comes off, um, not arrogant or it comes off really humble and just real chill and I relate to that. Yeah. And I'm like, man, the world is gonna love you, bro.
74:06And then you put in the work. So I think there was, like, some sort of challenge, and I was like, yo, put like, the like, I think I was talking to Art, like, yo, let's make sure we do it. When's the date? Let's do it. Because I know that you have something special, and there are people that just have that special, like, thing to them. They've always had that. And it like, I and I've been able to watch even your confidence grow.
74:30Um, not that you weren't confident before, but, like, you're, like, really walking in it. And I think there's a power in that. But even as you walk in in it, it's not an arrogance or, like, I'm above you, and I think that's special. That's hard for people to do, to experience a certain level of success and not start to be full of themselves. And I think you've always maintained that, man. So Love you, bro. Love you too, man. Thank you.
74:54David Shins. Yeah.
— full transcript
§ 05 · For Joe
Selling-through-stories at podcast length — David Shands is the syllabus.
Modern Creator playbook
If Myron Golden is the parable-teaching grandmaster, David is the social-media-native version. Same density of metaphor, same comfort coining named concepts mid-sentence. Joe's whole content cadence could be re-skinned around this formula.
- Steal the cold-open sizzle structure: hard-cut your guest's two strongest lines BEFORE the formal welcome. 30 seconds of tease, then the proper intro re-asks the same questions. Works for Sip-Ship-Sell, Killing Excuses, Creator Hotline.
- Build the historical-analogy hook for the $6 Stack thesis. Every category SaaS rents to you (CRM, CMS, transcription, image gen, voice cloning) was called impossible-to-self-host. Make the parade. Same shape as David's radio→TV→Internet→podcasting.
- Coin terms aggressively. David drops 'trust recession,' 'right now hook,' 'art of the interview,' 'Hot Seat,' 'Fry Friday' in one talk. Joe needs one new named concept per video — for the negative behavior AND the positive behavior.
- Use the chiastic strike-through-then-replace structure for positioning copy. Omar's 'no offer problem, no industry problem, no sales problem — awareness problem' is copy-paste-ready. Joe version: 'no tool problem, no stack problem, no money problem — ownership problem.'
- Run live-coaching segments inside long-form content. Three audience members get diagnosed live in this episode — that's three short-form clips per long-form recording, plus the trust signal of solving real problems on camera.
- Embed the sponsor like David does — mid-conversation, framed as an answer to the problem just stated. Don't apologize for it, bulletproof it (Omar's term).
- When you interview — Riley, Greg Isenberg, anyone in the orbit — set up your hardest question with 2-3 minutes of personal vulnerability first. The Letterman/Jay-Z move. Compress the elevation moment to three words: 'It was art.'
- Ship the AI-scripted-podcast workflow yourself. ChatGPT + Edits app teleprompter + foot pedal = solo episodes you can read on camera in 5 minutes of prep. Joe could ship a Killing Excuses solo every day this way.
