WEBVTT 00:00:00.000 --> 00:00:08.640 So if you're a new viewer, welcome. I don't normally say that in my videos, but I need you to hear this one. So I'm gonna be very direct with you today. It's not because I'm trying to be harsh. 00:00:08.720 --> 00:00:46.305 I genuinely want to see you win on this platform. So let me tell you something that I think is gonna change the way that you think about YouTube. A viewer left a comment on one of my videos a while back ago, and they said something that stuck with me ever since. He said, YouTube is like a 10 digit combination lock. And even if one dial is off, the algorithm keeps you locked out. So it doesn't matter how hard you worked on the video. It doesn't matter how good it is. Like, one wrong dial and the lock stay shut. But if you get all 10 right, then the algorithm finally starts working for you. And I sat there for a while thinking about it because he's right. That's exactly how it works. So most creators are out here spinning three, maybe four dials, and they're wondering why the lock won't open, 00:00:46.545 --> 00:01:07.790 why the algorithm is ignoring them, why nothing is working. And it's because you need all 10, not seven, not nine. You need all 10. If you miss one, then the lock's gonna stay shut. And all of the YouTube gurus out there, they'll give you two or three of these dials, and then they save the rest for the next video. They don't wanna give you the entire formula because they want you to get frustrated. They want you to be more frustrated 00:01:07.790 --> 00:01:12.750 so that you focus on why it's not working so that they can lead you to their coaching or their course. 00:01:13.405 --> 00:01:15.645 I'm giving you all 10 right now. 00:01:15.965 --> 00:01:23.165 So I decided on this video, I'm gonna really do my best to connect with you because this is the answer. Like, these 10 dials 00:01:23.245 --> 00:01:30.360 are all you need to get the algorithm to actually start working for you. But you can't skip any of them. Like, you can't pick your favorites. 00:01:30.600 --> 00:01:45.065 You have to do all 10 or the combination doesn't work. So dial number one. And I want you to pay attention because this is where everything starts. And if you get this one wrong, the other nine dials are completely irrelevant. So let me ask you something. If posting consistently isn't the problem, 00:01:45.465 --> 00:01:49.545 then what is? You can have average editing. You can have average audio. 00:01:49.705 --> 00:02:05.480 Your lighting could be whatever you've got. You can stumble over your words a little bit. Like, none of that is what's keeping this lock shut for you. There's something that comes before all of that. Before you even hit record, some of you are spending fifteen hours, twenty hours on a video that nobody asked for. 00:02:05.720 --> 00:02:12.295 Like, you're perfecting something that the market doesn't want. And look, if you tell me, but Michael, I wanna be original. 00:02:12.535 --> 00:02:14.135 I don't wanna copy anyone. 00:02:14.295 --> 00:02:18.455 Okay? That's a passion project. There's nothing wrong with a hobby. 00:02:18.695 --> 00:02:29.550 More power to you. But I have a feeling that if you're watching this video right now, like, you want more than that. This is only the first style. Like, you still need all 10. So please let me save you years of frustration. 00:02:29.950 --> 00:02:33.710 Like, the first style on this lock is the smart gamble. 00:02:34.110 --> 00:03:12.005 You have to only make videos built on ideas that have been proven to work. And that doesn't mean copy someone else's video. It means take ideas that have already worked and then mix them together your way. So combine two or three proven concepts into something that no one's ever seen before because you're one of the first people to put them together like that. But this alone won't save you, not even close because there's something that happens before the viewer ever decides whether to watch. Dial number two. So here's something that I don't think enough people talk about honestly. So YouTube is not showing your video on some private island where only viewers can see your content. Like, you're sitting right next to your competition. 00:03:12.165 --> 00:03:14.565 So these are creators with millions of subscribers 00:03:14.645 --> 00:03:40.965 with teams behind them, like, with years of experience. And I want you to give this some extra thought. So think about your latest title and thumbnail. Now imagine someone is scrolling YouTube right before they go to sleep. So they're in bed, they're tired, and your video pops up. Do they say to themselves, well, now I really can't go to sleep until I watch this. And if the answer is no, like, then honestly, that video probably wasn't making. Not with that packaging, like, because if you're not standing out next to your competition, 00:03:41.205 --> 00:03:44.565 like, you're invisible. This style is the attention fight. 00:03:44.805 --> 00:04:10.635 Your title and your thumbnail are designed specifically to win against the person sitting right next to you in the feed, like, in isolation. Like, you're against them. Okay. So we have two dials down. So once again, if you skip any of these next, say, these two mean absolutely nothing. So the lock doesn't do partial credit. So dial number 3. So they click, they're watching, but something is off. They're not staying. Like, they're not coming back. And it's not because your editing is bad or your hook was weak. 00:04:10.955 --> 00:04:18.140 They don't feel like you get them, like, not at a surface level. Like, I'm talking about a level that most creators never attempt to reach. 00:04:18.380 --> 00:04:36.695 And if this isn't just an educational channel thing or a business channel thing, like, if you make entertainment content like this still applies. So what makes your audience feel entertained and why? Like, what are the things that actually bother them in their day to day life? Like, not the big obvious stuff. I'm talking about the subtle frustrations, 00:04:36.935 --> 00:04:40.455 like the emotions, the things that they feel, but they can't quite put into words. 00:04:41.030 --> 00:04:44.790 If you can't describe what your viewer is feeling right now in their life, 00:04:45.030 --> 00:04:53.750 how are you gonna make content that connects with them? So this style is the psychology play. So knowing your audience deeper than anyone else in your space, like their psychology, 00:04:54.185 --> 00:04:56.025 their fears, their desires, 00:04:56.185 --> 00:05:33.905 all of it. Because when you understand them at that depth, like you begin to connect with them on a deeper level. And people wanna know that there's a real human on the other side talking to them. And that is a level that most of your current competition will never reach, But knowing them doesn't mean that they're gonna stay. Right? Most viewers leave before they even get to the good part of your video. And a lot of creators know why, but they don't do anything about it. Like, they think that's beneath them. Like, I see this all of the time. I've seen creators say, it's not my fault viewers have a low attention span. So dial number 4. And this one, I think some of you are gonna push back on because a lot of creators hear what I'm about to say and they go, that's manipulation. 00:05:34.225 --> 00:05:37.825 And I've seen really smart people make this mistake. So storytelling, 00:05:38.510 --> 00:05:39.390 metaphors, 00:05:39.470 --> 00:05:50.270 like lists that help people anticipate where you're going. So keeping the viewers cup half full so that they always want a little more. Like, these aren't tricks. Like, these are basic things that work on human attention. 00:05:50.865 --> 00:05:54.945 And they've been working for tens of thousands of years through storytelling. 00:05:55.345 --> 00:05:58.385 And if you don't wanna use them because you think it's manipulative, 00:05:58.465 --> 00:06:20.585 I mean, then your views are gonna go somewhere else where someone else is willing to hold their attention. And you can't build trust with someone who left your video a minute too. Like, you just can't. This dial is the tension machine. So it's about keeping people watching because if they leave before they get to the good part, none of the other dials matter. But before I get to the next dial, like, there's something about this lock that I need you to understand. 00:06:20.825 --> 00:06:30.665 So you want this lock to be hard. I know that sounds crazy, but think about it. If you had the same 10 dial combination lock on a safe on a piece of property that you owned, 00:06:31.270 --> 00:06:35.830 would you want everyone to be able to access it or open it? Of course not. 00:06:36.150 --> 00:07:06.170 Like, the YouTube algorithm, it works the same way. We don't want every creator figuring out how to unlock it because only a percentage of creators will actually be willing to line up all 10 dials. Like, most people are gonna get to dial 4 and number five, and they're gonna decide that this is way too much work, and they're gonna walk away. And that's not the algorithm failing them. Like, that's them choosing to leave before they've truly figured it out. So the difficulty isn't the problem here. The difficulty is what protects your opportunity 00:07:06.250 --> 00:07:20.955 from everyone who won't do the work. So that means you're still going and your competitor already gave up because they weren't willing to do the work. So dial number 5. And this one, honestly, it's not one that people talk about enough in my opinion, especially in algorithm videos. 00:07:21.355 --> 00:07:23.915 And it's one that I still struggle with myself too. 00:07:24.155 --> 00:07:34.590 If people are watching you talk and they can feel that you're reading, like, they can sense that the words are coming from a script and not from you, it's gonna create a gap. 00:07:34.910 --> 00:07:49.365 It's subtle, but they feel it. And when they feel it, they don't trust what you're saying. Not because you're wrong, because it doesn't feel real. My first video on this channel, like, the audio was rough. Like, the lighting was off, 00:07:49.765 --> 00:08:16.455 and my connection with the camera just wasn't there. And instead of waiting until video 50 or video a 100 to fix it, like, I forced myself to get better on every single upload. Like, sometimes I missed the mark, but on average, I've been consistently improving. So I'm 22 videos in now, and I'm still getting better at this, of course. But I know that if I don't keep working on it, like, it's gonna hold me back. And, like, it's gonna hold all of us back. So this dial is the believability factor, 00:08:16.615 --> 00:08:40.405 and it's exactly what it sounds like. Being human first and letting the script come second. So pausing when you need a pause, letting your audience feel like you're right there with them, not performing for them. Until we get this right, like, we're not gonna connect with people the way we need to. And if you think you can skip this one because you've got the other four down, like, this lock doesn't care which style you skip. It's just gonna stay shut. 00:08:40.805 --> 00:08:43.125 So they believe you now. Like, they're connected. 00:08:43.365 --> 00:08:44.885 So they watch the whole video. 00:08:45.285 --> 00:09:13.945 But what happens when it ends? So dial number 6. I want you to think about this honestly. So are there hundreds of people at this moment, like, now, desperate to see what video you make next? Like, do they have that feeling in their gut where they're like, I can't wait to see what this person puts out? Because if nobody feels that way about your content, like, this style isn't gonna turn. And look, you don't have to be the loudest or the most over the top creator to make this happen. Like, you can be subtle, like, you could be calm, 00:09:14.105 --> 00:09:19.945 but the audience has to feel something when they think about you or your content. So this style is the content obsession. 00:09:20.340 --> 00:09:51.870 So I'm not talking about you being obsessed with making content. So I'm talking about making your audience obsessed with consuming it. So making people need your next video before it even exists. Like, give them something they can't get anywhere else. But obsession only works if they can actually know what to expect from you. And if your channel is all over the place, they have no idea what you are. And if they don't know, if your audience doesn't know, I promise YouTube's not gonna know either. So dial number 7. Some of you are constantly changing topics, like changing formats, 00:09:52.110 --> 00:10:02.855 changing who you're talking to every single video. Like and every time you do that, like, the algorithm has to start over. Like, it has to find a brand new audience for you, and that's expensive. 00:10:03.175 --> 00:10:18.840 Like, it costs YouTube more resources every time you make them do that. Meanwhile, your competitor who stays on topic, the algorithm already knows exactly who their audience is. So it shows their videos to people who are most guaranteed to click and watch. So they have a higher CTR. 00:10:19.000 --> 00:10:32.605 They have a longer watch time. They have more promotions all because they made the algorithm's job easy, and you made it hard. So show them that you can solve their specific problems. Like, show them that you understand what it feels like to be in their position, 00:10:33.005 --> 00:11:05.375 and then keep showing up for the same people over and over for months. It doesn't have to be perfect, like but they need to feel that you care, that you're giving it everything you've got. Like, people feel that. And eventually, if you do it for long enough, like, cup will overflow. So this style is the one audience. So committing to one group of people and never letting them forget who you are. A consistent identity, a consistent format, a consistent reason for someone to come back. If you figure that out like the algorithm figures out the rest. So now that you're focused, now that you're consistent, 00:11:05.695 --> 00:11:31.635 are you paying attention to what's actually happening around you? I mean, because there's free leverage sitting right there in front of most creators and they completely ignore it. So dial number 8. YouTube already has data on audiences who are watching specific types of content right now. Like right now, like today, there are viewers actively looking for videos in your space and most creators don't even think about that. They just make whatever they want to make whenever they feel like making it and hope that it works. 00:11:32.115 --> 00:11:37.235 So here's what I do. I add every competitor in my space to my subscriptions, 00:11:37.635 --> 00:11:39.875 and I use the vidIQ Chrome extension, 00:11:40.115 --> 00:11:42.870 which is free by the way. You don't need a paid account. 00:11:43.190 --> 00:11:57.775 And I look at the view velocity on their recent videos or even videos that are getting traction from months ago, even years ago. That tells me what's getting traction right now while audiences are actively watching. And when I see momentum building around the topic, 00:11:58.015 --> 00:11:59.855 that's when I take that into account, 00:12:00.095 --> 00:12:43.660 at least what my potential audience clicks and watches more so than other videos. And I even look at what the big creators are doing. So that mean that doesn't scare me. So this style is riding the wave. So paying attention to where the audience already is and riding that momentum instead of posting into the void and hoping somebody finds you. Most creators watching this would have clicked away by now. And that's exactly why this lock stays shut for them, but you're still here. Almost isn't enough though. This lock doesn't care how many dials you've turned. It only opens when all of them are right. And there's one metric that YouTube uses to compare you against every creator in your space. So dial number 9. So what happens when your video ends? Does the viewer close the tab? Do they leave YouTube entirely? 00:12:43.740 --> 00:12:52.380 Because YouTube is competing with Netflix, TikTok, Instagram, and every other platform out there. They don't want people leaving. So the creators who keep people on the platform, 00:12:53.025 --> 00:13:07.505 YouTube's gonna reward them. And the creators who send people away, even if the video was great, like YouTube stops promoting them. So if your video ends and the viewer is gone, like, everything you just built in that video was for that one video. 00:13:08.090 --> 00:13:19.050 And one video is not gonna open this lock. And I see so many creators who just slap an end screen and say, watch this video if you wanna learn about whatever topic. Like, that's not gonna work. 00:13:19.450 --> 00:13:27.935 You have them in your house right now. Like, don't just wave them goodbye at the door. Like, take them to the next room. So set up feelings 00:13:27.935 --> 00:13:36.415 and conflicts throughout your video that don't get resolved in that video. Like, make the tension so high that they need to see what's next. 00:13:37.010 --> 00:13:46.370 And there's a metric underneath all of this called watch time per impression. Think of it like real estate. How much revenue does this square footage generate? 00:13:46.530 --> 00:14:05.995 So that's what YouTube is looking at when they compare you to your competition. You can actually ask YouTube Studio AI what your watch time per impression is on your videos. So this dial is the pull effect. So designing every video to intentionally lead to the next one so that the algorithm sees you as someone who keeps people on the platform, 00:14:06.550 --> 00:14:15.990 not someone who loses them. And there's a dial that most creators think that they're already turning, but they're not. If you don't get this next dial right, you could do all of these nine other dials perfectly 00:14:16.070 --> 00:14:31.295 and it still won't matter. So most creators watch a video like this and they feel motivated for two days, and then they go back to doing what they were doing. So it's like going to the gym. You don't quit after a month because your arms don't look different yet. You keep showing up because, 00:14:31.375 --> 00:15:16.500 you know, the results are lagging indicators of the work that you're putting in. And you definitely don't quit at dial number six because the lock didn't open yet. You keep going. And that's what I'm asking you to do. The last dial is raise the bar. So getting measurably better on every single video you make, not just saying you will, like, actually doing it. And look. My audience isn't the general public. It's you. Like, very skeptical people sitting right there thinking, who is this guy to give me advice? And I don't blame you for thinking that way. Like, I would think the same thing. And for those of you thinking, I'm already doing all of these 10, and I'm still not growing. I've been going at it for years or days or months or hundreds of videos, then you got blind spots. Like, you're overlooking something in the process. 00:15:17.075 --> 00:15:19.635 And until you're willing to look at that honestly, 00:15:19.795 --> 00:15:26.275 you're probably gonna stay stuck. So here's what I want you to think about now. So you've been grinding. You're posting consistently. 00:15:26.355 --> 00:15:37.603 Like, you're trying. You're going for it, and nothing seems to be working. But what if you're closer than you think? What if your channel is already growing and showing signs of growth and you're about to quit right before it happens?