§ 01 · The Hook
The bait, then the rug-pull.
Brian Mark opens by holding a MacBook directly at the camera — Claude's homepage fills the frame — and drops a single sentence that collapses the gap between AI hype and actual revenue: this is a system, not a prompt. What follows is fifteen minutes of unusually dense, self-demonstrating tutorial where the creator teaches the exact framework his own video was built on.
What the video promised.
stated at 00:08 "I'm gonna break down the exact step by step process that you need to utilize Claude to create content for you in minutes." delivered at 11:39
Where the time goes.
00:00 – 01:12
01 · Hook & Promise
Opens holding Claude laptop. Claims 30-50M views/month with one Claude Project. Teases exact step-by-step process. References Part 1 of series.
01:12 – 03:12
02 · Part 1 — Quality In = Quality Out
Most AI content sounds like garbage because people give terrible inputs. Core rule: quality of output = quality of inputs. Need to give Claude more information upfront and iterate until you get the right output.
03:12 – 05:21
03 · Part 2 — Setting Up a Claude Project
A Claude Project is programmed once with brand voice, prompt instructions, ICA, and client voice bank. Every future request inherits that context. Brian defers to a separate setup video.
05:21 – 08:00
04 · Part 3 — Anatomy of a Viral Reel
Four-part framework: Hook (verbal/visual/text), Problem (must be specific enough to exclude people), Value (tangible results upfront), CTA (one liner). Covers three hook types: exaggerated claim, something negative, contrarian belief.
08:00 – 11:39
05 · Part 4 — The Exact Claude Workflow
Two methods. Lazy way: paste viral transcript, extract template, rewrite for your avatar. Creative way: find viral outlier, extract template, plug in your own expert idea. Shows live prompts on screen.
11:39 – 15:39
06 · Part 5 — Quality Control + Non-Outsourceable Skills
Read script aloud, fix what sounds off, do a voice check, move to Google Docs, batch record. Two things you can't outsource: your voice on camera, and knowing what formats are performing right now.
Visual structure at a glance.
Named ideas worth stealing.
00:46
concept
Quality of Input = Quality of Output
The output Claude gives you is bounded by the information you give it. Better input context = better output scripts.
Steal for any prompt engineering lesson, any AI tool tutorial
05:21
list
The Anatomy of a Viral Reel
- Hook (verbal + visual + text)
- Problem (specific, not vague)
- Value (tangible, actionable)
- CTA (one liner)
Four-part structure for Instagram reels that convert to clients, not just views.
Steal for any short-form content framework lesson
06:20
list
Three Hook Types
- Exaggerated claim
- Something negative
- Contrarian belief
The three categories of hooks that stop the scroll. Each is contrasted with a flat, forgettable alternative.
Steal for hook writing curriculum
08:00
model
Lazy Way vs Creative Way
Lazy: extract viral template, swap your avatar/examples. Creative: bring your own idea, use viral template as the container. Brian shows his $236K Loom video example using the creative method.
Steal for any AI content repurposing workflow
10:00
concept
Giver vs Taker Business Model
Give so much free value that people feel like they're cheating you by not hiring you. Results in advance = trust = conversions.
Steal for content strategy framing for any coaching niche
Lines you could clip.
00:46
"The quality of your output will be the quality of your inputs."
01:00
"Just me and a Claude project that knows my voice better than most people."
05:15
"Great marketing joins a conversation happening in people's minds."
11:30
"I know some content agencies that you pay $3,000 a month, and this is literally all they do."
How they spent the runtime.
Hook length72s
Info densityhigh
Filler5%
Things they pointed at.
01:30channelClaude Projects setup video (Part 1 of series)
14:30channelPart 3 — How to Film These Viral Videos (upcoming)
How they asked for the click.
14:30
next-video
"make sure you like this video, leave me a comment, turn on post notifications so you don't miss anything in the series, and stay tuned for part three"
Standard subscribe + notify push at the end. Clean, short. No product pitch — coaching application link lives only in description.
Word for word.
HOOK opening / re-engagementCTA the pitch metaphor analogy story
00:00HOOKClaude just changed the game when it comes to creating content that attracts clients that pay you money. And in this video, I'm gonna break down the exact step by step process that you need to utilize Claude to create content for you in minutes. Now this is part two of my series of how to create viral content that converts.
00:12HOOKSo if you haven't checked out part one, you can do that right here. So in part one, I taught you how to find the ideas. So now you have the viral ideas, you know what's working right now, but how do you actually recreate these viral videos so you can come up with your own concepts and you can consistently create content that produces results?
00:25HOOKAnd how do you do this in a way that sounds authentic to you and doesn't sound like AI? And this is where most people get stuck. I've used this exact system to script thousands of reels myself and post them on my social media, and these reels have generated me between thirty and fifty million views a month.
00:39HOOKJust me and a Claude project that knows my voice better than most people. Let me show you how to build the same thing, and let me show you the workflow that consistently creates content that produces results like this. And by the way, when you do this properly, your business is gonna grow, and you're gonna get results like this in your business.
00:52HOOKNow part one is why most people's AI content sounds like garbage. Most people open up Claw to ChatGPT and write a prompt that says, hey. Can you please give me a viral reel that I can utilize on my Instagram?
01:01HOOKAnd ChatGPT or Claw does the best with the information that you give it, but the problem with these AI models is they are only going to give you the answer based on the quality of your input. Write this down. The quality of your output will be the quality of your inputs,
01:12which basically means the more information that you're able to give Claude by the way, chat your petite. Don't use it. The more information that you're able to give Claude in advance of you asking for the thing that it wants, the better information that it's gonna give back to you.
01:22So what we are going to do is we are going to give Claude the right amount of information so that Claude can give us the right outputs. And then when it gives us the outputs, we're not gonna take the first output. We're gonna consistently challenge it until it gives us the output that we want.
01:35And in this video, I will show you exactly how to do that so that you create content that actually sounds like you and doesn't sound like AI. So part number two is setting up a Claude project. And to be completely transparent, that's an entire video in itself.
01:46So instead of me articulating how to set up a Claude project in this video, I'm gonna implore you to watch this video right here where I walk you through the exact process of how to set up a Claude project. So make sure you watch this video to set this up. But let me explain the importance of a Claude project to make sure that you watch that video.
02:01A Claude project is something that you are going to program once, and that project will consistently produce content that speaks directly to your ideal client demographic because you programmed it with everything that you need. You programmed it with your brand voice, the right prompt instruction, your ideal client avatar, your client voice bank.
02:16And as a result, every time you ask that project for viral content ideas, it's going to base it off of the information that you've already given it. So make sure you watch this video and set up your cloud project because this is an absolutely pivotal part of creating content that speaks directly to your ideal client avatar that converts.
02:31So once you're done watching this video, set up your Cloud project. Now part three, this is the anatomy of a viral Instagram reel. The reason that you need to understand this is because when Cloud gives you information, once I show you how to utilize this stuff, when Claude gives you information, if you don't understand what's gonna go viral and what's not, you don't have a base level understanding of what creates a viral piece of content, then the content isn't gonna perform well.
02:49So let me break down the anatomy of an Instagram reel that goes viral. There's four parts, hook, problem, value, call to action. This is especially prevalent if you're creating content that converts and turns into money.
02:59Because viral content by itself doesn't generate you revenue, viral content that solves a crystal clear problem for your ideal client is content that generates you revenue. So you take viral content, then you insert problem to solution, and now all of sudden you're creating content that's gonna make you money. Part number one is the hook.
03:12There's three different parts to the hook, verbal, visual, and written hook. Your only job with the hook is to stop somebody from scrolling. In order to do this, you need to say something that they're not used to hearing.
03:21Because if you say something that they're used to hearing, the chances of them stopping scroll is significantly lower. The best hooks that I'm using right now are three different versions. Number one is an exaggerated claim.
03:29An example is, not to brag or anything, but I'm the best business coach on the planet. Number two is something negative. So saying something negative about your industry or saying something negative about yourself or saying something negative in general to grab somebody's attention.
03:40That doesn't mean that you talk down to people. Saying something negative could be like the worst mistake that you're making in x y z is doing this one thing. And number three is a contrarian belief.
03:48My definition of a contrarian belief is the opposite of what most people think. So an example is the worst thing that you can do is post on social media three times a day if you wanna grow a business. That's counterintuitive to what most people are saying and as a result of saying that, your hook is likely gonna perform well.
04:00Now that's for the verbal hook. Let's talk about the text hook. The text hook should match whatever you are saying in the first three seconds of the video.
04:07It doesn't necessarily always have to be the exact same thing, but the text hook should say something that causes somebody to stop the scroll. And the visual hook is what you're actually doing in the video. An example of a visual hook is you could be sitting there drinking a coffee.
04:17Another example of a visual hook is you could be doing a split screen. Another example of a visual hook is you could be doing a list video. But the visual hook is what somebody actually sees when they're watching the video.
04:26All three of these things combined should communicate the core message of the video because even if somebody watched the video with the first three seconds with the sound off, they'd be able to understand what the video is about by reading the text hook and seeing the visual hook. Part number two is the problem. AKA what is the thing that you are trying to solve with this video.
04:41You need to articulate it in the language that your ideal clients would be utilizing if you want to sign clients from your content. By doing this, you make your clients feel seen and you make them feel understood and they're gonna say things to you on sales calls like I feel like your content was speaking directly to me.
04:54Write this down. Great marketing . So when you were looking through your scripts, need to ask yourself the question, do I clearly articulate the problem that my clients are having in this video?
05:04Or is this a vague description of the problem that anybody could have? An example is if you struggle with snacking at night. That's a problem, but that problem could apply to anybody.
05:12But if you said, if you struggle with snacking at night because the kids always have their snacks around and you just wanna have one, now that problem is only gonna apply to parents. So if you're working with busy moms, now all of a sudden, this problem is more specific.
05:24So that's the level of specificity that you wanna have when you're creating content that speaks directly to your ideal client demographic, and that's the level of specificity you need to have in your scripts if you want them to convert. Point number three is the value. You need to make sure that the value that you gave is tangible and easy enough for somebody to understand and get practical results just by following your content.
05:39If And your content isn't good enough for people to be able to take action and get results just from watching the content, then nobody's gonna sign up for your coaching program. Why would they? Right?
05:46If they consume your free content and they're not getting enough value where they feel like you're solving their problems, what would make somebody wanna sign up for your coaching program? Whereas you can if you can get somebody results in advance of hiring you, in this way, you're a giver in business instead of a taker.
05:59Otherwise, you're just posting content on social media that isn't actually giving anything, and then you're expecting that people are gonna pay you money. I prefer to be a giver in business. And as a result of doing that, I choose to give so much value on the front end that before people work with me, they feel like they're doing me a disservice by not hiring me because I've already helped them so much.
06:15That's the feeling that your content should give is you should give so much value that people feel like they're cheating you by consuming your content and not doing business with you. And finally is the call to action. The call to action should just be a one liner.
06:26Follow me if you wanna lose your dad bod. If this video is valuable, drop me a comment below and make sure you follow me. And if you want the full training, make sure you follow me and come up with the word game and I'll send it over.
06:33This is just a one liner that you put at the end of video to encourage your audience to take action and follow you after seeing your Hook, problem, value, CTA. So when you're looking through your scripts that Claude is spitting back to you, you need to make sure that it follows these four things. And if it doesn't, you can instruct Claude to create a clearer problem.
06:48You can instruct Claude to create better hooks. You can instruct Claude to like, I want you to redo the hook, and I want you to use a negative twist. Hey.
06:54I want you to redo the hook, and I want you to use a strong exaggerated claim. Hey. I want you to redo the hook, and I want you to start with a contrarian belief.
07:00Now you understand these things, so you'll be able to prompt Claude better to get a better output as a result of a better input. See what we're doing here? Come on.
07:07Part four is the exact Claude workflow that you're gonna utilize to create viral content based off of all the information we've talked about in this video. Now I've already done the work for you based on the anatomy of a viral reel. So what I'm gonna do for you is I'm gonna paste a quad prompt that you can plug into your project every time you're using these viral outliers.
07:23Make sure you leave me a comment on this video and let me know that this was helpful at least. Come on. So you've got your outlier idea from part one.
07:28You understand the anatomy of a viral video, and we've given you a prompt to be able to plug into your Claude project when you're plugging in the outliers. You understand hooks. Now I'm gonna give you the exact workflow that you're gonna utilize to take viral outliers and recreate them with your own spin using your Claude project.
07:42Step number one, you're gonna paste the transcript of the viral layer into your clod project and you're gonna say this. This is a transcript of a video that went viral. What I want you to do is I want you to analyze this viral video and I want you to pull the template of this viral video and I also want you to explain
07:59HOOKwhy this video went viral based off of the template. Then I want you to give me a template that I can utilize to create content based off of my own ideas based off this viral video template. Then what Claud is gonna do is Claud is gonna analyze the transcript just like that, and it's gonna pull the template of that transcript, and it's gonna give you a template that you can utilize for your own viral content.
08:18HOOKStep two, this is where you're gonna insert your own expert advice. Now I need to explain how to do this because I wanna make sure that you mother don't plagiarize. So let's just take a viral video that's a split screen about nutrition.
08:30Okay? So this viral video is a split screen about nutrition, and we're talking about the best foods for fat loss.
08:36So you wanna take this and you wanna recreate this video with your own unique spin. Alright? The worst thing that you could do is just copying this transcript work for work.
08:44So what you could say to Claude is you could go into Claude and you could say, hey, Claude. I wanna recreate this idea, but I wanna change the language in the video to make sure that I don't plagiarize. And I want you to give me different examples of foods that I can give to clients that are looking to lose weight, and I want you to speak specifically to women that are on a fitness journey that are trying to burn body fat.
09:02Please rewrite this script for me in my own words, speaking to my avatar using specific problems, pain points, and goals that they would have and changing out the examples given in the video so I can recreate this video with my own spin. Now what Claude is gonna do is it's gonna take the original version of your script, and it can just recreate the version of your script, and it can paste you at a completely different output than the original viral video.
09:25So that's one way to do it. Honestly, I call that the lazy way. Even if you're lazy, which sometimes I'm lazy too.
09:31I'll be honest. If I'm lazy and I wanna create outputs, I can do it like that. However, you can also use this as a creative.
09:38Right? And I also define myself as a creative. And so I found a viral outlier on social media that popped off that had a 30 x outlier score.
09:45This outlier video was in a completely different demographic than I had. But I took this viral outlier script and I had an idea of a video that I wanted to do myself.
09:54And the video was my two minute Loom video that generated me an extra $200,000. I knew the concept was a really good idea, and I knew I wanted to teach the concept. However, I didn't know how to communicate the concept in a way that would perform on social media, so I took a viral outlier of a transcript,
10:10and then I plugged my idea into Claude and I said this. Hey, Claude. I wanna do a video about how a two minute Loom video made me an extra $250,000,
10:18and I want you to utilize the template of the viral video that I just got you to extract. So I want you to take this information. I want you to plug it into the template.
10:25Basically, what I do is after a sales call doesn't close, um, I send them a two minute video immediately after the call. And the two minute Loom video goes over the program details, and it talks about what's inside the program. It shows some client testimonials and shows some client results.
10:38As a result of sending this two minute video, my business had generated an extra $236,000 in the last thirty days. I want you to write me a viral script based on this information that I can plug in my own expert device.
10:47Now Claude takes the template of the viral video. It takes my idea that I put out, and it inserts my idea into the template of the viral video. And now all I have to do is go in and edit it and make it better.
10:57And that's how you use your creativity to create viral content using these templates, is I find templates of viral videos that are already working, and then I take my own expert advice and I put it into the Clawd project. And now the Clawd project is gonna rewrite the viral video based off of my avatar, based off of the template, and based off of my idea.
11:14This is how you create high quality outputs with AI, is you have your own ideas that you're bringing to the table, and you're using these tools to do research on what's working, and then you create high quality outputs with your own expert advice. This is how you create content.
11:27Slaps. Right? You figure out what's working.
11:29You figure out the template. You insert your own expert advice. This is also the same stuff that people are paying $3,000 to $5,000 a month for.
11:35I know some content agencies that you pay $3,000 a month, and this is literally all they do. So you can do this yourself for free. You can also teach a VA to do this for you for a thousand dollars a month.
11:47This stuff is not that hard, but what it does require is it does require your expertise and your high level knowledge. So you've got the lazy way, you've also got the creative way, and this is how you create content utilizing stuff that's already performed well on social media. Part number five is quality control.
11:59Right? So once you've actually got that real, right, once you got the script and it looks good, you need to quality control that. So quality control basically means this.
12:06I want you to read through the script and I want you to grab anything that completely sounds off. Right? Something that just doesn't sound like you.
12:12And all you have to do is you can just prompt Claude to be like, hey, you know what? This script is too long. I want you to make it 20% shorter.
12:18Bam. Claude makes it 20% shorter. You can also go, hey, you know what Claude?
12:21I actually don't like line two. Um, I think it doesn't sound like me. I'd like to take that line altogether.
12:25Bam. Will take the line out. Then once you have the script and it's actually good, you still need to do quality control and you do what I call a voice check.
12:31So what you're gonna do is you're actually gonna read the script out loud as you would read it on camera. So just read it out loud just like word for word, line for line. So just grab the script and you're just gonna read it out line by line as you would read it on camera.
12:41Anything that sounds off, you can just modify. You can just, like, have this script in a Google document. Anything that sounds off, you literally just modify.
12:48And once you have the modified script and it sounds good and it sounds clean, boom. You're done. That's it.
12:52You're gonna take that script. You're gonna move it over to Google Docs, as in you're gonna film this later. And you'd repeat this process over and over again, and just like that, now you've got five to 10 viral scripts that you can film and you can recreate, and you know that these videos are gonna perform better than the ones that you're already posting on social media because they're based off of outliers that have worked.
13:08Now the final thing that I'm gonna say around this subject matter, because obviously we're talking about the, you know, the actual scripting process and utilizing AI to script. Two things that you can't ever outsource. Number one is your voice.
13:18You can't ever outsource your voice. So no matter what, no matter how good you get at ideating and scripting ing with this process, which you will get good if you do everything I tell you to do, you're still not gonna get around the fact that you need to speak and articulate yourself on camera. And if you don't speak and articulate yourself on camera, you're not gonna make money from your social media.
13:33So all of this stuff is good, but if you suck on camera, still need to practice. That's thing number one. Thing number two is you need to understand what formats are performing well on social media right now.
13:41And if you don't understand what formats are performing well on social media, you can take a great idea with a format and still gonna jog. So you need to understand what's working on social media right now, what's trending on social media right now, and you will do this by looking at the formats that are currently performing on social media and then modeling your style to fit those formats, which is why you guys have seen me doing a lot of, like, raw talking videos in the car.
13:59Because I know that the raw talking videos in the car on my Instagram are performing really well right now. So why would I not double down on those formats? So I'm just taking viral ideas right now, adding my own spin to it, and I'm doing raw talking videos in the car, those videos are performing extremely well.
14:11So know what formats are performing well because you can take that script that you've written and then communicate it in a format that's performing well on social media, and that script is gonna perform significantly better than a format that is not working well right now on social media. So let's run this all back. Most AI content sounds bad because people are giving terrible inputs.
14:25CTAAnd if you give terrible inputs, give terrible outputs. So you need to spend time making sure that the quality of your input is good. You can fix that with a quad project, project, and if you wanna learn how to set up a quad project, you can set that up right here.
14:36CTAOnce you have the quad project, that's level one of getting this entire system set up. Level two of getting this entire system set up is ensuring that you're not just accepting the first version that the quad project gives you. You need to go back and forth and make sure that the quality of your outputs are actually good.
14:49CTAAnd the way that you're gonna make sure the quality of your outputs are good is you are going to quality control. You can quality control by reading the script yourself and then giving Claude instructions to fix it. You can also quality control by doing a voice check to make sure that the scripts actually sound like you.
15:00CTAOnce the scripts actually sound like you, you can download the scripts, you can move them over to Google documents, and you can get them ready for batch recording. And this is the entire batch scripting process from taking something from ideation all the way to fully scripted. And now just like that, you're able to create viral videos with a lazy way, aka just recreate the viral video, or with the creative way, like, you've got ideas that you wanna communicate.
15:19CTAYou just wanna be able to communicate them in a way that's performed well on social media right now. And this is part two of creating viral content that converts. If you got value from this video, make sure you like this video, leave me a comment, turn on post so you don't miss anything in the series, and stay tuned for part three where I'm gonna teach you how to film these viral videos even if all you have is an iPhone.
— full transcript
§ 05 · For Joe
Run the framework on your own content.
Creator playbook
Brian teaches a five-part system and then demonstrates it — this video IS the system running on itself. The most stealable move is the creative method: find a viral outlier in any niche, extract its template, and plug your own expert idea in.
- Build a Claude Project with your brand voice, ICA, and a client voice bank — do it once, use it forever.
- Learn the four-part reel anatomy (Hook/Problem/Value/CTA) well enough that you can catch when Claude's output breaks the structure.
- For the Problem section: write it specific enough to exclude people. If anyone could have this problem, nobody feels seen.
- Run the creative method, not the lazy method: bring your own idea, use the viral template as the container.
- Do the voice check. Read every script out loud before filming. Anything that trips you — fix it right there.
§ 05 · For You
How to use AI without sounding like AI.
If you're creating content
The reason most AI-written content sounds generic is simple: people give it nothing and expect something. Give your AI tool real context — your voice, your audience, your actual examples — and it gives you real output.
- Don't start with a blank prompt. The more specific context you give upfront, the better the output.
- Always read AI-generated writing out loud before using it. Your ear catches what your eyes miss.
- Steal structure, not content. Find something that performed well, understand why it worked, then build your own version.
- Giving value freely — more than people expect — is what earns trust, not clever CTAs.
