What if I told you that in the next ninety days, I could take you from someone that nobody knows to having a real personal brand that is blowing up on social media? And what if I also told you that the three people who execute this method the best, I will will join Pathway for free and coach them one on one. So that is exactly what is happening. By the end of this video, you will have an actionable blueprint that you can follow over the next ninety days to blow up on social media. And if you actually execute and do the work, you could join Pathway and work with me one on one for free. But here's the catch. Most of you guys are gonna watch this video, nod your head, say that's cool, and then never do anything. So those three winners, I won because they're gonna be different. So real quick, before we dive in, let me show why you should first be listening. I've been doing social media for close to six years now. I actually had two failed YouTube channels in the past. One was like a lifestyle channel, and the second was a gaming channel. Now on my third, I've been doing it consistently for about six years. I've grown to over 1,300,000
subs on my main YouTube channel, over 2,700,000
followers on Instagram, 2,900,000 on TikTok. Not only that, I have made millions of dollars from social media from the various different pathways that I actually teach on this channel. And from that money, I've retired my dad, bought him his dream car, bought my manager's dream car, been able to bless those that I love around. I've worked with some of the biggest brands in the fitness space. Like five, six years ago, I was just like you. I wasn't making any money really. I was working at a car detailing job making $12 an hour, and I was attending a community college for a business administration degree. And now, flash forward to 2026, I can make more in a month than doctors will make in a year. It's just how it kinda works. It's pretty crazy, isn't it? And that's not the flex. It's just to show you what you can achieve from social media. It's so powerful. In this video, you're gonna learn a few things. Number one, how to find your niche and build out your brand pillars. Number two, the exact content strategy that can get you hundreds of thousands, if not millions of views. And then number three, the ninety day challenge and the rules involved in it. If you guys wanna actually win and go crazy this year on social media. If you follow every single day, you will be a different person by the end of it. So again, you execute what I'm gonna teach you and lay out for you in this video, you will be able to potentially win and get coached by me one on one. I'll connect you with brands. I will help you make money online on social media, and you will join Pathway for free. Alright. So let's first start with the foundation phase one, building your personal brand. So step one, obviously, is the most important. This is the foundation. This is where most people tend to screw up. They post random stuff, throwing shit against the wall, hoping that it's gonna stick. They feel like they're being productive because they're at least posting, which I'll give you props for, but it's really worthless. There's no plan. So instead, we're going to engineer your niche from the start using a pillar method. Here's how it works. You're gonna make two lists. List a is going to be your expertise.
What do you know more about than the average person? List b is going to be your interests. What are you passionate about, and what are you already consuming content about? Pause right now. I want you to go in your notes app or grab a piece of paper and write list a, list b. And I want you to write down on list a, your expertise,
list b, your interest. Pause the video. Write it down right now. Write it down. Write them down. Just brainstorm. Write them down. So now I want you to circle from each list three of the things you feel the most strongly about. The three that you could talk about endlessly day by day talking to a wall and you could keep talking about it for hours on end. Now these six things, these are going to be your brand pillars. You can do more if you want, but I recommend at least five or six. Every single piece of content that you make for the next ninety days are gonna be based around these pillars. So I'm gonna show you an example of what my six brand pillars could look like. Again, this is mixing in my expertise with my interests. Number one, aesthetic physique. That's like my bread and butter. Number two, bodybuilding nutrition.
Number three, social media growth strategies. Literally what you're watching here on the YouTube channel. Number four, Christian faith and value. Something that I've incorporated in my content for a long long time. Five, motivation and mindset. You might find something like yapping videos on TikTok where I just talk about something trying to motivate people. And then lifestyle entrepreneurship.
This is where you see me traveling with my fiance, buying cool cars, stuff like that. So this is exactly kind of what I follow from my own brand pillars on my own account. So you can see how it all connects. Every piece of content that I post fits into one of these six categories.
And this is exactly how you build a recognizable brand, not just some random ass consumer page that looks like any random account on social media. So now that you have your brand pillars, hopefully about five or six of them, you need to understand how content
converts followers into cash. Because having millions and millions of followers will mean nothing if you can't monetize from it. So this is where the content funnel comes in. It's a funnel framework. The top of your funnel is gonna be where you usually post majority
of your content. Right? This is gonna be what you want for virality. The middle of funnel, this is gonna be a little bit less percentage of your post, but it's still very important because this is where you build connection. This is your core belief, your core values, and your core message that's gonna get portrayed to your audience or your content. Now the bottom of the funnel, this is conversion based. This is providing very niche specific deep value to your audience. So now let's break down each level a little bit deeper. Starting with top of funnel. So the goal at the top is to get again as many eyeballs as possible. For the sake of this video, I'm gonna use examples from the fitness industry, which is what I was able to get into. So this might look like transformation videos,
physique posing montages,
using some trending audio, get ready with me in the morning, come with me to go to the gym. This could be like brain rot, like funny fitness
memes and skits,
and like basic b roll montages, stuff like that. The goal with this is to stop the scroll. The goal is to stop the scroll. Get people to look at your This is usually where you're going to be having like the highest posting frequency. So, yeah, the top of the funnel, it's very broad. It's very aesthetic. It's entertaining.
It's meant to get people just to come see who you are, to know and become aware of who you are. But here's the thing, this alone is not gonna get you paid. This is not gonna make money because people will watch one video, laugh at it, think it's cool, and swipe right past you because there's nothing, there's no personality, there's no message, there's no belief that's incorporated in that video. This is exactly where middle of funnel content comes into play. So the goal with middle of funnel is make people connect with you. You as a person, not just your physique or your lifestyle, but to connect with you. Who are you? What do you stand for? What's your core message? What do you feel strongly about? Right? That's the middle of the funnel that's gonna separate you, and this is why I say it's not it's not enough to just have a physique on social media. You have to be able to connect with people, and this is where that connection starts. The goal with social media to really build a strong following is to get people to feel something. You need to make them feel something, and the best way you can make people feel something is by connecting and resonating with the beliefs that they strongly feel about too. That's your target This could be your values and beliefs. This could be a bible study. This could be your training philosophy. This could be your own life story, your journey, your struggle, something you've learned in life, something you feel very passionate that you just wanna pick up the camera and talk about it for other people to see and resonate with. So this is where people could go from, oh, I like this guy's physique or or oh, this guy's kind of funny to hold up. I actually like this guy. I like this guy. I like his values. I like his personality. I like the way he talks. That's where they get more involved and invested into who you are. They start to understand your personality and they feel like they can relate to it. And this is exactly what's going to make people more loyal. Not just followers of you, but fans. Right? It's about the quality of the follower, not the quantity.
Remember that. But you're still mostly not gonna be making money yet. That's for the bottom. So the bottom of the funnel is prove you know what you're talking about. Build so much authority and trust that it would it would be stupid to not listen to you. So this could be like very very detailed like, again, if we're talking on fitness could be very deep workout tips and tutorials. It could be like TNF styled workout videos. This could be me when I pick up my phone and talk about social media tips going really in-depth. This video you're watching is a bottom of funnel sort of video. Very detailed explanations.
This be a video where you're showing like a client transformation.
The bottom of the funnel is for the most niche type person following you, and it's also where you can try and convert followers into cash. The goal with this is to provide so much value for free. It's ridiculous. Right? You're actually teaching them. You're giving away all the secrets, all the sauce, all the education, all the value for free. And I know what you're thinking. You're probably saying, Alex, if I give everything away for free, why would anybody wanna pay me? Because people don't just pay for information anymore. You can access this information
everywhere, but they pay for implementation,
accountability,
and access to you as the authority in the influencer.
This is why I have Pathway. When people have accountability with me and the CSMs, that's why they wanna be a part of Pathway. Yes. You can find a lot of the information online for free, but who does not wanna have someone that they're doing it with? People that are keeping them accountable alongside them, having access to someone who already has done it time and time again and failed time and time again, that's where you're gonna be able to make your money from. So give everything away for free in your content. Do not hold back. So remember that the more value that you give away for free, the more people are gonna wanna with you and work with you and trust you.
I want you guys to write this down. Your daily posting breakdown, this is gonna seem like a lot, but those who are gonna do it are gonna fucking do it. I don't care if the quality is not that great, just at least do it because the more volume that you do, the better you're gonna get it. People ask me is it quantity or quality? It's fucking both. So do both of them. You'll get better over time. Video one, I want you to choose your first brand pillar, and it's gonna be a top of funnel video. So this is more of the broad viral potential. Video number two for the day. Brand pillar number two, top of funnel, broad viral potential. Video three, brand pillar number three, bottom funnel, specific how to value based tutorial video, whatever it might be. Video number four, brand pillar number four, top of funnel, broad viral. Video number five, brand pillar number five, top of funnel video, broad viral. Video number six, brand pillar number six, bottom funnel, specific how to tutorial video, whatever. Four of them are broad to try and get attention, and two are gonna be very specific building authority value based content. And I want you to post these videos to TikTok,
to Instagram reels, to YouTube shorts, and to Snapchat spotlight. Every single platform that has short form content, you need to be posting and repurposing this video to. Repurposing content is just taking one video you made and placing it across all different platforms. You have the best chance for success. So before you freak out about posting six times a day, relax. Okay? It's going to be fine. Make four top of funnel videos. It's not that difficult. Four top of funnel videos are extremely easy to make. I'm just having you learn how to get your feet wet and start posting online. It's not that difficult. If the six videos that I said that I wanted you to post every single day sounds like too much, is this where you need to learn how to go about batch filming content. You just need to start getting a catalog. Every single time you go to the gym, every single time you're getting up in the morning, grab a tripod, go buy a tripod, set your phone up, and film everything. Film close ups, film wide shots, get as many clips you can into a content bank that you can use for your content. Every single set that you have, have it filmed from a different angle and start organizing like your photo album to have different albums or whatever different type of, like, pillar that you're recording. I could probably not film another video for the next six months. And because of all the content and videos that I have, could still outpost you every single day just by all the content that I filmed before and coming up with new content ideas from shit that I already have filmed. So batch filming content will make your life so much easier to where you're not just scurrying every single day to go and film and edit a new video on the same day. I want you to spend weeks one and two on just creating this checklist. Okay? Building the foundation. Do not rush it. Follow along with me. I wanna make sure that you're listening. To find your six brand pillars, create TikTok, Instagram, YouTube accounts. I recommend making a new account. If you have your personal, make a new one. No one you'd you'll have more creative freedom posting on an account where you know people from school and your family aren't following you. Just make a new fucking account. You'll feel better about it. Just trust me. Optimize your bio with a clear CTA showing who you are and who you're making content for. I want you to then study five model creators in your niche. And then I want you to save their top 10 videos into like a separate folder on Instagram or whatever it might be. Copy and paste the links in your notes file. So you have at least 50 video ideas to start replicating your content from. I then want you to plan your first week of content. The first one or two weeks, I want you really to just focus on building the content vault. Finding the stuff that's been working for other people in your niche, people that have similar content to what you wanna be making, and just learn what's working. Look at the hook, the pacing, watch the other videos in this channel to learn more value on how to make good content,
all that good stuff. And then I want you to plan your first week of content. So whenever you're seeing this video, just understand half time. I want you to get this right. Do not rush it. Have the plan of action first, and then you can execute on it. For now, weeks three to twelve, this is a ninety day execution plan, and this is where most people are gonna quit. Weeks one through two, you're gonna feel super excited, full of energy, full of motivation, excited to start and try and change your actual life that you're living. Weeks three to five, you're gonna start doubting yourself, asking yourself, is this even working? Is this gonna work out for me? Why am I even doing this? Week six through eight, you're gonna wanna quit. Your views might be super super low. You might start to feel embarrassed posting. You might start second guessing every single video that you're gonna go post. But weeks nine through 12,
this is where the magic happens. If you get over that little hurdle of the suck of the part that we just call it the suck, it just sucks. Once you get past that, if you persevere through it, this is when stuff starts to make sense. You start learning how to make better quality content, creating content becomes less of a chore and just becomes a natural reaction. You start coming with more ideas on the fly. You learn how to edit more efficiently. Stuff just gets a lot easier once you do it over and over and over again.
Next step, we're gonna be going over engagement,
tracking, optimizing your social media profile. Engagement. For thirty minutes every single day, nonnegotiable, I want you to be doing this. Reply to every single comment on the last post that you made the day prior. DM anybody
who has saved or shared your content or DM'd you. DM them back. Just engage with your community, and then engage with 10 or 20 different posts from the content creators that are in your niche. Just comment something funny, get people to see your name, and hopefully click on your profile. Now at nighttime, before you go to bed, I want you to spend fifteen minutes. I want you to check which videos performed the best today and which videos performed the worst. Sometimes it takes videos longer to marinate, so go check out maybe the last two or three days and look at what videos are doing best and look at what ones are doing worse. You can check the comments on and we can create follow-up content replying to a comment with another video for the next day. Kinda start to see a path of what's working, what isn't working. So you can start becoming mentally aware of, okay, maybe I I shouldn't do this content style as much, or this video did pretty good compared to the others. Let me double it down and do more of this style for the next day of content. And then a bonus, which is a huge huge game changer. If you have the extra time, I want you to spend thirty minutes to an hour on community building. This is this is sauce right here. Okay? I want you to go live every single day if you can. I know it's a tough ask, but there's a reason why not everybody's doing this shit. It's it's work. Okay? It's not as easy as it looks online. I want you to go live every single night on TikTok, on Twitch, you can play video game, you can battle people, you can engage with chat, and I want you to create a Discord. I want you to start building up a community Discord and engaging with people. Even if there's 10 people in your Discord, go chat with them in the voice chat, talk to them about life, answer their questions, do a bible study with them, whatever it might be, you need to start building and engaging with the community. Now another habit I want you to be doing is at the end of every single week, I want you to spend thirty minutes going over every single piece of content from the last week, and I want you to write down what three videos had the most views this week. Did they have anything in common? Which videos have the most amount of engagement and saves and shares? And look at the viewer attention. Look at when did the viewers drop off? Look at the analytics of the videos where people not watching past the first second. If you saw that, okay, I need to fine tune my hooks. I need more controversial
or screen scroll stopping hooks. And then use that to adjust the structure of the next week of content. Double down on what worked and eliminate what flopped. And also try testing new angles on proven topics that worked in the weeks prior. Maybe you had a day in the life video do really, really good and it was a voice over. Maybe try another one where it's a day in the life, but it's like a b roll text on screen montage. Maybe you had a workout video that was cinematic do very, very good. Maybe try another version very similar, but do like a voice over. Try different delivery formats. Alright. So now you should have the complete blueprint, and it's just time
execute. Okay? Weeks one through two, just spend time planning, researching your model creators, come up with video ideas, talk to chat GPT, have it give you some basic ideas so you know what you wanna go about filming, and start batch creating concept, but don't post anything yet. Once you're ready to start, you make your first video, that is day one. So this challenge is gonna start February 15. I'm gonna give this video some time to marinate, reach new people. Until February 15, start planning exactly what you're gonna wanna be doing. Because starting February 15, the first video that is posted is the first day of the challenge. The challenge will end 05/16/2026.
Now in order to enter this challenge to be available to enter what we're gonna be giving away, I want you to comment down below I'm in. Make sure that you follow me on all social media platforms. Every single video that you post, there has to be the hashtag pathway growth challenge. And make sure to tag me in all of them. There's also gonna be a form, a landing page that I want you to fill down below. It's gonna be the first link in the caption, the first pinned comment, and I want you to put your information there because that's where you'll be able to reach out to in order to submit your engagement, your analytics for the entire ninety days. We'll be communicating with everybody via email, so make sure that you check your spam for any updates, and you must be posting at least once a day. I said six a day, but in order to qualify for the challenge, at least once a day. Obviously, I'm gonna tell you to do more because at least if you do 50 less what I tell you, it's still three videos a day. It's better than nothing. But you have to post at least once a day. There's no excuses for you to be missing a day. I don't care if you're sick. I don't care if your dog died every single day. So the way that we're gonna be picking the three winners is one, we're gonna pick whoever had the most amount of views during that ninety day period. The second winner, we're gonna pick whoever had the most amount of follows gained, not followers, followers gained during the ninety day period. And the third one, we're gonna pick who had the most saves and shares consistently, the best engagement across their whole platform. So whether you had zero followers or you're 50 k followers, everybody's starting on a level playing field. Every single week, I'm going to be tracking that hashtag, and some of you guys who post good quality content, I will be reposting all my own social media accounts and sharing to my story. So again, imagine getting posted to my story where I can get 500,000 story views. It really could boost your stuff. So make good quality content. I'm also gonna have a free Discord that you can join to hold yourself accountable with other people that are gonna be doing this challenge. Make sure you join that down below. This challenge is designed for everybody to win. Because even if you don't win the pathway mentorship by me, you still will be better off after that ninety day period than you were in the beginning. You'll be a better human being. You'll be better at speaking to the camera. You'll be better at filming content and editing content. You should have some sort of social media page established, and you would have learned so much. And look, I know ninety days might sound like a lot of time, but let me ask you this. Where were you ninety days ago? Probably in the exact same place that you are right now. The same job, same school, same struggles,
same bank account, and that's the problem. You're not moving and time is just passing by. The ninety days are gonna pass whether you do this challenge or you don't. The thing is, the worst decision is indecision. As long as you make a decision and execute, at least you will be better off than if you made no decision at all. So that's it. Hope to see you guys actually execute on this. If you guys have any questions, I'll be in the Discord helping guide some of you guys along the way. Let's get it.