WEBVTT 00:00:00.080 --> 00:00:32.380 Anthropic just released Claude Cowork, and this could be a complete game changer for anyone doing any sort of knowledge work. And I wanna break down the top five things that you need to know before you start using Claude Cowork, and also how to use it to get the best possible results. If don't you know me, my name is Chris, and for the last fifteen years, I've been designing apps and advising startups on product and design. And if you wanna see more stuff like this in your feed, just click like and subscribe below before we get into the video. And with that said, let's get into Claude Cowork and see exactly what it can do. So 00:00:38.220 --> 00:01:47.765 Anthropic just released Claude Cowork as you can see from this post on x, and this got 20 over 20,000,000 views at this point, and this only released less than twenty four hours ago. And essentially, what Claude Cowork is is basically Claude code for all of your knowledge work. So if you've used Claude code at all, you will know that Claude Code is not just a great coding agent, it's a great general purpose agent that can do anything with any files on your computer and kind of go off and use the web and use all these tools and MCP tools and all of these different skills. A bunch of stuff in Claude code can actually help you do a load more work beyond just coding. And the people who are using Claude code to its maximum amount of capabilities are using Claude for that type of work as well. Anthropic has recognized this as a trend that has been happening over the last six months with Claude Code. They've actually created a product for it so that you don't have to use Claude Code just in the terminal on your computer. You actually get a really nice looking UI inside Claude co work, which basically turns the Claude desktop app into a Claude code agent that you can run on any task on your computer. 00:01:48.085 --> 00:01:54.850 Now, why is this so important for anyone doing knowledge work? Well, this unlocks a huge amount of capability 00:01:55.010 --> 00:02:03.890 through Claude code for anyone doing knowledge work beyond the capabilities that you get with something just like a chatbot like Claude or ChatGPT, 00:02:04.050 --> 00:02:15.705 where you're sending messages back and forth and you're kind of doing it one at a time and figuring stuff out as you go and adding in files manually. Claude co work, which is Claude code, will do it a lot more autonomously, 00:02:15.865 --> 00:02:32.520 think for itself, reflect on the things that it's done, create documents as it goes on your computer, and basically create a whole set of context for any sort of projects that you're working on, any sort of business you're trying to start, or any sort of business you're running, and give you a ton more capability 00:02:32.600 --> 00:02:59.300 for any projects that you're working on. Now that we've gone through that, I wanna actually show you Claude Cowork. So Claude Cowork at the moment is available to anyone on a Claude Max subscription. So if you're on the Claude Max subscription, all you have to do is download the Claude desktop app and then go to the tab in the top left hand corner. You've got chat, code, and then co work. And so if you click on this co work tab, you'll get this new task screen. And what you can see here is basically 00:02:59.380 --> 00:03:14.135 a bunch of stuff that you can do. So this is in research preview at the moment. So there's gonna there's bound to be a bunch of improvements they can make to this. We're gonna get a set of progress, so of steps that our agent is working through as the task unfolds. This is like Claude code. 00:03:14.840 --> 00:03:40.255 If you haven't used Claude code, it can basically work on coding tasks or any sort of general purpose research or knowledge task. And it creates a plan that outlines the steps that it's gonna go through, and then it works through those steps in order. And so we're gonna see the progress through this plan in the top right hand side here. We've got artifacts, which is basically any sort of code output that we're getting. Any artifacts that it's creating, any graphs, 00:03:40.255 --> 00:04:04.215 reports, user interface components that it's building is gonna show up in this artifact section here. And it's also gonna give us any context. So this is basically gonna create a bunch of files as we go that is gonna give the agent more context about the task that it's working on. And if you don't know already, context is basically the key to getting AI tools and AI agents to work at the highest possible quality. 00:04:04.375 --> 00:04:14.610 Give it the right context and context as in knowledge about the task that it's doing, documentation about the thing that it's building. Give it the right context, and it can and it can do incredible things. 00:04:14.690 --> 00:04:36.005 So that is what Claude Cowork is gonna do here. We've got a bunch of suggestions here. So create a file, crunch data, make a prototype, organize files, prep for the day, send a message. And one thing that I wanna call out, and my first tip here for using Claude Cowork is to make sure that you have your connectors set up before you use it. So if you go into this plus icon here and you go to connectors, 00:04:36.085 --> 00:04:51.870 you can then see I've got contact seven, Claude in Chrome, and Notion connected to this. This means that Claude Cowork can access my Notion database, anything in Notion that I've already got saved. This is a great way to get started with Claude Cowork if you already have existing documentation, 00:04:52.270 --> 00:04:52.750 strategies, 00:04:53.105 --> 00:05:04.785 any sort of documents on your business or your projects that you're working on that you wanna pull into Claude Cowork to get started. And if you click on manage connectors here, you're gonna get taken to a screen where you can hook up all of these different connectors. 00:05:05.460 --> 00:05:17.060 And in a second, I'm gonna do a put a task into Cowork to show you exactly how it works as well so that we can go through this and see what it's like using Claude Cowork. But you can see here, I can connect to Google Drive, Gmail, Google Calendar, 00:05:17.220 --> 00:05:19.380 etcetera. That will allow Cowork 00:05:19.545 --> 00:05:22.265 to be able to do stuff in those places for us. 00:05:22.825 --> 00:05:30.585 That is gonna give Claude Cowork the best starting point. And if you're completely new to Claude Code and Claude Cowork, what I would recommend 00:05:31.145 --> 00:05:40.850 and if you're completely new to Claude Code, you never used Claude Code before and so you're kind of unfamiliar about how Cowork is gonna feel, my second tip here is gonna be use one of these starter templates. 00:05:41.090 --> 00:06:07.380 So do one of these things. Make a prototype or send a message or or organize some files in your computer. You can connect Claude Cowork to a folder on your computer by clicking this work in a folder button. You then choose a folder on your computer for it to work in, and it will be able to organize all the files in there or, like, create some sort of structure or even separate files into different new files and create new files in that folder. So it's a way of working directly on your computer 00:06:08.020 --> 00:06:49.015 in a specific folder. So start with these templates to get a feel for how Claude code actually works. And part of using these tools is just about how they feel to use and getting familiar with that, what you can ask, what you can't ask, what the limitations are, what things it's good at, what things it's bad at, that sort of thing. So let's get started actually using Claude Cowork and see what it can do here. One thing that I want Claude Cowork to help me with here is to put together a plan for an app that I wanna build, but not just an app because you could do that with Claude Code. I could go into Claude Code, put it into plan mode, and ask it to plan out the step by step kind of instructions or tasks it needs to do to build an application for me. I want it to help me to plan a business around this application, 00:06:49.175 --> 00:06:51.815 to create a brand identity, a brand strategy, 00:06:52.055 --> 00:06:53.655 to research competitors, 00:06:53.655 --> 00:07:36.970 to find places where I can kind of, like, maybe win versus those competitors or build features that they don't have. I'm gonna get Claude Cowork to actually do that for me here. So let's put in a prompt and see how Claude Cowork actually works. So here is my prompts that I'm gonna put in. I'm gonna say and this might be a little bit too much. I kinda wanna just test the edges of Claude Cowork here to see, like, how far I can go in just one prompt and what sort of thing we're gonna get back from it. So I'm gonna say, help me create a plan to build and launch an app idea that I have. I want to look at competitors, find ways to improve this app idea, outline what my MVP should look like, find posts online that can validate that this idea will work, build a pricing strategy and business plan and brand strategy for this app to help me launch it as a business. 00:07:38.010 --> 00:07:41.530 I'm gonna say give me a step by step roadmap 00:07:41.965 --> 00:07:43.645 that I can follow. 00:07:45.325 --> 00:08:08.130 The app will help content creators on YouTube create a book from their content by taking the transcripts from their videos and turning that into a book outline and then helping them write and publish their book using AI. I'm gonna use Opus 4.5 for this as well. I generally tend to stick with Opus 4.5 for pretty much everything that I'm doing now just because it is the best model out there that's available and it's the best model of kinda doing these agentic tasks. 00:08:08.290 --> 00:08:11.825 So I'm gonna set let's go. Let's get Claude Cowork to work. 00:08:12.065 --> 00:08:23.265 And one of the other things that I wanna highlight here, my third tip for using Claude Cowork is that Claude Cowork is really good at creating documents. It's great at creating documentation 00:08:23.265 --> 00:08:31.500 and context for you. So if you're if you're working on a project or using any other AI tool, you might wanna build a set of documents or a set of context 00:08:31.580 --> 00:08:32.940 that you can then use for 00:08:33.340 --> 00:08:42.305 in any other AI tool to kind of give that a better set of instructions to work from. Claude Cowork is really great at building that documentation and building context. 00:08:42.705 --> 00:08:51.860 So as we're working through here, Claude Cowork is basically gonna ask me a question. What's your technical background? Will you be building this myself or will I be hiring developers? 00:08:51.940 --> 00:08:54.340 I'm gonna say I'm gonna be building this myself. 00:08:54.580 --> 00:09:16.505 What's your timeline expectation for launching an MVP? So, basically, Claude Co. Work very similar to Claude Code, and this is the same way that Claude Code will do this if you've ever used Claude Code. It's gonna ask me questions to help me refine the way that I'm thinking about this to give it a bit more information. What's my timeline expectation for launching an MVP? One to three months. What's your initial budget range for building and launching? It's gonna be a bootstrap. 00:09:17.320 --> 00:09:21.320 Do you have an existing audience or connection to YouTube creators? Yes. I'm a creator. 00:09:21.560 --> 00:09:45.035 We're gonna answer those questions. And then Claude Cowork is a is gonna get to work here. It's gonna build us a set of so you can see the progress in the top right here. Researching competitors in market landscape, perform find online validation posts and community discussions, create comprehensive launch road map document. So that's the three steps that it's going through. It's doing these tasks here. So searching the web, we can open these to see what it's doing. 00:09:45.700 --> 00:09:48.180 The output from Claude Cowork, 00:09:48.340 --> 00:09:51.140 because this is a re really early research preview, 00:09:51.220 --> 00:09:55.380 it's still, like, fairly technical here. So we get a lot of technical detail. Like, 00:09:55.780 --> 00:10:05.635 I if if I'm a fully nontechnical user, I actually might not wanna see, like, the exact technical detail here. Like, this is going through all of these steps here. 00:10:06.115 --> 00:10:31.415 Like, this looks a little bit too confusing or, like, technical for me as a nontechnical user. And so I think there is some balance that that Anthropic is gonna have to find here between between making the technical detail and the behind the scenes work visible to the user, but not making it feel intimidating or unapproachable. And my fourth tip here for using Claude Co. Work is gonna be to use it to do these multistep tasks. 00:10:31.575 --> 00:10:48.280 Use it to do tasks or projects where you have a few steps in a row where you might want the agent to kind of figure out the best approach rather than just you asking a question and getting response back. So for more simple projects, for more simple kind of things that you want to 00:10:48.600 --> 00:11:01.225 query, you might still wanna use Claude in this instance rather than using Claude co work. But for anything that requires a lot more different steps and and you kind of want the agent to help you figure out the right path as well, I would a 100% recommending 00:11:02.025 --> 00:11:17.890 using Claude Cowork for that instead. So that's my fourth tip for using Claude Cowork. You can see on the right hands you can see on the right hand side here, it's using the connect the web search connector. It's creating a skill. It's creating a Claude code skill. So if I click on this, I can see the skill that it's creating. 00:11:18.210 --> 00:11:32.325 If you don't know about Claude code skills, basically, these are skills that give Claude code a specific set of instruction to do a certain thing. So this is a skill that it's using for comprehensive document creation, editing, and analysis 00:11:32.485 --> 00:12:00.585 with support for track changes, comments, formatting, preservation, and text extraction. So this is a skill that already exists. It's just already gone and got this skill, basically. We don't need to know any of this stuff that is going on in here. We just need to know that it's using that skill to do this to create these documents. So Claude Cowork has now finished this task. Said, I've created a comprehensive 11 section road map document for your YouTube to book app. Here's a quick summary of what's inside. Key findings from research. Competitors exist. So there's some competitors here. 00:12:00.905 --> 00:12:07.540 This one has clunky UI and aggressive upsells. I might go and check that just to see if that's right. None offer the end to end AI writing quality. 00:12:07.780 --> 00:12:09.780 Market validation is strong. 00:12:09.780 --> 00:12:22.915 Creators like Ali Abdaal have proven the videos of book pipeline works. Books about YouTube to KDP are best sellers on Amazon. Your road map includes competitive landscape with differentiation, market validation, MVP definition, tech stack recommendations, 00:12:23.075 --> 00:12:39.680 week by week development timeline, tiered pricing strategy, complete business model canvas, brand strategy with naming ideas and positioning, three phase go to market plan, year one financial predictions, and a thirty day action checklist to get started immediately. And it's created this document here. So we can click on this document 00:12:40.000 --> 00:12:41.920 and then view this document here. 00:12:42.805 --> 00:13:05.340 We can't actually see this has created a doc x file. What I'm gonna do here is and this is my fifth tip for working with Claude Cowork. If you're building applications or working with code in any way, is to get Claude Cowork to do these kind of research and knowledge tasks, but then get it to create markdown files from anything that is pulled together so that you can then take those markdown files 00:13:05.420 --> 00:13:26.335 and use them for an AI coding agent or any other AI tool to actually give it context about your project rather than having it in a doc in a doc file or like a Word doc or a Google doc kind of file. You want it in a markdown format to kind of give AI better context that you're using in any other task. So let's just go. Can you create 00:13:27.300 --> 00:13:46.625 the doc in a markdown file instead? And and hopefully, this is gonna create an artifact here, which is a markdown file with the same roadmap that we can preview inside of Claude here and then take that markdown file to use it to inform my AI coding agent when I actually build this application. And you can see now that 00:13:47.025 --> 00:13:58.500 Claude Cowork here has created this markdown document, which if we look at here, we can preview this file and we can see the full roadmap that it has created. So YouTube to book app, complete business launch roadmap. 00:13:58.820 --> 00:14:13.825 Executive summary here, your app will help YouTube content creators transform their video content into professionally published books using AI. Competitive landscape gives me the strengths and weaknesses as a breakdown of these different competitors so that I can see what features that they've got. Differential 00:14:14.705 --> 00:14:15.505 opportunity, 00:14:15.505 --> 00:14:22.430 end to end integration. So single platform from YouTube URL to published book, superior AI writing, creative voice preservation, 00:14:22.430 --> 00:14:23.710 one click publishing. 00:14:23.870 --> 00:14:32.030 Those are the things that we're gonna focus on, proven demand signals, creator pain points here. We've got an MVP definition, so YouTube playlist import, 00:14:32.110 --> 00:14:33.870 AI Bookjet outline generator, 00:14:34.205 --> 00:14:37.005 chapter writing assistant in app editor, 00:14:37.085 --> 00:14:41.245 and export to KDP ready format. So those are gonna be the features for our app. 00:14:41.565 --> 00:14:53.660 Deferred features, so it's even put, like, features for the after our MVP because we wanna launch this quickly. That's the questions that we answered when we were going with when we were talking to Claude Cowork here. Front end, Next. Js and Tailwind. 00:14:53.980 --> 00:14:58.780 Back end, Next. Js API routes or fast API database. Superbase. 00:14:58.780 --> 00:15:01.660 I'm actually gonna go with Convex here, so we're gonna make some changes. 00:15:02.305 --> 00:15:07.025 AI is gonna be the Anthropic Claude API. Obviously, it's gonna suggest that transcripts, 00:15:07.825 --> 00:15:08.705 payments, 00:15:08.705 --> 00:15:10.385 and then hosting on Vercel. 00:15:10.545 --> 00:15:20.440 Development timeline is eight weeks here, which I think is pretty long. We can actually do it much quicker than this with AI coding tools with Claude code. We'd be able to do it in, like, maybe forty eight hours, maybe twenty four hours. 00:15:20.760 --> 00:15:24.680 Recommended model tiered SaaS plus per book credits. 00:15:25.080 --> 00:15:34.265 And it's breaking down the pricing rationale here, so, like, why we would wanna do this pricing model. Business model canvas, so it's giving a value proposition, customer segments, channels, 00:15:34.425 --> 00:15:41.705 revenue streams, key resources, key activities, and a cost structure, and a brand strategy here as well. So naming ideas, 00:15:42.345 --> 00:15:50.410 vid to book, that's bad. Creator press, that's pretty good. Tube publish, chapter AI, content to chapters, playlist press. 00:15:50.650 --> 00:16:11.835 Not the best names, but this is only the first iteration. And, like, this was a big task. So I would expect to then work with Claude here to, like, figure out this the the detail of this a little bit more and actually edit this proposition this this road map a little bit. Visual identity direction, modern, clean, creative friendly. I think the polish of Notion meets the energy of creative tools like Riverside or d or Descript. 00:16:11.995 --> 00:16:18.720 Colors, deep purple or teal. Classic AI suggestion. We're not gonna do that with energetic accent accents, 00:16:18.960 --> 00:16:19.840 typography, 00:16:19.920 --> 00:16:29.120 clean sans serif. Again, that's pretty classic AI, but we can actually get it to do a much more in-depth brand strategy for us here. So we would just prompt it here to say, like, research 00:16:29.425 --> 00:16:34.625 typical brand strategy outlines and best practice for brand brand strategy documentation. 00:16:34.785 --> 00:16:48.650 I wanna go in this direction for the brand strategy, create an in-depth brand strategy markdown file guide so that I can use that to inform the brand direction for this application. That's what I would follow-up here next and create another document for the brand strategy. 00:16:48.890 --> 00:16:51.050 Go to market strategy here, prelaunch, 00:16:51.050 --> 00:17:08.665 and build a wait list, and create building and public content, post development updates on Twitter, reach out to 10 to 15 creator friends, a beta launch with 20 to 50 users, a public launch launch video on YouTube, post on product hunt, limited time lifetime deal with a countdown timer, reach out to YouTube creators creator newsletters. 00:17:08.665 --> 00:17:12.105 That's a pretty good idea, actually. Cross post in Reddit communities, 00:17:12.105 --> 00:17:14.540 is another great idea here. Financial 00:17:14.860 --> 00:17:18.700 projections here. So month three is projecting that we're gonna have 3,500 00:17:18.700 --> 00:17:21.980 MRR. Month six, 12,000 MRR. 00:17:22.060 --> 00:17:25.820 Word-of-mouth growing here. Breakeven estimate is 50 paying users, 00:17:26.060 --> 00:17:29.100 which I think is actually a bit more. We could probably breakeven a lot less than that. 00:17:29.785 --> 00:17:32.905 Risk mitigation. It's giving us a bunch of risk mitigation 00:17:32.905 --> 00:17:33.945 steps here. 00:17:34.185 --> 00:17:38.905 So competitor copies feature. What what happens when these things happen, basically? 00:17:39.145 --> 00:18:00.785 Your thirty day checklist. So we've got our checklist here to register domain names, set up GitHub repo, create Anthropic API account, build set up simple landing page with email waitlist. Is email even focused on us doing a waitlist first, which I think is a great approach here? And then all of these steps, as well as a bunch all of the sources that it's referenced for market validation, publishing resources, and competitor research. 00:18:00.945 --> 00:18:10.625 One thing that I would also do here is to say create me a markdown file of all the documentation that a coding agent might need to go and build this application, create another markdown file in 00:18:11.010 --> 00:18:21.010 this output, in this artifact section here. And you can see if you connected this to a folder on your computer, you'll be able to see this, all of these documents in that folder on your computer. 00:18:21.170 --> 00:18:37.465 And what you can do then is you can open that folder if you're starting a new AI project to build this app and give your AI coding agent all of that context to start your project off in the right way. Give it the documentation. Give it the brand strategy. Give it the road map. It will know exactly how to build your application. 00:18:37.785 --> 00:18:49.590 This is how to use Claude Cowork, and this is how I'm gonna be using Claude Cowork. You can use it in a bunch of different ways. Claude Code is incredibly powerful, and I really think this is gonna completely change the game for knowledge workers 00:18:49.670 --> 00:19:34.665 as they continue to develop this tool. So for the longest time, people have been saying that Claude Code is the worst branded AI product because it's not just for code, it's for a bunch of other knowledge work. Basically, any knowledge work that you can do, you can do on your computer with Claude Code. And so I am so happy that they've released this product as Claude Cowork, and they've repositioned what is essentially the best general purpose agent in the world in Claude Code to being an agent that you can use for any type of work, for any type of project. And if you follow the five tips in this video, you're gonna be one of the first people to get the most out of Claude Cowork and using it for your projects. Now we don't know the full capabilities with a lot of these tools now, so you can try and use it for anything. And I've seen people using it for things like refactoring 00:19:34.665 --> 00:19:56.305 video files to save them from corruption to a bunch of other research tasks and completing multi step tasks in projects to actually go and do things for you using the browser using the browser, performing actions with tools that you have, connecting to all of these different tools and actually being able to reference information from your Google Drive, from your Notion database, 00:19:56.385 --> 00:20:48.790 from your Gmail, to organize your emails. Essentially, the best thing that you can do with Claude CoWork today, if you're on a max plan and you have access to this research preview, is to go and use it and just test the limits for how far it can go. Test the limits for the things that you can do. I certainly didn't push it to the limits in this video, and I only did one specific application for it, which is kind of how I'm gonna be using Claude Cowork at the moment to help me build app projects and give my AI coding tools better context for building those applications as well, but there are so much more possibilities with this tool. And I can't wait to see how other people are gonna be using this as well. Now if you are building an app with AI and you wanna go beyond just building it with AI coding tools and actually build a business around the application that you're building from finding the right idea to finding the right pricing strategy and growing it through proven strategies to get real customers, then I have a community over at school.com/aiapps 00:20:48.790 --> 00:20:55.855 helping people do exactly that. So if you're interested in that, you can head over there to find out more. Otherwise, thank you for watching, and I will see you next time.