§ 01 · The Hook
The bait, then the rug-pull.
Nobody has a procrastination problem. That's the counterintuitive claim Myron Golden opens with — and it's the one that earns every minute that follows. Procrastination, he argues, is always a symptom. The disease is focus. Over seventeen minutes and a live whiteboard diagram, he builds a four-step chain — Facts to Focus to Feeling to Function — that makes the cure feel almost mechanical.
What the video promised.
stated at 00:05 "I'm gonna show you how to beat procrastination, go from excuse maker to action taker, and get it done now." delivered at 17:16
Where the time goes.
00:00 – 01:27
01 · Hook: procrastination is a symptom
Direct audience identification opener, then the pattern interrupt — nobody has a procrastination problem. Sets up the full teaching.
01:28 – 02:15
02 · This is you — stick figure
Myron draws a stick figure on the whiteboard. 'This is you.' Introduces the visual model that the rest of the lesson builds on.
02:16 – 05:08
03 · Facts → Focus → Belief (Faith / Doubt)
Facts have both positive and negative aspects simultaneously. What you focus on determines your belief. Faith = belief in desired outcome. Doubt = belief in undesired outcome. Both are belief — doubt is not the absence of belief.
05:09 – 06:55
04 · When to lean positive — and when not to
Clarification: focus on the positive unless doing so would put life, health, or finances in jeopardy. The burglar example. Keeps the model from being naive.
06:56 – 08:29
05 · Feelings are the fuel of action
Human beings do what they do for one reason only — because they feel like it. Personal story: 5am alarm, no snooze, golf goal of hitting 300-yard drives.
08:30 – 09:50
06 · Anticipation — manufactured internally
Anticipation = the energy you get when your expected outcome is desirable. Christmas Eve analogy. The key: Apple builds anticipation for iPhones; you can build the same anticipation for your goals intentionally.
09:51 – 11:27
07 · Anxiety — stolen anticipation
Anxiety = wasting present energy on a future undesirable outcome. Social media has colonized our anticipation-building capacity. Most people mislabel anxiety as fear.
11:28 – 13:50
08 · Fear vs. anxiety — the bobcat story
Fear = caution over a real and present danger. Anxiety = caution over a future imagined danger. Vivid illustration: bobcat outside the house at night without a gun. Distinguishing these is the diagnosis that enables the cure.
13:51 – 15:10
09 · Function in Hands: Power vs. Powerlessness
Anticipation → Power to act (end of procrastination). Anxiety → Powerlessness → 'I'll do it later.' The framework is now complete on the whiteboard.
15:11 – 17:16
10 · Application and close — now o'clock
Writer's block = expecting the book not to sell. Sales avoidance = expecting people not to buy. Tactical fix: write out positive outcomes, read aloud (faith created in the ears, doubt in the eyes). Close: 'It becomes now o'clock.'
Visual structure at a glance.
Named ideas worth stealing.
01:28
model
The F4 Framework (Facts → Focus → Feeling → Function)
- Facts (neutral — always both positive and negative)
- Focus in Head → Faith or Doubt
- Feeling in Heart → Anticipation or Anxiety
- Function in Hands → Power or Powerlessness
A four-step chain explaining why procrastination happens and where to intervene. The intervention point is always Focus — consciously shift attention to the positive aspect of any fact.
Steal for Killing Excuses episodes, sales training, onboarding content, any 'why you're stuck' video
04:25
concept
Faith vs. Doubt redefinition
Faith = belief in the outcome you desire. Doubt = belief in the outcome you don't desire. Both are belief. You don't eliminate doubt — you redirect it. Reframes the entire conversation about motivation and confidence.
Steal for A standalone short-form hot take, newsletter issue, or cold-open monologue
12:05
concept
Fear vs. Anxiety distinction
- Fear = caution over a real and present danger
- Anxiety = caution over a future imagined danger
Most people mislabel anxiety as fear — if the diagnosis is wrong, the cure can't work. This distinction alone is a clippable standalone concept.
Steal for Killer standalone reel; perfect for 'fear of failure' or 'fear of rejection' conversation
09:10
concept
Anticipation is manufactured
Anticipation is the fuel of action and it can be built intentionally — but most people outsource that to corporations (Apple, TikTok, Instagram). The question: what if you could build as much anticipation for your goals as they've built in you for their products?
Steal for Content angle: 'Who's building your anticipation?' — newsletter, reel hook, or live workshop opener
Lines you could clip.
00:22
"Procrastination is never the problem. Procrastination is always the symptom of the problem."
06:55
"Feelings are the fuel of action. Human beings do what they do for one reason and one reason only — because we feel like it."
07:09
"Faith is belief in the outcome I desire. Doubt is belief in the outcome I don't desire."
12:05
"Fear is caution over a real and present danger. Anxiety is caution over a future imagined danger."
16:47
"Stop putting off your future until tomorrow because the reality is there's no such thing as tomorrow. It's always today."
How they spent the runtime.
Hook length87s
Info densityhigh
Filler8%
Things they pointed at.
How they asked for the click.
00:00
product
"Join me November 7-8, 2025 at Wealth Accelerator Live in Orange County California."
Description CTA only — no explicit in-video pitch. The event is implied by the Make More Offers Challenge banner throughout.
Word for word.
HOOK opening / re-engagementCTA the pitch analogy story
00:00HOOKAre you tired of putting things off until tomorrow? And then tomorrow's tomorrow and tomorrow's tomorrow's tomorrow's tomorrow? Today on this video, I'm gonna show you how to beat procrastination,
00:08HOOKgo from excuse maker to action taker, and get it done now. I'm gonna show you that no one has a procrastination problem.
00:17HOOKPeople think they have a procrastination problem, but I've never met a person in my life with a procrastination problem. Procrastination is never the problem.
00:25HOOKProcrastination is always the symptom of the problem. And in this video, I'm gonna show you why you keep putting things off.
00:48HOOKIf I if I just change it and I start associating more pleasure than pain to this activity, I'll get the thing done. Now the interesting thing about it is
00:58HOOKregardless of the thing, it's like we think, well, I'm just procrastinating this thing because this is the thing that I don't like to do.
01:10HOOKor avoiding using your mind, but I'm gonna show you how to use your mind in such a way that procrastination will never be something you have to deal with again. You'll just get it done and you'll understand how to get it done in real time when you're tempted to procrastinate.
01:28This is you. And by the way, not only does this work in helping you not procrastinate,
01:37it'll also work in helping you help other people when you're communicating with them not to procrastinate. It'll help you help your spouse to stop procrastinating. It'll help you help your children stop procrastinating.
01:48It'll help you if you're a teacher, help your students stop procrastinating if you understand this principle. So this is you. These are the facts,
01:58and you observe the facts. Maybe you see them, maybe you hear them,
02:05and when you observe the facts, the very first thing you do is you put a frame around the facts and that frame has a positive aspect and a negative aspect. Now the positive and negative aspect of the facts
02:19have to be there in order for the fact to be there. What does that even mean? What it means is there's no such thing
02:26as a purely positive fact, and there's no such thing as a purely negative fact.
02:33And so what happens when we put this frame around the fact is that frame is in the form of a focus in our head. And that focus in our head,
02:45if we're focused on the positive aspect of the fact, it makes us happy and or it energizes us so that we can go and take that action. But if we focus on the negative aspect of the fact, it makes us sad or some negative emotion so we avoid whatever that activity is.
03:00Now as soon as I create a frame around the fact and I start focusing on either the positive or the negative, the first thing I do is I start building a belief
03:10And it doesn't matter if the belief is true. It's my belief.
03:15People think that they believe things because they're true, but here's the reality. People think things are true because they believe them. If you can become self aware enough to know that the things that you are believing
03:29are true, you're believing they're true because you think them rather than think they're true because you believe them rather than thinking that you believe them because they're true.
03:40Just be aware of that. And it may be true, but the reason you believe it is because you think it's true.
03:46Are you all tracking? Okay. And so
03:49the first thing I do when I focus on the fact, I focus on the fact in my head, then I develop in my mind, I develop a belief. And that belief also has a positive and a negative.
04:03If I'm focused on focused on the positive aspect of the fact, that belief manifests in my life as faith, which faith without works is dead. What does that mean?
04:11That means if I really believe something, I'm gonna do something about it. But if I'm focused on the negative aspect of the fact, then it's gonna manifest a belief called doubt. Now here's the thing most people don't understand.
04:21Faith and doubt are both belief. Most people think that faith is belief and doubt is the absence of belief, but doubt is not the absence of belief. Faith is belief in the outcome I desire.
04:33Doubt is belief in the outcome I don't desire. And so it's not that, well, a person who has faith doesn't have doubt. Everybody who has faith has doubt.
04:42You doubt the opposite of the thing you have faith in. And everybody who has doubt has faith. They have faith in the thing that's opposite of what they're doubting.
04:49And that's just how life works. And so what we have to do is we have to be we have to be aware and hyper intentional about what aspect
04:58of the facts we focus on. Because the aspect of the facts we focus on cause us to believe things
05:06that affect outcomes in our lives.
05:10I I I really hope this I hope you are wrapping your minds around what I'm saying. And so what happens, people don't that that's why you've have you ever heard the phrase, if your attitude is right, the facts don't matter? This is why.
05:21If your attitude is right, what what kind of attitude do I need to have? Well, I need to have I don't I don't I don't know about you. You have the kind of attitude you want have.
05:27I need to have the kind of attitude where I'm focused on the positive aspect of the facts as often as possible unless focusing on the positive aspect of the fact is going to put my life or health or family or financial or something that's important to me in jeopardy. If if focusing on the positive aspect of the fact does not somehow put me in jeopardy, how could focusing on positive aspect of the fact?
05:49Let's say, breaking in my house. I think, oh, they're just breaking in my house because they wanna come say hi.
05:55Right? I'm focused on that's that's a that's a an erroneous belief that could cause me harm. Right?
06:02And I'm focusing on the positive aspect of the fact. Now is it possible that somebody could be breaking into my house because they wanna come say it? I mean, that possibility exists, but what's the likelihood?
06:09Not likely. Are y'all tracking? Okay.
06:12So when I focus on the positive aspect of the fact, I manifest a belief called faith
06:19or I focus on negative aspect of the fact and manifest a belief called doubt, what happens is this belief travels down into my heart and it produces
06:30a feeling in my heart.
06:36Did you know that feelings are the fuel of action?
06:44Did you hear what I just said? Feelings are the fuel of action. What does that even mean?
06:48That means human beings are singularly motivated. People do
06:53what they do for one reason and one reason only, and that is because we feel like it. See, I woke up this morning at 05:00 when my alarm went off.
07:03I actually woke up a little before my alarm went off, seven minutes before my alarm went off, but I'm getting up at five anyway. I'm certainly not gonna get up seven minutes early.
07:12And when my alarm clock went off, I did not push snooze. Why didn't I push snooze? Because I knew I had a limited amount of time to work out
07:21and then take a shower and get dressed and get here so that I could go live today on YouTube. I had a limited amount of time And and and so but I could have gone back to bed and skipped working out. But then
07:34that takes my objective that I'm working on to be able to hit my driver 300 yards. Right? It pushes it further and further into the future
07:44or maybe it pushes it so far into the future that I'll never get it done. So I'm getting up and I'm working out and this body is gonna serve me. It is not the boss.
07:53I'm the boss. And so I got up. And so why did I get up?
07:58Because I felt like the feeling that I had that if I get up and go work out, I'm going to eventually be able to hit 300 yard drives.
08:11Right? I'll be able to hit my drives 300 yards. But if I don't get up, I'll keep dribbling out there 200.
08:18200. 200. Yeah.
08:21But I'm you're 64. You shouldn't wanna okay. You do what you're gonna do when you're 64.
08:26By the time I'm 65, I'm be hitting my drive 300 yard. Okay. So I get a feeling in my heart.
08:32Now the feeling in my heart is going to be determined by the focus in my head whether it's causing me to manifest faith or doubt.
08:41If while I'm focused on the aspect of positive aspect of the fact, I manufacture a belief called faith, then that faith is gonna cause me to have a feeling called anticipation.
08:54Anticipation is the it's it's the energy I get
09:00when the outcome I expect is desirable to me. Like, if we could master building
09:08internal anticipation intentionally, it would change our lives forever.
09:17And and by the way, most people have almost no practice. Most of the anticipation that we get, someone outside of us creates it. Like Apple is very good at creating anticipation for the new iPhone.
09:31But what if you were as good at creating anticipation for getting in shape or for creating wealth for your family or for whatever, getting a promotion at your job? What if you could have what if you could build intentionally build as much for intentionality
09:46or anticipation intentionally for that as you allow businesses and corporations to build for you?
09:54Like, when you wake up and you pick up your phone and you start looking at TikTok or you start looking at Facebook or you start looking at Instagram or you start looking at YouTube? What if you could build anticipation for things that move the needle in your life
10:06like they've built anticipation in you for things that don't move the needle in your life? Okay. Y'all tracking.
10:11And so so anticipation is like that feeling you get on Christmas Eve when you know what you're getting and you're a little kid and your parents send you to bed early and you can't you can't sleep. Why can't you sleep?
10:21Because you're being energized by your expectation of a magnificent
10:26future in less than twelve hours. Right? Anticipation energizes us,
10:33but if we're focusing on focusing on a negative aspect of the fact, then the feeling in our heart that we're gonna manifest out and the feeling in our heart is not gonna be anticipation.
10:42It's gonna be anxiety. Anxiety is the thief of our dreams. This is why Jesus said, be anxious over nothing.
10:48He said, be careful for nothing. I mean, he said he said, have no he said, have no take no thought for tomorrow.
10:54That means don't be anxious about tomorrow. Why did he say that? Here's what he's saying.
10:59Jesus is saying, stop wasting today's energy worrying about tomorrow's problem.
11:06And every time you feel yourself having anxiety over something by the way, anxiety let me show you what anxiety feels like. Your hands sweat.
11:15Your heart palpitations. Your breathing gets yellow. Your mind races.
11:21And you're so exhausted, you can't do anything but sit down.
11:26That's what anxiety is. Anticipation is the energy I get when the outcome I expect is desirable to me. But and but anxiety
11:35is wasting present energy. What is it? Wasting my present energy on a future outcome that's undesirable to me.
11:44See, most people mislabel anxiety as fear. If they they didn't get the diagnosis right, they can't find a cure.
11:53They mislabel anxiety as fear. They say, well, I have a fear of failure. There's no such thing.
11:58I have a fear of success. There's no such thing as that. I have fear of rejection.
12:00There's no such thing. Say, oh, no. Yes, sir.
12:02I have it. No. You don't.
12:04See, fear is caution over a real and present danger. So last night,
12:12I went to my house to check out the progress that these contractors are making because I just got back in town yesterday. And when I came out of my house
12:24and came out to get in my car, I'm looking around, and I had a little bit of hyperawareness, fear.
12:32Why? Because my son-in-law had just filmed
12:36a bobcat outside his house, and I didn't have my gun on me. Oh, I probably shouldn't have said that on YouTube.
12:46And and I I thought about it. Like, what if a bob I mean, it's so dark back there.
12:51A bobcat could see me, but I can't see him. Right? And then I saw a bobcat.
12:55I got came in here one morning. I walked out my office. There's a bobcat at the door of one of those offices right down the street, right down in the parking lot.
13:01And so so so I I came outside and I don't have my gun.
13:08Okay. So so I had fear, but it was really anxiety because there was no bobcat there.
13:17Now if I hit my ball too close to an alligator and I go up and I didn't see the alligator because I'm so focused on golf, I didn't see the big green monster like alligator and all of a sudden I noticed I'm like, ugh. Right?
13:28That's not anxiety. That's fear. Why?
13:30Because there's a real and present danger. Fear is caution over a real and present danger.
13:36Anxiety is caution over a future imagined danger. So I'm imagining a danger in the future so vividly that it causes a physical reaction in my body now.
13:46That's anxiety. Are y'all tracking?
13:49Okay. Cool. So when I focus on the negative positive aspect of the fact, builds faith, feeling of anticipation, negative aspect of the fact builds doubt, anxiety,
14:00and what which feeling I have is going to determine so the focus in my head creates a feeling in my heart and the feeling in my heart produces a function
14:13in my hands. What's the function in my hands? Well, it depends.
14:17If I have anxiety, the function in my hands is I mean, I'm sorry. If I have anticipation, the function in my hand is called power.
14:23I now have the power to act. This is how you overcome procrastination. You instead of envisioning it it not working, you envision it working.
14:31And if you can't envision it working, like if you're but I tried to envision it working, I couldn't do it. Sit down and write out
14:38every positive thing that's going to happen in your life when it happens, and then read it out loud. And I know this works because the
14:48I'm telling myself a different story, and I realize that when I have anxiety, the reason I'm having it is because I'm seeing something negative in my mind's eye. But if I write something down intentionally and I read it out loud,
15:01I'm saying something positive in my ears and doubt is created in the eyes and faith is created in the ears.
15:11That's why it says David encouraged himself in the Lord. Are y'all tracking? And so when I have anticipation,
15:19I have power to act, I'm not procrastinating anymore. When I have anxiety, the function in my hand is called powerlessness.
15:26I know I don't have the power to take action, and that powerlessness
15:32causes me to say I'll do it later when I have more power, and I have more anticipation, and I have more faith because I'm gonna be focused on a positive aspect of the fact, and I don't even know that I'm doing that. All of those things I am doing
15:45unconsciously. But what if I start doing all of these things consciously? If well, here's what happens.
15:54If I'm a writer, I'll never have writer's block again because writer's block is actually expecting the book not to sell.
16:02If you knew you're gonna sell a million copies next week, you get the book done yesterday. Well,
16:09I'm procrastinating I'm procrastinating doing my sales presentation. You're not I have a procrastination problem when it comes to my sales no. You What you have is an expectation problem,
16:19and you're expecting people not to buy, and you desire them to buy. So one of the things that I did to free myself from that is I stopped desiring people to buy, and I just became aware if I talk to enough people and I do a presentation in front of enough people, some of them will buy.
16:31And so I now don't have to hope somebody buys. I know someone will because the law of averages makes it so. Even if I have a terrible presentation, if I do enough presentation, somebody's gonna buy.
16:41I know. I've seen plenty of press terrible presentations that made sales. And
16:45CTAso all I'm saying is stop putting off your future until tomorrow because the reality is there's no such thing as tomorrow. It's always
17:00CTAAnd so to overcome procrastination, I become hyper intentional about my focus. And then for me, it becomes now o'clock and I go from excuse maker to action taker,
— full transcript
§ 05 · For Joe
Steal the framework.
Killing Excuses playbook
The F4 chain (Facts → Focus → Feeling → Function) is a complete whiteboard lesson in 17 minutes — and every step maps directly to the excuses creators make about why they're not posting.
- The pattern interrupt is the product: 'Nobody has a procrastination problem' earns 17 minutes of attention in the first 30 seconds. Build your next Killing Excuses open around a reframe that sounds wrong.
- Draw it live. The whiteboard stick figure is what makes the abstract tangible — viewers track the diagram building and feel the logic land as each node connects.
- Redefine doubt: 'Doubt is belief in the outcome you don't desire' is a one-line frame shift that invalidates every creator's excuse for not shipping. Use it.
- Steal the fear/anxiety distinction for a hot-take reel: 'You don't have a fear of failure. You have anxiety about a future imagined outcome.' That's a 45-second standalone clip.
- The anticipation angle is unexploited content gold: 'What if you could build as much anticipation for your goals as TikTok has built for their feed?' — that's a newsletter hook, a reel cold-open, a workshop opener.
- Faith is created in the ears: the tactical fix (write out positive outcomes, read aloud) is immediately actionable — give it to your audience as a homework assignment at the end of the episode.
§ 05 · For You
How to stop stalling.
If you keep putting it off
Procrastination isn't a discipline problem — it's a focus problem, and you can interrupt it the moment you catch it.
- Next time you feel yourself avoiding a task, ask: what am I picturing when I think about doing this? If the mental image is bad, that's the actual problem — not laziness.
- You can't eliminate doubt. But you can pivot it: write down five specific good things that happen when the task gets done, then read that list out loud.
- Anxiety and fear are different. Fear is a bobcat that's actually in front of you. Anxiety is imagining one in the dark. Notice which one you're actually dealing with.
- Anticipation is a skill. You've felt it on Christmas Eve — you can build it intentionally for anything, by getting specific about what the upside looks and feels like.
- The law of averages is your friend in sales or social situations: you don't need everyone to say yes, you need to talk to enough people that someone will.
