WEBVTT 00:00:00.000 --> 00:00:02.000 When you become so sensitive 00:00:02.240 --> 00:00:03.520 to basically 00:00:03.520 --> 00:00:05.040 the ramifications 00:00:05.040 --> 00:00:08.160 of your decisions, it also becomes easier 00:00:08.240 --> 00:00:13.040 to not do them. You get there after you've optimized 00:00:12.375 --> 00:00:28.490 the system. I had to design it first, then I had to learn how to do it, get fully committed, then I had to, like, get better at it. And then I began to optimize it so I could get more and more efficient, more and more consistent. Then it finally basically has this acceleration, 00:00:28.810 --> 00:00:39.050 you know, that equate it to almost like blasting through the atmosphere where you need a certain amount of acceleration in order to, like, get through the atmosphere. It's that sort of other side 00:00:39.370 --> 00:00:45.195 of what it takes. Once you get beyond that, now it becomes effortless and intuitive 00:00:45.515 --> 00:00:47.835 by your natural ability 00:00:47.915 --> 00:00:53.275 where before you were fighting to be consistent and fight these triggers. Now it's almost the opposite. 00:00:54.270 --> 00:00:57.470 Okay. Rob Dyrdek, welcome to the What's Essential podcast. 00:00:58.750 --> 00:01:02.990 Thank you. It it is great to be with you. We were first introduced, 00:01:03.630 --> 00:01:05.470 uh, by Brent Montgomery, 00:01:06.270 --> 00:01:06.750 and 00:01:07.150 --> 00:01:10.965 he sent you, I think, Essentialism and Effortless. 00:01:11.765 --> 00:01:18.165 Yeah. Sent me Essentialism. In a minute, but sent go tell tell me, first of all, just a little bit about that, 00:01:18.645 --> 00:01:28.400 what that did in your mind, and then I have a couple more follow-up questions. Yeah. You know, I think when he you know, because obviously, he's a big fan of yours, uh, considering 00:01:28.400 --> 00:01:29.040 your, 00:01:29.360 --> 00:01:32.720 uh, connection in business. And, you know, we 00:01:32.800 --> 00:01:35.040 we had always sort of shared philosophies 00:01:35.040 --> 00:01:40.855 and and different aspects of sharing the way that I operate. And he said, you gotta read this book. 00:01:41.735 --> 00:01:45.975 You know, this stuff is brilliant. I've given this to everybody at the company. Like and 00:01:46.215 --> 00:01:55.430 and it started the, you know, the journey of you know? And to me, there's always these great tools that if you're someone that's constantly growing and evolving, 00:01:55.590 --> 00:02:02.790 you you get shared another philosophy that then almost kind of brings clarity what you were already feeling. 00:02:03.190 --> 00:02:06.390 And and, again, I that was essentialism 00:02:06.965 --> 00:02:08.725 for me. And then 00:02:09.365 --> 00:02:14.645 and then I'm like, boy. But, you know, even back then, it's like, well, what happens when you're only doing the essential 00:02:14.965 --> 00:02:18.245 and you're you're pushed up to the top? Right? It's 00:02:18.725 --> 00:02:26.320 then effortless was right behind it because and it's the book started with, like, you know, your like, and then that's effortless. And then I realized, like, man, 00:02:26.800 --> 00:02:31.680 like, the way that I drive everything to automation and then the optimization, 00:02:32.160 --> 00:02:37.875 my whole existence is driving to this effortless existence. Right? So I I think that's where, 00:02:38.275 --> 00:02:41.155 you know, I connected with your philosophy 00:02:41.155 --> 00:02:46.595 on a practical side as it as it was related to how I run my life as a whole. You know? 00:02:47.235 --> 00:02:49.795 So after you and I first connected, 00:02:50.440 --> 00:02:54.760 I sent a note to Brent that basically said something like this. I said, 00:02:56.520 --> 00:02:58.200 Rob's not really human. 00:02:59.640 --> 00:03:08.605 You don't you don't really meet Rob. You experience him. That was my sense of when we of when we talked. Uh, the intensity 00:03:09.165 --> 00:03:11.165 that you bring to whatever you do 00:03:11.725 --> 00:03:13.085 is really 00:03:13.405 --> 00:03:14.765 remarkable to me. 00:03:15.085 --> 00:03:21.130 Uh, and and I and I want to get to some specific things that you do that we talked about, 00:03:21.210 --> 00:03:24.010 but I want to go into some detail with. But first, 00:03:24.490 --> 00:03:38.435 I want to just reference something, and and maybe maybe this is funny for you, or maybe it's serious for you. I don't know. But but you are on record as having said so I was sort of saying it as a, you know, you're not really human. But you are on record as having said, I am part alien. 00:03:39.395 --> 00:03:41.155 I truly believe that. 00:03:41.395 --> 00:03:45.955 I believe I've been abducted, and I'm some form of an extraterrestrial 00:03:46.020 --> 00:03:46.900 race, 00:03:46.900 --> 00:03:52.580 a sixteenth part alien or something. Now, maybe that was a joke at the moment, part of the crazy, 00:03:52.740 --> 00:03:54.260 but talk to me about that. 00:03:54.580 --> 00:03:55.620 Well, 00:03:55.620 --> 00:03:56.740 look, I'm 00:03:56.820 --> 00:04:08.595 you know, there was this this gentleman who, um, was abducted by aliens. That's from the Howard Stern show who we had on Fantasy Factory who was, like, basically explaining to me that you are, in fact, 00:04:09.075 --> 00:04:10.755 you are you are alien, 00:04:11.370 --> 00:04:22.890 and you are this extraordinary being. If you understood who you really were, it would blow even your mind. And I'll it was always funny to me. You know, I you know, I'm the guy who once purchased a a hyperdimensional 00:04:22.890 --> 00:04:23.530 resonator, 00:04:23.935 --> 00:04:27.295 which is a time machine off a guy in Nebraska. 00:04:27.855 --> 00:04:35.455 And because I thought it was funny, I thought this this guy's really selling time machines, and I thought it was amazing. So I bought one. It was 365. 00:04:35.775 --> 00:04:36.415 And 00:04:36.740 --> 00:04:48.420 and then years later, I tried to bring him on one of my television shows to talk about it, and he's like, I ain't talking to you. I know what you are. And I'm like, what? He's like, you're an alien. 00:04:48.820 --> 00:04:51.220 And I'm like, what? So it has been validated 00:04:52.065 --> 00:04:57.025 on a handful of different occasions where random people have expressed to me 00:04:57.505 --> 00:05:00.145 that I may in fact have some alien blood. 00:05:00.545 --> 00:05:04.625 And and for you, even if we just put it aside as as 00:05:04.785 --> 00:05:06.465 as symbolic 00:05:07.080 --> 00:05:17.400 Mhmm. There's something about that that's still powerful for you. I can tell that it is, that you're just going forget whether you call it alien or not. Just the idea that there's something in us, 00:05:17.800 --> 00:05:19.080 something in you 00:05:19.395 --> 00:05:20.195 that 00:05:20.675 --> 00:05:22.355 that's above and beyond 00:05:22.515 --> 00:05:24.515 what would normally be expected. 00:05:24.595 --> 00:05:28.275 It's like somehow it names for you or gives you permission 00:05:28.595 --> 00:05:30.195 to live differently, 00:05:30.515 --> 00:05:36.110 to to live in a in in a really differently to what you see other people doing. Am I reading that right? 00:05:36.430 --> 00:05:38.030 Yeah. Look. I I'm 00:05:38.430 --> 00:05:38.990 I'm 00:05:39.950 --> 00:05:42.510 who I am is unexplainable 00:05:42.670 --> 00:05:50.795 in in sort of the normal way that life works. Right? The evolution, the growth, the expansion, the development of of 00:05:51.035 --> 00:05:55.035 a way of living in a mind that I wouldn't even have thought possible, 00:05:55.275 --> 00:05:58.315 you know, even five, six years ago. You know? And so, 00:05:58.795 --> 00:06:02.395 you know, when you get to a state where you begin to evolve and grow 00:06:03.370 --> 00:06:08.330 beyond your wildest dreams, right, you then you and and you 00:06:08.810 --> 00:06:11.930 begin to have the ability to control reality 00:06:12.010 --> 00:06:18.170 because you get better and better at, uh, deciding what you wanna do and achieving it no matter what that is. 00:06:18.865 --> 00:06:20.305 You you 00:06:20.625 --> 00:06:23.185 begin to feel like you are controlling 00:06:23.425 --> 00:06:37.570 the universe in at least in the sense of your own universe. And then you can't help but be filled with gratitude and and awe that all the stuff that you set out and had a vision for actually was realized and your way of life has been realized, 00:06:38.690 --> 00:06:40.770 you know, you you certainly 00:06:41.090 --> 00:06:45.650 take pride in feeling like you are living like a one of one existence. 00:06:45.650 --> 00:06:48.415 You know? I I am a strong believer 00:06:48.575 --> 00:06:52.255 in a simple principle which is that everything is created twice. 00:06:52.655 --> 00:06:53.295 Once, 00:06:53.615 --> 00:06:55.135 you know, emotionally, 00:06:55.695 --> 00:06:56.575 you know, mentally, 00:06:57.695 --> 00:07:01.510 even maybe spiritually, and then a second time physically. 00:07:01.990 --> 00:07:04.550 And I think what you just described 00:07:05.030 --> 00:07:05.670 is 00:07:05.830 --> 00:07:07.510 the extraordinary 00:07:07.990 --> 00:07:08.870 ability 00:07:08.870 --> 00:07:10.550 that that idea 00:07:11.030 --> 00:07:20.235 gives you. Did you say, my goodness. At one time, it was just a list. One time, it was just an idea. And then I've seen this unbelievable 00:07:20.235 --> 00:07:24.315 thing actually happen and be manifest and be created. 00:07:25.035 --> 00:07:33.260 And and it changes everything because then it says, not only is that something to be grateful for, but it's also like, well, what else could be created? 00:07:33.580 --> 00:07:37.340 If if the creative process is something that is is 00:07:37.980 --> 00:07:39.340 available to me, 00:07:40.140 --> 00:07:44.060 well, what do I want to create? That's what I sense when I hear you talking about it. 00:07:44.755 --> 00:07:50.275 Yeah. And look. And it it goes a little bit deeper. Right? Because it's not a goal. 00:07:50.515 --> 00:07:51.635 It is a life. 00:07:52.035 --> 00:07:56.195 Right? And when I began to see my life as all these sort of interconnected 00:07:56.195 --> 00:07:56.675 systems, 00:07:57.240 --> 00:08:01.800 and then I designed those systems. And each of those systems had goals and ambitions. 00:08:02.040 --> 00:08:08.200 And then as I got better and better and started drawing closer and closer to those goals associated 00:08:08.200 --> 00:08:09.960 with these different parts of my life, 00:08:10.675 --> 00:08:17.395 then the energy started to build. The harmony started to build. The law of attraction kicks in. All this opportunity 00:08:17.795 --> 00:08:19.875 begins to fulfill the vision. 00:08:20.355 --> 00:08:28.750 And then what happens when you get closer and closer? You can see further and further because you begin to see more clear. You begin to to have 00:08:28.990 --> 00:08:33.550 the bigger ideas that you can see of what's possible that you couldn't see before. 00:08:34.110 --> 00:08:36.990 Then you dower basically in this perpetual 00:08:36.990 --> 00:08:37.630 state 00:08:37.790 --> 00:08:42.565 of evolution and growth that basically feeds your energy and passion 00:08:42.805 --> 00:08:43.845 to basically, 00:08:44.245 --> 00:09:25.010 uh, push to see what's possible. Right? And for me, it transitioned from self preservation to generational preservation to where it's like, wow. How can I affect the next five hundred years of the Dyrdek family instead of just affecting my children and or affecting my way of life in this lifetime? That that's the the other side of when you find that harmony and life's potential reveals itself to you by having deep clarity on what you want to achieve and then growing towards achieving it. And that's what I've done. You know? Well, you have, and it and it's really fascinating to me to hear you describe, like, all the systems 00:09:25.650 --> 00:09:29.090 and the layers that you've put together that 00:09:29.330 --> 00:09:42.985 you know, it's not just, as you say, a goal, take action, next goal. It's build systems so that so that these goals start to happen whether you're, you know, forcing or pushing it today or not. 00:09:43.545 --> 00:09:48.425 I I want to get to a document that you have created. I have never seen anything 00:09:48.585 --> 00:09:49.145 like this. 00:09:50.600 --> 00:09:55.000 You call it the rhythm of ex the the rhythm of existence. 00:09:55.880 --> 00:09:58.520 You call this the rhythm of existence. 00:09:59.160 --> 00:09:59.800 And 00:10:00.120 --> 00:10:01.400 it's a document, 00:10:01.880 --> 00:10:04.280 uh, something like 20 pages long. 00:10:05.795 --> 00:10:11.075 I've read lots of documents. I have even guided people in creating documents, planning 00:10:11.955 --> 00:10:16.195 tools of one kind or another for people's lives. But this is different, 00:10:16.435 --> 00:10:19.555 a rhythm of existence. Can you just, first of all, describe, 00:10:20.140 --> 00:10:22.380 you know, what it is from your point of view? 00:10:22.860 --> 00:10:25.980 Yeah. And I I think simply put, it's like the operating 00:10:25.980 --> 00:10:41.925 system for my life. Right? And and and, essentially, it it it has every aspect of how my life operates and then all the documents associated with it. And and it's built to basically drive all aspects of my life to automation. 00:10:42.245 --> 00:10:46.805 Right? And because at the end of the day, you've got to get things to automation 00:10:47.205 --> 00:10:51.040 before you can begin to optimize them. Because optimization 00:10:51.040 --> 00:10:52.640 is where the extraordinary 00:10:52.640 --> 00:10:58.880 happens. You know? Now I've just applied that to all aspects of my life. And first, it starts with designing time. 00:10:59.120 --> 00:11:01.040 Right? Then then I've gamified 00:11:01.280 --> 00:11:03.520 my mental health. I've gamified 00:11:03.520 --> 00:11:05.680 my physical health. Right? I've 00:11:06.025 --> 00:11:07.145 systematized, 00:11:07.145 --> 00:11:11.465 like, my financial systems and structure, how I operate, 00:11:11.785 --> 00:11:15.305 my daily, weekly, monthly, quarterly schedules, 00:11:15.305 --> 00:11:17.945 like, I integrate my family, my nannies, 00:11:18.790 --> 00:11:23.990 my diet, all of these things into this this this moving system 00:11:24.230 --> 00:11:25.990 that can be operated 00:11:26.470 --> 00:11:27.190 by 00:11:27.350 --> 00:11:35.775 chief of staff and assistants and then all my COO, president, and all the people that work for me. Because I decided I would design 00:11:35.935 --> 00:11:40.015 a fully integrated life that included both my business 00:11:40.415 --> 00:11:43.375 and my family and my well-being, 00:11:43.855 --> 00:11:47.935 and that document basically represents how that system operates together. 00:11:48.440 --> 00:11:53.000 Yeah. And and, again, this is the difference between setting goals only, 00:11:53.640 --> 00:11:59.640 which is what I think a lot of people do. It's if they're going to try to live by design, that's what they think it means, 00:12:00.705 --> 00:12:01.585 versus 00:12:01.585 --> 00:12:03.025 build systems 00:12:03.025 --> 00:12:09.585 and how those systems interplay and automating those systems so that you can not just live 00:12:09.745 --> 00:12:10.465 life, 00:12:11.905 --> 00:12:12.865 but stand 00:12:12.980 --> 00:12:24.260 apart and look at your life and look at the machine and look at the the ecosystem of your life and keep designing and tweaking it. Just like you said, you know, optimization happens after 00:12:24.900 --> 00:12:25.940 automation 00:12:25.940 --> 00:12:26.660 automation. 00:12:27.695 --> 00:12:30.015 Optimization happens after automation. 00:12:30.095 --> 00:12:38.735 Okay. But I wanna go through a few pieces of this document. Okay. First of all, uh, what does it have in it? The overview. Has your purpose statement. 00:12:39.600 --> 00:12:42.000 It has your four subrhythms, 00:12:42.240 --> 00:12:44.880 work, life, health, and sleep. 00:12:45.280 --> 00:12:47.120 You have a section for definitions, 00:12:47.120 --> 00:12:50.160 principles, framework rules, and success criteria. 00:12:50.320 --> 00:12:53.040 That's just the overview of the document. 00:12:54.255 --> 00:12:55.455 Let's 00:12:55.455 --> 00:13:00.095 let's just start with the top. I mean, what do you include when you think about purpose? 00:13:01.135 --> 00:13:06.735 Uh, you know, look. It's you know, much to you, it's about living a high energy, 00:13:07.400 --> 00:13:08.360 effortless 00:13:08.360 --> 00:13:09.240 existence. 00:13:09.240 --> 00:13:11.720 Right? Because at at the end of the day, 00:13:12.200 --> 00:13:18.840 like, you you have a limited amount of capacity, and that capacity is drained by decision making, 00:13:19.415 --> 00:13:20.295 stress, 00:13:20.615 --> 00:13:33.655 uh, bad sleep, not eating right. Like, you know, in in we think that all these things kinda live separately and, like, oh, we're gonna try to take care of ourselves. Oh, we're gonna try to be less stressed and be more grateful. 00:13:33.895 --> 00:13:39.250 But in fact, you know, if you really wanna live like that on a consistent basis, 00:13:39.810 --> 00:13:43.090 all of these moving parts that are in this document 00:13:43.330 --> 00:13:46.370 make up sort of the system that allows you 00:13:46.610 --> 00:13:56.785 to be able to operate at a really high level that gives you the clarity to manage your time, manage your mind share, manage your capacity, manage your energy and your health, 00:13:57.105 --> 00:14:03.985 and and be and look. Even the qualitative side of it is really built to give you insight to yourself 00:14:04.420 --> 00:14:08.180 to make sure that you're optimizing even the system properly 00:14:08.580 --> 00:14:16.740 because the more you optimize it, the more energy you get back. And, you know, there was a book written in 1910 called the science of getting rich. 00:14:17.220 --> 00:14:19.220 And old Wallace d Wattles, 00:14:19.635 --> 00:14:25.955 you know, talks about, like, evolution happens with a free mind, meaning when you have mind share. 00:14:26.115 --> 00:14:33.795 And you just don't realize how much steals from your mind share and and actually pulls from your capacity. 00:14:34.460 --> 00:14:35.980 And for me, like, 00:14:36.700 --> 00:14:39.660 this document was built in 2015. 00:14:40.300 --> 00:14:53.215 It took me five years be before I could fully operate it, and the last year and a half has been really optimizing it. Right? Because it's, like, a really complex thing that you have to grow into 00:14:53.455 --> 00:14:58.735 and get better and better at operating it over time. Simply put, 00:14:59.135 --> 00:15:01.855 you don't just decide to be balanced one day. 00:15:02.670 --> 00:15:09.710 You being balanced is difficult. There are so many aspects of balance that you need to do self discovery 00:15:09.790 --> 00:15:24.245 and realize what rhythm you can live in in order to have balance. It's not as simple as spending more time with my wife and not working as much. Right? Like, you have got to put, uh, some serious work into the discovery. And then guess what? 00:15:24.725 --> 00:15:53.035 Then you've designed it. Now you gotta start on your journey because becoming really good at being balanced is just like going to the gym or trying to build any other skill. You've got to grow it over time and get better at it in order to for it to actually be extraordinarily effective for you. There's so much to to to build on here, but one of the things is I don't love the word balance. I've never felt especially attracted to it, which might be surprising given 00:15:53.355 --> 00:16:18.495 the people associate my work as being, well, sort of work life balance. But I never even understand what that term means. It's it's it's it's an odd phrase to me where you're trying to I mean, generally, people are spending too much time with work, not enough time with their life. So it's not really about balance. It's about making sure that work doesn't consume them. But even besides that, it's this idea of a sort of a seesaw where it's like, well, one goes up, one goes down. 00:16:19.215 --> 00:16:25.935 Wants that? I don't know. It doesn't inspire the imagination. You're right. Does it And because you wanna know what it is? Yeah. Go on. Harmony. 00:16:26.015 --> 00:16:27.135 You're searching 00:16:27.135 --> 00:16:27.935 for harmony. 00:16:28.480 --> 00:16:34.400 And all aspects of your life system, like your health, your mental health, your financial health, 00:16:34.640 --> 00:16:40.240 like your quality of work and the relationships at work, the quality of your relationships and your family, 00:16:40.725 --> 00:16:41.605 your 00:16:41.605 --> 00:16:44.805 purpose, ambition, all these things create the system. 00:16:45.125 --> 00:16:47.125 And when the system is out of balance, 00:16:47.445 --> 00:16:53.925 like, even if you're, like, you have good time management, you're all wonky and out of balance. It's when there's harmony 00:16:53.925 --> 00:16:54.885 and there's rhythm, 00:16:55.360 --> 00:16:58.320 that's that's when you can really find, 00:16:58.480 --> 00:17:06.000 quote, unquote, balance because you found real harmony. You know? Well, there's a there's an engineering term, and the term is dynamic 00:17:06.000 --> 00:17:07.200 equilibrium. 00:17:07.840 --> 00:17:16.095 Mhmm. And I love that term. So even as I don't love the term balance especially, I love dynamic equilibrium, and that's what I think 00:17:16.575 --> 00:17:21.215 you are going for in this document. Right? This is now six years 00:17:22.260 --> 00:17:30.180 of development, this document. Right? It's an ongoing evolution, but it's about trying to get all the pieces to work together 00:17:30.820 --> 00:17:34.420 in a way that everything works and that it's optimizing, 00:17:34.420 --> 00:17:36.100 you know, each piece 00:17:36.340 --> 00:17:37.140 of the puzzle. 00:17:38.305 --> 00:17:42.465 And so, anyway, that's what I think of when I when I look at this document, a dynamic equilibrium. 00:17:43.025 --> 00:17:52.705 Love that. Love that. And think about it. It changes every year. I continue to evolve. I have kids now. I have you know, it's like like and and I I even, 00:17:53.260 --> 00:18:05.740 you know, really look to my wife and how she's feeling and how we're evolving. Do I need to put another body in? Do I need to automate something? Like, you just constantly keep adding to it because you're driving back down to your center, 00:18:06.595 --> 00:18:08.275 which is minimizing 00:18:08.275 --> 00:18:11.155 how much effort you need to output 00:18:11.555 --> 00:18:13.635 to live a fulfilling, happy, 00:18:13.955 --> 00:18:21.555 uh, harmonious life. Right? Like and that's constantly evolving and requires you to to be constantly adaptive. You know? 00:18:22.710 --> 00:18:25.350 Well, this is why I love the term rhythm. 00:18:25.510 --> 00:18:28.550 I mean, as I say, I've seen lots of documents, 00:18:28.710 --> 00:18:43.795 more than the average person, let's say, of gold documents and so on. But but this phrase rhythm of existence, a rhythm, and then even within it, you have, you know, uh, the rhythm of existence has four subrhythms. Work is part of the rhythm. Life, 00:18:44.435 --> 00:18:45.155 health, 00:18:45.555 --> 00:18:46.115 sleep. 00:18:46.515 --> 00:18:50.355 Uh, how how are you doing, like, on a scale of one to 10 00:18:50.860 --> 00:18:51.820 in 00:18:51.820 --> 00:18:54.140 health? How are you doing on that right now? 00:18:54.620 --> 00:18:56.620 Well, look. You you you 00:18:56.940 --> 00:18:59.500 know, my my health is a little bit more complicated, 00:18:59.500 --> 00:19:02.460 right, because I'm I've been on this journey 00:19:02.780 --> 00:19:03.980 of reengineering 00:19:04.865 --> 00:19:06.785 my entire biomechanics 00:19:06.785 --> 00:19:09.905 to where I have flawless neuromuscular 00:19:09.905 --> 00:19:11.985 and skeletal alignment. 00:19:12.225 --> 00:19:17.105 Too deep to get into here today. But what I what I do want to 00:19:18.650 --> 00:19:23.210 tell you is I've had twelve bad days in 2021. 00:19:23.690 --> 00:19:25.530 And the most fascinating 00:19:25.530 --> 00:19:28.330 aspect of using qualitative data, 00:19:28.730 --> 00:19:40.115 uh, as it relates to zero to 10, how do you feel right now about your health? Well, I've tracked zero to 10 how I feel about my life, my work, and my health 00:19:40.355 --> 00:19:41.395 every day, 00:19:41.795 --> 00:19:46.195 uh, for the last six years. Right? And in 2020, 00:19:46.760 --> 00:19:51.400 it was the first year that I finally collected an entire year of data. 00:19:51.560 --> 00:19:54.200 And at the end of that year, I averaged 00:19:54.360 --> 00:19:59.320 and if you total them up between the zero to 10 between life, work, and health, there's a total score of 30. 00:19:59.875 --> 00:20:02.915 I averaged an 18.2 00:20:02.915 --> 00:20:03.795 for the year. 00:20:04.115 --> 00:20:14.035 And then every day I tracked, did I get up at five? Did I brain train? Did I get in the gym? Did I meditate? Did I eat clean? Did I not drink? 00:20:14.720 --> 00:20:20.080 And for the year, my my percentage that I did that was 56%. 00:20:20.800 --> 00:20:22.560 And wow. How fascinating. 00:20:22.640 --> 00:20:26.000 At the end of twenty twenty, I had an entire year of data 00:20:26.320 --> 00:20:28.080 of both qualitative, 00:20:28.705 --> 00:20:32.145 how I felt about life, work, and health, and then quantitative, 00:20:32.145 --> 00:20:34.225 what did I actually physically do 00:20:34.545 --> 00:20:37.665 for my health. And it was so obvious in the data 00:20:37.905 --> 00:20:44.450 that, like, man, look at this. When you were really committed to your health side, look at the qualitative numbers. 00:20:44.450 --> 00:20:48.610 Right? And so I made the commitment in 2021 00:20:48.690 --> 00:20:50.130 that I'm going 00:20:50.850 --> 00:20:52.850 to average above 20, 00:20:53.330 --> 00:20:57.305 and and I was gonna do that by averaging above 80% 00:20:57.305 --> 00:20:59.945 in my call on my quantitative stuff. 00:21:00.025 --> 00:21:03.785 I was going to get up at five, brain train, meditate, 00:21:03.785 --> 00:21:07.545 get in the gym, eat clean, and not drink 80 of the year. 00:21:07.785 --> 00:21:09.785 I ended up doing it 00:21:11.060 --> 00:21:12.580 92% 00:21:12.580 --> 00:21:17.140 of the entire year, many of the months at 400%. 00:21:17.540 --> 00:21:21.380 My average for the year is 21.4. 00:21:22.195 --> 00:21:28.435 And so when I look back at how much I accomplished this year, how balanced I was, 00:21:28.675 --> 00:21:29.795 but ultimately, 00:21:29.875 --> 00:21:31.315 I have proof 00:21:31.315 --> 00:21:32.835 in numbers 00:21:33.315 --> 00:21:43.760 of the quality of my life was the highest it's ever been. And so when I I I had a bad day where I scored a 16 two weeks ago, and I thought to myself, man, 00:21:44.160 --> 00:21:46.320 when is the last time I scored a 16? 00:21:46.800 --> 00:21:54.475 And I went back and through the entire year, had two 16s, and I had 10 17s for the whole year. 00:21:55.195 --> 00:22:03.035 And I and I'm like, wow. I only had 12 bad days in this entire year. And then when I went back to my twenty twenty data, 00:22:03.435 --> 00:22:05.595 I averaged the 16 in October. 00:22:06.280 --> 00:22:11.480 I had months that I averaged 17. I had months where I averaged what today 00:22:11.640 --> 00:22:14.920 would be considered a bad day in an entire year. 00:22:16.200 --> 00:22:17.720 This is extraordinary 00:22:17.720 --> 00:22:22.225 and really, really over the top, but it is what happens 00:22:22.545 --> 00:22:25.425 when you commit and get really good 00:22:25.745 --> 00:22:27.345 at using qualitative 00:22:27.345 --> 00:22:29.825 data and creating gamifying 00:22:29.825 --> 00:22:32.545 your health with quantitative metrics 00:22:32.545 --> 00:22:34.305 and then getting motivated 00:22:34.305 --> 00:22:38.590 now by seeing them work together and the output being 00:22:39.070 --> 00:22:46.430 the quality of your life is higher and better than it's ever been, not just on how you say it feels, 00:22:46.990 --> 00:22:49.070 but in the data 00:22:48.665 --> 00:23:06.460 and truly what you've been able to do over an entire year's period. And for me, how I know I will be at the sustained level of happiness forever because I know I still have even further to go from from what's possible from an optimization standpoint. You know? 00:23:06.780 --> 00:23:10.700 Okay. So I'm looking right now at your time data, 00:23:10.860 --> 00:23:18.985 you know, tool that you'd sent over to me. So, I mean, I can see literally day by day every breakdown, all of these points that you are referencing, 00:23:19.305 --> 00:23:20.585 color coordinated. 00:23:20.825 --> 00:23:23.305 You know, this is this is a level of precision. 00:23:23.545 --> 00:23:29.570 Normally, I ask somebody, how are you doing in health zero to 10? They offer one number. 00:23:29.730 --> 00:23:31.570 Right? Nobody offers 00:23:31.970 --> 00:23:33.970 well, over the last six years, 00:23:34.290 --> 00:23:37.010 you know, I've averaged 18.2, 00:23:37.010 --> 00:23:39.570 and then this year, I've been at 21.3, 00:23:39.730 --> 00:23:51.695 and 12 bad days in one year. I mean, like, nobody's doing that. Right? And and it might seem overwhelming to people, but but the whole point of the of this system is to reduce 00:23:52.620 --> 00:24:06.140 the the the stress and the pressure and the burden. You just got a better machine that's running rather than, oh, I'm just trying harder than anybody else alive. It's the system that you've been building that really works. 00:24:06.735 --> 00:24:09.055 My question to you is what 00:24:09.135 --> 00:24:10.815 what are you using 00:24:10.895 --> 00:24:14.575 to gather this data? I mean, are you using particular 00:24:14.575 --> 00:24:15.375 tools 00:24:15.375 --> 00:24:16.815 or apps or, 00:24:17.055 --> 00:24:18.895 uh, you know, what are you using? 00:24:19.430 --> 00:24:27.270 But but let me let me say to another point because every time I describe it and and show people that I do it, it, like, makes them tired 00:24:27.590 --> 00:24:31.830 because it's just like, how could anybody do when do you have the time to do all this? 00:24:32.505 --> 00:24:37.705 But but think about it, and you know this. Like, it's now second nature to me and intuitive. 00:24:38.105 --> 00:24:40.825 I don't even, like I can't even imagine. 00:24:40.825 --> 00:24:44.665 I got up at four today, brain trained, and meditated before 05:00 00:24:45.140 --> 00:24:51.060 because I had a bunch of other things I wanted to do, and my nanny wasn't here today. And it's like, normally 00:24:51.300 --> 00:24:55.220 a a year and a half ago, I've been like, I'm gonna skip brain training and meditating today. 00:24:55.380 --> 00:24:57.700 It eventually becomes habitual, 00:24:57.700 --> 00:25:02.345 and habits eventually become intuitive. They just become a way of of who you are. 00:25:02.665 --> 00:25:05.065 And so for me, it's it's, 00:25:05.305 --> 00:25:12.905 um, since I developed it on my own and it it doesn't really exist, I had somebody write me the script for my Google Calendar. 00:25:13.350 --> 00:25:17.030 So I essentially, every day, get up, put in how much I slept, 00:25:17.430 --> 00:25:33.075 um, then I rate my sleep zero to 10. I then rate how motivated I am that day. Right? Because I wanna track how motivated I am. And then I go back to the previous day and go through the core four. Did I did I meditate? Did I get up at five? Did I eat clean? 00:25:34.435 --> 00:25:39.795 Did I get in the gym? Right? Then I give my score for how I feel about my life, work, and health. And, of course 00:25:41.040 --> 00:25:53.200 Just into your calendar? You just put it into your calendar? Into my calendar. Right? And then then, um, my I asked my wife every day how she feels about our relationship, zero to 10. Right? Because even that now, 00:25:53.815 --> 00:25:55.815 the beauty of qualitative 00:25:55.815 --> 00:26:02.055 data between you and your wife is you now you always have to have the conversation about, 00:26:02.535 --> 00:26:05.495 like, in my case, because I'm more of a robot, 00:26:05.895 --> 00:26:06.535 her feelings. 00:26:06.920 --> 00:26:10.040 Right? So I'm always, like, aware of her state, 00:26:10.360 --> 00:26:14.760 which allows me to be a better husband and be more aware of her energy 00:26:15.000 --> 00:26:17.320 rather than than constantly, 00:26:17.800 --> 00:26:27.845 um, you know, this high energy, everything's amazing life can can tax somebody who's feeling empty. You know what I mean? So, uh, all of that data goes straight into, 00:26:28.405 --> 00:26:29.125 um, 00:26:29.285 --> 00:26:33.925 my Google Calendar, then it all gets pulled into a Google spreadsheet. 00:26:34.405 --> 00:26:38.770 So I get to look at it every month, every day. You know? It's like, I'm, like, motivated 00:26:38.770 --> 00:26:40.130 by the gamification 00:26:40.210 --> 00:26:44.450 of my discipline. You know? And so it's like, it it it 00:26:44.770 --> 00:26:46.850 stops me from, 00:26:47.170 --> 00:26:48.690 uh, wanting a pizza. 00:26:49.010 --> 00:26:56.905 It stops me from like, I'm just tired. I need a glass of wine. Like, it it because I'm I'm I've gamified it, 00:26:57.225 --> 00:27:14.240 and and there's just these moments. These moments of weakness are the hardest to break, especially depending on where you're at from a stress level. And and and I've found as I've cleared out so much in my life and gotten to this highly optimized state that I still carry these certain triggers 00:27:14.480 --> 00:27:16.560 that have been with me my whole life. 00:27:16.800 --> 00:27:21.040 And one is when I feel stuck. When I feel stuck, I just wanna drink and eat pizza. 00:27:21.605 --> 00:27:33.125 You know? And it's and but now it's so hyper aware. When I get stuck and then have that feeling, it's like, oh, look at that trigger. Look at that trigger. You know? It it's like you begin to be able to seal them. 00:27:33.445 --> 00:27:35.765 And this system gives you a reason not to. 00:27:36.490 --> 00:27:44.090 You know, a lot of us don't have a reason not to do these things. When the trigger happens, you go, okay. Well, you just go along with it. 00:27:44.490 --> 00:27:45.450 This 00:27:45.610 --> 00:27:46.250 game, 00:27:46.730 --> 00:27:52.525 the gamification of your life around what's essential to you is helping you to go in that moment, 00:27:52.685 --> 00:28:05.325 okay. Now I have a reason not to. I want to put in my score. I want to be able to say today was great according to my own criteria. Go ahead. Right. And and again, you it's it's not even my it's like you know 00:28:06.160 --> 00:28:09.600 what happens if you have two glasses of wine and a pizza. 00:28:09.920 --> 00:28:15.440 You know that it brings it slows your brain function down. It brings your motivation down, 00:28:15.680 --> 00:28:20.720 which gives, like, a a lapse of a few days. And and I swear to you, I can feel 00:28:21.105 --> 00:28:27.025 like if my energy shifts because I decided to go out on a on a Saturday night and 00:28:27.585 --> 00:28:31.185 booze it up and then get up in the morning and and, 00:28:31.905 --> 00:28:41.150 you know, eat, you know, a bagel. And I know that sounds light, but it would still affect me. It's like I get to see the the ripple effect into the entire week. 00:28:41.310 --> 00:28:44.350 Right? And so it's like when you become so sensitive 00:28:44.590 --> 00:28:51.025 to basically the the ramifications ramifications of your decisions, it also becomes easier 00:28:51.185 --> 00:28:54.865 to not do them. Right? And and that's the 00:28:55.185 --> 00:28:58.785 you you get there after you've optimized 00:28:58.785 --> 00:29:16.050 the system. I had to design it first, then I had to learn how to do it, get fully committed, then then I had to, like, get better at it. And then I began to optimize it so I could get more and more efficient, more and more consistent, then it finally basically has this acceleration. 00:29:16.575 --> 00:29:19.455 You know, it equated to almost like blasting through, 00:29:19.935 --> 00:29:35.160 uh, you know, the atmosphere where you need a certain amount of acceleration in order to, like, get through the atmosphere. It's that sort of other side of what it takes. Like, once you get beyond that, now it becomes effortless and intuitive 00:29:35.480 --> 00:29:37.720 by your natural ability 00:29:37.880 --> 00:29:43.560 where before you were fighting to be consistent and fight these triggers. Now it's almost the opposite 00:29:43.800 --> 00:29:55.215 where there's so few and far between, and then it's like, okay. Do you really want a pizza? No. Right? But sometimes you do it just for enjoyment, and then you have three responsible slices in the early afternoon 00:29:55.455 --> 00:30:00.975 knowing that you're going to, like, intermittent fast in the evening and the pizza doesn't affect you whatsoever. Yeah. 00:30:01.930 --> 00:30:07.290 Yeah. You're you are this idea of not just living life, but learning from living. 00:30:07.530 --> 00:30:13.850 You're just taking that to a really, you know, high level where you're constantly 00:30:14.365 --> 00:30:16.285 paying attention, adjusting, 00:30:16.445 --> 00:30:19.405 and then not just generally not just 00:30:20.045 --> 00:30:31.840 not just putting the pressure on your mental exertion to remember what you're observing. You've just built a system to be able to pour that data into it so that you can learn fast 00:30:32.240 --> 00:30:34.320 from the experiences that you're having. 00:30:34.800 --> 00:30:37.440 Right. And you almost get really good 00:30:37.840 --> 00:30:39.280 at optimization. 00:30:39.600 --> 00:30:40.960 So you're constantly 00:30:40.960 --> 00:30:46.735 nuancing. And when you feel stuck, when you feel the rhythm get tight, you know, because what what happened to me this year 00:30:47.295 --> 00:30:48.895 was I didn't 00:30:48.895 --> 00:30:54.735 account for that, okay, I'm was finally doing press and interviews again. I 00:30:55.240 --> 00:30:58.600 launched six companies this year. I shot 250 00:30:58.600 --> 00:31:05.800 episodes of television this year. I launched my foundation this year. I've shot 35 episodes of my podcast this year. I'm 00:31:06.280 --> 00:31:13.665 all of the I launched a consumer feedback group called the machinist that are consumer collaborators inside my venture studio. 00:31:13.825 --> 00:31:17.505 Like, I hired, you know, seven or eight new people. You're talking about, 00:31:18.065 --> 00:31:20.225 like, this excessive 00:31:20.225 --> 00:31:29.090 amount of work. Now keep in mind, I did all of that with only 30% of my time because I would never compromise 00:31:29.090 --> 00:31:35.090 my balance. Right? I would never compromise the time with my wife, the time with my family. 00:31:35.410 --> 00:31:57.880 And what I ran into now was that capacity issue where I I would not compromise my balance, so I had to start making mega trade offs. Right? Like and the trade because it was not but the trade off was not going to be at the expense of my balance. It was going to be at the expense of what I could do in the allotted time that I worked. 00:31:58.200 --> 00:32:02.280 And that forced me to really recognize capacity 00:32:02.440 --> 00:32:09.185 and then drive everything into hiring a bunch of new bodies and and and fast track everything 00:32:09.265 --> 00:32:11.425 from automation to optimization 00:32:11.665 --> 00:32:13.985 to pull back from that capacity 00:32:14.305 --> 00:32:18.225 in order to allow myself to get back in a more comfortable rhythm. 00:32:18.385 --> 00:32:22.225 Because even though I was fully balanced in in my health 00:32:22.520 --> 00:32:30.840 and and my family and my work and all these these sort of essential balances that we think of, I still had pressure on that 30% 00:32:30.840 --> 00:32:38.745 because I had packed it so tight that I I didn't take on anything else and drove everything to automation, released that pressure, 00:32:38.905 --> 00:32:46.585 restructured my schedule with my executive team, restructured the org chart of my business to a flat org chart, then they did daily 00:32:47.145 --> 00:32:53.305 or every Monday half hour meetings all day with every executive to keep everything flowing and organized. 00:32:53.920 --> 00:32:56.080 And going into 2020, 00:32:56.080 --> 00:32:59.040 I've just cleared Tuesdays for only execution. 00:32:59.440 --> 00:33:03.040 That way, I have fully organized Mondays, 00:33:03.040 --> 00:33:10.955 and then I have fully cleared Tuesday to allow me to get caught up, breathe, free think, and only now set meetings 00:33:10.955 --> 00:33:11.835 inside 00:33:11.995 --> 00:33:15.195 the remaining three days of the week. Only now 00:33:15.675 --> 00:33:18.395 inside the 30% that I allot 00:33:18.875 --> 00:33:19.755 for work. 00:33:20.235 --> 00:33:21.035 And It's in 00:33:21.960 --> 00:33:30.040 and there's it's so it's very impressive. It's very interesting. I've taken a day now, Wednesdays, where I I don't schedule any appointments and, 00:33:30.200 --> 00:33:32.360 uh, except with rare exceptions. 00:33:32.440 --> 00:33:39.175 And I'm amazed at the value of that day to me, to be able to just to do things, to actually do deep thinking, 00:33:39.415 --> 00:33:50.295 uh, and to not be so reactive even with great things. You can be reactive even with great things. You used the term mega trade offs. What's a what's a mega trade off you've made this year? 00:33:50.940 --> 00:33:53.660 Yeah. You you know, look. I'm I'm 00:33:53.900 --> 00:33:57.340 I've tried not to get to the point 00:33:57.820 --> 00:33:58.460 of, 00:33:58.780 --> 00:34:01.980 um, the mega trade off. Right? Because because 00:34:02.300 --> 00:34:16.155 since I'm I'm I never traded off for my family time or my health time. I stayed more committed to it than ever. You know what I mean? And Mhmm. Because in the past, what would I do? What's the first trade off you make? 00:34:16.555 --> 00:34:17.595 It's always health. 00:34:18.160 --> 00:34:20.320 Always health. It's always meditation. 00:34:20.320 --> 00:34:21.280 It's always, 00:34:21.520 --> 00:34:22.880 uh, the gym. 00:34:23.120 --> 00:34:27.520 And then what's the first thing what's the easiest thing to go when you're exhausted all day? 00:34:28.000 --> 00:34:42.495 Diet. Right? Like, you just wanna sit and veg and be out of it. Right? And and so to me, by by by staying so getting so good at leaving balance, I was jammed in that capacity. Now what are my trade offs? My trade offs are 00:34:42.735 --> 00:34:53.020 I'm going to push the book I wanna do out a year. I'm going to I'm not going to shoot it. I was, uh, offered a a a a business television show that I stopped. 00:34:53.260 --> 00:34:55.980 My trade off was no longer inside 00:34:55.980 --> 00:34:56.940 my life, 00:34:57.260 --> 00:35:17.960 but it's inside my allotted time of the business that the time that I would be willing to do for business. And the beauty of it is you have so much you know, I have so much clarity in all aspects of my life as it relates to the things that would ever put pressure on you, fine especially my financial design. Right? Because there's at at a certain point, 00:35:18.360 --> 00:35:24.200 like, finances will always put pressure on you unless you design a way where they don't. And and I did that by, 00:35:24.440 --> 00:35:26.760 like, creating a plan in 2015 00:35:26.760 --> 00:35:28.440 that I was going to push 00:35:29.145 --> 00:35:30.185 all of my 00:35:30.665 --> 00:35:32.505 net earnings into cash 00:35:34.185 --> 00:35:35.385 distributing 00:35:35.945 --> 00:35:37.865 non correlated real estate. 00:35:38.105 --> 00:35:43.225 So I get to live a life I wanna I wanna time out for a second because I want to get separately 00:35:43.225 --> 00:35:50.100 to the business systems. Let's just wrap up on the rhythm of existence and then move to that. Does that work? Sure. Sure. Um, 00:35:50.420 --> 00:35:54.980 okay. So just other aspects really quickly as part of your rhythm of existence, 00:35:55.220 --> 00:36:04.395 uh, you go through the principles that you want to, uh, you want to run your rhythm of existence by. You want them to be predictable, 00:36:04.395 --> 00:36:06.635 adaptable, balanced, and relentless. 00:36:06.795 --> 00:36:09.195 You go through framework rules. 00:36:09.515 --> 00:36:12.395 Uh, each of these things, intention, measurement, 00:36:12.840 --> 00:36:13.880 triaging, 00:36:13.880 --> 00:36:17.960 time allocation, energy allocation, three sixty review, cadence. 00:36:18.040 --> 00:36:21.240 I mean, each of these have definitions and specificity, 00:36:21.480 --> 00:36:22.920 success criteria. 00:36:23.080 --> 00:36:25.720 Uh, you know, that's all part one. 00:36:26.040 --> 00:36:27.240 Part two 00:36:27.640 --> 00:36:31.375 is the rhythm of existence actors and roles. 00:36:31.535 --> 00:36:41.135 What your role is, what your chief of staff role is, what your executive assistant does, what your personal assistant does, uh, what your DM team 00:36:41.375 --> 00:36:41.615 does. 00:36:42.480 --> 00:36:46.000 And and underneath there so that's part two. Part three, 00:36:46.240 --> 00:36:49.360 I think it's part three, is tools and resource 00:36:49.440 --> 00:36:50.320 management. 00:36:50.400 --> 00:36:54.560 Google Drive, Google Sheets, Google Doc, Calendar, Gmail, Dropbox, 00:36:55.715 --> 00:36:56.435 you know, 00:36:56.755 --> 00:37:06.835 goes through various living documents, the Hot Sheet, the living doc. Uh, I mean, I I could go on. You go through your relationship with Brie, 00:37:07.875 --> 00:37:20.380 know, and and, well, my goodness, I thought I was further through the document than I am. I'm I'm, like, literally halfway through the document. I thought I was managing this better. Uh, you you go through a weekly activity management, 00:37:20.995 --> 00:37:22.515 constants 00:37:22.675 --> 00:37:24.515 within that weekly 00:37:24.755 --> 00:37:27.795 event. I'm gonna mention some of the weekly haircut 00:37:28.115 --> 00:37:38.670 to maintain a low maintenance and clean appearance. Like, that's the level of specificity it goes to. Do you have someone just come to you? Is this an obvious question? How do you make the weekly haircut effortless? 00:37:39.230 --> 00:37:46.590 Yeah. So someone comes to my house every Friday at 09:30. You know? Every Friday at 09:30. So every single week, you get your haircut. 00:37:47.095 --> 00:38:08.430 Yeah. Because to me, think about it. It's like it's like, okay. Now it's it's like like, you just it's one thing now you never have to think about. You know what I mean? It's like, it doesn't matter if you're going out. You know? And because it's like, what do you do otherwise? Like, oh, it's been a while. Now you're now you're worried about it. Now it's taking mind share. Then you gotta schedule it. There's all these things. It's like it's a perfect example of as many of those things that you can do 00:38:08.750 --> 00:38:12.510 release you from mindshare and give you more freedom. You know? 00:38:12.990 --> 00:38:15.950 A 100%. You've you've got a weekly 00:38:16.190 --> 00:38:17.150 wife breakfast. 00:38:17.625 --> 00:38:22.905 A weekly weekday breakfast is scheduled every Thursday morning that you're gonna be with Brie. 00:38:23.225 --> 00:38:24.825 A weekly date night, 00:38:24.985 --> 00:38:26.825 dinner date night and movie, 00:38:27.305 --> 00:38:31.225 you know, set same time every week, uh, weekly date night. 00:38:31.800 --> 00:38:40.680 So, yeah, that's two date nights a week. That's what you're describing there, isn't No. I do I do Friday I do Thursday movie night, Wednesday breakfast day date. I do 00:38:41.240 --> 00:38:42.760 Sunday sushi night. 00:38:43.240 --> 00:38:53.905 I do Tuesday night talk night. I do Thursday. We meet with all of our assistants, and we have a family living document hot sheet that we go through every aspect of the family. 00:38:54.145 --> 00:38:59.345 I then we I then we walk through my calendar for the month to make sure we're all on the same page. 00:38:59.910 --> 00:39:02.470 Every single morning, I sent her an email 00:39:02.710 --> 00:39:11.270 at six in the morning of everything that I'm doing that day and what it means to me along with a love quote so she never, 00:39:11.670 --> 00:39:24.035 um, has visibility on everything that I'm doing. Now all of this, it just it it started with, like, hey. Let's have two date nights a week. Then it then it's like, okay. That's not enough. And all of this optimization 00:39:24.035 --> 00:39:25.395 with this relationship, 00:39:25.395 --> 00:39:26.355 all of this, 00:39:26.915 --> 00:39:31.300 when she's down, I'll still clear a day and take her to the movies in the afternoon. 00:39:31.700 --> 00:39:35.780 Right? Like, I still this is I'm still incredibly adaptive 00:39:36.100 --> 00:39:40.820 inside this rhythm that becomes as intuitive and normal to the whole system, 00:39:41.345 --> 00:39:46.385 but I don't I'm not rigid with it. Right? Like, I will still allow flexibility 00:39:46.705 --> 00:39:50.625 depending on how I'm feeling or how how my wife's feeling. 00:39:50.785 --> 00:39:55.105 Because at the end of the day, it's still about making sure and protecting the energy 00:39:55.760 --> 00:40:03.600 of the house and the family above everything. You know? So there's two parts when I listen to all of this. I I see on the one side, 00:40:04.240 --> 00:40:09.120 I could imagine wives everywhere listening to this going, well, I'd quite like if my husband 00:40:09.715 --> 00:40:13.155 had time for breakfast with me once a week scheduled, 00:40:13.155 --> 00:40:18.595 two date nights, sushi night, you know, talk night, and so on. That that part of them would welcome this. 00:40:19.155 --> 00:40:19.955 Uh, 00:40:20.435 --> 00:40:23.075 there's another side that I could see many 00:40:23.600 --> 00:40:28.080 people listening to this going back to your comment about it, uh, seeming exhausting, 00:40:28.160 --> 00:40:32.960 feeling like, is is she really the center of it, or is this machine, 00:40:33.760 --> 00:40:37.040 you know, owning it? How is your relationship with Brie right now? 00:40:37.915 --> 00:40:41.195 Yeah. I mean, look. I have an extraordinary 00:40:41.195 --> 00:40:46.635 relationship with my wife. You know? And and I like to say, like, she's never even, like, really made me mad. 00:40:46.795 --> 00:40:48.955 Like, this entire optimization 00:40:48.955 --> 00:40:50.955 is based off of, like, managing 00:40:51.910 --> 00:40:56.070 her emotions and feelings and making sure that she's always feeling in in 00:40:56.390 --> 00:41:01.030 in the best place and feeling the best about about her life and our life together. 00:41:01.430 --> 00:41:31.100 And and look. It's it's it's it's been created based off of her needs. And then it'd be like, she I we feel like we don't even, talk. Okay. Let's you wanna make Tuesdays? We we don't watch any TV and always make, uh, talk at night. Like, okay. Perfect. It's like, like, we only go out at night. Alright. Let's do let's do a breakfast day day. What do wanna do with that? Then it's like, I feel discon alright. Let's get the the family together and do with all the assistance and do a family meeting every week. Right? It's like you're this is over, you know, going in seven years of marriage 00:41:31.340 --> 00:41:36.620 where I just keep optimized. You gotta think another thing that that I refer to it as tuning a Ferrari, 00:41:37.115 --> 00:41:37.915 but I also 00:41:38.875 --> 00:41:42.235 we also have a therapist come to the house every other week. 00:41:42.475 --> 00:41:46.555 So it's like now we have a neutral party. Even though we have this extraordinary 00:41:46.555 --> 00:41:54.950 relationship that I literally I put on as the most precious thing in my life because I know how rare this type of love is, 00:41:55.190 --> 00:42:00.630 and I'm I'm going to defend its purity at all costs. Right? I put it above everything. 00:42:01.030 --> 00:42:01.670 And 00:42:01.830 --> 00:42:04.070 but we still bring in a neutral party 00:42:04.335 --> 00:42:12.815 so that, like, you can have these conversations that, like, you you there's just some conversations that even though you're so close and have such a great relationship 00:42:12.975 --> 00:42:24.910 that you just can't have without some sort of support system between you that has allowed which in turn continues to keep the energy of your home and your relationship, 00:42:25.470 --> 00:42:26.190 um, 00:42:26.350 --> 00:42:27.630 constantly being, 00:42:28.110 --> 00:42:28.670 like, 00:42:28.990 --> 00:42:34.635 like, taken care of. Right? And then asking her to to get the score each day, 00:42:35.195 --> 00:42:46.270 she gives me ones and zeros all the time. Like, if I like and it's like and it'll be, like you know, it'll be something, like, so nuanced, but I don't. I never question 00:42:46.910 --> 00:42:51.710 why she feels the way she feels. And and that's what I think is probably the greatest 00:42:52.350 --> 00:42:56.910 growth gift that I was able to give her at this age and this level of optimization 00:42:57.435 --> 00:43:02.155 that don't don't bother arguing with her about how she feels. 00:43:02.635 --> 00:43:04.555 Just help understand 00:43:04.635 --> 00:43:11.675 why she feels that way and try to not make her feel that way again. And if you just think about that fundamentally, 00:43:12.170 --> 00:43:16.250 that's what's allowed our relationship to grow so strong 00:43:16.570 --> 00:43:17.610 and and 00:43:17.610 --> 00:43:20.730 stroke so good over the years we've been married. 00:43:21.450 --> 00:43:28.395 They get now she's giving you Brie's giving you a score of one or two on a 10 scale. On a what scale? 00:43:28.795 --> 00:43:32.395 Yeah. On a 10 scale. I look. She gave me a zero. 00:43:32.715 --> 00:43:34.235 She gave me a zero, 00:43:34.395 --> 00:43:37.515 and I had we had to rewrite the sprint and give you a better. 00:43:38.790 --> 00:43:43.270 You know, I wanna say that we got I got the zero because I'm 00:43:43.830 --> 00:43:50.710 like, she had been traveling and came back the next day, and I was in my normal day rhythm. 00:43:50.870 --> 00:43:53.190 And then I stopped and watched football 00:43:54.105 --> 00:43:55.545 instead of working 00:43:55.625 --> 00:43:58.025 on a Sunday. And and 00:43:58.425 --> 00:43:59.385 to her, 00:44:00.105 --> 00:44:15.050 I chose she had been gone for two days, and rather than spend time with her and her, she felt like I chose football over her. Mhmm. So I can be like, what? You were going two days. Like, you know, it's like, I don't you know, like, I there's no reason to argue it. 00:44:15.290 --> 00:44:20.810 I just I'm in it's and so what did I do to optimize it? I told my assistant, okay. 00:44:21.475 --> 00:44:40.790 From every now on when she's out of town, this is now the third time where when she's gotten back, she's felt like all of us didn't miss her. And so I'm like, from now on, when she's out of town, put it let's go through it on the calendar and make sure that, like, we I take her to lunch that day and make sure that we do a family activity 00:44:41.110 --> 00:44:45.990 so that we don't otherwise, if we try to just live our normal lives when she comes back, 00:44:46.310 --> 00:44:49.670 it's then she's going to feel like we didn't even miss her. And, again, 00:44:51.725 --> 00:44:52.525 nuance. 00:44:53.405 --> 00:45:03.965 Feel it. Make the change. Add it to the system. Like, then in that week with that week with my assistant, we go through it and lay out on what I'm gonna do on Sunday when she comes back. And people could say that's crazy, 00:45:04.540 --> 00:45:10.140 but that's what I wanna continue to do to have this highly, uh, amazing, 00:45:10.540 --> 00:45:12.060 beautiful relationship 00:45:12.380 --> 00:45:26.035 with my wife. You know what mean? If if if I had Brie on and by the way, I have her on speed dial right now, so she's about to step into this. What would she say about all of this? Would she say like, what's her honest view? Does she say, 00:45:26.435 --> 00:45:31.555 man, I love that system, or does she say, man, I wish I could throw that system out sometimes? 00:45:31.635 --> 00:45:33.155 What what would she say of all of this? 00:45:33.900 --> 00:45:48.300 No. I I I think, you know, uh, she's transitioning this year to starting to collect her own data. She won't show it to me, but how she feels about her life, work and health, zero to 10, to begin to create that qualitative awareness. But here's what she would tell you. 00:45:50.015 --> 00:45:52.735 I know how much he absolutely 00:45:52.735 --> 00:45:59.695 loves and puts his family first and how committed he is to our relationship and our love and our lives. 00:46:00.015 --> 00:46:04.630 That's what she would tell you. Right? Because at the end of the day, the system's irrelevant. 00:46:04.870 --> 00:46:10.310 Right? Because the system falls away and is in the background. It seems like the the system's driving everything, 00:46:10.550 --> 00:46:12.790 but it's not because the system was designed. 00:46:13.030 --> 00:46:14.150 It was automated. 00:46:14.310 --> 00:46:16.310 It was optimized, and now it's intuitive. 00:46:16.925 --> 00:46:26.445 It's just the rhythm and the flow of life. So it doesn't feel like it's even in her world. You know? Well well and something I wanna say about that is that everybody 00:46:26.525 --> 00:46:27.165 has 00:46:27.565 --> 00:46:28.605 a complex 00:46:28.880 --> 00:46:34.320 system right now, and the results they're getting people listening to this, the results that 00:46:34.480 --> 00:46:35.680 you're getting 00:46:35.920 --> 00:46:36.800 in your 00:46:37.120 --> 00:46:39.680 relationship with your spouse, with your children, 00:46:39.920 --> 00:46:46.125 you know, with your health, with your sleep, with your life. I mean, you have a system already, and it's highly complex, 00:46:46.365 --> 00:46:48.685 and it's highly inter interdependent 00:46:48.685 --> 00:46:50.045 and interrelated. 00:46:50.365 --> 00:46:54.765 And so it's not like building a system like Rob has created 00:46:55.820 --> 00:46:57.980 suddenly is more burdensome. 00:46:57.980 --> 00:47:01.580 It's just more by design. It's more deliberate 00:47:01.660 --> 00:47:02.860 instead of this 00:47:03.420 --> 00:47:08.860 complex system being created by default. And so in a sense, I can see how 00:47:09.165 --> 00:47:11.165 both systems really become 00:47:11.325 --> 00:47:13.085 quite invisible over time. 00:47:13.645 --> 00:47:17.005 It's just whether that system is built in your favor 00:47:17.165 --> 00:47:19.325 around the things that matter most, 00:47:19.805 --> 00:47:25.890 around the relationships that matter most, or whether they're built in some other form, 00:47:26.210 --> 00:47:30.370 uh, without such purpose. Am I getting that right? Tell me where I'm wrong. 00:47:30.850 --> 00:47:31.890 Hallelujah. 00:47:32.690 --> 00:47:36.050 It is the cornerstone of my entire philosophy 00:47:36.050 --> 00:47:46.585 that is the machine mindset. Right? It is this idea that you are a living system whether you like it or not. You just are have an entire system that is disorder by design. 00:47:47.065 --> 00:47:52.425 You basically have grown and evolved into because what do we drive? We drive everything 00:47:53.020 --> 00:47:55.260 to the least amount of effort as possible. 00:47:55.740 --> 00:48:04.220 So if you're driving if you design it poorly and then drive it to an effortless state where it's out if you become extraordinary 00:48:04.460 --> 00:48:07.180 at eating chips every night and watching Netflix, 00:48:07.665 --> 00:48:09.505 guess what? The the ramification 00:48:09.505 --> 00:48:17.905 of the lack of disorder in the in in your health and your entire happiness in your system, you've created it. And and the further along you get, 00:48:18.305 --> 00:48:22.785 the harder it is for you to redesign your systems to actually find harmony 00:48:23.030 --> 00:48:39.395 and have balance and create the output of your ideal life. And then most people have to, like, try as hard as they can to try to get it to work, and then they give up because it takes too much effort because there's so much drag on the systems. And I really believe 00:48:39.555 --> 00:48:41.155 you cannot change 00:48:41.475 --> 00:48:55.780 one part of your life without changing all of it. And and it's just the reality that people think they can just go to the gym and be healthier. Oh, I'm gonna spend more time with my wife, and then my relationship's going to be good. It is like, if you do not have 00:48:56.020 --> 00:48:58.980 the harmony in all of your life systems, 00:48:58.980 --> 00:49:00.980 then master your life systems, 00:49:01.220 --> 00:49:06.555 then grow your life systems and optimize them to have the output of what? 00:49:07.275 --> 00:49:10.155 The highest quality of life possible. 00:49:10.635 --> 00:49:15.355 Because the the output of your system is essentially the quality of your life. 00:49:15.515 --> 00:49:17.275 And and some people 00:49:17.660 --> 00:49:22.140 just build a system that is so out of balance and and so 00:49:22.460 --> 00:49:28.860 lax that has so much just, like, wobbly dysfunction in it that they they literally 00:49:28.860 --> 00:49:31.020 no longer believe it is possible 00:49:31.675 --> 00:49:38.155 to to find true happiness or a high quality of life. So they just spend a lifetime hunting pockets 00:49:38.315 --> 00:49:39.435 of happiness 00:49:39.755 --> 00:49:44.955 in between being in a constant state of drudge, you know. Uh, now 00:49:45.275 --> 00:49:50.930 I wanna say hallelujah to you because because that's it. Right? Essentialism is an ecosystem 00:49:50.930 --> 00:49:52.290 or nothing. 00:49:52.610 --> 00:50:00.130 You know, it's it's all about all the interrelated pieces and and how to it's a living organism. 00:50:00.130 --> 00:50:01.410 And so how to keep 00:50:01.895 --> 00:50:05.255 tending to it. It's more like it's more like a garden 00:50:05.655 --> 00:50:23.190 than than a single goal. Okay. Go get that. There's so many ways in which you could you could go get a single goal and actually violate all the things that really matter to you, uh, because they all get dropped at the same time. But go. What is everybody has the exact 00:50:23.190 --> 00:50:24.310 same goal. 00:50:24.950 --> 00:50:27.110 It is to live a high quality, 00:50:27.110 --> 00:50:30.195 effortless, happy, harmonious existence. 00:50:30.515 --> 00:50:33.075 We all seek the same thing, 00:50:33.315 --> 00:50:36.195 true happiness. But the problem is 00:50:36.435 --> 00:50:38.515 it seems so elusive 00:50:38.515 --> 00:50:39.715 and complex, 00:50:39.795 --> 00:50:49.750 and we dabble in it and and never seek to design what would actually achieve that for us, then that's what I did. In 2015, 00:50:49.750 --> 00:50:50.710 I defined 00:50:50.950 --> 00:50:53.030 what my ideal life 00:50:53.190 --> 00:50:58.185 would be, And then I designed all the parts of it, and then I grew into it. 00:50:58.585 --> 00:51:04.505 And guess what? I live it. And it took me five years to get there. And when I got here, 00:51:04.985 --> 00:51:05.945 it's like, 00:51:06.105 --> 00:51:06.425 wow. 00:51:07.050 --> 00:51:08.490 You are overwhelmed 00:51:08.490 --> 00:51:10.810 with gratitude. You are overwhelmed 00:51:10.810 --> 00:51:20.250 with ambition and motivation because guess what? I can now see so much further than I ever thought possible once I reached my ideal life. 00:51:20.695 --> 00:51:27.655 And and my ideal life keeps evolving. And because here's the thing too, you don't you don't go straight to a goal. 00:51:27.895 --> 00:51:29.335 You expand 00:51:29.335 --> 00:51:36.910 into a goal. And here's the other aspect of an of of a goal. You you can put a couple milestones 00:51:36.910 --> 00:51:41.630 to your big achievement, but it reveals itself about of a third of a way through. 00:51:42.030 --> 00:51:52.675 A third of a way through when you're really hoping to achieve something, you finally see everything you actually have to do to achieve it. And at that point, most people either quit 00:51:52.915 --> 00:51:59.555 or they buck they get extra motivated because now there's the clarity that's needed to achieve it. But you expand 00:51:59.555 --> 00:52:00.675 into life, 00:52:00.915 --> 00:52:02.755 and life reveals itself. 00:52:03.400 --> 00:52:08.040 But I'm telling you as living proof, when you design all those systems 00:52:08.120 --> 00:52:18.135 and and around growing into the ideal version of yourself and life and then you do it, boy, you are you are truly living 00:52:18.375 --> 00:52:20.455 an alien like existence. 00:52:20.695 --> 00:52:23.015 You know what I mean? You that's just the 00:52:23.335 --> 00:52:25.815 perfect way to bring that about. 00:52:26.295 --> 00:52:29.175 One of the let me just sort of 00:52:28.690 --> 00:52:33.330 end this episode on this point. When I think of people watching, 00:52:33.810 --> 00:52:35.730 you know, ridiculousness 00:52:36.130 --> 00:52:38.210 and you say that. You say it perfect. 00:52:38.690 --> 00:52:39.650 Ridiculousness. 00:52:39.650 --> 00:52:51.475 You said it. Oh, yeah. But I love the way you say it. The the when I think about people watching that and and and this is obviously not a knock on the show because the show is what it's supposed to be, entertaining, 00:52:51.475 --> 00:52:57.635 funny. We people need that escape, that laugh when life gets burdened. But when people see one there, 00:52:58.140 --> 00:53:00.140 I just don't see anybody 00:53:00.540 --> 00:53:04.220 connecting the dots back to the conversation we've just had. 00:53:04.460 --> 00:53:07.260 You know, people oh, hey. The, uh, you know, a 00:53:07.660 --> 00:53:08.540 skater, 00:53:08.780 --> 00:53:14.855 uh, you know, skater boy who built this life and so on. But but the level 00:53:15.175 --> 00:53:15.815 of 00:53:16.055 --> 00:53:16.935 precision, 00:53:17.975 --> 00:53:19.415 the level of thinking, 00:53:20.215 --> 00:53:22.215 the systems that have been developed, 00:53:22.455 --> 00:53:26.775 I mean, this is this is this, let's say, is the real 00:53:27.100 --> 00:53:28.220 Rob Deereck. 00:53:28.780 --> 00:53:33.660 Yep. Any final thoughts for us? Yeah. I mean, look. You you know, the the beauty of life is 00:53:33.980 --> 00:53:38.780 you get to continually evolve and make it whatever you desire. 00:53:39.020 --> 00:53:40.780 Right? And and I, 00:53:41.725 --> 00:53:44.925 in the process of choosing to do that, 00:53:45.325 --> 00:53:46.365 I've actually 00:53:46.685 --> 00:53:49.165 began to put together a philosophy 00:53:49.485 --> 00:53:53.405 of how to create any life that you desire that I believe, 00:53:54.440 --> 00:54:01.880 you know, twenty years from now will be my great legacy, and people won't even think about the fact that I shot 250 00:54:01.880 --> 00:54:03.880 episodes of television this year, 00:54:04.200 --> 00:54:05.560 uh, and have the number one 00:54:06.425 --> 00:54:10.665 cable television show by consumed minutes with 55,000,000,000 00:54:10.665 --> 00:54:12.425 minutes consumed this year, 00:54:12.825 --> 00:54:14.585 albeit with 4% 00:54:14.585 --> 00:54:15.625 of my time, 00:54:16.025 --> 00:54:18.825 uh, in an entire year because I tracked it, 00:54:19.860 --> 00:54:24.260 they would never connect it. But it's the beauty of life 00:54:24.580 --> 00:54:29.220 is that I continue to evolve and have no paradigms 00:54:29.460 --> 00:54:35.365 on what is possible for me, which in turn will allow me to be a great, 00:54:35.765 --> 00:54:38.245 um, sort of inspirational 00:54:40.405 --> 00:54:46.120 person to look at of truly anything is possible. If this kid quit high school at 16 00:54:46.200 --> 00:54:50.200 in Ohio and became a professional skateboarder, then went on to, 00:54:50.520 --> 00:54:57.560 uh, be this, uh, television star and then this super successful venture capitalist and entrepreneur, 00:54:57.560 --> 00:54:59.320 and really at the end of the day, 00:54:59.935 --> 00:55:06.255 his greatest achievement is the pure happiness in heaven on earth that he created with his life, 00:55:06.735 --> 00:55:08.335 anything is possible. You know? 00:55:09.135 --> 00:55:10.655 That is beautiful. 00:55:10.815 --> 00:55:11.775 That's 00:55:12.015 --> 00:55:14.975 what's essential. Thank you so much for being on the show, Rob. 00:55:15.695 --> 00:55:16.975 Great. Love being here.