§ 01 · The Hook
The bait, then the rug-pull.
She opens from an overhead angle — lying on her couch, dog in frame — before cutting to a standard talking-head setup to announce what studying 100+ hooks actually taught her: the game has changed, and the creators still writing catchy sentences are already behind.
Where the time goes.
00:00 – 00:20
01 · Intro
Overhead hook shot; before/after view screenshots; sponsor mention flagged for later.
00:20 – 01:46
02 · What changed
The hook shifted from a single catchy sentence to a three-part moment: words, visuals, pacing.
01:46 – 04:41
03 · The three elements
Element 1 Words (specific/surprising/tense), Element 2 Visuals (on-screen elements), Element 3 Pacing (energy, no millennial pause). Each element gets a title card and examples.
04:41 – 06:27
04 · Storyblocks sponsor
Storyblocks: unlimited stock media at one price, clear licensing, refreshed library. 3 extra months free on annual plan.
06:27 – 10:15
05 · Good vs bad hook case studies
Four examples from her own content: emotional crying hook (good), Instagram tips generic (bad), something weird on Instagram (good, 11K+ likes), 80% stat repurpose (bad).
10:15 – 13:44
06 · Three hacks
Hack 1: pause for effect. Hack 2: dynamic editing (unusual angles, b-roll + VO). Hack 3: creative text / word-by-word caption sync.
Visual structure at a glance.
Named ideas worth stealing.
01:46
list
The Hook Moment Framework
- Words — specific, surprising, tension-creating
- Visuals — on-screen captions, effects, movement, foreshadowing
- Pacing — high energy, no dead air, strategic pauses only
The three elements that must all fire in the opening seconds of any video for the hook to work.
Steal for Pre-publish hook checklist for any short-form or YouTube video
02:13
concept
The Drama Test
Before finalizing hook copy, ask: are these words dramatic enough? Could they be more specific, more surprising, or more tension-creating? A mental filter that upgrades weak openers.
Steal for Hook copy review before filming
Lines you could clip.
00:22
"They are no longer thinking about hooks as a catchy sentence. Instead, they're thinking about hooks like a moment."
06:39
"I cried over social media this morning. Embarrassing. I know. But I was going through my content and I was struck with this sudden thought, I'm flopping."
09:00
"Something weird is happening on Instagram right now. Trends are emerging which are helping creators blow up."
11:00
"I got ghosted, like hundreds of times."
How they asked for the click.
13:35
next-video
"If you found this video useful, I recommend watching this one. It's all about the five habits that every creator should do every single week."
Soft and natural — pitched as a genuine recommendation, not a subscribe push. Storyblocks CTA also repeated at end.
Word for word.
HOOK opening / re-engagementCTA the pitch metaphor analogy story
00:00HOOKThis is a hook, and this is a hook. I've spent hundreds of hours scouring the Internet to find the best hook strategies, and the results have taken my views from this to this.
00:10HOOKIn today's video, I'm going to break down how you can use hooks to get the same results. By the way, this video is sponsored by Storyblocks. More on them later.
00:17HOOKThere has been a huge shift when it comes to how successful creators, keyword successful, have been approaching their hooks. And the shift is this, they are no longer thinking about hooks as a catchy sentence.
00:29Instead, they're thinking about hooks like a moment. So it's a mixture of words, visuals, and pacing, which is designed to grab your audience's attention. Now I'm not gonna spend loads of time talking about why hooks are super important because at the end of the day, you know why they're important.
00:42They take up those precious first few seconds of your content that are designed to grab your audience's attention. And if you don't do it well, people will scroll past your content and you will not get the views, the engagement, and generally the recognition that your content deserves. So let's break down what thinking of your hooks as a moment actually means.
00:59There are now three core elements that make up a fantastic hook. And again, I say now because previously, there really was just one element which was saying a really catchy sentence, which is definitely something I was guilty of for years.
01:11I'm gonna show you some examples later. Don't you worry. We're moving on from it being one catchy sentence to it being a whole moment, and there are three elements which make up that moment.
01:19They're the words that your audience can hear within the first few seconds of your content. There are the visuals, so these are the stuff that people see on your content, and there's the pacing. So this is how quickly you actually get through your initial hook and video intro.
01:32Now I wanna break each of these elements down further, so that you can truly understand how to utilize each to create an amazing hook. And later on in this video, I'm gonna share real life examples of my own content when I've done it well and when I've done it not so well. So let's talk about the words first.
01:47So these are things that you're either saying on camera or just words that your audience can hear within the first few seconds of your video content. In order for the words that your audience are hearing to be effective, you want them to be specific, surprising,
01:59and hopefully create a bit of tension. For example, instead of saying here are three tips to grow on Instagram, this is one that I'm pretty sure I've probably used in the past. And you know what?
02:07Maybe that worked in the past. I'll give myself some grace. Nowadays, those words aren't gonna cut it.
02:12Instead, you might wanna say something like, here's the reason nobody cares about your Instagram posts. Do you see how much more dramatic that alternative option is? You essentially want to give all of your words like a bit of a drama test.
02:23Are they dramatic enough? Could you be a bit more dramatic in what you're saying and in your delivery? Honestly, the more dramatic it is, the more likely it is to actually capture people's attention and stop them scrolling.
02:32The second element is the visuals. This is the element that's the most new when it comes to how hooks are working on social media nowadays. Previously, words were enough, and now we've got to throw in visuals too.
02:42A good hook will have visual elements appear on the screen that are designed to get your audience's attention. So whether that's captions, special effects, graphics, or maybe you just do something really interesting the first few seconds of your video that gets someone's attention.
02:55A really great example of this is the foreshadowing trend. Do you guys remember that? Where people would basically take a clip of them doing something really embarrassing, like maybe they fell over or something, and they would front end the video with that clip.
03:06So the first few seconds of the video would be them falling over, and the rest of the video would be snippets, which show the events which led up to them falling over. This trend worked so well, not only because it was super funny and interesting, but also because it had a hook built into its template. It literally forced you to open with the most exciting part.
03:23And in this example, that was something visual. Third element is pacing. During the first few seconds of your video, you need to bring the energy.
03:29K? You need to have some energy and some pacing in that video. We do not want a slow start.
03:35We do not want pauses unless they use effectively. And again, I'm gonna show you some examples of a pause being used effectively in just a moment. What we don't oh, my dog's slipping.
03:45By the way, my dog just got neutered, so she's in this little outfit so that she doesn't bother her scar. They wouldn't give her a cone because she has too long of a nose. Anyway, what we wanna do if we're using pauses is we wanna use them for dramatic effect.
03:56What we don't wanna do is use the . Have you guys heard about the millennial pause? It's essentially when people, usually millennials,
04:03take this breath before they film. It comes back to us not growing up around video technology and therefore us not being used to being able to film each other. So we take this breath before we film because we wanna check that the camera is actually recording.
04:16Whereas younger people like Gen Z and Gen Alpha grew up with the ability to film others. So when they film themselves, they immediately start talking because they trust that their camera is already filming them. Isn't that mind blowing?
04:26I did a video on it on TikTok. It went viral. I got in the Sun newspaper.
04:30Also got trolled quite a lot. It was a whole moment. So when you combine the right words, visuals, and pacing, you will end up with an incredible hook.
04:38CTANow before I show you some real life examples of hooks that have worked well and haven't worked so well, I do wanna take a quick second to share a resource that you should be using inside your hooks to level them up, And that resource is Storyblocks. Now, of my favorite videos that I shared within the last few months is this one.
04:53CTAAnd what you'll notice about this post is that I've really nailed the visual element of this hook. Right? Within the first few seconds of this post, you'll see some incredible videos pop up on the screen.
05:02CTANow it may or may not surprise you to know that I did not capture that video footage. That video footage is actually stock media that I obtained from Storyblocks. Now if you don't know about Storyblocks already, it's a stock media subscription service, which gives you unlimited access to high quality videos, images, sound effects, audio, templates, and so much more.
05:20CTAThey're all about helping creators and businesses enhance their projects without any extra costs and with more peace of mind. Now there's a couple ways that they do this. Right?
05:28CTAThe first is by offering unlimited stock media downloads at one set price. So this means that you have everything you need in one place. Four k video, HD video, templates,
05:38CTAsound effects, images, and more, and this is all available to you at one predictable monthly cost. So you don't have to worry about pay per click pricing or any hidden fees. Another way that they do this is by offering clear cut licensing.
05:50CTASo any of the assets that you use are actually covered by the highest legal coverage in the industry. So you can really focus on creating and not having to worry about things like copyright strikes. Their stock library is also frequently refreshed, which means it always contains high quality diverse content,
06:05CTAwhich really reflects the human experience, which is very important when it comes to storytelling in the world of AI. I do actually have a special treat for you when it comes to joining Storyblocks.
06:14CTAYou can get three extra months for free when you sign up to their annual plan. Head to storyblocks.com/jadebeason to take advantage of this limited time offer.
06:25CTALet's compare some good hooks that I've used and some bad hooks that I've used. I'm actually really excited for this section because it's gonna be incredibly exposing. Let's ease myself into this by starting off with an example of a good hook.
06:36This is a hook that I use on a recent post that performed really well for me. I cried over social media this morning. Embarrassing.
06:42I know. But I was going through my content and I was struck with this sudden thought, I'm flopping. Now, let's use the three core elements of a successful hook to actually break down why this works.
06:52The first is the words. I actually started this video by talking about something that's quite emotional. Like, I was talking about the fact that I had been crying over my content, which is embarrassing, but watch the full video for context.
07:02If you open a video with emotional words, exposing words, very vulnerable words, that is a great use of that element of your hook.
07:09It's going to grab people's attention. Attention. Now, let's look at the visuals because there was a few things going on here.
07:14I was walking towards the camera, which created some movement. I had my captions appear on the screen in a very specific style. Right?
07:19And you'll see this as a pattern. I basically had every word appear as I said it because this encourages my audience to read and listen along. Great for engagement.
07:28Great for attention. I also had some screenshots and some graphics appear on the screen as well. In terms of the pacing, it was fast.
07:33There was no dead air. If I'm being honest, my pacing for all of these examples are pretty much the same. I feel like when you create content for five years, you do get to a point where you nail the pace of your content, so that's pretty consistent across the board.
07:44A quick tip from me here before I give you an example of a hook that didn't work so well is I tend to do my hooks multiple times. So I tend to film at least three different takes of my hooks, and usually the third take is the best take. Don't do that for the rest of my video content, but the hook is so important that I like to give it a little bit extra practice.
08:00Alright. Here's one that didn't work very well. Instagram is constantly changing.
08:04Here are a few things that you should be doing to make sure that you don't fall behind. This is actually a really good video. Like, all these videos are probably equally as valuable.
08:11One of the main reasons why it doesn't perform as well is simply because the hook wasn't as effective. Now the words and the pacing of this video was totally fine. I think where this video fell down was on the visuals.
08:20There wasn't much going on apart from when I had the big words appear behind my face. Now, whilst that's engaging and interesting, we actually highlighted the wrong words. What we should have highlighted was Instagram because that's the thing that would have grabbed our audience's attention.
08:33Right? So I guess a pro tip for me on this one is to make sure when you're crafting your hook, you're doing it with your audience in mind. Another example of a video that works really well, I had to share this one because at the time of filming, this one has over 11,000 likes.
08:45I have never had that many likes on an Instagram video before, like, that's insane. And it's actually part of a new series that I'm doing because it was so well received. Something weird is happening on Instagram right now.
08:54Trends are emerging which are helping creators blow up. Now all three elements of this hook were just nailed, if I do say so myself.
09:02The words, me starting off by saying something weird is happening on Instagram right now, 10 out of 10. That is going to immediately grab my audience's attention.
09:09It sparks so much curiosity. It makes them think, hold on, what's happening on Instagram. Right?
09:14That paired with the visuals, we had a fast zoom. We had the text, which was synced with my speech. We had a quick snapshot of all the trends that I was about to break down, and we had the strong headline.
09:24This was all within the space of a few seconds, guys. And as I mentioned, the pacing is pretty much standard across the board, but this was a great example of a hook. Now I feel responsible for sharing this final example because I'm pretty sure I would have given advice
09:36to create a hook like this in the past. And look, I'm not gonna say I was wrong because this worked at one point in time. It just doesn't work anymore.
09:4380% of adults consume content across multiple formats. This video is actually a cut down of a longer form video. And what that means as a result is that the initial words that were being said weren't that engaging.
09:54I led with a stat, like 80%. Who cares about a stat? That's not interesting.
09:58There was virtually no visuals outside of my captions, and as always, the pacing was pretty decent. But the other two elements were not hitting. And I wanted to share this one because it brings up a really important tip.
10:08If you are going to repurpose your long form videos into Reels, you will probably need to film a separate hook for them, and that's okay. They're still worth repurposing. Do not get me wrong.
10:17It's just that most of the time when you're repurposing a long form video, you are gonna find it incredibly difficult to find a snippet, which actually starts with something that will actually be an effective hook in this day and age. Like, you're just gonna find it difficult. So you might need to film a separate one, which nails those three elements.
10:32Alright. I think we've gone pretty deep already, but I'm not gonna leave you there. I do wanna share some very specific hacks that you can copy from those hooks that I shared that will help you level up your content instantly.
10:42Hack one is probably the easiest of all of these hacks and it's to use pauses effectively. You know how early on in this video I spoke about not wanting to do the millennial pause, we don't want that. But at times, can actually pause for effect and it can work wonders for your content.
10:55I actually have not one but two examples of me doing this. I got ghosted, like hundreds of times.
11:01We need to talk about Becca Bloom. As you can see, I very much use pauses for effects in both of those videos, and it helps me land what I was trying to say better. Right?
11:10So try using pauses in your next hook and see if it works for you. The next hack is definitely the most creatively challenging hack, and this one is about dynamic editing. Now this one is honestly one of the hardest ones to implement because it requires a lot of time and effort, And that is coming from me, someone who only does the preproduction and the production of my content.
11:29I don't do the postproduction. So I have different editors. I have an editor for my long form and editor for my short form.
11:34I even have someone who helps me schedule and post all of my content as well. So keep in mind that if I'm saying this is difficult to do, then if you are doing every element of your content creation, please know that this is probably gonna be challenging too. But it is creatively fulfilling.
11:47I will say that. Dynamic editing basically requires you to do something unexpected with the way that you're editing your content. And to be fair, this can also include your filming.
11:55For example, you could open with a unique angle like this one. Right? This is not an angle that you often see on short form content, although you are seeing it more lately.
12:04And that increases the likelihood of it capturing people's attention because it's not something they're used to seeing. Another example and one that can sometimes take a while to get your head around is when you mix b roll and a voice over to make you speak into the camera a bit more interesting. Here's an example.
12:18I'm Jay Beeson. I became a full time content creator in just six months. And this is my Content A Cash series episode three.
12:24Did you notice how I opened with b roll and then a voice over, and then I opened my laptop and spoke directly to the camera? That is dynamic editing. That is something that is unexpected, and that is something that is going to make your hook better.
12:35That video itself performed so well. It got tens of thousands of views. The final hack I wanna share with you is about creative text.
12:42Now I did mention this one previously, but it is worth saying again because it is one of the most effective ways to create an effective hook. This is basically when you get creative with your captions. So it's about taking your auto generated captions one step further and actually writing out every word that you say so that it appears on the screen as you say it.
12:58What this does is encourage your audience to read the words on the screen as they're appearing, which means that they're reading along as you're speaking. It is incredible when it comes to engagement. Like, think about how much more likely you are to soak in what someone's saying.
13:11CTAIf you're reading what they're saying whilst you're hearing them speak those words to you, like it's just a different experience. Great for attention. Great for engagement.
13:18CTAI really recommend that you try it. If you found this video useful, I recommend watching this one. It's all about the five habits that every creator should do every single week if they want to grow their audience on any platform.
13:28CTADo not forget that you can get three whole months for free when you sign up to Storyblocks on their annual plan. Just head to storyblocks.com/jadebeason or click the link in my description to make the most of this limited time offer.
— full transcript
§ 05 · For Joe
Three elements decide whether your hook stops the scroll.
WHAT TO LEARN
A hook that works is not a sentence — it is a moment, and every element (words, visuals, pacing) has to pull in the same direction in the first few seconds.
- Words that work are specific, surprising, and create tension — a generic tip-list opener fails the drama test before the viewer makes a conscious choice to scroll.
- Visuals inside the hook are now a required element: captions synced to speech, movement, effects, or a foreshadowing clip all count; missing any of these leaves the hook half-built.
- Pacing means energy from the first frame — pauses are only effective when deliberate and followed immediately by a payoff line.
- Repurposed long-form content almost always needs a separately filmed hook because the original opening was never engineered for the short-form attention window.
- Recording the hook three times and using the third take consistently improves delivery because the body and voice tighten with repetition.
- Word-by-word caption sync forces the viewer to read and listen simultaneously, locking attention in a way standard auto-captions do not.
