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Today's guest has mastered the art of short form content. Not to flex, but I'm pretty fucking good at social media marketing. Always ahead for her age, she bought her first real estate property at 15 years old, got married at 16, and now at 20 is generating millions of dollars a year on Instagram.

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So, Eva, you just turned 20. How much money did you make last month? 700

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k. In

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this episode, we'll break down her secrets to achieving consistent virality on social media. Step one, I would go to the Instagram explore page, type in my niche. I would save, a 100 videos over a million views. Unveil the blueprint for becoming the dominant voice in any niche. Step two, take the hooks from those videos, and I would write 30 scripts with those viral hooks, but my own niche expertise. And explore the viral secrets top creators don't want you to know. Step three, I would Eva Juergens.

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Welcome to the Jack Neil podcast.

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Happy to be here. Awesome. Yeah. Eva just came in, uh, from Las Vegas. She was at acquisition.com

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workshop with, uh, Alex and Leila Hermozi. So, yeah, pretty cool to have you here. I've I was just telling you before, I've been a big fan of her content for a while. I think the advice she gives on Instagram is super pertinent for short form content and just seeing her growth. I mean, how many followers have you gained in the past, like, two years?

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My

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business Instagram is two years old, so it's like zero to 500 k on that Instagram. And she also has really, uh, good business model that generated her a lot. And she's 20 years old, which is very rare to be making, uh, this kind of money at 20, but we'll get into that. Um,

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so, Eva, what's the most amount of money you've made from an Instagram reel?

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Basically, how it works, just the funnel to explain it.

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If

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someone watches a video, and at the end of the video, I'm like, hey, comment x y z, and I will send you information about my service. So we had one of our videos where we basically explained how to grow

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an Instagram from scratch,

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and it got 7,900,000

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views,

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13,000,

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like, leads.

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And if people sign up with me, I do like a monthly reoccurring done for you service.

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They're paying anywhere from 2,000 to 4,000 a month to work with me. So we got a lot of clients. Obviously, all 13,000 of those comments converted,

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but we got a lot of clients and I wanna say like

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2,000,000 in annual revenue from that one video.

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Got it. So you got roughly

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how many clients from that video? Was about a hundred, two hundred?

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I want to say a 100 something.

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But, yeah, they basically turn into reoccurring revenue clients. Annually, that'd be 2,000,000. Interesting. So that one video, when was that posted?

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August

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'24.

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August 24. Okay. So almost a year ago and

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wow. So from that first video, how long had you been doing Instagram, uh, like that new brand up until that point? Was that just a few months in? Yeah. Oh, that was

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like a year in. I was sitting around probably like a 100 k followers,

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but that probably bought brought in also like 200 k followers and a ton of leads. So that like really

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really took off, um, the Instagram and the business.

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Now, how many clients would you say you service with the business? Yeah. We service around, let's say,

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three fifty to 400.

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Interesting. Okay. And then what do you do for each of those people?

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Yeah. So for the done for you service, basically, we

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spend like ten to twelve hours every single month researching the top performing short form content in that client's niche, and we only work with business owners.

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And then we take that research

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and they have to fill out like onboarding documents in the beginning.

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And we create viral scripts out of, like, the viral hooks we research, the topics that clearly work, and then we just make the value of the video kind of specific to them, what they teach,

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and everything.

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And then they film the videos, We'll take them back. We'll edit them, and then we post them for the client. So it's like a monthly service where we're either making fifteen, twenty, or 30 reels for them.

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And it's like primarily

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Instagram reels, but we'll also repurpose on, like, TikTok, YouTube shorts, all the short form platforms.

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So essentially,

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one video converted to about 2,000,000 a year in revenue.

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Yes. And then from there, you've kind of just been maintaining and growing

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that amount of clients and trying to scale your systems to service as many people as possible. Like, how many people would you say are on your waiting list that, like, you can't service but, like, you have leads for?

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Uh, we actually don't have a waiting list. Okay. I'm like we have a ton of SOPs. So when we hire someone, we're able to onboard really quickly.

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But, yeah, we basically just have a ton of SOPs, so it's not like something

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that we have to build out a wait list for, but we are pretty selective. I would say we're more selective now than before of just like what niches we work with

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just to make sure they're all, like, very solid ones that have grown on social before. So like personal trainers, dog trainers,

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or just like any niche that has kinda case studies or social proof that we've already done or just, like, on social media already that we know can grow. It's just fascinating. I I just don't understand how you can scale to that many people and maintain quality.

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But it's obvious that you have because these people stay on recurring revenue. Like, how do you how many employees do you have?

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A lot. So we have a mix of ten ninety nine contractors and w two.

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So it's over a 100 right now. Jesus Christ. Yeah. So it's a lot of people.

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A 100 people. Oh my gosh. Um, okay. And then did you when you first started the business, were you like, how many employees did you have before that video took off? Like, were you kind of scrambling to just fulfill as many people as possible?

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I would say we had, like, 30, but we were, like, pretty comfortable then. But then once that video

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came out, we had to hire really quickly. But I will say with any agency,

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like, you have to learn to

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keep quality up at that scale. Like, it's definitely been a learning curve and I've definitely made mistakes, but

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I've learned so much. And I have, obviously, so many SOPs now, so many managers in place, just so many, I guess, points to check quality.

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But, yeah, a lot of quality control has been implemented and a lot of just extra positions just to make sure it stays the same because it can get bad really quick if you're not careful. Yeah. It seems like you're more focused on maintaining the clients that you have than trying to get new ones. Is that the case? Yes. Yeah. For sure now, that's where I'm at. Just trying to retain them as best as possible, get them the best results.

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Obviously, I want to grow, of course, but it's

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you've got to care more about the clients you have than the clients you can get. Okay. So Ava, you just turned 20 what was it? Two months ago? Three months ago?

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March. Like, end of March. So two, three months. Yeah. How much money did you make last month?

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I wanna say

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700

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k.

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Oh my god. I'm sorry. It just throws me off every time people, like, say these numbers. You made $700,000

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last month. And then are do are your expenses high for your business?

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I

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wanna say they're a little bit under

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50%

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of revenue.

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So

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yeah. I mean, that's pretty average for an agency.

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Yeah. So you're making $700,000

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a month at 20 years old, which is ridiculous. Uh, is,

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like, when did this kind of journey start for you? I'd love to just kind of know, like, the

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what were you like in high school? What were you like in middle school? Have you always been a scrappy entrepreneur?

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Like, how did you find success at a young age? Yeah.

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I'm so different from when I was 14.

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But

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originally, like, going into high school,

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all I kinda cared about was, like, my friends. I had straight a's. Like, I was a good student. I wanted to be successful, but I probably

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I didn't really think about being a business owner

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for when I was that age.

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But then

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I don't remember

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or actually I do. So my social studies teacher when I was 15,

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he started talking about Andrew Carnegie

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and like him just being scrappy and starting his own company and being so successful

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after being, like, growing up so poor. He like, it just was so inspirational. So I just searched up on Google like, how to be successful or something stupid,

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and like the best books to read to be successful. And then that's when Rich Dad Poor Dad popped up. So then I was 15. Didn't have my license. So I made my sister drive me to Target after school,

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and I got that book.

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And then when we got home, my dad was home, which was super weird, but he had like a mask on and we were like, crap. And he had COVID, so this was like right when the pandemic was starting.

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But we had to quarantine for a week, so I was off of school, and I read that book probably like two days in, and I was dating

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my boyfriend at the time. He was my boyfriend, Ben. And we

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I made him read it right away, and then we were like, oh my god, like, why wait until we're 18? Why don't we just start a real estate investing company now? So we did,

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which was so hard to do when we were teenagers, but we basically direct mailed. We cold called every day after school because we went the off market route trying to find properties to do like long term rental investments.

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And

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eventually, after three months of doing that every single day, we finally got someone to say yes.

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And we got a duplex in

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it's like right outside Milwaukee.

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And that was our first investment. And then we kind of did that all throughout of high school where we got short term rentals and long term rentals.

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But it was I always say this, but like real estate's pretty miserable.

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Because like, you're talking to people on the phone who like you're trying to get them to like sell you their house. Yeah. And they like hate you, obviously. And like, you get called a vulture, you get screamed at, and like, it's just not fun.

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But after high school so I graduated after my junior year.

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I just went full time into real estate, and I started posting just short form content on social media about it, and just being young in business, and like as a teenager in real estate. And like within the first month, I got like 50,000 followers just from posting short form content.

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And then I just realized it was so much better than real estate. And I was like, wow, I could probably do this for other business owners. Because building your personal brand back in 2022 when I graduated, that's when it's like really started kicking off and became like a like the term personal brand.

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So I started doing that for other people and just cold outreaching with like my Instagram account

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just two business owners I saw online.

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And I got a few clients, and I kind of started off just like editing for them,

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just the shorts. But then that eventually turned into me starting my business Instagram,

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then building out the full done for you offer. And that's like the only service I have now. I've just dialed in on making that perfect.

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But that is kind of how that'll happen.

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Got it. So let me back up a bit on the real estate. Where did you get the capital to kind of invest in these properties? Mhmm.

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So Ben, he

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I forget where he disc I think it was just YouTube, like Ryan Pineda on YouTube, if you're familiar with Ryan. He,

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um, posts a video about couch flipping where it's basically you find a couch on Facebook marketplace for pretty cheap. You buy it, you clean it up, you just take better pictures,

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and then you put it back out. And we were making like 3 to $500

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just flipping couches on Facebook

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an hour, I would say. 3 to $500

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an hour. But the only problem with that is like you have to wait for the couches to come on. But we did that the entire summer,

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so we got like a good chunk of cash

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that we were able to use. Because property properties outside of Milwaukee, like, they're not like a lot.

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They're not what people are used to. They're anywhere from like 100 to 200 k.

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So you didn't you don't need a huge down payment. But in order to buy it, you have to like cosign if you're if you're our age because you're under 18. But there's like different ways you get creative cosigning

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or

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getting an getting an LLC in, like, your parents or guardian's name, and then eventually getting that when you're 18. So And were your parents involved in real estate, like investments?

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No. They are not like, I mean, they have a house, but not for investing.

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Got it. Do you mind me asking, like, what line of business are they in? Yeah. So my mom was a teacher,

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and then my dad, he,

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uh, w two up until I was 10,

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and then he started his own company. It's pretty boring, but it makes money. So it's basically,

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uh, he makes phase converters, which is like if you have

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a frozen yogurt shop and you wanna plug your big frozen yogurt machines in like an outlet, it won't work because it needs so much power. You can't just plug it in a regular outlet. So you get a phase converter to get more power,

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and then you can plug it in that and it won't work. So that's basically what it is. But he makes, like, big electrical machines for, like, bigger businesses.

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Yeah. And then your boyfriend, now husband Ben, you basically made a video when you were 14 saying that you were gonna marry your current husband. Yeah.

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So

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I remember when I first saw Ben in the math hallway,

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I was like, wow. This is the most muscular

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hot dude I've ever seen. And we were like 14, so I was like, wow.

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So two weeks later, here's my boyfriend, of course.

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Just kidding. But, yeah, we hit it off right away.

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Thing with Ben is like,

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he it was just never awkward. We were friends right away and he's like such a socially awkward guy, so it was weird that like he felt the same way.

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But, yeah, Ben's my best friend. And then what was the video you made? Yes. So that was probably like

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a month into our relationship.

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I was just like

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I'm basically, my mom recorded a video when my friends were over and I was like, I'm gonna marry Benjamin William Otto.

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And we just had that play at our wedding. No. Take this at my wedding. Here, play the Play the of your wedding. And this is me at 14 years old on December 8 on a Sunday

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in 2019, and I'm telling you, I'm a freshman, by the way. And I'm telling you right now that I'm getting married to Ben Otto. So that video we got that video was when I was 14. We got engaged at 16 and then married at 19. So we just played that video at our wedding.

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But I posted that on social media,

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and I think that is probably my most viral video because it got 50,000,000 on Instagram, like, 60,000,000

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on TikTok,

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and it got, like, in People Magazine. We went on the news for it.

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But,

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yeah, it was pretty crazy.

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Interesting. Is is that the video that kind of got you into social media, or did you post that just kind of randomly after you were making real estate? Related content? That video specifically

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was

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it was like me reacting to that video at my wedding.

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Reaction content does so well, especially in like real life situations like that. So I think that is why that went viral. And like, I don't edit my videos, but we got our wedding footage back in October.

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And I was like, I know this this is gonna work. So I just edited it and I posted it after like ten minutes, and it did. Was that the first viral piece of content you made, or had you gone viral before? No. This is why Instagram is already pretty built up. This was in, like, I wanna say September,

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October. So pretty recent. But that was, like, probably my biggest video.

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Okay. So to get into some of the virality related stuff, uh, because

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you service 300, 400 people on going viral consistently.

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What would you say is the number one mistake people make when trying to go viral on social media?

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Yeah. So people just like

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sometimes I always like to say everyone thinks they're a great marketer,

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but they will

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just post videos that they come up with and kind of expect it to go viral.

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And then eventually, when it doesn't, they'll just give up. But the thing with content is

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there are so many case studies out there of people in your niche that have already gone viral.

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And what you can do is you can just search up your niche in the Instagram explore page and you can click accounts, you and can find like the top 10 to 20 people in your account or like in your niche. You go to their accounts and you basically want to look for videos, like we call them outlier videos,

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that's basically videos that just get a significantly

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amount or a like a

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how how should I word this? Like a higher amount of views than their average Yes. Perks. Like, I I do what's called the five x rule. So I'm like, okay, if it gets five x views in the account's followers, that's like a viral video in my mind. So we'll add all of those to a spreadsheet from their page, and then we will write out like the hooks, we'll write out how many views it got, the topic of the video, like the format it was filmed in, and we'll do that for like 10 to 20 videos for each creator for those 10 to 20 creators. So you're getting a list of like few 100 reels that are like the best performing in your niche. And then you just use the hooks and the topics from those videos in your own content,

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but make the value your expertise

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and like your actual actionable valuable advice.

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And that is what works. And even still, like, when you're starting a new account,

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you can do that. But the first little bit, you just have to like push through and get through because it's a slow growth, like, when you are starting a new account. If But you stay consistent and you do that method, you will grow a lot faster than just trying to post whatever you wanna do. And what have you learned about social media virality,

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uh, like, in the past few months that maybe you didn't realize a year ago, two years ago? Like, what what's been new or has everything kind of been the same for a while? I would say, obviously, content's always changing.

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Um, but

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I would say probably the importance of,

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like the three main hooks. So there's like visual hooks.

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So what you see in the first three seconds, there's written hooks, what you read in the first three seconds of a video. And then there's the verbal hooks, so what someone says in the first three seconds.

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So using all three hooks and optimizing those.

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And then also, it's something we call formats. So like if you look at short form content,

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subconsciously, you don't realize it when you're scrolling. But if you intentionally scroll, you'll see some people use like a whiteboard. We call that whiteboard format where they're like like maybe revealing things under paper on a whiteboard.

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Or we have like talking back and forth format where like two people might be dressed or one person is dressed up as two different people and they're like doing a little skit, talking back and forth. Or there's talking head where you're just talking straight to the camera,

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or there's audio b roll where there's like a trending audio and then there's text on the screen.

00:18:47.800 --> 00:18:49.960
But there's a ton of different formats and

00:18:50.795 --> 00:18:53.595
what I love to do is if I ever get a viral video,

00:18:53.835 --> 00:18:56.395
I will just recreate it in different formats,

00:18:56.635 --> 00:19:03.915
and it usually does very well. Which of those formats would you say is the most valuable? Like, if you could only be really exceptional at one

00:19:04.340 --> 00:19:13.060
and you wanted to use it to grow your business, what would you say is the most valuable? I would say the people who can consistently go viral and have the best personal brands,

00:19:13.380 --> 00:19:20.195
like, do talking form. Because I would say, like, if you look at an audio b roll video versus a talking form video,

00:19:20.435 --> 00:19:22.275
you always get more followers,

00:19:23.155 --> 00:19:24.915
more likes, more engagement,

00:19:25.235 --> 00:19:26.435
more leads

00:19:26.595 --> 00:19:29.875
through talking form videos even if they get less views.

00:19:31.240 --> 00:19:35.240
But I would say anyone who can go viral just talking to the camera, that's like

00:19:35.720 --> 00:19:37.400
the best because

00:19:37.560 --> 00:19:39.160
it's the least engaging.

00:19:39.800 --> 00:19:48.435
So if you can do well with it, that means, like, what you're saying is super valuable, and people don't need, like, all the ADHD things to, like, stay on your video. Yeah.

00:19:48.915 --> 00:20:03.300
That's interesting. I see, like, this big emphasis on short form content, particularly among business owners where they're like, oh, we need to have, like, the best edits, like and, like, the best graphics, etcetera. But does, like, does editing really go far in a video?

00:20:03.780 --> 00:20:08.260
No. I would say, like, if I had to rank things, I would say it's the hook,

00:20:09.345 --> 00:20:10.545
then the script,

00:20:12.465 --> 00:20:14.065
then the format,

00:20:17.585 --> 00:20:19.265
and then probably the editing.

00:20:19.505 --> 00:20:20.305
Interesting.

00:20:20.305 --> 00:20:26.990
Okay. And then of the hooks, you said visual hook, written hook, auditory hook.

00:20:27.710 --> 00:20:28.670
I would say

00:20:29.630 --> 00:20:35.150
it used to be verbal, but now it's visual. Because, I mean, people have always listened to things on mute.

00:20:35.635 --> 00:20:48.195
But now, like, if you're scrolling, there are so many people doing so many things and, like, so many visual hooks that you have to have a good one too if you want to make people stop. And what goes into a good visual hook? And, like, what really makes people stop scrolling on Instagram?

00:20:48.880 --> 00:20:59.040
Yeah. So I would say there's a ton of different visual hooks and, like, some people think, like, oh, I have to do something crazy, but you can literally it can just be, like, you sitting down in a chair, like, just a motion.

00:20:59.360 --> 00:21:08.095
Or, like, what we do a lot for clients is, like, if we're doing like a personal trainer, this is how my client went from one fifty to one thirty pounds

00:21:08.175 --> 00:21:11.295
in x y z time and like have actual like pictures

00:21:11.295 --> 00:21:13.535
of the clients before and after on the screen.

00:21:14.495 --> 00:21:16.015
So that could be a visual hook

00:21:17.430 --> 00:21:25.110
or like a above angle, so it's like the camera's up here instead of just like right here. So it doesn't have to be that complicated, but we just usually,

00:21:25.510 --> 00:21:36.875
um, when we're scrolling, if we ever see a new one that follows the five x rule, we'll just add it to our little sheet, but there's just a ton you can do. And for you specifically, because I would imagine when you do this type of service business, you can't

00:21:37.035 --> 00:21:49.330
teach someone all the factors that go into a video. Like, you can give them the script, the research, maybe an idea of the format, visual hook, etcetera. But, like, do you think about your clothes? Do you think about, like, your hairstyle?

00:21:49.330 --> 00:21:55.810
Do you think about, like, the tonality of your voice for certain things? Like, how many factors and variables are at play?

00:21:56.210 --> 00:21:57.570
Yeah. Like,

00:21:58.130 --> 00:21:59.970
I would say that's kind of the hardest part.

00:22:01.125 --> 00:22:04.165
Everyone, like, we kind of leave the tone and

00:22:05.605 --> 00:22:10.725
well, we'll ask clients if they want, like, their scripts to be funny or more professional, serious, like an authority, but

00:22:12.405 --> 00:22:15.925
tone and like how you dress I mean, tone's important, but like how you dress

00:22:16.530 --> 00:22:23.650
and stuff like that, like, it's probably things we care about less. But when we give a client a script, we basically,

00:22:23.650 --> 00:22:32.205
at the top, we have like three different sections. It's like the notes section, which gives a breakdown of like what format it is and how to film that format. And we have the script section

00:22:32.365 --> 00:22:35.085
and it's just we put the script in bullets.

00:22:35.325 --> 00:22:40.365
And how we have clients film this, we're like, look at a bullet and then say it to the camera

00:22:40.925 --> 00:22:46.910
and then look at the other bullet then say it to the camera and we'll cut out all the pauses. And then we have the caption,

00:22:47.070 --> 00:22:51.150
um, which is just the caption we put on the platforms. And then the subtitles,

00:22:51.150 --> 00:22:54.030
how important are like good subtitles for videos?

00:22:54.670 --> 00:23:17.900
Um, I mean, I would say back in the day, they were like more important. But now, like, it just doesn't really matter. I feel like a lot of people are tired of like crazy stuff, but it's important to have captions because so many people listen. Like, I think it's 80 to 90% of people listen to content on mute. So it's like you kind of have to have them. And there's also like the if you're on Facebook or Instagram, uh, particularly,

00:23:17.900 --> 00:23:19.420
a lot of people are international.

00:23:19.420 --> 00:23:22.220
So it's like easier for them to read English

00:23:22.455 --> 00:23:31.735
also. Mhmm. It's really interesting. As far as, like, gaining followers, like, what's the most amount of followers you've gained from a video? It's probably that one video I was talking about earlier.

00:23:32.535 --> 00:23:34.135
I wanna say we got

00:23:35.800 --> 00:23:39.320
a 100 k from that video, which is insane. That's like,

00:23:39.720 --> 00:23:54.765
that's one video out of two years worth of posts. So it's not common, but you do get those outliers if you post over a really long time period. What kind of content do you have to make to get more followers, would you say? Yeah. So that video was like pure education,

00:23:54.845 --> 00:24:03.245
you know, how to start your Instagram, grow it from scratch, and like step by step value, like from the beginning up until the end. But

00:24:03.645 --> 00:24:05.165
that was like so

00:24:05.560 --> 00:24:06.840
so valuable.

00:24:08.040 --> 00:24:16.920
So I typically, the videos that like are funny or memes, those will get you views, but they're not gonna get you followers. Like, people like to follow

00:24:17.080 --> 00:24:30.985
people who give them value. That's what I've found the most. So very valuable educational videos. And that's why I feel like for Mosey, for example, he's grown so quick because all of his stuff is so tactical, it's so actionable even though it's kind of like more niche.

00:24:31.225 --> 00:24:34.745
Like, he's not in like a Mr. Beast type of niche, obviously.

00:24:35.470 --> 00:24:40.270
So that's how you grow, especially when you're a business owner just providing so much value.

00:24:40.750 --> 00:24:42.030
And then how do you feel about the

00:24:43.310 --> 00:24:46.030
like, if I had to branch speaking

00:24:46.030 --> 00:24:49.950
content into some niches, it would be like motivational speaking content,

00:24:50.915 --> 00:24:51.795
entertainment,

00:24:51.795 --> 00:24:52.915
and then education.

00:24:53.155 --> 00:25:00.755
Like, I've noticed that sometimes when I post more motivational content, that will, like, grow in followers. And then same with education, like you mentioned.

00:25:01.155 --> 00:25:02.115
But entertainment,

00:25:02.275 --> 00:25:07.480
kind of like you said, doesn't really gain that many followers. But how do you think about brand?

00:25:07.560 --> 00:25:10.040
Because it's called personal brand launch,

00:25:10.200 --> 00:25:16.280
and it's kind of like you're helping people go viral, get more leads. But how do you think about, like, the brand portion of things?

00:25:16.680 --> 00:25:17.720
Yeah. That's a good question.

00:25:19.215 --> 00:25:20.095
This

00:25:20.415 --> 00:25:27.055
is one, like, I I don't know. I have, like I think my perspective on brand has shifted a lot,

00:25:27.455 --> 00:25:29.455
especially that I've grown more.

00:25:29.615 --> 00:25:32.575
Like, I'm a lot more protective about what I post now.

00:25:35.150 --> 00:25:36.190
I think before

00:25:36.430 --> 00:25:40.430
like, I was fine if I, like, posted funny posts and stuff, but now I just, like, wanna make sure

00:25:41.150 --> 00:25:43.470
everything is super valuable. But I think

00:25:44.110 --> 00:25:46.270
I kind of follow a similar

00:25:46.430 --> 00:25:57.165
ideology as for Mosey when it comes to that, where it's like, have you ever heard him give the, like, flower bouquet analogy? Mm-mm. No. It's basically like, you have a bouquet of flowers

00:25:57.565 --> 00:26:00.925
and every single flower, like, kind of makes

00:26:01.405 --> 00:26:06.870
a certain, like, what I like to phrase it is like you have your main niche, which is like, it could be fitness.

00:26:07.190 --> 00:26:11.030
And then you have like your sub niches, which is like weight lifting, cardio,

00:26:11.910 --> 00:26:13.910
maybe it's like a fun one where it's like,

00:26:14.885 --> 00:26:17.685
I don't know, maybe you make like protein desserts or something.

00:26:18.325 --> 00:26:19.525
And whenever,

00:26:19.525 --> 00:26:30.510
like, people think about you, they just associate you with all these things. I think that's just kind of how I see a brand. When someone looks at someone or a company they just associate it with certain things.

00:26:30.670 --> 00:26:33.790
I guess more tactfully with you, I see, like,

00:26:34.190 --> 00:26:37.710
all your videos are very colorful. Uh, you usually wear, like,

00:26:38.110 --> 00:26:41.710
a comfy looking hoodie with comfy looking sweatpants. Mhmm. Like,

00:26:42.735 --> 00:26:47.615
the captions look as though they're handwritten or something, uh, or the subtitles.

00:26:47.615 --> 00:26:49.775
Um, how do you think about, like, those things?

00:26:50.255 --> 00:26:52.735
Yeah. So, I mean, brand's all about consistency.

00:26:52.735 --> 00:26:54.575
And I think, really, with social media,

00:26:55.055 --> 00:26:56.735
as long as you show up as like you,

00:26:57.430 --> 00:27:01.270
you'll be just on brand all the time. So, like, sweatsuits, I have,

00:27:01.670 --> 00:27:06.710
um, a Nike sweatsuit in probably 15 different colors for summer and for winter,

00:27:07.110 --> 00:27:08.630
like, each, so probably 30.

00:27:08.870 --> 00:27:10.625
I have sweatsuits.

00:27:10.625 --> 00:27:15.265
I have a black sweatsuit, and like, I have five versions of their black sweatsuit. I wear it so much.

00:27:15.825 --> 00:27:27.760
Um, but that is on brand for me because that is just me. Do you just like get really cold or is Yeah. Milwaukee super cold each I'm cold all the time and I live in Wisconsin, so wow, I just said that totally like Wisconsin.

00:27:27.840 --> 00:27:28.400
Yeah.

00:27:28.960 --> 00:27:32.960
But, yeah, it's cold there all the time. But it's great. It's kind of like

00:27:33.920 --> 00:27:41.495
the weather here kind of reminded me of it, like, while the UV is like 10. That's what we've been getting lately, and it's been pretty nice. Interesting.

00:27:42.615 --> 00:27:51.815
So okay. Just congruency in what you do day to day with what the social media looks like. Is there any part of your life that you don't kind of show on social media as much?

00:27:54.220 --> 00:28:02.940
I mean, I I pretty much talk about most parts of my life, but I would say my relationship is probably like the least I talk about. But I still bring it up sometimes. And

00:28:03.500 --> 00:28:06.060
you were telling me that Ben also runs a business.

00:28:07.465 --> 00:28:14.745
I'm just curious to hear about his business as well. Yeah. So Ben started a lawn and landscape company when he was 13.

00:28:15.065 --> 00:28:17.545
Now he also has snow plowing for the winter.

00:28:17.945 --> 00:28:21.625
But, yeah, he is kind of like the same deal. He gets like

00:28:22.020 --> 00:28:24.580
reoccurring mowing clients, so it's like a

00:28:25.140 --> 00:28:27.140
good reoccurring revenue. He has

00:28:27.620 --> 00:28:42.685
three crews that just go out and do the stuff, and then he does like landscaping projects as well. So those can be like 10 to 25 k jobs. And then what's kind of your guys' routine or, like, what does your daily routine look like? I've seen you wake up at 3AM,

00:28:42.685 --> 00:28:45.085
have this really insane discipline.

00:28:45.245 --> 00:28:50.605
Yeah. So it's even worse now. For the past year, I've probably woken up at, like, 12AM every day

00:28:51.240 --> 00:28:52.760
because I'm a psychopath.

00:28:52.760 --> 00:28:54.920
But 12AM? Yeah.

00:28:55.480 --> 00:29:01.160
So I had so much work to get done before I came here. I woke up at 11:30 yesterday.

00:29:01.560 --> 00:29:02.840
11:30PM.

00:29:03.160 --> 00:29:08.605
That's when you woke up. Yeah. So you're pretty tired right now. No. I'm good. I'm used to this. Chilling. Okay.

00:29:08.845 --> 00:29:12.125
Yeah. So basically, I will get up at 12AM.

00:29:12.925 --> 00:29:15.885
I will work for about, like, four to five hours,

00:29:16.205 --> 00:29:19.085
and then I wake Ben up, and then we go to the gym.

00:29:19.645 --> 00:29:21.165
We do, like, we'll lift.

00:29:22.110 --> 00:29:23.390
And then afterwards,

00:29:23.390 --> 00:29:34.590
we'll come back and he gets ready and leaves for work because obviously, a lot of his stuff's out on the field and he's not completely out of his business yet. He still helps his landscaping crew a lot. So he's pretty much gone

00:29:35.150 --> 00:29:36.270
until two.

00:29:36.675 --> 00:29:40.115
And then I'm home pretty much all day just

00:29:40.515 --> 00:29:46.035
I mean, in the morning, I'll do my deep work, and then during the day, usually do a lot more admin tasks, management,

00:29:46.915 --> 00:29:50.675
just kind of like what needs my attention at the moment. Because obviously when you're CEO,

00:29:51.340 --> 00:29:54.940
your days never really look the same. You just go where you're needed. But

00:29:55.580 --> 00:29:56.780
then around

00:29:57.020 --> 00:29:57.660
three

00:29:57.980 --> 00:30:02.780
is usually, like, when I'll start winding down. Ben will come home. He might have some, like, quotes later on,

00:30:03.515 --> 00:30:09.995
But I will just literally rot the rest of the day. I will read a book, I will watch TV, I'll hang out with Ben,

00:30:10.235 --> 00:30:16.395
um, just because I usually stop when I'm kind of like burnt for the day. So why do you wake up at midnight every day?

00:30:17.380 --> 00:30:18.260
Honestly,

00:30:18.260 --> 00:30:19.300
I've just found

00:30:19.700 --> 00:30:30.180
like, I've done a lot of different things and that's just what I found works for me. Even though it sounds psychotic, I'm so used to it. Because I've been waking up since like at least 3AM since I was 15.

00:30:31.455 --> 00:30:35.375
Just to get and get the real estate stuff done before school or

00:30:35.535 --> 00:30:40.095
at the time, like, when I first started, I was like the type who would read all the books before getting started.

00:30:40.495 --> 00:30:42.095
So I'm used to getting up early,

00:30:42.975 --> 00:30:44.815
but it's just the one time of day

00:30:45.660 --> 00:30:49.580
where nobody bugs me. Not even Ben, like, he's still sleeping,

00:30:49.820 --> 00:30:51.340
and I actually can just

00:30:51.820 --> 00:31:04.015
get everything done. And what does your deep work look like? Like, the first four hours of your day? It's just whatever is gonna grow the business the most. So it might be making SOPs, it might be making content for PBL, like scripting,

00:31:04.495 --> 00:31:05.135
or

00:31:05.455 --> 00:31:08.015
it might be hiring, like going through applications.

00:31:08.735 --> 00:31:22.950
It just depends on, like, what's going to grow the business the most at that moment. And like, what do you not outsource? Like, what are the things you do yourself? You said it's hiring SOPs, like, you actually go through and make the SOPs and you go through and hire every employee in the business?

00:31:23.190 --> 00:31:24.950
Not as much anymore.

00:31:25.510 --> 00:31:25.990
But

00:31:26.390 --> 00:31:27.110
I would say,

00:31:28.255 --> 00:31:30.095
with agencies in specific,

00:31:30.415 --> 00:31:32.255
if you don't use your agency,

00:31:32.335 --> 00:31:33.375
you have a problem.

00:31:33.775 --> 00:31:35.855
Like, you need to use what you

00:31:36.015 --> 00:31:37.215
are trying to sell.

00:31:37.695 --> 00:31:39.455
So a lot of that stuff

00:31:39.790 --> 00:31:48.510
like, we even have our clients, like, review their own scripts to make sure it's good. Like, I'll still review my scripts and stuff, make sure that's good, review, like, edits before they go out. But

00:31:50.270 --> 00:31:53.390
I would say for now, what I haven't outsourced yet is

00:31:53.645 --> 00:31:55.485
people creating the SOPs.

00:31:55.565 --> 00:32:02.845
Like I'm insane, it's like every single mouse click of a process, I will have written down. Just so it's not messed up and I have

00:32:03.565 --> 00:32:09.810
the written versions of every SOP and like also the video version of every SOP, like doing the process.

00:32:10.130 --> 00:32:14.530
So I have always done that, but I am

00:32:15.250 --> 00:32:26.545
in the process of hiring a director of operations, just someone who can do that. And what have been the most important hires in your business that have, like, really scaled it? Yeah. So I think with agencies,

00:32:27.345 --> 00:32:29.745
as of we were kind of talking about earlier quality.

00:32:30.145 --> 00:32:31.025
When you

00:32:31.505 --> 00:32:32.385
scale an agency,

00:32:33.730 --> 00:32:37.170
I think your success is based off of the talent you hire.

00:32:37.730 --> 00:32:43.090
And a lot especially because this industry is pretty new, like coming up in the past decade,

00:32:43.890 --> 00:32:51.785
it's really hard to find good people so you just have to have good pay and a good team that's motivating each other.

00:32:52.345 --> 00:32:53.465
But I would say,

00:32:54.025 --> 00:33:00.665
like, the most important part of having a successful agency that's good at scale is just hiring really good

00:33:00.905 --> 00:33:07.040
people with very niche skill sets. So like, ideation, for example, that's something I'm hiring for right now

00:33:08.000 --> 00:33:14.320
and it's just something I've been trying for I think two months, but this is normal for these like niche roles.

00:33:14.640 --> 00:33:15.120
Just

00:33:16.000 --> 00:33:38.580
putting out an application every single weekend to try and find someone. And like, you'll always eventually find someone, but you just it's all about volume and just getting enough applications and just finding that that one person. Is that ideation for your brand or for your clients? Clients. Because I do a lot of it right now, and that's why I work so much. So you're coming up with the ideas, so you're looking at the outliers and then

00:33:38.900 --> 00:33:47.700
kind of coming up with an idea based off that? Or what do you mean exactly? So we have, like, researchers who will research it, and then I'll just review the client's onboarding document.

00:33:48.345 --> 00:33:52.665
I'll review the research and I'll kind of create ideas.

00:33:52.985 --> 00:33:57.945
So I'll do like, okay, this is what I want the hook to be. This is what I want the value to look like of the video.

00:33:58.585 --> 00:34:02.810
Now here's also the format I want and then we'll give it to the copywriters.

00:34:03.610 --> 00:34:05.450
But it's super unsustainable,

00:34:05.450 --> 00:34:07.290
like, because we have so many clients.

00:34:07.770 --> 00:34:10.570
So that's why I also kinda have to get up.

00:34:11.050 --> 00:34:11.610
But

00:34:12.330 --> 00:34:21.695
we're definitely looking to get people, but I'm not gonna let that go until I find someone who's like me. I would guess that a bottleneck you might have, and correct me if I'm wrong I was such a bottleneck.

00:34:22.335 --> 00:34:23.855
The virality

00:34:23.855 --> 00:34:24.575
portion,

00:34:24.735 --> 00:34:26.895
like, for your clients to get really good results,

00:34:27.935 --> 00:34:38.740
I I would guess that the scripts that have done really well or the videos that have done really well, you've had at least some involvement in those particular scripts. You reviewed them, is that not the case? No. It is.

00:34:39.700 --> 00:35:07.140
Because right now, I'm in almost every script set, like, that we have that's going out. And, like, I think something as a business owner I've had to learn is like, I mean, I was out of the business for a while, but then I saw results drop after I got out. So I had to go back in and now we have to hire. Like, I just have to be more intentional with hiring. But because we're missing that person right now, I'm still in every single day. So that's 30 scripts for each client a month? It's either fifteen, twenty, or 30.

00:35:07.540 --> 00:35:08.900
Okay. So

00:35:09.220 --> 00:35:11.380
20 and then 400 clients,

00:35:11.780 --> 00:35:16.005
that's what, 8,000 scripts a month? Yeah. It's like super unsustainable.

00:35:16.005 --> 00:35:19.045
And do you, like, go through all those? So basically,

00:35:19.445 --> 00:35:21.845
for the ones I can't do ideations on,

00:35:22.485 --> 00:35:33.150
I review after they're done, and I'll just make replacements if that's needed. Because like our copywriters are so like good at ideation, but like, obviously, I've been doing it like the most. I have the brand. So

00:35:33.790 --> 00:35:41.915
yeah. But if they have the hooks and they have the client, like, they can still make great scripts and then you just make some adjustments after. But I have one other person

00:35:42.235 --> 00:35:44.395
on my team, Jane, I love her.

00:35:44.795 --> 00:35:47.275
She is like the same skill set as me

00:35:47.675 --> 00:35:51.835
and she helps a ton on the reviews and she's the only other person I trust

00:35:52.075 --> 00:35:54.475
to like do that without my review after.

00:35:55.010 --> 00:35:56.290
But both of us

00:35:56.690 --> 00:35:59.730
combined, like, we are both at our breaking point.

00:36:01.010 --> 00:36:02.690
Yeah. I mean, it sounds like a

00:36:03.410 --> 00:36:07.170
what I'm impressed with with your business is that you haven't

00:36:07.410 --> 00:36:20.945
gotten shiny object syndrome and been like, let me just drop a course. Let me drop something that everyone can buy a million times. And I'm sure you think about it every day when you're reviewing all these scripts, but, like, what's kind of kept you from doing that, like, looking at other options?

00:36:21.505 --> 00:36:31.920
I know if I, like, I wanna make this service like perfect before I ever do something else. Like, wanna make it I just wanna be the go to short form content,

00:36:32.160 --> 00:36:34.080
you know, creation agency

00:36:34.240 --> 00:36:35.200
for business owners.

00:36:36.025 --> 00:36:49.385
And I just will not stop until that's the case. And that just means literally refining the product and making it better every single day. And until I feel like it's perfect, I probably won't do anything else. And I'm very, like, picky. Like yesterday,

00:36:50.310 --> 00:36:51.190
I got

00:36:52.070 --> 00:36:53.750
it's kind of an odd

00:36:53.830 --> 00:36:54.630
situation,

00:36:54.630 --> 00:36:55.750
but Adobe,

00:36:56.230 --> 00:37:00.230
they, like, wanted to become part of, the editing part of the

00:37:00.710 --> 00:37:01.190
service.

00:37:02.995 --> 00:37:07.555
But I just said no, even though it was a lot of money and it create I mean, Adobe's great.

00:37:08.035 --> 00:37:12.275
But I just like, I don't want anyone to have any like control

00:37:12.275 --> 00:37:15.155
over it. Like, I just want it to be mine and I just wanna make it perfect.

00:37:15.395 --> 00:37:16.755
But I don't want like

00:37:17.370 --> 00:37:24.490
any other service or product I could make to like take my time away from doing that. So what are you guys using to edit the content?

00:37:24.890 --> 00:37:26.250
Uh, we like

00:37:29.495 --> 00:37:30.455
Da Vinci,

00:37:30.855 --> 00:37:34.535
Premiere Pro. I mean, we use a mix of different ones, but like,

00:37:34.855 --> 00:37:36.135
basically, we have

00:37:36.855 --> 00:37:41.415
editors are are like our we have out of like all of our ten ninety nines,

00:37:42.150 --> 00:37:48.310
editors are the most. Because like editing is so time consuming and until AI can like fully do it, we still need a ton.

00:37:48.870 --> 00:37:49.430
And

00:37:50.070 --> 00:37:57.030
we just basically rank our editors like, okay, they can do basic edits, they can do medium edits, or they can do like really good ones.

00:37:57.875 --> 00:38:01.075
And then whatever, like, just have like a

00:38:01.235 --> 00:38:06.275
for we have a ton of different editing styles and when a client comes on with us, they can choose from like a bunch.

00:38:06.595 --> 00:38:27.935
Or they can find one off like on their own and then we'll just do it. What's the most common editing style people request? Is it like, oh, I want it to look like Iman Godsey or Alex Ramosy? Or It used to be Alex, but I think it kind of went out of style. Like, his old old captions. Yeah. Yeah. Yeah. If you know what I'm talking about. With the emojis and stuff. Yeah. But now I would say a lot of people actually go for more simple

00:38:28.255 --> 00:38:33.295
captions. Like, you know what Leila does where it's like kind of like on her on her talking head videos,

00:38:34.015 --> 00:38:40.335
she just looks like does very simple captions and people like little white ones. Okay. Yeah. But we also have like a lot of other ones too

00:38:41.430 --> 00:38:45.670
that people like that are more complex. But I wouldn't say it's like they're not like

00:38:47.510 --> 00:38:49.670
I can't think of anyone who like

00:38:50.470 --> 00:38:51.270
would

00:38:53.110 --> 00:38:55.510
like, it's not like a Hermosy style. It's not

00:38:57.195 --> 00:38:59.435
one of the big ones, but they're just like

00:38:59.915 --> 00:39:03.195
kind of like their own customized ones that we get a lot as well.

00:39:03.595 --> 00:39:08.635
But yeah, they'll pick one of those and then we will get the we have like all the editing styles ranked

00:39:08.900 --> 00:39:12.500
and then we'll just give, you know, a basic edit to a basic editor.

00:39:13.540 --> 00:39:17.380
And kind of like medium edit to medium editor and get the idea.

00:39:17.940 --> 00:39:20.180
But we just have the editors use

00:39:20.580 --> 00:39:25.995
whatever they like and as long as it looks like the reference, then it's fine. So for someone who

00:39:26.235 --> 00:39:31.915
maybe can't afford your service or, like, you couldn't work with them for whatever reason, what

00:39:32.075 --> 00:39:38.795
employees would they need to hire? What process would they need to do for growing their personal brand? Let's say they wanted to do just

00:39:39.600 --> 00:39:46.880
fitness educational content. Mhmm. Yeah. So basically, what I would do is obviously make your Instagram account.

00:39:47.360 --> 00:39:48.400
Um, but

00:39:48.800 --> 00:39:52.400
I would say the first thing is I explained the research method earlier.

00:39:52.400 --> 00:40:00.135
So I would do that, but I would also do one other research method, which is you go on Instagram, go to the explore page, you hit the search bar,

00:40:00.535 --> 00:40:02.375
and then you just type in your niche.

00:40:02.615 --> 00:40:11.335
So if it was like dog training, you just type in dog training or you could create like I like to create like five to 10 keywords that relate to that. And then

00:40:11.710 --> 00:40:15.870
once you search it, you click the reels tab, and I wish I could show you this visually, but

00:40:16.270 --> 00:40:21.950
then you will just come across literally like the most viral hooks in that niche.

00:40:22.430 --> 00:40:22.990
And

00:40:23.390 --> 00:40:26.910
if you like scroll on that reels tab after you do that keyword research,

00:40:27.405 --> 00:40:32.365
you wanna look through all the videos that have over a million plus views and just save the hooks that you would use.

00:40:32.685 --> 00:40:38.125
And then typically, what I do is I just make sure they follow the five x rule and then I'll add them onto a spreadsheet.

00:40:38.605 --> 00:40:39.805
And then those are like,

00:40:41.100 --> 00:40:54.300
I mean, Instagram SEO kinda sucks, but like It really does. Yeah. Yeah. I mean, TikTok is really good compared to Instagram, but I don't like to use TikTok as a reference because Instagram is harder to go viral on. So like, I like to use Instagram

00:40:54.700 --> 00:40:56.140
for ideation better. But,

00:40:56.825 --> 00:41:02.265
yeah, that's probably the research I would do along with, like, finding the top 10 to 20 creators.

00:41:02.825 --> 00:41:03.865
And then after,

00:41:04.345 --> 00:41:07.465
basically basically what I do for clients, I would just write

00:41:07.865 --> 00:41:10.665
probably a batch of, 15 to 30 scripts

00:41:10.850 --> 00:41:16.930
with, you know, the viral hooks, the viral topics, but with your own this is so important. You don't wanna copy viral videos.

00:41:17.090 --> 00:41:37.635
That will just make you look like a fraud. So you wanna add your own, like, value in the meat of the video. So your own actionable advice. So like if you're a dog trainer, you wanna show people how to teach their dog step by step how to sit or, like, I saw this one girl do, like, how I taught my dog to shut the door, and I thought it was, like, the coolest thing. And she gave you the step by step advice.

00:41:37.875 --> 00:41:42.330
I hate or I don't hate, but, like, when people give like fluff,

00:41:42.490 --> 00:41:49.450
it just never works. I mean, it doesn't never work, but it just is a lot harder to go viral when you're giving fluff

00:41:49.850 --> 00:41:53.610
than opposed to like actionable value that people can actually take away right away.

00:41:54.435 --> 00:41:57.475
So write scripts with your own expertise and experience

00:41:57.715 --> 00:42:00.595
on how to get, you know, people x y z result.

00:42:00.835 --> 00:42:02.275
Make 15 scripts.

00:42:02.675 --> 00:42:30.975
Use different formats. Test everything out on your account. So if you are starting from scratch, I like to try a bunch of different topics, a bunch of different formats in your niche, and then you post like 50 to a 100 videos. Try and post every single day. And then basically, after 50 to a 100 videos on a new account, you can kind of see, okay, what worked better, what formats worked better, what hook hooks worked well, what topics worked well, and then you just start doubling down on, you know, those hooks, formats, and topics.

00:42:31.295 --> 00:42:39.330
And you just keep doing that over and over again, and you will grow over time. I wanna ask about two things. The first is the fluff portion. Can you define

00:42:39.410 --> 00:42:52.815
what you see as fluff in most content? Because this is something I have to help a lot of people with when they ask me for advice on their videos. But I'm not just cutting things that aren't valuable. I'm cutting things that aren't valuable and things that aren't interesting.

00:42:52.815 --> 00:42:55.215
Like, both of those two things. But how do you think about it?

00:42:55.855 --> 00:42:57.535
When I think of, like, fluff

00:42:59.615 --> 00:43:00.895
let's see. Like,

00:43:01.375 --> 00:43:05.055
fluff to me and, like, I'm pretty picky. Like, I like things to be really specific.

00:43:05.740 --> 00:43:11.980
But if I'm a personal trainer, I'm giving advice, I'm like, okay, walk every day, lift every day,

00:43:12.220 --> 00:43:13.180
eat healthy,

00:43:13.340 --> 00:43:19.820
but like actionable value would be walk 10 k steps every single day. Do this exact four day split

00:43:20.375 --> 00:43:22.295
and then like have them show the split.

00:43:23.335 --> 00:43:24.615
Or like,

00:43:25.015 --> 00:43:28.055
for calories, like, use this TDEE

00:43:28.055 --> 00:43:31.015
calculator online, subtract two to 300 calories,

00:43:31.415 --> 00:43:42.470
that's your calorie deficit. Eat this every single day. Eat one gram of protein per pound of body fat. Like, it's very clear what they need to do. And like, they wanna save that stuff because it's actually helpful.

00:43:43.030 --> 00:43:59.195
So it's like, that's what I would say fluff versus real value is. Interesting. So just be as specific as possible and Yeah. As helpful as possible. How about when you're telling like a story? Like, you were to tell us Oh. A story of Mhmm. How you did this at 20 years old,

00:43:59.835 --> 00:44:02.155
like, what do you consider fluff in that instance?

00:44:02.395 --> 00:44:14.430
So, yeah. I like consider educational content and storytelling content completely different. Okay. But basically, in our client scripts, if they have the 20 scripts package, we will have four storytelling scripts

00:44:14.510 --> 00:44:15.630
and 16 educational.

00:44:16.185 --> 00:44:17.465
I think storytelling,

00:44:17.545 --> 00:44:19.065
they do well, but like,

00:44:19.305 --> 00:44:20.425
it's there's

00:44:21.145 --> 00:44:24.105
it gets it can get repetitive, so we don't like to do as much.

00:44:24.585 --> 00:44:28.185
But people love, like, my story videos

00:44:28.430 --> 00:44:32.750
or just like how they grew like how they grew or their personal transformation.

00:44:32.830 --> 00:44:35.150
Yeah. People love that stuff. And I wouldn't consider

00:44:35.310 --> 00:44:42.670
like that stuff fluff if you're telling a story, but like educational content is where you see the fluff. But storytelling is completely different.

00:44:43.375 --> 00:44:44.575
I think you can be

00:44:45.215 --> 00:44:47.535
a lot more like, as long as you're vulnerable

00:44:47.775 --> 00:44:51.375
and, you know, there's a good payoff at the end of your story, it could do really well.

00:44:51.935 --> 00:44:54.415
Because it's definitely been more popular lately.

00:44:54.895 --> 00:45:04.730
If you could give us an example, like, what's a story you find yourself telling all the time, like, when you meet people? Like, here's how I grew this business. It's the one I already told. Yeah. It's like the

00:45:05.370 --> 00:45:07.770
because people always ask, like, oh, how do you get into this?

00:45:08.970 --> 00:45:15.675
So I would just tell them, like, oh, I started in real estate, da da da da, posted content, did well, got into this.

00:45:16.235 --> 00:45:19.675
So, yeah. And why do you choose like those parts to include?

00:45:20.155 --> 00:45:22.795
Is there like any thought to that? I

00:45:22.795 --> 00:45:23.595
would say

00:45:24.330 --> 00:45:33.050
mainly because they're all just vital to telling the story. Like, I got into real estate and because I saw all these other big real estate people, like, I want to start posting on social media.

00:45:33.450 --> 00:45:39.285
It did really well, and I was like, wow, real estate sucks. This is fun. I'm gonna do this instead.

00:45:39.525 --> 00:45:48.165
Yeah. I I did notice how you crafted the story. I was like, it's very interesting, like, the part she left out, but it's the most crucial thing needed to understand it well.

00:45:49.365 --> 00:45:53.450
Another thing I wanted to ask about with your clients. So you do

00:45:53.610 --> 00:46:10.095
15 to 30 videos for them a month. Do you ever think that if you did, like, a couple videos for them, like the more experienced one, if you just did, like, four really good videos, that would be better? And just, like, how do you think about quality versus quantity in general? Yeah. I think about that all the time.

00:46:11.535 --> 00:46:12.815
I would say, like,

00:46:14.015 --> 00:46:16.655
I try to treat the 30 videos

00:46:16.815 --> 00:46:18.415
like I was doing four,

00:46:19.055 --> 00:46:23.135
if that makes sense. Like, I don't like to give a client a script unless I feel proud of it.

00:46:24.680 --> 00:46:25.320
And

00:46:25.640 --> 00:46:27.880
that makes it so much more time consuming.

00:46:28.120 --> 00:46:33.560
But I do think, like, if you really did just hone in on four, I think personally,

00:46:34.360 --> 00:46:40.325
I wouldn't like that because you're not testing as much, you're not seeing what works as much. So I think it might actually

00:46:40.885 --> 00:46:59.660
be worse. Because if you can just test a bunch and then just study what works and then double down on that, like, I think that's way better. And when do you ever, like are there any videos that you put a significant amount of time into that it's been worth it, or is it usually just not worth it? I would say a like, every single one of my videos, there's so much time into it. But

00:47:01.100 --> 00:47:11.935
I think the videos I spend the most time are when I find, like, real life examples of the point I'm trying to make, because like you have to go find the case studies and leave really good editing notes and stuff.

00:47:12.575 --> 00:47:15.215
But it always makes it worth it because

00:47:15.455 --> 00:47:24.060
people get the visual and they can actually see it and it's not just like words they're hearing. So I would say it's worth it. And then tell me about some of your clients that you've worked with. What have been like some

00:47:24.380 --> 00:47:26.540
crazy success stories? Does any

00:47:26.860 --> 00:47:31.660
I'm guessing this is the case, but do any of your clients make like significantly more money than you from the service?

00:47:32.220 --> 00:47:34.780
Yeah. So there's one in particular.

00:47:36.375 --> 00:47:39.815
There was this one I was nervous to take on, his name's Carl,

00:47:40.295 --> 00:47:43.095
and he's like an older gentleman,

00:47:43.255 --> 00:47:44.695
probably like 65.

00:47:44.935 --> 00:47:46.775
He has like 10 kids,

00:47:46.935 --> 00:47:49.255
but that's not relevant. I just think it's cool. But,

00:47:50.120 --> 00:47:53.000
yeah, he is in the franchise niche.

00:47:53.400 --> 00:47:55.480
And the reason I was nervous was because

00:47:55.960 --> 00:47:59.080
I don't know anyone in the franchise niche. I tried to do research

00:47:59.320 --> 00:48:10.375
and like there wasn't really anyone, so I was like skeptical, but I was like, okay, I'm just gonna, you know, really really try on these and like I basically just researched other niches and tried to convert it to his.

00:48:10.615 --> 00:48:17.655
And franchising is Like, he basically is a franchise broker. So he works with like a ton of popular franchises

00:48:17.815 --> 00:48:19.530
and then he

00:48:19.690 --> 00:48:37.275
works with clients and tries to get them or like suggests certain franchises that would work for them. And if they start it, he gets a commission. So like Wendy's Chick fil A or like what kind of franchises? Yes. Like those, but not Chick fil A. They were like very like in house kind of and very selective. But like, I'm trying to think, like Great Clips,

00:48:37.835 --> 00:48:40.475
Molly Maid. There are some restaurants,

00:48:40.635 --> 00:48:41.115
but

00:48:41.595 --> 00:48:43.595
I can't really think of off the top of my head.

00:48:44.075 --> 00:48:45.435
But then basically,

00:48:45.675 --> 00:48:48.475
what we did is because he was starting from scratch too.

00:48:49.370 --> 00:48:56.330
But we looked at like a ton of different niches as I said, did research and then converted them over to his. And we did like videos like

00:48:57.690 --> 00:48:59.690
or Burger King or

00:49:00.090 --> 00:49:01.530
like

00:49:00.905 --> 00:49:06.665
Krispy Kreme or Dunkin' and like just like those comparison videos. I would say, well, we posted like three

00:49:07.065 --> 00:49:14.505
months worth of content and we were like under a 100 followers and I was like, what the heck? But it's also just kind of part of having a new account.

00:49:14.825 --> 00:49:21.990
So then on our forthing a new account. So then on our fourth month, we got our first viral video. I think like 9,000,000 views,

00:49:22.230 --> 00:49:23.030
and it was

00:49:23.750 --> 00:49:27.590
breaking down how much you make owning a McDonald's franchise, I think.

00:49:28.390 --> 00:49:34.925
And we took that exact video script and format and then just replaced the restaurant in it

00:49:35.405 --> 00:49:36.205
and

00:49:36.365 --> 00:49:39.405
it just kept going viral and viral. So then we also,

00:49:40.205 --> 00:49:46.925
um, took that original viral video and we made it into an audio b roll video and that one got like 10,000,000 views.

00:49:47.590 --> 00:49:52.310
And we have just kind of started replicating that format and then like pinning two

00:49:53.430 --> 00:49:54.070
different

00:49:54.390 --> 00:50:07.675
franchises against each other to show you what makes more money and like those three things consistently go viral for him. So now that we have that, we just every single month script videos that are different versions of that with a CTA that leads to, you know,

00:50:08.315 --> 00:50:09.915
his like franchise broker stuff.

00:50:10.395 --> 00:50:15.515
So yeah. And he like basically makes like 60 k for every single person

00:50:16.130 --> 00:50:23.730
he gets, and he gets like hundreds of leads. So And what does he do exactly? Like, he'll take someone and be like, you'd be good for this franchise and

00:50:24.290 --> 00:50:30.050
Yeah. Go for the deal? Or So like his target audience is people who are in nine to five, like, manager positions

00:50:30.195 --> 00:50:33.715
and could just manage her own franchise. Do you know how much she's doing roughly?

00:50:33.795 --> 00:50:37.635
No, I don't. But I know, like, sometimes he'll just text me like,

00:50:38.195 --> 00:50:40.755
oh, we got five deals

00:50:40.995 --> 00:50:43.955
this week. That's like 100 k. Yeah.

00:50:44.540 --> 00:50:50.300
Oh my gosh. Jeez. And then has there been any other success story that stands out to you, like, someone

00:50:50.780 --> 00:50:52.460
that took a while to grow?

00:50:54.780 --> 00:51:08.315
I would honestly say I mean, I have some that, like, grew really quick, some that took a while. But I would say another person that took a really long time was myself. When I first started my well, I originally I have like a personal account and then a business account,

00:51:08.635 --> 00:51:13.275
and I started posting the social media stuff on my personal account, and it just like

00:51:13.860 --> 00:51:23.060
wasn't aligned with my business content, so it didn't do well. And you'll find that when you try to post a new niche on a profile you already built up surrounding a niche, it just doesn't work.

00:51:24.180 --> 00:51:24.820
So

00:51:25.635 --> 00:51:27.635
I started a different business, Instagram,

00:51:28.355 --> 00:51:33.315
for personal brand launch and I think three months it was the same thing, just like

00:51:33.475 --> 00:51:34.995
under a 100 followers

00:51:35.715 --> 00:51:40.590
posting every day. And then the fourth month, I got my first viral video. And

00:51:40.910 --> 00:51:53.485
same deal. It's just the same thing that happens every time when you make a new account. Takes a while, but you'll eventually get your first viral video and then you just double down on that. That is how you grow a page. Is there anything ultra specific

00:51:53.645 --> 00:51:55.245
that feels like

00:51:55.405 --> 00:52:08.810
a hack on social media? Like, anything with trial reels? Anything you're doing with testing on TikTok? Like, I know a lot of people do multiple pages for testing with different types of hooks, like a bunch of crazy stuff. But is there anything like that that you've looked at recently?

00:52:09.210 --> 00:52:12.650
I wouldn't say recently, but I think for a long time,

00:52:13.290 --> 00:52:19.610
we were one of the not the first agency, but we were one of the, I guess, first short form agencies to really take

00:52:20.035 --> 00:52:26.355
research serious. Like, we have always been doing like ten to twelve hours of research a month to like every

00:52:26.835 --> 00:52:29.075
single month too. It's not like just the first month.

00:52:29.395 --> 00:52:30.195
And like,

00:52:30.355 --> 00:52:41.150
we just do that religiously so we can study what works and we also just double down on what works. And researching and doubling down on what works for that person, it just does wonders. That's like all you need to do.

00:52:41.710 --> 00:53:06.560
It's funny you say this. I mean, I'll probably cut this out, but maybe not. Just like a lot of the secret sauce of why this podcast is done well is because I noticed I was like, I asked all the other big podcasters because I kinda knew them. It's like, how much research do you do, like, to craft the clips ahead of time? And they're like, oh, no. We don't even think of it like that. I'm like, oh, well, you can just find a guest. Like, let's say you went on another podcast, had a viral clip,

00:53:06.800 --> 00:53:13.840
just take the exact same hook and get them to retell the story differently. No one does that. Can you believe that? It's been a major

00:53:13.840 --> 00:53:16.800
attribution to any views I've gotten on this podcast, but

00:53:17.545 --> 00:53:19.545
I definitely agree with you that research

00:53:19.705 --> 00:53:23.385
goes a long way. And for for YouTube specifically, do you like

00:53:24.585 --> 00:53:25.385
I I

00:53:25.625 --> 00:53:28.185
think YouTube and short form can be really similar,

00:53:28.505 --> 00:53:32.425
but people will find like outliers on like even smaller pages

00:53:32.720 --> 00:53:38.400
and then, like, use those titles and thumbnails. Do you ever do that? 100%. Yeah. I think that's so important.

00:53:38.720 --> 00:53:45.760
Definitely. Uh, Yeah. The thumbnail outliers is where this all started. Like, view stats by mister beast has been super helpful,

00:53:46.080 --> 00:53:51.795
um, for coming up with stuff. But Is that like so on Instagram, we have like something called sort feed.

00:53:52.115 --> 00:54:03.970
And it's like it like will automatically sort someone's videos on their profile. Oh, that's maybe my hack then. Yeah. Yeah. Yeah. So there's this thing, it's called the sort feed extension. It used to be free. It's like it turned like $40

00:54:03.970 --> 00:54:12.050
for like, it's a lifetime. Like, you'll get it for your life if you pay $40, and it's so worth it. But if you go on someone's Instagram page and you click reels,

00:54:12.050 --> 00:54:14.530
you can click the little puzzle piece in the corner of your screen,

00:54:15.205 --> 00:54:21.845
and you can basically select, you know, a hundred, five hundred, all of their reels, and it will sort them from mostly spiral.

00:54:21.845 --> 00:54:28.565
We use this. Yeah. Yeah. Okay. Did you make a video about this? Yeah. That's why I use it for sure. I use it every day.

00:54:29.525 --> 00:54:33.900
Yeah. It's awesome. But is, like, that what ViewStats is for YouTube?

00:54:34.140 --> 00:54:36.060
ViewStats is a little

00:54:36.380 --> 00:54:37.500
more interesting,

00:54:37.580 --> 00:54:38.220
um,

00:54:38.460 --> 00:54:52.455
but that tool is really helpful because no one has built anything for Instagram that can sort the videos. Mhmm. But then and TikTok recently came out with a thing where you can sort people's profiles by most liked or most viewed, etcetera. But ViewStats, like, you can search

00:54:54.775 --> 00:54:57.255
like, a good example, I had this thumbnail

00:54:57.255 --> 00:54:58.055
of

00:54:58.430 --> 00:55:01.390
a guy holding up a hoodie, and it said $500,000,000

00:55:01.390 --> 00:55:07.230
a year, um, because, like, he has a brand called Comfort Clothing that makes 500 I million a have, like,

00:55:07.710 --> 00:55:09.470
literally seven of their sweatsuits.

00:55:09.950 --> 00:55:30.145
That's interesting. I was wondering if you wore those because, like yeah. I wear Nike for, like, videos, but I have a ton of theirs. Yeah. Comfort's nice. But Mhmm. Essentially, we took that thumbnail and then post it on view stats, and it will show other things of people holding up hoodies or holding up T shirts with text on them. Mhmm. And then we kind of reorganized the thumbnails based on the outliers.

00:55:30.920 --> 00:55:39.400
Or if you, I don't know, search certain keywords like body fat, it'll show all the outliers for body fat, then you can make it specific to a podcast.

00:55:40.280 --> 00:55:46.255
But, yeah, I mean, if I like, I use it for short form content too because if you go on YouTube, find Outlier,

00:55:46.255 --> 00:56:00.120
you can kind of take that as a visual hook. Mhmm. You know what I mean? Yeah. I do that too, actually. I'll find, like, those on YouTube where they have, like obviously, they went very viral for, like, a small account, and we will use, like their thumbnails can be really great visual hooks,

00:56:00.360 --> 00:56:03.880
or like their titles can be good verbal hooks or written hooks. How

00:56:04.040 --> 00:56:06.760
important is the thumbnail for Instagram? Not important.

00:56:06.920 --> 00:56:10.600
I mean, like, yeah, people might see it on the explore page and click it, but like,

00:56:11.080 --> 00:56:16.735
I've never like intentionally made a thumbnail in my life. And then so you're 20. You make $700,000

00:56:16.735 --> 00:56:17.375
a month.

00:56:17.855 --> 00:56:19.615
How do you invest this money?

00:56:20.255 --> 00:56:22.895
Yeah. I invest it into index funds.

00:56:24.655 --> 00:56:26.575
Boring answers are the best.

00:56:26.895 --> 00:56:36.960
Index funds. Gotcha. Just and that's it? Nothing else? I mean, obviously, like, I don't like, I don't take out much money from the company. I take out

00:56:37.440 --> 00:56:39.360
me and Ben split our expenses.

00:56:39.920 --> 00:56:41.520
And it's like 2,500

00:56:41.520 --> 00:56:47.115
a month each for each of us. And then I also take out 5 k

00:56:47.355 --> 00:56:50.155
to invest in index funds because if I invest

00:56:50.955 --> 00:56:55.995
until I retire, which I'll never retire, but if I invest until, like, I don't know, let's say, like, 65,

00:56:56.550 --> 00:56:58.070
then I will have 25,000,000.

00:56:58.070 --> 00:57:01.510
If I just keep investing my $5 into index funds.

00:57:01.990 --> 00:57:07.590
And I could double that and I could do $10 a month and I'd probably retire with like double if I start now.

00:57:08.310 --> 00:57:16.525
So it's boring, but it works. Yeah. So okay. That's pretty frugal, I would say, to have 5 k But I live in Wisconsin.

00:57:16.525 --> 00:57:17.005
So

00:57:17.405 --> 00:57:20.045
Yeah. Yeah. Just you see all these other,

00:57:20.525 --> 00:57:28.480
uh, 20 year old millionaires, like, doing all this crazy stuff, traveling the world, spending 100 k at the club or on villas, etcetera.

00:57:28.560 --> 00:57:36.400
Um, has that just never, like, aligned with you or anything? Like Yeah. Is there anything that you purchased that was material that was a bit expensive?

00:57:36.640 --> 00:57:38.560
Honestly, never. I mean, like,

00:57:39.825 --> 00:57:42.065
besides, like, the investment properties.

00:57:42.785 --> 00:57:45.425
But I drive, a mediocre car,

00:57:45.905 --> 00:57:47.665
live in a mediocre ranch.

00:57:49.425 --> 00:57:52.545
I don't know. I buy, like, Instacart groceries. I don't know.

00:57:53.390 --> 00:57:56.030
We do have a nice, like, gym membership, but

00:57:56.670 --> 00:58:05.710
that's pretty much it. Yeah. I think I will I mean, I don't know why, like, I've been investing the same amount even when we made, like, 50 k a month, so I just need to up that.

00:58:06.030 --> 00:58:07.390
But, yeah, I don't really care

00:58:08.255 --> 00:58:12.975
about that. So I do want a nice house one day, but I think part of me is also just like,

00:58:13.215 --> 00:58:16.575
wow, that's like what I want is probably really expensive.

00:58:16.735 --> 00:58:17.615
What

00:58:17.775 --> 00:58:19.215
keeps you from getting a house right now?

00:58:22.410 --> 00:58:28.090
I don't know. I think it's just like I've never bought something big and nice like that for myself, so I think,

00:58:28.570 --> 00:58:29.690
pardon me, just

00:58:29.930 --> 00:58:30.970
isn't ready.

00:58:31.130 --> 00:58:43.165
Yeah. I'm I'm big on not getting a house right now, uh, because it just seems like less convenient for the business, you know? Because if you're, like, in an apartment, all the things are taken care of, all the amenities.

00:58:43.325 --> 00:58:51.410
Uh, like our place, for instance, we have a gym, uh, that's like, you walk out of our door and then it's the door to the gym. So I'm just like all about efficiency.

00:58:51.410 --> 00:58:51.970
She

00:58:52.450 --> 00:58:53.810
really wants a house, though.

00:58:54.850 --> 00:58:59.970
But no crazy lavish expenses. What's like something you've purchased that,

00:59:00.130 --> 00:59:05.965
like, since you've had some money that's been helpful for, like, investing in you? You know? Like,

00:59:06.525 --> 00:59:07.405
walking treadmill

00:59:07.725 --> 00:59:11.725
Oh, yeah. Like, chef, personal chef, like, anything like that?

00:59:12.205 --> 00:59:13.005
I

00:59:13.005 --> 00:59:15.485
will say, like, once we started making money,

00:59:16.210 --> 00:59:18.770
we never shop. Like, it's all Instacart,

00:59:18.770 --> 00:59:25.650
DoorDash, Uber Eats. I will say we do because like, some of that stuff, the business will pay for. Also, all my sweatsuits,

00:59:26.130 --> 00:59:38.715
my walking treadmill for sure, I walk. So I like to walk, I like to get it over with. I'm all about getting things over with. That's what I think about. So I'll walk four miles right when I get up when I'm working just to get it done.

00:59:39.755 --> 00:59:40.475
And then

00:59:41.195 --> 00:59:42.635
probably our gym membership.

00:59:42.875 --> 00:59:45.355
We do want a home gym. So that'll probably be like

00:59:46.150 --> 00:59:50.710
our next big thing. So that'll probably be like a couple tens of thousands. But,

00:59:51.590 --> 00:59:52.150
yeah,

00:59:52.710 --> 00:59:59.030
it's all I can really think of. Were you guys athletes in high school? Or were you just Yeah. I mean, I wasn't. I've always like went to the gym.

01:00:00.075 --> 01:00:04.635
I think I started freshman year and I always just did like either a four or six day split.

01:00:05.035 --> 01:00:08.635
And then Ben in high school, he wrestled a ton.

01:00:10.315 --> 01:00:19.460
He did like club and then he also did school. I don't know if you guys are familiar with, like, Ben Askren, but he's, like, the only big wrestler from Wisconsin,

01:00:19.700 --> 01:00:21.380
but he has, like, his academy.

01:00:21.700 --> 01:00:23.220
So Ben, like, went there

01:00:23.860 --> 01:00:32.785
and so he was really good at wrestling and went to state every year, and then also football. He loved football, but not like enough to ever go to like college

01:00:33.185 --> 01:00:35.825
for it or anything or make it worth it to go to college.

01:00:36.385 --> 01:00:41.900
But, yeah. So he always did sports and then now we just go to the gym together. And what's kind of your mission

01:00:42.300 --> 01:00:44.460
or goal with all of this?

01:00:45.740 --> 01:00:49.660
Long term, I really do like what Alex and Leila do.

01:00:50.300 --> 01:00:52.780
But like, where they obviously, they're in private equity,

01:00:53.595 --> 01:00:56.155
and they work with a lot of businesses and help them grow

01:00:56.875 --> 01:00:59.675
and invest in them. Potentially, that would Ben,

01:00:59.835 --> 01:01:00.315
but

01:01:00.635 --> 01:01:04.875
I don't know. Like right now, we're just really loving growing our own companies, but I know

01:01:05.660 --> 01:01:11.900
I probably want to have all, like, his business and my business and other businesses under a portfolio in the future.

01:01:12.140 --> 01:01:13.100
That's probably

01:01:13.980 --> 01:01:15.980
five years from now we'll start.

01:01:16.940 --> 01:01:20.620
So you plan on doing the exact business you're doing right now for five more years?

01:01:21.315 --> 01:01:25.555
I can't promise that, but like I'll for sure own it for a long time.

01:01:26.035 --> 01:01:31.635
But I don't wanna be doing like daily what I'm doing right now in five years. I wanna grow. I wanna get out of that. I want to

01:01:32.755 --> 01:01:33.635
I feel like

01:01:34.350 --> 01:01:42.590
I went really hardcore back into working in the business and I need to get back out of it once we get the right people. So that's like my goal within the next six months

01:01:42.830 --> 01:01:43.630
that,

01:01:44.750 --> 01:01:46.030
yeah, long term,

01:01:46.270 --> 01:02:05.190
I don't wanna just do this forever. I see bigger things. I wanna be a billionaire. I do. I think that's just like a goal because I know I can do it. Not even for like the money because obviously I don't even buy stuff now, but just to prove to myself that I can. Okay. Would you sell the business you have right now? I know there's

01:02:05.430 --> 01:02:07.110
interesting multiples on,

01:02:07.350 --> 01:02:12.630
uh, service business. Is it like two to three x of yearly revenue? Or Agencies, it's six to nine.

01:02:13.405 --> 01:02:14.605
It's six to nine.

01:02:15.245 --> 01:02:26.285
Guess it's recurring. Okay. I didn't think about that. Yeah. If you have contracts. I was thinking of coaching businesses for some reason. That's a little less, um, that's actually servicing. I actually learned that at the workshop yesterday.

01:02:26.365 --> 01:02:34.370
Six to nine x. Okay. So what would be your goal revenue with this business before you sold it? Oh, I wanna build this to at least, like

01:02:35.170 --> 01:02:38.770
I wanna sell it for if I did, for at least a 100,000,000.

01:02:40.335 --> 01:02:40.975
Yeah.

01:02:41.455 --> 01:02:42.655
I don't know, like

01:02:43.535 --> 01:02:45.935
I don't I think the money excites me less than, like,

01:02:46.575 --> 01:02:47.855
being the best

01:02:49.375 --> 01:02:56.450
for short form content for business owners. But I know if we are, we'll just make a ton of money. Interesting. And what do you think would

01:02:57.410 --> 01:03:03.170
aside from removing yourself from the day to day, uh, stuff, like, do you think would 10x the business?

01:03:03.490 --> 01:03:06.530
Just time. I mean, it's already growing so quick.

01:03:06.770 --> 01:03:07.010
Like,

01:03:07.825 --> 01:03:09.505
after that video in August,

01:03:10.065 --> 01:03:11.105
we were growing

01:03:11.745 --> 01:03:16.465
like, we grew, I think, like, 200 k just that month in reoccurring revenue.

01:03:16.865 --> 01:03:18.145
And, like, with

01:03:18.385 --> 01:03:19.505
social media,

01:03:19.665 --> 01:03:21.505
you just have the power to do that with your business.

01:03:22.560 --> 01:03:23.120
So

01:03:23.360 --> 01:03:24.720
we can grow it

01:03:25.040 --> 01:03:26.160
fairly quickly,

01:03:26.400 --> 01:03:29.440
but to 10x it, yeah, it's just time and consistency.

01:03:29.600 --> 01:03:30.240
Have

01:03:30.880 --> 01:03:33.920
you thought about moving to Puerto Rico with that much cash flow?

01:03:34.160 --> 01:03:34.560
Why?

01:03:35.275 --> 01:03:44.075
Puerto Rico, I learned this recently from a guest. Uh, it's the only place in The US you can move to, uh, like, keep your residency and you pay

01:03:44.395 --> 01:03:46.475
I think it's 3%

01:03:46.555 --> 01:03:49.995
income tax and then Oh. 0% capital gains.

01:03:51.350 --> 01:03:58.470
Maybe it's 6%, but I don't know what it is in Wisconsin, but it'd probably be like 40%, 50% a year goes to the IRS.

01:03:58.630 --> 01:03:59.990
Yeah. It's 40%.

01:04:00.390 --> 01:04:02.230
Puerto Rico's 3%.

01:04:02.310 --> 01:04:03.030
Wow.

01:04:03.190 --> 01:04:04.070
Yeah. I I

01:04:04.675 --> 01:04:11.315
some really wealthy people live there. It's a nice place. I would recommend checking it out. Um, there's, like, this place called Dorado there, and it's

01:04:11.875 --> 01:04:17.075
do you know the Ritz Carlton? Like Yeah. Um, it's essentially, like, built by them,

01:04:17.395 --> 01:04:22.880
and you just basically live in this, like, Dorado bubble of, like, all these nice amenities, etcetera.

01:04:23.280 --> 01:04:26.400
And it's not too expensive to live there. It's fairly cheap.

01:04:27.280 --> 01:04:28.960
And, yeah, you don't pay any taxes.

01:04:29.200 --> 01:04:39.075
Pretty interesting. Yeah. I like my my quarterly tax bill is, like, multiple hundreds of thousands. It sucks. Yeah. LA's pretty rough too. Yeah. I can imagine. Definitely

01:04:39.395 --> 01:04:42.515
wanna get out of here. But I'm, like, big on if

01:04:42.995 --> 01:04:53.090
I think I can make more money in Los Angeles than, like, a place like Texas or Las Vegas at this stage just because Mhmm. Primarily because I host a podcast and a lot of people come through here. Yeah.

01:04:53.970 --> 01:05:13.115
Um, people usually come through Vegas, Los Angeles, and Miami, but the other parts of the country, they don't really come to. But someone told me I could move to Puerto Rico and fly people out and it would be cheaper. And I was like, this is true. I wanted to ask about ManyChat in general because you're kind of one of the first people to use it super effectively. Like, uh, what's your ManyChat

01:05:13.115 --> 01:05:14.795
system secret sauce on that?

01:05:15.610 --> 01:05:17.210
It actually reminds me like,

01:05:17.450 --> 01:05:18.810
this is random, but

01:05:19.530 --> 01:05:32.385
I've gotten like reached out to by ManyChat to work with them a lot. But I just like, literally anything that will take me away from PBL will like, I just won't do it. But anyway, I use them because I love them, but I never like will do affiliates or anything.

01:05:32.705 --> 01:05:33.825
But ManyChat,

01:05:33.825 --> 01:05:40.145
like, do you want me to break it down just in case? Yeah. Yeah. For sure. So basically what ManyChat is is when people say

01:05:40.680 --> 01:05:43.080
as like a call to action on Instagram,

01:05:43.640 --> 01:05:52.200
comment the word cake and I'll send you, you know, whatever. So it's when you like share like lead magnets with people or, you know, freebies,

01:05:52.360 --> 01:05:53.880
landing pages about your service,

01:05:54.675 --> 01:05:57.395
And it's like the best way to get

01:05:57.715 --> 01:06:06.115
leads from Instagram, because people will just comment that word and then they will get automatically sent a DM from you to that link. How do you use it differently than other people,

01:06:06.515 --> 01:06:09.795
like in a more effective way? Like, is there anything like in the funnel specifically?

01:06:10.500 --> 01:06:12.100
Yeah. So I would say,

01:06:12.260 --> 01:06:12.740
like,

01:06:14.260 --> 01:06:14.900
I

01:06:15.380 --> 01:06:18.820
I think a big part of, like, why I grew really fast

01:06:18.820 --> 01:06:24.100
during some periods is because, like, sometimes I just use ManyChat a lot more and I'll create a lot more freebies.

01:06:24.485 --> 01:06:33.045
And especially when you create a really, really good freebie that, like, was clearly, like, it took you a lot of time and it's not just something that you can make in ChatGPT

01:06:33.205 --> 01:06:35.925
or something you can, like it's a Google search away.

01:06:36.485 --> 01:06:48.060
Like, those are so valuable. Mean What's an example of one of yours? Yeah. So I think one of them that took me so long was it's called in a thousand it was like it's a freebie with a thousand hooks. So it's like a

01:06:48.540 --> 01:06:53.260
thousand videos that follow the five x rule that are like good educational content examples

01:06:53.420 --> 01:06:54.620
from business owners.

01:06:54.860 --> 01:07:04.585
And then like, those hooks templatized so people can use them themselves. So, like, it has the link to the viral video and then the template templatized hook for a thousand.

01:07:05.385 --> 01:07:09.705
And that, like, actually making that probably taught me the most about content I've ever learned.

01:07:10.300 --> 01:07:11.900
But, yeah, that

01:07:12.700 --> 01:07:13.340
took

01:07:13.900 --> 01:07:19.340
probably like three hundred hours to make because you had to scroll like I had a bunch saved of reels I love

01:07:19.820 --> 01:07:27.075
and a huge bank of those, but I was super selective about what I put on the freebie. I probably scrolled through like 20,000 videos to find,

01:07:27.875 --> 01:07:32.275
you know, the other like 700 I needed. That's a really good one because I saw people

01:07:32.595 --> 01:07:38.755
after you did that, uh, start selling ebooks of that. Yeah. Probably mine. Literally copied and pasted.

01:07:39.540 --> 01:07:49.780
That makes sense. Yeah. That's the thing about a lead magnet is people can just monetize it differently than you and steal it. Mhmm. Because you're giving it away for free. Do you run any ads? No.

01:07:51.140 --> 01:07:52.900
Yeah. Jesus. Sorry.

01:07:53.700 --> 01:07:54.100
Yeah.

01:07:54.575 --> 01:07:56.495
Do you just like like, what's the

01:07:56.895 --> 01:08:09.695
I I I might cut this out, but just like my genuine curiosity is like, what's keeping this from, like, being bigger? Like, do you have too many leads and you can't, like, fulfill on all of them? It's really just about me getting out.

01:08:10.320 --> 01:08:11.600
Because, like, right now,

01:08:13.040 --> 01:08:18.720
like, I will always work as much as needed to get it done, but, like, there's only so much I can work.

01:08:19.120 --> 01:08:21.040
So Why don't you charge more?

01:08:21.600 --> 01:08:22.560
I could.

01:08:22.800 --> 01:08:27.535
I just I don't I don't know. I mean, I raise my prices quite frequently.

01:08:27.775 --> 01:08:29.695
So I've raised them probably

01:08:31.055 --> 01:08:33.455
they probably doubled in the past

01:08:34.255 --> 01:08:50.870
six months. So it's 6 k now? Or No. I actually, I wanna say a year. So it used to be like half of what it is now. But also, we've built out the service a little bit more. So like we like to do for example, like we'll do set up ManyChat for you.

01:08:51.190 --> 01:08:51.430
And

01:08:52.955 --> 01:08:57.035
we had to add, like, customer success managers. So we added in, like, milestones,

01:08:57.115 --> 01:09:10.980
checking calls because that's what people really wanted. So it's built out more, so we also had to charge more. But the price has probably doubled in the past year. But, like, I don't know. I feel like we're at a good price point, but I know I could charge more if I wanted.

01:09:11.380 --> 01:09:12.180
Interesting.

01:09:12.340 --> 01:09:17.220
Yeah. Because I I tried to sell, like, a similar thing. I just tried to sell the coaching aspect.

01:09:18.020 --> 01:09:20.820
Um, like, I was trying to charge people, like,

01:09:22.185 --> 01:09:30.025
70, 80, like, 90 k packages over, like, six months. Uh, because I had a lot of success coaching people in the past. Uh, but essentially,

01:09:30.025 --> 01:09:48.310
what I realized was the price wasn't an issue for them, but what they wanted was services. So I was like, I could literally sell, like, services similar to yours for, like, 80 k. So I just like I think I got on a call with one of your sales reps way back just to see what the pricing was. And I was like, it's only $3,000?

01:09:48.390 --> 01:09:55.965
There hasn't been anyone that you've sold like a super high ticket package to? No. I like anytime someone comes to me for like coaching or

01:09:56.285 --> 01:09:57.085
anything

01:09:57.485 --> 01:10:02.045
like, hate calls. I don't do calls. Like, even this is like wild for me.

01:10:03.100 --> 01:10:05.420
So I try to do calls as little as possible

01:10:05.900 --> 01:10:12.780
and like I just I just like helping people like do the grunt work and the service and like,

01:10:13.180 --> 01:10:14.540
I feel like with business owners too,

01:10:15.165 --> 01:10:23.885
they want people just to do it for them. Exactly. Yeah. So that's why the done for you model works so well. But I think we will probably raise our prices again soon just because

01:10:25.485 --> 01:10:29.950
I do like the clientele that we get with a higher price point. They kind of get it more.

01:10:30.350 --> 01:10:30.990
And

01:10:31.150 --> 01:10:33.470
I love the people who just like trust

01:10:33.950 --> 01:10:37.310
us to do what we do best and like don't,

01:10:37.390 --> 01:10:48.095
I guess, like try to redo all the work. Like I said earlier, like everyone thinks they're a great marketer. Like, they just trust us. They trust the research we've done. They trust the scripts, and they just trust the process.

01:10:48.415 --> 01:10:59.020
Do you have any churn, or do you have, like, any failures? I'm assuming it's like a little bit, but not much. I mean, every agency has churn. And I think with content, organic content,

01:10:59.500 --> 01:11:00.140
it's

01:11:00.540 --> 01:11:11.340
something that takes time. So like, when we have people churn, it's because of two reasons. One, they just don't wanna wait. But like, remember how I was telling you, it took Carl and myself

01:11:12.125 --> 01:11:15.725
three months to get our first multimillion view viral video?

01:11:15.965 --> 01:11:21.965
Well, those changed our accounts and our businesses and our lives, but most people can't wait three months

01:11:23.405 --> 01:11:35.140
with like when you're starting a new account and you need to consistently post. When you have like a bigger account, we can just study what already worked for you and do research based off that, like, can grow you faster. But if you're starting scratch from scratch, like, people

01:11:35.700 --> 01:11:37.380
who aren't willing to wait,

01:11:38.180 --> 01:11:39.700
they might churn. And then also,

01:11:40.645 --> 01:11:45.445
like, the only part of our service that isn't done for you is the filming because it's their personal brand.

01:11:45.845 --> 01:12:03.970
So people who just don't end up filming. Have you thought about doing the filming part for them? Or is that pretty logistically tough? I mean, because it's their personal brand, like, it just wouldn't make sense. Like, because it's more so, like, them just not wanting to be on camera. Or I guess sometimes it's not it's them not having the time. But like,

01:12:04.370 --> 01:12:05.970
yeah, some people just, like,

01:12:07.515 --> 01:12:11.275
can't can't film. They just don't like it. Interesting.

01:12:11.275 --> 01:12:23.300
I'm guessing it's a lot on the iPhone. I've ran into a lot of people who are like, oh, like I need someone like a video crew around me all the time. I'm like, I don't think you would do all Yeah. The film all my stuff on my phone. Yeah. Yeah. Even my VSLs, like

01:12:24.020 --> 01:12:35.060
What I'm so impressed by you, just from personal perspective, is, like, I have the worst shiny object syndrome ever, uh, which is why I did a podcast because it was like like, how can I

01:12:35.875 --> 01:12:36.435
be

01:12:36.675 --> 01:12:38.755
like, find out about people's businesses,

01:12:39.395 --> 01:12:43.155
like, new ones all the time just because I crave, like, this novelty? But,

01:12:44.035 --> 01:12:48.675
like, it's just so impressive that you just dialed in on this one thing and take nothing.

01:12:48.675 --> 01:12:50.275
Like, where do you get that from, you think?

01:12:50.930 --> 01:13:00.850
Yeah. So I feel like there's like I feel like every entrepreneur has ADHD, but I feel like there's two types where it's like one's kind of like shiny object and then the other one is like hyper fixation.

01:13:00.850 --> 01:13:06.874
And like, I'm the type of person where will eat the same things every day, I'll wake up at the same time every day,

01:13:07.275 --> 01:13:15.995
I will watch the same shows over and over again because I know them. I'll read the same books over again. Like I am just so used to like I don't know, I hyper fixate a lot

01:13:16.480 --> 01:13:26.480
and I think that's why. But also, it scaled so big, so now I like I don't have any desire to like start anything else from scratch. I mean, the future, yeah,

01:13:27.840 --> 01:13:31.520
that business would have been. But What kind of people do you look at for

01:13:31.835 --> 01:13:34.635
just general business advice, for mentorship,

01:13:34.635 --> 01:13:38.874
uh, for social media, understanding virality? Like, who are you looking to there?

01:13:39.595 --> 01:13:40.315
Yeah.

01:13:40.475 --> 01:13:41.595
I would say,

01:13:42.315 --> 01:13:44.315
like, business wise for Mozy, obviously.

01:13:45.400 --> 01:13:46.280
And then

01:13:47.400 --> 01:13:48.120
for

01:13:49.960 --> 01:13:50.999
social media,

01:13:51.480 --> 01:13:53.959
a lot of it is just, like, consumption,

01:13:53.960 --> 01:13:57.480
but scrolling intentionally versus, like, subconsciously.

01:13:58.935 --> 01:14:01.334
And then there's this one

01:14:02.135 --> 01:14:03.735
girl on Instagram.

01:14:04.135 --> 01:14:13.015
She's like or on YouTube. She's kind of like a hidden gem. I feel like she does not get the credit she deserves, but she breaks down specifically YouTube content

01:14:13.270 --> 01:14:17.830
so well, but a lot of it transfers over to Shorts. Her name is April Lynn Alter,

01:14:18.150 --> 01:14:19.670
and you should check her out. Like,

01:14:20.150 --> 01:14:40.635
she's insane. Like, her videos are so value packed, and it, like, motivates me to do the same with short form content. Like, when you watch her video, it's like the most valuable thing you've ever seen. I can't explain it. You just have to watch it. Interesting. Do you have any, like, particular bits that you've learned from her, or is it really just how she crafts the videos themselves that you're looking at? Yeah. So I always

01:14:41.040 --> 01:14:50.959
understood the concept of outliers on people's page, but like she kind of came up with that term and she does the exact same thing on just YouTube.

01:14:51.280 --> 01:14:57.295
And like I'm like and she talks about formats on YouTube all the time and like all that stuff just transfers over

01:14:57.695 --> 01:15:04.495
to content. And like I've always understood, like, the concept of formats and stuff, but like, she kind of put it into actual terms.

01:15:05.135 --> 01:15:24.050
Mhmm. We were talking about shiny object syndrome a minute ago. Like, what have been some of your shiny object syndromes you've had in the past year with this business? Like, I know TikTok shop is really big. There's, like, softwares. You could do a course. Like, what have been some things that you've been tempted to do, but maybe just, um, you haven't really thought about it?

01:15:26.195 --> 01:15:44.720
I would say, like, I'm pretty loyal to like I'm like super loyal to everything, but this business I'm very loyal to. And like, I don't have too much of that, but I will say the only other thing I have kind of like wanted to do, but I know it will take time away is like starting a YouTube channel about short form content.

01:15:44.800 --> 01:15:48.400
There's one person I really like, his name's Callaway. And he's like,

01:15:48.800 --> 01:15:52.160
I say in like the past few months, he's recently started posting

01:15:52.675 --> 01:15:58.115
and he's already grown his channel like 60 k. And he does it really well. And

01:15:59.075 --> 01:15:59.795
obviously,

01:16:00.115 --> 01:16:10.970
April and Alter who I mentioned earlier, like she does it so well and like I would love to do that. And I know it would probably get a ton of leads as well, because like long form, you just build a different type of trust with people.

01:16:11.370 --> 01:16:13.290
So I think it would work really well, but

01:16:14.170 --> 01:16:15.370
I don't know. I just

01:16:16.410 --> 01:16:20.170
I've also been advised by people like, oh, no, you shouldn't do that. So I'm like, okay.

01:16:21.025 --> 01:16:22.385
How about organizationally?

01:16:22.385 --> 01:16:26.705
Like, um, what are some how do you organize your business to, like, scale?

01:16:27.105 --> 01:16:46.380
Yeah. So I would say, like, I know this is just so, like, scrappy, but Google Drive. We have all of our SOPs in Google Drive. We have all of our client scripts, our client videos, files. Like, every client gets a folder. It has their unedited content folder, their edited content folder, their scripts folder,

01:16:46.955 --> 01:16:48.155
and then like,

01:16:49.035 --> 01:16:51.195
we do stories for some people too, like

01:16:52.315 --> 01:16:59.115
and we'll just use ManyChat through that as well. So their stories folder, and it's just like very neat in there. And we'll have like,

01:16:59.830 --> 01:17:08.070
in those folders will be like May 2025, March 2025. So it just all kind of like lines up. But, yeah, pretty much Google Drive and then

01:17:09.110 --> 01:17:12.470
softwares that I use would be like Go HighLevel

01:17:12.875 --> 01:17:28.770
for a CRM, ManyChat, obviously. Pretty simple. Obviously, like Google Drive, Gmail. Do you have any advice for posting on social media? Like, uh, do you make sure that people are in The US? Do you make sure it's like an iPhone posted at certain times? Like that kind of stuff. Yeah. So all of our account managers, like,

01:17:29.170 --> 01:17:31.410
are US based because of that reason.

01:17:32.850 --> 01:17:36.610
Because it's just for the best if the IP is in The US.

01:17:37.410 --> 01:17:41.330
And then I used to be actually like a huge proponent of manually posting.

01:17:42.155 --> 01:17:45.995
Because I always did like different split tests with like different third party platforms,

01:17:46.075 --> 01:17:49.035
meta, and then manual, and manual always outperformed.

01:17:49.355 --> 01:17:54.315
But then a month ago, I redid it with meta and it was the same. So

01:17:54.860 --> 01:17:58.140
everyone on my team loves me now because they don't have to manually post anymore.

01:17:58.700 --> 01:18:20.965
That's good to know. My team will probably like that as well. Yeah. I do, like, never trusted it and I but like Meta, it was the same because I did it on my account too. I was like, okay. If I'm gonna try it, I'll do it on mine. And it was the same. Yeah. That was a big one for us on I can't remember what platform specifically didn't work when the IP was outside of The US. Or no. It was it was like we would use a VPN,

01:18:21.125 --> 01:18:22.245
but the SIM

01:18:22.490 --> 01:18:39.365
and the iPhone wasn't from The US. I think it was YouTube and TikTok, it didn't work well. But Instagram and Facebook was fine. But now I just make sure it's all posted in The US except except for Facebook and Snapchat Spotlight, I think. Mhmm. But are are you posting on Facebook pretty consistently?

01:18:39.845 --> 01:18:46.325
Yeah. But I have, like, the automation setup, so if it just, like if you post on your Instagram, it will automatically post on Facebook.

01:18:46.990 --> 01:18:47.710
Interesting.

01:18:48.750 --> 01:18:50.990
We we set it up to where it's

01:18:51.390 --> 01:18:52.590
differently posted,

01:18:52.750 --> 01:18:57.230
but it's because you can put a link in the Facebook caption Oh. Which

01:18:57.710 --> 01:19:00.590
is like a huge conversion thing. She actually taught me that.

01:19:00.990 --> 01:19:09.655
You know what? I'm gonna I'm just gonna write that down really quick. Just give me a second. So what exactly do you do? Yeah. So you can post on Facebook the link

01:19:09.895 --> 01:19:30.745
for whatever you're promoting. Like Okay. Say it's this podcast, I could post a clip of us, and I could put the cap the link directly in the caption for it. Okay. And that's like is that a reel or just a post? Either or. Yeah. Can do reels. Oh, wow. But it's crazy. To post that on on Instagram and be like, hey, guys. You can do this. Yeah. And then you can also do pinned comment on Facebook with

01:19:30.745 --> 01:19:36.345
the link in there, which is nice. You used to be able to do that on Shorts. But Can you get ManyChat to work on TikTok?

01:19:36.665 --> 01:19:37.945
That's new. Yeah.

01:19:38.505 --> 01:19:40.345
Yeah. As of, like, two months ago.

01:19:40.745 --> 01:19:48.110
I haven't set it up yet. I haven't been able to get it to work, but I know it would, like, crush if I could. Because no one's doing it. You know?

01:19:48.910 --> 01:20:00.745
That's what I was thinking about with TikTok shop too. I wanted to launch, like, a some low ticket product just to push my videos more. Because if you scroll on TikTok I don't know your opinion on TikTok versus Instagram. I don't like TikTok anymore.

01:20:01.065 --> 01:20:05.785
Don't like TikTok. I don't even use it. Yeah. Because you scroll and there's, um,

01:20:07.145 --> 01:20:10.665
it's only, like, edits because they're trying to push CapCut,

01:20:10.745 --> 01:20:13.625
um, like, CapCut templates, and then it's

01:20:14.790 --> 01:20:24.870
just TikTok shop ads, and then it's sponsored posts. And then occasionally, you'll see, like, a viral video or, like, a normal viral video that's not an ad. Mhmm. But Instagram, it's like there's no ads on it. There's no shop.

01:20:25.910 --> 01:20:28.390
A big one too is I think they silence so many

01:20:29.095 --> 01:20:42.455
this is just my opinion from having a predominantly male audience, uh, like, they silence so many conservative creators on TikTok and, like, anyone in the conservative politics side or, like, any, like, alpha masculine stuff that they all went to Instagram.

01:20:42.810 --> 01:20:45.450
So, like, TikTok is kind of girls,

01:20:45.690 --> 01:20:49.450
um, and then Instagram is kind of guys. I don't know. Agree with that.

01:20:50.010 --> 01:20:51.530
Yeah. But I think Instagram

01:20:51.850 --> 01:20:54.890
this isn't a word, but I think Instagram is like TikTokifying

01:20:54.890 --> 01:20:59.635
itself. I think the value of a follower has decreased because I think more people

01:21:00.035 --> 01:21:00.755
treat

01:21:00.995 --> 01:21:04.035
the reels tab like a for you page, and

01:21:04.675 --> 01:21:05.555
it's kind of

01:21:06.435 --> 01:21:09.555
getting, like, a little more like TikTok. I would think Instagram,

01:21:09.555 --> 01:21:15.260
your followers are way more valuable than they are on TikTok. Because on TikTok, people will follow you, but they only go on the for you page.

01:21:15.580 --> 01:21:18.300
So they won't, like, see you really ever again.

01:21:18.780 --> 01:21:21.820
But Instagram followers a little bit more loyal, but I think

01:21:22.220 --> 01:21:29.735
the reels tab is kinda turning into the for you page. Yeah. I agree. But I still think, like, Instagram all day, like,

01:21:30.055 --> 01:21:31.495
will change your business. So

01:21:32.215 --> 01:21:39.975
yeah. YouTube shorts sucks. My personal opinion. Don't know Actually, if can help just hit a 100 k on my personal YouTube. I can't wait to get my plaque.

01:21:40.535 --> 01:21:40.855
Nice.

01:21:42.060 --> 01:21:55.980
But, yeah, the YouTube algorithm is so weird. It doesn't make any sense. I do think too, like, I've seen people ruin their YouTube pages from posting Shorts and getting followers from Shorts that like, they're they won't watch their long form videos, they won't get pushed out.

01:21:56.765 --> 01:22:21.970
100%. Mhmm. I mean, me me, the big mistake I made with this podcast is that I had a crime niche, and then I didn't make a new channel. You probably saw that and were like, what is this guy doing? No. My dad so my dad was like, so he's like into crime? And I was like, no. He used to do that. Like, it's not like that anymore. Well, the goal of the podcast originally was to do famous crime cases Okay. Of people, but I couldn't get anyone. Mhmm. So I just

01:22:22.690 --> 01:22:35.265
Switched into business. So it just became business. I was like, I'm more more interested in business anyway. Mhmm. And then some videos started to work, but even my viral ones, like, have a couple podcasts with, like, a million views, and they

01:22:36.305 --> 01:22:44.230
all the viewers are old viewers from the Crime Channel, which is so strange. It's just people who so happen to watch that video. Mhmm.

01:22:44.630 --> 01:22:50.710
Yeah. YouTube algo is kind of strange. How important are Instagram stories? And do you have any, like, advice for Instagram stories?

01:22:50.950 --> 01:22:51.670
Yeah. So

01:22:53.335 --> 01:23:00.935
I like I love Instagram stories. I think they're the best way for leads. And like, you can be pretty salesy on stories because like, your

01:23:01.495 --> 01:23:07.575
most loyal followers are gonna be looking at your stories every single day. So if you post personal content and then also

01:23:08.020 --> 01:23:13.860
just social proof of results your product or service has gotten, before and after pictures not written,

01:23:14.420 --> 01:23:18.820
you will get leads if you just link your landing page or you put a ManyChat CTA

01:23:18.980 --> 01:23:22.180
on the story. So I'll post a story a day with

01:23:22.585 --> 01:23:26.504
some sort of social proof or before and after or lead results

01:23:26.585 --> 01:23:30.265
of clients. What's the most amount of money you've made from an Instagram story?

01:23:30.505 --> 01:23:32.985
Oh, it's like very like I would say

01:23:33.865 --> 01:23:39.380
500 clicks a day is like what I get from stories to the landing page.

01:23:39.620 --> 01:23:44.420
And like, it's just so consistent. I I I don't know the exact metrics on what that converts into.

01:23:44.660 --> 01:23:46.900
We are setting up tracking right now,

01:23:47.300 --> 01:23:50.100
but that is one I should set up because I don't know.

01:23:50.925 --> 01:23:56.845
But it could be maybe 3,000, 6,000 a day if those clicks led to one client. Mhmm. Something like that.

01:23:57.165 --> 01:23:59.645
Okay. And then stories,

01:23:59.645 --> 01:24:01.965
do you have like an email list set up?

01:24:02.525 --> 01:24:11.210
Yeah. But I don't I don't really do it very often. I should do it like, I should be better. I have an email list. And for a while, I did it, like, weekly,

01:24:11.370 --> 01:24:12.330
but I just

01:24:13.130 --> 01:24:24.755
kind of stopped writing emails. Yeah. It it's something that someone was telling me to do because it's a valuable way to own your audience. It is. It is. And I know I should do it, and the Hermozy team always says to do it, but I

01:24:24.995 --> 01:24:25.475
I

01:24:25.795 --> 01:24:36.650
emails on the landing page? Mhmm. So for, like, some freebies, I will just link directly to, like, the freebie so they can get it right away. But for, like, the a thousand hooks one, they have to opt in.

01:24:37.050 --> 01:24:38.730
So that's where we will collect the emails.

01:24:39.050 --> 01:24:53.345
Did you were you the person that made the video that it was like it might have been someone else. It's like, here's how you set up a mini chat automation that makes them follow you first. No. I haven't done that. Gotcha. That was something I did recently that started converting crazy. I had no idea that was a thing.

01:24:54.065 --> 01:24:57.265
Is that a thing? Yeah. Okay. I'm writing this down too. Okay.

01:24:58.225 --> 01:25:06.120
Yeah. Wow. That's crazy. I did that on the Hormozi when he collab posted me, and I was gaining like That video got like 3,000,000 views. Right?

01:25:07.160 --> 01:25:16.520
The original account, it was gaining like it had a million in two hours, um, and he collab posted it, and then it started gaining me like 2,000 followers

01:25:17.015 --> 01:25:37.300
every, like, ten minutes. Wow. And then the account got banned that day. Oh. And I was like, jeez. That was so inconvenient timing. But Yeah. Yeah. I changed it. It used to be, like, collect an email, um, for the newsletter, but I was like, I'd rather have people follow me. Wow. I did not know that was a thing. So they just have to follow you and then they get the freebie or what? Yeah. It's like,

01:25:38.340 --> 01:25:46.020
make sure you're following me so I can send this to you and then Oh, so it's like, is it is it like a button they have to click or is it just like a message?

01:25:46.855 --> 01:25:51.575
And once they follow you, it will trigger. Yeah. Yeah. So it's if they don't follow,

01:25:51.975 --> 01:26:02.690
it goes, make sure you're following me so I can send it to you. And then they click just followed after they do it, and then they get it. And then if they already follow you, they get it right away? Yeah. Okay. So that is so genius. Yeah.

01:26:03.730 --> 01:26:06.610
That's been pretty helpful for us. But do you have any

01:26:07.250 --> 01:26:10.210
just personal curiosity, like, for

01:26:10.450 --> 01:26:11.970
marketing a podcast

01:26:12.370 --> 01:26:17.635
with short form content? Like, how would you be thinking about it? I would do exactly what you're doing. Clipping,

01:26:18.195 --> 01:26:39.520
like, collabing with the people, because especially because of the, like, high caliber guests you have on. How do you feel about the, uh, I've been making it was from my old page, but I've been making some content that's like, uh, here's what Alex Ramosy taught me in a hundred and forty four minutes, or like, this is what I I flew to Vegas to see Alex Ramosy, and here's what he told me. Like, do you think those videos are important

01:26:39.600 --> 01:26:46.000
for getting people to care about long form content, or do you think just the clips is what you would think about? No. I would do a mix of both.

01:26:46.785 --> 01:26:47.345
But,

01:26:47.905 --> 01:26:51.345
I mean, how many videos of those have you done in the past and how have they done?

01:26:51.665 --> 01:26:55.345
I've done, like, five or six marketing videos, and they all

01:26:55.665 --> 01:27:10.440
got, like, several 100,000 or, like, a million views. Okay. If it's working, then just double down on it. Yeah. I I just I couldn't tell if, like I think about congruency a lot. Like, people see this thing and they want more of this thing. So I'm like, how does me talking about doing a podcast

01:27:10.600 --> 01:27:26.455
make them want to watch it, I guess, was my thought. But I don't know. I guess just a general question, like, do you make people care about you and, like, how do you build, like, a cult on social media? Yeah. I do. Or do you just think about it from, um, this is the video convert to this funnel?

01:27:27.170 --> 01:27:28.209
I would say,

01:27:29.170 --> 01:27:29.890
obviously,

01:27:30.690 --> 01:27:35.250
make valuable educational content. But like, if you look at Hermosy,

01:27:35.250 --> 01:27:36.930
for example, he like

01:27:37.730 --> 01:27:47.275
is just or Leila, like, they are just people you get to love their personality and like all their little quirks. And over time, like, you learn so much from them.

01:27:48.075 --> 01:27:50.475
And like, you just know them for certain things.

01:27:51.035 --> 01:28:04.260
And that's kind of like how you make people love you. Just showing your personal, like, your personality in your videos, just not being fake. Like, the sweatsuits and stuff, like, that's just my thing. And I think those little things just add up, but like, you have to

01:28:04.660 --> 01:28:07.540
you have to post for a long time and

01:28:07.860 --> 01:28:10.100
just have to be consistent with the things you do.

01:28:10.755 --> 01:28:11.635
But like,

01:28:12.195 --> 01:28:17.955
I think those little things that people notice that just is comes with like posting for years. Mhmm.

01:28:19.875 --> 01:28:26.115
But I like I'm trying to think of a good example. Like, there's this one girl in the fitness niche I love because

01:28:26.630 --> 01:28:27.830
in her videos,

01:28:28.150 --> 01:28:34.790
she talks about, like, volume eating, for example. But she'll, like, post, like or she'll add little, like, meme

01:28:36.390 --> 01:28:45.334
what are they called? Like, sound effects within her videos, and it just makes it so funny. And like, can just tell she's a funny person. She has like a very strong Irish accent,

01:28:45.655 --> 01:28:52.855
and like, I've only seen like three of her videos, but that made me follow her because I just kept seeing it. And I I don't really follow many people,

01:28:53.690 --> 01:29:03.530
and like just those little things just made me like really like her personality even though she was sharing the same advice as a lot of other people. Do you think those things are important for

01:29:03.930 --> 01:29:13.525
making money though? Like the having different elements of your brand? I talked to Alex about this and I was like, do you think it makes you more money that you talk about fitness

01:29:13.845 --> 01:29:16.965
and, like, your nutrition and what kind of clothes you wear?

01:29:17.765 --> 01:29:24.085
And he kind of hinted at, no, not really. Yeah. Because he used to post more about that stuff,

01:29:24.820 --> 01:29:26.900
but then he basically

01:29:26.900 --> 01:29:37.140
said he got the least amount of leads from that stuff. So I think really, obviously, focusing on your nation, your content, but adding those little things in within, like, videos about

01:29:37.300 --> 01:29:38.980
your main thing. So, like,

01:29:39.825 --> 01:29:41.985
I talk about Ben occasionally,

01:29:42.385 --> 01:29:55.300
but only in videos that primarily are talking about, like, what I do or business. Because I never want people to follow me just for Ben because that's not what I post about. How do you use AI in ChatGPT

01:29:55.300 --> 01:29:56.339
to go viral?

01:29:56.900 --> 01:29:57.940
I

01:29:57.940 --> 01:30:00.980
would say the biggest mistake is using it to write your scripts.

01:30:02.020 --> 01:30:03.460
We'll see people doing that a lot.

01:30:04.675 --> 01:30:12.755
You can use it for research. I think it's great for research, but using it to write your scripts, wouldn't recommend unless, like, you completely refine it after.

01:30:13.395 --> 01:30:18.730
But I think it's great for research or, for example, we'll do, like, clone videos

01:30:18.970 --> 01:30:26.970
where it's like you're comparing like I said, like with Carl, the two franchises and you're getting all the numbers and it's like, hey, you have Burger King, you have McDonald's,

01:30:26.970 --> 01:30:36.185
you need to like, how much do have to invest in each franchise up front? What's the first year of revenue look like? And all these things. You can just type in like a prompt,

01:30:36.665 --> 01:30:42.505
and it will just give you that information right away instead of having to manually research it, like, out of 50 different sites. So,

01:30:43.160 --> 01:30:44.999
yeah, it makes research a lot faster.

01:30:45.400 --> 01:30:49.160
How about you specifically for your business? Like, what's been the

01:30:49.400 --> 01:31:01.105
most useful way you've used AI? Mhmm. It might be a similar answer, but, like, how do you use it on a day to day basis? Yeah. So for copywriting research, but for editing, I think it's super it's super helpful.

01:31:01.345 --> 01:31:04.865
And I think I'm excited for it to get to a point with editing where,

01:31:05.425 --> 01:31:10.465
you know, it will cut down the process and the time a lot more. Because I feel like editing still takes forever,

01:31:11.270 --> 01:31:14.070
especially with more customized editing styles.

01:31:14.630 --> 01:31:19.670
But auto captions, that was already a huge game changer and that came out like years ago.

01:31:19.990 --> 01:31:20.550
So,

01:31:20.950 --> 01:31:29.365
yeah, it's only been getting better, but I'm excited for the day where it can take over editing. What does it do for you now? Just automatically cut the silences? Or I

01:31:29.445 --> 01:31:35.524
would say, like, auto captions and then some editing styles it can do, but you have to kind of refine it a lot after.

01:31:36.165 --> 01:31:49.010
Um, but it's been helpful with that. But since, like, short form is kinda different, like, I could see it in a long form podcast cutting out all the silences or the ones that, like, automatically switch the camera to whoever's talking can be so helpful.

01:31:49.250 --> 01:31:51.010
Yeah. That's that's how we've used it particularly.

01:31:52.075 --> 01:32:04.235
I'm kind of picky with it, though, and tell my editors to redo it. There's one called Autopod that's fairly good. Oh. Yeah. I have someone in the podcast niche, and we literally just wrote a script about that, like how to use it. But yeah.

01:32:04.990 --> 01:32:05.870
Interesting.

01:32:05.950 --> 01:32:07.390
And, like, what do you think?

01:32:08.110 --> 01:32:08.910
Yeah. It's just

01:32:10.510 --> 01:32:19.550
it's not it's not great because I'm just picky about how I want it. To. Like, I want like, I think about a lot of content from the emotional perspective. Like, if I say something profound,

01:32:20.885 --> 01:32:24.805
I would have the camera cut to your face there. But the AI is not gonna do that automatically,

01:32:24.805 --> 01:32:26.325
you know, because,

01:32:26.645 --> 01:32:34.040
like, the good content is in things that AI can't pick up right now. Yeah. I wish there was prompts you could write, like,

01:32:34.520 --> 01:32:37.640
edit this video and remove anything that's, like,

01:32:38.040 --> 01:32:39.560
emotionally uninteresting.

01:32:39.560 --> 01:32:41.640
And, like, I wish you could pick up things like that. Yeah.

01:32:42.200 --> 01:32:44.760
Or, like, remove everything about this

01:32:45.160 --> 01:32:48.440
topic or remove, like, when they speak in this tone.

01:32:49.375 --> 01:32:54.655
That kind of stuff would be nice with AI. But Mhmm. Have you played with any of, like, the Google VO

01:32:55.055 --> 01:33:07.370
stuff yet? No. I haven't. Gotcha. Yeah. I played with that yesterday or the day before. What exactly is that? It basically it's the first AI that can make videos from prompts with speech.

01:33:07.450 --> 01:33:12.410
Oh. So I could, like, make a video of us talking on this podcast. It wouldn't look like us,

01:33:12.810 --> 01:33:15.370
but it could say things in a very conversational way.

01:33:16.475 --> 01:33:31.035
You used to be like, you could do that before, but you would have to, like, use different softwares, but it's Like, 11 Labs and stuff? Yeah. Yeah. Yeah. Yeah. But it's the first time that you can, like, straight prompt to videos of people, like, interviewing each other or, like, talking about a product. It's kind of scary.

01:33:31.790 --> 01:33:39.950
Yeah. You I'll have to show clips of it. Uh, it's really, like, realistic looking. Yeah. I've seen I saw this video today and it was like,

01:33:40.750 --> 01:33:43.550
so random. It's like a 2023

01:33:43.550 --> 01:33:55.334
AI video of Will Smith eating spaghetti Yeah. And then the 2025 version. And it's crazy, like, how much AI's improved. What's one small detail in a video that makes a huge difference?

01:33:56.855 --> 01:33:57.255
Mhmm.

01:34:00.310 --> 01:34:01.350
I would say

01:34:02.390 --> 01:34:05.030
getting to the value as quick as possible.

01:34:05.910 --> 01:34:16.565
Obviously, that kind of sounds so obvious, but a lot of times with short form content, people will say the hook, and then they'll say like four other things and then they'll get into the value. Just get to the value straight away right after the hook.

01:34:16.965 --> 01:34:29.310
And then also, I guess, just some more little things. Making sure, like, putting your script in Hemingway, which is just a site, and you can make it under a fifth grade level so a lot of people can understand it. And then also cutting out like,

01:34:29.470 --> 01:34:31.950
kinda similar to my first point, but all the fluff.

01:34:32.190 --> 01:34:34.590
So every single unneeded word

01:34:34.750 --> 01:34:36.830
or sentence just cut out.

01:34:37.790 --> 01:34:46.325
Mhmm. Why the fifth grade reading level? Because people are stupid. Like, most people are stupid and they won't understand it. So just make it dumb. And

01:34:46.725 --> 01:34:50.325
then why like fifth grade specifically though? Because most people,

01:34:50.645 --> 01:34:54.165
statistically in The US are under a fifth grade reading level. Yeah.

01:34:55.230 --> 01:35:03.470
That's why. Yeah. So you got engaged at 16. Mhmm. Do you think everyone should marry their high school sweetheart? Oh, hell no. No.

01:35:03.950 --> 01:35:06.510
I just think I got so lucky

01:35:06.910 --> 01:35:13.834
with Ben. It's just so rare to meet someone young who is literally like the boy version of you,

01:35:15.515 --> 01:35:17.035
who loves business,

01:35:17.195 --> 01:35:20.795
who loves working out, who is also kind of introverted,

01:35:21.630 --> 01:35:23.790
who just has the same, like,

01:35:24.350 --> 01:35:25.150
religion,

01:35:25.310 --> 01:35:26.590
political beliefs,

01:35:26.910 --> 01:35:28.510
literally everything the same.

01:35:29.310 --> 01:35:34.910
So we kind of knew right away, like, we did all this hard stuff together. We all had all the the same values.

01:35:35.595 --> 01:35:42.315
We are each other's best friends. So it's like, who else would I ever marry in my life than Ben? So it just made sense.

01:35:42.635 --> 01:35:51.720
But I I think if like you just like love each other or you're just attracted to each other, which that's like a lot of what high school relationships see and you don't have like other things,

01:35:52.200 --> 01:35:53.160
then no.

01:35:53.320 --> 01:35:56.200
What are the benefits of getting married so young?

01:35:59.720 --> 01:36:03.960
I mean, a lot of people were like, why? But we were just kind of like, why the hell not?

01:36:06.585 --> 01:36:08.265
I don't think there's like,

01:36:09.545 --> 01:36:10.345
specifically,

01:36:10.985 --> 01:36:17.305
I don't know, like, special benefits about getting married young, but it's just like something beautiful about committing yourself to one person

01:36:17.545 --> 01:36:19.945
for the rest of your life. And just like knowing

01:36:21.120 --> 01:36:21.760
that,

01:36:22.000 --> 01:36:26.240
you know, that I just knew from the start, obviously, that me and Ben were gonna be together

01:36:26.720 --> 01:36:27.680
for life.

01:36:28.080 --> 01:36:30.320
But I think it was just such a rare situation.

01:36:30.560 --> 01:36:32.160
Yeah. When did you first meet him?

01:36:32.720 --> 01:36:33.760
14.

01:36:33.760 --> 01:36:36.720
He, like, was like the new guy at school freshman year.

01:36:37.335 --> 01:36:39.495
So, yeah, smash that up.

01:36:40.455 --> 01:36:44.935
So funny. It reminds me of my friend Bailey in high school.

01:36:45.175 --> 01:36:56.150
She there was this new guy at school, and she was, like, 14. And all the girls were talking about him, and she's like, dibs. And then she went up to him and they dated from

01:36:56.470 --> 01:37:04.630
age 14 all the way to, uh, like, through high school. And then they got married, like, as soon as they got her to high school. Like, she was just so, like, uh, locked in on him.

01:37:05.670 --> 01:37:06.630
Exactly the same.

01:37:08.385 --> 01:37:12.625
What's something you had to unlearn about content that you used to think was true?

01:37:13.985 --> 01:37:15.425
Gotta think on this one.

01:37:18.945 --> 01:37:22.545
Yeah. So I used to think that you had to make videos, like,

01:37:23.790 --> 01:37:24.749
complex.

01:37:25.230 --> 01:37:29.230
I guess, well, you're like sharing the value, but like, you need to make it

01:37:30.670 --> 01:37:39.865
you need to shove as much value as you can in a video. I used to think like, you had to make content that was super super high value that no other people were talking about,

01:37:40.745 --> 01:37:41.225
and

01:37:42.425 --> 01:37:45.465
you just gotta dumb it down. Kind of what I was saying earlier,

01:37:46.025 --> 01:38:01.210
but you just don't wanna make it complex. You don't have to sound super smart, like, when you're trying to do it. That's not the goal. The goal is to get the viewer to understand what you're talking about. So just way dumbing it down and not shoving so much value in a video, but just focusing on one concept and making it really easy to understand.

01:38:01.450 --> 01:38:04.090
People don't care how smart you are. Yeah. No one cares.

01:38:04.745 --> 01:38:09.065
They just wanna, like, get the value from the thing. That's

01:38:09.065 --> 01:38:11.865
a good one, actually. Yeah. Because we've had people

01:38:12.585 --> 01:38:24.450
come to us and they just wanna speak in, like, their target audiences, like, lingo, but they might not know the lingo or they're like, we have to make this for one person,

01:38:24.850 --> 01:38:32.450
but they're treating it like ads. This is organic social media. You have to be super broad so you can appeal to a ton of people and then you niche in the CTA.

01:38:32.770 --> 01:38:35.544
But people are going a niche hook, so they're like,

01:38:36.585 --> 01:38:40.985
uh, do you have back pain? And you're like, actually, no, that's not a good example. It's, um,

01:38:41.305 --> 01:38:46.185
you know, do you live in, you know, insert small town in your whatever.

01:38:46.185 --> 01:38:51.170
Like, you don't wanna do that. This is not an ad. Like, you want to start off very broad.

01:38:52.050 --> 01:38:57.730
They call it like the broad narrow niche framework. A super broad hook to apply to a ton of people, narrow value

01:38:57.890 --> 01:39:06.834
that applies to your target audience, but also a big group of people, and then a niche hook. So I mean, a niche CTA. So you're only getting your target audience as leads.

01:39:07.155 --> 01:39:08.595
Because that way,

01:39:08.915 --> 01:39:10.995
you get high watch time.

01:39:11.715 --> 01:39:14.995
And if you, like, you niche it down, you're gonna have no watch time because people are gonna scroll.

01:39:15.640 --> 01:39:17.400
So that's probably it.

01:39:18.360 --> 01:39:19.960
That's good. If

01:39:19.960 --> 01:39:22.360
we had to make if we had to craft,

01:39:22.440 --> 01:39:25.000
like, the perfect video

01:39:25.240 --> 01:39:26.920
right now for a podcast,

01:39:27.080 --> 01:39:32.855
like, I think it would be very helpful to the viewers, like, actionably see what you might do. So

01:39:33.415 --> 01:39:39.255
let's just take it about your story. Like, what would be, like, the perfect question to ask you that, like, you think would be viral?

01:39:40.935 --> 01:39:49.000
Probably something with the hook that was results based, which was, like, if you had to go from zero to 500 k in six months,

01:39:49.320 --> 01:39:50.440
what would you do

01:39:51.160 --> 01:39:59.080
in like 60 sites? And then I would break it down like step one, step two, step three, step four, very actionable, very tangible,

01:39:59.785 --> 01:40:11.465
and then that would probably be it. Just like a CTA to follow or something. But Interesting. Yeah. Let's try it for sides purposes. If you had to go from zero to $1,000,000 a month no. No. No. It'd be

01:40:12.130 --> 01:40:16.530
if you had to go from if you had to go from if you had to go from 0 to $1,000,000

01:40:16.530 --> 01:40:18.690
in six months, how would you do it?

01:40:19.170 --> 01:40:24.770
Do want me to answer? Sure. Okay. So it's gonna be kind of repeat from what we talked about, but I'll just answer.

01:40:25.915 --> 01:40:35.195
Step one, I would go to the Instagram explore page. I would hit the search bar. I type in my niche, and then I would click the reels tab, and I would save, like, a 100 videos

01:40:35.435 --> 01:40:37.035
over a million views.

01:40:37.515 --> 01:40:40.955
Then I would step two, take the hooks from those videos

01:40:41.210 --> 01:40:47.050
and the value or the general topic of those videos, and I would write 30 scripts

01:40:47.210 --> 01:40:50.970
basically with those viral hooks, but my own niche expertise

01:40:50.970 --> 01:40:52.010
as the value.

01:40:52.570 --> 01:41:02.045
I would post those videos every single day on one account, and I would just repeat that over and over again until I got my first viral video. And then I would, step three,

01:41:02.285 --> 01:41:07.165
double down on that viral video, the hook that was used, the topic that was talked about,

01:41:07.565 --> 01:41:09.485
and I would just change the formats up,

01:41:09.920 --> 01:41:13.280
and I would just keep posting them, and you will grow.

01:41:13.680 --> 01:41:14.400
Okay.

01:41:15.120 --> 01:41:23.600
So it's you were talking about followers. I was thinking you were talking about was that about dollars? Or No. It's followers. Followers. Okay. That's I would do for followers. For a million followers. Okay.

01:41:24.305 --> 01:41:28.785
Got it. Okay. I would add visuals to that. So, like, if I'm explaining the research process,

01:41:29.265 --> 01:41:31.745
like, add a screen recording doing that. Got

01:41:32.545 --> 01:41:40.580
it. Yeah. That was pretty good. That was interesting watching you do it, uh, because it was like, very unscripted. Like, I'm so bad unscripted, I won't lie.

01:41:41.060 --> 01:41:44.100
Same, honestly. But that was like my 7,900,000

01:41:44.100 --> 01:41:46.340
view video. The hook was

01:41:47.540 --> 01:41:57.165
what was it? Not to flex, but I'm pretty I I don't know if I can swear on this. No. No. You can. Okay. It was not to flex, but I'm pretty fucking good at social media marketing. And then the written hook was

01:41:57.725 --> 01:42:04.045
that what what you just said, the hook for that. And then the value of the video was a step by step breakdown I just gave,

01:42:04.610 --> 01:42:05.890
but a lot better,

01:42:06.770 --> 01:42:08.370
um, because it was scripted,

01:42:08.690 --> 01:42:13.170
and then a CTA. So I might say, how are you so fucking good at social media?

01:42:13.810 --> 01:42:15.090
And that would be like

01:42:15.490 --> 01:42:24.655
viral. Yeah. What the cursing thing is really interesting. Yeah. I've noticed like a lot of your videos, you curse in the hooks. Yeah. I I won't lie. I swear like a sailor.

01:42:25.295 --> 01:42:35.370
I've been trying to be really good here because I didn't know, and I wanted to be a You could cuss a lot. I I assumed you were Christian, so you did a curse or something. But, like, that is my one thing I'm, like, terrible at.

01:42:35.850 --> 01:42:39.770
Yeah. Because, like, I just was with a friend group that started cursing when they were 12.

01:42:40.090 --> 01:42:49.185
So I have just been doing it for so long, but I'm trying to be better. But So to break down, like, what you just did there, like, it seemed like your tonality and speeding

01:42:49.665 --> 01:42:58.385
like, your the speed at which you said the words change. Like, do you try to get in things quickly? Yeah. With shorts, you gotta talk fast. And I always try with with my tone,

01:42:59.200 --> 01:43:03.520
I call it like the know it all tone. That's kind of what I go for in my content,

01:43:04.000 --> 01:43:17.405
and it works really well. But I also need to talk fast, especially when you're giving a huge breakdown like that to keep it under sixty seconds. Yeah. It seems like there's a lot of confidence, like, that you're the authority. Yeah. Is that something you, like, worked on, or is it just kind of what you had naturally?

01:43:17.565 --> 01:43:21.485
Yeah. It's definitely something I worked on, but, like, not really intentionally.

01:43:21.565 --> 01:43:30.709
When I first started content, I literally screamed at the camera. Like, because I was just, like, I didn't have a mic, so I was like talking so loud and it's terrible to look back at. But,

01:43:31.270 --> 01:43:32.630
yeah, I think over time,

01:43:33.510 --> 01:43:34.550
and just like,

01:43:34.950 --> 01:43:47.285
because of the results I've gotten, I've just been a lot more confident and I just know what I'm saying is what works. Maybe you won't be able to speak about all these, but what are some opportunities you've turned down on social media?

01:43:48.005 --> 01:43:48.805
Mhmm.

01:43:49.925 --> 01:43:51.765
Yeah. The only thing I've ever promoted

01:43:53.220 --> 01:43:57.780
on social media was personal brand launch. Like, I don't do I get

01:43:58.340 --> 01:44:02.580
I mean, probably are the same. I get so many emails about

01:44:03.460 --> 01:44:04.420
services,

01:44:04.500 --> 01:44:06.100
like, big brands of just,

01:44:06.635 --> 01:44:08.635
like, ManyChat, Adobe,

01:44:08.955 --> 01:44:13.515
all like Whoop, the newest one. I think The Whoop bracelet or WAP?

01:44:13.675 --> 01:44:15.995
Oh, WAP. That's what it is. Yeah. Yeah.

01:44:16.635 --> 01:44:20.060
In Mon Godsey's new thing. Yeah. Yeah. Yeah.

01:44:20.300 --> 01:44:22.220
All those, I just

01:44:22.220 --> 01:44:25.499
turn down just because I know it will distract me,

01:44:25.820 --> 01:44:28.859
and I hate being, like, under someone else's control,

01:44:29.100 --> 01:44:33.075
like, having to do stuff for other people that, like, the service

01:44:33.395 --> 01:44:48.970
past? No. That's interesting that you know that because it's something I haven't really like Well, did. One thing. If you do do brand deals, kind of subjugate yourself to, oh, now I can't talk about these set of things if I want these to continue. Interesting. So it was never like your dream to be like influencer

01:44:48.970 --> 01:44:50.570
girl with all these sponsors. No.

01:44:51.370 --> 01:44:53.610
No. I hate traveling. You

01:44:54.090 --> 01:44:58.250
hate traveling? Yeah. Have you been, like, outside The US? Yeah.

01:44:58.810 --> 01:45:00.890
I hate traveling. I'm such a homebody.

01:45:01.665 --> 01:45:02.305
Yeah.

01:45:03.105 --> 01:45:06.865
Yeah. You have to travel a lot for podcasts. It's Yeah. I can imagine.

01:45:07.105 --> 01:45:08.865
Because do you usually go out to guests?

01:45:10.225 --> 01:45:13.345
Because, like, I mean, when you're talking to people like Andrew

01:45:13.345 --> 01:45:14.705
or, like, all these other people,

01:45:15.420 --> 01:45:17.340
you probably have to travel a lot.

01:45:17.900 --> 01:45:24.300
Yeah. This is a logistically tough business. I think you would I would hate it. Hate this business. Interviews,

01:45:24.300 --> 01:45:41.105
like, whether yeah. I don't. Yeah. It's like always trying to, like, book a like, she's like, Jack, can we please book the hotel, like, two days in advance and the plane tickets at least two days in advance? I'm like, no. I can't get it until this guest says it in this wording that they're doing it. Like, you can't even prepare the research

01:45:41.185 --> 01:45:41.585
until,

01:45:43.540 --> 01:46:00.205
like, I I I don't know, until it's just a very obvious message that states they're gonna do it and they have a time in mind. You know? Mhmm. Someone like you, I was like, okay. This will be easy. Like, she's gonna be here all the time. She'll probably be here earlier. Mhmm. Like Yeah. I was actually here, like, three minutes ago, but I just sat in the car.

01:46:00.525 --> 01:46:02.124
Funny enough, the earliest,

01:46:02.285 --> 01:46:17.370
um, the person who arrived earliest to the podcast ever was Andrew Tate. Really? Yeah. He arrived, like, thirty, forty five minutes early before his team even got there. Um, and we're like, bro, what are you doing here? Like, it's so confusing. That's impressive. Um, but, yeah, like, no everyone else is, Yeah. Like, so

01:46:18.170 --> 01:46:20.490
Like, difference between girls and guys?

01:46:20.970 --> 01:46:40.675
We haven't had an extreme amount of girls. Like, it's really just been Candace Owens, Leila Hermozzi, and then the top two girls from Beast Games. Jenny Hoyos. You know Jenny Hoyos? She's a YouTube shorts watched her episode with you. And she yeah. I've known her before the episode that I watched. But, yeah, she's incredible. Yeah. I think every girl has been pretty on time.

01:46:41.960 --> 01:46:47.800
Now that that's never been an issue, actually. I've noticed just like with this might be controversial,

01:46:47.800 --> 01:46:48.360
but

01:46:48.760 --> 01:46:53.000
I do love working with girls and women specifically

01:46:53.160 --> 01:46:54.200
just because

01:46:54.440 --> 01:46:55.320
they seem to have

01:46:56.485 --> 01:46:58.245
a lot more attention to detail

01:46:59.445 --> 01:47:00.245
and

01:47:01.205 --> 01:47:03.525
they care more and they're more personable.

01:47:03.925 --> 01:47:11.750
And like, when I've worked with men in the past, they just end up getting let go because they don't care as much and like, the client

01:47:12.950 --> 01:47:23.030
doesn't like that. And I've just I've had like girl and guy account managers, and I'm not opposed to hiring a guy account manager. I would only hire girl account managers to add your business Every to single

01:47:23.190 --> 01:47:31.185
guy I've ever had as an account manager has gotten let go. Interesting. Are there any roles in the company that are, like, guy specific usually, part of the editors? Sales.

01:47:32.305 --> 01:47:38.385
And editors. There are quite a few editors that are male. Yeah, for sure. I would say primarily male editors, but sales

01:47:38.770 --> 01:47:41.249
I mean, we've had girls in the past, but

01:47:43.090 --> 01:47:44.850
we only had actually one,

01:47:45.090 --> 01:47:48.290
but she, like, lasted maybe a week and a half.

01:47:51.695 --> 01:48:01.215
But the guys, like, they just crush. I feel like they're so hungry. And since the commissions are in their control, like, they control how much commissions they get, like, how many people they close.

01:48:01.615 --> 01:48:03.295
So they're just so much more motivated,

01:48:03.535 --> 01:48:22.065
and I think they're really out of sales. Yeah. The sales rep I spoke with from your company was really good. He, like, recognized immediately that I wasn't going to buy. Mhmm. And, like, just It might have been Joe or Charles or was it, like, an older man? Like, maybe not older man, but, like, forties? I can't remember. I feel like it was on Zoom without his face,

01:48:22.625 --> 01:48:33.825
or maybe it was just on a phone call. Um, but he just identified quickly that I wasn't buying and then stopped giving, like, the information about the program or something. And I was like, you're smart. Yeah. Um, but

01:48:34.210 --> 01:48:43.490
that's interesting. Have you was it hard for you to hire salespeople for the company, or did you just have a lot of experience with, uh, like, doing over the phone sales for the real estate?

01:48:44.610 --> 01:48:47.970
Honestly, I feel like sales is just one of the ones where

01:48:49.115 --> 01:48:59.435
you hire people who aren't super set in their ways. They're a little more like, you usually hire people who are more experienced at their skill set. But with sales, what's great about it is you can hire someone

01:49:00.170 --> 01:49:05.130
who hasn't really done it too much before, but they're hungry and they don't have all the bad habits

01:49:05.610 --> 01:49:10.490
that most sales reps have because they aren't trained right. Do you guys have a fairly high close rate?

01:49:10.970 --> 01:49:13.690
Yeah. I mean, I would say it's average, like 40%.

01:49:15.485 --> 01:49:37.660
I don't know if that's average. Is that average? I feel like that's particularly high. Oh, I don't know. I mean, when I go to the workshops at Hermosy, like, that's what they say. Like, they will from what whenever I tell them mine or because, like, sometimes we'll talk more about sales, sometimes we'll talk more about marketing. But usually when we talk about sales, they say what I have is, like, pretty standard. And

01:49:38.060 --> 01:49:41.020
that's like a warm lead or a cold lead? Or Warm. Warm.

01:49:41.535 --> 01:49:46.335
All my leads are like very warm. People who've been watching my social media for probably months,

01:49:46.575 --> 01:49:48.735
at least. And how do you filter that out?

01:49:49.215 --> 01:49:55.695
What do you mean? Like, uh, they go to VSL and did they get on the call immediately, or how does it work? So my funnel is

01:49:56.110 --> 01:49:59.790
the ManyChat comment. They get DM'd the landing page.

01:50:00.430 --> 01:50:01.630
And then there

01:50:01.790 --> 01:50:06.190
is like someone like a social proof on the landing page, kind of a process breakdown,

01:50:06.590 --> 01:50:10.125
benefits, results, all that stuff. And then they can book a call.

01:50:10.605 --> 01:50:23.245
And then after they book, there's a VSL before the call. What are like some things you definitely should not do on Instagram that people do to try and grow? Like buying followers, buying engagement. That will destroy your account.

01:50:23.880 --> 01:50:30.040
We have so many people who like not so many people, but we've had a few that have bought followers

01:50:30.200 --> 01:50:41.875
and like it just destroys your account. Like, you buy it, just make a new account. Give up on the account because it will destroy your account. What are some other things that will hurt the account? We talked about posting outside of The US.

01:50:42.515 --> 01:50:45.155
Yeah. So like posting on a third party platform,

01:50:47.155 --> 01:50:48.755
just to Instagram specifically,

01:50:49.530 --> 01:50:52.250
it just won't do well even if it's a great post,

01:50:52.890 --> 01:50:53.370
or

01:50:54.010 --> 01:50:56.570
I would say never fall for like the

01:50:56.810 --> 01:51:07.865
engagement hacks that you have to do, you have to engage fifteen minutes a day, or you have to do x y z comments after you post a video, or you have to post it x y z time.

01:51:08.345 --> 01:51:10.505
All that's BS. Don't even listen.

01:51:12.265 --> 01:51:13.545
Let's see what else.

01:51:13.865 --> 01:51:17.710
I guess, like, just when you kinda like we talked about earlier,

01:51:18.190 --> 01:51:21.070
if you're in the fitness nation, you post a video about,

01:51:21.470 --> 01:51:22.830
I don't know, like your cat.

01:51:23.470 --> 01:51:25.870
It won't do well if your audience

01:51:26.110 --> 01:51:31.665
like, if you built up an audience for people who follow you for fitness. Does that matter on Instagram anymore though?

01:51:32.065 --> 01:51:39.745
I would say still yes. Because like, when I tried if I ever tried posting social media stuff on my personal page, it just won't do well.

01:51:41.310 --> 01:51:42.670
Interesting. Yeah.

01:51:42.990 --> 01:51:46.910
What's one question you wish people would ask you about social media, but they don't?

01:51:49.230 --> 01:51:49.950
Probably,

01:51:50.190 --> 01:51:52.110
what do I not need to do?

01:51:52.510 --> 01:51:53.150
Because

01:51:53.390 --> 01:51:54.990
I think on social media,

01:51:55.795 --> 01:51:56.754
unfortunately,

01:51:57.075 --> 01:52:06.355
especially in my niche, like, there's so many things that are promoted that you should do, like, so many things that people think they have to do to grow an account. Like I was talking about earlier,

01:52:06.755 --> 01:52:08.835
like engaging on social media and stuff like that.

01:52:09.730 --> 01:52:14.370
I think people should ask more about, like, what they can eliminate.

01:52:16.210 --> 01:52:20.370
I think because with our even in, like, with our company processes,

01:52:20.610 --> 01:52:23.810
we always are trying to figure out, like, what we can subtract or automate

01:52:24.305 --> 01:52:25.905
to make our lives easier

01:52:26.225 --> 01:52:37.745
because there's so much noise and so many fake things that you don't even need to do. And, like, there was, like, what during my huge growth phase, I didn't even have time to go on Instagram at all. Like, I wouldn't even engage on the platform.

01:52:38.320 --> 01:52:42.320
My assistant posted for me, so I wouldn't even be on it and I still grew.

01:52:42.960 --> 01:52:47.920
So there's just probably what do I not need to do. That's

01:52:47.920 --> 01:52:49.520
a really good answer. Do

01:52:49.840 --> 01:52:51.895
you scroll on

01:52:52.375 --> 01:52:58.935
Instagram consistently to, like, always try to stay in the know of what's going on, or do you not find that important?

01:52:59.175 --> 01:53:02.295
I used to not as much, but now lately I have been.

01:53:04.810 --> 01:53:05.610
Especially,

01:53:06.010 --> 01:53:08.650
like, making that a thousand hooks lead magnet,

01:53:09.290 --> 01:53:12.010
I guess, that just changed everything.

01:53:12.090 --> 01:53:18.410
So now I kind of make it I have on my little, like, to do list every single day, twenty minutes of intentional scrolling.

01:53:19.045 --> 01:53:29.445
And that's I will for like twenty minutes a day, but strictly for either to learn stuff and post stuff about content if I'm seeing like a trend or something that's working for business owners,

01:53:29.845 --> 01:53:33.685
or stuff that we can do for clients. Like, do you ever try to invent anything?

01:53:34.560 --> 01:53:39.840
Like, new ideas, like, nothing that's, like, technical, statistically proven to be an outlier?

01:53:40.800 --> 01:53:41.440
Yes.

01:53:42.240 --> 01:53:45.680
And sometimes it works. I would say, because, like, on my personal page,

01:53:46.695 --> 01:53:50.535
I got engaged at 16 wasn't something I studied, or that

01:53:50.935 --> 01:53:54.055
50,000,000 view video. That wasn't something that

01:53:54.295 --> 01:53:58.775
I studied. It was just something I had a really good feeling would do well because it's so controversial.

01:53:59.630 --> 01:54:06.510
Yeah. I've noticed a lot of my really big ones have been out of the box that I haven't seen anywhere, but it's usually

01:54:06.910 --> 01:54:20.485
taken from somewhere. You know? Like, you can usually tie back and be like, oh, I took it from this person. Like, you probably saw this video. I had, like, a compilation of guests saying good question. That's a good question. I did see that video. Yeah. I think that's when I

01:54:21.205 --> 01:54:25.125
so like, I obviously knew about you, but I saw that video specifically,

01:54:25.445 --> 01:54:32.380
and that's why I followed your, like, original Jack account. Like, the just the Jack one. What made you follow it? Just to That video.

01:54:32.620 --> 01:54:50.735
Just because, like, you're like, oh, that's good marketing or, like, you're, like, always had on these guests? Like, what made you? Well, I've seen your face, like, a million times. And then I saw this really good piece of short form content. And whenever I see, you know, like, people with good content that I can also, like, use for myself as inspiration or for clients as inspiration, I'll always follow. Interesting.

01:54:51.615 --> 01:54:53.535
Mhmm. Yeah. Because I asked it's so funny.

01:54:54.350 --> 01:55:02.350
I talked about this. It's a really meta concept that that after that video came out, all the guests started saying good question on the podcast.

01:55:03.230 --> 01:55:16.265
Oh, I think I've already said it. Yes. Like, at a really high rate. And then every single comment on my videos were like, dang, this guy asked good questions. Like, people would say to me in person, like, bro, your podcast is great. Like, you ask such good questions. I'm like,

01:55:16.825 --> 01:55:22.505
like, you this didn't used to happen. It's like you're implanting you're literally influencing people's

01:55:22.840 --> 01:55:31.720
opinions. You know what I've noticed about you is like, you're very neutral on podcasts. Like, I feel like you're very calm and like, you don't

01:55:32.760 --> 01:55:37.160
force your opinions on people or you don't judge people for what they say or anything, which

01:55:37.775 --> 01:55:41.935
I feel like is rare because people always wanna talk and always wanna, like,

01:55:43.055 --> 01:55:49.294
influence, I guess, their opinion on people's answers. But I really like you as a host for that reason. I

01:55:49.375 --> 01:55:52.580
appreciate that. Yeah. That's been a really intentional

01:55:52.660 --> 01:55:53.780
decision. Yeah.

01:55:54.660 --> 01:55:56.900
Like, we haven't hosted

01:55:56.900 --> 01:56:06.525
some of our past controversial guest a second time because we didn't want to fall too much into a niche. But Mhmm. Yeah. I think there's a lot of power in

01:56:06.925 --> 01:56:08.125
being neutral.

01:56:09.165 --> 01:56:14.125
I think it creates better content if people feel comfortable that this person

01:56:14.525 --> 01:56:15.005
like,

01:56:15.325 --> 01:56:29.110
you don't know if I'm like, I have certain political beliefs, but you know that I talk to a lot of people with a different with a lot of different types of ones. Yeah. Actually, have a question about one of your guests. You don't have to add this in, but you did

01:56:30.150 --> 01:56:41.485
the one I forget his name. He's like the very religious one. Cliff and Stewart Konekley. Yeah. I listened to that. I really enjoyed that. That was like one of my favorites. Yeah. They're really great.

01:56:41.805 --> 01:56:47.165
That was a They're so, like I just love how they always reference, like, the Bible and stories and

01:56:47.900 --> 01:56:48.380
yeah.

01:56:49.100 --> 01:57:47.230
That was a tough one. It's so funny with podcasts that, like, the amount of preparation you do for each one is so vastly different. Uh, like, something like this, since you didn't have many interviews and I already already understand social media a bit, like, it's less prep required Mhmm. Than Cliff and Stewart, which is study the entire history of the bible and Judaism and Islam and, like, cross compare everything and then come at them with questions. You know? Or, like, I don't know, Robert Greene, we're having on next week, like, 48 Laws of Power. And it's like, read all of his books ever, you know, and then, like, study all the historical figures who've used it. It's it's a really funny one. Yeah. Yeah. Especially, like, people like Hermosy. Because, like, if you don't consume his content or his books, like, there's so much out there that you'd have to That was tough too. Yeah. Him and Tate, like, I watched every podcast they've been on to make sure there was there was stuff they hadn't heard. Yeah. Formosy is the hardest person to interview ever, by the way. Mhmm. Because the way he thinks, it's like

01:57:48.190 --> 01:58:01.155
I'm like, would this I'm like, would your businesses have been more successful if you prioritized your relationship sooner? He's like, I don't know. Yeah. I don't know what I think about it. Mhmm. You know? Like, he won't think about anything in the past. Mhmm. You know?

01:58:02.115 --> 01:58:04.595
And then he's like, that word doesn't make sense to me.

01:58:05.155 --> 01:58:11.400
Yeah. I listened to that episode. That was funny. There's just like some of those like very short answers and you're like, okay, next question.

01:58:11.720 --> 01:58:12.360
Yeah.

01:58:13.320 --> 01:58:22.520
Mhmm. I did like how you like switched up the last question. And I'm pretty sure that's a reel that did well for you. Yeah. That was the one they collab posted. Yeah. It was doing pretty well.

01:58:23.295 --> 01:58:24.655
Because even before this,

01:58:25.135 --> 01:58:35.535
I, like, made it a daily habit to listen to your podcast at the gym. So I, like, have my notes up, and I just have random facts about you. I I studied you before I came here too. I've

01:58:35.535 --> 01:58:43.710
never had anyone do that. Yeah. I think one other person who was CIA said they watched the podcast. Uh, that's pretty rare, actually, that people are like, oh, yeah. I've been watching it.

01:58:44.190 --> 01:58:44.830
Mhmm.

01:58:45.550 --> 01:58:47.550
Why shouldn't you copy big creators?

01:58:48.110 --> 01:58:48.910
Because

01:58:49.150 --> 01:58:50.110
people will know.

01:58:51.035 --> 01:58:52.155
Like, you see

01:58:52.555 --> 01:58:55.915
copycats of, like, huge people in every single niche,

01:58:56.155 --> 01:58:58.955
and think about how embarrassing it is

01:58:59.675 --> 01:59:10.940
for people to see that video that you created and being like, oh, this is just a copy of x y z. Like, copy the hooks because those work and they probably copied hooks too.

01:59:11.580 --> 01:59:16.300
But make sure your value is different because if you are just copying other people,

01:59:17.260 --> 01:59:18.780
then you don't really know anything,

01:59:20.295 --> 01:59:25.575
or you don't look like an authority. And if you if one person sees you copy a video,

01:59:26.295 --> 01:59:29.975
you are like ruined. Your reputation is ruined in their mind forever.

01:59:30.295 --> 01:59:33.735
They won't trust anything you say because they'll just think it's copied from another person.

01:59:34.710 --> 01:59:38.310
How many people should you copy for one video? Should it be like five

01:59:38.790 --> 01:59:41.590
different things from five different people? How do you think about that?

01:59:42.550 --> 01:59:52.005
Um, I always recommend, like, if you're posting as a business owner, some of that value and education should just be from your own personal experience and the results you've gotten.

01:59:52.405 --> 01:59:52.965
But

01:59:53.205 --> 01:59:54.725
obviously, if you're

01:59:55.045 --> 02:00:04.060
like an educator on like a like a crime, for example, like what you kinda used to do, you don't make that up. That's just like based off of resources.

02:00:04.540 --> 02:00:05.180
So

02:00:05.820 --> 02:00:08.060
I would just say multiple,

02:00:08.540 --> 02:00:09.180
at least

02:00:09.900 --> 02:00:10.700
three,

02:00:10.940 --> 02:00:13.980
if you're making like a short about it. But also just because

02:00:14.165 --> 02:00:20.085
if you're doing with something like crime, there's gonna be so much different information everywhere, so you kinda need to cross check things anyway.

02:00:20.485 --> 02:00:23.605
What inspired you to do, um, your niche?

02:00:25.045 --> 02:00:36.680
Um, was there anyone in particular doing it at the time at a high level? Oh, I yeah. I would say there's people like who like specialized in Instagram growth, but it wasn't necessarily like short form content based.

02:00:37.160 --> 02:00:43.240
But I just I love it. It's so interesting to me and I love marketing in general. Like, love people like Russell Brunson,

02:00:43.635 --> 02:00:50.515
a huge fan of him, and anyone who just talks about funnels and how that works. So I think it was just an appeal to the niche.

02:00:51.315 --> 02:00:51.874
But,

02:00:52.355 --> 02:01:02.940
yeah, it kinda just all started from just posting shorts as well. Did you go to his events back in the day? No. I was too young. Yeah. And now, like, does he do events anymore?

02:01:03.820 --> 02:01:15.605
Probably. Funnel hacker. But like, I don't use click funnels, so or anything, but I used to. You use Go High Level? Yeah. Use Go High Level now. Who's that made by? I have no idea. But it's really good for, like, agencies.

02:01:15.845 --> 02:01:17.525
What's one part of your childhood

02:01:17.845 --> 02:01:21.205
that you feel is really important to understand

02:01:21.365 --> 02:01:23.205
you and who you are today?

02:01:23.845 --> 02:01:26.245
Yeah. So we talked a little bit about loyalty

02:01:26.500 --> 02:01:27.380
so far.

02:01:28.100 --> 02:01:28.980
And I think

02:01:29.460 --> 02:01:34.820
growing up, I grew up surrounded by men who lied, cheated on their partner,

02:01:35.060 --> 02:01:41.460
watched porn, and had wandering eyes. And I grew up surrounded by women who accepted it

02:01:41.955 --> 02:01:44.435
and said, Ava, that is just what men do.

02:01:45.235 --> 02:01:46.835
Ava, that's just a guy thing.

02:01:47.795 --> 02:01:50.915
And I refuse to believe that shit. Like, men are

02:01:51.635 --> 02:01:53.955
men are in control of what they do.

02:01:55.110 --> 02:01:59.990
And I think growing up surrounded by people like that, it just made me really

02:02:00.230 --> 02:02:00.950
really

02:02:01.110 --> 02:02:04.950
know that I could never be with a partner who does those sort of things.

02:02:05.430 --> 02:02:07.510
And there's this verse in the Bible, it's like,

02:02:08.475 --> 02:02:12.635
but if he looks at another woman lustfully, he's already committed adultery in his heart.

02:02:13.035 --> 02:02:29.399
If your right eye causes you to stumble, gouge it out and throw it away. For it is better for you to lose one part of your body than have your entire body thrown into hell. Your right hand causes you to stumble, cut it off and throw it away. For it is better for you to lose one part of your body than have your entire body thrown into hell. And it's basically saying

02:02:29.560 --> 02:02:30.120
that

02:02:31.160 --> 02:02:31.879
mentally

02:02:32.040 --> 02:02:35.560
lusting after someone and physically being with after, like, with someone

02:02:36.415 --> 02:02:39.135
and kind of doing those acts while you still have a partner.

02:02:39.535 --> 02:02:44.815
That's they're all cheating. There's not like certain levels one's not worse than the other. It's all cheating.

02:02:44.975 --> 02:02:47.935
And I think we live in a society today where there's just so much access.

02:02:49.210 --> 02:02:49.850
So

02:02:50.170 --> 02:02:56.330
you're really able to see it's like a blessing and a curse because you're really able to see with all that access,

02:02:56.490 --> 02:02:57.850
like, who is truly

02:02:58.890 --> 02:03:00.330
loyal and like

02:03:01.530 --> 02:03:02.970
And where do your morals come from?

02:03:03.795 --> 02:03:06.915
Like, have you always been religious from a young age?

02:03:07.315 --> 02:03:08.355
Yeah.

02:03:08.835 --> 02:03:10.035
So my parents

02:03:10.275 --> 02:03:12.835
my parents are amazing, by the way. Like,

02:03:14.515 --> 02:03:15.395
they

02:03:16.240 --> 02:03:20.240
raised me to be I had older parents. They had me in their forties.

02:03:20.480 --> 02:03:22.000
So they're older and I think

02:03:22.400 --> 02:03:24.880
them just being wiser when they raised me

02:03:25.920 --> 02:03:26.880
definitely

02:03:27.920 --> 02:03:29.520
helped with who I am now.

02:03:30.125 --> 02:03:33.085
But they were always very consistent with things like church.

02:03:34.285 --> 02:03:36.285
I obviously had like a rebellious phase

02:03:36.525 --> 02:03:38.365
when I was like 13, 14,

02:03:38.845 --> 02:03:53.510
but I like didn't want to go to church. My church was boring, but now I'm like very dedicated every Sunday in there. Christian, Catholic, or Lutheran. Lutheran. But I'm not, like, I could be any. But I just go to a Lutheran church. That makes sense. Mhmm.

02:03:53.830 --> 02:03:57.830
And then you grew up with sisters, brothers, or Yeah. Have an older sister.

02:03:58.465 --> 02:04:03.105
Got it. Is she like on a similar entrepreneurial path? Or is it She's like

02:04:03.665 --> 02:04:05.905
we're kind of like equal opposites.

02:04:05.985 --> 02:04:06.625
She

02:04:07.025 --> 02:04:12.305
she's redhead. We look nothing alike. But she is very dedicated, but when it comes to

02:04:13.550 --> 02:04:14.110
school,

02:04:14.750 --> 02:04:15.310
like,

02:04:15.710 --> 02:04:17.710
four point o straight a's,

02:04:17.870 --> 02:04:20.990
graduated with honor. She just graduated college this past

02:04:21.630 --> 02:04:22.510
in May.

02:04:22.990 --> 02:04:24.430
So but she's like

02:04:24.990 --> 02:04:27.470
going to be the best employee.

02:04:27.470 --> 02:04:31.255
Like, is just I want her, but I know she'll never work for me.

02:04:31.975 --> 02:04:37.735
Very similar situation with my sister. Yeah. She's like she's about to graduate college. She's like an

02:04:38.615 --> 02:04:53.940
becoming like a doctor of neuroscience, but like Wow. She I wanted her to work for me when I was like 18, 19, like, to be a writer for the crime channel because she's the only person that can write like me, I think, like, genetically speaking. Like, it makes sense that she can kind of, like, think like me.

02:04:54.900 --> 02:04:55.620
But she's just

02:04:56.260 --> 02:04:58.020
we just clash super hard.

02:04:58.340 --> 02:04:59.460
Mhmm. But

02:05:00.155 --> 02:05:04.635
what's your take on college as a 20 year old that makes $700,000

02:05:04.635 --> 02:05:05.275
a month?

02:05:06.235 --> 02:05:08.315
I mean, personally, I hire

02:05:08.475 --> 02:05:09.835
based on experience,

02:05:09.995 --> 02:05:12.315
not a degree. If you have results,

02:05:12.750 --> 02:05:16.030
that is all I care about. And the best companies

02:05:16.190 --> 02:05:20.030
actually, would say bigger companies care about college, like Google, Amazon,

02:05:20.270 --> 02:05:20.910
but

02:05:22.750 --> 02:05:25.230
I would say a majority of businesses

02:05:25.470 --> 02:05:27.950
don't care about that. They care about results that you've generated.

02:05:28.355 --> 02:05:29.155
And then

02:05:29.475 --> 02:05:31.315
personally, I think if you're

02:05:32.195 --> 02:05:46.860
not getting a degree like, if you want a job that doesn't need a degree, then don't go to college. But if you wanna be a dentist or a vet, go to college. But anything else, just start right when you graduate, so then you can fail and live with your parents

02:05:47.420 --> 02:05:52.540
until you succeed. And you'll have all those four years just to fail fail fail, and you'll you'll eventually succeed.

02:05:54.265 --> 02:05:58.665
But I think college is a waste of time and money if you're not using the degree you get.

02:05:59.705 --> 02:06:10.249
Finding success at a young age I spoke to Aman Gazzi about this, and he said that the one regret he had was Oh, I know where you're going with this. Just kind of, like,

02:06:10.730 --> 02:06:22.490
never got to experience, uh, going to parties and, like, having friends and that kind of thing. Has that never really been a concern for you? And just if you knew that you were guaranteed success at an older age, do you think you would have lived differently when you were younger?

02:06:23.715 --> 02:06:24.355
I

02:06:24.915 --> 02:06:27.795
before I met or before I got together with Ben,

02:06:28.835 --> 02:06:30.435
I kind of had that phase

02:06:32.835 --> 02:06:33.555
of

02:06:33.795 --> 02:06:34.595
I just

02:06:34.835 --> 02:06:39.130
I I wouldn't say to the extent you would have in college because I was still pretty young,

02:06:39.530 --> 02:06:41.370
but just not doing the best stuff

02:06:43.290 --> 02:06:45.530
or just being too young to do certain

02:06:45.770 --> 02:06:46.410
things.

02:06:47.610 --> 02:06:48.250
But

02:06:48.810 --> 02:06:50.810
I kind of had that like party phase,

02:06:52.005 --> 02:06:54.485
and I just looking back am

02:06:54.805 --> 02:06:59.125
I wouldn't say ashamed, but I'm just not proud of her. And

02:06:59.525 --> 02:07:00.405
I wouldn't

02:07:00.965 --> 02:07:02.245
really want to

02:07:04.245 --> 02:07:07.110
be her. So it just depends, like,

02:07:07.830 --> 02:07:08.550
if,

02:07:08.710 --> 02:07:11.750
you know, drinking and doing that stuff is like

02:07:12.150 --> 02:07:18.230
what you think you'll look back on and that will be the good old days for you, then yes, go to college, do your thing.

02:07:18.710 --> 02:07:19.270
But

02:07:19.665 --> 02:07:24.785
I don't know. I I personally think I probably have such a niche opinion on it.

02:07:25.265 --> 02:07:28.624
So I most people probably wouldn't agree, but I just

02:07:29.185 --> 02:07:30.385
I don't want

02:07:32.145 --> 02:07:33.665
my life to be

02:07:34.330 --> 02:07:36.410
I don't want to ever be like that again.

02:07:36.730 --> 02:07:40.250
What's like the part of your life that you're,

02:07:40.570 --> 02:07:43.610
like, most look forward to every day, like, your routine?

02:07:44.730 --> 02:07:51.305
So, like, anything that's super exciting for you, or is there anything, like, upcoming that you and Ben are doing that you're really excited for?

02:07:51.625 --> 02:07:52.665
Yeah. I would say

02:07:52.985 --> 02:07:56.665
I have two parts of my day that I love. I love working in the morning,

02:07:57.225 --> 02:07:57.865
drinking

02:07:58.345 --> 02:07:59.305
my coffee,

02:07:59.465 --> 02:08:07.660
being alone, and just like getting to do what I love. I think that's my favorite part of the day. And then I love after work, just hanging out with Ben.

02:08:08.140 --> 02:08:08.700
And

02:08:09.020 --> 02:08:17.820
whether like we're hanging out or I love to read, that's like my one, like, guilty pleasure. I will read all the time, not like business books, like, just like regular books.

02:08:18.655 --> 02:08:20.175
And I just love reading.

02:08:21.375 --> 02:08:28.255
And there's this thing it's called BookTube or like BookTok or Book Instagram where people just talk about books. I love that.

02:08:29.135 --> 02:08:30.335
Yeah. That's my thing.

02:08:30.815 --> 02:08:31.935
But anything with Ben.

02:08:33.590 --> 02:08:39.590
And I would say, like, this might sound depressing, but, like, I just have, like, very few friends. Just have a couple, like,

02:08:40.070 --> 02:08:57.535
may I wouldn't even, like, there's friends from high school that now go to college that, like, will hang out maybe three times a year. Those are like my friends, but, like, my true one friend is just Ben. But I love Ben, and I only need Ben. So Do you give a lot of merit to IQ and success level

02:08:58.790 --> 02:09:00.870
when it comes to social media or business?

02:09:01.510 --> 02:09:09.510
Like, have you done IQ tests? Honestly, no. Really? Like, Alex and Leila would say they don't consider IQ that important, but I'm

02:09:09.510 --> 02:09:14.390
curious if you, like, think about it with your relationships, if it's important for you to be a successful entrepreneur.

02:09:16.525 --> 02:09:19.085
I would say it's more just about, like,

02:09:19.805 --> 02:09:21.725
the person, their morals, and

02:09:22.525 --> 02:09:23.165
just

02:09:23.325 --> 02:09:28.365
basically, when you look at someone, never believe what they say. Just believe their actions

02:09:29.400 --> 02:09:36.280
and the results they've gotten people and what they do daily. And that's what I judge people by, and that's how I also hire people.

02:09:36.520 --> 02:09:38.600
So, like, you're not allowed to ask in interviews,

02:09:39.160 --> 02:09:41.880
do you go to the gym? But that's illegal.

02:09:42.200 --> 02:09:42.680
But

02:09:43.295 --> 02:09:50.975
you can ask them like, oh, what are your hobbies? Like, what do you do day to day? Stuff like that. And you can just see based off of that, like, what kind of person they are.

02:09:51.615 --> 02:09:54.815
That's a really good piece of advice. Yeah. For interviews, what other

02:09:55.480 --> 02:09:58.280
things do you ask that have been like golden questions?

02:09:58.520 --> 02:10:04.760
Yeah. So something I have done for a very long time, which I love, it's not necessarily a question,

02:10:05.320 --> 02:10:05.800
but

02:10:06.200 --> 02:10:07.399
I do tests.

02:10:07.640 --> 02:10:07.880
So

02:10:08.635 --> 02:10:11.595
for, like, copywriting positions or editor positions,

02:10:11.835 --> 02:10:13.275
we'll just do paid tests

02:10:13.595 --> 02:10:16.235
after we we'll do, like, the application.

02:10:16.635 --> 02:10:33.520
We'll do a paid test, and then if they pass that, we'll do culture fit interview. What kind of test? Just like if it's an editor position, we'll have them edit a short for the test. Okay. Okay. You mean yeah. Gotcha. Mhmm. I I thought you meant like personality tests. Oh. But you mean like kinda like a trial Like, literal test. Test. Yeah. Yeah. Yeah. Okay.

02:10:33.840 --> 02:10:42.775
And those work super well just to weed people out. Because some people I mean, I'm I can easily spot it now, but they'll just use ChatGPT on their application,

02:10:43.175 --> 02:10:45.255
so then they don't actually know anything.

02:10:45.655 --> 02:10:48.215
So you can see with tests and weed people out really well.

02:10:48.935 --> 02:10:53.820
So that is my best my best hack. How do you know if someone is using ChatGPT

02:10:54.460 --> 02:10:57.420
when messaging you something? Here are the phrases.

02:10:58.380 --> 02:10:59.580
Here's the truth.

02:11:01.180 --> 02:11:02.220
Skyrocket.

02:11:02.860 --> 02:11:06.220
I'm sorry. I'm trying to think of all, like, the terms you hear when ChatGPT writes something.

02:11:07.315 --> 02:11:08.115
But

02:11:08.435 --> 02:11:09.475
here's the secret.

02:11:09.875 --> 02:11:15.155
It just says like, you can I can now recognize like how it talks and like how it words stuff

02:11:15.795 --> 02:11:27.970
or like things like the double dash? Double dash is classic. Yeah. Yeah. Like I see that in applications all the time immediately. Skip. It's unfortunate because I use the double dash in my writing. And then now I'm like, damn it. People think I've used in chat GPT.

02:11:27.970 --> 02:11:29.570
Yeah. We had an issue with that.

02:11:30.210 --> 02:11:36.850
Clients were thinking that and we were like, oh my god. Shoot. So we in our SOP, it says no double dashes. Interesting.

02:11:36.850 --> 02:11:49.385
Mhmm. That that was something I was gonna ask you about, but I didn't wanna make you look bad. It's like, it like, can this all just be automated with ChatGPT, or is it like actual grunt work? I mean, it's all grunt right now. If one day it would be as effective,

02:11:49.705 --> 02:11:50.985
yes, that'd be great.

02:11:51.225 --> 02:11:51.705
But

02:11:52.350 --> 02:11:54.030
right now, it's just not

02:11:54.510 --> 02:11:57.710
I've never been able to successfully train ChatGPT

02:11:57.710 --> 02:12:08.865
to write how I write. Yeah. Me neither. I was able to at first when it came out, like, fairly well, and then it just got worse. Really? Like, I noticed ChatGPT like, I don't know. It was like it had too much

02:12:10.065 --> 02:12:15.745
I don't know. I think they dumbed down the model, honestly, um, to make them more money. Probably makes sense. Maybe. But

02:12:16.225 --> 02:12:18.945
who's the most impressive person you've ever met?

02:12:24.360 --> 02:12:25.640
Probably Alex

02:12:26.280 --> 02:12:27.240
Hermosy

02:12:27.240 --> 02:12:28.280
in person.

02:12:29.480 --> 02:12:30.280
And

02:12:30.840 --> 02:12:34.200
you've never observed anyone aside from Alex perhaps

02:12:34.585 --> 02:12:40.745
that actually No one I've met. If we're talking about, like, the question was have you ever met, you know, someone

02:12:40.985 --> 02:12:44.825
or seen someone like that? No, I haven't. Besides Alex.

02:12:45.305 --> 02:12:48.265
I I haven't personally talked to Leila, but I bet she's the same way.

02:12:50.890 --> 02:12:52.410
She definitely was. Yeah.

02:12:52.890 --> 02:12:53.530
Yeah.

02:12:53.770 --> 02:12:56.730
It it it was interesting meeting those two, for sure.

02:12:57.210 --> 02:12:58.810
They're very different, but

02:12:59.450 --> 02:13:09.735
They work well together. Yeah. I think a lot of people assume they have different beliefs for some reason, but it's all pretty much the exact same stuff. Yeah. I think they have the same beliefs and then her their skill sets

02:13:10.615 --> 02:13:14.615
obviously, you're if you listen to both of their episodes with you, they're both about

02:13:15.180 --> 02:13:28.460
very different kind of parts. Like, he's obviously the visionary and then, you know, she kinda implements. But like, they would just obviously, that works perfectly together. And then, guess, last question here. Uh, what's the best piece of advice you've ever received?

02:13:31.585 --> 02:13:34.465
Treat everybody like they're an undercover Jesus.

02:13:35.425 --> 02:13:37.665
You'll notice how much better

02:13:37.745 --> 02:13:39.985
and kinder you are to people.

02:13:41.025 --> 02:13:44.385
Treat everyone like they're an undercover Jesus. Where did you hear that?

02:13:45.880 --> 02:13:47.080
Some religious

02:13:47.160 --> 02:13:47.800
person

02:13:48.280 --> 02:13:53.800
online, I I don't remember who exactly, but all I know is little advice sticks,

02:13:53.960 --> 02:13:55.000
but that really has.

02:13:57.335 --> 02:14:00.135
Because I used to just be the type of person who would like

02:14:00.855 --> 02:14:11.655
never compliment people like strangers, never compliment strangers. I would just put my head down if I was walking past someone so I didn't have to smile. But it's definitely changed the way I even handle like little interactions day to day.

02:14:12.470 --> 02:14:14.630
How else have you found it useful? Yeah.

02:14:16.950 --> 02:14:21.590
I would never say like I was ever a mean person, like, I'm always kind of a people pleaser,

02:14:22.230 --> 02:14:31.875
but I find now that I'll go a lot more out of my way to make people on my team or Ben or just anyone I interact with, like,

02:14:32.755 --> 02:14:35.075
just treat them better and leave the

02:14:35.475 --> 02:14:36.835
best impression I can.

02:14:37.635 --> 02:14:41.395
I can't explain, I just treat everyone like they're an undercover Jesus. It'll change your life.

02:14:42.070 --> 02:14:47.590
Well, everyone, uh, this has been your guest, Eva Juergens. Uh, where can people find you really quick?

02:14:48.150 --> 02:14:52.950
Personal Brand Launch on Instagram or Eva Juergens on Instagram, and pretty much all other platforms.

02:14:53.270 --> 02:14:56.070
This is the Jag Neil podcast. Appreciate you coming off. Yeah.