§ 01 · The Hook
The bait, then the rug-pull.
Rob Dyrdek opens by calling out Ed Mylett's own Instagram stories where Ed admits he does not feel like going to the gym but forces himself anyway. Rob's question lands like a scalpel: why are you putting yourself in a position where you don't feel like going today? From that single provocation, a 60-minute systems masterclass unfolds.
Who's talking.
01:16hostEd Mylett
01:16guestRob Dyrdek
Where the time goes.
00:00 – 01:16
01 · Cold open + intro
Clip from mid-conversation plays as hook, then Ed introduces Rob as entrepreneur-optimizer, not TV personality.
01:16 – 05:54
02 · Pursuing the ideal self — four years of real data
Rob revisits his 2018 theory. Key finding: the ideal self is always off in the distance, the pursuit is the joy, not the destination. He achieved all 2016 goals by 2020 and grew into a completely different person in the process.
05:54 – 13:23
03 · The value of time — core philosophy
Rob critiques Ed's grind-through-it mode. Introduces his Dalio + Dispenza + Sadhguru synthesis. Core: if you want a rich life you must find joy in every part of it, which requires intentional time design. Introduces time tagging every hour and the Google Calendar dashboard.
13:23 – 20:21
04 · How Rob navigates his own time
The Ridiculousness deep dive: 60 episodes per year tearing his soul out to 336 episodes in 42 days at 5 hours per day. Every friction eliminated one by one: in-person prep to digital, voiceover cuts, clip reduction, shoot day consolidation, wardrobe changes removed. Total = 4% of his life.
20:21 – 24:43
05 · Practical application — meetings
Ed applies the framework to meetings: why are they all 30 or 60 minutes? Because we block that time so we fill it. Most are 14-minute meetings in an hour's clothing.
24:43 – 30:34
06 · Living to one million hours
Rob's target: one million hours = 114 years and 54 days. Time as percentage of life: 23% work, 28% sleep, 4% = 1 hr per day for a year. Blood work, net worth, and qualitative happiness data all trend up. Proof you can keep getting healthier, wealthier, and happier indefinitely.
30:34 – 36:33
07 · Systems for managing state of mind
Rob's 5-section mind model: dwelling, rectifying, experiencing, creating, wishing. Target: toggle between experiencing and creating. Beyond creating is the magnetic state where answers arrive without asking questions. Ed identifies this as the vibrational frequency he sometimes hits but cannot sustain.
36:33 – 46:33
08 · Momentum as a trap / harmony over hustle
One glass of wine can pull you from the magnetic state. Rob describes how momentum trapped both of them — saying yes because this might be the one. Only after defining the whole could he start declining. Harmony over hustle: design life and business simultaneously.
46:33 – 48:03
09 · Creating systems for every part of life
Ed's synthesis: do you have a process or system for it? If not, it will not be sustainable. Not a personality thing, a system thing.
48:03 – 54:16
10 · Energy protection and relationship systems
Qualitative daily rating (0-10 on life/work/health) surfaces energy-draining people. Cleared everyone. Then applies same lens to wife: structured date cadence, daily calendar email with love quote, Thursday family sync, biweekly in-home therapist.
54:16 – 59:40
11 · Goal framework — evolution, quantifiable, gamified
Evolution goals (infinite, directional) stack with quantifiable goals (measurable) and gamified discipline (track completion rate, target 75%+, beat your own numbers). As standards rise the evolution goal expands.
59:40 – 60:21
12 · Wrap + social CTA
Ed calls it an all-timer. Rob Dyrdek social slide (Manufacturing Amazing) closes.
Lines you could clip.
01:00
"I have completely organized, perfectly designed time, beautiful rhythm, clear vision and goals, executing everything within this beautiful matrix. I'm highly optimized. Why am I overwhelmed? Because I went past capacity."
27:30
"You are the machine, and you design the machine to go from thing to thing to thing till you're exhausted, then you complain, then you overcorrect."
46:30
"If you don't build harmony from the very beginning, you won't have harmony when you find the success."
51:30
"Happiness is really just consistent joy."
Things they pointed at.
06:54channelRay Dalio
06:54channelJoe Dispenza
06:54channelSadhguru
35:00bookIkigai
Word for word.
HOOK opening / re-engagementCTA the pitch metaphor
00:10HOOKHey. There's a better way. And sometimes I'll, you know, I'll watch your stories, and it's like, I don't feel like going today, but I gotta get up and I gotta make it happen.
00:19HOOKAnd I'm like, man, why are you putting yourself in a position where you don't feel like going today? You know what I mean? Like, that's It's fair.
00:26HOOKYou know, if you wanna have a truly rich, fulfilling life, you have to find joy in every part of it. In order to do that, you have got to use your time with absolute intention. When I started tracking all of my time,
00:46HOOKOur energy may vary, but we all have control to take care of ourselves, to do more things that we like, to begin to evolve our life in a way to where we have higher energy, but we all have a limit.
00:57HOOKI have completely organized perfectly designed time, beautiful rhythm, clear vision and goals, and executing everything within this beautiful matrix. I'm highly optimized.
01:16Welcome back, everybody. Today's gonna be amazing. I have a really good friend here today.
01:21One of the most downloaded shows we've ever done before because he'll surprise you. You know him from television. He's an incredible television personality with ridiculousness and a million other projects that he's done, but I don't know him from that.
01:33I know him from his brilliance as an entrepreneur and as a human optimizer of himself, of time, and in everything connected to him. And he's a very, very good friend of mine,
01:45and I love my conversations with him. He's one of my favorite people I've ever met in my life to talk with, if not my favorite. And I thought today I'd just let you sit in on one with us.
01:57We're gonna talk today with the great Rob Dyrdek. Welcome to the show, brother. Hey.
02:01Thank you for having me. It's nice to to to go from Laguna's a beautiful place to do a show, but it's it's nice to come to Hollywood into the fancy studio as well. This is more your, like, comfort level, isn't it?
02:11This Hollywood thing? You were saying No. It's not.
02:14I stay I stay away from this area of the city. You know what I'm saying?
02:18When I'm driving over here, I'm like, man, haven't been here in forever. Look at this place. I think that one it certainly has changed over the years and it hasn't improved, but that's probably a whole other conversation.
02:26But we are going to dinner down the street from here, so you have to make sure I stay safe. Yeah. And and again, I've arranged our dinner on the other side Got it.
02:34As we enter Beverly Hills. Okay. Okay.
02:36You, quieter, peaceful location. Thank you, sir. More on your level.
02:39You were saying before we started though, it was four years ago that we did our show. Mhmm. And that at the time when we were doing the show,
02:47there were a lot of theoretical things that you talked about on that show that you believed in that you were implementing into your life. And now you're like, now I have some data to really validate some of the stuff that I believe in. So what are some of those things that, like you said on the show, and you're like, and now I've seen in real life the results from those things?
03:02Yeah. You know, I think the most profound one was really about sort of what I really discovered and talked a lot about in 2018,
03:12we did the show, was that life is about this pursuit of the ideal version of yourself. Right? And and this has been something you've talked about forever where it's it's this idea of
03:24putting out into the future what you want to become and then building a plan and strategy and putting all the energy and effort to go and achieve it.
03:34Right? And you will grow into that person over time. And so that pursuit,
03:38we talked a lot about as being really important. And I was talking a lot about it from the business lens and and doing it from a balanced perspective.
03:49Yeah. And what happened for me in in that conversation is it led to what happens when you reach that person. Mhmm.
03:57And I made the comment of, I think, like, when you eventually get to the ideal version of yourself, that you sort of settle in to sort of a rhythm,
04:08and your pursuit wouldn't quite be the same. And within four years, I achieved
04:16all of the goals that I set in 2016 and became the ideal version of myself.
04:22So I actually, rather than guessed at what would happen to me when I finally reached the ideal version of myself, I actually experienced it. And what was so profound for me is
04:36since you grow into your ideal self, you're growing along the way, and as you learn more and see you begin to see further,
04:46so the ideal version of yourself is always off in the distance.
04:52And it's not about ever ending the game and that you're there. It's actually
04:58the pleasure and the actual joy that you get from living is in that pursuit. The difference was is I learned to control that pursuit and grew in a systematic harmonious
05:11way, and then grew beyond what my ideal version at that time would become
05:18because I grew into a completely different person by the time I got there. Do you guys all get it now? See what I'm talking about?
05:26It took four minutes, and there you get it. So his wife's my dude to talk to. He is
05:32special. The success that he's had in his life isn't by mistake. And I'm not just talking about his financial or television success, I'm talking about
05:40kind of father he is, kind of friend he is, kind of husband he is. None of this is by mistake. In my life,
05:46I have some really brilliant entrepreneur friends and I have some really brilliant personal development friends. I don't know anybody with the combination of both like you. I don't.
05:55One of the things I'm learning from you, I wanna go right to some of your stuff. I'm a work lots of hours guy. I'm a pound it.
06:03Let's go grind. Bingo. And
06:07you're like, hey, that's not exactly how it works, bro. Hey, there's a there's a better way.
06:15So why don't you share with us the better way? What your theory about hours and time and also the value of a minute, the value of time.
06:25Yeah. It's funny because, you know, sometimes I'll watch your stories and it's like, I don't feel like going today, but I gotta get up, I gotta make it happen. And I'm like, man, why you don't feel like why why are why are you putting yourself in a position where you don't feel like going today?
06:41You know what I mean? Like, that's It's fair. You know, because, you know, I almost like to look at myself I've evolved into, like, a blend of
06:49sad guru, Ray Dalio, and and
06:55who's the great the the good doctor that's tapped into the quantum field are Dispenza. Dispenza.
07:01I I'm basically a combination of of Woah. All three of those. Woah.
07:04Dalio, Dispenza, and Sadguru. Right. Like that.
07:08That's that's me. The best combo ever.
07:12Look, when I think about what's intersected through me, it's that analytical, data driven side of Dalio. It's the tap into the quantum field of Dispenza,
07:21and it's the, hey, the reality you experience today is based off of every action decision that you have made in the past that is the sad guru sort of karma concept. Right? And and to me,
07:35you know, if you wanna have a truly rich fulfilling life, you you have to find joy in every part of it. And in order to do that, you have got to to use your time with absolute intention. And so for me, it's it's everybody knows that.
07:51Mhmm. It's the only resource you got. It's the only resource that's limited, man.
07:56You you locked up. And and for me Is that your impression of me? No.
07:59That was like a middle middle ground for me. Know what I'm saying? When it but it's I was halfway in it.
08:04I was halfway in it. You know? I push you towards, like, a wrestler voice.
08:08You know what I mean? But I'm when I started tracking all of my time Mhmm.
08:15My life changed. Right? Because it's like I I used to design what I called
08:22existence. Right? So I I built the rhythm of existence in 2015,
08:26which was essentially the operating system for my life. And so it had all these these principles and had all these things that I would do with my time, and then I would create a rhythm of the year, like when sort of all the constants were and when the variables would happen, you know, because your life flows around weekends and holidays and birthdays.
08:43It has this cadence that you can build sort of your time around that you can get better and better at predicting how to use your time more efficiently. But boy, I started tracking all of it.
08:55I would just you know, I'd plan a lot of it, and then I would be highly adaptive and adjust it. But the thing that I started doing every day is just tagging every hour and what did I do?
09:07And I eventually found somebody in 2020 that heard me talk about it and came in and and wrote a script that went into my Google Calendar that pumped that thing out into a dashboard. And
09:19now I could see how I used my time on a weekly, monthly, yearly basis by hour
09:28and by percentage. Mhmm.
09:31And so that that began to create this really interesting clarity as it related to, like, the time matrix from a percentage standpoint. Right?
09:41If you have, you know, eight thousand seven hundred and sixty hours in a year and you do something for three hundred and sixty five days a year for one hour, it's 4% of your life. Right? If you,
09:54you know, sleep seven hours, it's like, you know, 28% of your life. You know, if you work a forty hour a week, it's it's 23% of your life. So I began to see the structure of this time.
10:06And as you begin to understand and design it against how you want to use it, you begin to question its efficacy. How high of efficacy are you using with this actual time?
10:17And then when you decide to do something, you start thinking about it in second and third order consequences. Right? Because we'll get excited about an idea that we wanna do,
10:27and we just think about the idea. We don't think about
10:31the time, energy, and mental capacity that it'll take from, and then the long tail of that, because once we commit to something, what happens? We could be trapped by it. Right?
10:42And if it ends up taking way more time, it could end up being detrimental to your overall well-being and your balance in your in your mind.
10:52Right? So for me, as I began to do all that and really look at the time matrix,
10:57I began to put value on every bit of that time. And then I began to assess that time by how did it make me feel qualitatively.
11:06And that then began to make me continually adjust how I designed the time. Because what I realized is
11:14what's happening, the world's changing, you're changing at all times. You're evolving, everything around you is evolving. So you can't just make one great schedule,
11:23and there you go, you did it. You have a perfect time time management skills. Like, you constantly need to be adjusting how you use time and the value of that time and and
11:33and how you see you should spend that on an ongoing basis or on an ad hoc basis, like and you have to continually design it better and and better over time. And what I did was grow the skill set
11:45of continually optimizing time and assessing it and redesigning it that allowed me to get more and more efficient
11:53so I could go from, you know, doing 250 episodes of television, doing, you know, 52 podcasts,
12:01managing, you know, you know, if I have core six companies that I have to be actively managing inside it to go along with all my other pursuits and still do that with only 23%
12:12of my time. You know what I'm saying? Like, that is where
12:16you now have gotten so efficient that you choose efficiency over anything else that You mind giving them an example?
12:24Because I know it. Like for example, like when I've come to you with different things like, hey, I got this TV show idea, like, how much of your time is it gonna take? How does it make you feel?
12:31What's it gonna cost you somewhere else? You know, what percentage of it is for you? Even when we first started here, even this podcast, I'm like, it's this percentage of my time, it's this percentage of my income.
12:40However, it's a big percentage of joy for me. Yep. But in your case, if you don't mind and if you don't, it's okay.
12:45But like even the way you shoot your show Yep. One of the things, when you hear this man talk, he
12:51has as big a life as about anybody that I know. I mean, got a show where he shoots a bazillion episodes. He's in production side.
12:57He's on the talent side. He's got the dir dick machine. He's got his investments.
13:01He's got different business. He's got a core, and he's got he's a very, very active father, very, very active husband.
13:08He's got a public persona to keep up. He's got a social media. He's got a podcast, and that's just like some of it.
13:13Yet, I don't know anyone who navigates their life more seamlessly and beautifully than you do. I I don't.
13:22But you'd make it it wouldn't seem that way. So give us a practical example for you, like, on the way that you scale time, like, for your show. What you did in the way that you shoot it, and the the gaps in between shows.
13:33Is that too personal? Or No. No.
13:34No. Share that? Because this because I want people to think, okay.
13:36That sounds really good theoretically, but I'm trying to get my start up off the ground. My kids are in soccer.
13:41I've got the the gym I got to get to. So what does that look like practically? How do I actually begin to navigate it?
13:46Yeah. Look, I I think, you know, like, it it's every bit of your life has the ability to be designed into time.
13:53You know what I mean? And, yes, things are gonna come at you that you need to change, and then and then everything
13:59you wanna drive to automation. Right? Everything in my life, I try to drive to automation.
14:05And then when I feel friction, I try to I I go to optimize it. When I feel friction, I apply a system or a solution,
14:13and I just keep doing that over and over and over to reduce all friction and drive everything to a much higher state of efficiency, right? And the show itself is this
14:24beautiful example of -It is. -I used to shoot 60 episodes a year and it would tear the soul out of me.
14:31It would tear the soul out of me. I wouldn't I didn't even wanna shoot the show anymore. I didn't want to shoot the show anymore because it just took too much energy.
14:39It would be five weeks straight where I would shoot like four days a week, and it would just like I would be at the end of it, I would be so exhausted and be like, I don't even enjoy doing this. I don't care what it pays me.
14:51It's like, it's too much of my energy and well-being. Right? And so
14:58I began to just look at ways to make it more and more efficient and look at the things that bothered me. Because we used to shoot two a day, and then we would, you know, shoot for an hour, do all these pickups in between, then I would stay for an hour, and then do voiceover on the stage for an hour, and then we would break for an hour, then I would do the whole thing again.
15:20I would get there at like 09:30, ten, and leave at like six. Right? And then that would be a five week stretch of like four days a week, and just just terrorize me.
15:30Then I'd have to drive out to Glendale to get prepped for the shows and spend three or four hours going through all the shows, and I just slowly kept looking at every possible thing that I could optimize, and it first with how they built the shows and presented them to me.
15:47And I got to, instead of driving out to Glendale to look at them, hey, let's start doing it online and send them to me. And then it's like, start
15:57presenting them to me in this structure. And then it got to the point where I stopped even talking to them. They just would send to me, I would review them, and it went from three hours round trip to do it to fifteen minutes.
16:10This is Rob right here, you This is the stuff. And and and to then actually shooting the show, then it was like, how can we make it more and more efficient?
16:19Alright. I'm not I'm just gonna to to fire off a lot more off the cuff stuff that you can edit in instead of doing the voice over. And then I took, you know, shooting the show for an hour, hour plus, and then do an hour of voice over.
16:32I drove that all the way down to about thirty five minutes. Then I said, Hey, how do we take
16:38Can we take one clip out of every single one of these? Because we're only we're shooting with six clips, but we're only editing four and five. And so we took a clip out of everything, drove the time down to twenty nine minutes.
16:52Right? And so then it became, okay, you shoot two a day, let's shoot two a day before lunch. Then it was like, okay, let's shoot three a day before lunch.
17:01Then it was like, alright, let's shoot six a day, three before lunch, three after. And then now, I could get six done in a day, and then I could spread out when I shoot to where I only shoot
17:14a couple times a month. Mhmm. Then, boy, now I feel like it's back in my life, it's back in my rhythm, it's no longer taking energy,
17:22it's much more efficient to get prepped for, it's easier to shoot, I the energy's not gone because I'd shoot it so quickly that it that the energy's good, pop into the next one, but I just kept looking at way after all these different ways that I continued to optimize and optimize, and then now going into next year, I'm gonna start shooting 336.
17:44Okay? And I'm gonna shoot eight a day. And so I was like, I don't want to
17:49give up any more time. Where can I save time? We have fifteen minutes between the shows
17:56to change wardrobe. So if I eliminate two wardrobe changes
18:01Mhmm. And in between the shows, and fifteen minutes at lunch, I get back that hour, and now I can shoot
18:11336 in the same forty two days, five hours a day, as I did to shoot the 252
18:19with prep time the night before and drive time there and back, that is 4% of my life. See, you guys, this is why I want him around me.
18:28Let me give you let me interrupt you. Okay? I wanna give you guys like the easy application for me.
18:34This hyper obsession with optimization of time and oneself, when you're around somebody
18:41and become a friend of yours, some of it rubs off on you. So I don't have the types of show that he has. I don't shoot three fifty episodes.
18:49Don't have that. But it has caused me to begin to evaluate where am I just pissing time away?
18:55Where is it causing me more stress? What are the different things I do? I'll give you one small thing that's a massive thing after I met you.
19:01I started looking at just meetings that I take. And I'm like, why are all my meetings one hour long? Why is it blocked from think about all of you dudes.
19:09You're like, that's right. Why is it from four to 05:00? How do how do I know this thing's going to last an hour?
19:15And because it lasts an hour, because we've blocked an hour, we take up the hour. But perhaps this is a twenty minute meeting. Right?
19:23Perhaps this is a fourteen minute meeting. Why is everything four to 04:30, 05:30 to five why are they all these round number blocks of time that we've all accepted need to be blocks of time? And because that's the block, that's how long the meeting takes.
19:37Right? You're nodding when I say this. So I've gotten with my team now, and now they know.
19:41Let's find out how long this meeting is required to happen, the most efficient time for the meeting. Not where I'm dismissive of people or don't give them the adequate amount of time or the emotional connection, but you'll find everybody, most meetings don't need to be an hour.
19:56They don't. They don't. They don't need to be a half an hour.
19:59Yeah. And so when I started to get those things done, I have a lot of fifteen minute meetings now. Yep.
20:06And my whole life opened up because of it. And here's the other thing, I bring better energy to those meetings. So you're so right.
20:12Like, when you first say, I'm like, this is really good in theory, dude, because you got this big old life. But for the beginner, they just got to go. Yeah.
20:19But the truth is, when you're just going, I want you to speak to this. So let's now the guy goes, that's great. I don't have 350 of anything.
20:25I don't have 64 of that. Yeah. I got a job.
20:28I've got a side hustle. I got a family. I'm trying to get this going, so I'm throwing a bunch of time at it.
20:33But my thing I want you to speak to is your lack of valuing time is impacting not only your fatigue, your energy, your performance,
20:43but it's impacting every part of you because other people don't value your time or you when you don't.
20:51And when you begin to take control of your time, even as a beginner, my belief is other people value you more. You agree with that? Yeah.
20:58And and look, I think the other thing is you you end up creating sort of your system that also allows you to be available a lot more than you should be.
21:07Good point. You know what I mean? And then people rely on that availability to then have a more scattered, erratic schedule that you've gotta be fit into, and they pull the energy from you because you're you're essentially
21:19operating that way, and that scatteredness becomes how the people operate around you, right? Which Really good.
21:25Almost never allows you to get there, right? And to me Oh, yeah. You're right.
21:29When you start thinking about your whole life, forget about just time as because time's just one sort of piece of what you need to have high energy and have a great life.
21:39And so it's if if you don't design time to meditate, to free think, to get to the gym, to do all these things that you know you need to do that make you the better version of you and make you feel more balanced in your mind, that allows you to have better energy and more clarity at that meeting.
22:00And you just continually go from thing to thing to thing because, oh, I have to go from thing to thing to thing, then you are never gonna have the time to do the things that you wanna do because you're too busy doing the things you have to do on an ongoing basis as a way of life.
22:18Man. , and you design the machine to go from thing to thing to thing to thing till you're exhausted, then you complain, then you overcorrect
22:29and try to get rid of all these things to get it back, when in fact, it is the way that you have built your system that has bound you to this habitual way of not having time, rather than designing your whole system around using time the right way.
22:43I think it's the most breakthrough stuff anyone's talking about right now, particularly designed for this time. I really I I mean it.
22:51I I think it speaks to everybody at every stage, no matter if they have a big huge life and all the things you have going or I have going, or they're beginning to build their dream life, if you don't get intentional about this, that's the microbe. But let me say this to that. Yeah.
23:03Right? Everybody's got a big life. Mhmm.
23:06Because everybody I have the same time, energy, and capacity as you. Yeah.
23:12Like anyone listening to this, we all are in the same construct of time. Yeah. We all we all Yes, our energy may vary, but we all have control to take care of ourselves, to do more things that we like, to begin to evolve our life in a way to where we have higher energy,
23:28but we all have a limit. A human physical and mental capacity, and if we go over it, we collapse in.
23:35Gosh. Even me. Right?
23:37Like, I I have completely organized, perfectly designed time, beautiful rhythm, clear vision and goals, and executing everything within this beautiful matrix. I'm highly optimized. Why am I overwhelmed?
23:48Why am I overwhelmed? Because
23:51I went past capacity. Right? And that's sort of the second edge, understanding
23:56your physical and mental capacity and being able to manage that inside the way that you design your time. Because when you become overwhelmed,
24:04your decisions, like like, degenerate,
24:08and then you ultimately start over correcting. By the way, how brilliant you are about that. I make the worst decisions when I'm fatigued, and typically what I'm doing when I'm fatigued is the over correction, and I'm over scheduling.
24:19Then once my energy comes back, I look at a day or a week, I'm like, oh my gosh, what was I thinking when I agreed to all of this stuff? A lot of it isn't productive stuff, and then I don't have time for the things that would move the needle in my fitness, in my mental health, in my financial life. All of a sudden, lots of stuff is in a schedule that doesn't necessarily move the needle in my life in the areas that I want the needle to move to.
24:41Speaking of life and needle moving, I don't know if you texted me this or you posted it, so it probably doesn't matter. That's the micro stuff.
24:49The macro is you're so obsessed with this that you look at duration of time
24:54on the planet. It was something about you just realized you read something on you're laughing, but did you text me this or did you post it?
25:01I just posted that I wanted to live one million hours. That's exactly right. So you read something that convinced you that you're going to that you could live to a particular age and you deduced how many hours there so I actually think this is brilliant.
25:14Yeah. Because this type of focus causes us to live with intention
25:18and attention, and the lack of I think all the time. Do you know when I pray at night?
25:24You're gonna laugh at this. Never said this out loud, not even to my wife. I'm gonna tell you and about
25:2870,000,000,000 people right now. When I pray at night, one of my last prayers is that I'm gonna live to a 128 years old.
25:36Okay? And I really believe now, again, someone will listen to this in three years. Wow.
25:40It's so sad he passed away. But but but I I I have that prayer and that intention, and I've repeated it over and over and over and over again because I believe if I don't pick a number, if I don't pick a time, if I don't set a goal, if I don't, then I'll be up to the whims of whatever else comes my way.
25:56I really believe that you create a space when you set something like that that didn't exist before you did it, and then you find the behaviors, the people, the things, the thoughts, the technology, the nutrition to fill it up. What I didn't do was calculate the amount of hours that it gives me Yep.
26:10To then optimize that time. So speak to that whole thing. Yeah.
26:13And and look, I'm you know, it makes it really makes me happy. That means we're gonna we're literally we're gonna be friends deep into our hundreds.
26:21I love it. We're gonna be having these conversations about, well, what do you think? You're thinking you're going to one twenty eight?
26:25You think you're gonna I don't know. I'm push I'm feeling pretty good right now. But I think about it more from a This is what I'm big on.
26:35This is your existence. Right? And this is the framework of the human
26:41experience. Right? You
26:43only truly can judge anything. Your energy, how well you're using time, everything that's happened in your past, how you actually feel in the present moment.
26:53True. You can only do it in the present moment, and you only experience it in your mind. Right?
26:57And then you have to make a decision of, I want to change all of these things, so I'm going to create a better future experience.
27:06That is the human experience, and I realized that I wanted to make it last to 01/2012.
27:13I initially wanted to live to 01/2004 and be shot in a rocket into space and explore the universe without the light pollution from planet Earth for the last year before I died and then floated out into the cosmos.
27:28Now, that was before I had a wife and kids. So it's like, now the audacity of don't worry about me and then like, I'm up there for like twenty four more years.
27:39That changed and then when I read the book Ikigai, right, the Japanese long life and happiness book,
27:48they talked about super centurions, and I'm like, oh, like that brand.
27:52I wanna be a super centurion. So
27:57that then I made I would want to live to 112. And then as I started getting deeper into, okay, how many days is that?
28:05Alright. Okay. That's how many days I have.
28:07This is how many days that I've done so far. Then when I was going going through my time matrix and looking at all these different things where I spend time of like, wow, I spend
28:17nearly as much time shooting a television show
28:22as I will picking up my kids and taking them to school for the year. Right? And and to me,
28:28as I just started looking at these hours and then where am I where am I losing a lot of time? On the couch watching Netflix. You know what I mean?
28:36It's it's me and the wife on there watching our favorite show, but, when you start looking at what that is, man, you're letting you're letting the hard eight to 9% go on the couch. You know what I mean? Like, it's it's cold, hard reality, but as I looked at that, you know, I'm I then was like, you know,
28:53what is, like, what's a round number of time? And like, wow, one million hours is one hundred and fourteen years and fifty four days. I'm gonna I'm gonna experience
29:04a million hours on this earth. Right? And so, of course, a lot of people push back on like, oh, it's good.
29:11Yeah. You're like a vegetable. What are you gonna do?
29:13And and it's like like, I didn't even contemplate that, and and it's because you live in two different mindsets. There's I live in a mindset that I just keep getting healthier and happier,
29:24more balanced, lighter. Life is more effortless, my system, that is my entire body is more efficient.
29:31And I can show you in blood work, I can show you in net worth, I can show you in time, and I can show you in qualitative data that I have collected about how I feel about my life, work, and health that I am
29:46in healthier, better physical condition, wealthier, more balanced,
29:51and happier in the data, which only proves to me there's no reason why you can't keep getting healthier, happier and wealthier for the remainder
30:01of your life. That's a And then I'll just fall right off a cliff.
30:05You know what I mean? Whatever it ends up ending.
30:08But again, what's it go back to? I want to live with absolute intention,
30:13and I want to experience every moment that I get into and feel
30:19the vividness and the richness and the beauty that is the human experience and life. You know, you don't wanna be so future focused and trying to create a better future
30:30that you never feel the present, right? And so for me, I'm I really began to understand what state my mind is at all the time at all times, and how do I learn to control that and begin to put in systems and solutions
30:47that keep my mind in a balanced state is really one of the bigger things that I've learned to do over the last year or so. Share with us one of those systems. Know, if
30:58you can imagine this, your mind is balanced in this way, right?
31:05It's past, present, and future. Right? And so there's sort of five sections as I see it.
31:10And and on one end, it's dwelling in the past. You ain't doing nothing. You wanna sit and dwell about something you did, you ain't doing nothing.
31:18Then the next level up is rectify. Right? You are problem solving, taking action.
31:23Something that happened in the past, so now you're in the present past, where, okay, I'm dealing with something that happened, now I'm problem solving, taking action to make a better future. Right? You sit right in the middle and you experience it, or you go to the next level is creating.
31:40Right? And so now you're in this future present, right, where you're experiencing the present while creating the future. That's that's where you wanna toggle.
31:48Right? Because what goes beyond creating the future is wishing. Right?
31:53Because then, if you're sitting there wishing the future was better and wishing like like this will be like this or you're dwelling, you're not moving. Right?
32:02And so you wanna be either experiencing the moment or handling something that happened in the past present,
32:09or creating something in the future present state, and and and swing between that, right? And so if you can imagine, that's your mind, What you what you think about on an ongoing basis is ranges between all of that.
32:22That's where the action lives. Now, it's the quality of your mind, and your mind's quality is either in a proactive state, a reactive state,
32:31an inactive state, or a magnetic state. Right?
32:36And for me, when I when all aspects of my life are in order, meaning I'm eating super clean, everything all all my goals and visions and everything is is running smooth. I'm I'm spending very little time rectifying the past because I've designed my present future experience
32:53with such intention. I'm dealing with very little disruption that then I eventually go beyond just being proactive
33:01to this magnetic state. And I know you've experienced this before because this is when your everything is going, operating at such a level that answers start coming to you without you asking the questions.
33:13It is the law of attraction that that's the unexplainable force that lives in the quantum field, where your energy is at such a high level.
33:22You are so clear of not only being present and experiencing, but creating your better future, and you rise to this you vibrate to this level to where the answers show up and you never ask the questions. Right? And for me,
33:36I'm trying to master all aspects of my existence to where I basically sit in that state of toggling between future present and proactive and magnetic at all times.
33:51Oh my god. It's a deep one. It's a deep one.
33:53Oh, no. Okay. That's an all timer right That's a deep one.
33:59I I want everyone to go back the last five or six minutes there. That's an all timer. When we talk, I always filter it through my life and my perspective.
34:09I just realized something because I do know what that vibrational frequency feels like when I am getting answers to questions I haven't even asked. It's not frequent enough. The and the reason it's not frequent enough is I'm depleting my energy reserves to not put myself in a state where I can have that type of energy and what I call vibrate at that frequency.
34:26Yep. And you're exactly right. And that's the other reason why rest, recovery,
34:32being present matters. I just really pulled something here. I just really did.
34:36But let me say this, every single
34:40thing matters. Every thought, every action, every decision, every single thing that you do is interconnected
34:50to to get you to that space. And and for me, it's like, I think, oh, I'll have a glass of wine. I'll have a couple chips.
34:57It will pull away from that.
35:01I'll make one bad decision from eating bad that will then cause me to be short with my wife that leads to this entire pulls me right out of the magnetic magnetic state.
35:10State. Right? Because it's like, even when you're there, it's really sensitive,
35:14and you could just get one thought that could rip you out of that. You could look at one text that could rip you out of that. Right?
35:20It's like And so that requires really, really understanding every single bit of you, and then giving value to everything you do, rather than
35:33trying to pocket your values. Oh, if I eat healthy, oh, if I stay focused, oh, if I clear out this stuff, oh, if I rest or recover, versus like, no, it all works together
35:44to make the best version of you. How committed are you? How disciplined are you to live at the level that you know you have to live at,
35:53at a consistent enough basis that it becomes to compound effortlessly and become a way of life, rather than getting disciplined again?
36:03That's really what it is. Know? Well, for me, I burn myself out going from those states to the good state back to the bad state.
36:10I'm still having wine with you at dinner tonight, but I know exactly what you're talking about. And I everybody you you all hear the show every single week.
36:19It's pretty rare that I'm this quiet because I just I I
36:25really process a lot of information when you and I go like this. Yeah. It's good for me.
36:28I'm already thinking of stuff I'm gonna say and I'm gonna teach, that I'm gonna steal, that I'm gonna make mine. One of the things in addition to all of this that we talked about when we were down in Mexico was this notion of momentum. Here's what I do.
36:40I'm gonna tell you what I do. I go, I got all that and I'm gonna get to it. But right now I got momentum.
36:46So I'm gonna throw fuel on the fire. And
36:51I think this is what burnout is. So I've got momentum. I mean, you've had momentum in your career for freaking twenty five years, maybe more.
36:59Right? So and by the way, that's the other lesson from Rob. He said sustainability
37:05and consistency in the public world or in the entrepreneurial space.
37:10It is extremely rare to have duration of success or expansion of success like what you've had. And I was telling you maybe we were both talking about, like, yeah, but I got momentum.
37:20Yeah, but I got this. Yeah, but I got that. Yeah.
37:22But so I'm gonna get to this, but that'll be like, I see it, and you're right, and I'm gonna do some of it. But what I'm realizing is that momentum was generated from a space of creativity,
37:35of rest, of a particular vibrational frequency, and I'm almost running on the fumes of it now rather than and it so it will run out if I don't get back to this creative state where I'm in that present problem solving or present creativity state.
37:51So what would you say to someone who's listening to going, I got all that, but I'm finally got my business moving. I'm finally we're we're scaling. We're finally getting this, and the economy's changing, and I got these other things coming.
38:02Man, for me to think about this theoretical stuff you're talking about is really good. Man, you know supply chain's going on, interest rates are going up.
38:12Unemployment may start to get higher again. They're national debt, I'm just getting it going. This is really good, and I'm going to remember this podcast for three years from now.
38:21What would you say to them? It'll always be like that. It's
38:26never not gonna be like that. It was the startup version when it was a startup. Oh, now it's working, and there's more to even worry about.
38:33Oh, now it's like scale and it's even guess what? It's always like that. Gosh.
38:37So if you don't build a harmonious system, your goal is to lead with harmony.
38:44If you don't build harmony in your system from the very beginning, you won't have harmony when you find the success.
38:53Right? And this is why I preach designing life and business at the same time.
38:58So when you find success in your business, you find success in your life. And to me, in 2016, when I designed the plan for the way that I wanted to live,
39:09I designed a balanced life that would make me healthy first, and then I fit work into it. I created
39:16hundreds of millions of dollars with using a small percentage of my time living a fully balanced, harmonious life.
39:25All of the success that I have created since we sat down in 2018 was
39:32done from this beautiful, peaceful place. I got better and better and better at being more efficient with my time and my energy and got healthier and healthier and my output got higher and higher and higher and, like, all of the things that you can worry about that drive you down,
39:51you you continue to clear them out to where you're only dealing with incoming stress rather than all these things that come in and then break you. Right? Then you gotta reevaluate all this stuff and do all this stuff again, but that's
40:06my passion for harmony over hustle. You know what I mean?
40:11Build a harmonious existence and then get better and better at living in a harmonious way. But I wanna say this to Momentum, right? Is
40:20why it was so profound when we were in Mexico because I I'm you know, it's this it's the pursuit.
40:29Right? Like, I look at you as, like, this is the ideal way of life, man. You want your island, you wanna be flying on your jet, you wanna head out to the golf course, you wanna go to the beach house, like, it's really like And
40:41now, I look at the world through how I look at how much travel time it's involved in that, right? Forget about how could you possibly do the show, do the book, do
40:51the podcast, and then still have time to get there? Oh, the kids are going to college. I see
40:56the strain in sort of the use of time just in the structure.
41:01And so then I know you have more than enough money to live peacefully and happily.
41:09I know that your mission is is really more on like how can I reach people and impact people? And when you say momentum, it's like, man, you know, I I as the world was changing,
41:20then as I was changing, I saw an opportunity to share my voice on social media. Then I saw an opportunity to share my voice on a podcast.
41:28Now I got momentum. Now it's like, like, so many more people wanna talk to me, so many more opportunities, I got momentum. Now it's like, I wanna make a book that impacts people and what it is.
41:37Oh, now I got even more momentum, oh, what about this television show? Like, I saw that as like, man, I know what that's like.
41:45Yeah. Right? And to me,
41:48I also know that, boy, man, you can get caught up in that and and trapped by by that momentum. Listen close, everyone.
41:57Yeah. If you don't understand sort of the second and third order consequences
42:03of capturing that momentum. Yep.
42:05Let's stay on this. I won't say what it is with you, but you because we don't want that. But there's been some significant opportunities come your way.
42:13Some things that could have been, you think your brand's big now, you're like really different.
42:19I'm talking about a public brand. When those things came your way, you declined.
42:25You know what I'm talking about, right? We won't get into what those things were, but you have learned to say no because your decision making process has a process.
42:35And I think one thing I wanna say to everybody that I think Rob has that I don't, that I'm developing because I know him, is a is a process and a philosophy through which I make decisions rather than just emotionally.
42:49Because I will if you let me, I'll just keep helping more and more and more people with no process to make the decision, no evaluation of what the consequences are, and no evaluation of what maybe looks like I'll help more people will cost me, deplete the energy that could have done it in a more efficient and productive way.
43:04So you have also learned to decline, to say no to different things in your life, and I think that's probably something everyone should know. Yeah.
43:13Look, it's one of those things that you could read it in every single personal development book. Gotta learn to say no.
43:20You know what I mean? And we know it as guys who lived out
43:26on the edges of of saying yes to everything.
43:30Right. Because, you know, the the early process for me is like, man, this this might be the one. Mhmm.
43:35Oh, this might be the one. Oh, wow. This might be the one.
43:38And the problem was is I hadn't defined what is the whole. Once I finally defined what the whole was,
43:46and now I'm like And I refer to it as like the human why, where we all have the same why.
43:53We wanna live a harmonious, high quality quality life. Life. Right?
43:57And so, you have to define what that is for you. And for me, that was how I used my time, the type of things that I did, and ultimately,
44:06the amount of money I had, where I invested that money, and what that money did for me, and the lifestyle that I lived. I had a certain way of living that I wanted, that I connected to my identity, that I needed to create enough wealth that would provide me that lifestyle
44:23in a sustained manner forever Forever. Before I would be truly harmonious.
44:29Right? And when I when I finally did that,
44:33right, and I defined it, and I built the plan backwards, And and when I finally got to there, I changed. Mhmm.
44:40I changed because I now had this extraordinary security. Mhmm.
44:44Right? And and that security now allowed me to get even more efficient with my time, make even more decisions that are based on, is this going to affect my energy? Like,
44:55and and continuing to build my life around what gives me energy, anything that takes energy, anything that slightly takes it, address it and get rid of it, create a system or or a solution to solve it, just completely
45:09get it out of your life. And and now you will never compromise,
45:13especially doing something that's
45:17for money or some higher level of fame, if you will. Yeah. Because I don't wanna disrupt the harmony that I've created because it's unnecessary.
45:26I am as happy and balanced as a human being could be. I am excited to continually
45:34evolve into my limitless potential in a controlled manner that is done
45:40on a consistent basis of joy. Because what I realized is, well, man, what is happiness? Well, happiness is really
45:47just consistent joy. And when you go from after day after day where thing after thing after thing is filled with joy and an extended period of time,
45:59that's when you're feeling what it feels like to be truly happy all the time. When you listen to him, everybody, this is a dude from Ohio who was a skateboarder.
46:10And now look at this. Mean The guy who quit high school. Yeah.
46:12Right. Look, keep in mind this. I didn't even understand personal development or even read until I met my wife,
46:19who was in the who was in who was like super into personal development and I like read Think and Grow Rich back then and it like was like, woah.
46:27Like, I had read it when I was younger, but it was like the beginning of unlocking Yeah. Like,
46:33is the human potential? And then my mind thinks in this sort of systems
46:38way, and I just keep as I'm living it and finding the success in life that I envisioned and planned, you know, five years earlier and are realizing it,
46:49I'm doing it while I'm thinking about how one day I can share it. Yeah. So it's almost like this meta process of your learning lessons,
46:56thinking of how they integrate together, and then how you can articulate this in an easy to understand way that you can share with people one day.
47:05It's this interesting process It's I've been really deep what you just said. So one thing I've I've begun to do I did a lot in my entrepreneurial life, but I didn't do it in my personal life. So my entrepreneurial life, I was always like, well, we need a process or a system for that
47:20because nothing could be related just to personality or emotion. So in all my entrepreneurial ventures, need a process or a system for that. It wasn't until really you and I connected that like, know, no, no, you're like, that's what my my life is.
47:30So everybody listening to this or watching, you got to ask yourself this. Do you have a process or system for that? Because if it's not a process or a system, it's probably not going to be sustainable over a duration.
47:38You have to have a process or a system. You are a you probably could have been some type of engineer in another lifetime, I think, because you do think systematically and process wise.
47:50But I think all of you, if you're trying to pull extract things you need to ask yourself is, do you have a process and a system for it? Is there one?
47:57Because if there isn't, you need one from your time, from your family stuff, from your entrepreneurial your part of your life. Energy depletion, one other place because you mentioned Brianna,
48:06and that is, what about humans who drain your energy? Mhmm. Have you had to sort of, I don't know, cut people out, or are you cognizant of the humans
48:16you associate with from an energy depletion or giving you energy standpoint? Is that something that's also part of this formula for you?
48:24Yeah. I wanna give you two versions of it. Right?
48:26Okay. Because I think that getting rid of the bad energy is an easy one to talk through. But it's it's how do you optimize with those that you love?
48:35Okay. That's what I think is is is a lot more evolved and and sort of what I've grown into.
48:42But I first started, you know, by just asking myself every single day and rating qualitatively, how do I feel about my life, my work, and my health, zero to 10. Mhmm.
48:54And you if it's low, you think about why it's low, and you make a note of it. And you'll find that the people that bring you down start popping up.
49:04Mhmm. And then then it becomes so obvious. Right?
49:07Like, had people that worked for me that were really truly disrupting the quality of my life on a consistent basis that I didn't have clarity on until I was asking myself, how did you feel about work yesterday, zero to ten?
49:23And then it was like a four because I was fighting with one of my executives for like three hours and had to change my entire vision for it because it's not what they wanted to do.
49:34Like, I began to see that and then eventually cleared every single person that brought me down out.
49:42All of them. Every single one of them, right? And including in that same process,
49:49there's certain parts of the business that drained me that I had to either learn or stop being involved in. Right?
49:57It was very informative from a qualitative standpoint. Now, I go to the most important relationship that is my wife.
50:05Mhmm. And it is I am just it is system after system after system on system on system on system on system strictly
50:15releasing and relieving any friction in our relationship. And and it sounds like, oh, well, like, what could that possibly be?
50:23Well, you know, first it starts with the age old date night. Mhmm. Right?
50:27And so, oh, like, schedule a date night. You know what I'm saying? It wasn't enough to keep us balanced and happy.
50:33So the schedule is, you know, a Monday night talk night, a Thursday night movie night, a Wednesday morning breakfast, a Friday night sushi. Like, it's it's having a rhythm of of dates and times that we spend in the week.
50:48Now, it's not a matter of, like, oh, you made one hour available. You've
50:54integrated your wife into your life. Now, that was essential to begin to stop that friction.
51:00Then, she started hearing me telling stories of stuff that I was working on, and be like, I didn't even hear that. So, okay, how do I solve that?
51:07Then I started That's a biggie. Sending her an email every single morning of everything that I was doing in the day Wow. And what it meant to me with a love quote, so that she got that every single day and was completely informed at at what I was doing.
51:20So, now, how do I automate that? I have my assistant scrape my
51:26my calendar and put it into an email and put it in my email that I can look in the morning. I go and find the love quote depending on the energy of the the the season, and then I send it to her every single day.
51:37Right? And so, okay, that seems like you look at that alone.
51:41Like, look at you guys, like, in your rhythm, like, you you go with her every day to drop the kids off and pick them up. For most days, like, you have this balanced
51:51rhythm with everything, and now she's completely informed, but getting friction on how complex our life was and all these big projects moving on. Then we move to
52:01a Thursday family sync, where we get all the executive or assistants and executive assistants together, and then we go through everything going on with the family and get organized and everything that needs to get done.
52:15Now, have the Thursday family sync to eliminate that. In the middle of that, stuff's popping up in the schedule.
52:22She's seeing it in that in the morning and be like, what is this? You're going to do Ed's podcast today? So what did we do?
52:29We added a new system to the family sync where I go through the calendar and then like say everything that I'm doing. Hey, the UFC fight in two weeks on Saturday night, I'm gonna wanna watch that. Anything that might be disruptive,
52:42and again, keeping our energy, our communication, and our flow. Then,
52:48like, okay, there's certain things where, you know, we'll get stuck on and not wanna talk about. We started bringing a therapist to the house every other Tuesday
52:57at 04:00. So now, now we have this neutral ground that's basically, you know, I I akin it to , where you already have this this highly, another friction is like these issues that you may not wanna discuss even in these this sort of flow that you're in. Here's this sort of neutral ground that you really don't have unless you bring somebody in, and you just begin to see all of these things layering on top of the
53:26goal of having the happiest, amazing relationship that you could possibly have.
53:33So good. You know what I mean? I I knew about the email, in which, by the way, I started to do myself because you told me about that.
53:39By the way, everybody, you listen to my show so that somehow every week you become inspired or learn how to improve your life. If that is not happening for you right now, if there's not been something said here today by this man that is causing you to go, woah. By the way, you're on the inside of what people that have blissful and happy and successful lives talk about and think about.
53:58These are the conversations that they have. One so I got one more question for you. By the way, is that the fastest hour in the history of the world, by the way?
54:05Awesome. By the way, thank you, number one. Thank you.
54:09I just love you, and I I'm grateful for you.
54:13Yeah. Appreciate you. I'm grateful for you.
54:16Last thing, because it's this will be this episode, by the way, is timeless. What I love about this episode is someone can watch this right now, listen to it in a year, listen to it in four or five years. You'll be deeper and be further down this road, but the things that are said in here are timeless.
54:33But for the most part, people will get this right before the new year at some point. And so what are they doing? They're gonna be setting goals.
54:41They're gonna be thinking about the next year. Can you give us some advice or your system or parts of your strategy for the way that you set goals and your vision up? Is there a I know there is, but what is part of your system and strategy for doing it?
54:53You know, I have big, what I like to call evolution goals that anchor the four
55:01core systems of my life. Right? And, you know, that's my health,
55:05my life, my wealth, and my work. Right? And an evolution goal is essentially
55:10sort of, you know, the finite goal or the infinite goal. Right?
55:14Where having an extraordinary relationship with your wife is is an evolution goal. Whereas you continue to grow and evolve, like, what it means to have that amazing relationship is going to continue to
55:26evolve and grow over time. So, having those big anchors on those parts of your life are essential, then having the finite
55:35or quantifiable goals that you can measure, that will lead you towards
55:42that evolution goal, is sort of the goal stack that I use. Right?
55:47Because it's like you, this is gonna go on forever and continually change, but man, the more things that you can quantify
55:56and put a number to, and then create that goal, is the more motivated you're going to be, and the more clear it's gonna be for you
56:06to continue on the path. And especially if, you know, for those that are gonna fire up this year, and this is gonna be the year they get healthy. You know what I mean?
56:14Like, decide all the things that you have to do that are going to make you healthy against the numbers. So let's just say, Okay, I wanna be one hundred and fifty pounds. Okay, well, are all the things that you would need to do to do that?
56:26Well, I'd have to clean diet, and I've got to get in the gym, and I wanna do yoga and meditate, whatever it is. Map, design that into your rhythm, and then track how often you do it, and gamify your discipline
56:40by trying to beat your numbers, because if you beat your numbers, then you're going to reach your quantifiable goal of your weight goal. And then your quantifiable weight goal is going to lead to your health goal, which is really, I just want a fully healthy and vitality
56:56in my life as my evolution goal, and part of that is getting to one hundred and fifty pounds, and these five things, if I do them every day, will get me to that, and if I track that, my goal isn't to do it every day, but if I could do it at least 75% of the time, now I've gamified it and can push my numbers to keep me more motivated and excited to reach the number which ultimately leads to my bigger goal.
57:20And then you grow over time, and your standards grow. Eventually, you'll just be at the weight you want, and then you'll you'll be wanting it for,
57:30you know, a healthier, more limber system. Now I'm gonna add yoga to it because I wanna be flexible and be able to, like, jog again. Like, it'll keep evolving.
57:39What vitality means to you will keep evolving, but that's how you stack an evolution goal to a quantifiable goal and then create a gamified system to achieve it.
57:52Sounds pretty good. I the idea of just going with some deep well, but could could barely hold back the laughter to, like good.
58:01Like, I'm just I don't I just think I just think it's so good. It's like we could go six hours.
58:08I can't wait for dinner, but I'm glad everybody got to have this hour with us today. It's as good as it gets, Rob.
58:14I mean, this is first cabin, world class, all timer, as good as it gets.
58:20And, like, uh, this will be just another one of these that people were like, man, you better have him back on. I just gotta thank you. This was probably
58:28the fastest hour ever. Mean, like, it's I I'm just so thankful for you and and our friendship because you are
58:36completely aspirational aspirational to me as a man and a human being and way of life, and I am thankful to be here today to even share my latest in my personal evolution
58:48and look forward to dinner tonight. Me too. Gosh darn it, everybody.
58:53You're welcome. That's all I can say. You're welcome.
58:55I usually, at the end of the show, say, you should share this. I don't need to tell you to do that today. I know you're doing that.
59:01This is an all timer, an all timer. This is one for the ages, and I just hope that maybe this is one the only thing I would say, maybe you should hear more than once.
59:12Maybe this is one of these you go, you know what? Tomorrow, I'm gonna do this one again because you will have missed stuff. There was so much here.
59:18I'm being really serious with everybody. I can't wait to hear this back myself,
59:23and I will listen to this multiple times because there was so much depth to this. There was not one wasted second of this conversation today.
59:31So Rob Dierdick, everybody. Follow him on social media. You probably already see him on TV all the time, so follow him on social media.
59:38CTAYou'll keep getting updates like this, and he's got more and more stuff coming. What you're really to be excited about is at some point, this book project he's told me about privately will come out, and that's going to blow the planet up.
59:49CTAIt's gonna be so good. It's not out yet, but it's it'll be forthcoming. The more I say that into a microphone, the more likely it is to happen sooner.
— full transcript
§ 05 · For Joe
Design the machine before the machine designs you.
Harmony over hustle playbook
Burnout is not the cost of ambition. It is the consequence of never designing your time in the first place.
- Start tagging every hour retrospectively. Not planning, tagging. Build a dashboard by week, month, year. When you see time as percentages it becomes a design problem, not a willpower problem.
- Map every repeating content format (JoeFlow demo, Killing Excuses episodes, Sip Ship Sell streams) the way Rob mapped Ridiculousness: prep time + shoot time + post time + change-over overhead. Eliminate each friction point one by one.
- Stop defaulting to 30- and 60-minute meeting blocks. Each meeting gets only the time it actually needs. Start at 15 minutes and prove you need more.
- Use Rob's 5-section mind model as a daily check: are you in dwelling/wishing mode or creating/experiencing mode right now? The magnetic state requires proactive conditions, protect the inputs.
- Stack goals: one evolution goal per life domain, then the quantifiable sub-goal pointing toward it, then gamify the daily behavior. Track completion rate, not perfection.
- Protect capacity, not just time. A perfectly scheduled week can still exceed capacity. Factor mental and physical load, not just clock hours.
§ 05 · For You
Stop forcing yourself to show up.
For anyone who woke up today not feeling it
If you are regularly gritting your teeth to get through days you designed, the problem is not discipline. It is the design.
- Ask yourself once: why do I not feel like going today? If the answer is that you said yes to too many things, that is information about your system, not your character.
- Try tagging one week of your time by rough category: work, family, rest, scroll, commute. Then look at the percentages. One week of data will tell you more than years of journaling.
- Most recurring commitments are the default length, not the required length. Schedule your next one for half the usual time and see what happens.
- The consistent joy Rob describes is achievable for normal people, not just entrepreneurs with assistants. It starts with one friction point you can see and one system you can test this week.
