WEBVTT

00:00:05.760 --> 00:00:06.400
What

00:00:07.760 --> 00:00:09.840
about OpenDoc? Yeah. Yeah?

00:00:13.680 --> 00:00:14.400
What about it?

00:00:17.125 --> 00:00:18.485
It's dead, right?

00:00:18.805 --> 00:00:20.965
It's dead, right? Well,

00:00:25.125 --> 00:00:34.000
me say something that's sort of generic. I know some of you spend a lot of time working on stuff that we put a bullet in the head of. I apologize.

00:00:34.560 --> 00:00:36.160
I feel your pain.

00:00:36.720 --> 00:00:37.360
But

00:00:39.840 --> 00:00:40.640
Apple

00:00:41.755 --> 00:00:43.915
suffered for several years

00:00:44.315 --> 00:00:50.635
from no from lousy engineering management. I I have to say it. And there were people

00:00:51.035 --> 00:00:53.915
that were going off in 18 different directions,

00:00:54.560 --> 00:00:58.880
doing arguably interesting things in each one of them. Good engineers,

00:00:59.120 --> 00:01:00.320
lousy management.

00:01:00.880 --> 00:01:01.440
And

00:01:01.680 --> 00:01:07.600
what happened was you look at the farm that's been created with all these different animals going in different directions,

00:01:08.235 --> 00:01:10.395
and it doesn't add up. The

00:01:10.475 --> 00:01:13.195
total is less than the sum of the parts.

00:01:14.235 --> 00:01:16.235
And so we had to decide

00:01:17.035 --> 00:01:23.340
what are the fundamental directions we're going in and what makes sense and what doesn't. And there were a bunch of things that didn't.

00:01:23.740 --> 00:01:25.260
And microcosmically,

00:01:25.260 --> 00:01:27.020
they might have made sense, macrocosmically,

00:01:27.020 --> 00:01:27.980
they made no sense.

00:01:28.300 --> 00:01:34.140
And, you know, the hardest thing is, when you think about focusing, right, you think, well, focusing is

00:01:34.460 --> 00:01:35.500
saying yes, no.

00:01:36.325 --> 00:01:38.405
Focusing is about saying no.

00:01:39.445 --> 00:01:51.990
Focusing is about saying no. And you've got to say no, no, no. And when you say no, you piss off people. And they go talk to the San Jose Mercury and they write a shitty article about you. You know? And it's really a pisser

00:01:52.150 --> 00:01:52.950
because

00:01:53.590 --> 00:02:07.445
you you want to be nice, you don't want to tell the San Jose Mercury the person that's telling you this, you know, just was asked to leave or this or that or this or that. So you take the lumps and Apple has been taking their share of lumps for the last six months in a very unfair way

00:02:07.765 --> 00:02:09.525
and it's been taking them, you know,

00:02:09.925 --> 00:02:10.725
like an

00:02:11.285 --> 00:02:13.045
adult and I'm proud of that.

00:02:13.765 --> 00:02:23.590
And there's more to come, I'm sure. There's more to come. Mean, some of these I read these articles about some of these people that have left. I know some of these people. They haven't done anything in seven years. And they leave and it's like

00:02:25.350 --> 00:02:26.950
the company is going to fall apart the next day.

00:02:27.685 --> 00:02:28.965
And so

00:02:29.125 --> 00:02:33.685
I think there'll be stories like that that come and go, but focus is about saying no.

00:02:34.005 --> 00:02:35.685
And the result of that focus

00:02:35.925 --> 00:02:40.965
is going to be some really great products where the total is much greater than the sum of the parts.

00:02:41.730 --> 00:02:42.370
And

00:02:42.770 --> 00:02:48.210
OpenDoc, I mean, was for putting a bullet in the head of OpenDoc. A, didn't think it was great technology, but B, it didn't fit.

00:02:48.530 --> 00:02:51.490
The rest of the world isn't going to use OpenDoc.

00:02:51.970 --> 00:02:52.610
And

00:02:53.490 --> 00:02:57.090
I think as a container strategy, there's some stuff in the Java space that's much better.

00:02:57.465 --> 00:03:01.545
Even And the OpenDoc guys were basically trying to rewrite the whole thing in Java anyway

00:03:01.625 --> 00:03:03.305
and which was a restart.

00:03:03.465 --> 00:03:04.825
So it didn't make sense.